实用商务英语写作课件-Unit 4
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实用商务英语写作课件-Unit 4(1)
Informal agenda
A formal agenda may include:
1.call to order 2.reports 3.discussion 4.decision 5.adjournment
Layout
(1) Heading (2) Body
Heading
The heading includes:
Categorization
1. Formal agenda 2. Informal agenda
Formal agenda
A formal agenda may include:
1. call to order 2. approval of the agenda 3. approval of the minutes of the last meeting 4. reports 5. old or unfinished business 6. new business 7. announcement 8. adjournment
常务委员会
6. sponsoring organization
主办单位
Exercises
III. Translate the following sentences.
1. If you have any other problem, please do not hesitate to contact our staff. We will try our best to solve it.
（赞助机构）可获得本次参会者的名单。
Case Study
Translate the following agenda
会议日程 中国2010年上海世博会第一次参展方会议 会议地点：东锦江索菲特大酒店2F锦祥礼堂
商务英语课程课件Unit 4 Business
Emotional intelligence
Manage your own emotions and identify the other party's emotional state during negotiation
03 Business Practice Cases
Case analysis of successful enterprises
Multinational Corporation Operations
To supervise or influence an audience's opinion or behavior
Business presentation skills
• To communicate a company's values, goals, and vision
Business presentation skills
Make offers and counteroffers to reach a consensus
Close the deal by agreeing on terms and conditions
Business negotiation skills
Key Skills
Listening: Listen actively to understand the other party's position and needs
• SWOT Analysis: A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats affecting a business or organization
Manage your own emotions and identify the other party's emotional state during negotiation
03 Business Practice Cases
Case analysis of successful enterprises
Multinational Corporation Operations
To supervise or influence an audience's opinion or behavior
Business presentation skills
• To communicate a company's values, goals, and vision
Business presentation skills
Make offers and counteroffers to reach a consensus
Close the deal by agreeing on terms and conditions
Business negotiation skills
Key Skills
Listening: Listen actively to understand the other party's position and needs
• SWOT Analysis: A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats affecting a business or organization
商务英语课件Unit4-CompanyPresenta
Focus on promoting the company's products or services, generating leads, and closing sales
Overviews the day to day running of the company, including production, logistics, and quality control
its journey in the industry
02
Location
Headquarters in [City], the company has since expanded to
multiple locations around the world
03
Founder
[Founder's Name], a visual leader with a passage for innovation
要点二
Cultural Heritage
The rich cultural heritage of the company includes conditions like [specific conditions or practices] that foster a sense of being and community among employees
and excellence, lay the foundation for the company's success
Review of Development History and Major Events
Early Years
Focusing on [initial products/services], the company established a solid report for quality and reliability
商务英语4PPT课件
.
Letter of Credit
❖ Revocable/ Irrevocable ❖ Documentary/ Clean ❖ Confirmed/ Unconfirmed ❖ Sight/ Usance, or Time ❖ Transferable/ Non-transferable ❖ Revolving ❖ Reciprocal ❖ Back to Back ❖ Anticipatory (→Red Clause L/ C) ❖ Standby
Unit 4 Terms of Payment
.
Learning Objective
❖ To make clear terms of payment; ❖ To know the difference between the
three basic terms of payment.
.
Background Information
❖ 3) RMB￥898 in total. ❖ 4) The results of the investigation of the
financial standing of the Malaysian Trading Company.
.
感谢亲观看此幻灯片，此课件部分内容来源于网络， 如有侵权请及时联系我们删除，谢谢配合！
D/ P
D/ A
D/P at Sight
D/P after Sight (D/P. T/R)
.
L arrangement with a bank by which the bank will accept and pay bills of exchange for the customer.
.
Letter of Credit
❖ Revocable/ Irrevocable ❖ Documentary/ Clean ❖ Confirmed/ Unconfirmed ❖ Sight/ Usance, or Time ❖ Transferable/ Non-transferable ❖ Revolving ❖ Reciprocal ❖ Back to Back ❖ Anticipatory (→Red Clause L/ C) ❖ Standby
Unit 4 Terms of Payment
.
Learning Objective
❖ To make clear terms of payment; ❖ To know the difference between the
three basic terms of payment.
.
Background Information
❖ 3) RMB￥898 in total. ❖ 4) The results of the investigation of the
financial standing of the Malaysian Trading Company.
.
感谢亲观看此幻灯片，此课件部分内容来源于网络， 如有侵权请及时联系我们删除，谢谢配合！
D/ P
D/ A
D/P at Sight
D/P after Sight (D/P. T/R)
.
