《市场营销学》课程英文专业词汇
市场营销学英语知识点归纳
市场营销学英语知识点归纳市场营销是指企业通过调查和分析市场需求，制定营销策略，开展产品销售和推广活动，以满足消费者需求并实现利润最大化的一系列活动。
在市场营销的过程中，英语作为国际通用语言之一，经常被应用于相关领域。
下面将介绍市场营销学英语中的一些重要知识点。
1. 市场调研（Market Research）市场调研是市场营销中非常重要的一环。
它包括对市场、消费者、竞争对手和商品等进行调查和研究，以收集相关信息和数据来指导市场营销活动。
在英语表达方面，常用的词汇包括：market analysis（市场分析）、consumer behavior（消费者行为）、competitor analysis（竞争对手分析）、survey（调查）、sampling（抽样）等。
2. 市场定位（Market Positioning）市场定位是指企业在特定市场中通过品牌、产品特性、价格等方式来塑造自身在消费者心中的形象和地位。
英语表达中常见的相关词汇有：target market（目标市场）、brand positioning（品牌定位）、unique selling proposition（独特卖点）等。
3. 市场营销策略（Marketing Strategy）市场营销策略是企业为实现营销目标而制定的一系列计划和方法。
常见的市场营销策略有市场细分（market segmentation）、差异化营销（differentiated marketing）、直销（direct marketing）、促销（promotion）等。
这些策略也需要用英语进行描述和讨论。
4. 市场营销组合（Marketing Mix）市场营销组合是指企业在市场营销过程中运用的产品、价格、渠道和推广等因素的组合。
在英语中，这四个因素分别对应Product、Price、Place和Promotion，通常被称为“4P”。
其中，Product指的是产品或服务，Price是指价格，Place是指销售渠道，Promotion是指促销活动。
市场营销专业英语重点整理
单选：20；单词汉译英：10；单词英译汉：10；句子英译汉：30；阅读：10；作文：20营销英语重点整理一、单词：Marketing management 营销管理New products development 新产品开发Sales channel 销售渠道Public relation 公共关系Consumer behavior 消费者行为Marketing research 营销调研Market segmentation 市场细分Sales promotion 销售促进Allowance 折让Brand awareness 品牌意识Brand extension 品牌扩展Brand loyalty 品牌忠诚Breath of product assortment 产品线的宽度Breath or diversity of product lines 产品线的宽度或多样性Buying inertia购买惯性Buying intention 购买意图Market share 市场份额Brand loyalty 品牌忠诚度Intensive distribution 密集分销渠道Selective distribution 选择性分销Exclusive distribution 独家分销Intermediaries brand 中间商品牌Wholesaler 批发商Retailer 零售商Department store 百货公司Supermarket 超市Convenience store 便利店Buying inertia 购买惯性Convenience goods 便利品Customer satisfaction 顾客满意度Customers’ preference 顾客偏好Economies of scale 规模经济Global-market expansion 全球市场扩张Growth rate of market 市场增长率Growth stage of product life cycle 产品生命周期的成长阶段Industry attractiveness 行业吸引Localization strategy 本土化战略Comparative advertisements 比较广告Competition-orientated pricing 竞争导向定价法Customer-orientated pricing 顾客导向定价法Personal selling 人员销售Advertising strategies 广告策略Public relation 公共关系Marketing research 营销调研Product strategy 产品策略Product mix 产品组合The marketing concept 营销观念Consumer market 消费者市场Customer satisfaction 顾客满意Total customer value 顾客总价值Marketing environment 营销环境Market segmentation strategy 市场细分策略Market targeting strategy 目标市场策略Market positioning strategy 市场定位策略Product life cycle 产品市场寿命周期The selling /sales concept 销售观念The product concept 产品观念Marketing management philosophy 市场营销观念Societal marketing concept 社会营销观念Macro-marketing environment 宏观营销环境Product mix 产品组合Customer loyalty 顾客忠诚度Market targeting 目标市场选择Niche-market strategy 利基市场战略Personal selling 人员推销Price discrimination 价格歧视Potential customer 潜在顾客Potential market 潜在市场Product development 产品开发Product positioning 产品定位Segmentation criteria 细分标准Specialty goods 特殊产品二、句子：1、The societal marketing concept holds that the organization should determine the needs, wants, and interests of target markets. It should then deliver superior value to customers in a way that maintains or improves the consumer’s and the society’s well-being. The societal marketing concept is the newest of the five marketing management philosophies.翻译：社会营销观念认为一个组织应该确定目标市场的需求和兴趣，然后应以一种方式向顾客提供最大价值，这种方式必须保持和改进消费者及整个社会的福利水平。
市场营销专业英语术语
AA. C. Nielson 尼尔森市场研究公司absorption of costs 本钱分配accesibility 可进入性accessory equipment markets 附属设备市场account management policies 客户管理策略Aceracquisition new-product development strategy 新产品开发收购战略activity-based costing 以活动为根底的本钱系统adaptability 适应性adaptation to market variations 适应市场变化adaptive positioning 适应性定位additions to e*isting product lines 现有产品线的增加adequate size 准确的大小/足够的规模administered vertical marketing systems 管理式垂直营销系统administrative relationships 管理关系adopter categories 采购者的类型adoption process 采购过程advertising and market segmentation 广告与市场细分advertising and sales promotion 广告和销售促进advertising effects 广告效果advertising ethics 广告伦理道德advertising feedback 广告反响advertising frequency 广告频率advertising media 广告媒体advertising message 广告信息advertising reach 广告承受人数advertising source 广告信息来源advertising 广告aerobic enthusiasts 增氧健身运动爱好者aesthetics 美感affinity club 同族俱乐部after tests 事后测试agent middleman 代理商agent/merchant middleman 代理中间商allowance 折让alteration 退换AMA Code of Ethics 美国营销协会职业道德标准Amazon. 亚马逊公司American Airlines 美国航空公司American E*press 美国运通American Marketing Association 美国营销协会Amoco 阿莫科〔英国石油公司〕analysis of data 数据分析analyzer strategy 分析者战略Anderson 安达信annual marketing plan 年度营销方案annual requirement purchasing arrangement 年度采购需求方案anticipatory positioning 预见性定位anti-pollution legislation 反污染立法anti-trust legislation 反托拉斯立法Apple Computers 苹果电脑area structure 地区构造aspiration/e*pectation level 渴望/期望水平aspirations of consumers 消费者渴望assurance 保证AT&T 美国电报公司ATM (automatic teller machine) 银行自动柜员机attitudes of consumers 消费者态度attributes 属性audiences 受众auto repair 汽车维修automation services 自动效劳automobile industry 汽车产业autonomy 自主权availability 可获得性/供货能力avante guardian 前卫派Avon 雅芳awareness 〔产品〕知晓度/知名度Bbaby boomers 婴儿潮出生的一代人backward channels for recycling 回收的后向渠道backward integration 后向垂直一体化banner advertisements 横幅标语广告bar codes 条形码barter 实物交易basic physical needs 根本生理需要Bausch & Lomb 博士伦BCG Grow-Share Matri* 波士顿增长-份额矩阵before tests 事前测试Behavior Scan Information Resources Inc. 行为扫描信息源公司behavioural analysis 行为分析behavioural hierarchies 行为层级benchmarking 基准benefit clusters 利益群体benefits 利益Benz **billing 帐单biological revolution 生物革命birth rate 出生率blanket purchase order 一揽子采购合同blind-paired comparison testing 双盲比拟测试Blockbusterblue collars 蓝领BMW 宝马Boeing 波音bottom line 底线/盈亏一览结算线brand awareness 品牌意识/认知brand e*tensions 品牌扩展brand loyalty 品牌忠诚度brand mark 品牌标志brand name 品牌名称brand positioning 品牌定位brand recognition 品牌识别brand strategies 品牌战略brand 品牌branding strategy 品牌化战略branding 品牌化brand's equity 品牌的价值break-even analysis 盈亏平衡分析break-even volume 盈亏平衡产量breath of product assortment 产品线的宽度breath or diversity of product lines 产品线的宽度或多样性bribery 贿赂British Airways 英国航空公司brokers 经纪人budgeting 预算bundle 捆绑Bureau of Census 人口统计局Burger King 汉堡王busines strength rating 商业能力评分business plan 商业方案business position 经营地位business sector 商业部门business services markets 商业效劳市场business strategies 经营战略business unit strategy 经营单位战略Business Week "商业周刊"buyback allowances 回购折让buyback arrangements 产品返销buyers' bargaining power 买方的讨价还价能力buyers 采购者buying behavior 购置行为buying center 采购中心buying inertia 购置惯性buying intention 购置意图buying offices 连锁商店的进货中心buying power indes (BPI) 购置力指数buying situation 采购情况/类型buying task 采购任务Ccable TV 有线电视Cadillac 凯迪拉克Campbell's Soup 金宝汤业公司capital gains 资本收益capital invested in product 产品投入资本Carnival 嘉年华cash cows 现金牛类cash discounts 现金折扣catalogue sales 目录销售categorization of perception 感知分类categorization 分门别类Caterpillar Tractor 卡特皮勒公司Cathay Airlines 国泰航空公司CBS Records 唱片公司CBS 哥伦比亚播送公司centralization 集中化chameleons/followers 变色龙/跟随者channel alternatives 可选择的营销渠道channel conflicts 渠道冲突channel decisions 渠道决策channel functions 渠道功能channel institutions 渠道组织构造channel management 渠道管理channel objectives 渠道目标channel of distribution 分销渠道channel power 渠道权力channel-control strategies 渠道控制战略channel-design decisions 渠道设计决策channel-management decisions 渠道管理决策channels of communication 传播渠道Charles Snow 查尔斯•斯诺Cherokee 切诺基chevrolet 雪佛莱choice criteria 选择标准Christian Dior 克里斯汀•迪奥〔世界著名时装品牌〕Chrysler 克莱斯勒Citi Corp 花旗银行closing a sale 完毕销售clothing retailers 服装零售商CNN 美国有线新闻网co-branding 联合品牌code of ethics 〔职业〕道德标准coercive power 强制权cognitive dissonance 认识的不协调Colgate-Palmolive 高露洁collection of data 数据收集collection 收款co-marketing alliances 联合营销联盟combination compensation plan 结合式薪酬方案Comde* 计算机展销会commercialization 商业化commitment 承诺communication channels 传播渠道communication process 传播过程communication 信息交流/沟通communications media 传播媒体company personnel 公司员工Compaq 康柏comparative advertisements 比拟广告comparison of brands 品牌比拟compensation deals 补偿处理compensation plan 酬金方案compensation/rewards 酬金/奖励compensatory 补偿性的competition and industry evolution 竞争和行业演变competition-orientated pricing 竞争导向定价法competitive advantage 竞争优势competitive (supply-side) evolution 竞争〔供方〕演变competitive factors 竞争因素competitive intelligence 竞争情报/信息competitive parity promotion budgeting 竞争均势促销预算法competitive strategy 竞争战略competitive strength 竞争优势/能力competitor analysis 竞争者分析complaint handling 投诉处理component materials and parts markets 组成材料和零部件市场computerized ordering 计算机化的订购conclusive research 确定性研究conditions of demand 需求情况conflict and resolution strategies 冲突和解决战略conformance to specifications 与规格一致conformance 一致性confrontation strategy 对抗战略conjoint measurement 联合测度法conjunctive model 联合模型consumer decision-making 消费者〔购置〕决策consumer goods channels 消费品分销渠道Consumer Goods Pricing Act, USA 美国消费品定价法案consumer goods 消费品consumer markets 消费品市场consumer needs 消费者需求consumer packaged-goods firms 消费者包装食品公司consumer promotion 消费者促销consumer tests 消费者测试consumer/household market 消费者/家庭市场consumers' perceptions 消费者感知consumption 消费contests 竞赛contingency planning 权变方案contract construction 契约建筑业contract manufacturing 契约制造业contraction/strategic withdrawal strategy 收缩/战略性撤退战略contractual entry modes 契约式进入模式contractual vertical marketing systems 合约式垂直营销系统contribution margin analysis 边际奉献〔奉献毛利〕分析contributrion margin 边际奉献control strategies 控制战略convenience food stores 便利食品商店convenience goods 便利品convenience 效劳的便利性Cool Whip 清凉维普co-operative advertising 合作性广告co-ordination and conflict resolution 协调与冲突解决co-production 合作生产core benefit proposition (CBP) 核心利益方案/提议corollary-data method 推定数据法corporate HQ 公司总部corporate scope 公司〔经营〕围corporate strategy 公司战略corporate vertical marketing systems 公司式垂直营销系统corporate/institutional advertising 团体/社会公共机构广告corrective action 矫正行动cost analysis 本钱分析cost effectiveness 本钱有效性cost leadership strategy 本钱领先战略cost of capital 资本本钱cost of goods sold (COGS) 产品销售本钱cost reductions 降低本钱产品cost-and-volume relationship 本钱-数量关系cost-oriented pricing 本钱导向定价法cost-plus/mark-up pricing 本钱加成/溢价定价法costs and benefits of marketing functions 营销职能的本钱和效益costs of competitors 竞争者本钱costs of distribution 分销本钱countertrade 对等贸易coupons 优惠券courtesy 礼貌coverage of geographic market 地域性市场的围coverage of relevant retailers 相关零售商的销售围credibility 信誉credit terms 信贷条款critical assumptions 关键假设cross-elasticity 穿插弹性customary pricing 习惯性定价法customer analysis 顾客分析customer contact 顾客接触customer demand 顾客需求customer intimacy 顾客亲密度customer loyalty 顾客忠诚度customer need 顾客需要customer organization of sales force 按客户组织销售队伍customer retention 顾客维系/保存customer satisfaction 顾客满意度customer segment pricing 顾客细分市场定价customer service 顾客效劳customer-oriented pricing 顾客导向定价法customers' perception 顾客感知customers' preferences 顾客偏好customers' price sensitivity 顾客的价格敏感度customizing 定制Ddata collection 数据收集data confidentiality 数据data research 数据研究data sources 数据来源dealers 经销商deceptive advertisements 欺骗性广告deciders 决策者declining markets 衰退市场decoding 解码defect rate 缺陷率defender strategy 防御型战略defensive new-product development strategy 防御性新产品开发战略defensive positioning 防御性定位delivery time 交付时间delivery 配送Dell Computers 戴尔计算机公司Delta Airlines 三角洲航空公司demand characteristics 需求特征demand curve 需求曲线demand-oriented pricing 需求导向定价法demographic environment 人口统计环境department stores 百货商店dependability 可靠性deregulation 放松管制derived demand 衍生需求descriptive research 描述性研究design decisions 设计决策desired percentage mark-up on retail 预期零售利润率desired percentage return 预期回报率determinant attributes 关键属性determinants 决定因素different responses 差异反响differentiated defender strategy 差异化防御战略differentiated marketing 差异化营销differentiation over time 不同时间的差异differentiation strategy 差异化战略differentiation 差异化diffusion of innovation theory 创新扩散理论dimension 因素dimensions of quality 质量维度direct costing profitability analysis 直接本钱盈利性分析direct mail 直接邮寄direct marketing via advertising media 通过广告媒体的直接营销direct marketing 直接营销direct product profitability (DPP) 直接产品盈利性/利润率direct selling 直销discount rate 贴现率discount stores 折扣商店discount 折扣discount/premium price policies 折扣/溢价策略discriminant analysis 差异分析法discriminatory adjustments 歧视价风格整discriminatory pricing adjustments 歧视定价调整disjunctive model 别离模型display space 列空间disposable income 可支配收入dissonance-attribution hierarchy 不和谐-归属层次构造distribution channel designs 分销渠道设计distribution channel objectives 分销渠道的目标distribution channel 分销渠道distribution decisions 分销决策distribution policies 分销策略distribution 分销distributor/store (private lables) brands 分销商/私有品牌distributors 分销商diversification 多元化divest 撤退divestment or liquidation 收回投资或清算dividend 红利dogs 瘦狗类domestic target marketing strategies 国目标市场定位的营销战略dropping products 放弃产品dry cleaning 干洗dual/two channel distribution systems 双重分销系统duplication 〔媒体〕重复DuPont 杜邦公司durability 耐用性Eearly vs late adoption 早期采购与后期采购earnings per share 每股收益economic and technological factors 经济技术因素economic power 经济权economies of scale 规模经济education services 教育效劳effectiveness 有效性efficiency 效率Electrolu* 伊莱克斯emergency goods 急需品Emerson Electric 爱默生电气emotional appeals 情感诉求empathy 移情作用empirical evidence 经历性实例empowerment 授权encoding 编码end use 最终使用endorsement 赞同engineering 〔产品〕工程设计entrepreneurial strategy 企业家战略entry strategies 进入战略environment and packaging disposal 环境与包装处理environment factors 环境因素environmental scanning 环境扫描/分析environmental strategy 环境战略establishment 机构ethical audit 〔公司〕伦理审计ethics of marketing 营销伦理道德ethnic composition 种族构成European Community 欧共体evaluation and reward systems 评估与奖励体系evaluation and selection of supplier 评估和选择供给商evaluation of alternatives 评估替代品/各种选择evaluation of brands 品牌评估event sponsorship 事件赞助event 活动everyday low-price (EDLP) 天天低价evoked set 引发的组合evolution of market 市场演变e*clusive dealing 独家销售e*clusive distribution 独家分销e*ecutive summary 执行摘要e*hibition media 展示广告媒体e*isting market 现有市场e*it barriers 退出壁垒e*pansion path 扩途径e*pectation measures 〔顾客〕预期测度e*pectations of customers 顾客期望e*pected unit sales预计产量e*pected value 期望价值e*perience curve 经历曲线e*perimental research 实验性研究e*pert power 专长权e*ploratory research 探索性研究e*port agents 出口代理〔商〕e*port jobbers 出口批发商e*port management company 出口管理公司e*port merchants 出口贸易商e*port 出口e*porting 出口商品e*tended use strategy 扩大使用战略e*tending volume growth 扩大市场份额e*ternal data sources 外部数据来源e*ternal environment 外部环境e*trapolation of past sales trends 过去销售趋势推测法Ffacilitating agencies 辅助/中介机构factor analysis 因素分析法fads 时尚family branding 家族品牌family life cycle 家庭生命周期family structure 家庭构造farm products 农产品fast-moving consumer goods (FMCG) 快速变动的消费品fear appeals 恐惧/顾虑诉求features 特征Federal Department Stores 联邦百货商店Federal Trade Code 〔FTC) 联邦贸易法案FedE* (Federal E*press) 联邦快递feedback data 反响数据field test marketing 实地市场测试financing 融资fisheries 渔业fit and finish 结实度与外观fi*ed costs 固定本钱fi*ed salary 固定工资flanker strategy 侧翼进攻战略flanker/fighting brand 战斗品牌flanking and encirclement strategies 侧翼进攻与围堵战略flat organizational structure 扁平的组织构造FOB origin pricing FOB产地定价法focus strategy 集中战略followers 追随者Ford 福特公司foreign middlemen 国外中间商forestry 林业formalization 形式/规化formulate 制定fortress/position-defence strategy 防御堡垒战略Fortune "财富"杂志forward integration 向前一体化franchise systems 特许系统franchising 特许经营free call numbers 免费free goods 免费商品freight-absorption pricing 免收运费定价法fringe benefits 小额津贴frontal attack strategy 正面进攻战略full costing profitability analysis 全本钱盈利性分析full-service wholesalers 全方位效劳的批发商functional competencies and resource allocation 职能能力与资源分配functional efficiency职能效率functional organization of sales force 按销售职能组织销售队伍functional organizational structure 职能型组织构造functional performance 功能性能functional strategy 职能战略Ggames 比赛gap 差距gatekeepers 信息传递者general behavioral descriptors 一般行为变量General Electric (GE) 通用电气General Foods Corporation 通用食品general merchandise discount chains 群众商品折扣连锁店General Motors 通用汽车geodemographics 区域人口统计特征geographic adjustments 地理调整geographic distribution 地理分布geographical organization of sales force 按地区组织销售队伍Gillette 吉列剔须刀global adjustments 全球调整global elite consumer segment 全球精英消费品市场global e*pansion 全球扩global marketing control 全球营销控制global markets 全球市场global niche strategy 全球时机战略global standardization strategy 全球标准化战略global teenage segment 全球青少年市场globalization 全球化global-market e*pansion 全球市场扩goals 总目标going-rate/competitive parity pricing 竞争性平价定价法goods producers 产品制造商Goodyear 固特异轮胎government agencies 政府机构government buyers 政府采购者government market 政府市场government regulation 政府管制greenhouse effect 温室效应grey market 灰色市场gross domestic product (GDP) 国生产总值gross margin 毛利gross national product (GNP) 国民生产总值gross profit 毛利gross rating points (GRPs) 总级别指数group/category product manager 类别产品经理growing markets 成长市场growth rate of market 市场增长率growth stage of product life cycle 产品生命周期的成长阶段growth-e*tension strategies 增长扩战略growth-market strategies for market leaders 市场领导者的市场增长战略growth-market strategy 成长性市场战略growth-market