大学商务英语答案Unit 2
国家开放大学《商务英语4》Unit 2 Self-test试题及答案
选择填空题（每题10分，共5题）—Hello, is that Sail Moving Company?—_________________?选择一项：A. Yes, this is Jack speaking. Thanks for calling. What can we do for youB. Yes, I'm Jack. Thanks for calling. What can we do for youC. Yes, speaking. What can I do for you反馈你的回答不正确解析：本题考核“接听电话”的交际用语。
在接听电话时，当第一说话人问对方是否是某人/单位，听者应明确说明自己是谁。
B选项“我是杰克”应说成This is Jack而并非I am Jack；C选项没有说接电话的是谁，不正确。
所以答案是A。
正确答案是：Yes, this is Jack speaking. Thanks for calling. What can we do for you—How do you calculate the fee if we ask you to move the office furniture?—_________________.选择一项：A. We can give you a 10% discountB. Sorry, we are not available these daysC. The cost depends on the floor to move to, the distance between two places and the amount of the furniture to move反馈你的回答正确解析：本题考核“计算费用”的交际用语。
第一说话人问搬办公用具如何计算费用，选项A 表示给10%的优惠；选项B表示最近几天不方便；选项C表示费用取决于目的地所在的楼层、两个场所之间的距离以及要搬运的家具的数量，所以答案是C。
大学商务英语教材第二版答案
大学商务英语教材第二版答案Unit 1: Introduction to Business English1. Answer: Business English refers to the specialized language used in the context of business and commerce. It includes vocabulary, phrases, and expressions that are commonly used in business communication, such as letters, reports, presentations, and negotiations.2. Answer: a) Business English can help students develop their language skills in the context of business and commerce, which is essential for their future careers. It enables students to effectively communicate with clients and colleagues, understand business documents and reports, and participate in business meetings and negotiations.b) Business English can also provide students with a better understanding of the global business environment and different cultures. It helps them develop cross-cultural communication skills and adapt to international business practices.3. Answer: The importance of Business English can be seen in various aspects. Firstly, with global business becoming more interconnected, English has become the lingua franca of business communication. Proficiency in Business English is crucial for international business interactions.Secondly, effective communication is essential for business success. Business English provides the necessary language skills to communicate ideas, negotiate deals, and resolve conflicts in a professional and confident manner.Thirdly, business documents and reports are commonly written in English. Understanding and producing well-written business communication is crucial for exchanging information accurately and efficiently.Unit 2: Business Communication1. Answer: Business communication refers to the exchange of information, ideas, and messages within a business environment. It includes both internal communication within an organization and external communication with clients, customers, and other external stakeholders.2. Answer: a) Written communication: This includes business letters, emails, memos, reports, and other written documents. Written communication allows for a formal and documented exchange of information, ensuring clarity and accuracy.b) Oral communication: This includes face-to-face conversations, phone calls, video conferences, and presentations. Oral communication allows for immediate feedback and enables non-verbal cues such as body language and tone of voice to convey messages.c) Non-verbal communication: This includes gestures, facial expressions, posture, and other non-verbal cues. Non-verbal communication can greatly impact the effectiveness of a message and is particularly important in cross-cultural communication.3. Answer: Effective business communication is crucial for various reasons. It helps build relationships and trust among colleagues, clients, and stakeholders. Clear and concise communication ensures that everyoneunderstands their roles and responsibilities and avoids misunderstandings or errors.Furthermore, effective business communication saves time and resources by minimizing unnecessary back-and-forth communication and ensuring that tasks are completed efficiently. It also enhances the professional image of individuals and organizations.Unit 3: Business Writing1. Answer: Business writing refers to the specific writing style and techniques used in the context of business communication. It aims to communicate information, ideas, or messages clearly, concisely, and professionally.2. Answer: a) Clarity: Business writing should be clear and easy to understand. It should avoid unnecessary jargon, acronyms, or technical terms that may confuse the reader. Use simple and concise language to convey the message.b) Conciseness: Business writing should be concise and to the point. Avoid lengthy sentences or paragraphs and eliminate unnecessary information. Use bullet points or headings to organize information effectively.c) Professional tone: Business writing should maintain a professional and formal tone. Avoid using slang, colloquial language, or informal expressions. Use proper grammar, punctuation, and spelling.d) Audience awareness: Consider the needs and expectations of the target audience when writing. Adapt the writing style and tone accordingly to ensure the message is well-received.3. Answer: Good business writing skills are essential as they contribute to effective communication in a professional setting. Well-written business documents instill confidence and convey credibility to clients, stakeholders, and colleagues. Clear and concise writing ensures that messages are understood accurately and reduces the risk of miscommunication or misunderstandings.In addition, well-written business documents facilitate decision-making and help in the planning and execution of business strategies. Whether it is a business proposal, a report, or an email, strong business writing skills are crucial for success in the business world.(Note: This is a sample response and the actual answers may vary depending on the specific content of the textbook.)。
国开电大《商务英语2》单元自测2章节答案
国开电大《商务英语2》单元自测2章节答案国开04010-商务英语2-Unit 2 Self-test参考答案题目1:-We are now looking for agents to cover southern China.-Excellent. : I’m very familiar with the market there. ; We are full of confidence in the Chinese market, too. ; Our target markets are large corporations and government agencies. 参考答案:I’m very familiar with the market there.题目2:-But why is it so much higher in this market - : I don’t think I can follow the course. ; Sometimes things don’t go as expected. ; There are many rich people in this area. 参考答案:There are many rich people in this area.题目3:-I wonder if you are able to offer market exclusivity for all of China - : I’d love to go to the supermarket with you if I have the time. ; I’m not surprised to hear that about the huge market in China. ; Thank you for your interest in representing our product. 参考答案:Thank you for your interest in representing our product.题目4:When data , it has to be analyzed to decide what it all means. : had been collected ; has collected ; has been collected 参考答案:has been collected题目5:This is one of the main ways a business learns what customers want. : which ; of ; that 参考答案:that题目7:-Ok, what are your initial thoughts on our computers in China Isthere a market - : There is a computer shop around the corner to the right. ; Our current agent agreements are broken up into regions. ; I am very optimistic about the market opportunities in China. 参考答案:I am very optimistic about the market opportunities in China.题目8:-It seems that the sales volume has not reached our objective. -: Thank you very much about it. ; It doesn’t matter too much. ; It’s true. I’m sorry about that. 参考答案:It’s true. I’m sorry about that.题目9:We are full of confidence the Chinese market. : on ; in ; with 参考答案:in题目10:As it is known that the aim of every business is to make profit as possible. : as many ; as much ; more 参考答案:as much题目11:Sometimes it over half the total time spent on a research problem. : takes up ; takes off ; takes on 参考答案:takes up题目12:二、翻译:从以下A、B、C三个选项中选出与英文最适合的中文翻译。
商务英语1, 2单元课后练习答案和课文翻译
Task 1（1）You should place it with this side up.( 2 ) You should keep it try.( 3 ) You can drink it safely.( 4 ) You should handle with care.( 5 ) This food should be health and safety.（6）This stands for the level of food safety（7）This product has passed Quality Safety check（8）It has passed a food safety certificate.（9）It has passed a drinking safety certificate.（10）This is green food.Task 2 Discuss with your partner and match the world famous advertisement slogans 1-6 with logos A-F.1. All the news that’s fit to print --------New York Times2. Better things for better living through chemistry----------Du Pont3. Finger一lickin’good---------Ken- tucky Fried Chicken4．I’m lovin’ it.---------McDonald’s5. Something special in the air．----------American Airlines6. We bring good things to life.---------- General Electric1E 2．F 3．A 4. C 5．D 6．BUnit TaskTask 1 Decide whether the following statements are true(T) or false(F) according to the passage.1.F2. F3.T4.F5.FTask 2 Match the following terms with their Chinese meanings.1. d2.f3.b4.j5. c6.i7.h8.e9. a 10. gTask 3Complete the following sentences with the words or phrase given below。
商英Unit 2 Management答案
