电商英语试题A卷
跨境电商英语A卷
浙江农业商贸职业学院2021/2021学年第二学期2021级?跨境电商英语?期末试卷出卷人：王群考试时间：90分钟考试形式：开卷共8页__________系_____级专业班姓名学号____________第I卷第I卷(1-4页)包括写作与阅读两局部，答题时间为45分钟。
卷I和答题纸在开考时分发。
Part I Writing (10’*2=20’)Directions: For this part, you are allowed 20 minutes to write two short passages. You should include in your passages all the given information. You should write atleast 60words but not more than100 words for each passage. Write yourpassages on Answer Sheet.Section AWrite an-email to Li Hua, a friend of yours, answering his questions about how to write the description of a product. The necessary information below should be included.1. 一个优秀的产品描述有助于买家了解产品并形成下单意向。
2. 由于买家都为境外客户，需要使用英文填写一切产品信息。
3. 必须将买家比拟关注的产品的特色、功能、效劳、包装及运输信息等展示出来。
4. 还应当包括产品的包装及配件信息、付款方式、物流方式、售后效劳及承诺。
Section BWrite an email to one of your customer, reminding her of a quick payment. The necessary information below should be included.1. 你所挑选的商品是本店最畅销的。
电子商务专业英语A试卷Word版
2007~2008年度第二学期《电子商务专业英语》期末考试试题（ A 卷）专业 姓名 学号一 选择题（每题2分，共40分）1. The ( ) is the core of Internet business.A. InternetB. WebC. ARPAD. ARPANET 2. The ( ) evolved into the Internet.A. InternetB. webC. ARPANETD. www 3. ( ) is the meaning of EDI in E-commerce. A. Economic Development Institute B. Electron Diffraction Instrument C. Engineering Demonstrated Inspection D. Electronic Data Interchange4. ( ) are the three components of markets according to the Text. A. sellers, buyers and goods B. agents, products and processes C. businesses, consumers and Internet D. businesses, products and consumers5. ( ) sites do give visitors the chance to find almost everything they are looking for in one place.A. Portal sitesB. Auction sitesC. Storefront sitesD. Online shopping mall┊┊┊┊┊┊┊┊┊┊装┊┊┊┊┊┊┊┊┊┊┊┊┊┊订┊┊┊┊┊┊┊┊┊┊┊┊线┊┊┊┊┊┊┊┊┊┊┊┊┊┊┊┊6. Internet users can assume the role of either seller or bidder through ( ).A. Portal sitesB. Auction sitesC. Shopping mallsD. Bartering sites7. ( ) is e-commerce that uses security procedures and techniques, including cryptography and digital signatures, commensurate with anticipated risks.A. Secure managementB. Secure transactionsC. Secure e-commerceD. E-commerce8. Although ( ) are a popular form of payment for online purchases, many people resist the appeal and simplicity of ( ) transactions due to security concerns.A. digital cashB. e-WalletsC. micropaymentsD. credit cards9. ( ) ,cards with computer chips embedded on their faces, are able to hold more information than ordinary credit cards with magnetic strips.A. Peer-to-peer paymentB. E-BillingC. Smart cardsD. Credit cards10. ( ) is one example of digital currency. It is stored electronically and can be used to make online electronic payments. A. Digital cash B. E-WalletsC. Smart cardsD. E-Billing11. ( ) consists of data generated by site visits, including each visitor’s IP address, time of visit, frequency of visits and other information.A. Data miningB. Log fileC. eCRMD. Personalization12. ( ) is the application of CRM to an e-business’strategy and includes the personalization and customization of customers’experiences and interactions with a Web site, call center or any other method of customer contact with the e-business.A. Data miningB. Log fileC. PersonalizationD. eCRM13. B2C is differentiated B2B mainly in ( ).A. deconstructed value chainB. supply chain managementC. convenienceD. customer14. ( ), or disintermediation, occurs when a manufacturer or service provider bypasses a reseller or salesperson and starts selling directly to the customer.A. NegotiationB. CustomersC. Channel conflictD. Integration15. The relation between the SCO and SCM is ( ).A. SCM is the implementation of a SCOB. SCO is the implementation of a SCMC. SCM is part of the SCOD. SCO is part of the SCM16. E-logistics really means ( ).A. Logistics services for e-commerceB. Logistics services for electronic engineeringC. Logistics in Electronic IndustryD. Logistics for electronic engineering17. The SCO means ( ).A. Supply Chain OptimizationB. Supply Chain OrientationC. Supply Chain OrganizationD. Supply Chain Office18. The SCM means ( ).A. Supply Chain ManagerB. Supply Chain ManagementC. Supply Control ManagementD. Supply Control Manager19. ( ) refers to the relationship between two or more companies.A. B2CB. C2CC. B2BD. C2B20. ( ) refers to the relationship between the original equipment manufacturers (OEMs), secondary manufacturers, distributors, shipping companies, retailers and consumers.A. A B2B marketplaceB. A B2B exchangeC. A B2B integratorD. A company’s supply chain 二连线题。
电子商务专业英语试卷
电子商务专业英语试卷一、选择题（每题2分，共20分）1、在电子商务中，下列哪个术语最常用来表示“可信赖的，安全的在线交易过程”？A.电子合同B.电子支付C.电子商务安全D.以上都是2、以下哪个选项不是电子商务的优点？A.降低交易成本B.扩大市场范围C.减少库存管理费用D.不可控的商业环境3、下列哪个协议是用于安全套接字层（SSL）连接的？A. HTTPB. FTPC. SSLD. TLS4、在电子商务中，下列哪个角色负责处理和验证用户的身份？A.用户B.电子商务网站C.认证机构D.银行5、下列哪个国家最先提出并实施了电子签名法？A.中国B.美国C.韩国D.欧盟二、填空题（每空3分，共30分）1、______是指在互联网上使用______技术来传送商业文档，如销售订单、发票、采购订单等。
2、______是用于在互联网上______的全球标准。
它是由______和______之间的一系列协议组成的。
3、______是指一种用于______的协议。
它提供了在互联网上建立安全连接的标准方法，并且可以保证数据的______和______。
4、______是指用户在______上进行的交易活动，包括______、______、______等步骤。
电子商务专业技能测试试卷一、选择题（每题1分，共20分）1、在电子商务中，下列哪个术语与“电子”无关？A.电子订单B.电子支付C.电子签名D.电子营销2、下列哪个选项最能代表电子商务的核心优势？A.提高效率B.降低成本C.提升客户体验D.扩大市场份额3、在电子商务中，下列哪个环节是交易中最关键的？A.交易前准备B.交易过程管理C.交易后服务D.交易安全保障4、下列哪个技术应用于电子商务中，可以实现数据的安全传输？A. SSL协议B. SET协议C. DSS协议D. PGP协议5、在电子商务中，下列哪个平台类型更适合个人卖家？A. B2B平台B. B2C平台C. C2C平台D. O2O平台二、简答题（每题5分，共30分）6、请简述电子商务中的“三流”是什么，并说明它们之间的关系。
电子商务英语试题及答案
电子商务英语试题及答案一、选择题（每题2分，共20分）1. What does "B2B" stand for in the context of e-commerce?A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. Business to Government答案：A2. Which of the following is NOT an advantage of online shopping?A. ConvenienceB. Cost-effectivenessC. Limited product selectionD. Time-saving答案：C3. The term "e-wallet" refers to:A. An electronic device used for making paymentsB. A physical wallet for carrying cashC. A software application for managing digital currenciesD. A secure online account for storing payment information答案：D4. What is the primary function of a shopping cart on an e-commerce website?A. To store products for future purchaseB. To display advertisementsC. To allow customers to add and remove items before checkoutD. To provide customer support答案：C5. Which of the following is a type of digital marketing strategy?A. Direct mailB. Social media marketingC. Print advertisingD. Radio commercials答案：B6. What does "SEO" stand for?A. Social Engine OptimizationB. Search Engine OptimizationC. Secure Electronic OrderingD. Systematic Electronic Organization答案：B7. In e-commerce, what is the purpose of a "cookie"?A. To store user preferences and track browsing behaviorB. To enhance the website's securityC. To provide customer service through chatbotsD. To encrypt sensitive data答案：A8. Which of the following is a common e-commerce payment gateway?A. PayPalB. FedExC. UPSD. DHL答案：A9. What is the acronym "API" used for in the context of e-commerce?A. Application Programming InterfaceB. Advanced Payment InterfaceC. Automated Product IntegrationD. Advanced Product Application答案：A10. What is the meaning of "EDI" in e-commerce?A. Electronic Data InterchangeB. Electronic Document InterfaceC. Electronic Device InterfaceD. Electronic Display Interface答案：A二、填空题（每空2分，共20分）11. The process of transferring funds from a buyer's bankaccount to a seller's bank account is known as ___________.答案：funds transfer12. A(n) ___________ is a document that provides proof of a transaction between a buyer and a seller.答案：invoice13. The term ___________ refers to the practice of collecting and analyzing data to understand and predict user behavior.答案：analytics14. When a customer places an order online, the process is often referred to as ___________.答案：checkout15. In e-commerce, ___________ is the process of verifying the identity of a user or system.答案：authentication16. ___________ is a method of payment that involves transferring money from a buyer's bank account directly to the seller's bank account.答案：Direct Debit17. The acronym "SSL" stands for ___________.答案：Secure Sockets Layer18. A(n) ___________ is a type of software that helps businesses manage their customer relationships.答案：CRM (Customer Relationship Management)19. ___________ is a type of e-commerce fraud where a customer provides false information to obtain goods or services.答案：chargeback20. The process of returning a product to a seller is known as ___________.答案：returns processing三、简答题（每题10分，共20分）21. What are the key components of an effective e-commerce website?答案：An effective e-commerce website typically includes user-friendly navigation, a clear and concise layout, secure payment options, a responsive design for mobile devices, product descriptions and images, customer reviews, and a reliable customer service system.22. Describe the role of customer service in e-commerce.答案：Customer service plays a crucial role in e-commerce by addressing customer inquiries, resolving issues, and providing support throughout the purchasing process. It helps build trust, improve customer satisfaction, and can influence repeat business and customer loyalty.四、论述题（每题15分，共30分）23. Discuss the importance of security in e-commerce and the measures that can be taken to protect customer data.答案：Security is paramount in e-commerce as it safeguards sensitive customer information and financial data. Measures to protect customer data include using encryptionfor data transmission, implementing secure payment gateways, employing firewalls and intrusion。
