跨文化商务交际-unit 2Understanding Business Communication

Intercultural Competence
Motivation includes the overall set of emotional associations that individuals have and exhibit during the actual intercultural communicative episode.
Intercultural Competence
Intercultural Competence
Intercultural competence also requires 1. sufficient knowledge 2. motivation 3. skilled actions
by the communicator as he or she interacts with the focal person.
Intercultural Competence
Knowledge refers to the cognitive information that an individual needs to haveห้องสมุดไป่ตู้about the people, the context, and the norms of appropriateness that operate in that particular culture.
Pre-reading questions
1. Culture is soft and slippery, though many business organizations and practitioners are not aware of the importance of culture; they find themselves involved more and more in communication across cultures, between cultures and among cultures; because they are doing business in foreign countries, or sourcing from another country, seeking financing from another country, or have an increasingly multicultural workplace. As a result of the global migrations, people from diverse backgrounds and different languages are working side by side in many countries. Intercultural communication at work is not the goal of some distant future; it is a real need here and now. （依据第一篇课文第1、2、3自然段的内容。）
Pre-reading questions
2. To be an effective business communicator, one needs to have the intercultural communication competence. Intercultural competence requires sufficient knowledge, motivation and skilled actions by the communicator as he or she interacts with the focal person. The three aspects must work interactively in order to be effective. Intercultural communication competence entails one’s ability to manage various differences between communicators, cultural or otherwise, and the ability to deal with the accompanying uncertainty and the resulting stress. （依据第一篇课文第7、9 自然段的内容。）
跨文化商务交际-unit 2Understanding Business Communication
Pre-reading questions
1. What is the relation between culture and international business?
2. How can a businessman become competent in cross-cultural communication?
Intercultural communication competence
Intercultural communication competence
Intercultural communication competence is considered, very broadly, as an impression that behavior is appropriate and effective in a given context.
Appropriateness
Appropriateness means that the valued rules, norms, and expectancy of the relationship are not violated significantly.
Effectiveness
Effectiveness is the accomplishment of valued goals or rewards relative to costs and alternatives.