Unit 2 ManagementManagement is important. The success or failure of business organizations, government institutions and public sector services, voluntary and non-profit organizations, sports teams, and so on, often depends on the quality of their management. This unit includes a discussion of the qualities required by managers, a definition of management, consideration of the role of the meetings in management, a critical view of the management of one large American multinational company, and an interview with the manager of a British department store, who discusses his job.Before the discussion on the qualities required by managers and the definition of management, maybe we can discuss the cartoon. What’s the joke? We can assume that Mr. Farvis runs this company (his name is on the door). What can we say about his managerial skills, or his apparent lack of them?Discuss in pairs for two minutes what exactly managers do, concerning organizing, setting objectives, allocating tasks and resources, communicating, motivating, and so on.1a DiscussionWhat is management? Is it an art or a science? An instinct or a set of skills and techniques that can be taught?Management is a mixture of innate qualities and learnable skills and techniques.What do you think makes a good manager? Which four of the following qualities do you think are the most important?Being decisive: able to make quick decisionsBeing efficient: doing things quickly, not leaving tasks unfinished, having a tidy desk, and so on Being friendly and sociableBeing able to communicate with people -----Being logical, rational and analyticalBeing able to motivate and inspire and lead people -----Being authoritative: able to give ordersBeing competent: knowing one’s job perfectly, as well as the work of one’s subordinates ----- Being persuasive: able to convince people to do thingsHaving good ideas -----Are there any qualities that you think should be added to this list?Which of these qualities can be acquired? Which must you be born with?There are clearly no definitive answers as to which of these skills can be acquired.1b ReadingPeter Drucker, the (Austrian-born) American management professor and consultant, is the author of many books about business. This text summarizes some of Peter Drucker’s views on management. It paraphrases the extended definition of management he gives in one of his management textbooks. As you read about his description of the work of a manager, decide whether the five different functions he mentions require the four qualities you selected in your discussion, or others you did not choose.What is management?Drucker’s first point (setting objectives and developing strategies) presumably requires qualities J, H, E and A (not necessarily in that order). The second point (organizing) presumably also requires H, E and J. The third point (motivation and communication) embraces F, D, I and probably C. The fourth point (measuring performance) probably requires H and E. The fifth point (developing people) might require H, F, D and J. But all this is clearly open to discussion.1c VocabularyComplete the following sentences with these words.Achieved; board of directors; communicate; innovations; manageable; performance; resources; setting; supervise1.managers have to decide how best to allocate the human, physical and capital resources available to them.2.Managers -- logically –have to make sure that the jobs and tasks given to their subordinates are manageable.3.There is no point in setting objectives if you don’t communicate them to your staff.4.Managers have to supervise their subordinates, and to measure, and try to improve, their performance.5.Managers have to check whether objectives and targets are being achieved.6.A top manager whose performance is unsatisfactory can be dismissed by the company’s board of directors.7.Top managers are responsible for the innovations that will allow a company to adapt to a changing world.1d VocabularyThe text contains a number of common verb-noun partnerships (e.g. achieve objectives, deal with crises, and so on).Match up these verbs and nouns to make common collocations.Allocate resources (or people)Communicate information (or decisions)Develop strategies (or people or subordinates)Make decisionsMeasure performanceMotivate peoplePerform jobsSet objectivesSupervise subordinates2 Meetings‘One can either work or meet. One cannot do both at the same time.’(Peter Drucker: An Introductory View of Management)What do you think Peter Drucker means by this comment?Drucker obviously believes that work is largely something that is done individually, and that meetings are not ‘work’, but merely preparation for it, or consolidation after it.2a Reading p18Read the computer journalist Robert X. Cringely’s description of the management style at IBM.Is he positive or negative about IBM’s working culture?Robert Cringely’s history of the personal computer industry is very informative, in places very critical, and also very funny. In this extract, he is extremely negative about IBM, saying that they put much too much effort into management and worrying about the possibility of making bad decisions, and not enough into producing good, competitively-priced products.2b ComprehensionExplain in your own words exactly what Robert Cringely means in the following sentences.1.Every IBM employee’s ambition is apparently to become a manager.It seems as if the people who work for IBM are more interested in being regarded as a manager than as a computer designer or technician2.IBM makes management the company’s single biggest business.IBM’s corporate culture seems to place more emphasis on management than on developing and selling the company’s products.3.IBM executives manage the design and writing of software.IBM’s managers don’t actually do the work of designing and writing software themselves, butorganize and supervise the people who do it.4.IBM products aren’t often very competitive.IBM products are rarely as good or as dheap as similar products made by their competitors5.The safety net at IBM is so big it is hard to make a bad decision.There is an extensive hierarchy and a system of checks and controls which ensures that bad decisions are generally avoided (but good decisions also take a very long time to make).6.This will be the source of the company’s ultimate downfall.The slowness of IBM’s decision-making process (and the consequent lack of competitiveness of their products) will eventually destroy the company.2c Vocabulary p18Find word in the text that mean the same as the words or expressions below.1.seemingly apparentlyputer programs software3.work, time and energy effortputers (and other machines) hardware5.young workers still learning their jobs trainees6.knowledge and skill expertise7.levels or strata layers8.to make certain that something is true verify9.corrected or slightly changed amended10.collapse or failure downfall3 The retail sectorYou will hear part of an interview with Steve Moody, the manager of the Marks & Spencer store in Cambridge, England.What do you know about Marks & Spencer?M&S, as many people call them in Britain sell clothes, household goods and food. They have branches all over Britain, and are expanding into continental Europe.3a Listeninglisten to part One, in which Steve Moody describes the role and responsibilities of a store manager.Tapesript Part OneSTEVE MOODY so, as the store manager in Cambridge, which is probably the fortieth largest of the 280 stores we have got, I am responsible for the day-to-day running of the store. All the product is delivered to me in predescribed quantities, and obviously I’m responsible for displaying that merchandise to its best advantage, obviously I’m responsible for employing the staff to actually sell that merchandise, and organizing the day-to-day logistics of the operation. Much more running stores is about the day-to-day operation. And ensuring that that’s safe, and obviously because of the two hundred people that we would normally have working here it’s ensuring that they are well trained, that they are well motivated, and that the environment they work in is a pleasant one, that they are treated with respect, and that they are committed to the company’s principles.Which of the following tasks is he responsible for?1.designing the store and its layout2.displaying the merchandise3.employing the sales staff4.ensuring the safety of staff and customers5.establishing the company’s principles6.getting commitment from the staff7.increasing profits8.maintaining a pleasant working environment9.motivating staffanizing the day-to-day logistics11.pricing the merchandise12.running 40 out of 280 stores13.selecting the merchandise14.supervising the day-to-day running of the store15.training staff3b ListeningListen to Part Two, and answer these questions.Tapescript Part TwoINTERVIEWER How much freedom do those people have within their jobs to make decisions themselves? How much delegation is there of responsibility down the chain?STEVE MOODY We would , as a business, like to encourage as much accountability and delegation as possible. Of course that does depend on the abilities of the individuals, the environment in which you’re working, and the time of year. With 282 stores we have a corporate appearance in the United Kingdom’s high streets. It is quite important that when customers come into Marks & Spencer’s Cambridge they get the same appearance and type of looking store and the same level of service that they would expect if they went into Marks & Spencer’s Edinburgh in Scotland, for example, and it’s very important that we have a corporate statement that customers understand. So, there are obviously parameters and disciplines that, you know, not only the staff but supervision and management would follow. Within that, in terms of development and training, training is obviously an investment for all staff. If staff are trained to do their job well and they understand it, they will feel confident in what they’re doing, that in turn will give a better service to the customers, obviously from Marks & Spencer’s point of view it could well lead to increased sales.1.Why are Marks & Spencer’s store managers limited in giving accountability to their staff and delegating responsibilities?Although marks & Spencer ‘would like to encourage as much accountability and delegation as possible’, they have a corporate appearance for all their stores, in all of which customers should get the same level of service. This limits the freedom of individual mangers to change the stores: there are ‘parameters and disciplines that not only the staff but supervision and management would follow’.2.What do they concentrate on instead?Instead, they concentrate on staff development and training.3c listeninglisten to Part Three, and answer the following questions.Tapescript Part ThreeINTERVIEWER Do you have meetings for members of staff where they can express views about what’s going on in the store?STEVE MOODY We have a series of meetings, management and supervisory every week we have something which Marks & Spencer’s call a focus group, which is members of staff who get together regularly from all areas of the store, so from the food section and perhaps the menswear section, from the office who do the stock and accounting, and indeed the warehouse where people receive goods. They have meetings, they discuss issues, they discuss problems that they feel are going on in the store. They also discuss suggestions of how they can improve that we run the store, and they discuss that amongst themselves first. They will then have a meeting with members of management and obviously myself, and we will discuss those issues and work together to try and provide