跨文化商务沟通第04章
跨文化商务沟通彭清龙课后

跨文化商务沟通彭清龙课后一、引言1.1 任务背景1.2 任务目的二、跨文化商务沟通的重要性2.1 国际化商务的发展趋势2.2 跨文化商务沟通对企业的影响三、文化差异对商务沟通的影响3.1 语言差异3.2 礼仪与礼节差异3.3 价值观与信仰差异3.4 时间观念与工作习惯差异四、跨文化商务沟通的关键要素4.1 跨文化商务沟通的原则4.2 语言与非语言沟通技巧4.3 跨文化沟通中的注意事项五、案例分析:中美跨文化商务沟通5.1 中美商务文化差异的概述5.2 中美商务沟通中的常见问题5.3 解决中美商务沟通问题的建议六、结论6.1 跨文化商务沟通的挑战6.2 跨文化商务沟通的应对策略跨文化商务沟通彭清龙课后一、引言1.1 任务背景在全球化时代,跨国企业之间的商务交流越来越频繁,而不同文化之间的差异也成为影响商务沟通的重要因素。
为了帮助企业有效地开展跨文化商务沟通,彭清龙老师提供了相关课程。
本文将探讨跨文化商务沟通的重要性以及应对文化差异的关键要素。
1.2 任务目的本文的目的是全面、详细、完整地探讨跨文化商务沟通的重要性,并提供有效的解决方案以应对不同文化背景下的沟通挑战。
通过学习彭清龙老师的课程,读者将能够更好地理解跨文化商务沟通的要点,并在实践中应用相关技巧和策略。
二、跨文化商务沟通的重要性2.1 国际化商务的发展趋势随着全球化的不断推进,国际化商务交流成为趋势。
企业需要与来自不同国家和地区的合作伙伴、客户和员工进行沟通和合作。
跨国企业的商务活动已超越地域和文化的限制,因此,跨文化商务沟通的重要性不言而喻。
2.2 跨文化商务沟通对企业的影响跨文化商务沟通能够直接影响企业的业务发展和合作关系。
如果企业不能有效地应对文化差异问题,可能导致沟通障碍、误解和冲突,进而影响商业谈判、合作协议和客户关系等。
因此,跨文化商务沟通对企业来说至关重要。
三、文化差异对商务沟通的影响3.1 语言差异语言是文化的重要组成部分,不同语言之间的差异会影响商务沟通的准确性和效果。
跨文化商务沟通(PPT32页)

Character features
South China: exquisite, euphemistic North China:bold, frank,straightforward
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Islam
Dietary restrictions: • do not eat pork • do not drink • do not eat blood
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Analysis
• The delegators from Dubai belief in Islamism, and have strong religious concepts. Boar is their totem, they are banned from eating pork.
• Chinese people lack of religious conscious and ignore the important factor when they negotiate with Dubai’s company.
different cultures, customs and religious belief different thoughts or actions conflicts
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Types
Verbal behaviors
Different ways of greeting Different responds to praise The main part of considering issues
跨文化商务沟通第04章PPT学习教案

自己知道而他人 不知道的信息
一个人内心的自 我
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第29页/共30页
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公司的贡献表示感谢。
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4.3 文化冲击的要素
文化压力-进入一个陌生的 文化环境会产生压力;事 实上,任何类型的转换都 包含心理和生理压力。为 出发做准备的压力、抵达 后安顿自己的压力、适应 新食物的压力等甚至可能 导致人产生生理疾病。并 且,住房、第2服3页/共务30页、使用另24 一种语言进行沟通等问题
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第2页/共30页
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文化冲击是指当人们来到不同于母文化 的文化环境中时所经历的创伤,包括:
- 匮乏的食物 -无法接受的清洁标准 -不同的卫生间设施 -对人身安全的恐惧 -对日常例程的扰乱
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第3页/共30页
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亚洲冲击的五个阶段
文化挫败感,包括语言、食物和当地风俗习惯。 不愿理解当地人做事方式背后的合理性。美国人
接受阶段
调整阶段
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4.1 文化冲击的阶段
W形曲线:是一种解释返乡阶段中适应过程 的一种理论,该理论提出返乡过程实际上 是另一种形式的U形曲线,它是对异国文化 初始调整所经历过程的一个重复。通过综 合这两条曲线,W形曲线就此产生。
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返乡阶段的问题
返乡冲击是旅居者回国之后所经历的, 并遵循前面确定的几个阶段。
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4.3 文化冲击的要素
社会情感疏离-文化冲击中 能够给初到新文化环境的 人带来不利影响的要素之 一就是社会情感疏离,随 之而来的还有与朋友和母 文化分离所引起的孤独感。
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跨文化商务沟通PPT课件

本章主题
• 全球化、全球本土化以及增长 • 文化 • 社会文化适应 • 文化适应 • 民族中心主义 • 规范、规章、角色和人际关系 • 亚文化和亚群体 • 文化智力 • 沟通障碍 • 跨文化构念 • 全球化思维方式 • 跨国公司管理方向
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1.1 全球化、全球本土化以及 增长全球化
• 全球化
– 全球化就是通过社会和商业两种途径传播生活方式。
• 全球本土化
– 全球本土化指的是“全球和本土的相互渗透,会在不同地 理区域导致独特的结果”。
• 增长全球化
– 增长全球化指通用的规范和惯例从一个地方向另一个地方 的扩展。换句话说,它就是给一个群体强加上一种新文化。
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1.2 文化
• 文化及其维度
• 地心主义管理
– 地心主义管理要有一个各个国家通用的结构,以便各个地方 的分公司有足够的自由运营来满足工人的文化需求。
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1.12 跨国公司管理方向
• 走向国际的十诫
– 准备好。 – 提问题,细心倾听。 – 不断努力;尝试而发生错误要好于不尝试。 – 当问题出现,假设主要原因是误传。 – 要有耐心;在另一个国家或者文化背景下完成你的目标,往
• 后台文化
– 想向圈外人掩藏的文化称为后台文化。后台文化的一个例 子就是一位销售代表隐瞒他的孩子有智力缺陷。
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1.4 文化适应
• 文化适应
– 文化适应是调整和适应一种新的不同文化的过程。
• 文化协同
– 如果两种不同文化背景的人吸收了彼此大量的文化差异并 且有很多相似的地方,文化协同就产生了,即两种文化融 合形成一种更强大的具有压倒性的文化。
者政治优势。 – 非常看重合同和写出来的文字内容。 – 意识到组织内的地位差异。 – 易变动。 – 在他们的行为中传达出一种优越感。
跨文化商务沟通ppt课件

跨文化商务沟通
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第十章 跨文化商务沟通
一、跨文化商务沟通的定义
(一)文化
文化是一个群体在价值观念、信仰、态度、 行为准则、风俗习惯等方面所表现出来的区别 于另一群体的显著特征,是人的思维、行为的 范式,是人们时间经验的积累和表现模式,是 人的行为导向。正是这种文化在群体上的差异 性导致了企业经营国际化时所面临的文化冲突。
跨文化商务沟通
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第十章 跨文化商务沟通
(二)跨文化商务沟通中的语言差异
一个民族所使用的语言与该民族所拥有的 文化之间存在着密切联系。在跨文化沟通中, 不同文化之间的差异对于商务沟通语言有明显 的制约关系。
1. 中国 2.美国
3.法国 4.日本
跨文化商务沟通
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第十章 跨文化商务沟通
(三)跨文化商务沟通的语言沟通策略 1.选择适当的句型 2.善用模糊限制语 3.提高语言的表达效果和灵活性 4.保全面子,维系合作关系 5.保护说话者,减轻其所负责任
跨文化商务沟通
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第十章 跨文化商务沟通
3.融合
融合是指不同文化间在承认、重视彼此间
差异的基础上,相互尊重,相互补充,相互协调,
从而形成一种你我合一的、全新的组织文化,
这种统一的文化不仅具有较强稳定性, 而且
极具“杂交”优势。对于大多数跨国公司来讲,
通过融合的方式吸收异质文化的精华,形成自
身特有的企业文化和管理模式, 是适应跨国文
一种“统一”的组织文化, 但其缺点是不利于
博采众长, 而且其他文化因遭到压抑而极易使
其成员产生强烈的反感, 最终加剧冲突。
跨文化商务沟通
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第十章 跨文化商务沟通
2.折衷 所谓折衷是指不同文化间采取妥协与退让
GBS191.新媒体时代的跨文化商务沟通 跨文化商务沟通课后答案

新媒体时代的跨文化商务沟通跨文化商务沟通课后答案【摘要】在商务活动中,拥有不同文化背景的人们通过某种特定的媒介相互传递着信息、思想、知识以及情感,这一过程被称为跨文化商务沟通。
新媒介与新技术的不断涌现,通过沟通媒体进行的跨文化商务沟通也因新媒体的介入进入了全新的时代。
新媒体的介入使得跨文化商务沟通呈现出新的特点。
【关键词】新媒体;跨文化;商务沟通一、跨文化商务沟通与媒体在商务活动中,拥有不同文化背景的人们通过某种特定的媒介相互传递着信息、思想、知识以及情感,这一过程被称为跨文化商务沟通。
?譹?訛随着经济全球化趋势的日益明显、国际商务活动的日益频繁,现代企业跨国经营中越来越显示出对多元文化理解的必要性和跨文化沟通的重要性。
可以说,跨文化商务沟通意味着直接的经济效益。
一个企业要想使自己的产品在国际市场上占有一席之地,一个跨国公司想在其他国家或地区取得经济效益,那就不仅需要具备雄厚的经济实力、发达的专业技术和高超的管理水平,而且需要深刻了解对象国的文化,建立起一套成熟完善的商务沟通体系,用以消除文化误解、化解文化冲突,来保证企业行为的顺利进行以及实现企业利益的最大化。
作为现代企业行为中一个至关重要的环节,商务沟通是通过媒体来实现的。
媒体是在传播者和接受者之间进行信息传递的工具。
不同媒体的使用决定了商务沟通不同的表现形式:口头沟通、书面沟通、网络沟通和非言语沟通等等。
传统的商务沟通媒体多为电话、电子邮件、信件、报告及面对面的交谈等形式。
不论是企业内部的共享信息、协调活动、感情交流,还是企业之间的信息收集、资源共享、协同合作,商务沟通都扮演着企业经营管理中不可替代的角色。
特别是随着现代经济活动国际化程度的加深,跨文化管理成为商务活动的重要内容,文化差异所带来的文化冲突要经过日常的文化交流与思想沟通才能消除。
跨文化商务沟通通过各种沟通媒体,克服文化隔阂产生的矛盾,解决文化差异,防止文化冲突,在企业跨文化经营管理中发挥着不可或缺的重要作用。
商务沟通中的跨文化

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1.印度文化
❖ 四大文明古国之一的印度有着鲜明的民族特 色
➢ 官僚主义 ➢ 等级制度——印度自古就有很森严的等级制
度,而且这种与生俱来的等级地位不能像在 中国一样通过考取功名之类的方式得到改变。
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《贫民窟的百万富翁》主角剧照与生活照
商务沟通
——跨文化沟通
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第一节 跨文化沟通概述
❖ “地球村”已不再单单是一个概念性的名 词,转瞬间已成为人们生活的一部分,跨 文化沟通也随之成为人们需要面对的问题。
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一、跨文化沟通是经济全球化发展的要求
❖ 文化:一个群体所共有的价值观和行为准 则的体系。
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文化的基本构成
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2.风俗习惯
❖ 个人空间意识——阿拉伯地区个人距离较小。
❖ 时间观念——在海湾地区,耐心是个重要的 美德。
❖ 宴请——吃饭时,一定要吃很多,以表示你 的感激之情。
❖ 风俗——和其他穆斯林文化一样,左手被认 为是不洁的。吃饭或者给阿拉伯人递东西时, 通常只用右手。