targeting strategy 成长性市场定位战略guarantee/warranty 保证/担保guarantees 保证Gucci 古琦〔世界著名时装品牌〕HHaagen-Dazs 哈根达斯hard technology 硬技术Harvard Business Review "哈佛商业评论"harvest 收获harvesting pricing 收获定价法harvesting strategy 收获战略health care 医疗保健health maintenance organizations (HMOs) 〔美国〕卫生保健组织heavy buyer 大客户Heileman Brewing CompanyHeinz 亨氏食品helpfulness 有益性Henkel 汉高Hertz 赫兹〔美国汽车租赁巨头〕Hewlett-Packard 惠普公司hierarchy of strategy 战略的层次high margin/low-turnover retailers 高利润/低周转率的零售商high market share global strategy 高市场份额全球战略high-contact service system 高接触效劳系统high-involvement product 高参与产品high-involvement purchase 高参与购置hight market share 高市场份额战略Hilton 希尔顿Holiday Inns 假日旅馆homogeneous market 同质市场Honda 本田household/family life cycle 家庭生命周期household 家庭hybrid technology 混合技术IIBM 国际商用机器idea generation 创意的产生/生成ideas for new products 新产品创意/设想idea-screening process 创意筛选过程identification of segments 识别细分市场Illinois Tool Works 伊利诺斯工具厂image pricing 形象定价imitative positioning 模仿定位imitative strategy 模仿战略impact evaluation 影响评估impersonal sources 非个人的信息来源implementation and control of marketing programs 营销方案的执行和控制implementation 实施improvements in or revisions of e*isting products 现有产品的改进或修正impulse buying 冲动购置impulse goods 冲动购置品incentives 鼓励income 收入increased penetration strategy 增加渗透战略indirect costing profitability analysis 间接本钱盈利性分析individual brand 个别品牌individual value 个人价值industrial goods & services 工业产品和效劳industrial goods channels 工业品分销渠道industry attractiveness 行业吸引力industry attractiveness-business position matri* 行业吸引力-业务地位矩阵industry dynamics 产业动态industry evaluation 产业评估industry evolution 产业演变inelastic 缺乏价格弹性influencers 影响者info communications industry 信息通信行业infomercials 商业信息广告information age 信息时代information search 信息搜集information technology 信息技术information 信息informative 告知性的ingredient 成份in-home personal interview 个人家庭访谈in-house use tests 部使用测试innovation 创新innovativeness 创新性installation 设施in-store display 店展示in-store positioning 店布局in-store promotion 店促销intangibles 无形integrated marketing communication plan (IMC) 整合营销传播方案integration of perception 感知整合integration 整合Intel 因特尔intensity of market position 市场地位的集中程度intensity 集中程度intensive distribution 密集型分销interactions across multiple target markets 多目标市场间的相互作用interactive media 交互式媒体interest rates 利率internal data sources 部数据来源internal marketing 部营销internal organizational structure 部组织构造international advertising 国际广告international channels 国际分销渠道international division 国际分部international marketing 国际营销international organizational design 国际组织设计internationalization of services 效劳的国际化introductory stage of product life cycle 产品生命周期的推出阶段inventory level 库存水平investor relations advertising 投资关系广告issue advertising 观点广告JJaguar 美洲豹Jell-O 吉露jobbers 批发商Johnson & Johnson 强生joint ventures 合资jury of e*ecutive opinion 行政管理人员群体意见法just noticeable difference (JND) 恰巧注意到的差异just-in-time (JIT) management system 准时制管理体系just-in-time purchasing arrangements 及时采购安排KKao 花王Keiritsu 凯莱通Kellogg 凯洛格公司Kentucky Fried Chicken (KFC) 肯德基key account management 主要客户管理key accounts 关键客户key benefits 核心利益key environmental issue identification 确定主要的环境问题key variables 关键变量key/house accounts 关键/机构客户Kmart 凯玛特Kodak 柯达Komatsu 小松公司Kraft 卡芙Llaboratory tests 实验室测试leapfrog strategy 蛙跳战略learning hierarchy 学习层级构造legal services 法律效劳legislation 立法legitimate power 法定权level of compensation 酬金水平level of technical sophistication 技术的复杂程度Levi Strauss 维•史特劳斯Levi's 列维斯〔全球最大的牛仔服制造商〕le*icographic model 词典编纂模型lifestyle 生活方式limited-service wholesalers 有限效劳的批发商line e*tension 产品线扩展line filling 产品线填充line stretching 产品线延伸list price 订价Lloyd's of London 伦敦劳埃德保险公司localization strategy 本地化战略location pricing 场所定价location 位置lodging 房屋出租logistical alliances 后勤联盟long-term memory 长期记忆lost customer 失去的顾客Louis Vuitton 路易•威登〔法国著名时尚品牌〕low-contact service system 低接触效劳系统low-cost defender 低本钱防御型low-cost position 低本钱地位low-involvement hierarchy 低参与程度层级构造Lucent Technologies 朗讯科技Mmacro risks 宏观风险macro environment 宏观环境macro segmentation 宏观细分mail-order retailers 邮购零售商maintaining market share 保持市场份额maintenance strategy 保持战略management overhead 管理费mandatory adaptation 强制性适应manufacturer brand 制造商/全国性品牌manufacturers' agents/representatives 生产商的代理商/销售代表manufacturers' e*port agents (MEA) 制造商出口代理manufacturers' sales offices/branches 生产商的销售办事处/分支机构manufacturing process 制造过程manufacturing 制造业market aggregation strategy 整体市场战略market attractiveness factors 市场吸引力因素market attractiveness 市场吸引力market attractiveness/business position matri* 市场吸引力/业务地位矩阵market circumstances 市场环境market demographics 市场人口分布/统计特征market dimension 市场量度market entry strategies 市场进入战略market e*clusion 市场排斥market e*pansion strategy 市场扩战略market factors 市场因素market followers 市场跟随者market growth rate 市场增长率market hierarchy 市场等级market inclusion 市场纳入market leaders 市场领导者market measurement 市场测量market opportunity analysis 市场时机分析market oriented 以市场为导向的market position factors 市场地位因素market positioning analysis 市场定位分析market potential measurements 市场潜力测度market research 市场研究market segment 细分市场market segmentation 市场细分market share 市场份额market targeting 目标市场选择market 市场marketability 市场开拓能力market-entry strategies 市场进入战略marketing action plan 营销行动方案marketing audit 营销审计marketing channel 营销渠道marketing codes of conduct 营销行为规marketing communication 营销沟通/传播marketing concept 营销观念marketing control 营销控制marketing decision support systems (MDSS) 营销决策支持系统marketing environment audit 营销环境审计marketing flows and functions 营销过程和职能marketing function area audit 营销功能领域的审计marketing implications of 对营销的影响marketing information system 营销信息系统marketing institutions 营销机构marketing management 营销管理marketing message 营销信息marketing mi* 营销组合marketing policy 营销策略marketing productivity area audit 营销生产力领域的审计marketing program components 营销方案容marketing program 营销方案/方案marketing relationship 营销关系marketing research 营销研究marketing strategy 营销战略market-management organizational structure 市场管理组织构造mark-up price 产品/溢价价格Marlboro 万宝路Marriott Hotel 万豪酒店mass-market penetration strategy 大规模市场渗透战略mass-market strategy 大市场战略matri* organizational structure 矩阵组织构造Matsu****a 日本松下电子mature conformists 成熟的随大流者mature markets 成熟市场mature stage of product life cycle 产品生命周期的成熟阶段McDonald's 麦当劳McDonnell Douglas 麦道公司MCI电讯公司〔前世界通信公司〕MDSS (Marketing-Decision Support System) 市场决策支持系统measurability 可测度性measure or inde* 测量指标measurement criteria 计量标准media audiences 媒体受众medical and health services 医疗卫生效劳Medico Containment Servicesmemory of consumers 消费者记忆Mercedes-Benz 梅赛德斯-**Mercer Management Consulting 美国美智管理参谋公司merchandising 推销merchant middlemen 国贸易中间商merchant wholesalers 商业批发商message structure 信息构造Michael Porter 迈克尔-波特micro risks 微观风险micro segmentation 微观细分Miller-Tyding ACT, USA 米勒•泰丁法案Minging 矿业Minnesota Mining and Manufacturing Company (3M) 明尼达矿业和制造公司Minolta 美能达miscellaneous sources 多方面来源mission 宗旨missionary selling 推销式销售Mitsubishi Heavy Industries 三菱重工modified rebuy 调整再购monosegment positioning 单一细分市场定位Monsanto 孟山都农业生物技术公司moral appeals 伦理/道德诉求morals 道德Motorola 摩托罗拉multichannel distribution 多渠道分销multidimensional scaling 多维等级法multilevel selling 多级销售multinational corporations (MNCs) 跨国公司multiple test markets 多测试市场multiple-brand strategy 多品牌战略multiple-factor inde* 多因素指数法multisegment positioning 多重细分市场定位mutual trust 相互信任NNabisco Biscuit 纳贝斯克饼干公司national account management 全国性客户管理national market 国市场National Semiconductor 美国国家半导体公司natural products 天然产品NEC 日本电子Nescafé雀巢咖啡Nestlé雀巢net sales 净销售额network computer (NC) 网络计算机new business selling 新业务销售new buy 购入新产品new entrants 新进入者new markets 新市场new materials 新材料New Prod screening model 新普罗德筛选模型new product lines 新产品线new products 新产品new-product development 新产品开发new-product ideas 新产品创意Newsweek "新闻周刊"new-task buying 全新采购new-to-the-world products 世界性新产品niche penetration strategy 壁龛/时机市场渗透战略niche-market strategy 壁龛市场战略Nike 耐克Nissan 尼桑no-brand brand name 无品牌的品牌名称no-frills product 无虚饰产品noise in communication system 传播系统中的噪音non-financial rewards 非物质性奖励措施non-probability sampling 非概率抽样non-profit organization 非盈利组织non-store retailing 无店铺零售业number of stockouts 迟滞数目Oobject-and-task method of promotion budgeting 目标-任务促销预算法objectives and strategy area audit 目标与战略领域的审计objectives 具体目标observation 观察法occupancy costs 房屋占用本钱occupation/position 职业/职位odd pricing 奇/余数定价法OEM (original equipment manufacturer) 原始设备制造商overall quality 总体质量off-invoice discounts 发票之外的折扣offsets 抵消交易Omega 欧米加on-air testing 播送测试OPEC (Organization of Petroleum E*porting Countries) 欧佩克〔石油输出国组织〕opening relationships 建立关系operating supplies 生产供给品operational e*cellence 运作管理水平opinion leaders 意见领导者opportunity cost 时机本钱opportunity identification 时机识别opportunity/threat matri* 时机/威胁矩阵order cycle time 订货周期order processing 订单处理organizational level 组织层次organizational requirement planning 组织需求方案organization area audit 组织领域的审计organization buying center 组织采购中心organizational customer 组织顾客organizational direct selling 组织直销organizational markets 组织市场organizational purchasing 组织采购organizational structure 组织构造outdoor enthusiasts 户外运动爱好者out-of-home media 户外广告媒体overall cost leadership 全面本钱领先overheads 日常开支overseas direct investment 海外直接投资ownership of new product 新产品所有权PPacific Electric 太平洋电气packaging 包装panel of e*perts 专家小组parentage 渊源parties involved 交换中的各方payment terms 支付条款pay-off control 支出控制penetration pricing 渗透定价Pepsi-Cola 百事可乐perceived customer value 顾客感知价值perceived quality 感知到的质量perceived value 感知到的价值percentage of sales promotion budgeting method 销售额百分比促销预算法perceptions of consumers 消费者感知/理解perceptual (product) positioning 感知〔产品〕定位perceptual map 感知图perceptual organization 感知组织perceptual vigilance 感性的警觉performance dimension 业绩标准performance evaluation 业绩评估performance measures 表现/业绩测度performance objective 绩效目标performance standards 绩效标准performance 功能perishability 非持久性personal selling 人员推销personal sources 个人的信息来源personnel development 人力资源开发persuasive 说服性的pharmaceuticals industry 医药行业physical (product) positioning 物理〔产品〕定位physical descriptors 物理变量physical distribution 实物分销Pillsbury 皮尔斯博瑞pioneers 先入者Pizza Hut 必胜客place utility 地点效用planning and control system area audit 方案与控制系统领域的审计point of sale information 销售点信息point-of-purchase (POP) promotion 采购点促销point-of-sales (POS) data 销售点数据pontificator 保守派popularity 通用性population trends 人口趋势portfolio models for resource allocation 资源配置的资产组合模式position intensity 地位集中程度positioning 定位possession utility 拥有效用post-purchase dissonance 购置后的不协调post-purchase evaluation 购置后评估post-purchase/after-sale service 售后效劳potential advantages 潜在优势potential customer 潜在顾客potential market 潜在市场potential target market 潜在目标市场power in distribution 分销权力power of buyers 购置者能力power of suppliers 供给商能力predatory pricing 掠夺性定价法pre-empting scarce resources 先占稀缺资源preferential treatment 特惠待遇premiums 额外奖励present competitors 现有的竞争者presenting sales message 提供销售信息pre-test market research 测试前市场研究price discrimination 价格歧视price elasticity of demand 需求的价格弹性price fi*ing 价格设定price leaders 价格领导者price lining 价格排列定价法price promotion 价格促销price quotation 报价price sensitivity 价格敏感度price structure 价格构造price 价格price/earnings ration 价格/收益比price-off promotions 降价促销price-setting process 定价过程pricing adjustments 定价调整pricing policies 价格策略pricing 定价primary demand 根本需求primary sources 第一类/主要数据print media 印刷媒体private/for-profit organization 私营/盈利性组织PRIZM (Potential Rating Inde* for Zip Markets) 按邮政区划为根底的潜力等级指数proactive new-product development strategy 进取型新产品开发战略probability sampling 概率抽样problem formulation 界定问题problem identification 确定问题process management 过程管理Procter & Gamble (P&G) 宝洁公司product line 产品线product availability 产品的可获得性product category 产品类别product class 产品类别product decisions 产品决策product design 产品设计product development 产品开发product dimension or attributes 产品维度/属性product evolution 产品演变product features 产品特征product intent share 产品倾向份额product leadership 产品领导能力product life cycle (PLC) 产品生命周期product life cycle curve 产品生命周期曲线product line 产品线product manager audit 产品经理审计product offering 供给品product organization of sales force 按产品组织销售队伍product policies 产品策略product positioning 产品定位product quality 产品质量product scope 产品围product space 产品位置product specifications 产品规格product systems 产品体系product type 产品类型product usage 产品用途product 产品product(ion)-oriented organization 产品/生产导向型组织production 生产product-line pricing adjustments 产品线定价调整product-management organizational structure 产品管理组织构造product-market entry control 产品－市场进入控制product-related behavioral descriptors 与产品相关的行为变量product's market characteristics 产品的市场特征product-use testing 产品使用测试pro-environment 环保profit impact of market strategy (PIMS) 市场战略的利润影响profitability analysis 盈利性分析profitability 盈利性/盈利能力profitable survivor strategy 有利可图的生存者战略project-company resource compatibility 工程与公司资源的协调性。
市场营销专业部分专业英语词汇整理
市场营销专业英语词汇表需要:need 欲望want 需求:demand 产品:product 关系营销:relationship marketing 营销网:marketing network 生产观念:the production concept 产品观念:the product concept 相关群体:reference group 购买者角色:buying role 购买行为:buying behavior 认知需求:problem recognition 搜集信息:information search 组织者市场:orqanization market 派生需求:derived demand 缺乏弹性:inelastic demand 品牌策略:brand strategy 制造商品牌:manufactures brand 定价策略:pricing strategie 现金折扣:cash discount 数量折扣:quantity discount 功能折扣:functional discount 季节折扣:seasonal discount 新产品定价:new product pricing 产品组合定价:product-mix pricing 分销渠道:distribution channel 密集分销渠道:intensive distribution 选择性分销:selective distribution 独家分销:exclusive distribution 中间商品牌:intermediaries brand 批发商:whoksaler 零售商:retailer 百货公司:department store 超市:supermarket 便利店:convenience store 折扣店:discount store 促销组合:promotion mix 交流信息:communicating information 人员销售:personalo selling 广告策略advertising strateqie 公共关系:public relation 营销调研:marketing research 产品策略:product strategie 产品组合:product mix 营销观念:the marketing concept 消费者市场:consumer market 顾客满意:customer satisfaction 顾客总价值:total customer value 顾客总成本:total customer value 营销环境:marketing environment 营销信息系统:marketing information syste 市场细分策略:market segmentation startegie 目标市场策略:market tageting strategie 市场定位策略:market positioning strategie 产品市场寿命周期:the product life cycle 销售观念:the selling/sales concept 社会营销观念:the societal marketing concept 宏观营销环境:macro-marketing environment 消费者行为模式:model of consumer behavior 价值,成本和满意:value,cost,andsatisfaction 交换和交易:exchange and transaction 营销者和预期顾客:marketers and prospect 市场营销观念:marketing management philosophy AA. C. Nielson 尼尔森市场研究公司absorption of costs 成本分配accesibility 可进入性accessory equipment markets 附属设备市场account management policies 客户管理策略Acer 宏基acquisition new-product development strategy 新产品开发收购战略activity-based costing 以活动为基础的成本系统adaptability 适应性adaptation to market variations 适应适应市场变化adaptive positioning 适应性定位additions to existing product lines 现有产品线的增加adequate size 准确的大小/足够的规模administered vertical marketing systems 管理式垂直管理式垂直营销系统administrative relationships 管理关系adopter categories 采购者的类型adoption process 采购过程advertising and market segmentation 广告与市广告与市场细分advertising and sales promotion 广告和广告和销售促进advertising effects 广告效果advertising ethics 广告伦理道德advertising feedback 广告反馈advertising frequency 广告频率advertising media 广告媒体advertising message 广告信息advertising reach 广告接受人数advertising source 广告信息来源advertising 广告aerobic enthusiasts 增氧健身运动爱好者aesthetics 美感affinity club 同族俱乐部after tests 事后测试agent middleman 代理商agent/merchant middleman 代理中间商allowance 折让alteration 退换AMA Code of Ethics 美国美国营销协会职业道德标准 亚马逊公司American Airlines 美国航空公司American Express 美国运通American Marketing Association 美国营销协会Amoco 阿莫科（英国石油公司）analysis of data 数据分析analyzer strategy 分析者战略Anderson 安达信annual marketing plan 年度营销计划annual requirement purchasing arrangement 年度采年度采购需求计划anticipatory positioning 预见性定位anti-pollution legislation 反污染立法anti-trust legislation 反托拉斯立法Apple Computers 苹果电脑area structure 地区结构aspiration/expectation level 渴望/期望水平aspirations of consumers 消费者渴望assurance 保证AT&T 美国电话电报公司ATM (automatic teller machine) 银行自动柜员机attitudes of consumers 消费者态度attributes 属性audiences 受众auto repair 汽车维修automation services 自动服务automobile industry 汽车产业autonomy 自主权availability 可获得性/供货能力avante guardian 前卫派Avon 雅芳awareness （产品）知晓度/知名度Bbaby boomers 婴儿潮出生的一代人backward channels for recycling 回收的后向渠道回收的后向渠道backward integration 后向垂直一体化banner advertisements 横幅标语广告bar codes 条形码barter 实物交易basic physical needs 基本生理需要Bausch & Lomb 博士伦BCG Grow-Share Matrix 波士顿增长-份额矩阵before tests 事前测试Behavior Scan Information Resources Inc. 