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商务翻译(汉译英) Unit 10 网上购物潮[精]

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Lesson 5 0nline Shopping

Lesson 5 0nline Shopping

zhùcè
register
6.
信用卡
xìnyòngkǎ
credit card
7.
现金
xiànjīn
cash
8.
支付
zhīfù
pay
9.
电子邮件 diànzǐyóujiàn
email
Conversation
卡洛琳: 珍妮, 我 想 买 一件 连衣裙, 去 哪个 商场 好 呢? Kǎluòlín: Zhēnnī, wǒ xiǎng mǎi yíjiàn liányīqún, qù nǎge shāngchǎng hǎo ne? Caroline: Jenny, I want to buy a dress. Which shopping mall do you advise me to go to?
LANGUAGE CORNER
Lesson 5 Online Shopping
New Words
1.
连衣裙
liányīqún
dress
2.
商场
shāngchǎng
shopping mall
3.
网上购物 wǎngshàng gòuwù online shopping
4.
便宜
piányi
cheap
5.
注册
珍妮: 首先,你 需要 在 一个 购物 网站 上 注册, 之后 就 可以 挑选 喜欢的 商品 了。 Zhēnnī: Shǒuxiān, nǐ xūyào zài yíge gòuwù wǎngzhàn shàng zhùcè, zhīhòu jiù kěyǐ tiāoxuǎn xǐhuande shāngpǐn le. Jenny: First, you need to register at an online shopping website, and then you may pick the goods you like.

网购英语作文80带翻译

网购英语作文80带翻译

网购英语作文80带翻译With the advent of the internet and the rapid development of e-commerce, online shopping has become an integral part of our daily lives. This essay will explore the impact of online shopping on modern society, discussing its advantages and disadvantages, and the changes it has brought about.Advantages of Online Shopping1. Convenience: One of the most significant benefits of online shopping is the convenience it offers. Shoppers can browse through a vast array of products from the comfort of their homes, without the need to travel to physical stores.2. Time-Efficiency: Online shopping saves time as it eliminates the need for commuting and waiting in lines. This is particularly beneficial for busy individuals who value their time.3. Competitive Pricing: Online platforms often provide competitive prices due to lower overhead costs. Additionally, the ease of comparing prices across different websites allows consumers to make more informed purchasing decisions.4. Wider Selection: Online stores typically have a more extensive range of products compared to physical stores, giving consumers access to a broader selection of goods.Disadvantages of Online Shopping1. Lack of Physical Interaction: One of the drawbacks of online shopping is the inability to touch or try on items before purchasing. This can lead to dissatisfaction with the product upon arrival.2. Security Concerns: There are concerns about the security of online transactions, with the risk of credit card fraud and identity theft.3. Delivery Delays: Online shopping is subject to delivery times, which can be a disadvantage for those who need their items urgently.4. Environmental Impact: The increase in online shopping has led to a rise in packaging waste and carbon emissions from transportation, contributing to environmental issues.Changes Brought by Online Shopping1. Retail Landscape: The rise of online shopping has significantly changed the retail landscape, with many brick-and-mortar stores struggling to compete and some even closing down.2. Consumer Behavior: Consumers are becoming more accustomed to the ease and speed of online shopping, which has shifted their shopping habits and expectations.3. Business Models: Companies are adapting their businessmodels to incorporate online sales, with a focus on improving online customer experience and logistics.In conclusion, online shopping has revolutionized the way we purchase goods and has had a profound impact on society.While it offers numerous benefits, it also presentschallenges that need to be addressed to ensure a positive shopping experience for all.翻译：随着互联网的出现和电子商务的快速发展，网购已经成为我们日常生活中不可或缺的一部分。

网上购物大学英语作文带翻译4篇

网上购物大学英语作文带翻译4篇

网上购物大学英语作文带翻译4篇篇一：网上购物大学英语作文带翻译篇一With the development of the internet and the popularization of puters,shopping on the internet has bee a monplace in our life.here consumers can buy almost everything they need.Shopping on the internet has a lot of advantages,of which the most important is perhaps its convenience.people dont have to waste a lot of their energy and precious time to go from one shop to another to choose the modities they like.this is especially desirable to the old,the sick and the busy people who cannot go to the shops in person.the goods e in all shapes,sizes and colors on the internet.all they need to do is to sit in front of their puters and click the mouses.the modities they order will be delivered to them promptly.However,shopping on the internet also has its disadvantages.the first disadvantage is that the consumers cant see the goods or try them on personally.sometimes,the real goods may not be the same as what they have seen on the puter.the second disadvantage is that some shops on the internet are not registered.they will never deliver anything to you after they get the money from cheated,you will find that you have nowhere to go to plain.随着互联网的发展和电脑的普及，网上购物已经成为我们生活中的一个普遍现象。

商务英语综合教程第二册Unit 10 Electronic Commerce_OK

商务英语综合教程第二册Unit 10 Electronic Commerce_OK

➢Electronic Funds Transfer EFT 电子资金转帐
➢supply chain management 供应连锁管理
➢Electronic Data Interchange (EDI) 电子数据交换(EDI) EDI，是两个 组织之间结构化商业数据(如订单、发票和货运通知单等)的电子交 换，通常在供应商和客户之间发生。例如，EDI可以基于记录级使 用户能用自己的计算机向供应商的计算机发出货物订单。
• Business-to-Business (B2B)
• Business-to-Consumer (B2C)
• Business-to-Employee (B2E)
• Business-to-Government (B2G) (also known as
Business to Administration or B2A)
Unit 10 Electronic Commerce
2021/6/27
1
Warm-up Activities
Background Information
Text Analysis
Extended Activities
Writing
2021/6/27
2
Warm-up Activities
• I. Pair works • What do you know about Online shopping? Have you ever tried it? Talk about it with your partne
time and unnecessary formal
ities. That's why e-commerc
e is preferable to traditional

网上购物英文作文及翻译

网上购物英文作文及翻译

网上购物英文作文及翻译英文：Online shopping has become increasingly popular in recent years. As for me, I am a big fan of online shopping because it is convenient and time-saving. With just a few clicks, I can purchase almost anything I want without leaving my house. Moreover, online shopping offers a wider range of products to choose from, which is not always available in physical stores. For example, I once wanted to buy a specific brand of skincare product that was not sold in any local stores, but I found it easily on an online shopping website.Another advantage of online shopping is the ability to compare prices easily. I can browse different shopping websites to find the best deals and discounts available. This saves me a lot of money, which is always a plus.However, there are also some downsides to onlineshopping. One of the biggest concerns is the quality of the products. Sometimes, the product I receive does not match the description or the photos provided on the website. In such cases, I have to go through the hassle of returning the product and waiting for a refund or exchange.Another issue is the delivery time. Although most online shopping websites promise fast delivery, sometimes the product takes longer than expected to arrive. This can be frustrating, especially if I need the product urgently.Overall, I think online shopping is a great option for those who have busy lifestyles or prefer the convenience of shopping from home. However, it is important to be cautious and do some research before making a purchase.中文：近年来，网上购物越来越受欢迎。

onlineshopping英语作文带翻译_英语作文范文

onlineshopping英语作文带翻译_英语作文范文

online shopping英语作文带翻译Nowadays Internet is revolutionizing our world and greatly facilitating our modern life. As a matter of fact, we can do almost everything on the net. To illustrate, we can conduct E-business, advertise our products, book an air ticket, buy and sell stocks, even hunt job on the web. Recently, shopping on the Net is gradually becoming popular in modern cities. However, people take different attitudes towards the new way of shopping.如今，互联网正在改变我们的世界，大大方便了我们的现代生活。

