英译汉(英法翻译)

Good news is bad news and bad news is good news, newsmen often say to one another. And when you look at the media it’s only too easy to see what they mean. A dictionary definition of the “media” is “mass communications”, e.g. the press, television, radio. The media sees its main purpose as giving the public news.

The media like any big business venture today is an extremely competitive world of its own. In providing material for its public it has constantly to make sure it serves the right diet. No public will waste time on your paper or your TV channel otherwise. The sad truth is that there seems only one way to catch an audience—hit them right between the eyes.

One may accuse newsmen of cynicism, but they will quickly remind you of the hard facts of survival in the world of the media. The favourite words the newspaper placards in the streets bombard the public with are, “Surprise, Sensation, Drama, Shock”. The newspapers of course blame it all on television. “Television’s changed the whole concept of pre senting the public with news.’’Newspapermen and women argue. “We envy them their huge visual coverage, and they can actually show one person shooting another. We just can’t hope to compete with them over that.

Perhaps the media hasn’t quite grown up and w e should congratulate it on getting this far. The new year may see great changes in the way news is presented to us. Again, who knows, it might even get worse—if such a thing is possible. Perish the thought!

记者经常对别人说，好消息就是坏消息，坏消息就是好消息。并且当你在看新闻媒体时，很容易就能看到它们是什么意思。在“媒体”的字典中的定义是“大众传播”，如报刊，电视，广播。媒体认为其主要目的是提供公众新闻。

今天像任何大型商业企业，媒体本身就是一个非常有竞争力的世界。为了向公众提供材料，它得不断的确保它提供了正确的“饮食”，否则没有人会将时间浪费在你的文件或你的电视频道上，更可悲的事实是，似乎只有一个办法吸引观众，那就是正确直接地他们的眼球。

有人可能会指责玩世不恭的记者们，但他们将很快提醒你这个事实--生存在媒体世界很困难。公众最喜欢在街头报纸标语牌连续提出的话是“惊喜，感觉，戏剧，冲击”。当然，报纸怪到电视神上。“电视台改变给市民呈现新闻的所有概念”和的报女人争辩。“我们羡慕他们的巨大的视觉范围，他们实际上可以显示一个人拍摄另一个人。我们不能期望通过那种方式他们竞争。

也许媒体还没有完全成长起来，我们应该祝贺它到这个地步。新的一年可能会看到在呈现新闻给我们的方式上，媒体有了很大的改变。同样，谁知道，它甚至可能变得更糟，如果这样的事情是可能的。灭亡的思想！