L arrangement with a bank by which the bank will accept and pay bills of exchange for the customer.
.
商务英语课件Unit4-CompanyPresenta
2 考虑时间限制
合理安排时间，确保能够在规定时间内呈现完整的演示内容。
3 创建明确的结构和信息
确保演示内容有逻辑性和清晰性，使观众容易理解和接受。
III. Format and Components
Introduction
开始演示的开场白， 吸引观众注意力。
Competitor analysis
分析竞争对手的优势 和弱点，制定应对策 略。
2 Visual aids and technology
使用视觉辅助工具和技术，增强演示的吸引力和效果。
3 Audience engagement
与观众互动，使演示更加生动有趣。
V. Q&A and Feedback
1 Strategies for handling Q&A
有效回答观众的问题，展示专业知识和应变 能力。
商务英语课件Unit4Company Presentation
介绍商业演示的重要性和目标。
I. Introduction
商业演示非常重要，能够为公司带来许多机会和利益。本章节将介绍商业演 示的目标以及如何实现这些目标。
II. Preparation
1 研究观众并调整演示内容
了解观众的背景和需求，根据其特点进行演示内容的调整。
2 Collection of feedback and
evaluation
收集观众的反馈和评价，以改进演示技巧和 内容。
VI. Dos and Don'ts
Tips for effective company presentations
提供成功演示的实用建议，帮助提升演示质量。
Common mistakes to avoid
合理安排时间，确保能够在规定时间内呈现完整的演示内容。
3 创建明确的结构和信息
确保演示内容有逻辑性和清晰性，使观众容易理解和接受。
III. Format and Components
Introduction
开始演示的开场白， 吸引观众注意力。
Competitor analysis
分析竞争对手的优势 和弱点，制定应对策 略。
2 Visual aids and technology
使用视觉辅助工具和技术，增强演示的吸引力和效果。
3 Audience engagement
与观众互动，使演示更加生动有趣。
V. Q&A and Feedback
1 Strategies for handling Q&A
有效回答观众的问题，展示专业知识和应变 能力。
商务英语课件Unit4Company Presentation
介绍商业演示的重要性和目标。
I. Introduction
商业演示非常重要，能够为公司带来许多机会和利益。本章节将介绍商业演 示的目标以及如何实现这些目标。
II. Preparation
1 研究观众并调整演示内容
了解观众的背景和需求，根据其特点进行演示内容的调整。
2 Collection of feedback and
evaluation
收集观众的反馈和评价，以改进演示技巧和 内容。
VI. Dos and Don'ts
Tips for effective company presentations
提供成功演示的实用建议，帮助提升演示质量。
Common mistakes to avoid
商务英语课程ppt课件Unit4BusinessTravel
.Arrive at the airport at least one hour before departure -some airlines require two hour pre-check in. It is best to check with your carrier or booking agent.
the other key ) . Just in case your luggage is misplaced or lost, I advise you to include
basic toiletries ( make- up, tooth paste & brush etc . ) , bathing suit,
learn!
Predetermine which seminars you would like to attend. Check their schedules and be there on time.
Business cards, brochures and samples of your products and services are all very important. Make sure you have enough of your marketing tools with you or ship materials well in advance of event. Just to make sure all has safely arrived, I suggest that you confirm the delivery of your products before you leave home.
Before a business travel, necessary precautions should be taken to minimize potential problems. Usually a travel agency is needed for booking /reserving flights and accommodations according to the itinerary. The traveler is supposed not only to deal with all kinds of unexpected situations during the travel, but also to meet business associates, to organize some conferences, and to do business in other cultures, so as to make the visit successful.
the other key ) . Just in case your luggage is misplaced or lost, I advise you to include
basic toiletries ( make- up, tooth paste & brush etc . ) , bathing suit,
learn!
Predetermine which seminars you would like to attend. Check their schedules and be there on time.
Business cards, brochures and samples of your products and services are all very important. Make sure you have enough of your marketing tools with you or ship materials well in advance of event. Just to make sure all has safely arrived, I suggest that you confirm the delivery of your products before you leave home.
Before a business travel, necessary precautions should be taken to minimize potential problems. Usually a travel agency is needed for booking /reserving flights and accommodations according to the itinerary. The traveler is supposed not only to deal with all kinds of unexpected situations during the travel, but also to meet business associates, to organize some conferences, and to do business in other cultures, so as to make the visit successful.
《实用商务英语》Unit4
• Ⅰ. Fill in the blanks without referring to the original text. Then check your answers against the text. • Ⅱ. Tell whether the following statements are true (T) or false (F) according to the text.