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一、沟通中的美国文化
❖ 生意第一
❖ 平等意识和个人主义
❖ 语言和习俗——很少有美国人的外语非常流 利。所以如果你的英语水平不好,就得雇佣 一名翻译,因为别想指望他们会说很好的中 文。
❖ 谈判风格——干脆利落、不兜圈子
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二、沟通中的英国文化
三、沟通中的阿拉伯人
2020智慧树,知到《跨文化商务沟通》章节测试[完整答案]
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2020智慧树,知到《跨文化商务沟通》章节测试[完整答案]智慧树知到《跨文化商务沟通》章节测试答案见面课:冰山之下--商业广告中的文化价值观1、问题:Culture is like an iceberg. Only a small part of culture is visible. For instance, food, dress, paintings are all apparent to eyes. But a great part of culture is hidden under the water, such as _, , and so on.选项:A:viewsB:attitudesC:architectureD:customs答案: 【views;attitudes;customs】2、问题:Originally Geert Hofsted developed a model that identifies four primary cultural dimensions: _, , Individualism versus Collectivism, ___.选项:A:Power DistanceB:Long- versus Short-Term OrientationC:Uncertainty AvoidanceD:Masculinity versus Femininity答案: 【Power Distance;Uncertainty Avoidance;Masculinity versus Femininity】3、问题:Chinese consumers can be ascribed to the values of conformity and“face”.选项:A:对B:错答案: 【对】4、问题:It”s better for advertisers to realize and take note of the different cultural values and make corresponding adjustments to their advertising appeals.选项:A:对B:错答案: 【对】5、问题:The Americans have the spirit of innovation and risk-taking. They are not willing to cope with uncertainties inherent in life and can tolerate and accept new ideas and strangers.选项:A:对B:错答案: 【错】见面课:商业宣讲实践1、问题:In the presentation of GTech, the first part is to introduce some basic information about GTech.选项:A:对B:错答案: 【错】2、问题:PPT with paragraphs of text significantly decreases the attention of the audience.选项:A:对B:错答案: 【对】3、问题:Keeping your hands in your pockets during the presentation shows your confidence.选项:A:对B:错答案: 【错】4、问题:Images in PPT can distract people”s attention andmake the message less powerful.选项:A:对B:错答案: 【错】5、问题:A subtle nod, smile or placement of your hands can drastically change the meaning of your words.选项:A:对B:错答案: 【对】6、问题:What is the most obvious difference among informative presentation, persuasive presentation, and goodwill presentation? ( )选项:A:the audienceB:the informationC:the purposeD:the language答案: 【the purpose】7、问题:GTech is a __ company ( )选项:A:foodB:technicalC:mediaD:consultative答案: 【food】8、问题:Which is NOT the need of Japanese hospitals on robot nurses? ( )选项:A:error-orientedB:integratedC:autonomousD:error-free答案: 【error-oriented】9、问题:Which can NOT help you identify your audience in preparing a business presentation? ( )选项:A: AgeB:AppearanceC:OccupationD:Interest答案: 【Appearance】10、问题:Which can NOT attract audience”s attention? ( )选项:A:Use a rising intonationB:Stress important wordsC:Use short sentences at the start of a pointD:Keep on talking答案: 【Keep on talking】见面课:跨文化商务谈判模拟1、问题:In some Asian cultures, such as in China and Japan, they will adapt the indirect approach.选项:A:对B:错答案: 【对】2、问题:To the successful negotiations, the two sides must first understand the cultural differences.选项:A:对B:错答案: 【对】3、问题:High-context cultures are relational, collectivist, intuitive, and contemplative.选项:A:对B:错答案: 【对】4、问题:Germans make it very clear about the prices, conditions and ways of acting.选项:A:对B:错答案: 【对】5、问题:According to the negotiating objectives, goals for negotiations can be included:desired goal, acceptable goal and bottom goal.选项:A:对B:错答案: 【对】6、问题:It is appropriate to use your right hand to exchange business cards in Indian cultures.选项:A:对B:错答案: 【对】7、问题:Saudis do require as much personal space as most Western cultures.选项:A:对B:错答案: 【错】8、问题:There should be no more than three colors in business formal attire for men.选项:A:对B:错答案: 【对】9、问题:In Finland, a gift is not expected on the first visit, but would be expected on a subsequent visit.选项:A:对B:错答案: 【对】见面课:障碍与沟通--跨文化商务案例分析1、问题:What are the reasons for the Toyota Recall Crisis?选项:A:The failure of the public relationsB:A culture of deferenceC:Employee”s LoyaltyD:Communication across cultures答案: 【The failure of the public relations;A culture of deference;Employee”s Loyalty;Communication across cultures】2、问题:When responding to consumer safety issues, the typical Japanese corporation”s response is __.选项:A:Minimization of the problemB:Reluctance to recall the productC:Criticize the team membersD:too little compassion and concern for customers 答案: 【Minimization of the problem;Reluctance to recall the product;too little compassion and concern for customers】3、问题:There are many ways of examining cultural differences and their impact on international management. Culture can affect ____.选项:A:technology transferB:managerial attitudesC:managerial ideologyD:business-government relations答案: 【technology transfer;managerial attitudes;managerial ideology;business-government relations】4、问题:How can the culture of a society directly affect management approaches?选项:A:centralized versus decentralized decision makingB:safety versus riskC:stability versus innovationD:individual versus organization loyalty答案: 【centralized versus decentralized decision making; safety versus risk;stability versus innovation】5、问题:Which statement in the following French culture is not right?选项:A:Social class is important and social interactions are affected by class stereotypes.B:The French may admire or be fascinated with people who disagree with them.C:The French are very status conscious, and they like to provide signs of their status.D:The French focus on good connections, which can result in lower costs for doing business.答案: 【The French focus on good connections, which can result in lower costs for doing business.】6、问题:Which factor needs to be considered when pursuing business in Brazil?选项:A:Physical contact is acceptable as a form of communication.B:Brazilians tend to trust others, so be sure to form a strong relationship before bringing up business issues.C:Appearance is very important, as it will reflect both you and your company.D:Patience is not important.答案: 【Physical contact is acceptable as a form of communication.;Appearance is very important, as it will reflect both you and your company.】