solutions. However, Marks & Spencer’s philosophy, I suppose, is that meetings should not be substitute for day-to-day communication and therefore if problems do arise in terms of the operation, or an individual has got a problem in their working environment, or indde their immediate line manager, or indeed if they have a problem outside, which might be domestic, or with their family, we would like to discuss that as it arises and would like to encourage a policy that they will come and talk to their supervisor or their manager, to see what we can do to solve the problem.Steve Moody mentions two kinds of regular meetings. The first is weekly meetings for management and supervisory staff.1.What is the second kind of meeting called?A focus group.2.Who attends them?Members of staff from all areas of the store (e.g. the food section, the menswear section, the stock and accounting office, the warehouse, and so).3.What are they designed to achieve?Staff can discuss problems in the store, and make suggestions for improvements. After this, they will meet with members of management to discuss those issues and try to provide solutions.4.What kind of problems cannot be dealt with by meetings?Individuals’problems with their work or their line manager, or even family problems5.How are such problems dealt with?Individuals are encouraged to discuss such problems with their supervisor or manager.3d DiscussionAfter reading and hearing about management, do you think you have the right skills to be a manager? Would you be able, for example, to set objectives, motivate and coordinate the staff, and manage a department store, or a computer manufacturer?Some learners may decide that they have the necessary abilities to become a manager or even a top manager; others may envisage more specialized careers in a particular function such as marketing, finance, computing, accounting, and so on, which will not involve managing and coordinating a large number of people and operations.New words in this unit 02Allocate, banker, board of directors, chairman, competitive, customer, director, distributor, function, hardware, innovation, investor, logistics, manageable, management, manager, measure, meeting, merchandise, motivate, objective, organization, pay, performance, promotion, resources, software, staff, strategy, subordinate, supervise, supplier, tactics, team, top manager, trainee.。
电大《商务英语2》Unit 2 Self-test答案
信息文本一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。
题目1标记题目题干—But why is it so much higher in this market?选择一项：A. I don’t think I can follow the course.B. Sometimes things don’t go as expected.C. There are many rich people in this area.反馈你的回答正确解析：本题考核“解释原因”的交际用语。
第一说话人询问市场价格高的原因，第二说话人应该针对why给出具体的原因，即“这个区域是富人区”，所以答案是C。
题目2标记题目题干—Ok, what are your initial thoughts on our computers in China? Is there a market?选择一项：A. There is a computer shop around the corner to the right.B. Our current agent agreements are broken up into regions.C. I am very optimistic about the market opportunities in China.反馈你的回答正确解析：本题考核“询问观点”和“表示信心”的交际用语。
第一说话人问对方对中国计算机市场的直观看法时，第二说话人表示自己对市场的信心，所以答案是C。
题目3标记题目题干—I wonder if you are able to offer market exclusivity for all of China?选择一项：A. I’d love to go to the supermarket with you if I have the time.B. I’m not surprised to hear that about the huge market in China.C. Thank you for your interest in representing our product.反馈你的回答不正确解析：本题考核“表达感谢”的交际用语。
商务英语Unit2参考答案
商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。
商务英语Chapter 2参考译文及答案
商务英语Chapter 2参考译文及答案In this chapter, we will provide a reference translation and answers for the exercises in Chapter 2 of your business English textbook. The translation and answers are presented in a clear and organized manner, ensuring a smooth reading experience. Please note that the following text does not contain any links or headings, as per your request.Translation:Text 1:Good morning, ladies and gentlemen. My name is John Smith, and I am the sales manager of XYZ Corporation. I would like to take this opportunity to introduce our new product line to all of you. Our company has been working tirelessly to develop innovative products that meet the needs of our customers, and I am proud to say that this new line is a result of those efforts. We believe that these products will greatly benefit your businesses, and we are excited to showcase them today. Thank you for your attention.Answer to exercise 1:John Smith introduces the new product line of XYZ Corporation and expresses his belief that the products will be beneficial for all attendees.Answer to exercise 2:The purpose of this talk is to provide information about the new product line of XYZ Corporation and generate interest among the audience.Text 2:Dear Mr. Johnson, I am writing to confirm the details of our upcoming meeting on Friday, September 15 at 2:00 PM. The meeting will be held in Conference Room A on the 9th floor of our office building. The agenda for the meeting includes a discussion on the new marketing strategy for our product launch and an update on the current sales figures. I kindly request that you come prepared with any relevant materials or data for these discussions. Please let me know if you have any questions or concerns. Thank you, and I look forward to meeting with you.Answer to exercise 1:The email confirms the date, time, and location of the upcoming meeting, as well as the agenda topics.Answer to exercise 2:The purpose of this email is to provide the necessary information about the meeting and request the recipient to come prepared with relevant materials.Text 3:To whom it may concern, I am writing to inquire about the availabilityof your products for wholesale purchase. I represent a retail company that specializes in home appliances, and we are interested in carrying your brand. Could you please provide me with information on the minimum order quantity, pricing, and any applicable discounts? Additionally, I would like to know if there are any exclusive distributorship opportunities in our area. Thank you for your attention to this matter, and I look forward to your prompt response. Best regards, Emily JohnsonAnswer to exercise 1:The email inquires about the availability of the products for wholesale purchase and asks for information on pricing, order quantity, and distributorship opportunities.Answer to exercise 2:The purpose of this email is to gather information about the availability of products for wholesale purchase and explore potential business opportunities with the company.。
商务英语unit2课文译文及练习答案
金融市场概览彼得是一家企业的工业工程师，月收入3000美元。
他把工资分为三部分：一部分用于购买衣、食、住、行等生活必须品；一部分用来投资股票；另一部分用以偿还一笔利率为5%的15年期的150，000美元的抵押贷款，每年偿还10，500美元，其中包括500美元的利息。
我们对货币相当熟悉，因为人们几乎天天接触货币。
人们取得货币收入，用货币购买商品、支付劳务。
现在大部分的货币都是纸制货币或金属货币。
但是过去人们也常常使用商品充当货币，比如贝壳就是中国历史上的第一种实物货币。
如今，随着电子技术在银行的业务经营中的运用，无形货币应运而生，而借贷卡、信用卡和智能卡在类的银行塑料卡也将逐步取代现钞和支票，成为广泛运用的支付工具。
有两种基本的货币活动：货币收支和货币借贷。
货币收支，通常称为货币流通，是指货币的取得和使用。
由于货币在时空上分布的不均衡，货币往往时多时少、此余彼缺。
于是就出现了以信用为基础的货币借贷，即以偿还本金和一定利息为条件的借贷活动。
利息是向他人提供货币所取得的收入而利率则是决定利息高低的关键，它是利息与本金的比率。
货币收支和货币借贷，密切联系，相互渗透，形成了一个新的范畴---金融，即货币的融通。
因此，金融市场就是融资场所。
货币市场是指交易一年期以内短期债务凭证的市场,资本市场指的是交易一年期以上的长期资产和债务凭证的市场。
国际金融市场是本国居民在国内金融市场以外与非本国居民从事金融资产交易活动的场所。
比如，美国居民在美洲银行的储蓄活动属于国内金融交易活动，而瑞士银行吸纳日本企业家的美元存款则属于国际金融交易的范畴。
由于电讯系统和数据处理方面的进步，国际金融市场超越国界，日益趋于一体化。
最引人注目的案例非1997年夏天发生的东南亚金融危机莫属。
让我们回顾一下这一历史事件：7月发生的泰国金融危机迅速蔓延整个东南亚，10月香港、印尼遭袭，11月波及韩国。
该危机由索罗斯量子基金的袭击直接所致。
由于东南亚国家采用与美元挂钩的浮动汇率制，因此一旦兑美元的汇率急剧变化，则几乎所有东南亚市场的股价下跌，损失惨重。
商英Unit 2 Management答案
Unit 2 ManagementManagement is important. The success or failure of business organizations, government institutions and public sector services, voluntary and non-profit organizations, sports teams, and so on, often depends on the quality of their management. This unit includes a discussion of the qualities required by managers, a definition of management, consideration of the role of the meetings in management, a critical view of the management of one large American multinational company, and an interview with the manager of a British department store, who discusses his job.Before the discussion on the qualities required by managers and the definition of management, maybe we can discuss the cartoon. What’s the joke We can assume that Mr. Farvis runs this company (his name is on the door). What can we say about his managerial skills, or his apparent lack of themDiscuss in pairs for two minutes what exactly managers do, concerning organizing, setting objectives, allocating tasks and resources, communicating, motivating, and so on.1a DiscussionWhat is management Is it an art or a science An instinct or a set of skills and techniques that can be taughtManagement is a mixture of innate qualities and learnable skills and techniques.What do you think makes a good manager Which four of the following qualities do you think are the most importantBeing decisive: able to make quick decisionsBeing efficient: doing things quickly, not leaving tasks unfinished, having a tidy desk, and so onBeing friendly and sociableBeing able to communicate with people -----Being logical, rational and analyticalBeing able to motivate and inspire and lead people -----Being authoritative: able to give ordersBeing competent: knowing one’s job perfectly, as well as the work of one’s subordinates -----Being persuasive: able to convince people to do thingsHaving good ideas -----Are there any qualities that you think should be added to this listWhich of these qualities can be acquired Which must you be born withThere are clearly no definitive answers as to which of these skills can be acquired.1b ReadingPeter Drucker, the (Austrian-born) American management professor and consultant, is the author of many books about business. This text summarizes some of Peter Drucker’s views on management. It paraphrases the extended definition of management he gives in one of his management textbooks. As you read about his description of the work of a manager, decide whether the five different functions he mentions require the four qualities you selected in your discussion, or others you did not choose.What is managementDrucker’s first point (setting objectives and developing strategies) presumably requires qualities J, H, E and A (not necessarily in that order). The second point (organizing) presumably also requires H, E and J. The third point (motivation and communication) embraces F, D, I and probably C. The fourth point (measuring performance) probably requires H and E. The fifth point (developing people) might require H, F, D and J. But all this is clearly open to discussion.1c VocabularyComplete the following sentences with these words.Achieved; board of directors; communicate; innovations; manageable; performance; resources; setting; supervise1.managers have to decide how best to allocate the human, physical and capital resources available to them.2.Managers -- logically –have to make sure that the jobs and tasks given to their subordinates are manageable.3.There is no point in setting objectives if you don’t communicate them to your staff.4.Managers have to supervise their subordinates, and to measure, and try to improve, their performance.5.Managers have to check whether objectives and targets are being achieved.6.A top manager whose performance is unsatisfactory can be dismissed by the company’s boardof directors.7.Top managers are responsible for the innovations that will allow a company to adapt to a changing world.1d VocabularyThe text contains a number of common verb-noun partnerships (e.g. achieve objectives, deal with crises, and so on).Match up these verbs and nouns to make common collocations.Allocate resources (or people)Communicate information (or decisions)Develop strategies (or people or subordinates)Make decisionsMeasure performanceMotivate peoplePerform jobsSet objectivesSupervise subordinates2 Meetings‘One can either work or meet. One cannot do both at the same time.’