• Ⅰ. Remember the words, phrases and sentences related to business dinner. • Ⅱ. Imitate and memorize the following dialogues. • Ⅲ. Discuss the following questions with your partner.
1. What is the normal practice for making invitations in Chinese culture? (e.g. who pays and who decides where to go?) 2. Do you know some differences between Chinese culture and western culture? If you do, share them with your partner.
实用商务英语
Unit Four
• • • • • •
Section A Listening and Speaking ★ Business Dinner Section B Reading ★Business Advertising Section C Business Writing ★ Invitation Letters and Cards
商务英语写作 chapter 4
oofrdcoelra?. HIno3w5 mloinnugtews.ill
the pizza be delivered?
外语教学与研究出版社
Listening exercise
Listen and fill in the form on your own
After the second listening, please discuss the answer with your group members and submit ONE paper to the teacher
外语教学与研究出版社
Writing steps of an Order letter
1. Open with referring to some previous contacts such as catalogs, phone calls or trade fairs.
2. Describe the order 3. Mention payment and delivery 4. Express courtesy
外语教学与研究出版社
外语教学与研究出版社
外语教学与研究出版社
Exercise
外语教学与研究出版社
HYaess.this customer ordered before?
What is his nLaurmgebsepri?cy Wbehefaptidzzida ahned
a 2-liter bottle
To learn ways of submitting an order. To learn useful terms and expressions for orders. To practice writing letters for orders.
the pizza be delivered?
外语教学与研究出版社
Listening exercise
Listen and fill in the form on your own
After the second listening, please discuss the answer with your group members and submit ONE paper to the teacher
外语教学与研究出版社
Writing steps of an Order letter
1. Open with referring to some previous contacts such as catalogs, phone calls or trade fairs.
2. Describe the order 3. Mention payment and delivery 4. Express courtesy
外语教学与研究出版社
外语教学与研究出版社
外语教学与研究出版社
Exercise
外语教学与研究出版社
HYaess.this customer ordered before?
What is his nLaurmgebsepri?cy Wbehefaptidzzida ahned
a 2-liter bottle
To learn ways of submitting an order. To learn useful terms and expressions for orders. To practice writing letters for orders.
商务英语应用文写作教学课件Module Four
Now, write the report on the following findings.
05 Training & Practice
Message of Writing Task:
1."Recent years, our company has lost its advantages over its competitors. So we need to do something." (105 staff) 2. "We are not satisfied with the old pattern of production." (54 staff) 3. "The future is unknown, we'd better be conscious..." (29 staff) 4. "Does that mean we will take great risks on finance?..." (31 staff)
Product descriptions and instructions may be printed on the package of the product or printed to a pamphlet.
02 Guidelines for Writing
In order to save the reader’s time and energy, the manuals are usually written based on the following rules:
分析… 从…得出关于…的结论 信息获得于… 建议… 报告关于（解释） 报告目的是调查（研究）…
调查结果显示…
05 Training & Practice
Message of Writing Task:
1."Recent years, our company has lost its advantages over its competitors. So we need to do something." (105 staff) 2. "We are not satisfied with the old pattern of production." (54 staff) 3. "The future is unknown, we'd better be conscious..." (29 staff) 4. "Does that mean we will take great risks on finance?..." (31 staff)
Product descriptions and instructions may be printed on the package of the product or printed to a pamphlet.
02 Guidelines for Writing
In order to save the reader’s time and energy, the manuals are usually written based on the following rules:
分析… 从…得出关于…的结论 信息获得于… 建议… 报告关于（解释） 报告目的是调查（研究）…
调查结果显示…
商务英语 Unit 4 AdvertisingPPT课件
“Advertising is the greatest art form of the 20th century.”
Advertising is the art of convincing people to spend money for something they don't need.
Quotations
Video
Perrier is a brand of bottled mineral water made from a spring in Vergèze, France. Perrier is naturally carbonated. Both the water and natural carbonic gas are captured independently and the carbonic gas is added in the bottling phase. Perrier claims that the level of carbonation in every bottle of Perrier is the same as the water of the Vergèze spring.
Assessment on the advertisement
• unique & distinct & creative & bold • shocking & impressive • powerful & effective • inspiring & instructive & meaningful • frightening (not suitable for children) • too exaggerated
商务英语写作4会议日程
Meeting Agenda
3 Situational Task
❖ Meeting Agenda ❖ Date of meeting: March 4th, 2014 ❖ Time of meeting: 9:30 a.m. ❖ Venue: ADMC Room CR 04 ❖ Meeting participants: ❖ Participants: All staff in the English Department ❖ Chair/Lead: Nasser Al Rawahi ❖ Minutes taker: Abdullah Al Afifi
❖ 1. The purpose of the meeting should be very clear. Keep the focus of the meeting as narrow as possible; define the topics to be discussed and don’t allow additional issues to interfere.