第一章1、The belief that your own cultural background, including ways of analyzing problems, values, beliefs, language, and verbal and nonverbal communication, is superior.culturecommunicationethnocentrismsender答案: ethnocentrism2、The total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people.intercultural communicationculturebusiness communicationfeedback答案: culture3、A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior, or the exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.ethnocentrismnoisecommunicationhorizontal communication答案: noise4、The communication is within business and administration, aiming at a common objective and profits for both the individuals and organizations.lateral communicationethnocentrismbusiness communicationintercultural communication答案: business communication5、The communication at the same level in an organization. horizontal communicationethnocentrismbusiness communicationlateral communication答案: horizontal communication6、When culture is contrasted with nature, it can be defined as“ life way of a population” in its broad sense, meaning whatcharacterizes the particular way of life of a population.对错答案: 错7、Culture is all men”s medium; there is no aspect of human life that is not touched and altered by culture.对错答案: 对8、The culture shown in an onion consists of two levels;a level of norms and values, or an invisible level of resultant behavior or artifacts of some form.对错答案: 错9、Culture cannot be known without a study of communication, and communication can only be understood with an understanding of the culture it supports.对错答案: 对10、In the global village, neighbors communicate free oftroubles and difficulties.对错答案: 错11、With the integration of language into the fabric of culture, confusion and dysfunction would reign and the culture would fail.对错答案: 错第二章1、A good mastery of grammar of one language can guaranteea successful communication.对错答案: 错2、Long before writing was developed,we learned to speak first.对错答案: 对3、There should always be an attachment at the end of abusiness memo.对错答案: 错4、A recommendation report is to recommend something to others.对错答案: 错5、Which is not verbal communication?Chat with your leaders and colleaguesDiscuss an issue in a groupGreeting with a smileLeave a message答案: Greeting with a smile6、____ refers to anything that distorts the message the source encodes.NoiseMessageSourceContext答案: Noise7、It is a universal truth that language is by culture and in turn it __ culture.influenced, reflectsdisplayed, influencesdetermined, reflectsshaped, influences答案: influenced, reflects8、Why should we take notes during a business call?Listen attentivelyServes as a record to take follow-up actionReport on the call to someone elseReflect on the call答案: Listen attentively,Serves as a record to take follow-up action,Report on the call to someone else9、How can you identify your audience in preparing a business presentation?AgeAppearanceInterestOccupation答案: Age,Interest,Occupation10、Before making a business call, what kind of questionscan you reflect?Do you need to report to your boss?Do you need to get information?Do you want to sell something, or convince the person of an idea?Do you need to ask for the person”s help or support?答案: Do you need to get information?,Do you want to sell something, or convince the person of an idea?,Do you need to ask for the person”s help or support?第三章1、Nonverbal behavior reflects the speaker”s subconciousness.对错答案:A2、Depending on the culture,a smile can indicate joy and amusement, it can also indicate embarrassment.对错答案:A3、Posture is the position in which you hold your body when standing or sitting.对错答案:对4、Intimate distance is most common when friends, old classmates, acquaintances and relativestalk.对错答案:错5、People in __ cultures usually view silence as lack of communication and are generally ____ with it.low context uncomfortablehigh context uncomfortablelow context comfortablehigh context comfortable答案:low context uncomfortable6、Which of the following countries uses high-context language?CanadaGermanyJapanUnited States答案:Japan7、The function of nonverbal signs is sometimes indispensible. For example, placing your index finger to your lips as an alternative to saying“Please calm down so that I can speak” is a case of ____.complementingrepeatingcontradictingsubstituting答案:substituting8、Which statements are correct about nonverbalcommunication?Nonverbal behavior is easily controlledA smile sometimes doesn”t mean a sincere smileNonverbal behavior accounts for much of the meaning we derive from conversation.Nonverbal communication is more than the complement of verbal communication.答案:9、How does nonverbal behavior control the pace or flow of communication?Be silentGesture of stoppingClap handsRaise voice答案:Be silent Gesture of stopping Clap hands Raise voice 10、Which of the countries belong to individualistic culture?ItalyAmericaFranceGreece答案:Italy America France第四章1、Power distance is a conceptual was developed by Hofstede to describethe extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequallythe power of multinational organizationsthe power differential between developed and less developed countriesthe power difference between men and women答案:2、Hofstede”s _ index measures the extent to which the lesspowerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. value orientationcultural dimensionscultural valuespower distance答案:power distance3、These are the most significant studies of cultural values except ___.Hall's High- and Low- Context TheoryKluckhohn and Strodtbeck's five Value Orientations Fons Trompenars”s model of culture with seven dimensions Geert Hofstede's six Cultural Dimensions答案:Fons Trompenars”s model of culture with seven dimensions4、The opinion that everyone has a position and clearly defined privileges is____.a view of hierarchical structure of social relationship a view of group orientation of social relationshipa view of individual orientation structure of social relationshipnone of the above答案:a view of hierarchical structure of social relationship5、Low-context communication is characterized by explicit speaking.对错答案:对6、Chinese culture is high-context in comparison to western culture.对错答案:对7、Cultures with a large power distance are hierarchical cultures.对错答案:对8、At the core of uncertainty avoidance is the idea that the future is predictable.对错答案:错9、Power distance in Hofstede's cultural dimensions is roughly similar to the value Kluckhohn calls hierarchy.对错答案:错10、In a culture emphasizing masculinity, it is more possible for men to play a nurturing role.对错答案:错第五章1、Etiquette is simply showing respect for others.对错答案:错2、Etiquette refers to the guideline for knowing how to behave appropriately in all situations.