学术英语(社科)_Unit 7

Unit 7
Change in Journalism
Text A
Critical reading and thinking of Text A
Text Analysis
Advantages: a potentially better form of journalism
Disadvantage: It presents many threats to the most cherished values and standards of journalism (authenticity of content, source verification, accuracy, and truth)
→ The most dominant assumption describes an ideal world in which convergence is a good thing and will happen at any rate.
Do the tasks on pages 142-143.
Unit 7
Change in Journalism
Text A
Difficult sentences
•
Paramount is the frequently held, techno-utopian assumption that convergence is a good thing and inevitable. (Para. 8)
Unit 7
Change in Journalism
Text A
Critical reading and thinking of Text A
Text Analysis
Read Para. 1 and find out the qualities of the new form of journalism ubiquitous news, global information access, instantaneous reporting, interactivity, multimedia content, and extreme content customization
→ Convergence is also occurring in the realm of media ownership
Unit 7
Change in Journalism
Text A
Critical reading and thinking of Text A
Text百度文库Analysis
Two different assumptions about convergence:
Unit 7
Change in Journalism
Text A
Critical reading and thinking of Text A
Text Analysis
Supporting details: (Paras. 3-4) 1) The growth of a global economic system has rewritten the financial basis for journalism and the media in general. 2) deregulation 3) The end of Cold War has unleashed a variety of cultural and political forces
Unit 7
Change in Journalism
Unit Contents
Lead-in Text A Text B Text C Listening Writing
Unit 7
Change in Journalism
• Lead-in
– Lead-in task
Unit 7
Change in Journalism
学术英语 社科
Academic English for Social Sciences
7
Change in Journalism
In the era when technology is changing every aspect of our lives, the ways of reporting and viewing news are inevitably affected. How digital technology-driven products like iPad, Kindle are impacting traditional journalism is the focus of this unit.
Unit 7
Change in Journalism
Text A
Critical reading and thinking of Text A
Text Analysis
4) convergence of technology and media →The new media system embraces all forms of human communication in a digital format
Unit 7
Change in Journalism
Text A
Difficult sentences
• Authenticity of content, source verification, accuracy, and truth are all suspect in a medium where anyone with a computer and a modem can become a global publisher. (Para.1)
Unit 7
Change in Journalism
• Text A
– Critical reading and thinking – Difficult sentences – English language for academic purpose • Specialized vocabulary • Collocations • Signpost language • Formal English
Unit 7
Change in Journalism
Text A
English language for academic purpose
Collocations
• • • • • • • • the penny press in the twilight of multinational corporate behemoths mergers and acquisitions an ever-escalating race in the realm of There is no denying that Paramount is…
→ Convergence is a good thing and inevitable. Reasons: It holds the promise of a better, more efficient, more democratic medium for journalism and the public in the 21st century. → Convergence is neither inevitable nor necessarily good. Reasons: enormous threats to privacy, increasing concentration of ownership, a shrinking diversity of voices, an ever-escalating race to report the new more rapidly, inequitable access o information technology and digital journalism.
Unit 7
Change in Journalism
Text A
English language for academic purpose
Signpost language
giving examples (page 144)
• • • • The first example is. . . For instance. . . Here’s an example of what I mean. . . Let me give you an example. . .
Lead-in
Task Watch the video clip and complete the sentences according to what you have heard.
1 The topic of the video clip is _______. e-books 2 The benefits of e-books include: They can ____________________; store hundreds of titles they are ________ and allow readers to _______________; they enable people to portable download books ____________________. read the story out loud 3 The number of e-book titles stocked by Amazon.com is 300,000 e-book titles __________________. 4 The reason to choose digital releases is to save on the costs of producing a book ________________________________. not as engaging as traditional paper books 5 The critics think e-books are _____________________________________. 6 The legal settlement dictates _____________________________________ Google has got the rights to millions of ________________________________ which is opposed by copyrighted titles instead of Amazon ___________________. Microsoft and Yahoo
Unit 7
Change in Journalism
Text A
Critical reading and thinking of Text A
Text Analysis
Argument: A set of economic, regulatory, and cultural forces, driven by technological change, are converging to bring about a massive shift in the nature of journalism at the millennium. (causes)
→ Nowadays the new medium means anyone can publish something she/he wants to say as long as she/he has a computer and a modem. In this case , it is difficult to check the authenticity of content, to verify the source, to guarantee accuracy, and to stick to the truth.