Unit 4 : Meeting Agenda
Learning Objectives
In this unit, you are expected to:
Have a clear picture of the concept, function, structure, types and Writing styles of a meeting agenda; Develop proficiency in using the related expressions and functional sentences;
Meeting Agenda
2 Group Discussion
3 Situational Task
❖ Meeting Agenda ❖ Date of meeting: March 4th, 2014 ❖ Time of meeting: 9:30 a.m. ❖ Venue: ADMC Room CR 04 ❖ Meeting participants: ❖ Participants: All staff in the English Department ❖ Chair/Lead: Nasser Al Rawahi ❖ Minutes taker: Abdullah Al Afifi
❖ 1. The purpose of the meeting should be very clear. Keep the focus of the meeting as narrow as possible; define the topics to be discussed and don’t allow additional issues to interfere.
Unit 4 : Meeting Agenda
Learning Objectives
In this unit, you are expected to:
Have a clear picture of the concept, function, structure, types and Writing styles of a meeting agenda; Develop proficiency in using the related expressions and functional sentences;
Meeting Agenda
2 Group Discussion
《实用商务英语》Unit4
Mutton [‘mʌt(ə)n] 羊肉 Hindu （不吃beef） Can you think of other taboos that embraced in the religion?
Braise 炖 sparerib 排骨 Clay 黏土 pot 锅 sauteed 嫩煎
Chinese food
Do you know how many cuisines(菜系) in china? There are eight main regional cuisines, Eight Great Cuisines (八大菜系): Anhui, Guangdong, Fujian, Hunan, Jiangsu, Shandong, Sichuan, Zhejiang. Except the Eight Great Cuisines , Beijing Cuisine and Shanghai Cuisine are also famouse from China and abroad.
XO酱是黄炳华（江苏吴江人）先生发明的一种调 味料，采用数种较名贵的材料研制而成。XO酱首 先出现于1980年代香港一些高级酒家。
Mutual ['mjutʃuəl] Date 枣椰 Toast 干杯，吐司 if you want to invite foreign guest to have dinner, what you should do firstly? to know about Chinese food
Vocabulary different ways to cook
（用水）煮的 烤的（如肉类） 红烧的 煎的 油炸的 爆炒的，用旺火煸的 炖的 蒸的
商务英语Unit 4PPT课件
a. to provide information b. to supply conclusions &
recommendations if requested
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4.2 Using notes to write a report
❖ Tips for Creating Good Business Reports 1. Try to make your report attractive, clear,
Business letter writing
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.பைடு நூலகம்
7
4.2 Using notes to write a report
Objectives: 1. Practise transforming notes into a
connected text. 2. Learn to link up ideas and add
Summaries, notes, reports 4
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1
Objectives
1. Learn how to take notes in business contexts
2. Learn how to summarize a conversation
3. Learn how to plan and write reports 4. Practise note-writing, summary-
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6
4.1 Summarizing a conversation
Part C ❖ Practise drafting a summary of your
recommendations if requested
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10
4.2 Using notes to write a report
❖ Tips for Creating Good Business Reports 1. Try to make your report attractive, clear,
Business letter writing
21.05.2020
.பைடு நூலகம்
7
4.2 Using notes to write a report
Objectives: 1. Practise transforming notes into a
connected text. 2. Learn to link up ideas and add
Summaries, notes, reports 4
21.05.2020
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1
Objectives
1. Learn how to take notes in business contexts
2. Learn how to summarize a conversation
3. Learn how to plan and write reports 4. Practise note-writing, summary-
21.05.2020
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6
4.1 Summarizing a conversation
Part C ❖ Practise drafting a summary of your
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3. Report endorsement and guarantee conditions
Shi Jingyu
4. Set forth meeting rules for the Company’s board of directors. Wang Hanlin
10:30 Old or unfinished business
9:00 Call to order
Chen Ping
9:00 Chairman’s welcome remarks
Chen Ping
9:10 Approval of the agenda
Chen Ping
9:20 Approval of the minutes of the last meeting
如果有任何问题，请随时找会务组工作人员，我们将尽力为您解决。
2. If there is anything I can do for you, please just call me at…
如果有什么我能为您效劳的，请致电……找我。
3. Remittal of the list of the attendees.
A business meeting agenda is a __p_l_a_n_ for a business meeting. It _i_n_c_lu_d_e_s__ elements such as the time, place, and __ti_tl_e_ of the meeting, people who _a_t_te_n_d_ the meeting, and the order of the _e_v_e_n_ts_ to occur in the meeting.