对错答案:A3、Kiss greeting usually happen between two men in the United States.错答案:错4、It”s OK to write on someone”s business card.对错答案:B5、A handshake should be friendly or respectful gesture, not a show of physical strength. So we should not squeeze other”s hand too hard.对错答案:A6、Before a dish is served, napkins can be placed either on the plate or on the left of forks.对错答案:A7、You”re invited to a business dinner. When do you take your napkin from the table and place it on your lap?Open it immediately.Wait for the host to take his or her napkin before takingWait for the oldest person at the table to take his or hers. Wait for all the ladies to take theirs before taking yours if you are a gentle man.答案:Wait for the host to take his or her napkin before taking yours.8、Which of the following behavior is appropriate in a business dinner?Use the napkin to wipe your nose.Cut all the food in your plate into small pieces.Sip from the side of the spoon when eating soup.Use the knife with your right hand.答案:CD9、What are the benefits of humor in the workplace?Humor can reduce stress.Humor can block negative emotions.Humor can help people develop rapport with each other. Humor can help solve problems.答案:ABCD10、In many Asian countries, the way you treat someone”s business card is a reflection of:How serious you are about the outcome of the meeting.How much you respect them as a person.What you think of their country.company and title.答案:ABCD第六章1、In some high-context cultures, public display of emotions is a sign of immaturity and a potential cause of shame to the group.对错答案:A2、Whether an international business negotiation succeeds or not is not only determined by the strategies and skills used in formal negotiation, but also closely related to whether enough careful preparation has been made.对错答案:A3、In the opening phase, the atmosphere is the only factor we should consider.对错答案:错4、Bargaining strength refers to the degree of movement that is possible for each party with respect to individual issues on the agenda.对错答案:错5、In some Asian cultures, they will use communication to encourage harmony, preserve face, and develop ____ relationships.Short-termLong-termMiddle-termShort run答案:Long-term6、The purpose of bargaining is to settle the differences that stand in the way of an agreement. Settling the differences involves____.high-context and low-contextconcession andreappraisaladjustment and compromiseaims and objectives答案:adjustment and compromise7、The proposal should be based on a sound analysis of the buyer”s current situation, taking into account of ____ and ____ within which the transaction takes place.the commercial circumstances, the overall contextthe corporate credit, the bank accounting bookthe manager”s stability, the site selectionthe commercial invoice, the chief negotiator”s ability 答案:the commercial circumstances, the overall context 8、Differences in____, ____, and____ have a profound impact on how successfully the parties are able to negotiate or conduct business transactions.BehavingWays of thinkingManaging conflictHuman resources答案:9、The political system,____, and the counterpart may in some way determine the success or failure of the negotiation. The legal systemThe business systemThe financial systemInfrastructure and logistics system答案:ABCD10、The specific tasks of the opening phase are concluded: To explain the concrete issueTo create suitable atmosphereTo state proposal in opening phaseTodeclare for our intention答案:ABCD。
第10章 跨文化沟通 《商务沟通》

中外文化的含义比较
《说文解字》
文:既指文字、文章、文采,又指指礼乐制度、法律条文、风 俗习惯等
圣人观察人文,则诗书礼乐之谓 (唐,孔颖达)
自身而至于家国天下,制之为度数,发之为音容, 莫非文也 (顾炎武)
化:教化、变化、改变
观乎人文,以化成天下(周易)
文化:
以前,文化更多地被当成一个动词,意指以“文” 的手段对人们和社会所做的种种改变,包括“文而 化之”和“化而文之”两个过程。
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2)成见 当我们突然进入一种有着很少我们所熟悉的符号和行为
的情境的时候,我们就会经历一种其势很强的令人烦恼不安 的情境——文化冲击。我们会因此而感到焦虑不安,甚至茫 然不知所措。在这种情况下,成见常常就油然而生了。成见 不是不可避免的,但它常比悬而未决或模棱两可的状态容易 接受得多。由于我们大多数人都很怠惰,不愿意发展了解不 同境遇中其他人的必要的能力,我们就心安理得地根据错误 的信息来减少悬念状态带来的不安和痛苦。
种种的成见,对于成功地进行跨文化的沟通是全然无 益的。
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3)种族中心主义 种族中心主义是人们作为某一特定文化中成员所表现
出来的优越感。它是一种以自身的文化价值和标准去解释和 判断其他文化环境中的群体——他们的环境,他们的沟通的 一种趋向。所有的人都经历了促使民族中心主义心态发展的 社会过程。人们通过受教育知道了“如何行事”的准则,通 过观察知道了周围人的行为方式,对某一特定的制度和体系 也越来越熟悉。
(2)中层:包括这群体或组织共同信奉与提倡的价值 观、原则、宗旨与信念,是对上层所含内容的解释与说 明。
(3)基础(核心)层:是那些人们外显行为的基本假设 和理念。
这三个层面不应逐一分割开来对待,而应视为一个一体 化的整体,每一个外层都是其内层的反映。文化的核心 成分是反映其基本理念的共有价值观。
2020智慧树,知到《跨文化商务沟通》章节测试[完整答案]
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2020智慧树,知到《跨文化商务沟通》章节测试[完整答案]智慧树知到《跨文化商务沟通》章节测试答案见面课:冰山之下--商业广告中的文化价值观1、问题:Culture is like an iceberg. Only a small part of culture is visible. For instance, food, dress, paintings are all apparent to eyes. But a great part of culture is hidden under the water, such as _, , and so on.选项:A:viewsB:attitudesC:architectureD:customs答案: 【views;attitudes;customs】2、问题:Originally Geert Hofsted developed a model that identifies four primary cultural dimensions: _, , Individualism versus Collectivism, ___.选项:A:Power DistanceB:Long- versus Short-Term OrientationC:Uncertainty AvoidanceD:Masculinity versus Femininity答案: 【Power Distance;Uncertainty Avoidance;Masculinity versus Femininity】3、问题:Chinese consumers can be ascribed to the values of conformity and“face”.选项:A:对B:错答案: 【对】4、问题:It”s better for advertisers to realize and take note of the different cultural values and make corresponding adjustments to their advertising appeals.选项:A:对B:错答案: 【对】5、问题:The Americans have the spirit of innovation and risk-taking. They are not willing to cope with uncertainties inherent in life and can tolerate and accept new ideas and strangers.选项:A:对B:错答案: 【错】见面课:商业宣讲实践1、问题:In the presentation of GTech, the first part is to introduce some basic information about GTech.选项:A:对B:错答案: 【错】2、问题:PPT with paragraphs of text significantly decreases the attention of the audience.选项:A:对B:错答案: 【对】3、问题:Keeping your hands in your pockets during the presentation shows your confidence.选项:A:对B:错答案: 【错】4、问题:Images in PPT can distract people”s attention andmake the message less powerful.选项:A:对B:错答案: 【错】5、问题:A subtle nod, smile or placement of your hands can drastically change the meaning of your words.