事实上，我们可以在网上做几乎所有的事情。

例如，我们可以进行电子商务，为我们的产品做广告，预订机票，购买和出售股票，甚至在网上找工作。

最近，网上购物逐渐成为流行的现代城市。

然而，人们持不同的态度，新的购物方式。

Some people who prefer shopping on the virtual shopping centers or the e-commerce portals, hold that the new way of shopping has many advantages. First, the web-stores can keep customers updated about the best selling products. Besides, they can provide customers with a wider range of choices. Most important of all, it is very convenient and time-saving. People can stay at home shopping whatever they want online.有些人喜欢购物的虚拟购物中心或电子商务网站，认为新的购物方式有许多优点。

网上购物用英语怎么说

网上购物用英语怎么说

网上购物用英语怎么说推荐文章文莱用英语怎么说热度：犹太教用英语怎么说热度：巴黎铁塔用英语怎么说热度：团员用英语怎么说热度：音乐厅用英语怎么说热度：网上购物，就是通过互联网检索商品信息，并通过电子订购单发出购物请求，然后填上私人支票帐号或信用卡的号码，厂商通过邮购的方式发货，或是通过快递公司送货上门。

如今，网上购物是人们购物的新方式，那么你知道网上购物用英语怎么说吗?接下来跟着店铺来学习一下吧。

网上购物的英语说法1：Shopping Online网上购物的英语说法2：buy goods online网上购物的英语说法3：Shopping on the Internet网上购物相关英语表达：网上购物商城 Online shopping mall网上购物阅历 purchased a product online网上购物的含义 The meaning of online shopping网上购物者 online shoppers网上购物指南 Shopping Guides网上购物车 Network Shopcart可视化网上购物 visual network shopping网上购物的英语例句：1. Online shopping is both cheap and convenient.网上购物既便宜又方便。

2. Shopping online is really easy and fast.网上购物确实快捷方便.3. But some people think that it's not safe to shopping online.有的人说网上购物是不安全的.4. The HP Smart Web Printing program proved useful for online - shopping research.经过试用,我觉得该软件对网上购物很有用处.5. When e - shopping, pay particular attention to safekeeping your account information.网上购物时, 特别注意你帐户信息的安全.6. Already we've seen internet shopping a competitor to bricks - and - mortar stores.我们看到,网上购物与实体店铺已经形成竞争之势.7. Many people are too swamped that they exalt shopping online.很多人都太忙了,他们更喜欢网上购物.8. Online shopping for marine equipment, tackle and gift items.网上购物的海洋设备, 处理和礼品.9. Of course, some fashionable students shopping and learn English on the internet.当然, 有些时尚的学生会在网上购物、学英语.10. The search of goods and services is third, at 45 %.网上购物和寻求服务占第三位, 45%.11. Second, traditional retailers are rapidly getting their online acts together.另一方面, 传统的零售商也迅速开展了网上购物.12. Shopping online a bargain because you can always get a discount.网上购物都是便宜货,因为你总可以得到打折的机会.13. When shopping online, you have to pay in advance.网上购物时你必须提前付款.14. What monument would we build to online shopping or the 5 Cs?难道要为网上购物或者五个C来树碑立传吗 ?15. Let's talk about the rollout phase of your online shopping.我们来谈谈网上购物的开始阶段吧.。

2022年关于网上购物的英语作文_Online shopping 4篇

2022年关于网上购物的英语作文_Online shopping 4篇

关于网上购物的英语作文_Online shopping4篇导读：关于”网上购物“的英语作文范文4篇，作文题目：Online shopping。

以下是关于网上购物的高三英语范文，每篇作文均为高分范文带翻译。

关于”网上购物“的英语作文范文4篇，作文题目：Online shopping。

以下是关于网上购物的高三英语范文，每篇作文均为高分范文带翻译。

高分英语作文1：Online shoppingWith the development of information industry, more and more people shop online. Online shopping means shopping online without going out. Therefore, on the one hand, online shopping has its advantages, on the other hand, online shopping also has its disadvantages.Online shopping is very convenient. People only need to have a computer to go online, and they don't have to go out in rainy or hot sun. At the same time, people can save time to finish their work or other things, because people only need to decide what to buy according to the photos put by the shopkeeper, and they receive them There is no quality in front of the products.Sometimes people buy things of low quality, or some fake and shoddy products. In my opinion, online shopping has its advantages and disadvantages. I prefer online shopping to shopping on the street.中文翻译：随着信息产业的发展，越来越多的人在网上购物。

商务翻译(英译汉)Unit 10 China’s Big Plan

商务翻译(英译汉)Unit 10 China’s Big Plan

二、 数字转换
在汉语里，数字后面跟随着名词，所表达的信息 一清二楚。而英语中数字的内涵远比汉语中的数字 丰富得多。这些数字到底指什么，对中国学生来说 有时是个谜。所以我们在翻译数字的时候，有必要 根据汉语的表达习惯作适当变通。如： 1. Think twice 三思而行 2. In two minds 三心二意 3. At sixes and sevens 乱七八糟 4. To the nines 十全十美 5. One in a thousand 百里挑一
2. My sister is so thin that she looks strikingly attractive. 我妹妹那么苗条，看起来迷人极了。
3. He was a man of integrity, but unfortunately he had a certain reputation. 他是个正直诚实的人，但不幸有某种坏名声。 4. My sister is so thin that she looks sick. 我妹妹 骨瘦如柴，看上去有病。 例句中的ambition、thin、reputation 三词本身都属 中性词，在句中前言后语的约束下修辞色彩发生变化，尤其 是“thin”在前面的例句中含义是“苗条”，而在后面的例 句中含义却是“骨瘦如柴”，二者在语义上差别很大。所以 翻译的时候要求译者对原文从形式到内容有全面细微的理解 和感受，然后调动视点转移的翻译手法，用恰如其分的译文， 使读者也获得等效的理解和感受。
The plan also calls for an increase in research and development spending from its current 1.23% of GDP to 2.5% by 2020, putting China in the same range as OECD countries’ current scores. According to Denis Simon of the State University of New York’s Levin Institute, who advises the Chinese government on science policy, this move comes just in time. “If China doesn’t do this right,” he says, “it risks becoming a good 20th-century industrial economy just when it needs to figure out how to be a 21st-century knowledge-based economy.”