行为扫描信息源公司behavioural analysis 行为分析behavioural hierarchies 行为层级benchmarking 基准benefit clusters 利益群体benefits 利益Benz 奔驰billing 帐单biological revolution 生物革命birth rate 出生率blanket purchase order 一揽子采购合同blind-paired comparison testing 双盲比较测试Blockbuster blue collars 蓝领BMW 宝马Boeing 波音bottom line 底线/盈亏一览结算线brand awareness 品牌意识/认知brand extensions 品牌扩展brand loyalty 品牌忠诚度brand mark 品牌标志brand name 品牌名称brand positioning 品牌定位brand recognition 品牌识别brand strategies 品牌战略brand 品牌branding strategy 品牌化战略branding 品牌化brand's equity 品牌的价值break-even analysis 盈亏平衡分析break-even volume 盈亏平衡产量breath of product assortment 产品线的宽度breath or diversity of product lines 产品线的宽度或多样性bribery 贿赂British Airways 英国航空公司brokers 经纪人budgeting 预算bundle 捆绑Bureau of Census 人口统计局Burger King 汉堡王busines strength rating 商业能力评分business plan 商业计划business position 经营地位business sector 商业部门business services markets 商业服务市场business strategies 经营战略business unit strategy 经营单位战略Business Week 《商业周刊》buyback allowances 回购折让buyback arrangements 产品返销buyers' bargaining power 买方的讨价还价能力buyers 采购者buying behavior 购买行为buying center 采购中心buying inertia 购买惯性buying intention 购买意图buying offices 连锁商店的进货中心buying power indes (BPI) 购买购买力指数buying situation 采购情况/类型buying task 采购仸务Ccable TV 有线电视Cadillac 凯迪拉克Campbell's Soup 金宝汤业公司capital gains 资本收益capital invested in product 产品投入资本Carnival 嘉年华cash cows 现金牛类cash discounts 现金折扣catalogue sales 目录销售categorization of perception 感知分类categorization 分门别类Caterpillar Tractor 卡特皮勒公司Cathay Airlines 国泰航空公司CBS Records 唱片公司CBS 哥伦比亚广播公司centralization 集中化chameleons/followers 变色龙/跟随者channel alternatives 可选择的营销渠道channel conflicts 渠道冲突channel decisions 渠道决策channel functions 渠道功能channel institutions 渠道组织结构channel management 渠道管理channel objectives 渠道目标channel of distribution 分销渠道channel power 渠道权力channel-control strategies 渠道控制战略channel-design decisions 渠道设计决策channel-management decisions 渠道管理决策channels of communication 传播渠道Charles Snow 查尔斯•斯诺Cherokee 切诺基chevrolet 雪佛莱choice criteria 选择标准Christian Dior 克里斯汀•迪奥（世界著名时装品牌）Chrysler 克莱斯勒Citi Corp 花旗银行closing a sale 结束销售clothing retailers 服装零售商CNN 美国有线新闻网co-branding 联合品牌code of ethics （职业）道德标准coercive power 强制权cognitive dissonance 认识的不协调Colgate-Palmolive 高露洁collection of data 数据收集collection 收款co-marketing alliances 联合营销联盟combination compensation plan 结合式薪酬方案Comdex 计算机展销会commercialization 商业化commitment 承诺communication channels 传播渠道communication process 传播过程communication 信息交流/沟通communications media 传播媒体company personnel 公司员工Compaq 康柏comparative advertisements 比较广告comparison of brands 品牌比较compensation deals 补偿处理compensation plan 酬金方案compensation/rewards 酬金/奖励compensatory 补偿性的competition and industry evolution 竞争和行业演变competition-orientated pricing 竞争导向定价法competitive advantage 竞争优势competitive (supply-side) evolution 竞争（供方）演变competitive factors 竞争因素competitive intelligence 竞争情报/信息competitive parity promotion budgeting 竞争均势促销预算法competitive strategy 竞争战略competitive strength 竞争优势/能力competitor analysis 竞争者分析complaint handling 投诉处理component materials and parts markets 组成材料和零部件市场computerized ordering 计算机化的订购conclusive research 确定性研究conditions of demand 需求情况conflict and resolution strategies 冲突和解决冲突和解决战略conformance to specifications 与规格一致conformance 一致性confrontation strategy 对抗战略conjoint measurement 联合测度法conjunctive model 联合模型consumer decision-making 消费者（购买）决策consumer goods channels 消费品分销渠道Consumer Goods Pricing Act, USA 美国消费品定价法案consumer goods 消费品consumer markets 消费品市场consumer needs 消费者需求consumer packaged-goods firms 消费者包装食品公司consumer promotion 消费者促销consumer tests 消费者测试consumer/household market 消费者/家庭市场consumers' perceptions 消费者感知consumption 消费contests 竞赛contingency planning 权变计划contract construction 契约建筑业contract manufacturing 契约制造业contraction/strategic withdrawal strategy 收缩/战略性撤退战略contractual entry modes 契约式进入模式contractual vertical marketing systems 合约式垂直营销系统contribution margin analysis 边际贡献（贡献毛利）分析contributrion margin 边际贡献control strategies 控制战略convenience food stores 便利食品商店convenience goods 便利品convenience 服务的便利性Cool Whip 清凉维普co-operative advertising 合作性广告co-ordination and conflict resolution 协调协调与冲突解决co-production 合作生产core benefit proposition (CBP) 核心利益方案核心利益方案/提议corollary-data method 推定数据法corporate HQ 公司总部corporate scope 公司（经营）范围corporate strategy 公司战略corporate vertical marketing systems 公司式垂直公司式垂直营销系统corporate/institutional advertising 团体/社会公共机构广告corrective action 矫正行动cost analysis 成本分析cost effectiveness 成本有效性cost leadership strategy 成本领先战略cost of capital 资本成本cost of goods sold (COGS) 产品销售成本cost reductions 降低成本产品cost-and-volume relationship 成本-数量关系cost-oriented pricing 成本导向定价法cost-plus/mark-up pricing 成本加成/溢价定价法costs and benefits of marketing functions 营销职能的成本和效益costs of competitors 竞争者成本costs of distribution 分销成本countertrade 对等贸易coupons 优惠券courtesy 礼貌coverage of geographic market 地域性市地域性市场的范围coverage of relevant retailers 相关零售商的销售范围credibility 信誉credit terms 信贷条款critical assumptions 关键假设cross-elasticity 交叉弹性customary pricing 习惯性定价法customer analysis 顾客分析customer contact 顾客接触customer demand 顾客需求customer intimacy 顾客亲密度customer loyalty 顾客忠诚度customer need 顾客需要customer organization of sales force 按客户组织销售队伍customer retention 顾客维系/保留customer satisfaction 顾客满意度customer segment pricing 顾客细分市场定价customer service 顾客服务customer-oriented pricing 顾客导向定价法customers' perception 顾客感知customers' preferences 顾客偏好customers' price sensitivity 顾客的价格敏感度customizing 定制D data collection 数据收集data confidentiality 数据保密data research 数据研究data sources 数据来源dealers 经销商deceptive advertisements 欺骗性广告deciders 决策者declining markets 衰退市场decoding 解码defect rate 缺陷率defender strategy 防御型战略defensive new-product development strategy 防御性新防御性新产品开发战略defensive positioning 防御性定位delivery time 交付时间delivery 配送Dell Computers 戴尔计算机公司Delta Airlines 三角洲航空公司demand characteristics 需求特征demand curve 需求曲线demand-oriented pricing 需求导向定价法demographic environment 人口统计环境department stores 百货商店dependability 可靠性deregulation 放松管制derived demand 衍生需求descriptive research 描述性研究design decisions 设计决策desired percentage mark-up on retail 预期零售利润率desired percentage return 预期回报率determinant attributes 关键属性determinants 决定因素different responses 差别反应differentiated defender strategy 差异化防御战略differentiated marketing 差异化营销differentiation over time 不同时间的差异differentiation strategy 差异化战略differentiation 差异化diffusion of innovation theory 创新扩散理论dimension 因素dimensions of quality 质量维度direct costing profitability analysis 直接成本盈利性分析直接成本盈利性分析direct mail 直接邮寄direct marketing via advertising media 通过广告媒体的直接营销direct marketing 直接营销direct product profitability (DPP) 直接直接产品盈利性/利润率direct selling 直销discount rate 贴现率discount stores 折扣商店discount 折扣discount/premium price policies 折扣/溢价策略discriminant analysis 差异分析法discriminatory adjustments 歧视价格调整discriminatory pricing adjustments 歧视定价调整disjunctive model 分离模型display space 陈列空间disposable income 可支配收入dissonance-attribution hierarchy 不和谐-归属层次结构distribution channel designs 分销渠道设计distribution channel objectives 分销渠道的目标distribution channel 分销渠道distribution decisions 分销决策distribution policies 分销策略distribution 分销distributor/store (private lables) brands 分销商/私有品牌distributors 分销商diversification 多元化divest 撤退divest 出让divestment or liquidation 收回投资或清算dividend 红利dogs 瘦狗类domestic target marketing strategies 国内目国内目标市场定位的营销战略dropping products 放弃产品dry cleaning 干洗dual/two channel distribution systems 双重分双重分销系统duplication （媒体）重复DuPont 杜邦公司durability 耐用性E early vs late adoption 早期采早期采购与后期采购earnings per share 每股收益economic and technological factors 经济经济技术因素economic power 经济权economies of scale 规模经济education services 教育服务effectiveness 有效性efficiency 效率Electrolux 伊莱克斯emergency goods 急需品Emerson Electric 爱默生电气emotional appeals 情感诉求empathy 移情作用empirical evidence 经验性实例empowerment 授权encoding 编码end use 最终使用endorsement 赞同engineering （产品）工程设计entrepreneurial strategy 企业家战略entry strategies 进入战略environment and packaging disposal 环境与包装处理environment factors 环境因素environmental scanning 环境扫描/分析environmental strategy 环境战略establishment 机构ethical audit （公司）伦理审计ethics of marketing 营销伦理道德ethnic composition 种族构成European Community 欧共体evaluation and reward systems 评估与奖励体系evaluation and selection of supplier 评估和选择供应商evaluation of alternatives 评估替代品/各种选择evaluation of brands 品牌评估event sponsorship 事件赞助event 活动everyday low-price (EDLP) 天天低价evoked set 引发的组合evolution of market 市场演变exchange 交换exclusive dealing 独家销售exclusive distribution 独家分销executive summary 执行摘要exhibition media 展示广告媒体existing market 现有市场exit barriers 退出壁垒expansion path 扩张途径expectation measures （顾客）预期测度expectations of customers 顾客期望expected unit sales 预计产量expected value 期望价值experience curve 经验曲线experimental research 实验性研究expert power 专长权exploratory research 探索性研究export agents 出口代理（商）export jobbers 出口批发商export management company 出口管理公司export merchants 出口贸易商export 出口exporting 出口商品extended use strategy 扩大使用战略extending volume growth 扩大市场份额external data sources 外部数据来源external environment 外部环境extrapolation of past sales trends 过去销售趋势推测法F facilitating agencies 辅助/中介机构factor analysis 因素分析法fads 时尚family branding 家族品牌family life cycle 家庭生命周期family structure 家庭结构farm products 农产品fast-moving consumer goods (FMCG) 快速快速变动的消费品fear appeals 恐惧/顾虑诉求features 特征Federal Department Stores 联邦百货商店Federal Trade Code （FTC) 联邦贸易法案FedEx (Federal Express) 联邦快递feedback data 反馈数据field test marketing 实地市场测试financing 融资fisheries 渔业fit and finish 结实度与外观fixed costs 固定成本fixed salary 固定工资flanker strategy 侧翼进攻战略flanker/fighting brand 战斗品牌flanking and encirclement strategies 侧翼进攻与围堵战略flat organizational structure 扁平的组织结构FOB origin pricing FOB产地定价法focus strategy 集中战略followers 追随者Ford 福特公司foreign middlemen 国外中间商forestry 林业formalization 形式/规范化formulate 制定fortress/position-defence strategy 防御堡垒战略Fortune 《财富》杂志forward integration 向前一体化franchise systems 特许系统franchising 特许经营free call numbers 免费电话号码free goods 免费商品freight-absorption pricing 免收运费定价法fringe benefits 小额津贴frontal attack strategy 正面进攻战略full costing profitability analysis 全成本盈利性分析全成本盈利性分析full-service wholesalers 全方位服务的批发商functional competencies and resource allocation 职能能力与资源分配functional efficiency 职能效率functional organization of sales force 按销售职能组织销售队伍functional organizational structure 职能型组织结构functional performance 功能性能functional strategy 职能战略G games 比赛gap 差距gatekeepers 信息传递者general behavioral descriptors 一般行为变量General Electric (GE) 通用电气General Foods Corporation 通用食品general merchandise discount chains 大众商品折扣连锁店General Motors 通用汽车geodemographics 区域人口统计特征geographic adjustments 地理调整geographic distribution 地理分布geographical organization of sales force 按地区组织销售队伍Gillette 吉列剔须刀global adjustments 全球调整global elite consumer segment 全球精英消全球精英消费品市场global expansion 全球扩张global marketing control 全球营销控制global markets 全球市场global niche strategy 全球机会战略global standardization strategy 全球标准化战略global teenage segment 全球青少年市场globalization 全球化global-market expansion 全球市场扩张goals 总目标going-rate/competitive parity pricing 竞争性平价定价法goods producers 产品制造商Goodyear 固特异轮胎government agencies 政府机构government buyers 政府采购者government market 政府市场government regulation 政府管制greenhouse effect 温室效应grey market 灰色市场gross domestic product (GDP) 国内生国内生产总值gross margin 毛利gross national product (GNP) 国民生国民生产总值gross profit 毛利gross rating points (GRPs) 总级别总级别指数group/category product manager 类别产品经理growing markets 成长市场growth rate of market 市场增长率growth stage of product life cycle 产品生命周期的成长阶段growth-extension strategies 增长扩张战略growth-market strategies for market leaders 市场领导者的市场增长战略growth-market strategy 成长性市场战略growth-market targeting strategy 成长性市场定位战略guarantee/warranty 保证/担保guarantees 保证Gucci 古琦（世界著名时装品牌）H Haagen-Dazs 哈根达斯hard technology 硬技术Harvard Business Review 《哈佛商业评论》harvest 收获harvesting pricing 收获定价法harvesting strategy 收获战略health care 医疗保健health maintenance organizations (HMOs) （美国）卫生保健组织heavy buyer 大客户Heileman Brewing Company Heinz 亨氏食品helpfulness 有益性Henkel 汉高Hertz 赫兹（美国汽车租赁巨头）Hewlett-Packard 惠普公司hierarchy of strategy 战略的层次high margin/low-turnover retailers 高利润/低周转率的零售商high market share global strategy 高市场份额全球战略high-contact service system 高接触服务系统high-involvement product 高参与产品high-involvement purchase 高参与购买hight market share 高市场份额战略Hilton 希尔顿Holiday Inns 假日旅馆homogeneous market 同质市场Honda 本田household/family life cycle 家庭生命周期household 家庭hybrid technology 混合技术I IBM 国际商用机器idea generation 创意的产生/生成ideas for new products 新产品创意/构想idea-screening process 创意筛选过程identification of segments 识别细分市场Illinois Tool Works 伊利诺斯工具厂image pricing 形象定价imitative positioning 模仿定位imitative strategy 模仿战略impact evaluation 影响评估impersonal sources 非个人的信息来源implementation and control of marketing programs 营销计划的执行和控制implementation 实施improvements in or revisions of existing products 现有产品的改良或修正impulse buying 冲动购买impulse goods 冲动购买品incentives 激励income 收入increased penetration strategy 增加渗透战略indirect costing profitability analysis 间接成本盈利性分析individual brand 个别品牌individual value 个人价值industrial goods & services 工业产品和服务industrial goods channels 工业品分销渠道industry attractiveness 行业吸引力industry attractiveness-business position matrix 行业吸引力-业务地位矩阵industry dynamics 产业动态industry evaluation 产业评估industry evolution 产业演变inelastic 缺乏价格弹性influencers 影响者infocommunications industry 信息通信行业infomercials 商业信息广告information age 信息时代information search 信息搜集information technology 信息技术information 信息informative 告知性的ingredient 成份in-home personal interview 个人家庭访谈in-house use tests 内部使用测试innovation 创新innovativeness 创新性installation 设施in-store display 店内展示in-store positioning 店内布局in-store promotion 店内促销intangibles 无形integrated marketing communication plan (IMC) 整合营销传播计划integration of perception 感知整合integration 整合Intel 因特尔intensity of market position 市场地位的集中程度intensity 集中程度intensive distribution 密集型分销interactions across multiple target markets 多目标市场间的相互作用interactive media 交互式媒体interest rates 利率internal data sources 内部数据来源internal marketing 内部营销internal organizational structure 内部组织结构international advertising 国际广告international channels 国际分销渠道international division 国际分部international marketing 国际营销international organizational design 国际组织设计internationalization of services 服务的国际化introductory stage of product life cycle 产品生命周期的推出阶段inventory level 库存水平investor relations advertising 投资关系广告issue advertising 观点广告J Jaquar 美洲豹Jell-O 吉露jobbers 批发商Johnson & Johnson 强生joint ventures 合资jury of executive opinion 行政管理人行政管理人员群体意见法just noticeable difference (JND) 恰巧注意到的差恰巧注意到的差异just-in-time (JIT) management system 准时制管理体系just-in-time purchasing arrangements 及时采购安排K Kao 花王Keiritsu 凯莱通Kellogg 凯洛格公司Kentucky Fried Chicken (KFC) 肯德基肯德基key account management 主要客户管理key accounts 关键客户key benefits 核心利益key environmental issue identification 确定主要的环境问题key variables 关键变量key/house accounts 关键/机构客户Kmart 凯玛特Kodak 柯达Komatsu 小松公司Kraft 卡芙L laboratory tests 实验室测试leapfrog strategy 蛙跳战略learning hierarchy 学习层级结构legal services 法律服务legislation 立法legitimate power 法定权level of compensation 酬金水平level of technical sophistication 技术的复杂程度Levi Strauss 李维•史特劳斯Levi's 列维斯（全球最大的牛仔服制造商）lexicographic model 词典编纂模型lifestyle 生活方式limited-service wholesalers 有限服务的批发商line extension 产品线扩展line filling 产品线填充line stretching 产品线延伸list price 订价Lloyd's of London 伦敦劳埃德保险公司localizaiton strategy 本地化战略location pricing 场所定价location 位置lodging 房屋出租logistical alliances 后勤联盟long-term memory 长期记忆lost customer 失去的顾客Louis Vuitton 路易•威登（法国著名时尚品牌）low-contact service system 低接触服务系统low-cost defender 低成本防御型low-cost position 低成本地位low-involvement hierarchy 低参与程度层级结构Lucent Technologies 朗讯科技M macro risks 宏观风险macroenvironment 宏观环境macrosegmentation 宏观细分mail-order retailers 邮购零售商maintaining market share 保持市场份额maintenance strategy 保持战略management overhead 管理费mandatory adaptation 强制性适应manufacturer brand 制造商/全国性品牌manufacturers' agents/representatives 生产商的代理商/销售代表manufacturers' export agents (MEA) 制造商出口代理制造商出口代理manufacturers' sales offices/branches 生产商的销售办事处/分支机构manufacturing process 制造过程manufacturing 制造业market aggregation strategy 整体市场战略market attractiveness factors 市场吸引力因素market attractiveness 市场吸引力market attractiveness/business position matrix 市场吸引力/业务地位矩阵market circumstances 市场环境market demorgraphics 市场人口分布/统计特征market dimension 市场量度market entry strategies 市场进入战略market exclusion 市场排斥market expansion strategy 市场扩张战略market factors 市场因素market followers 市场跟随者market growth rate 市场增长率market hirarchy 市场等级market inclusion 市场纳入market leaders 市场领导者market measurement 市场测量market opportunity analysis 市场机会分析market oriented 以市场为导向的market position factors 市场地位因素market positioning analysis 市场定位分析market potential measurements 市场潜力测度market research 市场研究market segment 细分市场market segmentation 市场细分market share 市场份额market targeting 目标市场选择market 市场marketability 市场开拓能力market-entry strategies 市场进入战略marketing action plan 营销行动计划marketing audit 营销审计marketing channel 营销渠道marketing codes of conduct 营销营销行为规范marketing communication 营销沟通/传播marketing concept 营销观念marketing control 营销控制marketing decision support systems (MDSS) 营销决策支持系统marketing environment audit 营销环境审计marketing