选项:A:对B:错答案: 【对】6、问题:What is the most obvious difference among informative presentation, persuasive presentation, and goodwill presentation? ( )选项:A:the audienceB:the informationC:the purposeD:the language答案: 【the purpose】7、问题:GTech is a __ company ( )选项:A:foodB:technicalC:mediaD:consultative答案: 【food】8、问题:Which is NOT the need of Japanese hospitals on robot nurses? ( )选项:A:error-orientedB:integratedC:autonomousD:error-free答案: 【error-oriented】9、问题:Which can NOT help you identify your audience in preparing a business presentation? ( )选项:A: AgeB:AppearanceC:OccupationD:Interest答案: 【Appearance】10、问题:Which can NOT attract audience”s attention? ( )选项:A:Use a rising intonationB:Stress important wordsC:Use short sentences at the start of a pointD:Keep on talking答案: 【Keep on talking】见面课:跨文化商务谈判模拟1、问题:In some Asian cultures, such as in China and Japan, they will adapt the indirect approach.选项:A:对B:错答案: 【对】2、问题:To the successful negotiations, the two sides must first understand the cultural differences.选项:A:对B:错答案: 【对】3、问题:High-context cultures are relational, collectivist, intuitive, and contemplative.选项:A:对B:错答案: 【对】4、问题:Germans make it very clear about the prices, conditions and ways of acting.选项:A:对B:错答案: 【对】5、问题:According to the negotiating objectives, goals for negotiations can be included:desired goal, acceptable goal and bottom goal.选项:A:对B:错答案: 【对】6、问题:It is appropriate to use your right hand to exchange business cards in Indian cultures.选项:A:对B:错答案: 【对】7、问题:Saudis do require as much personal space as most Western cultures.选项:A:对B:错答案: 【错】8、问题:There should be no more than three colors in business formal attire for men.选项:A:对B:错答案: 【对】9、问题:In Finland, a gift is not expected on the first visit, but would be expected on a subsequent visit.选项:A:对B:错答案: 【对】见面课:障碍与沟通--跨文化商务案例分析1、问题:What are the reasons for the Toyota Recall Crisis?选项:A:The failure of the public relationsB:A culture of deferenceC:Employee”s LoyaltyD:Communication across cultures答案: 【The failure of the public relations;A culture of deference;Employee”s Loyalty;Communication across cultures】2、问题:When responding to consumer safety issues, the typical Japanese corporation”s response is __.选项:A:Minimization of the problemB:Reluctance to recall the productC:Criticize the team membersD:too little compassion and concern for customers 答案: 【Minimization of the problem;Reluctance to recall the product;too little compassion and concern for customers】3、问题:There are many ways of examining cultural differences and their impact on international management. Culture can affect ____.选项:A:technology transferB:managerial attitudesC:managerial ideologyD:business-government relations答案: 【technology transfer;managerial attitudes;managerial ideology;business-government relations】4、问题:How can the culture of a society directly affect management approaches?选项:A:centralized versus decentralized decision makingB:safety versus riskC:stability versus innovationD:individual versus organization loyalty答案: 【centralized versus decentralized decision making; safety versus risk;stability versus innovation】5、问题:Which statement in the following French culture is not right?选项:A:Social class is important and social interactions are affected by class stereotypes.B:The French may admire or be fascinated with people who disagree with them.C:The French are very status conscious, and they like to provide signs of their status.D:The French focus on good connections, which can result in lower costs for doing business.答案: 【The French focus on good connections, which can result in lower costs for doing business.】6、问题:Which factor needs to be considered when pursuing business in Brazil?选项:A:Physical contact is acceptable as a form of communication.B:Brazilians tend to trust others, so be sure to form a strong relationship before bringing up business issues.C:Appearance is very important, as it will reflect both you and your company.D:Patience is not important.答案: 【Physical contact is acceptable as a form of communication.;Appearance is very important, as it will reflect both you and your company.】第一章1、The belief that your own cultural background, including ways of analyzing problems, values, beliefs, language, and verbal and nonverbal communication, is superior.culturecommunicationethnocentrismsender答案: ethnocentrism2、The total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people.intercultural communicationculturebusiness communicationfeedback答案: culture3、A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior, or the exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.ethnocentrismnoisecommunicationhorizontal communication答案: noise4、The communication is within business and administration, aiming at a common objective and profits for both the individuals and organizations.lateral communicationethnocentrismbusiness communicationintercultural communication答案: business communication5、The communication at the same level in an organization. horizontal communicationethnocentrismbusiness communicationlateral communication答案: horizontal communication6、When culture is contrasted with nature, it can be defined as“ life way of a population” in its broad sense, meaning whatcharacterizes the particular way of life of a population.对错答案: 错7、Culture is all men”s medium; there is no aspect of human life that is not touched and altered by culture.对错答案: 对8、The culture shown in an onion consists of two levels;a level of norms and values, or an invisible level of resultant behavior or artifacts of some form.对错答案: 错9、Culture cannot be known without a study of communication, and communication can only be understood with an understanding of the culture it supports.对错答案: 对10、In the global village, neighbors communicate free oftroubles and difficulties.对错答案: 错11、With the integration of language into the fabric of culture, confusion and dysfunction would reign and the culture would fail.对错答案: 错第二章1、A good mastery of grammar of one language can guaranteea successful communication.对错答案: 错2、Long before writing was developed,we learned to speak first.对错答案: 对3、There should always be an attachment at the end of abusiness memo.对错答案: 错4、A recommendation report is to recommend something to others.