Introduction
As the order of the day , meeting agenda contains
1. time, place, title of the meeting 2. a list of topics to be discussed in the meeting, 3. people responsible for the topic 4. the approximated amount of time for each topic.
David David John John Larry John
Exercises
I. Blank filling: fill in the gaps with the following words to obtain the definitiona. events attend title business plan includes
Unit 4 Intra-corporate Documents (II)
Tasks
Meeting Agenda Meeting Minutes
Tasks of Meeting Agenda
1. Introduction 2. Categorization 3. Layout 4. Samples 5. Exercises 6. Case study
Zhong Yan’qun, Deputy Director of the executive committeeof Expo 2010（30m). 10：50 Report on overall/general plan of Expo park by Huang Jian’zhi, Deputy Director(60m) 12：00 Work lunch(buffet) Location: Shanghai Spring restaurant, BIF, Sofitel Jin Jiang Oriental Hotel
Informal agenda
A formal agenda may include:
1.call to order 2.reports 3.discussion 4.decision 5.adjournment
Layout
(1) Heading (2) Body
Heading
The heading includes:
（赞助机构）可获得本次参会者的名单。
Case Study
Translate the following agenda
会议日程 中国2010年上海世博会第一次参展方会议 会议地点：东锦江索菲特大酒店2F锦祥礼堂
2006年11月15日（星期三） 第1天上午 09：00 到达会场，登记、领取会议资料 09：25 世博会协调局周汉民副局长主持会议 09：30 杨雄市长致开幕辞（10分钟） 09：40 观看世博会形象片（5分钟） 09：45 国展局秘书长Mr.Locertales 致辞（10分钟） 09：55 华君铎总代表致辞（10分钟） 10：05 茶歇（15分钟）（2F门口） 10：20 钟燕群副主任作世博会组织架构和筹备工作情况报告（30分钟） 10：50 黄健之副局长作世博园区总体规划报告（60分钟） 12：00 工作午餐（自助）
Chen Ping
9:30 Reporting items
Chen Ping
1. 2012 business report
Zhao Ning
2. Supervisor review of 2012 financial statements.
Wang Jie
Sample – A formal agenda
Expositions)(10m). 09：55 Speech by Hua Jun’duo, commissioner general of the Chinese government(10m) 10：05 Tea break(15m)(2f Entrance). 10：20 Report on the organizational structure and preparatory progress of Expo 2010 by
Tasks of Meeting Minutes
1. Introduction 2. Categorization 3. Layout 4. Principles 5. Samples 6. Exercises
Introduction
Minutes are the summarized official records of proceedings at meetings. They accurately and concisely summarize what has been said and what has been decided at the meetings.
地点：东锦江索菲特大酒店B1F春申苑
Answer for Reference
Agenda
The First Participants Meeting of Expo(exposition),2010,Shanghai,China Location: Sofitel Jin Jiang Oriental Hotel Wednesday, Nov.15, 2006
3. Submission and vote on proposed revisions to the Company’s Articles of Incorporation.
4. Submission and vote on proposed revisions to the Company’s Procedures
Coordinated Bureau 09：30 Opening speech/keynote by Yang Xiong, Mayor of Shanghai(10m) 09：40 Watching Expo image video/film(5m) 09：45 Speech by Mr.Locertales, Sectary General of BIE(Bureau of International
常务委员会
6. sponsoring organization
主办单位
Exercises
III. Translate the following sentences.
1. If you have any other problem, please do not hesitate to contact our staff. We will try our best to solve it.
Day One Morning 09：00 Arrival, registration, picking up meeting kits. 09：25 Meeting chaired by Zhou Han’ming, Vice/Deputy Director of Expo 2010 Business
Sample – A formal agenda
Agenda
Meeting of the Board of Directors of Far East Textiles Enterprise Ltd.
Time: Friday, April 27, 2013, 9:00 a.m.
Place: Auditorium of Far East Textiles Enterprise Ltd.
Categorization
1. Formal agenda 2. Informal agenda
Formal agenda
A formal agenda may include:
1. call to order 2. approval of the agenda 3. approval of the minutes of the last meeting 4. reports 5. old or unfinished business 6. new business 7. announcement 8. adjournment