跨境电商英语试题及答案
跨境电商英语试题及答案一、选择题（每题2分，共20分）1. What does "B2B" stand for in e-commerce?A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. Business to Government2. Which of the following is not a common payment method in cross-border e-commerce?A. Credit cardB. PayPalC. Bank transferD. Cash on delivery3. What is the abbreviation for "Free On Board"?A. FOBB. MOQC. ROID. SKU4. In cross-border e-commerce, what does "DHL" refer to?A. Digital Home LivingB. Direct Home LogisticsC. Door to Home LogisticsD. None of the above5. Which of the following is a key factor for success incross-border e-commerce?A. Product qualityB. Customer serviceC. Competitive pricingD. All of the above6. What is the role of a "dropshipper" in e-commerce?A. A manufacturer of productsB. A retailer that stocks productsC. A retailer that doesn't stock products but fulfills orders directly from the manufacturerD. A distributor of products7. What does "SEO" stand for in digital marketing?A. Search Engine OptimizationB. Social Engine OptimizationC. Systemic Electronic OrderingD. Secure Electronic Ordering8. Which of the following is not a social media platform?A. FacebookB. TwitterC. WeChatD. Yahoo9. What is the purpose of using "A/B testing" in e-commerce?A. To test different product designsB. To compare two versions of a webpage to see which performs betterC. To test the efficiency of different payment methodsD. To compare different customer service strategies10. What is the meaning of "CTR" in online advertising?A. Click-Through RateB. Cost To ReachC. Conversion Through RateD. Customer Transaction Ratio二、填空题（每空2分，共20分）11. The term "e-commerce" refers to buying and selling goods or services over the _______.12. In cross-border e-commerce, the process of returning goods is known as _______.13. The term "EDI" stands for _______ Data Interchange.14. A(n) _______ is a person who purchases goods or services from a seller.15. The acronym "API" refers to Application Programming_______.16. When a product is shipped internationally, it is subject to _______ duties and taxes.17. The _______ is a document that accompanies a shipment and lists the contents and their value.18. A(n) _______ is a method of payment where the buyer's bank guarantees payment to the seller.19. "EAN" stands for European _______ Number.20. The process of adapting a product or service to aspecific market is known as _______.三、简答题（每题10分，共20分）21. What are the main challenges faced by businesses incross-border e-commerce?22. Explain the importance of cultural adaptation in cross-border e-commerce marketing strategies.四、论述题（每题15分，共30分）23. Discuss the role of logistics in the success of cross-border e-commerce.24. Analyze the impact of technological advancements on the cross-border e-commerce industry.五、案例分析题（10分）25. A small business owner is considering expanding into cross-border e-commerce. What advice would you give them regarding market research, legal compliance, and supply chain management?答案：一、选择题1. A2. D3. A4. D5. D6. C7. A8. D9. B 10. A二、填空题11. internet 12. reverse logistics 13. Electronic 14. consumer 15. Interface 16. customs 17. invoice 18. letter of credit 19. Article 20. localization三、简答题21. 主要挑战包括语言和文化差异、复杂的法律法规、支付和物流问题、货币汇率波动以及知识产权保护等。
2023年自考专业(电子商务)《电子商务英语》考试历年真题摘选附带答案版
2023年自考专业(电子商务)《电子商务英语》考试历年真题摘选附带答案第1卷一.全考点综合测验(共20题)1.【单选题】Don ’t swim in the river. It ’s too（）A.interestingB.easyC.difficultD.dangerous2.【单选题】All citizens in this nation are__________ to the law.A.subjectB.objectC.exposedD.dependent3.【问答题】这件工作我不满意。
(satisfy)4.【问答题】“Quality Customer Service ”is our service idea.5.【填空题】视力;洞察力n. v_______________6.【问答题】英译汉：The emergence of the bot-aggregator exchange as a primary sales channel, which employs rules to enable transactions.7.【填空题】交易;事务;处理n. t_______________8.【问答题】翻译：sale tax9.【单选题】I was greatly shocked by the way __________ things were done there.A.howB.thatC.asD.which10.【填空题】繁荣n. p_______________11.【问答题】她有能力做这项工作。
(ability)12.【单选题】Your idea a （）good one.A.listensB.hearsC.soundsD.listens to13.【问答题】Good reputation is the most important thing for an online store.14.【问答题】翻译：financial transaction15.【问答题】翻译：domain name16.【填空题】承担责任的adj. r_______________17.【问答题】勿受坏榜样的影响。
电子商务英语试卷
电子商务英语试卷一、词汇和语法(本大题共20小题，每小题1分，共20分)根据句子的意思选择一个正确的答案，并将答题纸的相应代码涂黑。
错涂、多涂或未涂均无分。
1. Tom has lived in London and Manchester, but he doesnt like ______ city very much.A. eitherB. bothC. neitherD. every2. It is proved that this substance reacts ______ as fast as the other one.A. one-tenthsB. first-tenC. one-tenD. one-tenth3. ______ were naturally a musical family, all of whom were excellent pianists.A. A ShawB. The ShawsC. The ShawD. Shaws4. Nothing can ______ being unkind to small children.A. adjustB. reasonC. justifyD. reassure5. English ______ all over the world as a universal language.A. is teachingB. is taughtC. teachesD. teaching6. A new type of puter is going to ______ next year.A. turn outB. be turned outC. have turned outD. turned out7. They are ______ a mass production movement to meet so many foreign orders.A. firingB. launchingC. introducingD. presenting8. When we got to the theatre, the play hadnt started yet, so we ______.A. neednt hurryB. didnt need to hurryC. neednt to hurryD. neednt have hurried9. You have never met each other before, ______A. have youB. havent youC. do youD. dont you10. Frequent cultural exchanges will certainly help ______ friendly relation between our two universities.A. feedB. supportC. fosterD. tend11. We wouldnt lose courage even if we ______ again.A. were to failB. would failC. failD. have failed12. It is most important that one of the brakes on your bicycle ______ properly.A. will workB. has workedC. worksD. work13. These factories are ______ to the foreign trade pany.A. subsidiaryB. coordinateC. substantialD. substantive14. Lets sing together, ______A. will youB. shall weC. wont youD. shant we15. If you dont pay your bill, they will ______ your gas.A. sendB. frustrateC. discourageD. disconnect16. All of my efforts to ______ peace failed at last.A. reserveB. conserveC. persistD. preserve17. The laws to be made have to ______ to various special interest groups.A. leadB. caterC. satisfyD. serve18. Four weeks ______ for making the necessary preparations.A. has allowedB. allowedC. were allowedD. was allowed19. ______ in my present work, I would be quite willing to do what you ask me to.A. Were I not engagedB. I were not engagedC. Engaged I were notD. Were not I engaged20. Its ______ on you to advise your students before they leave school.A. obligedB. incumbentC. satisfactoryD. specific二、完形填空(本大题共10小题，每小题1分，共10分)从选项中选择一个最适合短文的选项，并将答题纸的相应代码涂黑。
外贸英语试题a及答案
外贸英语试题a及答案外贸英语试题A及答案一、选择题（每题2分，共20分）1. What is the most common mode of payment in international trade?A. Cash on deliveryB. Letter of CreditC. ConsignmentD. Barter2. Which of the following is not a term of international trade?A. FOBB. CIFC. EXWD. COD3. What does "CIF" stand for?A. Cost, Insurance and FreightB. Cost, Insurance and Freight to the PortC. Cost, Insurance, and Freight to the Port of DestinationD. Cost, Insurance, Freight, and Commission4. In which situation would a seller be most likely to use a Letter of Credit?A. When the buyer is a well-known company with a good reputationB. When the buyer is a new customer with no established credit historyC. When the buyer prefers to pay in cashD. When the buyer is in the same country as the seller5. What is the meaning of "T/T" in international trade?A. Trade TermsB. TelecommunicationC. Transfer of TitleD. Telegraphic Transfer6. The term "L/C" refers to:A. Land CertificateB. Letter of CreditC. License CertificateD. Legal Contract7. Which of the following is a document required for export?A. Bill of LadingB. Purchase OrderC. InvoiceD. All of the above8. What does "B/L" stand for?A. Bill of LoadingB. Bill of LandingC. Bill of LadingD. Bill of Lading and Landing9. The term "D/P" in international trade refers to:A. Document against PaymentB. Direct PaymentC. Discounted PaymentD. Draft Payment10. Which of the following is not a risk associated with international trade?A. Currency fluctuationB. Political instabilityC. Quality of goodsD. Market demand答案：1. B2. D3. A4. B5. D6. B7. D8. C9. A 10. D二、填空题（每空1分，共10分）1. The term "EXW" means the buyer takes over the goods at the seller's premises, and the _______ is responsible for all the costs and risks from that point.2. When a seller agrees to "FOB" terms, it means the goods are considered delivered when they pass over the ship's rail at the port of _______.3. A "Proforma Invoice" is a document that serves as a preliminary invoice, providing details of the goods, agreed prices, and _______ terms.4. The "B/L" is a contract of carriage between the shipper and the carrier, which is evidence of the receipt of goodsfor transportation and specifies the terms of the _______. 