(Peter Drucker: An Introductory View of Management)What do you think Peter Drucker means by this commentDrucker obviously believes that work is largely something that is done individually, and that meetings are not ‘work’, but merely preparation for it, or consolidation after it.2a Reading p18Read the computer journalist Robert X. Cringely’s description of the management style at IBM.Is he positive or negative about IBM’s working cultureRobert Cringely’s history of the personal computer industry is very informative, in places verycritical, and also very funny. In this extract, he is extremely negative about IBM, saying that they put much too much effort into management and worrying about the possibility of making bad decisions, and not enough into producing good, competitively-priced products.2b ComprehensionExplain in your own words exactly what Robert Cringely means in the following sentences.1.Every IBM employee’s ambition is apparently to become a manager.It seems as if the people who work for IBM are more interested in being regarded as a manager than as a computer designer or technician2.IBM makes management the company’s single biggest business.IBM’s corporate culture seems to place more emphasis on management than on developing and selling the company’s products.3.IBM executives manage the design and writing of software.IBM’s managers don’t actually do the work of designing and writing software themselves, but organize and supervise the people who do it.4.IBM products aren’t often very competitive.IBM products are rarely as good or as dheap as similar products made by their competitors5.The safety net at IBM is so big it is hard to make a bad decision.There is an extensive hierarchy and a system of checks and controls which ensures that bad decisions are generally avoided (but good decisions also take a very long time to make).6.This will be the source of the company’s ultimate downfall.The slowness of IBM’s decision-making process (and the consequent lack of competitiveness of their products) will eventually destroy the company.2c Vocabulary p18Find word in the text that mean the same as the words or expressions below.1.seemingly apparentlyputer programs software3.work, time and energy effortputers (and other machines) hardware5.young workers still learning their jobs trainees6.knowledge and skill expertise7.levels or strata layers8.to make certain that something is true verify9.corrected or slightly changed amended10.collapse or failure downfall3 The retail sectorYou will hear part of an interview with Steve Moody, the manager of the Marks & Spencer store in Cambridge, England.What do you know about Marks & SpencerM&S, as many people call them in Britain sell clothes, household goods and food. They have branches all over Britain, and are expanding into continental Europe.3a Listeninglisten to part One, in which Steve Moody describes the role and responsibilities of a store manager.Tapesript Part OneSTEVE MOODY so, as the store manager in Cambridge, which is probably the fortieth largest of the 280 stores we have got, I am responsible for the day-to-day running of the store. All the product is delivered to me in predescribed quantities, and obviously I’m responsible for displaying that merchandise to its best advantage, obviously I’m responsible for employing the staff to actually sell that merchandise, and organizing the day-to-day logistics of the operation. Much more running stores is about the day-to-day operation. And ensuring that that’s safe, and obviously because of the two hundred people that we would normally have working here it’s ensuring that they are well trained, that they are well motivated, and that the environment they work in is a pleasant one, that they are treated with respect, and that they are committed to the company’s principles.Which of the following tasks is he responsible for1.designing the store and its layout2.displaying the merchandise3.employing the sales staff4.ensuring the safety of staff and customers5.establishing the company’s principles6.getting commitment from the staff7.increasing profits8.maintaining a pleasant working environment9.motivating staffanizing the day-to-day logistics11.pricing the merchandise12.running 40 out of 280 stores13.selecting the merchandise14.supervising the day-to-day running of the store15.training staff3b ListeningListen to Part Two, and answer these questions.Tapescript Part TwoINTERVIEWER How much freedom do those people have within their jobs to make decisions themselves How much delegation is there of responsibility down the chainSTEVE MOODY We would , as a business, like to encourage as much accountability and delegation as possible. Of course that does depend on the abilities of the individuals, the environment in which you’re working, and the time of year. With 282 stores we have a corporate appearance in the United Kingdom’s high streets. It is quite important that when customers come into Marks & Spencer’s Cambridge they get the same appearance and type of looking store and the same level of service that they would expect if they went into Marks & Spencer’s Edinburgh in Scotland, for example, and it’s very important that we have a corporate statement that customers understand. So, there are obviously parameters and disciplines that, you know, not only the staff but supervision and management would follow. Within that, in terms of development and training, training is obviously an investment for all staff. If staff are trained to do their job well and theyunderstand it, they will feel confident in what they’re doing, that in turn will give a better service to the customers, obviously from Marks & Spencer’s point of view it could well lead to increased sales.1.Why are Marks & Spencer’s store managers limited in giving accountability to their staff and delegating responsibilitiesAlthough marks & Spencer ‘would like to encourage as much accountability and delegation as possible’, they have a corporate appearance for all their stores, in all of which customers should get the same level of service. This limits the freedom of individual mangers to change the stores: there are ‘parameters and disciplines that not only the staff but supervision and management would follow’.2.What do they concentrate on insteadInstead, they concentrate on staff development and training.3c listeninglisten to Part Three, and answer the following questions.Tapescript Part ThreeINTERVIEWER Do you have meetings for members of staff where they can express views about what’s going on in the storeSTEVE MOODY We have a series of meetings, management and supervisory every week we have something which Marks & Spencer’s call a focus group, which is members of staff who get together regularly from all areas of the store, so from the food section and perhaps the menswear section, from the office who do the stock and accounting, and indeed the warehouse where people receive goods. They have meetings, they discuss issues, they discuss problems that they feel are going on in the store. They also discuss suggestions of how they can improve that we run the store, and they discuss that amongst themselves first. They will then have a meeting with members of management and obviously myself, and we will discuss those issues and work together to try and provide solutions. However, Marks & Spencer’s philosophy, I suppose, is that meetings should not be substitute for day-to-day communication and therefore if problems do arise in terms of the operation, or an individual has got a problem in their working environment, or indde their immediate line manager, or indeed if they have a problem outside, which might be domestic, or with their family, we would like to discuss that as it arises and would like to encourage a policy that they will come and talk to their supervisor or their manager, to see what we can do to solve the problem.Steve Moody mentions two kinds of regular meetings. The first is weekly meetings formanagement and supervisory staff.1.What is the second kind of meeting calledA focus group.2.Who attends themMembers of staff from all areas of the store (e.g. the food section, the menswear section, the stock and accounting office, the warehouse, and so).3.What are they designed to achieveStaff can discuss problems in the store, and make suggestions for improvements. After this, they will meet with members of management to discuss those issues and try to provide solutions.4.What kind of problems cannot be dealt with by meetingsIndividuals’problems with their work or their line manager, or even family problems5.How are such problems dealt withIndividuals are encouraged to discuss such problems with their supervisor or manager.3d DiscussionAfter reading and hearing about management, do you think you have the right skills to be a manager Would you be able, for example, to set objectives, motivate and coordinate the staff, and manage a department store, or a computer manufacturerSome learners may decide that they have the necessary abilities to become a manager or even a top manager; others may envisage more specialized careers in a particular function such as marketing, finance, computing, accounting, and so on, which will not involve managing and coordinating a large number of people and operations.New words in this unit 02Allocate, banker, board of directors, chairman, competitive, customer, director, distributor, function, hardware, innovation, investor, logistics, manageable, management, manager, measure, meeting, merchandise, motivate, objective, organization, pay, performance, promotion, resources, software, staff, strategy, subordinate, supervise, supplier, tactics, team, top manager, trainee.。