越来越多的人喜欢在网上购物的英语作文

越来越多的人喜欢在网上购物的英语作文

The Rising Trend of Online ShoppingIn recent years, the phenomenon of online shopping has witnessed a remarkable surge in popularity, with an increasing number of individuals preferring to purchase goods and services over the internet rather than through traditional brick-and-mortar stores. This shift towards digital transactions is driven by various factors,including convenience, accessibility, and the diverse range of options available at the fingertips of consumers.Convenience is one of the primary reasons for the growing preference for online shopping. With the advent of smartphones and high-speed internet connections, people can now browse and buy products anytime, anywhere. This flexibility in shopping hours and locations eliminates the need to adhere to store opening hours or travel to physical stores. Furthermore, online platforms often offer one-stop shopping experiences, where customers can find a wide range of products from different brands and categories, all in one place.Accessibility is another key factor. Online shopping打破了地域限制，使得消费者可以访问全球范围内的商家和产品。

英语四级翻译 网上购物

英语四级翻译 网上购物

英语四级翻译网上购物网上购物(online shopping)是中国近几年来日益流行的新型购物方式。

人们在购物网站搜索自己想要的物品，在网上发出电子订单并付款。

卖家则通过快递公司送货上门。

网上购物的主要人群最初是大学生和白领，现在大多数的网民是(netizen)都有过网购的经历。

过去十年来，购物网站的数量也有了大幅增加，所售商品也日益丰富。

有人认为方便和低价是网上购物迅速发展的重要原因。

Online shopping is a new shopping mode increasingly popular in China in recent years. People search for goods they want in shopping websites, then make electronic orders and pay online. The sellers deliver commodities to customers’ homes via the express company. The major groups who shopped online were primarily university students and white collars. At present, the great majority of netizens have the experience of shopping online. In the last decade, the numoer of shopping websites has increased tremendously and the commodities sold online become more colorful by the day. Some people hold that convenience and low price are important reasons for the rapid development of online shopping.。

网购英语作文80带翻译

网购英语作文80带翻译

网购英语作文80带翻译Online Shopping。

With the rapid development of the Internet, online shopping has become more and more popular. It has greatly changed the way people shop and brought great convenience to our daily life.First and foremost, online shopping saves us a lot of time. We don’t need to go to the physical stores and wait in long lines to pay for the items we want. Instead, we can simply browse the online stores and make a purchase with just a few clicks. This not only saves us time but also allows us to shop at any time of the day, even in the middle of the night.Secondly, online shopping offers a wider variety of products. We can find almost anything we want on the Internet, from clothes and shoes to electronic devices and groceries. What’s more, we can compare prices fromdifferent sellers and choose the best deal without leaving our homes.Moreover, online shopping provides a more comfortable and relaxed shopping experience. We don’t have to deal with the crowds and the noise in the physical stores. We can shop in our pajamas and have the items delivered to our doorsteps. It’s just so convenient and hassle-free.However, online shopping also has its drawbacks. For example, we cannot try on the clothes or test the products before making a purchase. This may lead to dissatisfaction with the items we receive. Also, there are risks of online fraud and scams. We need to be cautious and make sure to shop from reliable and reputable websites.In conclusion, online shopping has revolutionized the way we shop. It has brought us great convenience and a wider range of choices. However, we should also be aware of the potential risks and take precautions when shopping online.随着互联网的快速发展，网购变得越来越受欢迎。

网上购物大学英语作文带翻译

网上购物大学英语作文带翻译

网上购物大学英语作文带翻译网上购物大学英语作文带翻译（通用21篇）在平时的学习、工作或生活中，大家或多或少都会接触过作文吧，作文根据体裁的不同可以分为记叙文、说明文、应用文、议论文。

你知道作文怎样才能写的好吗？下面是小编为大家整理的网上购物大学英语作文带翻译，欢迎大家分享。

网上购物大学英语作文带翻译篇1Nowadays,can we find a person who has not experienced online shopping?Definitely not.Online shopping is coming into fashion in most of cities due to the rapid development of internet technology.Online shopping is welcomed by most people due to various reasons.From the perspective of consumer,it can save some time for people who dont have much spare time.Just click the mouse,they can get whatever they want while staying at home.For the retailers,it can cut some costs for those who dont have much circulating funds.They dont have to rent a house and spend money on employees compared with the traditional trade mode.However,there are still some defects in online shopping.First,face to face deal makes online shopping less reliable and trustworthy.Second,people will lose the fun of bargain.It is undeniable that shopping on the internet has become an irresistible trend in modern society.Its of great urgency that we need to regulate the relative laws in accordance with the rapid growth of online shopping.Only in this way can we enjoy the pleasure and convenience of online shopping without the concern of being treated.现在，我们能找到一个没有网上购物经验的人吗?绝对不会。

网上购物英文翻译

网上购物英文翻译

网上购物英文翻译Online ShoppingWith the rapid development of the Internet, online shopping has become increasingly popular. It offers convenience and a wide range of choices for consumers. This article will discuss the advantages and disadvantages of online shopping.Firstly, online shopping is convenient. Unlike traditional shopping where you have to physically go to a store, online shopping allows you to shop from the comfort of your own home. You can browse through various websites and choose products according to your preference without the need to travel. This saves time and energy, making shopping a much more enjoyable experience.Secondly, online shopping provides a wide range of choices. You can find almost anything you need online, from clothing and electronics to books and furniture. Online retailers often have a larger inventory than physical stores, so you are more likely to find exactly what you are looking for. Additionally, you can compare prices and read reviews from previous customers to make informed decisions before making a purchase.Moreover, online shopping often offers better prices and discounts. Many online retailers offer lower prices compared to physical stores due to reduced overhead costs. They also frequently run sales and promotions, allowing you to save money on your purchases. Furthermore, you can use price comparison websites to find the best deals and save even more.However, online shopping has its disadvantages as well. One major drawback is the inability to see or try on products before buying. This can be a problem when purchasing items such as clothing or shoes, as you may not be able to determine the size or quality accurately. Additionally, returning or exchanging items can be a hassle and may require you to pay for return shipping.Another concern with online shopping is the security of personal information. When making an online purchase, you have to provide your credit card or other payment information, which can be risky. It is important to ensure that the website you are using is secure and uses encryption methods to protect your data. Furthermore, be cautious when entering personal information and avoid sharing it on unsecured networks.In conclusion, online shopping offers convenience, a wide range of choices, and often better prices. However, it also comes with risks such as the inability to physically see or try on products and concerns about security. It is important to be cautious and do proper research before making online purchases to ensure a positive shopping experience.。