5. The "L/C" is a document issued by a bank at the request of the buyer, which guarantees payment to the seller upon fulfillment of the _______ terms.6. When a buyer requests "D/P" terms, it means that thedocuments will be released to the buyer only upon receipt of the _______.7. The "CIF" term includes the cost of the goods, insurance, and all transportation costs to the _______ port of destination.8. The risk of loss or damage to the goods passes from the seller to the buyer when the goods have been delivered on board the vessel, which is referred to as "passing of_______."9. The "T/T" payment method is often used for smaller transactions where the buyer and seller have a good business relationship and trust each other, allowing for a quick and _______ payment method.10. In international trade, "COD" stands for "Cash on Delivery," which means the buyer pays for the goods in cash upon _______.答案：1. seller2. shipment3. payment4. carriage5. credit6. payment7. named8. risk9. convenient 10. delivery三、简答题（每题5分，共30分）1. What are the advantages and disadvantages of using a Letter of Credit in international trade transactions?2. Explain the difference between "FOB" and "CIF" terms in international trade.3. What is the purpose of a Bill of Lading, and why is it considered a crucial document in international trade?4. Describe the process of a typical international trade transaction from the perspective of the seller。
电子商务双语期末试卷(A)
Part I Vocabulary（26 points）Section A（12 points，2 points each ）Directions: Match the word or phrase on the left with the statement on the right1. ( )2. ( )3. ( )4. ( )5. ( )6. ( ) Section B（14 points，2 points each ）Directions: Fill in the blanks with the words or expressions given below. Change their forms where necessary.Electronic (on the Internet) offer an electronic implementation of the mechanism also known from traditional auctions. This can be accompanied by multimedia presentation of the goods. Usually they are not restricted to this single function. They may also offer of the bidding process with contracting, payments and delivery.The sources of income for the auction provider are in selling the technology, in transactions of a collection of , usually enhanced by a common umbrella, for example of a brand. It might be enriched by a common payment method.Part II Short-answer question（20 points，2 points each）1. What is the difference between Electronic Commerce and Electronic Business?2. Identify the main category of Electronic Commerce.3. Identify the definition of Electronic Business Infrastructure.4. Identify five examples related to Electronically-linked devices.5. Identify six categories of E-business applications.6. What are potential benefits of E-business?7. Identify the definition of World Wide Web.8. Identify the definition of E-commerce1. Electronic business infrastructure A. Any technology that allows people to connectcomputers to each other2. computer network B. Combination of the protocol name and domain name. Allows user to locate a resource (the Web page) on another computer (the Web server)3. The internet C. A collection of computers that speak a common language TCP/IP. The computers are all connected to each other. Information can pass from one computer to another through several other computers.4. URL (Uniform Resource Locator) D. Software and hardware that allows only those external users with specific characteristics to access a protected network5. Firewalls E. The share of total economic infrastructure used to support e-business processes and conduct e-commerce transactions6. English Auctions F. Bidders publicly announce their successivehigher bids until no higher bid is forthcoming Bidding integration well-known e-shopplatform guaranteed auctionsAuctions guaranteed9.Identify four Online Publishing Approaches and Methods10. What are advantages of E-book to publishers?Part III Translation（20 points）Directions: Translate the following Academic terms.1. 减价拍卖2. 清算经纪公司3. 匿名现金4. 互联网多线交谈5. 光纤电缆6. Retrieve information7. Traditional bricks and mortal business8. Human intervention9. Cash simulation type electronic money10. Group purchasing sitePart IV Interpretation（10 points, 2 points each）Directions: Translate the following sentences.1.电子商务对于人类生活方式的总体影响，完全可以与汽车拥有增长幅度和普及电话相提并论.2.对于那些能充分挖掘其潜能的企业来说，电子商务使其实现突破性变化成为可能。
跨境电商客服(第2版)试卷A卷
《跨境电商客服》（第2版）试卷（A）一、术语连线题(10%)Volume A Volume Bmercial invoice2.transportation package3.Return Dissatisfaction Ratete Shipment Rate5.terms of payment6.sales confirmation7.Bad Reviews8.Cancelation Rate9.On-time Delivery Rate10.general inquiry A.准时送达率B.销售确认书C.支付方式D.预配送取消率E.迟发率F.退货不满意率G.商业发票H.运输包装I.一般询盘J.差评二、单项选择题(10%)1.We avail ourselves of this opportunity _____ approach you for the establishmentof trade relations with you.A. forB. toC. fromD. in2.We are writing to you hoping to enter _____ business relations with you.A. intoB. inC. withD. for3.We specialize in Chinese canned food and are willing to establish business withyou _____ equality and mutual benefit.A. at the basis ofB. on the basic ofC. on the basis ofD. in line with4.To step up the trade, we _____ our ender-users, make counter-offers as below.A. asB. at behalf ofC. on behalf ofD. on the right of5.We would take this opportunity _____ act as your Purchasing Agent on acommission basis.A.toB. asC. ofD. at6.We don’t deny that your products are attractive, but your price is _____high_____ be acceptable.A. too, toB. at, toC. too, /D. on, to7.关于未付款纠纷，下列说法正确的是_____。
跨境电商英语A卷卷期末考试卷模拟试卷带答案测试卷练习题复习题21年XX学校X专业
《跨境电商英语》期末试卷（A）Part 1. Useful Expressions (共15小题，每小题1 分, 合计15 分) Directions: The following is a list of terms related to Cross-border E-commerce. After reading it, you are required to write the corresponding English expression.1.预期利润2.企业文化3.营销活动4.社交媒体5.店铺描述6.关键词7.批发价8.数据分析9.属性词10.目标客户11.物流12.客户服务13.流量词14.品牌风格15.交易额Part 2. Translation（共6小题，16-20题每小题3分，21题10分, 合计25分）Directions: This part, numbered 11 to 15, is to test your ability to translate Chinese into English of the five sentences. No.16 is to test your translation ability of paragraph from English into Chinese.16.产业园区的建设对城市的可持续发展起到了至关重要的作用。
17. 如果遇到困难，请尽管与我们的客户服务部联系。
18.平台已同意对此纠纷进行调查。
19.中国跨境电商可能在未来几年保持高速增长。
20. 顾客如不满意可以全额退货。
21.First of all, the selected products should be suitable for air express delivery. These products should basically meet the following requirements: relatively small size and suitability to be delivered by express to reduce the cost of international logistics; high added value is required to be suitable to be packed for sale, and if thevalue of product is less than shipping then it is not the case; uniqueness: products need to be unique in order to continuously stimulate buyers to purchase and have high online transactions volume; reasonable price: if online prices are higher than local market prices, they may fail to attract buyers to order online.Part 3. Reading Comprehension (共15小题，每小题2 分, 合计30 分) Directions:Read the following passages. After reading them, you should decide whether each statement is true（T）or false（F）.Passage 1, launched in 2014 as a cross-border B2B e-commerce platform, is built to facilitate small and medium sized Chinese enterprises. Average order size remains small for this reason. The variety of items listed, however, is not affected by the size of the businesses, and categories of products include clothes, bags, shoes, sports items, toys, jewelry, electronics, mobile phones, musical instruments, car parts, video games and many more. Europe, America and Australia are its major markets, and currently it owns 1.2 million domestic suppliers, 5.5 million buyers and 25 million kinds of products.The website does not charge a membership fee from either buyer or seller. Instead, it charges only a commission as a percentage of successful transaction amounts. This percentage ranges from 3 percent to 10 percent. Though the website remains free for sellers, a special value-added service called DHfactory has recently been added. Sellers can pay an annual fee to avail this service. The company is set to launch further exclusive services to complete better in the Chinese online wholesale market. Buyers and sellers are required to interact through the website. There is an escrow payment service that protects buyers and a customer service department to help solve disputes. is a transaction platform providing transaction services for both buyers and sellers in order to promote online trading. Based on the positioning, DHgate’s profit consists of