flows and functions 营销过营销过程和职能marketing function area audit 营销营销功能领域的审计marketing implications of 对营销的影响marketing information system 营销信息系统marketing institutions 营销机构marketing management 营销管理marketing message 营销信息marketing mix 营销组合marketing policy 营销策略marketing productivity area audit 营销营销生产力领域的审计marketing program components 营销计划内容marketing program 营销计划/方案marketing relationship 营销关系marketing research 营销研究marketing strategy 营销战略market-management organizational structure 市场管理组织结构mark-up price 产品/溢价价格Marlboro 万宝路Marriott Hotel 万豪酒店mass-market penetration strategy 大规模市场渗透战略mass-market strategy 大市场战略matrix organizational structure 矩阵组织结构Japan's Matsushita Electric 日本松下电子mature conformists 成熟的随大流者mature markets 成熟市场mature stage of product life cycle 产品生命周期的成熟阶段McDonald's 麦当劳McDonnell Douglas 麦道公司MCI电讯公司（前世界通信公司）MDSS (Marketing-Decision Support System) 市场决策支持系统measurability 可测度性measure or index 测量指标measurement criteria 计量标准media audiences 媒体受众medical and health services 医疗卫生服务Medico Containment Services memory of consumers 消费者记忆Mercedes-Benz 梅赛德斯-奔驰Mercer Management Consulting 美国美智管理顾问公司merchandising 推销merchant middlemen 国内贸易中间商merchant wholesalers 商业批发商message structure 信息结构Michael Porter 迈克尔-波特micro risks 微观风险microsegmentatioin 微观细分Miller Tyding ACT, USA 米勒米勒•泰丁法案minging 矿业Minnesota Mining and Manufacturing Company (3M) 明尼苏达矿业和制造公司Minolta 美能达miscellaneous sources 多方面来源mission 宗旨missionary selling 推销式销售Mitsubishi Heavy Industries 三菱重工modified rebuy 调整再购monosegment positioning 单一细分市场定位Monsanto 孟山都农业生物技术公司moral appeals 伦理/道德诉求morals 道德Motorola 摩托罗拉multichannel distribution 多渠道分销multidimensional scaling 多维等级法multilevel selling 多级销售multinational coporations (MNCs) 跨国公司multiple test markets 多测试市场multiple-brand strategy 多品牌战略multiple-factor index 多因素指数法multisegment positioning 多重细分市场定位mutual trust 相互信仸N Nabisco Biscuit 纳贝斯克饼干公司national account management 全国性客户管理national market 国内市场National Semiconductor 美国国家半导体公司natural products 天然产品NEC 日本电子Nescafé雀巢咖啡Nestlé雀巢net sales 净销售额network computer (NC) 网络计算机new business selling 新业务销售new buy 购入新产品new entrants 新进入者new markets 新市场new materials 新材料New Prod screening model 新普新普罗德筛选模型new product lines 新产品线new products 新产品new-product development 新产品开发new-product ideas 新产品创意Newsweek 《新闻周刊》new-task buying 全新采购new-to-the-world products 世界性新产品niche penetration strategy 壁龛/机会市场渗透战略niche-market strategy 壁龛市场战略Nike 耐克Nissan 尼桑no-brand brand name 无品牌的品牌名称no-frills product 无虚饰产品noise in communication system 传播系统中的噪音non-financial rewards 非物质性奖励措施non-probability sampling 非概率抽样non-profit organization 非盈利组织non-store retailing 无店铺零售业number of stockouts 迟滞数目O object-and-task method of promotion budgeting 目标-仸务促销预算法objectives and strategy area audit 目标与战略领域的审计objectives 具体目标observation 观察法occupancy costs 房屋占用成本occupation/position 职业/职位odd pricing 奇/余数定价法OEM (original equipment manufacturer) 原始原始设备制造商oeverall quality 总体质量off-invoice discounts 发票之外的折扣offsets 抵消交易Omega 欧米加on-air testing 广播测试OPEC (Organization of Petroleum Exporting Countries) 欧佩克（石油输出国组织）opening relationships 建立关系operating supplies 生产供应品operational excellence 运作管理水平opinion leaders 意见领导者opportunity cost 机会成本opportunity identification 机会识别opportunity/threat matrix 机会/威胁矩阵order cycle time 订货周期order processing 订单处理organisational level 组织层次organizaitonal requirement planning 组织需求计划organization area audit 组织领域的审计organization buying center 组织采购中心organizational customer 组织顾客organizational direct selling 组织直销organizational markets 组织市场organizational purchasing 组织采购organzational structure 组织结构outdoor enthusiasts 户外运动爱好者out-of-home media 户外广告媒体overall cost leadership 全面成本领先overheads 日常开支overseas direct investment 海外直接投资ownership of new product 新产品所有权P Pacific Electric 太平洋电气packaging 包装panel of experts 专家小组parentage 渊源parties involved 交换中的各方payment terms 支付条款pay-off control 支出控制penetration pricing 渗透定价Pepsi-Cola 百事可乐perceived customer value 顾客感知价值perceived quality 感知到的质量perceived value 感知到的价值percentage of sales promotion budgeting method 销售额百分比促销预算法perceptions of consumers 消费者感知/理解perceptual (product) pisitioning 感知（产品）定位perceptual map 感知图perceptual organization 感知组织perceptual vigilance 感性的警惕performance dimension 业绩标准performance evaluation 业绩评估performance measures 表现/业绩测度performance objective 绩效目标performance standards 绩效标准performance 功能perishability 非持久性personal selling 人员推销personal sources 个人的信息来源personnel development 人力资源开发persuasive 说服性的pharmaceuticals industry 医药行业physical (product) positioning 物理（产品）定位physical descriptors 物理变量physical distribution 实物分销Pillsbury 皮尔斯博瑞pioneers 先入者Pizza Hut 必胜客place utility 地点效用planning and control system area audit 计划与控制系统领域的审计point of sale information 销售点信息point-of-purhcase (POP) promotion 采购点促销point-of-sales (POS) data 销售点数据pontificator 保守派popularity 通用性population trends 人口趋势portfolio models for resource allocation 资源配置的资产组合模式position intensity 地位集中程度positioning 定位possession utility 拥有效用post-purchase dissonance 购买后的不协调post-purchase evaluation 购买后评估post-purchase/after-sale service 售后服务potential advantages 潜在优势potential customer 潜在顾客potential market 潜在市场potential target market 潜在目标市场power in distribution 分销权力power of buyers 购买者能力power of suppliers 供应商能力predatory pricing 掠夺性定价法pre-empting scarce resources 先占稀缺资源preferential treatment 特惠待遇premiums 额外奖励present competitors 现有的竞争者presenting sales message 提供销售信息pre-test market research 测试前市场研究price discrimination 价格歧视price elasticity of demand 需求的价格需求的价格弹性price fixing 价格设定price leaders 价格领导者price lining 价格排列定价法price promotion 价格促销price quotation 报价price sensitivity 价格敏感度price structure 价格结构price 价格price/earnings ration 价格/收益比price-off promotions 降价促销price-setting process 定价过程pricing adjustments 定价调整pricing policies 价格策略pricing 定价primary demand 基本需求primary sources 第一类/主要数据print media 印刷媒体private/for-profit organization 私营/盈利性组织PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数proactive new-product development strategy 进取型新产品开发战略probability sampling 概率抽样problem formulation 界定问题problem identificatioin 确定问题process management 过程管理Procter & Gamble (P&G) 宝洁公司。
市场营销专业英语
市场营销专业英语1. Introduction市场营销是一个在不断发展和变化的行业，因此对于市场营销专业人士来说，掌握专业英语是至关重要的。
市场营销专业英语是指与市场营销相关的词汇、短语、表达方式等的英语。
掌握市场营销专业英语，可以帮助市场营销人员更好地理解和应对市场营销的挑战。
本文将介绍一些常用的市场营销专业英语词汇和表达方式。
2. Market Research市场研究是市场营销的重要组成部分，它可以帮助企业了解市场需求和竞争情况。
以下是一些与市场研究相关的英语词汇和表达方式：•Market research (市场研究)•Market analysis (市场分析)•Target market (目标市场)•Consumer behavior (消费者行为)•Competitor analysis (竞争对手分析)•Market segmentation (市场细分)•Market trends (市场趋势)•Data analysis (数据分析)•Survey (调查)•Focus group (焦点小组)3. Marketing Strategy市场营销策略是企业实现营销目标的重要手段。
以下是一些与市场营销策略相关的英语词汇和表达方式：•Marketing strategy (营销策略)•Branding (品牌建设)•Positioning (定位)•Competitive advantage (竞争优势)•Promotion (促销)•Advertising (广告)•Public relations (公关)•Sales promotion (销售促进)•Product launch (产品发布)•Pricing strategy (定价策略)4. Digital Marketing数字营销是近年来快速发展的市场营销方式，它利用互联网和数字技术来进行营销活动。
以下是一些与数字营销相关的英语词汇和表达方式：•Digital marketing (数字营销)•Search engine optimization (搜索引擎优化)•Social media marketing (社交媒体营销)•Content marketing (内容营销)•Email marketing (电子邮件营销)•Pay-per-click advertising (按点击付费广告)•Conversion rate optimization (转化率优化)•Web analytics (网站分析)•Influencer marketing (影响者营销)•Online advertising (在线广告)5. Sales and Customer Relationship Management销售和客户关系管理是市场营销中不可或缺的部分。
市场营销学核心词汇
市场营销学核心词汇（Keywords in marketing）∙市场（market）∙需求（demand）∙市场营销（Marketing）∙商品（goods）∙服务（service）∙顾客满意（customer satisfaction）∙交易（transaction）∙营销者（marketer）∙生产观念（production concept）∙产品观念（product concept）∙推销观念（selling concept）∙市场营销观念（marketing concept）∙顾客（customer）∙顾客让渡价值（customer delivered value）∙顾客总价值（total customer value）∙顾客总成本（total customer cost）∙顾客满意（customer satisfaction）∙关系营销（relationship marketing）∙全面质量营销(total quality marketing)∙市场营销环境(marketing environment)∙微观环境(micro environment)∙宏观环境(macro environment)∙市场机会(market opportunity)∙愿望竞争者(desired competitors)∙属类竞争者(generic competitors)∙产品形式竞争者(product competitors)∙品牌竞争者(brand competitors)∙公众(publics)∙目标市场（target market）∙市场营销组合（marketing mix）∙情绪(moods)∙消费者行为(customer behavior)∙文化(culture)∙人口统计因素(demographics)∙社会阶层(social class)∙亚文化（subculture）∙参照群体（reference group）∙角色模型（role stereotype）∙知觉（perception）∙认知学习（cognitive learning）∙动机（motive）∙个性（personality）∙情绪（emotion）∙态度（attitude）∙自我概念（self-concept）∙生活方式（life style）∙组织市场（organizational market）∙企业市场(business market)∙非营利组织（non-profit organization）∙非营利组织市场（non-profit organization market）∙政府市场（government market）∙直接再购（straight rebuy）∙修正再购（modify rebuy）∙新任务采购（new task）∙购买中心（buying center）∙倡议者（initiators）∙使用者（users）∙影响者（influencers）∙决定者（deciders）∙购买者（buyers）∙控制者（gatekeepers）∙营销信息（marketing information）∙营销信息系统（marketing information system）∙市场调研（marketing research）∙描述性调研（descriptive research）∙解释性调研（interpretive research）∙预测性调研（predictive research）∙市场需求量（market demand）∙企业需求量（market demand potential）∙定性预测（qualitative forecasting）∙定量预测（quantitative forecasting）∙企业战略（enterprise strategy）∙企业使命说明书（mission statement）∙战略经营单位（strategic business units , SBU）∙波士顿矩阵（Boston matrix）∙市场吸引力（marketing attractiveness）∙业务实力（business attractiveness）∙密集型增长战略（intensive growth strategies）∙市场渗透（market penetration strategy）∙市场开发（market development strategy）∙产品开发（product development strategy）∙一体化增长战略（integrative growth strategies）∙前向一体化（forward integration）∙后向一体化（backward integration）∙水平一体化（horizontal integration）∙多角化增长战略（diversification growth strategies）∙同心多角化（concentric diversification）∙水平多角化（horizontal diversification）∙复合多角化（conglomeration diversification）∙市场营销战略（marketing strategy）∙市场营销组合（marketing mix）∙市场营销组织（marketing organization）∙职能型组织（functional organization）∙地区型组织（regional organization）∙产品管理型组织（managerial organization of product）∙市场管理型组织（managerial organization of market）∙公司与事业部型组织（organization of corporation and business unit）∙市场营销管理（marketing management）∙市场营销计划（marketing planning）∙市场营销方案（marketing program）∙市场营销控制（marketing controlling）∙市场竞争（market competition）∙完全竞争（market leader）∙非完全竞争（imprecate competition）∙垄断竞争（monopolistic competition）∙市场领导者（market leader）∙市场挑战者（market challenger）∙市场追随者（market follower）∙市场补缺者（market niche）∙市场细分（market segmentation）∙目标市场（target market）∙市场定位（market positioning）∙无差异性市场战略（undifferentiated marketing tactics）∙差异性市场战略（differentiated marketing tactics）∙集中性市场策略（concentrated marketing tactics）∙产品（product）∙核心产品（core product）∙形式产品（actual product）∙期望产品（expected product）∙延伸产品（augmented product）∙潜在产品（potential product）∙耐用品（durable goods）∙非耐用品（nondurable goods）∙产品线（product line）∙产品项目（product item）∙产品组合（product mix or product assortment）∙产品组合的长度（product mix length）∙产品组合的深度（product mix depth）∙产品组合的关联度（product mix consistency）∙产品生命周期（product life cycle）∙开发期（development stage）∙引进期（introduction stage）∙成长期（growth stage）∙成熟期（maturity stage）∙衰退期（decline stage）∙新产品开发（new product development）∙产品概念（product concept）∙商业化（commercialization）∙包装（package）∙包装策略（packaging strategy）∙品牌（brand）∙品牌命名（brand naming）∙品牌决策（branding decision）∙统一品牌（blanket family brand）∙品牌使用者决策（brand-sponsor decision）∙个别品牌（individual brand）∙多品牌（multi-brands）∙个别品牌（individual brand）∙合作品牌（co-branding）∙品牌资产（brand equity）∙品牌设计（brand designing）∙品牌延伸（brand extension）∙内涵不变式延伸（gradual changing meaning extension）∙品牌管理（brand management）∙成本导向定价（cost-driven pricing）∙需求导向定价（demand-driven pricing）∙竞争导向定价（competition-driven pricing）∙折扣定价（discount pricing）∙地区定价（region pricing）∙差别定价（discrimination pricing）∙撇脂定价（skim pricing）∙渗透定价（penetration pricing）∙满意定价（neutral pricing）∙尾数定价（mantissa pricing）∙整数定价（integer pricing）∙招来定价（fetch-in pricing）∙声望定价（prestige pricing）∙目标收益定价法（target-return pricing）∙认知价值定价法（perceived-value pricing）∙价值定价法（value pricing）∙通行价格定价法（going-rate pricing）∙分销渠道（distribution channel）∙中间商（intermediate）∙分销渠道设计（distribution channel design）∙实体分配（physical distribution）∙渠道冲突（channel conflict）∙促销（promotion）∙促销策略（promotion policies）∙情感诉求（emotional appeals）∙理性诉求（rational appeals）∙道德诉求（moral appeals）∙大众传播媒体（mass media）∙气氛（atmosphere）∙事件（events）∙量力支出法（affordable method）∙销售额百分比法（percentage-of-sales method）∙竞争对等法（competitive-parity method）∙目标任务法（objective-task method）∙广告（advertising）∙公共关系（public relations）∙营业推广（sales promotion）∙促销组合（promotion mix）∙推动策略（push strategy）∙拉引策略（pull strategy）∙广告目标（Advertising Objective）∙告知性广告（information advertising）∙劝说性广告（persuasive advertising）∙提示性广告（reminder advertising）∙整合营销传播（integrated marketing communication）∙接触管理（contact management）∙人员推销（personal selling）∙核心产品（core product）∙附加产品（supplementary product）∙整合服务营销（integrated service marketing）∙服务的无形性（intangibility of service）∙体验属性（experience attributes）∙信任度属性（credence attributes）∙有形展示（physical evidence）∙关系营销（relationship marketing）∙体育营销（sports marketing）∙绿色营销（green marketing）∙城市营销（city marketing）∙网络营销（network marketing）∙会展营销（exhibition marketing）∙文化营销（cultural marketing）。
市场营销专业词汇中英文对照表2
市场营销专业词汇中英文对照表2第一篇：市场营销专业词汇中英文对照表2第2部分：maintenance strategy 保持战略 management overhead 管理费 mandatory adaptation 强制性适应 manufacturer brand 制造商/全国性品牌 manufacturers' agents/representatives 生产商的代理商/销售代表manufacturers' export agents(MEA)制造商出口代理manufacturers' sales offices/branches 生产商的销售办事处/分支机构market aggregation strategy 整体市场战略market attractiveness factors 市场吸引力因素market attractiveness 市场吸引力market attractiveness/business position matrix 市场吸引力/业务地位矩阵 market circumstances 市场环境market demorgraphics 市场人口分布/统计特征market dimension 市场量度 market entry strategies 市场进入战略 market exclusion 市场排斥market expansion strategy 市场扩张战略 market factors 市场因素market growth rate 市场增长率market hirarchy 市场等级market inclusion 市场纳入 market measurement 市场测量market opportunity analysis 市场机会分析market position factors 市场地位因素market positioning analysis 市场定位分析market potential measurements 市场潜力测度market segment 细分市场market segmentation 市场细分market targeting 目标市场选择/ 10marketability 市场开拓能力 market-entry strategies 市场进入战略 marketing action plan 营销行动计划 marketing audit 营销审计 marketing channel 营销渠道marketing codes of conduct 营销行为规范marketing communication 营销沟通/传播marketing concept 营销观念marketing control 营销控制marketing decision support systems(MDSS)营销决策支持系统marketing environment audit 营销环境审计 marketing flows and functions 营销过程和职能marketing function area audit 营销功能领域的审计marketing implications of 对营销的影响marketing information system 营销信息系统 marketing institutions 营销机构marketing management 营销管理marketing message 营销信息marketing mix 营销组合 marketing policy 营销策略marketing productivity area audit 营销生产力领域的审计marketing program components 营销计划内容marketing program 营销计划/方案 marketing relationship 营销关系 marketing research 营销研究 marketing strategy 营销战略market-management organizational structure 市场管理组织结构mark-up price 产品/溢价价格 Marlboro 万宝路 Marriott Hotel 万豪酒店 mass-market penetration strategy 大规模市场渗透战略mass-market strategy 大市场战略matrix organizational structure 矩阵组织结构Matsushita 日本松下电子mature conformists 成熟的随大流者 mature markets 成熟市场mature stage of product life cycle 产品生命周期的成熟阶段McDonald's 麦当劳McDonnell Douglas 麦道公司MCI电讯公司（前世界通信公司）MDSS(Marketing-Decision Support System)市场决策支持系统measurability 可测度性 measure or index 测量指标 measurement criteria 计量标准 media audiences 媒体受众medical and health services 医疗卫生服务Medico Containment Services memory of consumers 消费者记忆Mercedes-Benz 梅赛德斯-奔驰Mercer Management Consulting 美国美智管理顾问公司merchandising 推销merchant middlemen 国内贸易中间商 merchant wholesalers 商业批发商 message structure 信息结构 Michael Porter 迈克尔-波特 micro risks 微观风险 microsegmentatioin 微观细分Miller Tyding ACT, USA 米勒·泰丁法案 minging 矿业Minnesota Mining and Manufacturing 2 / 10Company(3M)明尼苏达矿业和制造公司 Minolta 美能达miscellaneous sources 多方面来源 mission 宗旨missionary selling 推销式销售 Mitsubishi Heavy Industries 三菱重工 modified rebuy 调整再购monosegment positioning 单一细分市场定位Monsanto 孟山都农业生物技术公司 moral appeals 伦理/道德诉求 morals 道德 Motorola 摩托罗拉multichannel distribution 多渠道分销multidimensional scaling 多维等级法 multilevel selling 多级销售multinational coporations(MNCs)跨国公司multiple test markets 多测试市场 multiple-brand strategy 多品牌战略 multiple-factor index 多因素指数法 multisegment positioning 多重细分市场定位national account management 全国性客户管理national market 国内市场National Semiconductor 美国国家半导体公司net sales 净销售额network computer(NC)网络计算机 new business selling 新业务销售 new buy 购入新产品 new entrants 新进入者New Prod screening model 新普罗德筛选模型new-product ideas 新产品创意 Newsweek 《新闻周刊》new-task buying 全新采购new-to-the-world products 世界性新产品niche penetration strategy 壁龛/机会市场渗透战略niche-market strategy 壁龛市场战略 no-brand brand name 无品牌的品牌名称 no-frills product 无虚饰产品noise in communication system 传播系统中的噪音non-financial rewards 非物质性奖励措施non-probability sampling 非概率抽样 non-store retailing 无店铺零售业 number of stockouts 迟滞数目object-and-task method of promotion budgeting 目标-任务促销预算法 objectives and strategy area audit 