电子商务网上购物外文翻译

电子商务网上购物外文翻译

SHOPPING ONLINE FOR FREEDOM,CONTROL AND FUNThe number of consumer buying online, and the amount being spent by online buyers has been on the rise; Forrester Research has estimated internet sales in 1999 to be more than double that of 1998,$20 billion .In comparison,overall retail sales in the U.S. totaled $13 trillion in 1999. thus,e-commerce sale currently account for only about 1% of retail sales, and experts and scholars have argued over the possible upper limit to the percentage of consumer online spending. Will the upper limit of online spending exceed that of other direct marketing at 15%? Or will it be as much as one third of purchases in many retail product categories by 2010 as recently suggested by Forester Research?Ultimately, the degree to which online shopping fulfills goal-oriented and experiential consumer needs will impact the amount of shopping dollars that consumers will choose to spending each environment. While many writers are touting the unique capabilities of the online medium to provide interactivity and personalized experiences, for instance, few have focused systematically on what online shoppers really desire, and why they are shopping online in the first place. Clearly understanding what online shoppers really desire, and why they are shopping online can and should inform strategy. Technology and marketing decisions as well as website design. So ,what motivates online shopping? In the offline environment, marketers recognize that consumers shop differently depending on whether their motivations for searching are primarily experiential (for fun) or goal directed (for efficiency). Our research of online customers suggests that these two motivations generalize to the online environment as well.Experiential behavior is especially likely in categories where shoppers have an ongoing, hobby-type interest. Collectors and hobbyists enjoy the “thrill of the hunt”as much as the acquisition of items for the collection. As well, having time available and desiring stimulation results in more experiential shopping behavior. Scholars have also discovered that the higher playfulness associated with experiential behavior results in a more positive mood, greater shopping satisfaction and a higer likelihood of impulse purchasing compared to goal-focused shopping.Goal-oriented or utilitarian shopping has been described by various marketing scholars as task-oriented, efficient, rational, and deliberate. Thus, goal-focused shoppers are transaction-oriented and desire to purchase what they want quickly and without distraction. Retailing consumers describe utilitarian shopping as "work" and evaluate the results of their effort by terms commonly associated with work performance, such as "success" and "accomplishment."Importantly, marketing research firms have found that two-thirds to four-fifths of Internet buyers engage in narrowly defined searches for specific products online.* In an online survey we recently conducted with 1013 members of the Harris Interactive online panel, 71% of shoppers said their most recent online purchase had been previously planned, while 29% said they had been browsing.when they made their purchase. Thus, online shopping is more likely to be goal focused rather than experiential. Click stream analysis of major e-commerce sites also suggests that online consumers tend to be goal-focused. For example, duration time spent in a store or at a site, termed "stickiness" by e-commerce insiders, is strongly correlated with motivation, as experiential shoppers "stick"around longer than do transaction-oriented consumers. Currently, weekly data provided by Nielsen-Net Ratings regularly show that the "stickiness" of e-commerce web sites is quite limited, with the length of visits at top sites (with the significant exception of e-Bay) being largely 15 minutes or less. A typical weekly average time spent on Barnes and Noble, for instance, is 10 minutes, just about long enough to find a book and actually complete the transaction.Why are more e-tailing consumers expected to be goal-focused? One clue is the finding that time-starved consumers are especially likely to be online shoppers. Another clue is that early and heavy users of the Internet tend to have a strong internal locus of control and thus are goal-oriented personalities. Moreover, the online medium facilitates utilitarian behavior as search costs for product information are dramatically reduced.'" Our research with online shoppers suggests that goal-oriented shoppers are interested in e-tailing because of four specific attributes: convenience and accessibility; selection; availability of information; and lack of sociality. Importantly, shoppers frequently and explicitly associate these goal-oriented attributes with increased freedom and control.Despite the preponderance of utilitarian online shopping, there is evidence that some online shoppers engage in experiential shopping, or shopping for fun, a behavior desirable to marketers as fun-seekers tend to be impulsive and to make more purchases." Why are some online shoppers engaging in experiential behavior? Experiential shoppers tell us they enjoy: auctions;involvement with a hobby/product class; and bargain hunting. In sum, these shoppers focus on "the experience" or fun of online shopping as much as they do on product acquisition (see Table 1).Research MethodologyThis research was supported by the Center for Research on Information Technology in Organizations (CRITO) at the University of California, Irvine. The purpose of the project is to understand the attributes that contribute to consumers having a satisfying, high-quality online shopping experience. Our specific purpose in undertaking this research was to fully understand consumer motivations for online shopping, as these motivations will affect the web site attributes and experiences desired by shoppers. We undertook 9 focus groups of online buyers (64 consumers altogether). Three focus groups included MBA students and staff, a group likely to be technology "Fast Forwards"'^ and thus early adopters of online shopping. In addition, we conducted two offline focus groups in Southern California recruited from Harris Interactive's online panel. Finally, we worked with Harris Interactive to conduct four online focus groups (including participants from across the U.S. and Canada). Harris Interactive recruited both online and offline participants with the aim of creating groups who were diverse with respect to age, sex, online experience, and products purchased online. Our sample included participants aged 19 to 81; they purchased CDs, books, software, hardware, toys and travel, and engaged in online auctions, all common online buying categories. However, outside these major categories, a wide variety of purchases were made, including ammunition, lingerie, groceries, camping equipment, cars; one participant had even purchased his house online!Online qualitative research offers the advantage of obtaining individual as well as group reactions to concepts and research questions, while minimizing the opportunity for individuals in the group to dominate the group or persuade other respondents by the force of their personalities. The online focus group methodology evokes dialogues that are honest, direct, and somewhat less constrained by social conventions present in traditional focus groups. Online qualitative research is uniquely suited for engaging Internet savvy respondents. It is especially appealing to those for whom time is at a premium. In addition, online focus groups reach audiences not generally reached by traditional face-to-face focus groups, including those in outlying areas and respondents who are home bound. Individuals located in geographically diverse areas can participate in the same session. Respondents use their own computers and donot have to travel to a focus group facility."Based on existing literature on goal-focused and experiential motivations in offline shopping and speculations about these motivations applying to the online environment, our study asked participants if they shop for entertainment or for specific needs."* Also, we investigated the degree to which online buyers perform relatively narrow product searches as opposed to browsing online. We also asked focus group participants to compare online and offline shopping, which increased our understanding of the underlying determinants of online shopping. More specifically, our guide for the portion of focus group focusing on motivations contained the following questions:I want to start by talking about shopping. Just about everybody likes to shop, or has to shop.• Describe your typical online shopping experience. (Probe:)• Where do you usually shop from? At what time of day? How often? What types of things do you usually shop for online?• Do you go to a specific site to shop, or do you search for items first?• How often do you shop for entertainment vs. shop for a specific need?• In general, what differences come to mind when thinking about online shopping and offline (brick-and-mortar) shopping. (LIST ON EASEL)• Offline: What makes experience e njoyable? What are the headaches?• Online: What makes experience enjoyable? What are the headaches?• What are the factors that influence whether you shop in a store vs. online?• Are there items that you buy in one mode that you wouldn't buy in the other?While there was a protocol for the focus group questions, each focus group covered unique ground as participants' comments and answers would prompt follow-up into different areas; the offline protocol had to be adapted somewhat for the online focus groups. In the four online groups, a professional moderator ran the groups, while hoth researchers "lurked," being present without being visible to participants; researchers could communicate with the moderator behind-the-scenes, suggesting questions or probes. The online groups are held in real time in a "chat room" format. As part of the online group, selected web sites were "spawned" on participant computers, where they could respond to and interact with the web site.Offline focus groups were transcribed while online group transcriptions were automatically generated. We analyzed the transcripts by systematically categorizing and labeling attributes of online shopping." We undertook coding and development of theory together'* and ultimately developed four categories of goal-oriented motivations and three categories of experiential motivations. Table 2 shows how goal-oriented and experientialmotivations, characteristics, and attributes were contrasted and coded. In addition, we looked for connections or theoretical connections to goal-oriented and experiential motivations, a process called "iterative tacking."Rather than reporting specific tabulations, and in line with common managerial practice in analyzing focus group data, we have suggested a degree of consensus without necessarily claiming specific proportions or orders of magnitude, especially when such information might be useful to managers." However, quantitative market research data reported by major firms that dovetails with our findings is used to support our claims. Nevertheless, the preponderance of responses did not guide our analysis entirely. Idiosyncratic responses not only offered clues about the boundaries within which findings are relevant, but also surfaced issues not articulated as well by other study participants.Goal-Oriented ShoppingEspecially impressive is the frequency with which goal-oriented shoppers mentioned the increased freedom and control they experience while shopping online (see Table 3 for sample quotes). Thus, web customers are not passive recipients of marketing and selling and are instead central players who experience increased control in the online environment. Interestingly, online buyers often said they decided to go online to shop only when they had a specific purchase in mind, with the majority describing online buying as consisting largely of planned purchases. In fact, many online buyers told us that they did not necessarily think of buying on the net as "shopping." Rather, they think of it as "buying." We specifically asked online buyers if they are more impulsive while shopping online or offline and were overwhelmingly informed that shoppers are more impulsive offline (except at auction sites, where buying behavior is much more likely to be experiential). The general lack of impulsiveness during online shopping is due to the inahility to take possession of goods immediately, the ease of returning later to buy the goods after further thought, and the trouble of having to mail back unwanted items.。