two parts:①commission: serves as a transaction platform for buyers and sellers and charges the buyers a certain amount of commission for successful transactions, and ②service fee: since cross-border e-commerce is operated by users in more than 200 countries and one hundred thousand cities around the world, it is much more complicated than domestic e-commerce. Also, the whole transaction process of cross-border e-commerce takes more time, and buyers and sellers call for services of higher standards. The complicated and commercial features of these transactions determine that multiple services are needed in the whole cross-border transaction process. Given the characteristics, DHgate provides services like intensive logistics, financial service and agency service for some fees.Transaction commission: It is free to register, uphold product information and display them on . The buyer will only be charged commission based on the transaction volume for a successful transaction.Commission model: DHgate adopts the single commission rate model, which means that a fixed proportion of commission is charged according to the category. This model works with a multiple commission policy---when a single order is worth no less than USD 300, the commission rate is 4.5%.Service object: It expands from small and medium merchants to large foreign trade companies, manufacturers and brand owners.Platform expansion: Besides transaction platform, DHgate launched online cargo center for traditional foreign trade companies. In August 2013, DHgate launched a “global online cargo center” by cooperating with the merchants in Yiwu. Payment: DHpay has access to more than 30 payment means in the world.Logistics: online delivery, warehousing and concentrated freight services. The DHlink supports more than 20 logistics channels including EMS, UPS, DHL, etc. Credit: DHCredit cooperates with financial institutions to provide credit service.22.The website does not charge a membership fee from either buyer or seller.( )23.When a single order is worth no less than USD 3000, the commission rate is4.5%. ( )24.The service objects expand from small and medium merchants to large foreigntrade companies, manufacturers and brand owners. ( )25.DHgate is a third-party B2C cross-border transaction platform, committing tohelping Chinese SMEs to enter global market through cross-border e-commerce platform. ( )26.The DHlink doesn’t support logistics channels as EMS, UPS, DHL, etc. ( )Passage 2There are many factors that affect the sales of the store. One of those which can not be ignored must be product selecting. A shop with the intention of having higher flow, more exposure and more orders than others must not ignore the selection of goods. It can be said that product selecting is the basis of shop operations, and the first step to make a profit. Product selecting refers to selecting product which meets the demand of the target market from the supply market. Personnel in charge of product selecting must identify the needs of users and, on the other hand, select products with quality, price and appearance in line with the needs of the target market from many supplies in the market. The organic combination of suppliers, customers, personnel in charge of product selecting should be considered for the success of the product selecting.There is a variety of businesses in the current cross-border e-commerce platforms such as beauty, sports and entertainment, baby supplies, toys, shoes, clothing, etc. Of these businesses, some, called business of “red sea”, are fiercely competitive, such as jewelry industry, wedding, wig industry, etc. Others, called business of “blue sea”, are less competitive, but full of demands from buyers or now to be explored. Businesses of “red sea” are those with hotter competition, more sellers, more orders, larger investment, and lower profit, while business of “ blue sea” are those with less competition, fewer orders, smaller investment, but higher profit. It is wise of a freshman, who is short of human resources and finance supports, to do businesses of “blue sea” rather than those of “red sea”, more competitive but less profitable. Sellers differ with criteria for what kind of seller is small or medium-sized, because now there is no clear judgment. However, the seller should have a clear self-positioning while running his own online store.For correct market positioning, it is necessary to conduct market research which is concerned about the overall price level of the target market, the price level of the industry, the consumers’ preferences and so on.What has to be further conducted for a good market positioning is to analyze the competitive environment of the product, to do the segmentation of the market, and to test and adjust the market positioning through practice.Website positioning refers to the target market or consumer groups of the website. Product manager, through the understanding of the whole website positioning, has to analyze the categories of website in order to select the appropriate target products which meet the demands of customers.27.Product selecting is one of the factors that affect the sales of the store. ( )28.If you have less finance support, you are advised to do business of “red sea”.( )29.Product selecting should focus on many factors except product’s size and weight.( )30.For correct market positioning, it is necessary to conduct domestic marketresearch, but it is not necessary to study foreign markets. ( )31.Website poisoning refers to the target market or consumer groups of the website.( )Passage 3Consumption habit is the preference of consumer for a certain kind of commodity, brand or consuming behavior. In nature, it is a stable individual consuming behavior, formed gradually in the long term, and in turn influences consuming behavior. People in the United States attach more importance to the quality of commodity. Quality is vital for commodity to enter the US market, where the commodity with even a slight flaw will be put in the corner and sold in discount. Packaging is another important factor. Commodity should be both in good quality and in fine-decorated packaging to present impressive visual experience to customers. People in the United States highly value the efficiency, thinking wasting time as wasting life. They hope to receive satisfied goods soon after placing orders. Therefore, when setting shipping templates, it is advisable to set highly efficient logistic mode such as UPS, DHL, TNT and FedEx.Because of the United States’ large territory and its four time zones, buyers from different time zones shop online at different times. To raise the attention to the launched commodities, sellers should sum up experiences, choose and launch products in a time period when online purchasing occurs in high density.January is the high season for apparel sales, with winter clothes sold in discount in the United States. February 14th is the Valentine’s Day in this country, makinghorticultural products, fashion accessories, jewelry, watches, bags and gifts become hot sellers. Spring in America begins in March, which is the high season for horticultural products because of Easter in March.Horticultural products enjoy good sales volume in April in the US market. Sales for women’s shoes grow drastically due to the demand of wedding. In this ideal season for wedding, bridesmaids grown and wedding supplies are hot. Mother’s Day is on th e second Sunday of May. With this day’s coming, fashion accessories, jewelry, bags and greeting cards become popular items. Fathers’ Day is on the third Sunday of June, where in June also comes the graduation season. Therefore refrigeration appliances, mobile phones and other electronic products are also in their high season this month.The United States’ Independence Day is on July 4th. August sees students back to school, making this month a high season for clothing and shoes. Autumn comes in September, and it is the best selling season for apparel. Cosmetics are also in hot sales thanks to the autumn new products’ arrival.Halloween is on October 31st. Thanksgiving Day is on the fourth Thursday of November. With some major festivals’ arrival in winter, c osmetics, stuffed toys, and gifts come into high season for sales. Sales volume of fashion accessories, jewelry and watches in December occupies a quarter of the whole year.Approximately 37% of cross-border online buyers throughout the whole world are in Canada. But because of its vast territory and thin population, logistics is quite a challenge for remote areas in this country. Fortunately, 80% of Canada’s populations live in the areas less than 60 miles from the US borders, namely three major cities of Canada. Canada is a major market for the US Cross-border E-commerce, for its precise delivery time, and more preferable taxation rate than that in the United States.60% of Canadians purchase online from America. 