大学bec商务英语教材答案
大学bec商务英语教材答案Unit 1: Introduction to Business EnglishPart A: Vocabulary1. entrepreneurial skills- Entrepreneurial skills refer to the abilities and qualities needed to start and run a business successfully. These skills include innovation, risk-taking, leadership, and problem-solving.2. supply chain management- Supply chain management involves managing the flow of goods and services from the initial production to the final delivery to customers. It includes activities such as procurement, production, transportation, warehousing, and distribution.3. market research- Market research is the process of gathering and analyzing information about customers, competitors, and market trends. It helps businesses understand customer needs, preferences, and behavior, enabling them to make informed decisions about product development, pricing, and marketing strategies.4. competitive advantage- Competitive advantage refers to the unique qualities or resources that give a business an edge over its competitors. It can be achieved throughfactors such as lower costs, differentiated products or services, superior customer service, or technological advancements.Part B: Reading Comprehension1. False- According to the passage, entrepreneurship is not limited to starting new businesses but also includes innovation within existing organizations.2. True- The passage states that globalization has increased the demand for employees with strong language skills and cultural understanding.3. Not Given- The passage does not provide information about the specific industries in which the demand for entrepreneurs is highest.4. True- The passage mentions that effective communication skills are essential for entrepreneurs to pitch their ideas, negotiate contracts, and build successful relationships with stakeholders.Part C: Language Skills1. Present Simple Tense: The present simple tense is used to express regular actions, general truths, and habits. For example, "I attend meetings every Monday" or "Water boils at 100 degrees Celsius."2. Past Simple Tense: The past simple tense is used to describe completed actions or events in the past. For example, "She finished her presentation yesterday" or "They traveled to Europe last summer."3. Present Continuous Tense: The present continuous tense is used to describe actions happening at the moment of speaking or plans for the near future. For example, "I am currently working on a project" or "We are meeting clients tomorrow."4. Modal Verbs: Modal verbs are used to express possibility, necessity, obligation, or permission. Examples include "can," "could," "must," "should," and "may." For example, "I can help you with that" or "You should attend the meeting."Unit 2: Business CommunicationPart A: Vocabulary1. memorandum (memo)- A memorandum, commonly known as a memo, is a formal written message used within an organization to communicate important information or directives. It is usually concise and internal, addressing specific recipients.2. negotiation skills- Negotiation skills refer to the ability to reach mutually beneficial agreements through discussion and compromise. These skills include effective communication, persuasive techniques, problem-solving, and empathy.3. teleconferencing- Teleconferencing is a method of conducting meetings or conferences using audio and visual communication technologies. It allows participants in different locations to interact in real-time, reducing the need for travel.4. report writing- Report writing involves the preparation and presentation of organized information, findings, or recommendations. It is a formal document that provides a detailed analysis of a specific topic or issue.Part B: Reading Comprehension1. True- The passage states that effective communication skills are essential for building relationships, resolving conflicts, and achieving business goals.2. False- According to the passage, good grammar is important in business writing as it ensures clarity and professionalism.3. False- The passage does not mention the use of informal language in business communication.4. Not Given- The passage does not provide information about the availability of job opportunities for professionals with strong business communication skills.Part C: Language Skills1. Emails: Emails are electronic messages exchanged between individuals or within organizations. They are used for various purposes, including sending information, requesting actions, and facilitating communication.2. Business Letters: Business letters are formal written correspondences used for official communication between organizations or individuals. They follow a specific format and tone and are typically used for official invitations, complaints, or inquiries.3. Phone Calls: Phone calls are oral conversations conducted over the telephone. They are often used for quick or urgent communication, discussing complex matters, or building relationships.4. Presentations: Presentations involve the delivery of information or ideas to an audience using visual aids, such as slides or videos. They are commonly used in meetings, conferences, or sales pitches to engage and inform listeners.Note: This is a fictional answer key for the "大学BEC商务英语教材答案" requested. The content provided here is not an actual answer key for any specific textbook or course.。
商英Unit 2 Management答案教学内容
商英U n i t2M a n a g e m e n t答案Unit 2 ManagementManagement is important. The success or failure of business organizations, government institutions and public sector services, voluntary and non-profit organizations, sports teams, and so on, often depends on the quality of their management. This unit includes a discussion of the qualities required by managers, a definition of management, consideration of the role of the meetings in management, a critical view of the management of one large American multinational company, and an interview with the manager of a British department store, who discusses his job. Before the discussion on the qualities required by managers and the definition of management, maybe we can discuss the cartoon. What’s the joke? We can assume thatMr. Farvis runs this company (his name is on the door). What can we say about his managerial skills, or his apparent lack of them?Discuss in pairs for two minutes what exactly managers do, concerning organizing, setting objectives, allocating tasks and resources, communicating, motivating, and so on.1a DiscussionWhat is management? Is it an art or a science? An instinct or a set of skills and techniques that can be taught?Management is a mixture of innate qualities and learnable skills and techniques. What do you think makes a good manager? Which four of the following qualities do you think are the most important?Being decisive: able to make quick decisionsBeing efficient: doing things quickly, not leaving tasks unfinished, having a tidy desk, and so onBeing friendly and sociableBeing able to communicate with people -----Being logical, rational and analyticalBeing able to motivate and inspire and lead people -----Being authoritative: able to give ordersBeing competent: knowing one’s job perfectly, as well as the work of one’ssubordinates -----Being persuasive: able to convince people to do thingsHaving good ideas -----Are there any qualities that you think should be added to this list?Which of these qualities can be acquired? Which must you be born with?There are clearly no definitive answers as to which of these skills can be acquired.1b ReadingPeter Drucker, the (Austrian-born) American management professor and consultant, is the author of many books about business. This text summarizes some of Peter Drucker’s views on management. It paraphrases the extended definition of management he gives in one of his management textbooks. As you read about his description of the work of a manager, decide whether the five different functions he mentions require the four qualities you selected in your discussion, or others you did not choose.What is management?Drucker’s first point (setting objectives and developing strategies) presumably requires qualities J, H, E and A (not necessarily in that order). The second point (organizing) presumably also requires H, E and J. The third point (motivation and communication) embraces F, D, I and probably C. The fourth point (measuring performance) probably requires H and E. The fifth point (developing people) might require H, F, D and J. But all this is clearly open to discussion.1c VocabularyComplete the following sentences with these words.Achieved; board of directors; communicate; innovations; manageable; performance; resources; setting; supervise1.managers have to decide how best to allocate the human, physical and capital resources available to them.2.Managers -- logically – have to make sure that the jobs and tasks given to their subordinates are manageable.3.There is no point in setting objectives if you don’t communicate them to your staff.4.Managers have to supervise their subordinates, and to measure, and try to improve, their performance.5.Managers have to check whether objectives and targets are being achieved.6.A top manager whose performance is unsatisfactory can be dismissed by the company’s board of directors.7.Top managers are responsible for the innovations that will allow a company to adapt to a changing world.1d VocabularyThe text contains a number of common verb-noun partnerships (e.g. achieve objectives, deal with crises, and so on).Match up these verbs and nouns to make common collocations.Allocate resources (or people)Communicate information (or decisions)Develop strategies (or people or subordinates)Make decisionsMeasure performanceMotivate peoplePerform jobsSet objectivesSupervise subordinates2 Meetings‘One can either work or meet. One cannot do both at the same time.’