目标与战略领域的审计 objectives 具体目标 observation 观察法occupancy costs 房屋占用成本 occupation/position 职业/职位odd pricing 奇/余数定价法 oeverall quality 总体质量off-invoice discounts 发票之外的折扣 offsets 抵消交易 on-air testing 广播测试OPEC(Organization of Petroleum Exporting Countries)欧佩克（石油输出国组织）opening relationships 建立关系operating supplies 生产供应品 operational excellence 运作管理水平opinion leaders 意见领导者opportunity cost 机会成本opportunity identification 机会识别 opportunity/threat matrix 机会/威胁矩阵/ 10order cycle time 订货周期order processing 订单处理organisational level 组织层次organizaitonal requirement planning 组织需求计划organization area audit 组织领域的审计 organization buying center 组织采购中心organizational customer 组织顾客organizational direct selling 组织直销 organizational markets 组织市场 organizational purchasing 组织采购 organzational structure 组织结构 outdoor enthusiasts 户外运动爱好者 out-of-home media 户外广告媒体 overall cost leadership 全面成本领先 overheads 日常开支ownership of new product 新产品所有权 panel of experts 专家小组 parentage 渊源parties involved 交换中的各方 payment terms 支付条款 pay-off control 支出控制 penetration pricing 渗透定价perceived customer value 顾客感知价值 perceived quality 感知到的质量perceived value 感知到的价值percentage of sales promotion budgeting method 销售额百分比促销预算法perceptions of consumers 消费者感知/理解perceptual(product)pisitioning 感知（产品）定位perceptual map 感知图perceptual organization 感知组织 perceptual vigilance 感性的警惕 performance dimension 业绩标准 performance evaluation 业绩评估performance measures 表现/业绩测度performance objective 绩效目标 performance standards 绩效标准 performance 功能perishability 非持久性personal selling 人员推销personal sources 个人的信息来源personnel development 人力资源开发pharmaceuticals industry 医药行业physical(product)positioning 物理（产品）定位physical descriptors 物理变量physical distribution 实物分销Pillsbury 皮尔斯博瑞 place utility 地点效用planning and control system area audit 计划与控制系统领域的审计point of sale information 销售点信息point-of-purhcase(POP)promotion 采购点促销point-of-sales(POS)data 销售点数据pontificator 保守派popularity 通用性 population trends 人口趋势portfolio models for resource allocation 资源配置的资产组合模式position intensity 地位集中程度 possession utility 拥有效用post-purchase dissonance 购买后的不协调post-purchase evaluation 购买后评估power in distribution 分销权力power of buyers 购买者能力power of suppliers 供应商能力predatory pricing 掠夺性定价法/ 10pre-empting scarce resources 先占稀缺资源preferential treatment 特惠待遇 premiums 额外奖励present competitors 现有的竞争者 presenting sales message 提供销售信息pre-test market research 测试前市场研究price discrimination 价格歧视price elasticity of demand 需求的价格弹性 price fixing 价格设定price leaders 价格领导者price lining 价格排列定价法price/earnings ration 价格/收益比 price-off promotions 降价促销price-setting process 定价过程pricing adjustments 定价调整primary demand 基本需求 primary sources 第一类/主要数据 print media 印刷媒体private/for-profit organization 私营/盈利性组织PRIZM(Potential Rating Index for Zip Markets)按邮政区划为基础的潜力等级指数proactive new-product development strategy 进取型新产品开发战略 probability sampling 概率抽样 problem formulation 界定问题 problem identificatioin 确定问题 process management 过程管理 Procter & Gamble(P&G)宝洁公司 product availability 产品的可获得性 product category 产品类别 product class 产品类别 product decisions 产品决策product design 产品设计product dimension or attributes 产品维度/属性product evolution 产品演变product features 产品特征product intent share 产品倾向份额 product leadership 产品领导能力 product life cycle(PLC)产品生命周期 product life cycle curve 产品生命周期曲线product manager audit 产品经理审计productoffering 供应品product organizaiton of salesforce 按产品组织销售队伍product policies 产品策略product scope 产品范围product space 产品位置 product systems 产品体系 product type 产品类型product usage 产品用途product(ion)-oriented organization 产品/生产导向型组织product-line pricing adjustments 产品线定价调整product-management organizational structure 产品管理组织结构product-market entry control 产品－市场进入控制product-related behavioral descriptors 与产品相关的行为变量product's market characteristics 产品的市场特征product-use testing 产品使用测试 pro-environment 环保profit impact of market strategy(PIMS)市场战略的利润影响profitability analysis 盈利性分析 profitability 盈利性/盈利能力/ 10profitable survivor strategy 有利可图的生存者战略project-company resource compatibility 项目与公司资源的协调性projected profit-and-loss statement 预计损益表projective tests 投影测试promotion decisions 促销决策promotion mix 促销组合promotion policies 促销策略promotional allowance 促销折让promotional effort 促销努力promotional pricing 促销定价 promptness 及时性propector strategy 探索型战略 prospecting for customers 寻找顾客 psychographics 心理统计特征 psychological cost 心理成本psychological pricing 心理定价法 public utilities 公共设施 publicity 公共宣传pull strategy for control of distribution channels 分销渠道控制的拉式战略 pupil dilation 瞳孔扩张purchase predisposition 购买倾向 purchasing agent 采购代理purchasing power perity(PPP)购买力平价指数push money/spiffs 佣金push stragtegy for control of distribution channels 分销渠道控制的推式战略qualifying prospects 审查潜在顾客资格quality dimensions 质量维度 quantity discount 数量折扣 question marks 问题类 questioning 询问法 quotas 定额R & D expenditure 研究开发战略 race and ethnic origin 种族和民族 rack jobbers 供应超级市场的批发商 rank ordering 排序 rate of adoption 采购率rate-of-return/target return pricing 回报率/目标回报定价法rational appeals 理性诉求 rationale 基本原理reactive and proactive responses 反应及前摄策略reactive new-product development strategy reactor strategy 反应型战略rebates 回扣recall tests 记忆测试receiver 接收者reciprocity 利益互惠recognition of problem/need 发现问题/需求 recognition tests 认知测试 recreation 娱乐业recruitment and selection 招聘与选拔 recycling of packaging 包装回收（利用）reference group 参照群体 referent power 参照权refocus 巩固 refunds 退款refusal to deal 拒绝经营regression analysis 回归分析法regulation 管制related/concentric diversification 相关/同心多元化relational VMSs 相关式垂直营销系统 relative attractiveness of declining markets 衰 6 / 10退市场的相对吸引力relative market potential 相对市场潜力 relative market share 相对市场份额 reliability 可靠性repeat purchase behavior 重复购买行为 repetition 重复repositionings 重新定位产品 requirements planning 需求计划reseller 中间商resident buyers 常驻采购员resource allocation/deployment 资源配置response strategies 反应策略response to communication 传播响应responsive strategy 反应型新产品开发战略 responsiveness 响应性retail coverage strategy 零售范围战略Retail Index 零售指数retail sales 零售额retailer co-operatives 零售商合作社 retailer 零售商retailing trends 零售趋势Return on Equity(ROE)权益回报率 Return on Investment(ROI)投资回报率 Return on Net Assets(RONA)净资产回报率reverse engineering 反向工程 reward systems 奖励系统 rivalry determinants 竞争决定因素 rivalry 竞争对手 roster 名册sales agents 销售代理商sales analysis by customer 顾客销售分析sales analysis by order size 订货规模的销售分析sales analysis by product 产品销售分析sales analysis by territory 区域销售分析sales forcasting 销售预测sales force estimates 销售人员估计 sales force size 销售队伍规模 sales force 销售队伍sales forecasting 销售预测sales management 销售管理sales organization 销售组织sales personnel incentives 销售人员激励 sales personnel 销售人员 sales potential 销售潜力 sales territory 销售地区 sales trends 销售趋势sales/price reduction 销售/价格下降 sample design 样本设计sample size 样本大小sampling 抽样sampling 提供样品scale efficiency 规模效率 scaled measures 比例测度 scoring models 评判模型 screening of ideas 创意筛选 sealed bidding 招标secondary sources 第二类/次要数据 second-but-better new-product development strategy 后者居上型新产品开发战略 security 证券业segmentation and targeting 细分与目标选择segmentation criteria 细分标准 segmentation descriptors 市场细分变量 selective demand 选择性需求selective distribution 选择分销selective exposure 选择性接触selective perception 选择性感知/理解selective retention 选择性保留/ 10self-employed person 独立经营的个人self-managing teams 自我管理团队 self-oriented 自我导向型 selling groups 销售团队selling proposition 销售计划/提议 selling 推销/销售service guarantees 服务保证serviceability 服务能力serviceability 适用性services channels 服务渠道servicing products 服务产品 servicing the account 客户服务 setting quotas 确定定额 shake-out stage 动荡阶段shared programs/facilities 分享计划/设备share-growth strategies for followers 追随者的市场份额增长战略shareholder value 股东价值 share-maintenance 份额保持 Sherman Act, USA 美国谢尔曼法案signal vehicle/carrier 信号载体simulated test marketing 模拟市场测试 single-factor index 单因素指数法 single-line mass-merchandiser stores 单一类型产品专营连锁店skimming and early withdrawal 撇脂与尽早撤离战略skimming pricing 撇脂定价法sleepwalker/contented underachievers 梦游者/很容易满足的人slotting allowance 安置津贴 social acceptability 社会可接受性social class 社会阶层 social objectives 社会目标sociocultural environment 社会文化环境 soft goods 非耐用品soft technology 软技术sole ownership entry strategy 独享所有权的进入战略source credibility 信息来源的可信度 source 广告信息来源sources of new-product ideas 新产品创意来源speciality goods 特殊品speciality retailers 专营零售商speciality stores 专营商店 specialization 专门化Standard Industrial Classification(SIC)标准工业分类代码standardization strategy 标准化战略 standby positioning 备用定位 staple goods 日常用品statement of job qualifications 工作要求说明stock levels 库存水平stockless purchase arrangement 无存货采购计划store brands 零售商品牌straight commission compensation plan 纯佣金制薪酬方案straight rebuy 直接再购straight salary compensation plan 纯薪金制薪酬方案strategic control 战略控制strategic fit 战略协调性strategic group 战略组 strategic inertia 战略惯性 strategic intent/objective 战略目标strategic marketing program 战略营销计划strategic pricing objectives 战略定价目标 strategic withdrawal 战略撤退/ 10strategy constraints 战略影响因素strategy formulation and implementation 战略制定和实施strategy implementation 战略实施 strategy reassessment 战略重估 subculture 亚文化 subfactor 次级因素 substitute goods 替代品substitution threat 替代产品的威胁 Sumitomo 住友商事Sun Microsystems 太阳微系统 supplementary media 辅助性广告媒体 suppliers' bargaining power 供应商的讨价还价能力surrogate products 替代产品 survival pricing 生存定价法sustainable competitive advantage 可持续的竞争优势sweepstakes 彩票抽奖 switching cost 转换成本 synergy 协同作用 tabulation 制表 tangibility 有形性 target audience 目标受众target level of product quality 产品质量标准 target or hurdle level 目标或难度水平target return price 目标回报价格targeting strategy 目标市场选择战略 targeting 目标市场选择 team selling 团队销售 technical selling 技术销售television audience measurement 电视观众测量television home shopping 电视家庭购物 territorial restrictions 地区限制territories 区域territory design and deployment 区域设计及部署territory inventory 地区存货 test marketing 市场测试 testing new product 测试新产品the American Association for Public Opinion Research 美国公共意见研究协会the Council of American Survey Research Organization 美国调查研究组织委员会 the Fishbein Model 菲什宾模型the Marketing Research Association 营销研究协会theatre tests 现场测试threat of new entrants 新进入者的威胁 three order-hierarchy models 三阶段层级结构模型time frame 时间框架/要求 time pricing 时间定价 time utility 时间效用 Timex 天美时 title 所有权 total cost 总成本total quality managemnt(TQM)全面质量管理Toys 'R' Us 美国著名玩具零售商 tracking and monitoring 跟踪与监控 trade promotion 贸易促销 trade selling 贸易销售trade/functional discounts 贸易/职能折扣 trade-in allowance 以旧换新折让transactiional efficiency 交易效率transaction cost analysis(TCA)交易成本分析turnkey construction contract 监督建筑契约/ 10turnover 人员流动two-sided presentations 双向信息陈述 tying contracts 附带条件的合同 types of adverstising 广告种类 types of brand 品牌种类types of costs 成本种类ultimate customers/end users 最终顾客/用户underlying dimension 基本组成要素 uniform delivered pricing 统一运费定价法Union Pacific Railroad 联合太平洋铁路 unit sales 单位产品销售额unitary price elasticity 单位需求价格弹性Universal Product Code(UPC)统一商品编码universe（样本）总体unrelated/conglomerate diversification 复合多元化unsought goods 非渴求产品 usage 用途 use tests 使用测试utility/price relationship 效用/价格关系 VALS2 价值与生活方式体系2 value-based planning 价值基础计划variability 变化性variable costs 可变成本 variable incentive 可变激励措施 VCR(video cassette recorder)录像机 vending sales 自动售货业vending-machine operators 自动售货机经营商vendor analysis 供应商分析 vertical integration 垂直/纵向一体化vertical marketing systems(VMS)垂直营销系统want 欲求warranty 质量保证 wholesale clubs 批发俱乐部wholesaler-sponsored voluntary chains 批发商发起的自愿连锁wholesaling trends 批发趋势 win-back program 赢回（顾客）方案 working capital investment 周转资金投入 workload approach 计算工作量方法 zero defect 零缺陷 zone pricing 分区定价法/ 10第二篇：铁路专业部分常用词汇中英文对照表铁路专业部分常用词汇中英文对照一、职务名词1.路局MD(Managing Director): 总局长DMD(Deputy Managing Director): 副总局长CS（Corporate Secretary）: 公司秘书MPCA（Manager Planning and Corporate Affairs）: 企划部经理CME(Chief Mechanical Engineer)：机辆总工CCE（Chief Civil Engineer）：工务总工FM(Finance Manager)：财务经理MM （Marketing Manager）：市场经理 TM（Traffic Manager）：运输经理 SM（Supplies Manager）：物资经理 SM（Safety Manager）：安全经理HRM（Human Resources Manager）：人事经理HPR （Head Public Relations）：公关部主管HIT（Head Information Technology）：信息部主管 CIA（Chief Internal Auditor）：内审主管 Chief Pension Officer：退休金主管 Chief Controller ：调度长 2.分局、站段及工厂RGM(Regional General Manager): 分局总经理 RME（Regional Mechanical Engineer）：分局机辆总工RCE（Regional Civil Engineer）：分局工务总工S&T(Signaling & Telecommunication)Engineer: 电务（信号与通信）工程师Head Commercial ：商业主管Head Human Resources ：人事主管Chief Administration Officer：行政主管 Area Manager：区域经理WM（Workshop Manager）: 工厂经理 SM（Station Master）：站长Senior Passenger Officer ：客运主管DPC（District Police Commander）: 地区警察指挥官二、部门和组织名词或惯称 Head Office ：路局或总部CRET（Chinese Railway Expert Team）：中国铁路专家协调组Regional Office：分局 Area Office：区域办事处 Workshop：工厂CSP(concrete Sleeper Plant)：轨枕厂 Quarry ：采石场TTC（TAZARA Training Center）：坦赞铁路局培训中心Locomotive Depot：机务段Rolling Stock Depot：车辆段Marshalling Yard：编组场Construction Unit：房建队Board ofDirectors:董事会 Board Committee：董事会委员会Committee meeting：委员会会议或预备会Council of Ministers: 部长理事会 Union：工会三、设备名称 1.机车Locomotive Mainline/shunting locomotive: 干线/调车机车DFH Locomotive：东方红机车Diesel Engine：柴油机 Traction Motor：牵引电机 Wheel set：轮对 Bogie：转向架Running Part：走行部Axle: 车轴Coupler：车钩Valve：阀Bearing: 轴承Brake shoe：闸瓦Cow Catcher：排障器Vacuum horse：真空软管 Air pipe：风管Control system：控制系统 Battery：蓄电池DE（Diesel Electric）：柴油电传 DH（Diesel Hydraulic）：柴油液传Driver’s Cab：驾驶室 Crank Shaft：曲轴Locomotive failure：机故 2.Wagon：货车DSO（Down Side Open wagon）: 低帮车CDSO(Container Down Side Open wagon): 低帮集装箱货车HSO(High Side Open):高帮车Co(Covered wagon)：棚车F(Flat wagon)：平板车FT(Flat Tank wagon)：平板罐车 JTW(Jumbo Tank wagon)：大型罐车 CF(Container Flat wagon)：集装箱平车 WW(Well Wagon)：井型车 BV(Brake Van)：守车LS(Livestock wagon)：牲畜车 B(Ballast wagon)：石渣车R(Refrigeration wagon)：冷藏车 3.Coach：客车1st Class Coach：一等车厢（软卧）2nd Class Coach：二等车厢（硬卧）3rd Class Coach：三等车厢（硬座）MD’s Coach: 总局长专用车Super Seat：软座车厢Dining/buffet Car：餐车Lounge Car：酒吧车 Luggage Van：行李车 4.其它设备 Gantry crane：龙门吊 Trolley：轨道车 Reversing Gear：换向机构 Rescue crane：救援吊车Re-railing Equipment：复救设备 Forklift：叉车Mobile crane：汽车吊 Air compressor：空压机 Mono block：轮饼 Coupler knuckle：钩舌 Wooden sleeper：木枕Concrete sleeper：混凝土轨枕Bridge sleeper：桥枕Turnout：道岔Semaphore signal：臂板信号机 Interlocking equipment: 联锁设备Semi-automatic block system：半自动闭塞 Head Crane：桥式吊车 Drop Table：落车台Flaw detection machine：探伤仪Triple valve：三通阀Generator：发电机 Shop ：车间Second crusher：二级破碎机四、运输词汇Financial year：财政 Passenger train：客车 Freight train: 货车Commuter train：通勤车 Up train:上行列车 Down train：下行列车 Fuel：燃油Locomotive routing：机车交路Locomotive availability：机车完好率Timetable：时刻表Arrival time：抵达时间 Departure time：出发时间 Freight traffic：货运量Passenger ridership：客运量 Parcel：行包tonne-km：吨公里turnaround time：周转时间 punctuality：正点率 interchange：过轨level crossing：平交道口good shed：货场weighbridge：轨道衡 copper：铜 manganese：锰 coal：煤fertilizer：化肥 timber：木材 maize：玉米wheat flour：面粉 molasses：糖稀 container：集装箱 sulphur：硫磺general cargo：杂货 accident：事故 derail：脱轨 capsize：倾覆五、其它专有名词或短语Ministry of transport: 交通部Immigration office：移民局Exemption: 豁免证/工作许可PS（Permanent Secretary）：常秘cemetery：公墓 Protocol：议定书Concession：特许经营Concessionaire：特许经营者/特许经营单位Manpower position：员工人数 Clearance：清关Shipping documents：海运文件 Bill of Lading: 提货单 Packing List：装箱单 Insurance：保险Commercial Invoice：商务发票 Production meeting：生产交班会 minutes：会议记录MOU（Memorandum of Understanding）：谅解备忘录Invitation letter：邀请函Motor vehicle license: 机动车辆证/上路许可financial statement：财务报表 quarter：季度 Turnover：营业额 Revenue：收入 Expenditure：支出 Pension：退休金 Rates: 费率Freight tariff: 货运价格 Passenger fare：客车票价 Permanent way：工务线路speed restricted area：限速地段 land slide: 滑坡tamping machine：捣固机light/heavy motor trolley: 轻型/重型轨道车ballast：道砟curve: 曲线 culvert：涵洞 tunnel：隧道 gradient: 坡度 gauge：轨距/限界motive power：动力（设备）single locomotive operation：单机牵引MU(multiple unit)operation：多机牵引 axle load：轴重 Cummins：康明斯Transmission type：传动类型 Hydraulic transmission：液力传动 Piston：活塞Air brake: 空气制动Vacuum brake：真空制动H.F.(High Frequency)radio: 高频电台 Microwave：微波 Optic fiber：光纤 Light repair: 小修 Medium repair：中修Rehabilitation/overhaul：大修 Spare part：零配件Kilimanjaro passenger train：乞力马扎罗号客车Mukuba passenger train：姆库巴号客车Compartment：客车包厢 VIP lounge：贵宾室 Control order：调度令 Booking office：售票处第三篇：中国商标法专业词汇中英文对照表商标法专业词汇中英文对照表1.2.3.4.5.6.7.8.9.全国人大常委会第三十次会议the 30th Session of the Standing Committee of the National People’s Congress 商标注册 trademark registration 商标注册的审查和核准 examination and approval of trademark registration 注册商标的续展、转让和使用许可 renewal, assignment and licensing of registered trademarks 注册商标争议的裁定the determination of disputes concerning registered trademarks 商标使用的管理 the administration of the use of the trademarks 注册商标专用权的保护the protection of the Right to Exclusive Use of a registered trademark 总则general provisions 附则supplementary provisions 10.生产、经营者 the producers and operators 11.社会主义市场经济the Socialist market economy 12.国务院工商行政管理部门商标局the Trademark Office of the administrative department for industry and commerce under the State Council13.商标评审委员会 the Trademark Review and Adjudication Board14.商品商标the commodity trademark 服务商标the service trademark 集体商标 the collective trademark证明商标 the certification trademark 15.商标注册人享有商标专用权，受法律保护the trademark registrants shall be entitled to the right to exclusive use of their trademarks and protected by law.16.(重复前面提到的)该组织the said organization 17.监督能力 the supervising power 18.限期提出答辩 to reply within the specified period 19.该组织以外的单位或者个人the units and individuals apart from the said organizations 20.自然人、法人或者其他组织对其生产、制造、加工、拣选或者经销的商品，需要取得商标专用权的，应当向商标局申请商品商标注册。