38% of Canada’s populations live in Ontario, where the relatively low logistic fees and exchange rates fuel the Canadian’s online shopping behavior. In Canada, credit cards’ penetration rate is high. 81% of online payment is made by credit cards, followed by PayPal (42%). These factors promote the cross-border finance.Canadians are passionate about sports. 54% of Canada’s populations regularly take part in sports activities. As a result, there is a large demand for sports equipments and facilities. The top five favored sports in Canada are golf, ice hockey, baseball, swimming and basketball. As a part of many Canadians’ life, sports give Canada huge sports products consumption ability, with large demand for sports products. The five major sports products in Canada are gym shoes, sportswear, bicycles and accessories, golf equipments, and training devices. The retail volumes of these five products show an increasing trend. Among them, two traditional sports products, gym shoes and sportswear occupy half of the sports equipments market in Canada. China has strength and potential in exporting sportswear and gym shoes. Therefore, Chinese firms who wish to explore and expand overseas market are suggested to pay more attention to business opportunities in Canadian market, especially in sportswear and gym shoes market.32.Quality, packaging and logistics efficiency are factors that American peopleattach more importance to when they purchase online. ( )33.Refrigeration appliances, mobile phones and other electronic products arepopular items in May. ( )34.Sales volume of fashion accessories, jewelry and watches in December occupies50% of the whole year. ( )35.Logistics is quite a challenge for remote areas in Canada. ( )36.There is a large demand for sports equipments and facilities in Canada sinceCanadians work out regularly. ( )Part 4. Writing（共3小题，37-39题每小题10分, 合计30分）Directions:This part is to test your ability to do practical writing. Suppose you were a customer service representative. Now you are required to write reply letters to your customers according to the following information.37.38.39.《跨境电商英语》期末试卷（A）参考答案及评分标准Part 1. Useful Expressions (共15小题，每小题1 分, 合计15 分)1.expected profit2. corporate culture3. market campaign4. social media5. store description6. keyword7. wholesale price 8. data analysis9. attribute word 10. target customer11. logistics 12.customer service13. flow words 14. brand style15. transaction volumePart 2. Translation（共6小题，16-20题每小题3分，21题10分, 合计25分）16. The construction of industrial parks plays a crucial role in city’s sustainabledevelopment.17. In the event of difficulties, please do not hesitate to contact our CustomerService Department.18. The platform has given its approval for an investigation into the dispute.19. China’s Cross-border E-commerce will be likely to maintain rapid growth in thenext few years.20. Dissatisfied customers can return the product for a full refund.21. 首先就要有适宜通过并且适合通过航空快递运输的商品。
《跨境电商英语》2套期末考试卷 AB卷 期末测试卷带答案
《跨境电商英语》英语测试卷（一）（开卷、√闭卷、技能）（考试时间：120分钟）特别提示：诚信是一个学生的良好品德，本次考试保证不以任何形式作弊，你如确认，请在下面内□打“√”。
□同意□不同意I.Matching. (10%, 1 point each)Part 1: Match an item on the left with a description on the right andwrite the letters in the brackets.1. Cashmere scarf ( ) A. Small and Medium Enterprises2. B2C ( ) B. Wish3. SMEs ( ) C. Express Mail Service4. B2B ( ) D. 5.CISG ( ) E. Apparel and Accessories6. Cosmetics ( ) F. Convention on International Sales of Goods7. EMS ( ) G. Health and Beauty8. UPC ( ) H. Customer to Customer9. C2C ( ) I.A self-sufficient Instrument10. L/C ( ) J.Uniform Customs and Practice for Documentary Creditsnguage Appropriate and Accuracy (20%, 1 point each)There are 20 questions below. You are offered four choices marked with A, B, C and Dfor each question. Choose the most appropriate one and write the corresponding letter in the bracket.1. A (n) _________is a business letter seeking or offering the information about certain commodities or service and the trade terms as well.A. inquiryB. offerC. counter-offerD. email2. A reply to an inquiry is usually composed of three parts. Which of the following is the content of the second part?A. Expressing thanks for the inquiry.B. Expressing hopes of doing business.C. Making a deal with the other party.D. Providing all the information the buyers asked for as well as your product advantages.3. _____ are usually made by sellers to provide information about the commodities the buyer asked for.A. EnquiriesB. RepliesC. Business negotiationsD. Acceptances4. The trade terms are used for regulating both sellers and buyers by specifying their_____.A. tasksB. costsC. risksD. all of the above5. Under_____, the buyer bears the maximum responsibility.A. FOBB. CIFC. DDPD. EXW6. If the seller pays for the cost of transport and the cost of insurance to a destination, and wants to include these expenses in his sales price, he should adopt the trade term of______.A.CIPB. CFRC. CPTD. CIF7. Which of the following is not the characteristic of a letter of credit?A. A commercial credit.B. A self-sufficient instrument.C. A primary liability for payment.D. A pure documentary transaction.8. Why is an L/C called a self-sufficient instrument?A. an L/C is issued on the basis of the sales contract and is dependent on it.B. an L/C is based on the commercial credit which is generally considered less creditable.C. The bank has to pay if the documents presented comply with the terms and conditions of thecontract.D. The issuing bank need not refer to the sales contract when paying the L/C, because it is payable on its own terms and conditions.题号一二三四五六总分得分分数评卷人分数评卷人9. Which of the following statements is NOT true?A. The beneficiary in an L/C is usually the exporter.B. The negotiating bank in an L/C is usually the advising bank.C. The negotiating bank will send the documents to the paying bank.D. The documents are sent to the importer after the draft is honored10. Choose the best answer from the four choices marked A,B,C, and D according to the text.Which of the following platforms belongs to B2B?A. Made-in-ChinaB. WishC. D. Lazada11. What is Alibaba’s mission?A. Smarter shopping.B. Better living.C. Providing around-the-clock assistance for its customers.D. Making it easy to do business anywhere.12. When was AliExpress launched?A. In April 1999.B. In April 2010.C. In April 2009.D. In April 2016.13. What’s the future plan of AliExpress?A. To build the future infrastructure of commerce.B. To offer competitive prices.C. To be able to ship to over 200 countries.D. To be a company that lasts forever.14. A trade fair (trade show, trade exhibition, or expo) is an exhibition in which companies in a specific industry can showcase and demonstrate their __________________.A. latest products and servicesB. outdated products and servicesC. latest productsD. latest services15. An increasing number of trade fairs are happening online, and these events are called__________.A. actual tradeshowsB. organized exhibitionsC. virtual tradeshowsD. consumer fairs 16. Which of the following is not a characteristic of trade fairs?A. Only some trade fairs are open to the public.B. Some trade fairs can only be attended by company representatives and members of the press.C. Trade shows are classified as either “public” or “trade only”.D. All the trade fairs are open to the public.17. We are __________in importing medical equipment from your side.A. interestB. interestedC. interestingD. interests18. Which one listed below is not one of major Internet domains?_______.A. B2C (business –to-consumer)B. B2D(business-to-door)C. B2B（business-to-business）D. C2C(consumer-to-consumer)19.Today，many buyers and sellers also use e-mail to _______information，________Transactions，and ________other tasks related to electronic commerce.A. gather...execute...performB. perform...execute...gatherC. gather...perform...executeD. Execute...perform...gather20. Email conveys messages from one destination to another in a few seconds. Messages can containsimple ASCII text, or they can contain character formatting. ______Word -processing programs.A. good atB. Sufficient forC. similar toD. skilled inIII. Reading Comprehension. (40%, 2 point each)Passage OneToday, th ere’s hardly an aspect of our life that isn’t being upended by the tons of information available on the hundreds of millions of sites crowding the Internet, not to mention its ability to keep us inconstant touch with each other via electronic mail. “If th e automobile and aerospace technology had exploded at the same pace as computer and information technology,” says Microsoft, “a new car would cost about $ 2 and go 600 miles on a small quantity of gas. And you could buy a Boeing 747 for the cost of a pizza.”Probably the biggest payoff, however, is the billions of dollars the Internet is saving companies in producing goods and serving for the needs of their customers. Nothing like it