对错答案: 错5、Which is not verbal communication?Chat with your leaders and colleaguesDiscuss an issue in a groupGreeting with a smileLeave a message答案: Greeting with a smile6、____ refers to anything that distorts the message the source encodes.NoiseMessageSourceContext答案: Noise7、It is a universal truth that language is by culture and in turn it __ culture.influenced, reflectsdisplayed, influencesdetermined, reflectsshaped, influences答案: influenced, reflects8、Why should we take notes during a business call?Listen attentivelyServes as a record to take follow-up actionReport on the call to someone elseReflect on the call答案: Listen attentively,Serves as a record to take follow-up action,Report on the call to someone else9、How can you identify your audience in preparing a business presentation?AgeAppearanceInterestOccupation答案: Age,Interest,Occupation10、Before making a business call, what kind of questionscan you reflect?Do you need to report to your boss?Do you need to get information?Do you want to sell something, or convince the person of an idea?Do you need to ask for the person”s help or support?答案: Do you need to get information?,Do you want to sell something, or convince the person of an idea?,Do you need to ask for the person”s help or support?第三章1、Nonverbal behavior reflects the speaker”s subconciousness.对错答案:A2、Depending on the culture,a smile can indicate joy and amusement, it can also indicate embarrassment.对错答案:A3、Posture is the position in which you hold your body when standing or sitting.对错答案:对4、Intimate distance is most common when friends, old classmates, acquaintances and relativestalk.对错答案:错5、People in __ cultures usually view silence as lack of communication and are generally ____ with it.low context uncomfortablehigh context uncomfortablelow context comfortablehigh context comfortable答案:low context uncomfortable6、Which of the following countries uses high-context language?CanadaGermanyJapanUnited States答案:Japan7、The function of nonverbal signs is sometimes indispensible. For example, placing your index finger to your lips as an alternative to saying“Please calm down so that I can speak” is a case of ____.complementingrepeatingcontradictingsubstituting答案:substituting8、Which statements are correct about nonverbalcommunication?Nonverbal behavior is easily controlledA smile sometimes doesn”t mean a sincere smileNonverbal behavior accounts for much of the meaning we derive from conversation.Nonverbal communication is more than the complement of verbal communication.答案:9、How does nonverbal behavior control the pace or flow of communication?Be silentGesture of stoppingClap handsRaise voice答案:Be silent Gesture of stopping Clap hands Raise voice 10、Which of the countries belong to individualistic culture?ItalyAmericaFranceGreece答案:Italy America France第四章1、Power distance is a conceptual was developed by Hofstede to describethe extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequallythe power of multinational organizationsthe power differential between developed and less developed countriesthe power difference between men and women答案:2、Hofstede”s _ index measures the extent to which the lesspowerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. value orientationcultural dimensionscultural valuespower distance答案:power distance3、These are the most significant studies of cultural values except ___.Hall's High- and Low- Context TheoryKluckhohn and Strodtbeck's five Value Orientations Fons Trompenars”s model of culture with seven dimensions Geert Hofstede's six Cultural Dimensions答案:Fons Trompenars”s model of culture with seven dimensions4、The opinion that everyone has a position and clearly defined privileges is____.a view of hierarchical structure of social relationship a view of group orientation of social relationshipa view of individual orientation structure of social relationshipnone of the above答案:a view of hierarchical structure of social relationship5、Low-context communication is characterized by explicit speaking.对错答案:对6、Chinese culture is high-context in comparison to western culture.对错答案:对7、Cultures with a large power distance are hierarchical cultures.对错答案:对8、At the core of uncertainty avoidance is the idea that the future is predictable.对错答案:错9、Power distance in Hofstede's cultural dimensions is roughly similar to the value Kluckhohn calls hierarchy.对错答案:错10、In a culture emphasizing masculinity, it is more possible for men to play a nurturing role.对错答案:错第五章1、Etiquette is simply showing respect for others.对错答案:错2、Etiquette refers to the guideline for knowing how to behave appropriately in all situations.对错答案:A3、Kiss greeting usually happen between two men in the United States.错答案:错4、It”s OK to write on someone”s business card.对错答案:B5、A handshake should be friendly or respectful gesture, not a show of physical strength. So we should not squeeze other”s hand too hard.对错答案:A6、Before a dish is served, napkins can be placed either on the plate or on the left of forks.对错答案:A7、You”re invited to a business dinner. When do you take your napkin from the table and place it on your lap?Open it immediately.Wait for the host to take his or her napkin before takingWait for the oldest person at the table to take his or hers. Wait for all the ladies to take theirs before taking yours if you are a gentle man.答案:Wait for the host to take his or her napkin before taking yours.8、Which of the following behavior is appropriate in a business dinner?Use the napkin to wipe your nose.Cut all the food in your plate into small pieces.Sip from the side of the spoon when eating soup.Use the knife with your right hand.答案:CD9、What are the benefits of humor in the workplace?Humor can reduce stress.Humor can block negative emotions.Humor can help people develop rapport with each other. Humor can help solve problems.答案:ABCD10、In many Asian countries, the way you treat someone”s business card is a reflection of:How serious you are about the outcome of the meeting.How much you respect them as a person.What you think of their country.company and title.答案:ABCD第六章1、In some high-context cultures, public display of emotions is a sign of immaturity and a potential cause of shame to the group.对错答案:A2、Whether an international business negotiation succeeds or not is not only determined by the strategies and skills used in formal negotiation, but also closely related to whether enough careful preparation has been made.对错答案:A3、In the opening phase, the atmosphere is the only factor we should consider.对错答案:错4、Bargaining strength refers to the degree of movement that is possible for each party with respect to individual issues on the agenda.