(营销策划)郑开马拉松赛事策划案

郑开国际马拉松Zhengzhou—Kaifeng International

marathon

A Group Project Submitted

to the School of Tourism of

Henan University of Finance & Economics

in Partial Fulfillment of the Requirements

for the course of Event Management

Academic Stream Year: 2009-2010-1

By

Group 9，Classic 3，Grade 3

Qiruijing,Wuya,Lilinru,Zhangying

Course Lecturer: Mr. Zhou, Chunlin

Date:2010-6-26

General term

Cover letter

In our 23 years of life, there have been many things. University days are the best part of them. We can never forget the days when I stepped into our university. We was impressed by its garden-like campus, its enthusiastic students，its learning atmosphere and so on.. Now we will leave the campus and we need an activity to commemorate the days that we spent on the campus，so we decided to hold a graduation ceremony .Our group has 5 members in all,after discussing，we divided the work into five parts in detail, as follows:

●Qiruijing As the leader of the group, she take the responsibility of the activity. She

communicates with the mumbers in time,supervise the impliment of the status and ensure to fulfill the goal, and summatize the whole task finally。At the same time ,she should complete the general introduction of the task.

●Wuya She need to accomplish the feasibility report of our task.In the report,she should

introduce the background,the cost,the resource and infrastructure,the significance and so on.

Through out his report,we will dicide the activity feasible or not.

●Lilinru Her assigment is to complete the strategic plan.Though out her plan,we should

know the vision,mission ,goals,and identification of strategy options,so we can complete the whole activity smoothly.

●Zhangying She need to write out the operation plans,especially the human resource plan

and the markting plan should be introduced carefully.Then she can describe the sponsorship plan,the finacial plan,the logistics plan in a nutshell.She write the operation plans with LiuQingyu.Her point is the control systems,the risk management,the event evaluation and the

appendix and she need to made some charts.

Notice\Acknowledgment

●Please note the addmission time.Don’t be late.

●Please obey the rules,keep your voices down and stay in your seat.

●Don’t crowd when you leave the meeting place.

●Please remain quiet during the perfermance.

●Thanks for the student nuion of the Toursim Departement.Thanks for our sponsors.

目录

郑开马拉松简介.................................................................................................................................. - 4 -

主题、设计理念.................................................................................................................................. - 4 -

利益相关者.......................................................................................................................................... - 4 -

背景...................................................................................................................................................... - 5 -

比赛场地.............................................................................................................................................. - 5 -

开支和收益.......................................................................................................................................... - 5 -

资源和基础设施.................................................................................................................................. - 6 -

重要性和影响力.................................................................................................................................. - 8 -

总结...................................................................................................................................................... - 9 -

目的、使命和愿景 ............................................................................................................................ - 10 -

战略目标和目标体系 ........................................................................................................................ - 11 -

人力资源............................................................................................................................................ - 11 -

环境分析............................................................................................................................................ - 13 -

建议.................................................................................................................................................... - 15 -

目标计划............................................................................................................................................ - 15 -

赞助计划............................................................................................................................................ - 15 -

财政计划............................................................................................................................................ - 16 -

后勤计划............................................................................................................................................ - 16 -

人力资源计划.................................................................................................................................... - 17 -

控制体系............................................................................................................................................ - 18 -

风险管理............................................................................................................................................ - 18 -

赛道布置计划.................................................................................................................................... - 20 -

总结.................................................................................................................................................... - 22 -

附录: ................................................................................................................................................... - 22 - Executive Summary

在当今社会，体育赛事所具有的独特辐射力和穿透力，使它的经济社会功能越来越明显