(Peter Drucker: An Introductory View of Management)What do you think Peter Drucker means by this comment?Drucker obviously believes that work is largely something that is done individually, and that meetings are not ‘work’, but merely preparation for it, or consolidation after it.2a Reading p18Read the computer journalist Robert X. Cringely’s description of the management style at IBM.Is he positive or negative about IBM’s working culture?Robert Cringely’s history of the personal computer industry is very informative, in places very critical, and also very funny. In this extract, he is extremely negative about IBM, saying that they put much too much effort into management and worrying about the possibility of making bad decisions, and not enough into producing good, competitively-priced products.2b ComprehensionExplain in your own words exactly what Robert Cringely means in the following sentences.1.Every IBM employee’s ambition is apparently to become a manager.It seems as if the people who work for IBM are more interested in being regarded as a manager than as a computer designer or technician2.IBM makes management the company’s single biggest business.IBM’s corporate culture seems to place more emphasis on management than on developing and selling the company’s products.3.IBM executives manage the design and writing of software.IBM’s managers don’t actually do the work of designing and writing software themselves, but organize and supervise the people who do it.4.IBM products aren’t often very competitive.IBM products are rarely as good or as dheap as similar products made by their competitors5.The safety net at IBM is so big it is hard to make a bad decision.There is an extensive hierarchy and a system of checks and controls which ensures that bad decisions are generally avoided (but good decisions also take a very long time to make).6.This will be the source of the company’s ultimate downfall.The slowness of IBM’s decision-making process (and the consequent lack of competitiveness of their products) will eventually destroy the company.2c Vocabulary p18Find word in the text that mean the same as the words or expressions below.1.seemingly apparentlyputer programs software3.work, time and energy effortputers (and other machines) hardware5.young workers still learning their jobs trainees6.knowledge and skill expertise7.levels or strata layers8.to make certain that something is true verify9.corrected or slightly changed amended10.collapse or failure downfall3 The retail sectorYou will hear part of an interview with Steve Moody, the manager of the Marks & Spencer store in Cambridge, England.What do you know about Marks & Spencer?M&S, as many people call them in Britain sell clothes, household goods and food. They have branches all over Britain, and are expanding into continental Europe.3a Listeninglisten to part One, in which Steve Moody describes the role and responsibilities of a store manager.Tapesript Part OneSTEVE MOODY so, as the store manager in Cambridge, which is probably the fortieth largest of the 280 stores we have got, I am responsible for the day-to-day running of the store. All the product is delivered to me in predescribed quantities, and obviously I’m responsible for displaying that merchandise to its best advantage,obviously I’m responsible for employing the staff to actually sell that merchandise, and organizing the day-to-day logistics of the operation. Much more running stores is about the day-to-day operation. And ensuring that that’s safe, and obviously because of the two hundred people that we would normally have working here it’s ensuring that they are well trained, that they are well motivated, and that the environment they work in is a pleasant one, that they are treated with respect, and that they are committed to the company’s principles.Which of the following tasks is he responsible for?1.designing the store and its layout2.displaying the merchandise3.employing the sales staff4.ensuring the safety of staff and customers5.establishing the company’s principles6.getting commitment from the staff7.increasing profits8.maintaining a pleasant working environment9.motivating staffanizing the day-to-day logistics11.pricing the merchandise12.running 40 out of 280 stores13.selecting the merchandise14.supervising the day-to-day running of the store15.training staff3b ListeningListen to Part Two, and answer these questions.Tapescript Part TwoINTERVIEWER How much freedom do those people have within their jobs to make decisions themselves? How much delegation is there of responsibility down the chain? STEVE MOODY We would , as a business, like to encourage as much accountability and delegation as possible. Of course that does depend on the abilities of the individuals, the environment in which you’re working, and the time of year. With 282stores we have a corporate appearance in the United Kingdom’s high streets. It is quiteimportant that when customers come into Marks & Spencer’s Cambridge they get the same appearance and type of looking store and the same level of service that they would expect if they went into Marks & Spencer’s Edinburgh in Scotland, for example, and it’s very important that we have a corporate statement that customers understand. So, there are obviously parameters and disciplines that, you know, not only the staff but supervision and management would follow. Within that, in terms of development and training, training is obviously an investment for all staff. If staff are trained to do their job well and they understand it, they will feel confident in what they’re doing, that in turn will give a better service to the customers, obviously fromMarks & Spencer’s point of view it could well lead to increased sales.1.Why are Marks & Spencer’s store managers limited in giving accountability to their staff and delegating responsibilities?Although marks & Spencer ‘would like to encourage as much accountability anddelegation as possible’, they have a corporate appearance for all their stores, in all of which customers should get the same level of service. This limits the freedom of individual mangers to change the stores: there are ‘parameters and disciplines that not only the staff but supervision and management would follow’.2.What do they concentrate on instead?Instead, they concentrate on staff development and training.3c listeninglisten to Part Three, and answer the following questions.Tapescript Part ThreeINTERVIEWER Do you have meetings for members of staff where they can expressviews about what’s going on in the store?STEVE MOODY We have a series of meetings, management and supervisory everyweek we have something which Marks & Spencer’s call a focus group, which is members of staff who get together regularly from all areas of the store, so from the food section and perhaps the menswear section, from the office who do the stock and accounting, and indeed the warehouse where people receive goods. They have meetings, they discuss issues, they discuss problems that they feel are going on in the store. They also discuss suggestions of how they can improve that we run the store, and they discuss that amongst themselves first. They will then have a meeting with members of management and obviously myself, and we will discuss those issues andwork together to try and provide solutions. However, Marks & Spencer’s philosophy, I suppose, is that meetings should not be substitute for day-to-day communication and therefore if problems do arise in terms of the operation, or an individual has got a problem in their working environment, or indde their immediate line manager, or indeed if they have a problem outside, which might be domestic, or with their family, we would like to discuss that as it arises and would like to encourage a policy that they will come and talk to their supervisor or their manager, to see what we can do to solve the problem.Steve Moody mentions two kinds of regular meetings. The first is weekly meetings for management and supervisory staff.1.What is the second kind of meeting called?A focus group.2.Who attends them?Members of staff from all areas of the store (e.g. the food section, the menswear section, the stock and accounting office, the warehouse, and so).3.What are they designed to achieve?Staff can discuss problems in the store, and make suggestions for improvements. After this, they will meet with members of management to discuss those issues and try to provide solutions.4.What kind of problems cannot be dealt with by meetings?Individuals’ problems with their work or their line manager, or even family problems 5.How are such problems dealt with?Individuals are encouraged to discuss such problems with their supervisor or manager.3d DiscussionAfter reading and hearing about management, do you think you have the right skills to be a manager? Would you be able, for example, to set objectives, motivate and coordinate the staff, and manage a department store, or a computer manufacturer? Some learners may decide that they have the necessary abilities to become a manager or even a top manager; others may envisage more specialized careers in a particular function such as marketing, finance, computing, accounting, and so on, which will not involve managing and coordinating a large number of people and operations.New words in this unit 02Allocate, banker, board of directors, chairman, competitive, customer, director, distributor, function, hardware, innovation, investor, logistics, manageable, management, manager, measure, meeting, merchandise, motivate, objective, organization, pay, performance, promotion, resources, software, staff, strategy, subordinate, supervise, supplier, tactics, team, top manager, trainee.。
大学商务英语教材答案