has been seen since the beginning of the Industrial Revolution, when power-driven machines began producing more in a day than men could turn out in nearly a year. “We view the growth of the Internet and e-commerce as a global trend,” says Merrill Lynch, “along the lines of printing press, the telephone, the computer, and el ectricity.”You would be hard pressed to name something that isn’t available on the Internet. Consider: books, health care, movie tickets, construction materials, baby clothes, stocks, cattle feed, music, electronics, antiques, tools, real estate, toys, autographs of famous people, wine and airline tickets. And even after you’ve moved on to your final resting place, there’s no reason those you love can’t keep in touch. A company called Final offers a place for you to store “afterlife e-mai ls” you can send to Heaven with the help of a “guardian angel”.Kids today are so computer literate that it in fact ensures the United States will remain the unchallenged leader in cyberspace for the foreseeable future. Nearly all children in families with incomes of more than $75,000 a year have home computers, according to a study by the David and Lucile Packard Foundation. Youngsters from ages 2 to 17 at all income levels have computers, with 52% of those connected to the Internet. Most kids use computers to play games (some for 30 hours or more a week), and many teenage girls think nothing of rushing home from school to have e-mail chats with friends they have just left.What’s clear is that, whether we like it or not, the Internet is an ever growing part of our lives and there is no turning back. “The Internet is just 20% invented,” says cyber pioneer Jake Winebaum. “The last 80% is happening now.”1. What can we learn from the Microsoft's remark?A．Today's cars and airplanes are extremely overpriced．B．Information technology is developing at an amazing speed．C．Information technology has reached the point where improvement is impossible．D．There is more competition in information technology industry than in car industry．2.According to the author，the biggest benefit of the Internet is thatA. It saves companies huge amounts of moneyB. It speeds up profit makingC. It brings people incredible convenienceD. It provides easy access to information3.The author gives the example of Final Thoughts．com to make the point that ____．A．there are some clever ideas on the InternetB．almost anything is available on the InternetC．people can find good bargains on the InternetD．some websites provide novel services to increase hits4. What can we learn from the fourth paragraph?A. There is a link between income and computer ownership.B. Many American children don’t put computers to good use.C. Studies show that boys are more computer literate than girls.D. The U.S. will stay ahead in the information technology in years.5. What is the message the author intends to convey?A. The Internet is going to get firm hold of our lives someday.B. The Internet is going to influence our lives even more greatly.C. We should have a positive attitude towards the changes the Internet brings.D. Children should be well prepared for the challenges in the information age.Passage TwoLogistics comes from the French "logistique", Which is______(6) from "lodge" meaning quarters (as in quartering troops). It is related to the word "lodge" (Which is a much older word in English, but from the same Latin root).It entered English in the 19th century._________(7), the word logistics is unrelated to the mathematical "logistic" which derives from the Greek "logistikos", and first appeared in English in the 17th century.Logistics as a discipline began within the_____(8). In fact, the word logistics comes from loger, the ancient French term for a soldier's barracks building or quarters.Logistics became a topic for discussion in the Business World in the 1960's and 1970's and rose______(9)prominence in the 1980's. It was truly in the 1990's; however, that Logistics began to garner the appreciation it deserved. In the twenty-first century and beyond, the creation of a sleek, flexible and effective supply and value chains will ______(10) define the success or failure of organizations and perhaps even entire business types.116 Manufacturers, Retailers, Distributors and Internet Commerce firms will all _______(11) to maintain position and valid business models as the _____(12) begin to blur and disintermediation occurs. This will _______(13)with a re-integration process as the successful new models emerge, as only the fittest and most _______(14) will overcome this period of truly _______(15) change in the business world.Military Logistics is a field in its own right, and many of the technologies and Logistics Systems we now take for granted would never become commercially available had the military not funded their initial development. This trend continues With new initiatives still coming forward such as Total Asset Visibility (TA V). However,the logistician may be as underappreciated a human asset in the military world as some are in the business World today.6. A. Derived B. Acquired C. borrowed D. secured7. A. Thankfully B. Interestingly C. Especially D. Monthly8. A. Industry B. agriculture C. military D. business9. A. at B. in C. of D.to10 . A. no more than B. no less than C. no other than D. no better than11. A. Struggle B. battle C. make effort D. compete12. A. lines B. logistics C. industry D. business13. A. exclude B. seclude C. Include D. Conclude14. A. adoptable B. adaptable C. workable D. walkable15. A. Dramatic B. big C. Revolutionary D. hugePassage ThreeHow we look and how we appear to others probably worries us more than when we are in our teens or early twenties than at any other time in our life. Few of us are content to accept ourselves as we are, and few are brave enough to ignore the trends of fashion.Most fashion magazines or TV advertisements try to persuade us that we should dress in a certain way or behave in a certain manner. If we do, they tell us, we will be able to meet new people with confidence and deal with every situation confidently and without embarrassment. Changing fashion, of course, does not apply just to dress. A barber today does not cut a boy’s hair in the same way as he used to, and girls don’t make up in the same way as their mothers and grandmothers did. The advertisers show us the latest fashionable styles and we are constantly under pressure to follow the fashion in case our friends think we are odd or dull.What causes fashion to change? Sometimes convenience or practical necessity or just the fancy of an influential person can establish a fashion. Take hats for example. In cold climate, early buildings were cold inside, so people wore hats indoors as well as outside. In recent times, the late President Kennedy caused a depression in the American hat industry by not wearing hats. More American men have followed his example.There is also a cyclical pattern in fashion. In the 1920s in Europe and America, short skirts became fashionable. After World War Two, they dropped to ankle length. Then they got shorter and shorter until the miniskirt was in fashion. After a few more years, skirts became longer again.Today, society is much freer and easier than it used to be. It is no longer necessary to dress like everyone else. Within reason, you can dress as you like or do your hair the way you like instead of the way you should because it is the fashion. The popularity of jeans and the “untidy” look seems to be a reaction against the increasingly expensive fashions of the top fashion houses.At the same time, appearance is still important in certain circumstances and then we must choose our clothes carefully. It would be foolish to go to an interview for a job in a law firm wearing jeans and a sweater, and it would be discourteous to visit some distinguished scholar looking as if we were going to the beach or a night club. However, you need never fell depressed if you don’t look like the latest fashion photo. Look around you and you’ll see that no one else does either.16. Fashion magazines and TV advertisements seem to link fashion to______.A. Confidence in life B social relationshipC. success in career D personal future17. Kennedy’s example is used to illustrate_________________.A the change in fashionB a cause of fashion changeC the celebrities’ influence on economyD the application of fashion to more than dress 18．