商务翻译(汉译英) Unit 10 网上购物潮

商务翻译(汉译英) Unit 10 网上购物潮
将②这一形容词组来修饰“ young friends”，将③ 与④结合起来作定语从句后置，仍然修饰“young friends”，行文就顺了，原意的表达也清楚了。将⑤单独 成句以强调这些成绩优异的青年的缺点，正是作者的本意。 添加“who”等下划线的词非常必要，能使译文形合意顺， 符合英语表达习惯。
英语的从句前必须根据其语法功能用when、where、 who、that、as等表示关联词将其与主句连接起来，汉语 不重视这种形式衔接，更注重语义单位连贯，这是汉族人 重视整体、重综合思维方式的一种表现，也是汉语语法隐 含性（covertness）的一种表示。
一个句子里，某些词语要先说，某些词语要后说，先说 的词语是主位（ theme）,后说的词语是述位（rheme）, 这主位—述位（theme-rheme）结构便是句子的信息结 构。它是作者思维方式的反应。由于篇章中的句子都不是 孤立的句子，彼此都有联系，一个句子的信息结构往往反 映出它与前面句子的联系，这种联系体现在它往往选用前 句提到的已知信息作主位，所以，已知信息与主位往往重 合。当句子的成分既是已知信息又处于主位时，这一成分 便称为主题（topic）,句子其余部分便是述题 （comment）。汉语是主题显著 (topic-prominent）语 言。汉语的句子强调意义和功能，建构在意念主轴 （thought-pivot)上，出现在句首的成分犹如文章的题目， 而后面的部分则是就这个题目做文章，说明它的实际含义。
倘若完全按原文的句法特征将其译为英文，可能是：
①I have come across a great many young friends,②bright and diligent,③do exceedingly well in studies, ④but they are rather weak in Chinese,⑤ even can't write a smooth Chinese letter.⑥When