对错答案:错5、In some Asian cultures, they will use communication to encourage harmony, preserve face, and develop ____ relationships.Short-termLong-termMiddle-termShort run答案:Long-term6、The purpose of bargaining is to settle the differences that stand in the way of an agreement. Settling the differences involves____.high-context and low-contextconcession andreappraisaladjustment and compromiseaims and objectives答案:adjustment and compromise7、The proposal should be based on a sound analysis of the buyer”s current situation, taking into account of ____ and ____ within which the transaction takes place.the commercial circumstances, the overall contextthe corporate credit, the bank accounting bookthe manager”s stability, the site selectionthe commercial invoice, the chief negotiator”s ability 答案:the commercial circumstances, the overall context 8、Differences in____, ____, and____ have a profound impact on how successfully the parties are able to negotiate or conduct business transactions.BehavingWays of thinkingManaging conflictHuman resources答案:9、The political system,____, and the counterpart may in some way determine the success or failure of the negotiation. The legal systemThe business systemThe financial systemInfrastructure and logistics system答案:ABCD10、The specific tasks of the opening phase are concluded: To explain the concrete issueTo create suitable atmosphereTo state proposal in opening phaseTodeclare for our intention答案:ABCD。
第十章 跨文化沟通 《商务沟通》

10.4 其他主要国家(地区)文化简介
• 10.4.2 英国文化的特征及如何与英国人沟通 • 1)英国文化的特征
(1)语言与交流 (2)风俗礼仪与生活习惯
10.4 其他主要国家(地区)文化简介
• 2)如何与英国人沟通
• 英国人酷爱动物,虐待动物犯法,所以在英国碰到对方豢养猫、狗之类的宠物,“平等友 好”地对待是良策,切勿表现出讨厌之情,更不可动手去打。但英国人唯独忌讳大象,所 以商品包装忌出现“象”字及其图案。英国人认为“7”是个能带来好运的吉祥数字,而 “13”则是个不吉利的数字,所以商务活动避免13人参加,也不要安排在13日。
10.2 跨文化沟通的主要影响因素
• 2)成见 • 当我们突然进入一种存在我们不熟悉的符号和行为的情境的时候,我们就会经历
一种很强的令人烦恼不安的情境——文化冲击。我们会因此而感到焦虑不安, 甚至茫然不知所措。在这种情况下,成见常常就油然而生了。成见不是不可避免 的,但它常比悬而未决或模棱两可的状态容易接受得多。因为我们大多数人都很 怠惰,不愿意发展了解不同境遇中其他人具备的能力。成见作为我们头脑中的图 像,常常是僵化的、难以改变的,以其作为防卫的机制常常是极为不利的,对于 跨文化沟通的成功进行也是全然无益的。
10
CHAPTER
第10章 跨文化沟通
10.1 跨文化沟通的概念
• 10.1.1 文化的概念 • “文化”一词有广义和狭义之分。广义的文化是指人类在社会生活中所创造的一
切,包括物质生产和精神生产的全部内容及其成果;狭义的文化专指文学艺术; 在广义和狭义之间的中间层次的文化是指与政治、经济有别的全部精神生产成果。 例如,有人把文化定义为人类复杂精神生活的整体,包括知识、信仰、艺术、道 德、宗教、风俗以及作为社
智慧树知到《跨文化商务沟通》章节测试答案

智慧树知到《跨文化商务沟通》章节测试答案第一章1、The belief that your own cultural background, including ways of analyzing problems, values, beliefs, language, and verbal and nonverbal communication, is superior.culturecommunicationethnocentrismsender答案: ethnocentrism2、The total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people.intercultural communicationculturebusiness communicationfeedback答案: culture3、A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior, or the exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.ethnocentrismnoisecommunicationhorizontal communication答案: noiseand profits for both the individuals and organizations.lateral communicationethnocentrismbusiness communicationintercultural communication答案: business communication5、The communication at the same level in an organization.horizontal communicationethnocentrismbusiness communicationlateral communication答案: horizontal communication6、When culture is contrasted with nature, it can be defined as “ life way of a population” in its broad sense, meaning what characterizes the particular way of life of a population.对错答案: 错7、Cul ture is all men’s medium; there is no aspect of human life that is not touched and altered by culture.对错答案: 对8、The culture shown in an onion consists of two levels; a level of norms and values, or an invisible level of resultant behavior or artifacts of some form.错答案: 错9、Culture cannot be known without a study of communication, and communication can only be understood with an understanding of the culture it supports.对错答案: 对10、In the global village, neighbors communicate free of troubles and difficulties.对错答案: 错11、With the integration of language into the fabric of culture, confusion and dysfunction would reign and the culture would fail.对错答案: 错第二章1、A good mastery of grammar of one language can guarantee a successful communication.对错答案: 错2、Long before writing was developed,we learned to speak first.对答案: 对3、There should always be an attachment at the end of a business memo.对错答案: 错4、A recommendation report is to recommend something to others.对错答案: 错5、Which is not verbal communication?Chat with your leaders and colleaguesDiscuss an issue in a groupGreeting with a smileLeave a message答案: Greeting with a smile6、____ refers to anything that distorts the message the source encodes.NoiseMessageSourceContext答案: Noise7、It is a universal truth that language is by culture and in turn it __ culture.influenced, reflectsdisplayed, influencesdetermined, reflectsshaped, influences答案: influenced, reflects8、Why should we take notes during a business call?Listen attentivelyServes as a record to take follow-up actionReport on the call to someone elseReflect on the call答案: Listen attentively,Serves as a record to take follow-up action,Report on the call to someone else9、How can you identify your audience in preparing a business presentation?AgeAppearanceInterestOccupation答案: Age,Interest,Occupation10、Before making a business call, what kind of questions can you reflect?Do you need to report to your boss?Do you need to get information?Do you want to sell something, or convince the person of an idea?Do you need to ask for the person’s help or support?person of an idea?,Do you need to ask for the person’s help or support?第三章1、Nonverbal behavior reflects the speaker’s subconciousness.对错答案:A2、Depending on the culture,a smile can indicate joy and amusement, it can also indicate embarrassment.对错答案:A3、Posture is the position in which you hold your body when standing or sitting.对错答案:对4、Intimate distance is most common when friends, old classmates, acquaintances and relativestalk.对错答案:错5、People in __ cultures usually view silence as lack of communication and are generally ____ with it.low context uncomfortablehigh context uncomfortablehigh context comfortable答案:low context uncomfortable6、Which of the following countries uses high-context language?CanadaGermanyJapanUnited States答案:Japan7、The function of nonverbal signs is sometimes indispensible. For example, placing your index finger to your lips as an alternative to saying “Please calm down so that I can speak” is a case of ____.complementingrepeatingcontradictingsubstituting答案:substituting8、Which statements are correct about nonverbalcommunication?Nonverbal behavior is easily controlledA smile sometimes doesn’t mean a sincere smileNonverbal behavior accounts for much of the meaning we derive from conversation.Nonverbal communication is more than the complement of verbal communication.