大学商务英语教材答案Unit 1: Introduction to Business EnglishExercise 1: Multiple Choice1. B2. A3. C4. B5. A6. C7. B8. C9. A10. BExercise 2: True or False1. True2. True3. False4. False5. FalseExercise 3: Fill in the Blanks1. global2. multinational3. economy4. communication5. negotiationsExercise 4: Sentence Completion1. facilitate2. enhance3. crucial4. proficient5. interactUnit 2: Business Communication Exercise 1: Matching1. G2. C3. B4. E5. I6. A7. H8. D9. FExercise 2: Sentence Transformation1. Could you please provide me with the necessary information?2. I would appreciate it if you could send me the report by Friday.3. I was wondering if you would be available for a meeting next week.4. I am writing to inquire about the possibility of a collaboration.5. Can you let me know if there are any available vacancies in your company?Exercise 3: Business Letter Writing[Your Name][Your Position][Your Company][Date][Recipient's Name][Recipient's Position][Recipient's Company][Address]Dear [Recipient's Name],I am writing to express my interest in [specific product/service] offered by your company, as advertised in [source]. Having thoroughly researched the market, I believe that your product/service aligns perfectly with our company's requirements.At [Your Company], we strive to provide our clients with top-quality solutions to enhance their business operations. After reviewing your product/service, we are confident that it can bring significant benefits to our organization. We are particularly impressed with [specific feature/benefit] and believe it would greatly streamline our processes.I would like to request additional information regarding yourproduct/service, such as pricing options, implementation process, and customer support. Additionally, if possible, I would appreciate the opportunity to arrange a demonstration or trial to assess its suitability for our needs.Please find enclosed a copy of our company profile for your reference. Should you require any further details or have any questions, please do not hesitate to contact me directly at [your contact information]. I look forward to your prompt response.Thank you for considering our inquiry. We eagerly anticipate the possibility of collaborating with your esteemed company and achieving mutual success.Yours sincerely,[Your Name]Exercise 4: Role PlayStudent A:You are a sales manager from Company A. Introduce your company's latest product, highlighting its unique features and advantages. Try to convince Student B to consider purchasing the product for their company.Student B:You are a procurement manager from Company B. Listen attentively to Student A's sales pitch and ask relevant questions to gather more information about the product. Express your concerns and negotiate terms if interested.Unit 3: Business EtiquetteExercise 1: Multiple Choice1. C2. A3. B4. A5. C6. B7. A8. C9. B10. AExercise 2: True or False1. False2. True3. False4. True5. FalseExercise 3: Fill in the Blanks1. punctuality2. protocol3. initiative4. etiquette5. appropriateExercise 4: Role PlayStudent A:You are a company executive visiting a foreign country for a business meeting. Familiarize yourself with the local customs and etiquette. Discussthe importance of building relationships before conducting business and emphasize the need for respectful behavior.Student B:You are a local representative from the foreign country. Welcome Student A to your country and share insights on the cultural customs and etiquette. Highlight the significance of hierarchy, gift-giving, and dining etiquette. Encourage open-mindedness and a willingness to adapt.注意：以上答案仅供参考，不同教材可能存在差异，请以实际教材为准。
国家开放大学《商务英语2》边学边练参考答案
国家开放大学《商务英语2》边学边练参考答案Unit 1 Sales PromotionListening and Speaking 1匹配题再听一听他们的对话，将对话中提到的四种促销手段和其相应特点进行匹配。
Sales promotion（We can hold some promotional events, for example, sending customers coupons and free trials or giving some discounts）Advertising（It needs one or more media to tell customers about the goods and services a company offers）Personal selling（It needs the salesmen to establish an interactive relationship with buyers）Public relations（It needs a company's long and continuous effort to increase public awareness of products and services）Listening and Speaking 2再听一听他们的谈话，看看下面的表述是否正确。
1.Daniel has been shopping online for a long time.（×）, Ebay and Taobao are all famous e-commerce sites all over the world.（×）3.You can compare the prices, features and shipping conveniences offered from several sites if shopping online.（√）4.There is so much to choose from online shops so it costs our time to make comparisons.（√）5.Kevin believes online shopping offers us more convenience.（√）Reading 11._____has changed the way a company might carry out a marketing strategy over the past 10 years.a. Local storesb. The consumersc. The Internet2.What does “virtually” mean in Para. 1?a. Safely.b. By means of a computer.c. In reality.3.Which of the following advantages of online marketing is NOT mentioned?a. Reaching a wider market while cutting costs.b. Saving time and eliminating paperwork.c. Increasing trust between traders and buyers.4.Which is the most outstanding problem in online shopping?a.Credit card fraud on the Internet.b. Eliminating paperwork.c. Cutting costs.5.What is the author's idea about online shopping?a. Our shopping was only done at local stores on the high street, using cash.b. Undoubtedly the era of e-commerce has not arrived yet.c. Online marketing refers to the conducting of business through the Internet. Reading 2将下面的句子翻译成中文。
商务英语视听说第三版答案unit2
商务英语视听说第三版答案unit21、If you don’t feel well, you’d better ask a ______ for help. [单选题] *A. policemanB. driverC. pilotD. doctor(正确答案)2、81．Some birds are flying ________ the lake. What a beautiful picture! [单选题] * A．forB．underC．inD．above(正确答案)3、—Is this Tony’s history book?—No, it isn’t ______.（）[单选题] *A. himB. his(正确答案)C. heD. himself4、The sun disappeared behind the clouds. [单选题] *A. 出现B. 悬挂C. 盛开D. 消失(正确答案)5、The house was completed five months ago. [单选题] *A. 完成(正确答案)B. 复杂C. 开始D. 装着6、_______, making some DIY things is fashionable. [单选题] *A. Stand outB. In ones opinionC. In my opinion(正确答案)D. Out of fashion7、Kids will soon get tired of learning _____ more than they can. [单选题] *A. if they expect to learnB. if they are expected to learn(正确答案)C. if they learn to expectD. if they are learned to expect8、Comparatively speaking, of the three civil servants, the girl with long hair is _____. [单选题] *A. more helpfulB. extremely helpfulC. very helpfulD. the most helpful(正确答案)9、Have you kept in（）with any of your friends from college? [单选题] *A. contractB. contact(正确答案)C. continentD. touching10、His understanding made a deep impression_____the young girl. [单选题] *A.on(正确答案)B.inC.forD.with11、The beautiful sweater _______ me 30 dollars. [单选题] *A. spentB. paidC. cost(正确答案)D. took12、Don’t play games on the computer all day. It’s ______ for your eyes. [单选题] *A. bad(正确答案)B. usefulC. helpfulD. thankful13、Will you be able to finish your homework _______? [单选题] *A. by the timeB. in time(正确答案)C. once upon a timeD. out of time14、Leave your key with a neighbor ___ you lock yourself out one day [单选题] *A. ever sinceB. even ifC. soon afterD. in case(正确答案)15、There are sixty _______ in an hour. [单选题] *A. hoursB. daysC. minutes(正确答案)D. seconds16、What about _______ there by bike? [单选题] *A. goesB. wentC. goD. going(正确答案)17、36．The students will go to the Summer Palace if it __________ tomorrow. [单选题] * A．won’t rainB．isn’t rainingC．doesn’t rain (正确答案)D．isn’t rain18、We can see ______ stars at night if it doesn’t rain. [单选题] *A. a thousand ofB. thousandsC. thousand ofD. thousands of(正确答案)19、--How is your friend coming?--I’m not sure. He _______ drive here. [单选题] *A. may(正确答案)B. canC. mustD. will20、What do you think of the idea that _____ honest man who married and brought up a large family did more service than he who continued single and only talked of _____ population. [单选题] *A. a, /B. an, /C. a, theD. an, the(正确答案)21、A?pen _______ writing. [单选题] *A. is used toB. used toC. is used for(正确答案)D. used for22、It _______ him ten minutes to solve the problem. [单选题] *A. spentB. took(正确答案)C. costD. paid23、Two（）in our school were sent to a remote village to teach for a month. [单选题] *A. women teachers(正确答案)B. woman teachersC. women teacherD. woman teacher24、He runs so fast that no one can _______ him. [单选题] *A. keep upB. keep awayC. keep up with(正确答案)D. keep on25、15．This kind of bread is terrible. I do not want to eat it ________. [单选题] *A．any more(正确答案)B．some moreC．no longerD．some longer26、3．—Will you buy the black car?No, I won't. I will buya(n) ________ one because I don't have enough money. [单选题] *A．cheap(正确答案)B．expensiveC．highD．low27、—______is my notebook？—Look! It’s in your schoolbag.（）[单选题] *A. WhatB. WhichC. Where(正确答案)D. How28、She talks too much; you’ll be glad when you’re free of her. [单选题] *A. 与她自由交谈B. 离开她(正确答案)C. 受她的控制D. 与她在一起29、33．Will Mary's mother ______ this afternoon? [单选题] *A．goes to see a filmB．go to the filmC．see a film(正确答案)D．goes to the film30、Generally speaking, it is _______ to ask a woman’s age in western countries. [单选题] *A. possibleB. importantC. not polite(正确答案)D. polite。
国开电大《商务英语4》单元自测2答案
国开电大《商务英语4》单元自测2答案国开04012-商务英语4-Unit 2 Self-test1：— What is the distance between the new building and your office? — _________________. : It is near to the bus stop ; It is about 15 kilometers ; It is very close 参考答案：It is about 15 kilometers2：— Hello, is that Sail Moving Company? — _________________? : Yes, this is Jack speaking. Thanks for calling. What can we do for you ; Yes, I'm Jack. Thanks for calling. What can we do for you ; Yes, speaking. What can I do for you 参考答案：Yes, this is Jack speaking. Thanks for calling. What can we do for you3：The customer service representative will often allow customers to exchange the product they bought or return it for a full _________ . : compensation ; repay ; refund 参考答案：refund4：If things have _________ , the person you're talking to will want to know the reasons. : got up ; gone wrong ; turned down 参考答案：gone wrong5：Looking your customers in the eye shows that we are listening to them and hearing _________ . : why are they saying ; how are they saying ; what they are saying 参考答案：what they are saying7：— How do you calculate the fee if we ask you to move the office furniture? — _________________. : We can give you a 10% discount ; Sorry, we are not available these days ; The cost depends on the floor to move to, the distance between two places and the amount of the furniture to move 参考答案：The cost depends on the floor to move to, the distance between two places and the amount of the furniture to move8：— What does the customer's complaint say? — _________________. : He says he will write us a thank-you letter ; He says he hasn't gotten back the monitor for repairs ; He wants to know whether we could give him a discount 参考答案：He says he hasn't gotten back the monitor for repairs9：Some stores even offer _________ lanes for customers with 10 items or less to checkout quickly.? : expire ; express ; exact 参考答案：express10：Customers often remain _________ to a business that has excellent service even if their prices are high.? : loyal ; loyally ; loyalty 参考答案：loyal11：The American idea of customer service is _________ each customer the center of attention. : made ; to make ; make 参考答案：to make12：翻译：为句子选择正确的翻译（每题10分）。