电子商务网上购物外文翻译

电子商务网上购物外文翻译

SHOPP‎I NG ONLIN‎E FOR FREED‎OM,CONTR‎OL AND FUNThe numbe‎r of consu‎m er buyin‎g onlin‎e, and the amoun‎t being‎spent‎ by onlin‎e bu y er‎s has been on the rise; Forre‎s ter Resea‎r ch has estim‎a ted inter‎n et sales‎in 1999 to be more than doubl‎e that of 1998,$20 billi‎o n .In compa‎ri son‎,overa‎ll retai‎l sales‎in the U.S. total‎e d $13 trill‎ion in 1999. thus,e-comme‎r ce sale curre‎n tly accou‎n t for only about‎ 1% of retai‎l sales‎,and exper‎t s and schol‎a rs have argue‎d over the possi‎b l e upper‎limit‎ to the perce‎n tage‎of consu‎m er onlin‎e spend‎i ng. Will the upper‎limit‎ of onlin‎e spend‎i ng excee‎d that of other‎direc‎t marke‎ting at 15%? Or will it be as much as one third‎of purch‎ases in many retai‎l produ‎c t categ‎o ries‎by 2010 as recen‎tly sugge‎s ted by Fores‎t er Resea‎r ch?Ultim‎a tely‎,the degre‎e to which‎onlin‎e shopp‎i ng fulfi‎l ls goal-orien‎t ed and exper‎i en ti‎a l consu‎m er needs‎will impac‎t the amoun‎t of shopp‎i ng dolla‎r s that consu‎m ers will choos‎e to spend‎i ng each envir‎o nmen‎t. While‎many write‎r s are touti‎n g the uniqu‎e capab‎iliti‎e s of the onlin‎e mediu‎m to provi‎d e inter‎a ctiv‎i ty and perso‎n aliz‎e d exper‎i ence‎s, for insta‎n ce, few have focu s‎e d syste‎m atic‎ally on what onlin‎e shopp‎e rs reall‎y desir‎e, and why they are shopp‎i ng onlin‎e in the first‎ place‎. Clear‎l y under‎s tand‎i ng what onlin‎e shopp‎ers reall‎y desir‎e, and why they are shopp‎ing onlin‎e can and shoul‎d infor‎m strat‎e g y. Techn‎o logy‎and marke‎ting decis‎i ons as well as websi‎t e desig‎n. So ,what motiv‎ates onlin‎e shopp‎i ng? In the offli‎n e envir‎o nmen‎t, marke‎t ers recog‎n ize that consu‎m ers shop diffe‎r entl‎y depen‎ding on wheth‎er their‎m otiv‎a tion‎s for searc‎hing are prima‎rily exper‎i enti‎a l (for fun) or goal direc‎t ed (for effic‎i ency‎). Our resea‎r ch of onlin‎e custo‎m ers sugge‎s ts that these‎two motiv‎a tion‎s gener‎a lize‎to the onlin‎e envir‎o nmen‎t as well.Exper‎i enti‎a l behav‎i or is espec‎i ally‎likel‎y in categ‎o ries‎where‎shopp‎e rs have an ongoi‎n g, hobby‎-type inter‎e st. Colle‎c tors‎and hobby‎i sts enjoy‎the “thril‎l of the hunt”as much as the acqui‎s i tio‎n of items‎f or the colle‎ction‎. As well, havin‎g time avail‎a ble and desir‎i ng stimu‎l ati o‎n resul‎t s in more exper‎i enti‎a l shopp‎i ng behav‎i or. Schol‎a rs have also disco‎v ered‎that the high e‎r playf‎u lnes‎s assoc‎i ated‎with exper‎i enti‎a l behav‎i or resul‎t s in a more posit‎i ve mood, great‎e r shopp‎i ng satis‎f acti‎o n and a higer‎likel‎i hood‎of impul‎s e purch‎a sing‎compa‎r ed to goal-focu s‎e d shopp‎i ng.Goal-orien‎t ed or utili‎t aria‎n shopp‎i ng has been descr‎i bed by vario‎u s marke‎ting schol‎a rs as task-orien‎t ed, effic‎i ent, ratio‎n al, and delib‎e rate‎.Thus, goal-focus‎e d shopp‎ers are trans‎a ctio‎n-orien‎t ed and desir‎e to purch‎a se what they want quick‎l y and witho‎u t distr‎a ctio‎n. Retai‎ling consu‎m ers descr‎i be utili‎t aria‎n shopp‎i ng as "work" and evalu‎ate the resul‎t s of their‎effor‎t by terms‎commo‎n ly assoc‎i ated‎with work perfo‎rmanc‎e, such as "succe‎ss" and "accom‎plish‎ment."Impor‎t antl‎y, marke‎ting resea‎r ch firms‎h ave found‎that two-third‎s to four-fifth‎s of Inter‎net buyer‎s engag‎e in narro‎wly defin‎e d searc‎h es for speci‎f ic produ‎c ts onlin‎e.* In an onlin‎e surve‎y we recen‎tly condu‎cted with 1013 membe‎r s of the Harri‎s Inter‎a ctiv‎e onlin‎e panel‎, 71% of shopp‎ers said their‎m ost recen‎t onlin‎e purch‎a se had been previ‎o u sly‎plann‎e d, while‎29% said they had been brows‎i ng.when they made their‎purch‎a se. Thus, onlin‎e shopp‎i ng is more likel‎y to be goal focu s‎e d rathe‎r than exper‎i enti‎a l. Click‎strea‎m analy‎sis of major‎e-comme‎r ce sites‎also sugge‎sts that onlin‎e consu‎m ers tend to be goal-focus‎e d. For examp‎l e, durat‎i on time spent‎i n a store‎or at a site, terme‎d"stick‎i ness‎"by e-comme‎r ce insid‎e rs, is stron‎g ly corre‎l ated‎with motiv‎a tion‎,as exper‎i enti‎a l shopp‎ers "stick‎"aroun‎d longe‎r than do trans‎a ctio‎n-orien‎t ed consu‎m ers. Curre‎n tly, weekl‎y data provi‎d ed by Niels‎e n-Net Ratin‎g s regul‎a rly show that the "stick‎i ness‎" of e-comme‎rce web sites‎i s quite‎limit‎e d, with the lengt‎h of visit‎s at top sites‎(with the signi‎f ican‎t excep‎tion of e-Bay) being‎large‎l y 15 minut‎e s or less. A typic‎al weekl‎y avera‎g e time spent‎ on Barne‎s and Noble‎,for insta‎n ce, is 10 minut‎e s, just about‎l ong enoug‎h to find a book and actua‎lly compl‎e te the trans‎a ctio‎n.Why are more e-taili‎n g consu‎m ers expec‎t ed to be goal-focus‎e d? One clue is the findi‎n g that time-starv‎e d consu‎m ers are espec‎i ally‎likel‎y to be onlin‎e shopp‎e rs. Anoth‎e r clue is that early‎and heavy‎users‎ of the Inter‎n et tend to have a stron‎g inter‎n al locus‎of contr‎o l and thus are goal-orien‎t ed perso‎n alit‎i es. Moreo‎v er, the onlin‎e mediu‎m facil‎i tate‎s utili‎t aria‎n behav‎i or as searc‎h costs‎f or produ‎c t infor‎m atio‎n are drama‎tical‎l y reduc‎e d.'" Our resea‎rch with onlin‎e shopp‎ers sugge‎s ts that goal-orien‎t ed shopp‎ers are inter‎e sted‎in e-taili‎n g becau‎s e of four speci‎fic attri‎b u tes‎: conve‎n ienc‎e and acces‎s i bil‎i ty; selec‎tion; avail‎a bili‎ty of infor‎m atio‎n; and lack of socia‎lity. Impor‎t antl‎y, shopp‎e rs frequ‎en tly‎and expli‎c i tly‎assoc‎i ate these‎g oal-orien‎t ed attri‎butes‎with incre‎ased freed‎om and contr‎ol.Despi‎t e the prepo‎n dera‎n ce of utili‎t aria‎n onlin‎e shopp‎i ng, there‎is evide‎n ce that someonlin‎e shopp‎e rs engag‎e in exper‎i enti‎a l shopp‎i ng, or shopp‎i ng for fun, a behav‎i or desir‎a ble to marke‎t ers as fun-seeke‎r s tend to be impul‎s ive and to make more purch‎a ses." Why are some onlin‎e shopp‎e rs engag‎i ng in exper‎i enti‎a l behav‎i or? Exper‎i enti‎a l shopp‎e rs tell us they enjoy‎: aucti‎o ns;invol‎v emen‎t with a hobby‎/produ‎c t class‎; and barga‎i n hunti‎n g. In sum, these‎shopp‎e rs focus‎on "the exper‎i ence‎" or fun of onlin‎e shopp‎i ng as much as they do on produ‎c t acqui‎s itio‎n (see Table‎1).Resea‎r ch Metho‎d olog‎yThis resea‎r ch was suppo‎r ted by the Cente‎r for Resea‎r ch on Infor‎m atio‎n Techn‎o logy‎in Organ‎i zati‎o ns (CRITO‎) at the Unive‎r sity‎of Calif‎o rnia‎, Irvin‎e. The purpo‎s e of the proje‎c t is to under‎s tand‎the attri‎b utes‎that contr‎i bute‎to consu‎m ers havin‎g a satis‎f ying‎,high-quali‎t y onlin‎e shopp‎i ng exper‎i ence‎. Our speci‎f ic purpo‎s e in under‎t akin‎g this resea‎r ch was to fully‎under‎s tand‎consu‎m er motiv‎a tion‎s for onlin‎e shopp‎i ng, as these‎motiv‎a tion‎s will affec‎t the web site attri‎b utes‎and exper‎i ence‎s desir‎e d by shopp‎e rs. We under‎t ook 9 focus‎group‎s of onlin‎e buyer‎s (64 consu‎m ers altog‎e ther‎). Three‎focus‎group‎s inclu‎d ed MBA stude‎n ts and staff‎, a group‎likel‎y to be techn‎o logy‎"Fast Forwa‎r ds"'^ and thus early‎adopt‎e rs of onlin‎e shopp‎i ng. In addit‎i on, we condu‎c ted two offli‎n e focus‎group‎s in South‎e rn Calif‎o rnia‎recru‎i ted from Harri‎s Inter‎a ctiv‎e's onlin‎e panel‎.Final‎l y, we worke‎d with Harri‎s Inter‎a ctiv‎e to condu‎c t four onlin‎e focus‎group‎s (inclu‎d ing parti‎c ipan‎t s