市场营销专业英语单词完整
市场营销专业英语单词完整市场营销专业英语单词是指在市场营销领域中经常使用的英语单词，包括了市场营销相关的各种领域，如市场分析、市场定位、市场推广、品牌建设、公关活动等等。
以下是市场营销专业英语单词的详细解释和用法：1. Marketing（营销）Marketing是指企业为了实现自己的利益和目标，通过各种手段和方式向潜在的客户或目标市场推销产品或服务的过程。
例句：We need to develop a new marketing plan to attract more customers.（我们需要制定新的营销计划来吸引更多的客户。
）2. Branding（品牌建设）Branding是指企业通过建立自己的品牌形象，打造一种与众不同的个性和特点，从而在市场上获得更高的竞争力和收益。
例句：Our company is famous for its branding strategy, which has helped us win many customers.（我们公司以品牌策略著称，这帮助我们赢得了许多客户。
）3. Advertising（广告）Advertising是指企业利用各种渠道和媒介，向潜在客户或目标市场宣传自己的产品或服务的一种手段。
例句：We are going to launch a new advertising campaign to promote our new product.（我们将推出一项新的广告宣传活动，以促进我们的新产品。
）4. Promotion（促销）Promotion是指企业为了吸引更多的客户或促进销售，采取一系列措施和手段进行产品或服务的宣传和推广。
例句：We need to come up with some new promotion ideas to boost sales.（我们需要想出一些新的促销点子来提高销售额。
）5. Market Research（市场调研）Market Research是指对目标市场进行深入的调研和分析，以了解市场趋势和客户需求，为企业制定营销策略和销售计划提供支持。
市场营销知识的一些术语
新概念英语王牌教程成人版中关于市场营销知识的一些术语Key words in marketing(市场营销学中的核心词汇)市场(market) 需求(demand) 市场营销(marketing) 商品(goods) 效劳(service) 顾客满意(customer satisfaction)交易(transaction) 营销者(marketer)生产生产观念(production concept) 产品观念(product concept) 推销观念(selling concept)市场营销观念(marketing concept) 社会营销观念(societal concept) 顾客(customer) 客让渡价值(customer delivered value) 顾客总价值(total customer value)顾客总本钱(total customer cost)顾客满意(customer satisfaction)维系顾客(keep customer)关系营销(relationship marketing)全面质量营销(total quality marketing)市场营销环境(marketing environment)微观环境(micro environment)宏观环境(macro environment)市场时机(market opportunity)愿望竞争者(desired petitors)属类竞争者(generic petitors)产品形式竞争者(product petitors)品牌竞争者(brand petitors)公众(publics)目标市场(target market)市场营销组合(marketing mix)情绪(moods)消费者行为(customer behavior) 文化(culture)人口统计因素(demographics)社会阶层(social class)亚文化(subculture)参照群体(reference group)角色模型(role stereotype)知觉(perception)认知学习(cognitive learning)动机(motive)个性(personality)情绪(emotion)态度(attitude)自我概念(self-concept)生活方式(life style)组织市场(organizational market) 企业市场(business market)非营利组织(non-profit organization)非营利组织市场(non-profit organization market) 政府市场(government market)直接再购(straight rebuy)修正再购(modify rebuy)新任务采购(new task)购置中心(buying center)建议者(initiators)使用者(users)影响者(influencers)决定者(deciders)购置者(buyers)控制者(gatekeepers)营销信息(marketing information)营销信息系统(marketing information system,MIS) ~市场调研(marketing research)描述性调研(descriptive research)解释性调研(interpretive research)预测性调研(predictive research)市场需求量(market demand)企业需求量(market demand potential)定性预测(qualitative forecasting)定量预测(quantitative forecasting)企业战略(enterprise strategy)企业使命说明书(mission statement)战略经营单位(strategic business units,SBU)波士顿矩阵(Boston matrix)通用电器公司方法(the General Electric Model,GE) 市场吸引力(marketing attractiveness)业务实力(business attractiveness)密集型增长战略(intensive growth strategies)市场渗透(market penetration strategy)市场开发(market development strategy)产品开发(product development strategy)一体化增长战略(integrative growth strategies)前向一体化(forward integration)后向一体化(backward integration)水平一体化(horizontal integration)多角化增长战略(diversification growth strategies) 同心多角化(concentric diversification)水平多角化(horizontal diversification)复合多角化(conglomeration diversification)市场营销战略(marketing strategy)市场营销组合(marketing mix)市场营销组织(marketing organization)职能型组织(functional organization)地区型组织(regional organization)产品管理型组织(managerial organization of product)市场管理型组织(managerial organization of market)公司与事业部型组织(organization of corporation and business unit) 市场营销管理(marketing management)市场营销方案(marketing planning)市场营销方案(marketing program)市场营销控制(marketing controlling)市场竞争(market petition)完全竞争(market leader)非完全竞争(imprecate petition)垄断竞争(monopolistic petition)市场领导者(market leader)市场挑战者(market challenger)市场追随者(market follower)市场补缺者(market niche)市场细分(market segmentation)目标市场(target market)市场定位(market positioning)无差异性市场战略(undifferentiated marketing tactics)差异性市场战略(differentiated marketing tactics)集中性市场策略(concentrated marketing tactics)产品(product)效劳(service)核心产品(core product)形式产品(actual product)期望产品(expected product)延伸产品(augmented product)~潜在产品(potential product)耐用品(durablegoods)非耐用品(nondurable goods)产品线(product line)产品工程(product item)产品组合(product mix or product assortment)产品组合的长度(product mix length)产品组合的深度(product mix depth)产品组合的关联度(product mix consistency)产品生命周期(product life cycle)开发期(development stage)引进期(introduction stage)成长期(growth stage)成熟期(maturity stage)衰退期(decline stage)新产品开发(new product development)产品概念(product concept)商业化(mercialization)包装(package)包装策略(packaging strategy)品牌(brand)品牌命名(brand naming)品牌决策(branding decision)统一品牌(blanket family brand)品牌使用者决策(brand-sponsor decision)个别品牌(individual brand)多品牌(multi-brands)统一的个别品牌(pany/individual brand)合作品牌(co-branding)品牌资产(brand equity)品牌设计(brand designing)品牌延伸(brand extension)内涵不变式延伸(gradual changing meaning extension))品牌管理(brand management)本钱导向定价(cost-driven pricing)需求导向定价(demand-driven pricing)竞争导向定价(petition-driven pricing)折扣定价(discount pricing)地区定价(region pricing)差异定价(discrimination pricing)撇脂定价(skim pricing)渗透定价(penetration pricing)满意定价(neutral pricing)尾数定价(mantissa pricing)整数定价(integer pricing)招来定价(fetch-in pricing)声望定价(prestige pricing)目标收益定价法(target-return pricing)认知价值定价法(perceived-value pricing)价值定价法(value pricing)通行价格定价法(going-rate pricing)分销渠道(distribution channel)中间商(intermediate)分销渠道设计(distribution channel disign)实体分配(physical distribution)渠道冲突(channel conflict)促销(promotion)促销策略(promotion policies)情感诉求(emotional appeals)理性诉求(rational appeals)道德诉求(moral appeals)群众传播媒体(mass media)气氛(atmosphere)事件(events)量力支出法(affordable method)销售额百分比法(percentage-of-sales method)竞争对等法(petitive-parity method)目标任务法(objective-task method)广告(advertising)公共关系(public relations)营业推广(sales promotion)促销组合(promotion mix)推动策略(push strategy)拉引策略(pull strategy)广告目标(mission)告知性广告(information advertising)劝说性广告(persuasive advertising)提示性广告(reminder advertising)整合营销传播(integrated marketing munication)接触管理(contact management)人员推销(personal selling)效劳(service)效劳核心产品(core product)效劳附加产品(supplementary product)整合效劳营销(integrated service marketing)效劳的无形性(intangibility of service)效劳的体验属性(experience attributes)效劳的信任度属性(credence attributes)效劳的有形展示(physical evidence)关系营销(relationship marketing)体育营销(sports marketing)绿色营销(green marketing)城市营销(city marketing)网络营销(network marketing)会展营销(exhibition marketing)文化营销(cultural marketing需要:need欲望want需求:demand产品:product关系营销:relationship marketing 营销网:marketing network生产观念:the production concept 产品观念:the product concept相关群体:reference group购置者角色:buying role购置行为:buying behavior认知需求:problem recognization 搜集信息:information search组织者市场:organization market 派生需求:derived demand缺乏弹性:inelastic demand品牌策略:brand strategy制造商品牌:manufactures brand 定价策略:pricing strategie现金折扣:cash discount数量折扣:quantity discount功能折扣:functional discount季节折扣:seasonal discount新产品定价:new product pricing产品组合定价:product-mix pricing 分销渠道:distribution channel密集分销渠道:intensive distribution 选择性分销:selective distribution独家分销:exclusive distribution中间商品牌:intermediaries brand 批发商:whoksaler零售商:retailer百货公司:department store超市:supermarket便利店:convenience store折扣店:discount store促销组合:promotion mix交流信息:municating information 人员销售:personalo selling广告策略advertising strateqie公共关系public relation营销调研:marketing research产品策略:product strategie产品组合:product mix营销观念:the marketing concept消费者市场consumer market顾客满意:customer satisfaction顾客总价值:total customer value顾客总本钱:total customer value营销环境:marketing environment营销信息系统:marketing information syste 市场细分策略:market segmentationstartegie 目标市场策略:market tageting strategie市场定位策略market positioning strategie产品市场寿命周期;the product life cycle销售观念:the selling/sales concept社会营销观念:the societal marketing concept 宏观营销环境:macro-marketing environment 消费者行为模式:model of consumer behavior 价值,本钱和满意:value,cost,andsatisfaction 交换和交易exchange and transaction营销者和预期顾客:marketers。
市场营销专业英语单词完整
Marketing Management营销管理New Products Development新产品开发Service Industry Marketing服务业营销Advertising广告Business Negotiation商业谈判International Marketing国际市场营销Sales Channels销售渠道Public Relationship公共关系Consumer Behavior消费者行为Systems of Management Information管理信息系统Marketing Research营销调研accessibility 可进入性accessory equipment markets 附属设备市场account management policies 客户管理策略positioning定位additions to existing product lines 现有产品线的增加administered vertical marketing systems 管理式垂直营销系统market segmentation市场细分sales promotion销售促进advertising feedback 广告反馈advertising frequency 广告频率advertising media 广告媒体advertising reach 广告接受人数advertising message 广告信息advertising source 广告信息来源agent middleman 代理商allowance 折让alteration 退换American Marketing Association 美国营销协会annual marketing plan 年度营销计划assurance 保证attitudes of consumers 消费者态度availability 可获得性/供货能力awareness （产品）知晓度/知名度baby boomers 婴儿潮出生的一代人backward channels for recycling 回收的后向渠道backward integration 后向垂直一体化banner advertisements 横幅标语广告bar codes 条形码barter 实物交易basic physical needs 基本生理需要BCG Grow-Share Matrix 波士顿增长-份额矩阵before tests 事前测试Behavior Scan Information Resources Inc. 行为扫描信息源公司behavioral analysis 行为分析behavioral hierarchies 行为层级benchmarking 基准benefit clusters 利益群体benefits 利益Benz 奔驰billing 帐单birth rate 出生率blanket purchase order 一揽子采购合同blind-paired comparison testing 双盲比较测试blue collars 蓝领bottom line 底线/盈亏一览结算线brand awareness 品牌意识/认知brand extensions 品牌扩展brand loyalty 品牌忠诚度brand mark 品牌标志brand name 品牌名称brand positioning 品牌定位brand recognition 品牌识别brand strategies 品牌战略brand 品牌branding strategy 品牌化战略branding 品牌化brand's equity 品牌的价值break-even analysis 盈亏平衡分析break-even volume 盈亏平衡产量breath of product assortment 产品线的宽度breath or diversity of product lines 产品线的宽度或多样性bribery 贿赂British Airways 英国航空公司brokers 经纪人budgeting 预算bundle 捆绑Bureau of Census 人口统计局business strength rating 商业能力评分business plan 商业计划business position 经营地位business sector 商业部门business services markets 商业服务市场business strategies 经营战略business unit strategy 经营单位战略buyback allowances 回购折让buyback arrangements 产品返销buyers' bargaining power 买方的讨价还价能力buyers 采购者buying behavior 购买行为buying center 采购中心buying inertia 购买惯性buying intention 购买意图buying offices 连锁商店的进货中心buying power index (BPI) 购买力指数buying situation 采购情况/类型buying task 采购任务capital gains 资本收益capital invested in product 产品投入资本Carnival 嘉年华cash cows 现金牛类cash discounts 现金折扣catalogue sales 目录销售categorization of perception 感知分类categorization 分门别类centralization 集中化chameleons/followers 变色龙/跟随者channel alternatives 可选择的营销渠道channel conflicts 渠道冲突channel decisions 渠道决策channel functions 渠道功能channel institutions 渠道组织结构channel management 渠道管理channel objectives 渠道目标channel of distribution 分销渠道channel power 渠道权力channel-control strategies 渠道控制战略channel-design decisions 渠道设计决策channel-management decisions 渠道管理决策channels of communication 传播渠道choice criteria 选择标准closing a sale 结束销售clothing retailers 服装零售商co-branding 联合品牌code of ethics （职业）道德标准coercive power 强制权cognitive dissonance 认识的不协调collection of data 数据收集collection 收款co-marketing alliances 联合营销联盟combination compensation plan 结合式薪酬方案commitment 承诺communication channels 传播渠道communication process 传播过程communication 信息交流/沟通communications media 传播媒体company personnel 公司员工comparative advertisements 比较广告comparison of brands 品牌比较compensation deals 补偿处理compensation plan 酬金方案compensation/rewards 酬金/奖励compensatory 补偿性的competition and industry evolution 竞争和行业演变competition-orientated pricing 竞争导向定价法competitive advantage 竞争优势competitive (supply-side) evolution 竞争（供方）演变competitive factors 竞争因素competitive intelligence 竞争情报/信息competitive parity promotion budgeting 竞争均势促销预算法competitive strategy 竞争战略competitive strength 竞争优势/能力competitor analysis 竞争者分析complaint handling 投诉处理component materials and parts markets 组成材料和零部件市场computerized ordering 计算机化的订购conclusive research 确定性研究conditions of demand 需求情况conflict and resolution strategies 冲突和解决战略conformance to specifications 与规格一致conformance 一致性confrontation strategy 对抗战略conjoint measurement 联合测度法conjunctive model 联合模型consumer decision-making 消费者（购买）决策consumer goods channels 消费品分销渠道Consumer Goods Pricing Act, USA 美国消费品定价法案consumer goods 消费品consumer markets 消费品市场consumer needs 消费者需求consumer packaged-goods firms 消费者包装食品公司consumer promotion 消费者促销consumer tests 消费者测试consumer/household market 消费者/家庭市场consumers' perceptions 消费者感知consumption 消费contests 竞赛contingency planning 权变计划contract construction 契约建筑业contract manufacturing 契约制造业contraction/strategic withdrawal strategy 收缩/战略性撤退战略contractual entry modes 契约式进入模式contractual vertical marketing systems 合约式垂直营销系统contribution margin analysis 边际贡献（贡献毛利）分析contribution margin 边际贡献control strategies 控制战略convenience food stores 便利食品商店convenience goods 便利品convenience 服务的便利性Cool Whip 清凉维普co-operative advertising 合作性广告co-ordination and conflict resolution 协调与冲突解决co-production 合作生产core benefit proposition (CBP) 核心利益方案/提议corollary-data method 推定数据法corporate HQ 公司总部corporate scope 公司（经营）范围corporate strategy 公司战略corporate vertical marketing systems 公司式垂直营销系统corporate/institutional advertising 团体/社会公共机构广告corrective action 矫正行动cost analysis 成本分析cost effectiveness 成本有效性cost leadership strategy 成本领先战略cost of capital 资本成本cost of goods sold (COGS) 产品销售成本cost reductions 降低成本产品cost-and-volume relationship 成本-数量关系cost-oriented pricing 成本导向定价法cost-plus/mark-up pricing 成本加成/溢价定价法costs and benefits of marketing functions 营销职能的成本和效益costs of competitors 竞争者成本costs of distribution 分销成本countertrade 对等贸易coupons 优惠券courtesy 礼貌coverage of geographic market 地域性市场的范围coverage of relevant retailers 相关零售商的销售范围credibility 信誉credit terms 信贷条款critical assumptions 关键假设cross-elasticity 交叉弹性customary pricing 习惯性定价法customer analysis 顾客分析customer contact 顾客接触customer demand 顾客需求customer intimacy 顾客亲密度customer loyalty 顾客忠诚度customer need 顾客需要customer organization of sales force 按客户组织销售队伍customer retention 顾客维系/保留customer satisfaction 顾客满意度customer segment pricing 顾客细分市场定价customer service 顾客服务customer-oriented pricing 顾客导向定价法customers' perception 顾客感知customers' preferences 顾客偏好customers' price sensitivity 顾客的价格敏感度customizing 定制data collection 数据收集data confidentiality 数据保密data research 数据研究data sources 数据来源dealers 经销商deceptive advertisements 欺骗性广告deciders 决策者declining markets 衰退市场decoding 解码defect rate 缺陷率defender strategy 防御型战略defensive new-product development strategy 防御性新产品开发战略defensive positioning 防御性定位delivery time 交付时间delivery 配送demand characteristics 需求特征demand curve 需求曲线demand-oriented pricing 需求导向定价法demographic environment 人口统计环境department stores 百货商店dependability 可靠性deregulation 放松管制derived demand 衍生需求descriptive research 描述性研究design decisions 设计决策desired percentage mark-up on retail 预期零售利润率desired percentage return 预期回报率determinant attributes 关键属性determinants 决定因素different responses 差别反应differentiated defender strategy 差异化防御战略differentiated marketing 差异化营销differentiation over time 不同时间的差异differentiation strategy 差异化战略differentiation 差异化diffusion of innovation theory 创新扩散理论dimension 因素dimensions of quality 质量维度direct costing profitability analysis 直接成本盈利性分析direct mail 直接邮寄direct marketing via advertising media 通过广告媒体的直接营销direct marketing 直接营销direct product profitability (DPP) 直接产品盈利性/利润率direct selling 直销discount rate 贴现率discount stores 折扣商店discount 折扣discount/premium price policies 折扣/溢价策略discriminate analysis 差异分析法discriminatory adjustments 歧视价格调整discriminatory pricing adjustments 歧视定价调整disjunctive model 分离模型display space 陈列空间disposable income 可支配收入dissonance-attribution hierarchy 不和谐-归属层次结构distribution channel designs 分销渠道设计distribution channel objectives 分销渠道的目标distribution channel 分销渠道distribution decisions 分销决策distribution policies 分销策略distribution 分销distributor/store (private labels) brands 分销商/私有品牌distributors 分销商diversification 多元化divest 撤退divest 出让divestment or liquidation 收回投资或清算dividend 红利dogs 瘦狗类domestic target marketing strategies 国内目标市场定位的营销战略dropping products 放弃产品dry cleaning 干洗dual/two channel distribution systems 双重分销系统duplication （媒体）重复DuPont 杜邦公司durability 耐用性early VS late adoption 早期采购与后期采购earnings per share 每股收益economic and technological factors 经济技术因素economic power 经济权economies of scale 规模经济education services 