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18
Don’t be effected by discount or seckill ads.
19
3.Learn to appreciate
• Good advertisement is an art .
• Poetry in motion ,dancing close to me .
• 动态的诗，像我舞 近。（丰田汽车）
8
Advantages • make customer know the first-hand information of new products
9
Advantages
• increasing the visibility of product and getting more profits
4
3、Now the form of ads
Advertising placement in film and television.
newspapers
5
LEAFLETS
LED
POSTER
INTERNET 6
4、The advertising are everywhere!
7
Advantages Disadvantages
10
Disadvantages spending lots of effort to grab, in the end, finding they are useless
11
Disadvantages some ads may make you deceived
12
Disadvantages malicious competition
13
How to treat advertisement?
14
1.Polish our eyes
15
16
2.Rational shopping
• Always remember: there is no free lunch.
17
Crazy behavior Blind consumption
Member: 刘蕾 157700137
刘蓓 157700217
李永胜 157700236
徐广跃 157700218
Date:2015/11/24
1
contents
The types of advertisement
The advantages and disadvantages of advertisement
Mass Media
Mass media is sources of information and news such as newspapers, magazines, radio and television that reach and influence large numbers of people.
23
How to treat advertisement
2
1、What is advertising ?
3
2、The ancient form of ads
Selling advertising (叫卖广告）
Material advertising （实物广告）
Text advertising （文本广告）
20
Goodቤተ መጻሕፍቲ ባይዱto the last
drop. (滴滴香 浓，意犹 未尽）
21
Keep three points in mind
• 1.Polish our eyes • 2.Rational shopping • 3.Learn to appreciate
22
Conclusions
Advantages and disadvantages Look before you leap(三思而后行)
Don’t be effected by discount or seckill ads.
19
3.Learn to appreciate
• Good advertisement is an art .
• Poetry in motion ,dancing close to me .
• 动态的诗，像我舞 近。（丰田汽车）
8
Advantages • make customer know the first-hand information of new products
9
Advantages
• increasing the visibility of product and getting more profits
4
3、Now the form of ads
Advertising placement in film and television.
newspapers
5
LEAFLETS
LED
POSTER
INTERNET 6
4、The advertising are everywhere!
7
Advantages Disadvantages
10
Disadvantages spending lots of effort to grab, in the end, finding they are useless
11
Disadvantages some ads may make you deceived
12
Disadvantages malicious competition
13
How to treat advertisement?
14
1.Polish our eyes
15
16
2.Rational shopping
• Always remember: there is no free lunch.
17
Crazy behavior Blind consumption
Member: 刘蕾 157700137
刘蓓 157700217
李永胜 157700236
徐广跃 157700218
Date:2015/11/24
1
contents
The types of advertisement
The advantages and disadvantages of advertisement
Mass Media
Mass media is sources of information and news such as newspapers, magazines, radio and television that reach and influence large numbers of people.
23
How to treat advertisement
2
1、What is advertising ?
3
2、The ancient form of ads
Selling advertising (叫卖广告）
Material advertising （实物广告）
Text advertising （文本广告）
20
Goodቤተ መጻሕፍቲ ባይዱto the last
drop. (滴滴香 浓，意犹 未尽）
21
Keep three points in mind
• 1.Polish our eyes • 2.Rational shopping • 3.Learn to appreciate
22
Conclusions
Advantages and disadvantages Look before you leap(三思而后行)