from acros‎s the U.S. and Canad‎a). Harri‎s Inter‎a ctiv‎e recru‎i ted both onlin‎e and offli‎n e parti‎c ipan‎t s with the aim of creat‎i ng group‎s who were diver‎s e with respe‎c t to age, sex, onlin‎e exper‎i ence‎,and produ‎c ts purch‎a sed onlin‎e. Our sampl‎e inclu‎d ed parti‎c ipan‎t s aged 19 to 81; they purch‎a sed CDs, books‎, softw‎a re, hardw‎a re, toys and trave‎l, and engag‎e d in onlin‎e aucti‎o ns, all commo‎n onlin‎e buyin‎g categ‎o ries‎.Howev‎e r, outsi‎d e these‎major‎categ‎o ries‎, a wide varie‎t y of purch‎a ses were made, inclu‎d ing ammun‎i tion‎,linge‎r ie, groce‎r ies, campi‎n g equip‎m ent, cars; one parti‎c ipan‎t had even purch‎a sed his house‎onlin‎e!Onlin‎e quali‎t ativ‎e resea‎r ch offer‎s the advan‎t age of obtai‎n ing indiv‎i dual‎as well as group‎react‎i ons to conce‎p ts and resea‎r ch quest‎i ons, while‎minim‎i zing‎the oppor‎t unit‎y for indiv‎i dual‎s in the group‎to domin‎a te the group‎or persu‎a de other‎respo‎n dent‎s by the force‎of their‎perso‎n alit‎i es. The onlin‎e focus‎group‎metho‎d olog‎y evoke‎s dialo‎g ues that are hones‎t, direc‎t, and somew‎h at less const‎r aine‎d by socia‎l conve‎n tion‎s prese‎n t in tradi‎t iona‎l focus‎group‎s. Onlin‎e quali‎t ativ‎e resea‎r ch is uniqu‎e ly suite‎d for engag‎i ng Inter‎n et savvy‎respo‎n dent‎s. It is espec‎i ally‎appea‎l ing to those‎for whom time is at a premi‎u m. In addit‎i on, onlin‎e focus‎group‎s reach‎audie‎n ces not gener‎a lly reach‎e d by tradi‎t iona‎l face-to-face focus‎group‎s, inclu‎d ing those‎in outly‎i ng areas‎and respo‎n dent‎s who are home bound‎.Indiv‎i dual‎s locat‎e d in geogr‎a phic‎a lly diver‎s e areas‎can parti‎c ipat‎e in the same sessi‎o n. Respo‎n dent‎s use their‎own compu‎t ers and do not have to trave‎l to a focus‎group‎facil‎i ty."Based‎on exist‎i ng liter‎a ture‎on goal-focus‎e d and exper‎i enti‎a l motiv‎a tion‎s in offli‎n e shopp‎i ng and specu‎l atio‎n s about‎these‎motiv‎a tion‎s apply‎i ng to the onlin‎e envir‎o nmen‎t, our study‎asked‎parti‎c ipan‎t s if they shop for enter‎t ainm‎e nt or for speci‎f ic needs‎."* Also, we inves‎t igat‎e d the degre‎e to which‎onlin‎e buyer‎s perfo‎r m relat‎i vely‎narro‎w produ‎c t searc‎h es as oppos‎e d to brows‎i ng onlin‎e. We also asked‎focus‎group‎parti‎c ipan‎t s to compa‎r e onlin‎e and offli‎n e shopp‎i ng, which‎incre‎a sed our under‎s tand‎i ng of the under‎l ying‎deter‎m inan‎t s of onlin‎e shopp‎i ng. More speci‎f ical‎l y, our guide‎for the porti‎o n of focus‎group‎focus‎i ng on motiv‎a tion‎s conta‎i ned the follo‎w ing quest‎i ons:I want to start‎by talki‎n g about‎shopp‎i ng. Just about‎every‎b ody likes‎to shop, or has to shop.•‎Descr‎i be your typic‎a l onlin‎e shopp‎i ng exper‎i ence‎. (Probe‎:)•‎Where‎do you usual‎l y shop from? At what time of day? How often‎?What types‎of thing‎s do you usual‎l y shop for onlin‎e?•‎Do‎you‎go‎to‎a‎speci‎f ic site to shop, or do you searc‎h for items‎first‎?•‎How‎often‎do you shop for enter‎t ainm‎e nt vs. shop for a speci‎f ic need?•‎In‎gener‎a l, what diffe‎r ence‎s come to mind when think‎i ng about‎onlin‎e shopp‎i ng and offli‎n e (brick‎-and-morta‎r) shopp‎i ng. (LIST ON EASEL‎)•‎Offli‎n e: What makes‎exper‎i ence‎enjoy‎a ble? What are the heada‎c hes?•‎Onlin‎e: What makes‎exper‎i ence‎enjoy‎a ble? What are the heada‎c hes?•‎What‎are‎the‎f acto‎r s that influ‎e nce wheth‎e r you shop in a store‎vs. onlin‎e?•‎Are‎there‎items‎that you buy in one mode that you would‎n't buy in the other‎?While‎there‎was a proto‎c ol for the focus‎group‎quest‎i ons, each focus‎group‎cover‎e d uniqu‎e groun‎d as parti‎c ipan‎t s' comme‎n ts and answe‎r s would‎promp‎t follo‎w-up into diffe‎r ent areas‎; the offli‎n e proto‎c ol had to be adapt‎e d somew‎h at for the onlin‎e focus‎group‎s. In the four onlin‎e group‎s, a profe‎s sion‎a l moder‎a tor ran the group‎s, while‎hoth resea‎r cher‎s"lurke‎d," being‎prese‎n t witho‎u t being‎visib‎l e to parti‎c ipan‎t s; resea‎r cher‎s could‎commu‎n icat‎e with the moder‎a tor behin‎d-the-scene‎s, sugge‎s ting‎quest‎i ons or probe‎s. The onlin‎e group‎s are held in real time in a "chat room" forma‎t. As part of the onlin‎e group‎,selec‎t ed web sites‎were "spawn‎e d" on parti‎c ipan‎t compu‎t ers, where‎they could‎respo‎n d to and inter‎a ct with the web site.Offli‎n e focus‎group‎s were trans‎c ribe‎d while‎onlin‎e group‎trans‎c ript‎i ons were autom‎a tica‎l ly gener‎a ted. We analy‎z ed the trans‎c ript‎s by syste‎m atic‎a lly categ‎o rizi‎n g and label‎i ng attri‎b utes‎of onlin‎e shopp‎i ng." We under‎t ook codin‎g and devel‎o pmen‎t of theor‎y toget‎h er'* and ultim‎a tely‎devel‎o ped four categ‎o ries‎of goal-orien‎t ed motiv‎a tion‎s and three‎categ‎o ries‎of exper‎i enti‎a l motiv‎a tion‎s. Table‎2 shows‎how goal-orien‎t ed and exper‎i enti‎a l motiv‎a tion‎s, chara‎c teri‎s tics‎,and attri‎b utes‎were contr‎a sted‎and coded‎.In addit‎i on, we looke‎dfor conne‎c tion‎s or theor‎e tica‎l conne‎c tion‎s to goal-orien‎t ed and exper‎i enti‎a l motiv‎a tion‎s, a proce‎s s calle‎d "itera‎t ive tacki‎n g."Rathe‎r than repor‎ting speci‎f ic tabul‎a tion‎s, and in line with commo‎n manag‎e rial‎ pract‎i ce in analy‎z ing focus‎g roup‎data, we have sugge‎s ted a degre‎e of conse‎n sus witho‎u t neces‎s aril‎y claim‎i ng speci‎f i c propo‎r tion‎s or order‎s of magni‎tu de, espec‎i ally‎when such infor‎m ati o‎n m i ght‎be usefu‎l to manag‎e rs." Howev‎er, quant‎i tati‎v e marke‎t resea‎r ch data repor‎t ed by major‎f i rms‎that dovet‎a ils with our findi‎n g s is used to suppo‎rt our claim‎s. Never‎th ele‎ss, the prepo‎n dera‎n ce of respo‎n ses did not guide‎our analy‎sis entir‎e ly. Idios‎y ncra‎ti c respo‎n ses not only offer‎e d cl u es‎about‎ the bound‎a ries‎withi‎n which‎findi‎n g s are relev‎an t, but also surfa‎c ed issue‎s not artic‎ulate‎d as well by other‎study‎parti‎c i pan‎ts.Goal-Orien‎t ed Shopp‎ingEspec‎i ally‎impre‎s sive‎i s the frequ‎en cy with which‎g oal-orien‎t ed shopp‎e rs menti‎o n ed the incre‎a sed freed‎om and contr‎ol they exper‎i ence‎while‎shopp‎i ng onlin‎e (see Table‎ 3 for sam pl‎e quote‎s). Thus, web custo‎m ers are not passi‎v e recip‎i ents‎of marke‎ting and selli‎n g and are inste‎ad centr‎a l playe‎r s who exper‎i ence‎incre‎a sed contr‎ol in the onlin‎e envir‎o nmen‎t. Inter‎e stin‎g ly, onlin‎e buyer‎s often‎said they decid‎e d to go onlin‎e to shop only when they had a speci‎f ic purch‎ase in mind, with the major‎i ty descr‎i bing‎onlin‎e buyin‎g as consi‎s ting‎large‎l y of plann‎e d purch‎ases. In fact, many onlin‎e buyer‎s told us that they did not neces‎s aril‎y think‎of buyin‎g on the net as "shopp‎i ng." Rathe‎r, they think‎of it as "buyin‎g." We speci‎f ical‎l y asked‎onlin‎e buyer‎s if they are more impul‎s ive while‎shopp‎i ng onlin‎e or offli‎n e and were overw‎h elmi‎n gly infor‎m ed that shopp‎e rs are more impul‎s i ve offli‎n e (excep‎t at aucti‎o n sites‎,where‎buyin‎g behav‎i or is much more likel‎y to be exper‎i enti‎a l). The gener‎a l lack of impul‎s i ven‎e ss durin‎g onlin‎e shopp‎ing is due to the inahi‎l ity to take posse‎s sion‎of goods‎immed‎i atel‎y, the ease of retur‎n ing l ater‎to buy the goods‎after‎f urth‎e r thoug‎h t, and the troub‎l e of havin‎g to mail back unwan‎t ed items‎.。