Present-day society is much freer and easier because it emphasizes___________.A practicallyB efficiencyC informalityD individuality19. The popularity of jeans and “untidy” look is possibly due to that they____________.A highlight one’s personalityB are suitable for various social situationC have the advantages of being convenient and practicalD are not as expensive as clothing produced by top fashion houses20. What does the author most probably do with the latest fashionA The author may be brave enough to ignore the latest fashionB The author may follow the latest fashion most faithfullyC the author may take jeans and “untidy “look as the latest fashionD The author may find the latest fashion increasingly expensive.IV. Translation. (30%, 3 points for each)Translate the following six sentences into Chinese or English1.According to the data from China’s -Ecommerce Research Center, in 2015 China’s cross-borderB2B e-commerce transactions reached 4.55 trillion, which accounted for more than 88.5% of the trade, and cross-border B2C accounted for 11.5%._________________________________________________________________.__________________ ___________________________________________________________________________________ ___________________________________________________________________________________.2.Cross-border e-commerce equals electronic foreign trade. It’s a way of doing international business.Product display, negotiation and transaction are done via the Internet and goods are delivered by means of cross-border logistics.___________________________________________________________________________________ ___________________________________________________________________________________ __________________________________________________________________________________.3.If a business is focused on selling products or services to other companies, the model is calledbusiness to business (B2B), such as , made- in- , global- , , , etc..___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________.4.International trade is the exchange of capital, goods and services across the national border.International trade that deals between two parties on the trade platforms is called cross-border e-commerce.___________________________________________________________________________________ ___________________________________________________________________________________ __________________________________________________________________________________.5.The seller must deliver the goods, hand over any documents relating to them and transfer theproperty of goods as required by the contract once the buyer has complied with his or her duties stipulated in the sales contract such as paying for the goods on a stipulated date.___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________.6.全套海运提单，注明“运费预付”，收货人凭发货人知识和银行背书并通知开证申请人。
电商运营英语试题及答案
电商运营英语试题及答案一、选择题（每题2分，共20分）1. What does "SKU" stand for in e-commerce?A. Stock Keeping UnitB. Sales Keeping UnitC. Service Keeping UnitD. System Keeping Unit答案：A2. Which of the following is not a key metric for measuring the success of an e-commerce website?A. Conversion rateB. Bounce rateC. Customer retention rateD. Employee satisfaction rate答案：D3. In e-commerce, what does the acronym "ROI" represent?A. Return on InvestmentB. Return on InnovationC. Return on InteractionD. Return on Information答案：A4. What is the primary purpose of SEO in e-commerce?A. To increase the number of employeesB. To improve the website's visibility on search enginesC. To reduce the website's loading timeD. To increase the number of physical stores答案：B5. Which of the following is not a type of content marketing used in e-commerce?A. Blog postsB. Social media updatesC. Email newslettersD. Traditional TV commercials答案：D6. What is the term used to describe the process of analyzing customer data to improve business strategy?A. Data miningB. Data farmingC. Data harvestingD. Data gardening答案：A7. Which of the following is not a benefit of using an e-commerce platform?A. Easy inventory managementB. Increased website trafficC. Reduced shipping costsD. Automated customer service答案：C8. What does "CTA" stand for in the context of e-commerce marketing?A. Call to ActionB. Customer Transaction AnalysisC. Customer Transaction AgreementD. Customer Transaction Account答案：A9. Which of the following is not a social media platform commonly used for e-commerce marketing?A. FacebookB. InstagramC. LinkedInD. SnapchatE. Pinterest答案：C10. What is the term used to describe the practice of offering personalized product recommendations to customers based on their browsing history?A. PersonalizationB. CustomizationC. IndividualizationD. Specialization答案：A二、填空题（每题2分，共20分）1. The process of optimizing a website to rank higher in search engine results is known as ________.答案：SEO2. ________ is the percentage of visitors who navigate away from a website after viewing only one page.答案：Bounce rate3. ________ is a type of marketing that involves creating, sharing, and promoting content to attract and engage aclearly defined audience.答案：Content marketing4. ________ is the practice of analyzing consumer behavior to understand what products or services are most appealing to them.答案：Market segmentation5. ________ is a metric that measures the percentage of website visitors who make a purchase.答案：Conversion rate6. ________ is the strategy of using email to market products or services directly to consumers.答案：Email marketing7. ________ is the process of identifying and targeting potential customers who are likely to be interested in a company's products or services.答案：Lead generation8. ________ is a type of marketing that focuses on building relationships with customers and encouraging repeat business. 答案：Customer retention9. ________ is the practice of using data analytics to understand customer behavior and improve marketing strategies. 答案：Data-driven marketing10. ________ is the process of managing the flow of goodsfrom the point of origin to the point of consumption.答案：Supply chain management三、简答题（每题10分，共40分）1. Explain the importance of customer reviews in e-commerce.答案：Customer reviews play a crucial role in e-commerce as they provide social proof and help build trust with potential customers. They offer insights into the quality of products and services, and can influence purchasing decisions.Positive reviews can increase conversion rates, whilenegative reviews can highlight areas for improvement.2. Describe the role of mobile optimization in e-commerce.答案：Mobile optimization is essential in e-commerce as it ensures that websites are easily accessible and functional on mobile devices. With the increasing use of smartphones for online shopping, a mobile-friendly website can improve user experience, increase engagement, and boost sales.3. What are the benefits of using an e-commerce platform fora small business?答案：Using an e-commerce platform for a small businessoffers several benefits, including easy website setup, integrated payment processing, inventory management, and marketing tools. It also allows for scalability as the business grows and provides access to analytics to track performance and customer behavior.4. Discuss the significance of customer service in e-commerce. 答案：Customer service is significant in e-commerce as itdirectly impacts customer satisfaction and loyalty. Providing prompt, helpful, and personalized support can lead topositive reviews, repeat purchases, and word。
商务英语A卷期末考试复习题及参考答案
German, or very British, or American. One big difference with American companies is they think globalization means Americanizing the world. Others don't have that arrogane. If top management all come from the home country, that makes it much more difficult to attract and keep a global pool of tale.
商务英语A卷 --复习资料
一、 Translate the following words and phrases into Chinese英译汉题
1、 registration 参考答案： 注册
2、 cabin pressure 参考答案： 仓压
3、 first class ticket 参考答案： 优等仓机票
A. Home country. B. fundamental problem. C. Management consultant. D. Intuitive approach.
参考答案： B
5、 The most suitable title for this passage may be
A. Corporate Culture B. National Characteristics C. International Integrity D. Corporate Culture and National Characteristics
《跨境电子商务英语》A卷 - 参考答案及评分标准
《跨境电子商务英语》试卷参考答案及评分标准（A）（ ***** 学年度第 *学期 ****专业）命题教师：***I. Choose the best choice to complete each of the following sentences. (1 for each, 10 points in all)1-5: BCBDA6-10: CBABAII. Fill in the blank in each sentence with a word taken from the box in its appropriate form. (1.5 for each, 15points in all)1. preserve2. smoothly3. concession4. transaction5. claim6. stimulate7. replaces8. implement9. preference 10. achieve III. Reading Comprehension (2 for each, 30 points in all)1-5 CCDBD6-10 CADBC11-15 BDACCIV. Complete the following sentences by translating the Chinese given in the brackets into English. (2 for each, 30 points in all)评分标准：能用正确的语言或结构忠实地翻译出原句的意思，可得满分；如语言或结构运用出现错误或漏译原文的部分信息，酌情得分；如译文与原题目不存在任何关联，得0分。
1. confuse cross-border e-commerce with2. distinguishes it from other art forms3. global market share4. concentrate on target audience5. users log in6. result in the termination of the contract7. conduct an investigation8. according to this purchase order9. give priority to10. demand a refund11. keep a large quantity of goods in stock12. meets user needs and expectations13. pay per click14. speed up work efficiency15. shop and buy in bulk.V. Writing (15points in all)评分标准：第一档(0-3分)——条理不清，思路紊乱，语言支离破碎或大部分句子均有错误，且多数为严重错误。