教育服务effectiveness 有效性efficiency 效率emergency goods 急需品emotional appeals 情感诉求empathy 移情作用empirical evidence 经验性实例empowerment 授权encoding 编码end use 最终使用endorsement 赞同engineering （产品）工程设计entrepreneurial strategy 企业家战略entry strategies 进入战略environment and packaging disposal 环境与包装处理environment factors 环境因素environmental scanning 环境扫描/分析environmental strategy 环境战略establishment 机构ethical audit （公司）伦理审计ethics of marketing 营销伦理道德ethnic composition 种族构成European Community 欧共体evaluation and reward systems 评估与奖励体系evaluation and selection of supplier 评估和选择供应商evaluation of alternatives 评估替代品/各种选择evaluation of brands 品牌评估event sponsorship 事件赞助event 活动everyday low-price (EDLP) 天天低价evoked set 引发的组合evolution of market 市场演变exchange 交换exclusive dealing 独家销售exclusive distribution 独家分销executive summary 执行摘要exhibition media 展示广告媒体existing market 现有市场exit barriers 退出壁垒expansion path 扩张途径expectation measures （顾客）预期测度expectations of customers 顾客期望expected unit sales 预计产量expected value 期望价值experience curve 经验曲线experimental research 实验性研究expert power 专长权exploratory research 探索性研究export agents 出口代理（商）export jobbers 出口批发商export management company 出口管理公司export merchants 出口贸易商export 出口exporting 出口商品extended use strategy 扩大使用战略extending volume growth 扩大市场份额external data sources 外部数据来源external environment 外部环境extrapolation of past sales trends 过去销售趋势推测法facilitating agencies 辅助/中介机构factor analysis 因素分析法fads 时尚family branding 家族品牌family life cycle 家庭生命周期family structure 家庭结构arm products 农产品fast-moving consumer goods (FMCG) 快速变动的消费品fear appeals 恐惧/顾虑诉求features 特征Federal Department Stores 联邦百货商店Federal Trade Code （FTC）联邦贸易法案FedEx (Federal Express) 联邦快递feedback data 反馈数据field test marketing 实地市场测试financing 融资fisheries 渔业fit and finish 结实度与外观fixed costs 固定成本fixed salary 固定工资flanker strategy 侧翼进攻战略flanker/fighting brand 战斗品牌flanking and encirclement strategies 侧翼进攻与围堵战略flat organizational structure 扁平的组织结构FOB origin pricing FOB产地定价法focus strategy 集中战略followers 追随者Ford 福特公司foreign middlemen 国外中间商forestry 林业formalization 形式/规范化formulate 制定fortress/position-defence strategy 防御堡垒战略Fortune 《财富》杂志forward integration 向前一体化franchise systems 特许系统franchising 特许经营free call numbers 免费电话号码free goods 免费商品freight-absorption pricing 免收运费定价法fringe benefits 小额津贴frontal attack strategy 正面进攻战略full costing profitability analysis 全成本盈利性分析full-service wholesalers 全方位服务的批发商functional competencies and resource allocation 职能能力与资源分配functional efficiency 职能效率functional organization of sales force 按销售职能组织销售队伍functional organizational structure 职能型组织结构functional performance 功能性能functional strategy 职能战略games 比赛gap 差距gatekeepers 信息传递者general behavioral descriptors 一般行为变量General Electric (GE) 通用电气General Foods Corporation 通用食品general merchandise discount chains 大众商a品折扣连锁店General Motors 通用汽车geodemographics 区域人口统计特征geographic adjustments 地理调整geographic distribution 地理分布geographical organization of sales force 按地区组织销售队伍global adjustments 全球调整global elite consumer segment 全球精英消费品市场global expansion 全球扩张global marketing control 全球营销控制global markets 全球市场global niche strategy 全球机会战略global standardization strategy 全球标准化战略global teenage segment 全球青少年市场globalization 全球化global-market expansion 全球市场扩张goals 总目标going-rate/competitive parity pricing 竞争性平价定价法goods producers 产品制造商Goodyear 固特异轮胎government agencies 政府机构government buyers 政府采购者government market 政府市场government regulation 政府管制greenhouse effect 温室效应grey market 灰色市场gross domestic product (GDP) 国内生产总值gross margin 毛利gross national product (GNP) 国民生产总值gross profit 毛利gross rating points (GRPs) 总级别指数group/category product manager 类别产品经理growing markets 成长市场growth rate of market 市场增长率growth stage of product life cycle 产品生命周期的成长阶段growth-extension strategies 增长扩张战略growth-market strategies for market leaders 市场领导者的市场增长战略growth-market strategy 成长性市场战略growth-market targeting strategy 成长性市场定位战略guarantee/warranty 保证/担保guarantees 保证hard technology 硬技术Harvard Business Review 《哈佛商业评论》harvest 收获harvesting pricing 收获定价法harvesting strategy 收获战略health care 医疗保健health maintenance organizations (HMOs) （美国）卫生保健组织heavy buyer 大客户Heileman Brewing CompanyHeinz 亨氏食品helpfulness 有益性Hertz 赫兹（美国汽车租赁巨头）Hewlett-Packard 惠普公司hierarchy of strategy 战略的层次high margin/low-turnover retailers 高利润/低周转率的零售商high market share global strategy 高市场份额全球战略high-contact service system 高接触服务系统high-involvement product 高参与产品high-involvement purchase 高参与购买hight market share 高市场份额战略Holiday Inns 假日旅馆homogeneous market 同质市场household/family life cycle 家庭生命周期household 家庭hybrid technology 混合技术idea generation 创意的产生/生成ideas for new products 新产品创意/构想idea-screening process 创意筛选过程identification of segments 识别细分市场Illinois Tool Works 伊利诺斯工具厂image pricing 形象定价imitative positioning 模仿定位imitative strategy 模仿战略impact evaluation 影响评估impersonal sources 非个人的信息来源implementation and control of marketing programs 营销计划的执行和控制implementation 实施improvements in or revisions of existing products 现有产品的改良或修正impulse buying 冲动购买impulse goods 冲动购买品incentives 激励income 收入increased penetration strategy 增加渗透战略indirect costing profitability analysis 间接成本盈利性分析individual brand 个别品牌individual value 个人价值industrial goods & services 工业产品和服务industrial goods channels 工业品分销渠道industry attractiveness 行业吸引力industry attractiveness-business position matrix 行业吸引力-业务地位矩阵I ndustry dynamics 产业动态industry evaluation 产业评估industry evolution 产业演变inelastic 缺乏价格弹性influencers 影响者infocommunications industry 信息通信行业infomercials 商业信息广告information age 信息时代information search 信息搜集information technology 信息技术informative 告知性的ingredient 成份in-home personal interview 个人家庭访谈in-house use tests 内部使用测试innovation 创新innovativeness 创新性installation 设施in-store display 店内展示in-store positioning 店内布局in-store promotion 店内促销intangibles 无形integrated marketing communication plan (IMC) 整合营销传播计划integration of perception 感知整合integration 整合Jaquar 美洲豹Jell-O 吉露jobbers 批发商Johnson & Johnson 强生joint ventures 合资jury of executive opinion 行政管理人员群体意见法just noticeable difference (JND) 恰巧注意到的差异just-in-time (JIT) management system 准时制管理体系just-in-time purchasing arrangements 及时采购安排Kao 花王Keiritsu 凯莱通Kellogg 凯洛格公司Kentucky Fried Chicken (KFC) 肯德基key account management 主要客户管理key accounts 关键客户key benefits 核心利益key environmental issue identification 确定主要的环境问题key variables 关键变量key/house accounts 关键/机构客户Kmart 凯玛特Kodak 柯达Komatsu 小松公司Kraft 卡芙laboratory tests 实验室测试leapfrog strategy 蛙跳战略learning hierarchy 学习层级结构legal services 法律服务legislation 立法legitimate power 法定权level of compensation 酬金水平level of technical sophistication 技术的复杂程度Levi Strauss 李维·史特劳斯Levi's 列维斯（全球最大的牛仔服制造商）lexicographic model 词典编纂模型lifestyle 生活方式limited-servicewholesalers 有限服务的批发商line extension 产品线扩展line filling 产品线填充line stretching 产品线延伸list price 订价Lloyd's of London 伦敦劳埃德保险公司localizaiton strategy 本地化战略location pricing 场所定价location 位置lodging 房屋出租logistical alliances 后勤联盟long-term memory 长期记忆lost customer 失去的顾客Louis Vuitton 路易·威登（法国著名时尚品牌）low-contact service system 低接触服务系统low-cost defender 低成本防御型low-cost position 低成本地位low-involvement hierarchy 低参与程度层级结构Lucent Technologies 朗讯科技macro risks 宏观风险macroenvironment 宏观环境macrosegmentation 宏观细分mail-order retailers 邮购零售商maintaining market share 保持市场份额maintenance strategy 保持战略management overhead 管理费mandatory adaptation 强制性适应manufacturer brand 制造商/全国性品牌manufacturers' agents/representatives 生产商的代理商/销售代表manufacturers' export agents (MEA) 制造商出口代理manufacturers' sales offices/branches 生产商的销售办事处/分支机构manufacturing process 制造过程manufacturing 制造业market aggregation strategy 整体市场战略market attractiveness factors 市场吸引力因素market attractiveness 市场吸引力market attractiveness/business position matrix市场吸引力/业务地位矩阵market circumstances 市场环境market demorgraphics 市场人口分布/统计特征market dimension 市场量度market entry strategies 市场进入战略market exclusion 市场排斥market expansion strategy 市场扩张战略market factors 市场因素market followers 市场跟随者market growth rate 市场增长率market hirarchy 市场等级market inclusion 市场纳入market leaders 市场领导者market measurement 市场测量market opportunity analysis 市场机会分析market oriented 以市场为导向的market position factors 市场地位因素market positioning analysis 市场定位分析market potential measurements 市场潜力测度market research 市场研究market segment 细分市场market segmentation 市场细分market share 市场份额market targeting 目标市场选择market 市场marketability 市场开拓能力market-entry strategies 市场进入战略marketing action plan 营销行动计划marketing audit 营销审计marketing channel 营销渠道marketing codes of conduct 营销行为规范marketing communication 营销沟通/传播marketing concept 营销观念marketing control 营销控制marketing decision support systems (MDSS) 营销决策支持系统marketing environment audit 营销环境审计marketing flows and functions 营销过程和职能marketing function area audit 营销功能领域的审计marketing implications of 对营销的影响marketing information system 营销信息系统marketing institutions 营销机构marketing management 营销管理marketing message 营销信息marketing mix 营销组合marketing policy 营销策略marketing productivity area audit 营销生产力领域的审计marketing program components 营销计划内容marketing program 营销计划/方案marketing relationship 营销关系marketing research 营销研究marketing strategy 营销战略market-management organizational structure 市场管理组织结构mark-up price 产品/溢价价格Marlboro 万宝路Marriott Hotel 万豪酒店mass-market penetration strategy 大规模市场渗透战略mass-market strategy 大市场战略matrix organizational structure 矩阵组织结构Matsu****a 日本松下电子mature conformists 成熟的随大流者mature markets 成熟市场mature stage of product life cycle 产品生命周期的成熟阶段McDonald's 麦当劳McDonnell Douglas 麦道公司MCI电讯公司（前世界通信公司）MDSS (Marketing-Decision Support System) 市场决策支持系统measurability 可测度性measure or index 测量指标measurement criteria 计量标准media audiences 媒体受众medical and health services 医疗卫生服务Medico Containment Servicesmemory of consumers 消费者记忆Mercedes-Benz 梅赛德斯-奔驰Mercer Management Consulting 美国美智管理顾问公司merchandising 推销merchant middlemen 国内贸易中间商merchant wholesalers 商业批发商message structure 信息结构Michael Porter 迈克尔-波特micro risks 微观风险microsegmentatioin 微观细分Miller Tyding ACT, USA 米勒·泰丁法案minging 矿业Minnesota Mining and Manufacturing Company (3M)明尼苏达矿业和制造公司Minolta 美能达miscellaneous sources 多方面来源mission 宗旨missionary selling 推销式销售Mitsubishi Heavy Industries 三菱重工modified rebuy 调整再购monosegment positioning 单一细分市场定位Monsanto 孟山都农业生物技术公司moral appeals 伦理/道德诉求morals 道德Motorola 摩托罗拉multichannel distribution 多渠道分销multidimensional scaling 多维等级法multilevel selling 多级销售multinational coporations (MNCs) 跨国公司multiple test markets 多测试市场multiple-brand strategy 多品牌战略multiple-factor index 多因素指数法multisegment positioning 多重细分市场定位mutual trust 相互信任Nabisco Biscuit 纳贝斯克饼干公司national account management 全国性客户管理national market 国内市场National Semiconductor 美国国家半导体公司natural products 天然产品NEC 日本电子net sales 净销售额network computer (NC) 网络计算机new business selling 新业务销售new buy 购入新产品new entrants 新进入者new markets 新市场new materials 新材料New Prod screening model 新普罗德筛选模型new product lines 新产品线new products 新产品new-product development 新产品开发new-product ideas 新产品创意Newsweek 《新闻周刊》new-task buying 全新采购new-to-the-world products 世界性新产品niche penetration strategy 壁龛/机会市场渗透战略niche-market strategy 壁龛市场战略Nike 耐克Nissan 尼桑no-brand brand name 无品牌的品牌名称no-frills product 无虚饰产品noise in communication system 传播系统中的噪音non-financial rewards 非物质性奖励措施non-probability sampling 非概率抽样non-profit organization 非盈利组织non-store retailing 无店铺零售业number of stockouts 迟滞数目object-and-task method of promotion budgeting 目标-任务促销预算法objectives and strategy area audit 目标与战略领域的审计objectives 具体目标observation 观察法occupancy costs 房屋占用成本occupation/position 职业/职位odd pricing 奇/余数定价法OEM (original equipment manufacturer) 原始设备制造商oeverall quality 总体质量off-invoice discounts 发票之外的折扣offsets 抵消交易Omega 欧米加on-air testing 广播测试OPEC (Organization of Petroleum Exporting Countries)欧佩克（石油输出国组织）opening relationships 建立关系operating supplies 生产供应品operational excellence运作管理水平opinion leaders 意见领导者opportunity cost 机会成本order cycle time 订货周期order processing 订单处理organisational level 组织层次organizaitonal requirement planning 组织需求计划organization area audit组织领域的审计organization buying center 组织采购中心organizational customer 组织顾客organizational direct selling 组织直销organizational markets组织市场organizational purchasing 组织采购organzational structure组织结构outdoor enthusiasts 户外运动爱好者out-of-home media 户外广告媒体overall cost leadership全面成本领先overheads 日常开支overseas direct investment 海外直接投资ownership of new product 新产品所有权parties involved 交换中的各方payment terms 支付条款pay-off control 支出控制penetration pricing 渗透定价Pepsi-Cola 百事可乐perceived customer value 顾客感知价值perceived quality 感知到的质量perceived value 感知到的价值percentage of sales promotion budgeting method销售额百分比促销预算法perceptions of consumers 消费者感知/理解perceptual (product) pisitioning 感知（产品）定位perceptual map 感知图perceptual organization 感知组织perceptual vigilance 感性的警惕performance dimension 业绩标准performance evaluation 业绩评估performance measures 表现/业绩测度performance objective 绩效目标performance standards 绩效标准performance 功能perishability 非持久性personal selling 人员推销personal sources 个人的信息来源personnel development 人力资源开发persuasive 说服性的pharmaceuticals industry 医药行业physical (product) positioning 物理（产品）定位physical descriptors 物理变量physical distribution 实物分销Pillsbury 皮尔斯博瑞pioneers 先入者Pizza Hut 必胜客place utility 地点效用planning and control system area audit 计划与控制系统领域的审计point of sale information 销售点信息portfolio models for resource allocation 资源配置的资产组合模式position intensity 地位集中程度positioning 定位possession utility 拥有效用post-purchase dissonance 购买后的不协调post-purchase evaluation 购买后评估post-purchase/after-sale service 售后服务potential advantages 潜在优势potential customer 潜在顾客potential market 潜在市场potential target market潜在目标市场power in distribution 分销权力power of buyers 购买者能力power of suppliers 供应商能力predatory pricing 掠夺性定价法pre-empting scarce resources 先占稀缺资源preferential treatment 特惠待遇premiums 额外奖励present competitors 现有的竞争者presenting sales message 提供销售信息price elasticity of demand 需求的价格弹性price fixing 价格设定price leaders 价格领导者price lining 价格排列定价法price promotion 价格促销price quotation 报价price sensitivity 价格敏感度price structure 价格结构price 价格price/earnings ration 价格/收益比price-off promotions 降价促销price-setting process 定价过程pricing adjustments 定价调整pricing policies 价格策略pricing 定价primary demand 基本需求primary sources 第一类/主要数据print media 印刷媒体private/for-profit organization 私营/盈利性组织PRIZM (Potential Rating Index for Zip Markets)按邮政区划为基础的潜力等级指数proactive new-product development strategy 进取型新产品开发战略probability sampling 概率抽样problem formulation 界定问题problem identificatioin 确定问题process management 过程管理Procter & Gamble (P&G) 宝洁公司product line 产品线product availability 产品的可获得性product category 产品类别product class 产品类别product decisions 产品决策product design 产品设计product development 产品开发product dimension or attributes 产品维度/属性product evolution 产品演变product features 产品特征product intent share 产品倾向份额product leadership 产品领导能力product life cycle (PLC) 产品生命周期product life cycle curve 产品生命周期曲线product line 产品线product manager audit 产品经理审计product offering 供应品product organizaiton of salesforce 按产品组织销售队伍product policies 产品策略product positioning 产品定位product quality 产品质量product scope 产品范围product space 产品位置product specifications 产品规格product systems 产品体系product type 产品类型product usage 产品用途product(ion)-oriented organization 产品/生产导向型组织production 生产product-line pricing adjustments 产品线定价调整product-management organizational structure 产品管理组织结构product-market entry control 产品－市场进入控制product-related behavioral descriptors 与产品相关的行为变量product's market characteristics 产品的市场特征product-use testing 产品使用测试pro-environment 环保profit impact of market strategy (PIMS) 市场战略的利润影响profitability analysis 盈利性分析profitability 盈利性/盈利能力profitable survivor strategy 有利可图的生存者战略project-company resource compatibility 项目与公司资源的协调性projected profit-and-loss statement 预计损益表projective tests 投影测试Promotion decisions 促销决策promotion mix 促销组合promotion policies 促销策略promotion 促销promotional allowance 促销折让promotional effort 促销努力promotional pricing 促销定价promptness 及时性propector strategy 探索型战略prospecting for customers 寻找顾客psychographics 心理统计特征psychological cost 心理成本psychological pricing 心理定价法public organization 公共组织public relations 公共关系public utilities 公共设施publicity 公共宣传pull strategy for control of distribution channels分销渠道控制的拉式战略pupil dilation 瞳孔扩张purchase predisposition 购买倾向purchasing agent 采购代理purchasing contract 采购合同purchasing manager/agent 采购经理／代理purchasing power perity (PPP) 购买力平价指数push money/spiffs 佣金push stragtegy for control of distribution channels 分销渠道控制的推式战略qualifying prospects 审查潜在顾客资格quality dimensions 质量维度quality 质量quantity discount 数量折扣question marks 问题类questioning 询问法quotas 定额raw materials 原材料。
市场营销英文术语