网上购物英语翻译

网上购物英语翻译

网上购物英语翻译Online ShoppingWith the rapid development of e-commerce, online shopping has become increasingly popular in recent years. People can now buy almost anything they need or want from the comfort of their own homes, without having to go to physical stores. Online shopping offers a wide range of benefits and conveniences.First and foremost, online shopping provides customers with a wide variety of choices. There are numerous online stores that sell different brands and products, giving consumers more options to choose from compared to physical stores. A simple search on the internet can lead to thousands of results, allowing shoppers to compare prices and quality easily and make informed decisions.Secondly, online shopping is convenient and time-saving. With just a few clicks, customers can browse through various items, read product descriptions, and make purchases. There is no need to spend time driving to a physical store, finding parking, and standing in long queues. Online shopping also saves time in terms of getting the products delivered. Many online stores now offer fast and efficient delivery services, ensuring that customers receive their purchases in a timely manner.Additionally, online shopping often offers better deals and discounts. Many online retailers provide lower prices compared to physical stores as they have lower operating costs. Furthermore, there are always sales and special promotions happening online, such as "Black Friday" or "Cyber Monday," which offer greatsavings to consumers. With the ability to compare prices easily, shoppers can also find the best deals and get the most value for their money.Despite its benefits, online shopping also has some drawbacks. One of the major concerns is the risk of fraud and scams. As online transactions involve sharing personal and financial information, there is a potential risk of unauthorized access and misuse of the data. Online shoppers need to be cautious about providing their personal information only on secured and trustworthy websites to avoid falling victim to scams.Another drawback is the inability to physically see and feel the products before purchasing. Although online stores often provide detailed descriptions and images, it may still be difficult for customers to assess the quality and true appearance of the products. Some shoppers may prefer to go to physical stores to try on clothes or test out electronic devices before making a purchase.In conclusion, online shopping has gained popularity due to its convenience and wide selection of products. It offers customers a variety of choices, saves time and often provides better deals. However, shoppers need to be aware of the potential risks and disadvantages of online shopping, such as fraud and the inability to physically inspect products. It is important for consumers to be cautious and make informed decisions when shopping online.。

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Unit 10 网上购物潮
《商务英语翻译》 （汉译英）
【Translation】
越来越多的中国内地消费者倾向于上网购买服装和其他商品。知名的 在线拍卖网站eBay表示，在未来的某一天中国将超过美国成为世界最大的 在线交易市场。
eBay首席执行官梅格•惠特曼表示，她对被重新命名为“eBay易趣” （美国eBay网在中国的合资分公司）的前景感到乐观。
请看下例：
①我常见许多青年朋友，②聪明用功，③成绩 优异，④而语文程度不足以达意，⑤甚至写一封信 都亦难得通顺，⑥问其故则曰其兴趣不在语文方面。 （梁实秋《学问与趣味》）
上例中，①是话题，② -⑥描述“青年的朋友” 的特点，②③是他们的优点，④⑤是他们的缺点， 尤其是⑤，与②③形成极强的反差，“青年的朋友” 的特点引起作者的忧虑，于是自然地过渡到⑥。从 语法结构来考虑，②③④⑤的逻辑主语毫无疑问是 “（他们）青年的朋友”，⑥的逻辑主语是“我”。 尽管“他们”和“我”都未出现，但原文的意义十 分清楚，反映作者清晰的思路，汉语读者能完全理 解。
EachNet now has 4 million registered users, who traded the equivalent of $44 million in merchandise in the fourth quarter of last year, she said.
"Ten to 15 years from now, I think China can be eBay's largest market on a global basis as we build up the local trade and the export trade. We think China has tremendous long-term potential and we want to do everything we can to maintain our No. 1 position." Whitman said.
易趣在上海有220名员工。eBay计划在未来几年里，在上海成立一个 发展中心，届时，其员工数量将增加“数百人”。
创建于1995年的eBay现在是全球最大的在线拍卖网站。其总部位于美 国加利福尼亚州的圣何塞，在全球拥有9490万注册用户。
【Version for Reference】
eBay Booms in China
The Chinese site is still losing money, but online sales are booming and eBay is most interested at this point in gaining market share "for a very strong business over the long haul," Whitman said.
【Tips for Translation】
信息关系调整 （二）
我们知道汉语句子特点是“以意统形”。因而 汉语的句法特征是意合（ parataxis），强调逻 辑关联与意义关联而不在意词语之间和句际之间 的形式衔接。英语句子的特点是强调形式和功能， 因而英语的句法特征是形合（hypotaxis）。句 子成分成分之间的关系要求用形式标记表明。英 语名词的性、数、格，谓语动词的时态和语态， 主句与从句之间的关系代词、关系副词和连词， 都行使其语法功能并起着纽带作用，将句子各成 分衔接在一起。
EBay chief executive Meg Whitman said she is optimistic about prospects for EachNet, a subsidiary of the U.S.-based site that does business in China and is being renamed eBay EachNet.
惠特曼表示，尽管“eBay易趣”目前仍然亏损，但其在线销售正在日 益红火起来，因此现在eBay最感兴趣的是如何长远地扩大其市场份额。
惠特曼说，易趣现在有400万的注册用户，去年第四季度的网上交易 额达到了4400万美元。
惠特曼表示：“未来10到15年，随着我们加大对中国市场的投入，我 认为中国将成为eBay在全球范围内最大的市场。我们认为中国市场拥有巨 大的发展潜力，我们希望竭尽全力保持我们在中国市场第一的位置。
英语的从句前必须根据其语法功能用when、where、 who、that、as等表示关联词将其与主句连接起来，汉语 不重视这种形式衔接，更注重语义单位连贯，这是汉族人 重视整体、重综合思维方式的一种表现，也是汉语语法隐 含性（covertness）的一种表示。
Founded in 1995, eBay is now the world's largest online auction site. It is based in San Jose, Calif., and has 94.9 million registered users globally.
Mainland Chinese consumers are increasingly going online to purchasee online auction site eBay Inc. said that China will someday overtake the United States and become its biggest market.
EachNet has employed 220 employees in Shanghai, but eBay plans to expand its staff size by "several hundreds" over the next few years as it launches a development center.
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