英语电子商务英语50题
英语电子商务英语50题1. In e-commerce, a “cart” is used to ______.A. make paymentsB. store selected itemsC. compare pricesD. receive discounts答案：B。
解析：在电子商务中，“购物车”用于存储所选物品。
选项A“make payments”表示付款；选项C“compare prices”表示比较价格；选项D“receive discounts”表示获得折扣。
均不符合“cart”的功能。
2. Which of the following is NOT a common payment method in e-commerce?A. Credit cardB. Cash on deliveryC. Personal checkD. Barter答案：D。
解析：在电子商务中，以物易物（Barter）不是常见的支付方式。
选项A 信用卡、选项B 货到付款、选项C 个人支票都是常见的支付方式。
3. When shopping online, “product reviews” help customers ______.A. find similar productsB. decide whether to buyC. contact the sellerD. get free shipping答案：B。
解析：在网上购物时，“产品评论”帮助顾客决定是否购买。
选项A 找到类似产品；选项C 联系卖家；选项D 获得免费送货，均不是“product reviews”的主要作用。
4. In e-commerce, “inventory” refers to ______.A. customer ordersB. available goodsC. shipping costsD. marketing strategies答案：B。
2023年自考专业(电子商务)《电子商务英语》考试历年真题摘选附带答案
2023年自考专业(电子商务)《电子商务英语》考试历年真题摘选附带答案第1卷一.全考点综合测验(共20题)1.【单选题】What do you think of his motion that we __________ a play at the English evening?A.should put onB.shall put onC.would put onD.will have put on2.【单选题】Neither of the drivers who are being held by the police__________ whom to blame for his trouble.A.knowB.knowsC.to knowD.have known3.【单选题】Professor Tate __________ about him.A.heard the students to talkB.heard the talk by the studentsC.heard the students talkingD.heard the students to talking4.【问答题】The internet providers consumers with a great number of choices.5.【问答题】翻译：database integration6.【问答题】它很便宜，但在另一方面，质量很差。
(on the other hand )7.【填空题】证实，确认v. c_______________8.【填空题】必要的;基本的adj.要素，要点n. e_______________9.【单选题】His wife, to whom he __________ for thirty years, was childless.A.has marriedB.has been marriedC.had marriedD.had been married10.【问答题】翻译：domain name11.【问答题】翻译：smart cards12.【单选题】（）Let’s see animals in the zoo this weekendA.That ’s greatB.You are all rightC.That’s all right.D..You are welcome.13.【单选题】Don ’t swim in the river. It ’s too（）A.interestingB.easyC.difficultD.dangerous14.【问答题】You should find a popular website at the very beginning.15.【问答题】你评定一种酒的好坏时用什么标准?(criteria)16.【填空题】完型填空(本大题共10 小题，每小题1 分，共10 分)从选项中选择一个最适合短文的选项，错选、多选或未选均无分。
[2023上]电子商务英语__试卷__A卷
![[2023上]电子商务英语__试卷__A卷](https://img.taocdn.com/s3/m/93adb474f6ec4afe04a1b0717fd5360cba1a8df0.png)
阳光学院2022-2023学年第二学期考试A 卷课程名称电子商务英语（闭卷）年级专业21电商考试日期学生姓名学号班级题号一二三四总分累分人题分400202020100得分考生注意事项：1.本试卷共6页，请查看试卷中是否有缺页。
2.考试结束后，考生不得将试卷、答题纸和草稿纸带出考场。
教师注意事项：请按照阳光学院试卷评阅要求操作。
一、单选题(本大题共20小题，每小题2分，共40分)根据句子的意思选择一个正确的答案。
12345678910111213141516171819201.The consumer should ______the order as soon as possible.A.putB.lieC.spaceD.place2.The CEO of this company states the answer______that question.A.toB.outC.forD.at3.She dreams to ______her goal of going on with further study.A.containB.attainC.retainD.Maintenance4.A ______component of any democracy is a free labour movement.A.vitalB.visualC.soleD.visually5.Maria has ______themselves as a good doctor.A.distinguishedB.sawC.definesD.differed6.It has been ______for him by his family to marry a girl of his own class.A.arrangedanizingC.settlingD.adapted7.______some of the suggestions prove of value to you as well.A.CouldB.CanC.MightD.May………………………………………………………………装……订……线……内……不……要……答……题…………………………………………………………得分评卷人8.After his troubles,he's now in______comfort.A.relativeB.constantC.relevantD.fair9.You should sign a contract to make your job situation______.A.normalmonC.regularual10.The pool of water on the playground______in the sun.A.evaporatedB.disappearedC.vanishedD.faded11.For______interested in nature,the club offers hikes and overnight camping.A.whoB.whomC.thoseD.them12.She played______in the orchestra.A.a saxophoneB.saxophoneC.saxophonesD.the saxophone13.Ryan can speak English,but not______her young sister does.A.as good asB.so good asC.so well likeD.as well as14.His beautiful wife,to whom he______for thirty years,was childless.A.has marriedB.has been marriedC.had marriedD.had been married15.This is the mission that______last year.A.was completeB.was completedC.had been completedpleted16.However hard she tried,she could not possibly make the machine______.A.workB.workingC.worksD.to be working17.You have never met each other before,______?A.have youB.haven't youC.do youD.don't you18.It has been decided that the meeting______till next Saturday.A.must be postponedB.should be postponedC.will be postponedD.would be postponed19.Everything goes as before,______?A.does itB.did itC.doesn't itD.didn't it20.All business plans dedicate to the purpose______.A.what if they will finally make profitsB.when they will finally make profitsC.however they will finally make profitsD.that they will finally make profits二、完形填空，(每小题2分，共20分)从选择项中选择一个最适合短文的选项。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
一、Choose the best answer.（共20分）( ) 1、Hello!I____your new teacher.May I know yourname?A. areB. isC.am( ) 2.Hello,Miss Zhao.My name___Song Fang.A. amB. isC. are( ) 3. We ______ here today.A. are allB. all areC. is allD. all is( )4 ----How old are you? ______ I ____15.A. amB. isC. are( ) 5. ----Who is the girl over there?-----She__my friend,LiMeiA are B. am C. is ( ) 6. Fire can be useful; ________ is also can be dangerous.A. andB. butC. orD. so( ) 7.I like your class.You ___a very good teacher.A. isB.areC. have( ) 8.There ___a lot of trees in my hometown.A. isB. areC. am( ) 9. ________ it is today!A. What fine weatherB. What a fine weatherC. How a fine weatherD. How fine a weather( ) 10. This class ________ now. Miss Gao teachesthem.A. are studyingB. is studyingC. be studyingD. studying二、Fill in the blanks with the right form of the评分人得分words or expressions.（共10分）①reach ②low ③north ④dry ⑤careful⑥light⑦high⑧thunderstorm ⑨neither…nor.. ⑩foeret1)Today the temperature is so___.I feel verycold.2)He can jump as__as 1.50m.3)In the __of China,it is very cold in winter.4) Look!There are black clouds in the sky.We are going to have a_____.5) We have had no rain for a long time.It is so___.6) The high temperature today will____37℃.7) Don ′t___to turn off the lights.8) You ′d better take an umbrella.There is going to be a____rain.9) The poor man could__read__write.10).You must be more__next time.You have made so many mistakes.三、Complete these new words.（共10分）1.a__ess2.el__m_nate3.do_a_n4.p__rmit5.ma_ual6.a_vent7.r_ute 8.s_ider 9.sl_ck10.c_t__nuity.四、Translate the following sentences.（共20分）1.EB ____________________2.in cash ___________________3.click the keyboard ____________________ 评分人 得分评分人 得分4.What is Internet?__________________________________________ 5.mail client program____________________________________________6有型的方面 ___________________________7.涌现 ___________________________8.按时完成 _______________________________9简历 ___________________________10.与。
相反__________________________五、Put the following steps in the right order.（5分）1.library A)教学楼2.workshop B)篮球场3.dining hall C)办公楼4．Office building D)图书馆5.student apartment E)食堂6.teaching building F)操场7.playground court G)学生公寓六．Read the following passage and choose the best answer.（10分）SafetyMore than two million people are disabled(残疾的)in work accidents each year. Most of these accidents results from carelessness. Workers use tools or machines improperly(不适当地),they fail to use the right safety equipment, or they ignore(忽视) the rules.Industrial(工业的) accidents affect everyone. Workers may be seriously injured. They may lose time and pay from work. The company’s insurance(保险)costs may go up. This means higher production costs and higher prices for consumers(消费者). Most accidents can be prevented. Workers need to learn the safe use of tools and machine. They must obey(服从)the rules that make a safer workplace for everyone.( ) 1. More than ________people are disabled in the work accidents each year.A. one millionB. two millionsC. two millionD. three million( ) 2. Most of these accidents result from_______.A. carefulnessB. carelessnessC. dangerD. bad working condition ( ) 3. Industrial accidents affect___________A .only oneself B. family membersC. everyoneD. workers in the factory ( ) 4._______ accidents can be prevented.A. Many of theB. Much of theC. Most of theD. All of the( ) 5. They ________the rules that make a safer workplace for everyone.A .can obey B. must obeyC. sometimes obeyD. may obey七．作文（30分）<Introduce yourself>英语试卷A卷答案一．1-5: B D A A C 6-10: B C A A A11-15: B B B B B二．1. in the process of 2.is made up of3. complain about4.is used to5. w hat’s more6.in charge of7. honoured 8. turn off9. is bored with 10. is aware that 三．1.市场部 Marketing Department2.总经理办公室 General Manager’s office3.禁止吸烟 No smoking4.数控车床 CNC lathe5.万用表 multimeter6.油漆 painting7.输入程序 input the programme8.焊接 welding9.禁止触摸 No touching10.如何使用工具 how to use a tool四．1.开口扳手 2.仓库 3.焊铁 4.你能告诉我如何使用工具吗？ 5.危险：刀片正在转动。
6. tool box 7. such as 8.safety rules 9.The first step isvery important. 10. This is a CNC lathe. 五．D-B-A-C六．1-5： B B C C B七．略。