市场营销英文术语市场market 市场营销marketing需求demand 商品goods服务service 顾客满意customer satisfaction顾客价值customer value 交易transaction营销者marketer 生产观念production concept产品观念product concept 推销观念selling concept市场营销观念marketing concept社会营销观念social marketing concept顾客 customer 顾客让渡价值customer delivered value 顾客总价值total customer value顾客总成本total customer cost顾客满意customer satisfaction维系顾客keep customer关系营销relationship marketing全面质量管理total quality marketing市场营销环境marketing environment微观环境micro environment宏观环境macro environment市场机会market opportunity愿望竞争者desired competitors属类竞争者generic competitor产品形式竞争者product competitor目标市场target market市场营销组合marketing mix情绪moods 情绪emotion消费者行为customer behavior文化culture 人口统计因素demographies参照群体reference group 角色模型role stereotype知觉perception 认知学习cognitive learning动机motive 个性personality态度attitude 自我概念self-concept生活方式life style组织市场organizational market企业市场business market非营利组织市场non-profit organizational market政府市场government market直接再购straight rebuy 修正再购 modified rebuy新任务采购new task 购买中心buying center倡议者initiators 使用者users 影响者influencers 决定者deciders 购买者buyers 控制者gatekeepers 营销信息marketing information营销信息系统marketing information system MIS市场调研market research描述性调研predictive research解释性调研interpretive research市场需求market demand市场需求潜量market demand potential企业需求量enterprise demand企业需求潜量enterprise demand potential定性预测qualitative forecasting定量预测quantitative forecasting企业战略enterprise strategy企业使命说明书enterprise statement战略经营单位strategy business units，SBU波士顿矩阵Boston matrix通用电器公司方法the General Electric Model,GE市场吸引力market attractiveness业务实力business attractiveness密集型增长战略intensive growth strategies市场渗透market penetration strategy市场开发market development strategy产品开发product development strategy一体化增长战略integrative growth strategies前向一体化forward integration后向一体化backwards integration水平一体化horizontal integration多角化增长战略diversification growth strategies 同心多角化concentric diversification水平多角化horizontal diversification复合多角化conglomeration diversification市场营销战略marketing strategy市场营销组合marketing mix市场营销组织marketing organization职能型组织functional organization地区型组织regional organization产品管理型组织managerial organization of product市场管理型组织managerial organization of market公司与事业部型组织organization of corporation andbusiness unit市场营销管理marketing management市场营销计划marketing planning市场营销方案marketing program市场营销控制marketing controlling市场竞争market competition完全竞争pure competition非完全竞争imprecate competition垄断竞争monopolistic competition市场领导者market leader 市场挑战者market challenger 市场追随者market follower 市场补缺者marketing niche 市场细分market segmentation目标市场target market市场定位market positioning无差异性市场策略undifferentiated marketing tactics 差异性市场策略differentiated marketing tactics集中性市场策略concentrated marketing tactics产品product 服务service核心产品core product 形式产品actual product期望产品expected product 延伸产品augmented product 潜在产品potential product 耐用品durable goods非耐用品nondurable goods 产品线product line产品项目product item 产品组合product mix产品组合长度product mix length产品组合宽度product mix width产品组合深度product mix depth产品组合关联度product mix consistency产品生命周期product life cycle开发期development stage 引进期introduction stage 成熟期maturity stage 衰退期decline stage新产品开发new product development产品概念product concept商业化commercialization 包装package包装策略package strategy品牌brand 品牌命名brand naming品牌决策branding decision统一品牌blanket family brand品牌使用者决策brand-sponsor decision个别品牌individual brand分类品牌separate family brand多品牌multi—brand统一的个别品牌company/individual brand合作品牌co—branding 品牌设计brand designing品牌资产brand equity 品牌延伸brand extension内涵不变式延伸invariable meaning extension内涵渐变式延伸gradual changing meaning extension品牌管理brand management竞争导向定价competition-driven pricing折扣定价discount pricing地区定价region pricing差别定价discrimination pricing撇脂定价skim pricing 渗透定价penetration pricing 满意定价neutral pricing 尾数定价mantissa pricing 整数定价integer pricing 招徕定价fetch—in pricing 声望定价prestige pricing目标收益定价法target—return pricing认知价值定价法perceived-value pricing价值定价法value pricing通行价格定价法going-rate pricing分销渠道distribution channel 中间商intermediate 分销渠道设计distribution channel design实体分配physical distribution渠道冲突channel conflictcha15 促销策略促销promotion 促销策略promotion policies理性诉求rational appeals 情感诉求emotional appeals 道德诉求moral appeals大众传播媒体mass media 气氛atmosphere事件event 量力支出法affordable method销售额百分比法percentage-of-sales method竞争对等法competitive-parity method目标任务法objective-task method广告advertising 人员推销personal selling公共关系public relations 营业推广sales promotion 促销组合promotion mix推动策略push strategy 拉引策略pull strategy广告目标mission 告知性广告information advertising 劝告性广告persuasive advertising提示性广告reminder advertising整合营销传播integrated marketing communication服务service 服务核心产品core product服务附加产品supplement product服务的无形性intangibility of service服务体验属性experience attributes服务的信任度属性credence attributes服务的有形展示physical evidence关系营销relationship marketing体育营销sports marketing网络营销network marketing会展营销exhibition marketing文化营销cultural marketing。
市场营销专业术语中英文对照标准翻译
市场营销专业术语中英文对照标准翻译
在市场营销专业中，有许多术语需要进行中英文对照翻译。
以下是一些常见的术语及其对照翻译：
1. 市场营销 - Marketing
2. 市场细分 - Market segmentation
3. 目标市场 - Target market
4. 市场调研 - Market research
5. 品牌定位 - Brand positioning
6. 市场营销策略 - Marketing strategy
7. 市场份额 - Market share
8. 市场渗透 - Market penetration
9. 市场营销组合 - Marketing mix
10. 产品生命周期 - Product life cycle
11. 市场定位 - Market positioning
12. 目标市场调研 - Target market research
13. 产品定价 - Product pricing
14. 市场推广 - Market promotion
15. 产品包装 - Product packaging
16. 市场营销计划 - Marketing plan
17. 市场趋势 - Market trend
18. 市场营销传播 - Marketing communication
19. 渠道管理 - Channel management
20. 市场份额占有率 - Market share percentage
这只是一小部分常见的市场营销术语，如果您需要翻译其他术语或有其他疑问，请告诉我。
市场营销英语词汇
市场营销英语词汇市场营销英语词汇一、市场分析1.市场研究：market research2.调查问卷：survey questionnaire3.竞争对手：competitors4.市场调查：market survey5.消费者需求：consumer demand6.目标市场：target market7.市场规模：market size8.市场份额：market share9.市场细分：market segmentation10.市场定位：market positioning11.市场的机会：market opportunities12.市场威胁：market threats13.市场趋势：market trends14.市场前景：market prospects二、营销策略1.品牌认知：brand awareness2.品牌忠诚度：brand loyalty3.营销策略：marketing strategy4.产品定位：product positioning5.市场定位：market positioning6.目标市场：target market7.竞争优势：competitive advantage8.市场份额：market share9.销售额：sales revenue10.广告费用：advertising costs11.营销预算：marketing budget12.营销组合：marketing mix13.产品价格策略：product pricing strategy14.市场推广策略：marketing promotion strategy15.营销渠道：marketing channels16.口碑营销：word-of-mouth marketing17.网络营销：digital marketing三、销售管理1.销售经理：sales manager2.销售团队：sales team3.销售目标：sales target4.销售预测：sales forecast5.销售数据：sales data6.销售报告：sales report7.销售额：sales revenue8.销售人员绩效：sales performance9.销售技能培训：sales training10.销售策略：sales strategy11.销售渠道：sales channels12.销售推广：sales promotion13.销售方式：sales method14.市场营销：marketing and sales四、客户关系管理1.客户满意度：customer satisfaction2.客户需求：customer needs3.客户关怀：customer care4.客户忠诚度：customer loyalty5.客户服务：customer service6.客户关系管理：customer relationship management7.客户开发：customer development8.增加客户：acquire new customers9.保持客户：retain customers10.客户反馈：customer feedback11.客户投诉：customer complaints12.客户体验：customer experience13.生命周期价值：lifetime value14.客户分类：customer segmentation五、品牌管理1.品牌形象：brand image2.品牌建设：brand building3.品牌价值：brand value4.品牌忠诚度：brand loyalty5.品牌定位：brand positioning6.品牌延伸：brand extension7.品牌重塑：brand repositioning8.品牌保护：brand protection9.品牌战略：brand strategy10.品牌知名度：brand awareness11.品牌差异化：brand differentiation12.品牌推广：brand promotion13.品牌严格控制：brand equity14.品牌形象修复：brand image repair六、新产品开发1.产品开发：product development2.产品创新：product innovation3.产品设计：product design4.产品测试：product testing5.市场测试：market testing6.产品定价：product pricing7.产品包装设计：product packaging design8.产品发布：product launch9.产品开发流程管理：product development process management10.产品研究：product research11.产品管理：product management12.产品线策略：product line strategy13.产品生命周期：product life cycle14.产品特点：product features总结以上是关于市场营销英语词汇的介绍，通过了解这些词汇，可以帮助我们了解市场营销的基本知识和规律，从而更好地制定和实施营销战略，提高企业的竞争力和市场占有率。
市场营销学中的核心词汇
市场营销学中的核心词汇Key words in marketing（市场营销学中的核心词汇）市场（market）需求（demand）市场营销（marketing）商品（goods）服务（service）顾客满意（customer satisfaction）交易（transaction）营销者（marketer）生产观念（production concept）产品观念（product concept）推销观念（selling concept）市场营销观念（marketing concept）社会营销观念（societal concept）顾客（customer）顾客让渡价值（customer delivered value）顾客总价值（total customer value）顾客总成本（total customer cost）顾客满意（customer satisfaction）维系顾客（keep customer）关系营销（relationship marketing）全面质量营销(total quality marketing)市场营销环境(marketing environment) 微观环境(micro environment)宏观环境(macro environment)市场机会(market opportunity)愿望竞争者(desired competitors)属类竞争者(generic competitors)产品形式竞争者(product competitors)品牌竞争者(brand competitors) 公众(publics)目标市场（target market）市场营销组合（marketing mix）情绪(moods)消费者行为(customer behavior) 文化(culture)人口统计因素(demographics) 社会阶层(social class)亚文化（subculture）参照群体（reference group）角色模型（role stereotype）知觉（perception）认知学习（cognitive learning）动机（motive）个性（personality）情绪（emotion）态度（attitude）自我概念（self-concept）生活方式（life style）组织市场（organizational market）企业市场(business market)非营利组织（non-profit organization）非营利组织市场（non-profit organization market）政府市场（government market）直接再购（straight rebuy）修正再购（modify rebuy）新任务采购（new task）购买中心（buying center）倡议者（initiators）使用者（users）影响者（influencers）决定者（deciders）购买者（buyers）控制者（gatekeepers）营销信息（marketing information）营销信息系统（marketing information system , MIS）~市场调研（marketing research）描述性调研（descriptive research）解释性调研（interpretive research）预测性调研（predictive research）市场需求量（market demand）企业需求量（market demand potential）定性预测（qualitative forecasting）定量预测（quantitative forecasting）企业战略（enterprise strategy）企业使命说明书（mission statement）战略经营单位（strategic business units , SBU）波士顿矩阵（Boston matrix）通用电器公司方法（the General Electric Model , GE）市场吸引力（marketing attractiveness）业务实力（business attractiveness）密集型增长战略（intensive growth strategies）市场渗透（market penetration strategy）市场开发（market development strategy）产品开发（product development strategy）一体化增长战略（integrative growth strategies）前向一体化（forward integration）后向一体化（backward integration）水平一体化（horizontal integration）多角化增长战略（diversification growth strategies）同心多角化（concentric diversification）水平多角化（horizontal diversification）复合多角化（conglomeration diversification）市场营销战略（marketing strategy）市场营销组合（marketing mix）市场营销组织（marketing organization）职能型组织（functional organization）地区型组织（regional organization）产品管理型组织（managerial organization of product）市场管理型组织（managerial organization of market）公司与事业部型组织（organization of corporation and business unit）市场营销管理（marketing management）市场营销计划（marketing planning）市场营销方案（marketing program）市场营销控制（marketing controlling）市场竞争（market competition）完全竞争（market leader）非完全竞争（imprecate competition）垄断竞争（monopolistic competition）市场领导者（market leader）市场挑战者（market challenger）市场追随者（market follower）市场补缺者（market niche）市场细分（market segmentation）目标市场（target market）市场定位（market positioning）无差异性市场战略（undifferentiated marketing tactics）差异性市场战略（differentiated marketing tactics）集中性市场策略（concentrated marketing tactics）产品（product）服务（service）核心产品（core product）形式产品（actual product）期望产品（expected product）延伸产品（augmented product）~潜在产品（potential product）耐用品（durable goods）非耐用品（nondurable goods）产品线（product line）产品项目（product item）产品组合（product mix or product assortment）产品组合的长度（product mix length）产品组合的深度（product mix depth）产品组合的关联度（product mix consistency）产品生命周期（product life cycle）开发期（development stage）引进期（introduction stage）成长期（growth stage）成熟期（maturity stage）衰退期（decline stage）新产品开发（new product development）产品概念（product concept）商业化（commercialization）包装（package）包装策略（packaging strategy）品牌（brand）品牌命名（brand naming）品牌决策（branding decision）统一品牌（blanket family brand）品牌使用者决策（brand-sponsor decision）个别品牌（individual brand）多品牌（multi-brands）统一的个别品牌（company/individual brand）合作品牌（co-branding）品牌资产（brand equity）品牌设计（brand designing）品牌延伸（brand extension）内涵不变式延伸（gradual changing meaning extension））品牌管理（brand management）成本导向定价（cost-driven pricing）需求导向定价（demand-driven pricing）竞争导向定价（competition-driven pricing）折扣定价（discount pricing）地区定价（region pricing）差别定价（discrimination pricing）撇脂定价（skim pricing）渗透定价（penetration pricing）满意定价（neutral pricing）尾数定价（mantissa pricing）整数定价（integer pricing）招来定价（fetch-in pricing）声望定价（prestige pricing）目标收益定价法（target-return pricing）认知价值定价法（perceived-value pricing）价值定价法（value pricing）通行价格定价法（going-rate pricing）分销渠道（distribution channel）中间商（intermediate）分销渠道设计（distribution channel disign）实体分配（physical distribution）渠道冲突（channel conflict）促销（promotion）促销策略（promotion policies）情感诉求（emotional appeals）理性诉求（rational appeals）道德诉求（moral appeals）大众传播媒体（mass media）气氛（atmosphere）事件（events）量力支出法（affordable method）销售额百分比法（percentage-of-sales method）竞争对等法（competitive-parity method）目标任务法（objective-task method）广告（advertising）公共关系（public relations）营业推广（sales promotion）促销组合（promotion mix）推动策略（push strategy）拉引策略（pull strategy）广告目标（mission）告知性广告（information advertising）劝说性广告（persuasive advertising）提示性广告（reminder advertising）整合营销传播（integrated marketing communication）接触管理（contact management）人员推销（personal selling）服务（service）服务核心产品（core product）服务附加产品（supplementary product）整合服务营销（integrated service marketing）服务的无形性（intangibility of service）服务的体验属性（experience attributes）服务的信任度属性（credence attributes）服务的有形展示（physical evidence）关系营销（relationship marketing）体育营销（sports marketing）绿色营销（green marketing）城市营销（city marketing）网络营销（network marketing）会展营销（exhibition marketing）文化营销（cultural marketing。
市场营销专业英文词汇小红书
市场营销专业英文词汇小红书市场营销专业英文词汇是每一个市场营销从业者必备的语言工具，无论是在实际工作中还是在学习过程中，都要灵活运用这些词汇。
下面，我将给大家介绍一些常用的市场营销专业英文词汇及其含义，帮助大家更好地掌握市场营销专业的知识。
1. Market：市场Market是市场营销中最基本的词汇，指的是卖家和买家在某个地点或商业场所进行交易的过程。
在市场营销中，市场是营销的目标对象，所有的营销活动都是为了达成市场目标。
2. Marketing：市场营销Marketing是一个广泛的概念，包括市场调研、产品设计、价格定位、推广和销售等一系列营销活动。
市场营销是一种针对市场需求的完整营销方案，目的是为了提高销售量、提升品牌知名度、增加市场份额。
3. Consumer：消费者Consumer指的是购买和使用产品或服务的个人或公司，是市场营销中非常重要的参与者。
在市场营销中，掌握消费者的需求和购买行为是非常重要的，这也是市场调研的重要内容之一。
4. Target audience：目标受众Target audience指的是企业所要影响或吸引的目标人群，这个人群不一定是所有人，而是根据产品、服务、组织等不同条件来确定的。
设置明确的目标受众，可以更准确地开展营销活动，实现预期的销售效果。
5. Brand：品牌Brand是指产品或组织的商标、商标名称、标识、服务标记、名称、符号等，是产品区别于其他产品的独特标识。
品牌营销是指通过品牌形象和品牌价值来推广产品，提高品牌知名度和市场份额。
6. Promotion：促销Promotion是指促销活动，包括广告、折扣、赠品、抽奖等一系列营销手段。
通过促销活动，可以激发消费者的购买欲望，提高销量并扩大市场份额。
7. Sales：销售Sales指的是产品或服务的销售，是市场营销的最终目标之一。
销售过程中需要注意销售技巧、销售沟通和销售技巧等方面，同时也需要注意客户满意度和售后服务等问题。
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27
decline stage
衰退期
28
demand curve
需求曲线
29
demands
需求
30
department stores
百货商店
31
differentiated marketing
差异性营销
32
direct mail marketing
直接邮寄市场营销
33
direct marketing channel
行为细分
8
benefit segmentation
利益细分
9
brand equity
品牌价值
10
brand extension
品牌延伸
11
business analysis
产品经营分析
12
cash discount
现金折扣
13
chain stores
连锁店
14
combination stores
综合商店
多品牌策略
73
need recognition
确认需要
74
new product development
新产品开发
75
occasion segmentation
时机细分
76
oligopolistic competition
寡头垄断
77
on-line shopping
在线购物
78
personal communication channels
功能折扣
41
growth stage
成长期
42
indirect marketing channel
非直接营销渠道
43
industry
行业
44
information search
信息搜索
45
informative advertising
告知性广告
46
intensive distribution
密集性分销
直接营销渠道
34
distribution channel
分销渠道
35
diversification
多角化
36
economic environment
经济环境
37
exclusive distribution
专卖性分销
38
fixed costs
固定成本
39
forecasting
预测
40
functional discount
54
market information system
市场信息系统
55
market leader
市场领导者
56
market nicher
市场填补者
57
market positioning
市场定位
58
market potential
市场潜力
59
market segment
子市场
60
market segmentation
21
culture environment
文化环境
22
customer delivered value
顾客让渡价值
23
customer satisfaction
顾客满意度
24
customer value
顾客价值
25
customer value analysis
顾客价值分析
26
customer-centered company
85
product design
产品设计
86
product life cycle
产品生命周期
87
product line pricing
产品系列定价
88
product position
产品市场定位
89
product quality
产品质量
90
production concept
生产观念
91
promotion mix
促销组合
92
psychological segmentation
心理细分
93
purchase decision
购买决定
94
pure competition
完全竞争
95
pure monopoly
垄断
96
quantity discount
数量折扣
97
relationship marketing
关系市场营销
《市场营销学》英文专业词汇
序号
英文
中文
1
actual product
有形产品
2
advertising
广告
3
advertising objective
广告目标
4
agent
代理商
5
alternative evaluation
评估选择
6
augmented product
辅助产品
7
behavioral segmentation
市场营销研究
67
market-penetration pricing
渗透式定价法
68
market-skimming pricing
撇脂式定价法
69
mature stage
成熟期
70
microenvironment
微观环境
71
monopolistic competition
垄断竞争
72
multibranding
15
comparison advertising
比较性广告
16
competitive advantage
竞争优势
17
concentrated marketing
集中式营销
18
consumer buying behavior
消费者购买行为
19
consumer market
消费者市场
20
culture
文化
47
intermarket segmentation
多市场细分
48
introductio
产品延伸
50
Macro environment
宏观环境
51
market
市场
52
market challenger
市场挑战者
53
market follower
市场跟随者
人员沟通渠道
79
persuasive advertising
劝说性广告
80
political environment
政治环境
81
postpurchase behavior
购后行为
82
price elasticity
价格弹性
83
primary demand
基本需求
84
product concept
产品观念
市场细分
61
market targeting
目标市场选择
62
market-centered company
市场为中心的公司
63
marketing concept
市场营销观念
64
marketing intermediaries
营销中介
65
marketing mix
营销组合
66
marketing research
98
retailers
零售商
99
sales promotion
营业推广
100
target market
目标市场