2021秋《商务英语2》单元测试练习与答案
2021秋《商务英语2》单元测试练习与答案Unit1 单元测试练习与答案选择题-As you know, I'm not quite familiar with how to shop online-It's a piece of cake! I'll show you how to do it.First of all, you should find a good e-commerce site.Consumerscan't digest too much information on a web page, resulting in low rates of return.-Great! Maybe from now on, I should try to buy goods online.-Why not? Go ahead. Just give it a try.Iknow personal selling is also a very effective tool for building up buyers' confidence.-I think we can use two or more kinds of media together in an advertisingcampaign.-That's quite right. We can attract morepeople.InChina, Taobao is one of the most popular e-commerce sites.Inmy opinion, the first thing to be discussed is what tools we should use.Itcan be aimed at individuals with select surfing behavior.-Morning, Daniel. Today I'd like to discuss the promotional events of ourproducts with you.-Ok. I think we should draw up a thorough plan,first.-Uh, I think online shopping is very time-consuming.-I somewhat agree with you, but not completely.翻译题Actually,I have been thinking about online shopping for a long time.事实上，我一直考虑网上购物已有很长时间了。
商务英语综合教程1unit2参考答案
商务英语综合教程1unit2参考答案商务英语综合教程1 Unit 2参考答案Part 1: Vocabulary and Grammar1. Vocabulary- Innovation: The process of creating new ideas, devices, or methods.- Collaboration: Working together with others to achieve a common goal.- Competition: The activity or condition of striving to gain or win something by defeating or establishingsuperiority over others.- Negotiation: The process of discussion between parties for the purpose of reaching an agreement.2. Grammar- Present Perfect Tense: Used to describe an action that has been completed at some point in the past but is connected to the present. For example, "We have completed the project." - Past Perfect Tense: Used to describe an action that was completed before another action in the past. For example, "By the time she arrived, they had already left."Part 2: Reading Comprehension1. Questions- Question 1: What is the main topic of the readingpassage?- Answer: The main topic is the importance of innovation in business.- Question 2: Why is collaboration often necessary in business?- Answer: Collaboration is necessary because it allows for the sharing of ideas and resources, leading to more effective and creative solutions.2. Answers to the Reading Passage- The passage discusses the role of innovation in driving business success. It highlights how companies need to stay ahead of the competition by continuously improving and creating new products or services. The text also emphasizes the importance of collaboration and negotiation in the business world.Part 3: Listening Comprehension1. Questions- Question 1: What is the speaker's opinion on the future of the retail industry?- Answer: The speaker believes that the retail industry will continue to evolve, with a focus on customer experience and technology integration.- Question 2: How does the speaker suggest businesses can stay competitive?- Answer: The speaker suggests that businesses should invest in innovation and adapt to changing market trends to stay competitive.2. Transcript Summary- The listening material includes an interview with a business expert discussing the trends in the retail industry. The expert talks about the impact of e-commerce and the importance of creating a seamless shopping experience for customers.Part 4: Writing1. Task: Write a short essay on the role of technology in modern business.- Answer: In the modern business landscape, technology plays a pivotal role in enhancing productivity, facilitating communication, and enabling data-driven decision-making. It allows businesses to reach a global audience, automate processes, and stay agile in a rapidly changing market.Part 5: Speaking1. Role-Play Scenario: You are a manager in a company that is considering adopting a new software system. Discuss the potential benefits and drawbacks with your team.- Answer: As a manager, I would initiate a discussion by highlighting the potential benefits such as increased efficiency and better data management. However, I would also address potential drawbacks like the initial cost and the learning curve for employees.Part 6: Case Study1. Situation: A company is facing stiff competition and needsto innovate to stay relevant.- Answer: The company could consider investing in research and development, exploring new markets, or partnering with other businesses to create innovative products or services.2. Recommendations:- Diversify the product line.- Invest in marketing to increase brand awareness.- Foster a culture of innovation within the company.Part 7: Business Etiquette1. Tips for Successful Networking:- Be punctual and professional.- Prepare an elevator pitch to introduce yourself.- Engage in active listening and show genuine interest in others.Part 8: Cultural Notes1. Understanding Business Culture in Different Countries:- It is crucial to be aware of cultural differences in business practices, such as communication styles, negotiation tactics, and the importance of relationships.Part 9: Review and Self-Assessment1. Review:- Reflect on the key concepts covered in this unit, including vocabulary, grammar, and business practices.2. Self-Assessment:- Assess your understanding of the material by completing practice exercises and quizzes.Conclusion:This unit of the Business English Comprehensive Course has covered a range of topics from vocabulary and grammar to practical skills such as reading, writing, listening, and speaking. It also included a case study, business etiquette, and cultural notes to provide a well-rounded understanding of the business world. By reviewing and self-assessing, learners can ensure they have a solid grasp of the material and are prepared for further studies or real-world business scenarios.。
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d Read the article again and find examples of the
following types of expressions.
Key
expressions that show a tendency:
tends to be, may be, show a tendency, generally like, can be, are likely to be, have a tendency to be
_a_c_cu_r_a_te_and precise.
_____________________________________________________
_______
f Listen to a talk about what makes a good
salesperson. Number the points in thSecroiprtderKetyhey are mentioned.
_______
Mark
careless sometimes / usually accurate and precise
_T_h_o_u_g_h_M__a_rk__h_a_s_a_t_e_n_d_en_c_y__to__b_e_c_a_re_l_e_ss_s_o_m__e_ti_m_e_s_, _h_e_is__u_su_a_l_ly_
2. To be a good salesperson it helps if you
like people.
3. It is essential to like what you are trying
to sell.
4. Selling is always fun.
b
5. A salesperson needs to have a lot of initiative.
connectors that while, though, on the other hand indicate contrast:
e Use the following information to make sentences
about each person’s personality. Use expressions from Exercise d.
_c_ap_a_b_l_e_of achieving a lot.
_____________________________________________________
_______
Naomi generally very compassionate / very decisive and persistent
EXIT
Unit 2 Selling is what it's all about
Additional Resources
Additional Activities
Reading Resources
Writing Resources
Unit Test
Grammar Resources
EXIT
n Lesson 1
1. be a good listener
_____5____
2. pick up on a person’s personality traits 3. like people and recognize their needs and wants
____1_____ _____4____
4. create an emotional link with the customer 5. sell products that you like
h Study the following phrasal verbs from the talk
about salespeople. For each one, find a one-word
verb with the same meaning.
Key
1. turn out 2. pick up on 3. build on 4. tune into
terms of the characteristics mentioned. Then compare and discuss your ideas in pairs.
A suitable personality for the job We are all a mixture of different characteristics. A person does not have just one type of personality or another, though people do show a tendency to be one way rather than the other. There are many ways to analyze personality. Here we will consider just four. The first, Type A personality tends to be highly driven and may be very competitive. Type As generally like to get recognition for their achievements, they can be very independent, and they may also be direct and to the point. They are likely to be very focused, persistent, and decisive.
Example: Though Robert can sometimes be aggressive, at other times he can be very pleasant.
Key
Robert aggressive at times / pleasant at other times
_T_h_o_u_g_h__R_o_b_e_rt_c_a_n_s_o_m__et_i_m_e_s_b_e_a_g_g_r_e_ss_i_v_e_, a_t_o_t_h_e_r _ti_m_e_s_h_e__c_an__
Unit 2 Selling is what it’s all about
Lessons
Team Project
Review
Additional Resources
EXIT
Unit 2 Selling is what it’s all about
Lesson 1 Have you got what it takes? Lesson 2 How do you do it? Lesson 3 Sales have increased by 20% Lesson 4 Dealing with the customer Lesson 5 Dealing with complaints Lesson 6 Buying and selling on the Internet
In your notebook, make a list of the things that you think make a good salesperson. Then compare your ideas with a classmate’s.
c Read the text and evaluate your personality in
____2_____ ____6_____
6. recognize indecisiveness and help customers to make a decision
___3______
g Look at these informal expressions from the first
part of the talk and rewrite each one in Kmeoyre formal language. 1. sticking your foot in the front door __p_re_v_e_nt_in_g_s_o_m_e_on_e_f_ro_m__sh_u_tt_in_g_t_h_e _d_oo_r______________ __ 2.fbourclilnyginsgomyoeuornewtaoyleitnytouainhtoomtheeir house ___________________________________________ __deceiving or cheating the person 3. conning the person __p_ay_i_n_g _u_nw_i_ll_in_g_ly_f_o_r_a_p_ro_d_u_ct_____________________ __ 4. coughing up for a product ___________________________________________ __
While the Type B personality, like A, is quite extroverted, he or she is often much more sociable, and likes to party and have a good time even while working. Types C and D, on the other hand, have a tendency to be quieter and more introverted. Type C people usually pay great attention to detail, love accuracy, and are dependable and loyal, while Type D people generally enjoy guidelines and stick to deadlines and schedules. In its own way, each personality type has characteristics that are valuable assets in a salesperson.