答案:9、How does nonverbal behavior control the pace or flow of communication?Gesture of stoppingClap handsRaise voice答案:Be silent Gesture of stopping Clap hands Raise voice10、Which of the countries belong to individualistic culture?ItalyAmericaFranceGreece答案:Italy America France第四章1、Power distance is a conceptual was developed by Hofstede to describethe extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequallythe power of multinational organizationsthe power differential between developed and less developed countriesthe power difference between men and women答案:2、Hofstede’s _ index measures the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally.value orientationcultural dimensionscultural valuespower distance答案:power distance3、These are the most significant studies of cultural values except ___.Hall's High- and Low- Context TheoryKluckhohn and Strodtbeck's five Value OrientationsFons Trompenars’s model of culture with seven dimensionsGeert Hofstede's six Cultural Dimensions答案:Fons Trompenars’s model of culture with seven dimensions4、The opinion that everyone has a position and clearly defined privileges is____.a view of hierarchical structure of social relationshipa view of group orientation of social relationshipa view of individual orientation structure of social relationshipnone of the above答案:a view of hierarchical structure of social relationship5、Low-context communication is characterized by explicit speaking.对错答案:对6、Chinese culture is high-context in comparison to western culture.对错答案:对7、Cultures with a large power distance are hierarchical cultures.对错答案:对8、At the core of uncertainty avoidance is the idea that the future is predictable.对错答案:错9、Power distance in Hofstede's cultural dimensions is roughly similar to the value Kluckhohn calls hierarchy.对错答案:错10、In a culture emphasizing masculinity, it is more possible for men to play a nurturing role.对错答案:错第五章1、Etiquette is simply showing respect for others.对错答案:错2、Etiquette refers to the guideline for knowing how to behave appropriately in all situations.错答案:A3、Kiss greeting usually happen between two men in the United States.对错答案:错4、It’s OK to write on someone’s business card.对错答案:B5、A handshake should be friendly or respectful gesture, not a show of physical strength. So we should not squeeze other’s hand too hard.对错答案:A6、Before a dish is served, napkins can be placed either on the plate or on the left of forks.对错答案:A7、You’re invited to a business dinner. When do you take your napkin from the table and place it on your lap?Open it immediately.Wait for the host to take his or her napkin before taking yours.Wait for the oldest person at the table to take his or hers.Wait for all the ladies to take theirs before taking yours if you are a gentle man.答案:Wait for the host to take his or her napkin before taking yours.8、Which of the following behavior is appropriate in a business dinner?Use the napkin to wipe your nose.Cut all the food in your plate into small pieces.Sip from the side of the spoon when eating soup.Use the knife with your right hand.答案:CD9、What are the benefits of humor in the workplace?Humor can reduce stress.Humor can block negative emotions.Humor can help people develop rapport with each other.Humor can help solve problems.答案:ABCD10、In many Asian countries, the way you treat someone’s business card is a reflection of:How serious you are about the outcome of the meeting.How much you respect them as a person.What you think of their country.company and title.答案:ABCD第六章and a potential cause of shame to the group.对错答案:A2、Whether an international business negotiation succeeds or not is not only determined by the strategies and skills used in formal negotiation, but also closely related to whether enough careful preparation has been made.对错答案:A3、In the opening phase, the atmosphere is the only factor we should consider.对错答案:错4、Bargaining strength refers to the degree of movement that is possible for each party with respect to individual issues on the agenda.对错答案:错5、In some Asian cultures, they will use communication to encourage harmony, preserve face, and develop ____ relationships.Short-termLong-termMiddle-termShort run答案:Long-term6、The purpose of bargaining is to settle the differences that stand in the way of an agreement. Settling the differences involves____.high-context and low-contextconcession andreappraisaladjustment and compromiseaims and objectives答案:adjustment and compromise7、The proposal should be based on a sound analysis of the buyer’s current situation, taking into account of ____ and ____ within which the transaction takes place.the commercial circumstances, the overall contextthe corporate credit, the bank accounting bookthe manager’s stability, the site selectionthe commercial invoice, the chief negotiator’s ability答案:the commercial circumstances, the overall context8、Differences in____, ____, and____ have a profound impact on how successfully the parties are able to negotiate or conduct business transactions.BehavingWays of thinkingManaging conflictHuman resources答案:9、The political system,____, and the counterpart may in some way determine the success or failure of the negotiation.The legal systemThe business systemThe financial systemInfrastructure and logistics system答案:ABCD10、The specific tasks of the opening phase are concluded: To explain the concrete issueTo create suitable atmosphereTo state proposal in opening phaseTodeclare for our intention。
跨文化沟通与国际商务礼仪PPT

05 国 际 商 务 礼 仪 的 具 体 表 现
06
提高跨文化沟通与礼仪的 技巧
PART 01
单击编辑章节标题
3
PART 02
跨文化沟通的重要性
4
全球化背景下的跨文化交流
跨文化沟通的定义和重要性
全球化背景下的跨文化文化沟通的成功案例和启示
避免文化冲突与误解
跨文化沟通:理解不同文化背景的人们的思维方式和行为习惯 文化冲突:不同文化之间的差异可能导致误解和冲突 误解:由于文化差异,人们对同一事物可能有不同的理解和认知 跨文化沟通技巧:学习并掌握跨文化沟通的技巧和方法,以避免文化冲突与误解
添加标题
尊重他人:认真倾 听他人发言,避免 打断或插话
添加标题
保持礼貌:使用礼 貌用语,避免使用 粗俗、歧视性语言
添加标题
遵守会议规则:按 照会议议程和规则 进行讨论和决策
添加标题
及时反馈:对他人 的意见和建议给予 及时回应和反馈
添加标题
结束会议:对会议 成果进行总结和确 认,表示感谢和祝 福
商务宴请礼仪
灵活与适应性原则
尊重不同文化 背景和习惯
灵活运用礼仪 规则和技巧
适应不同场合 和情境
保持开放和包 容的心态
PART 05
国际商务礼仪的具体表 现
20
商务会议礼仪
添加标题
准时出席:尊重他 人时间,避免迟到
添加标题
着装得体:根据会 议性质和场合选择 合适的着装
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自我介绍:简洁明 了,突出个人特点 和优势
添加标题
着装得体:根据场合选择合 适的着装
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礼貌交谈:注意语言表达, 避免使用过于专业或复杂的
词汇
跨文化商务谈判案例及沟通技巧课件

灵活应对文化差异
总结词
文化差异是跨文化商务谈判中不可避免 的问题,需要灵活应对。
VS
详细描述
在谈判前,要充分了解对方的文化背景、 价值观和商业习惯,以便更好地适应和应 对。在谈判过程中,要尊重对方的文化习 惯和礼仪规范,避免因文化差异引起的误 解和冲突。同时,也要灵活调整自己的沟 通方式,适应不同的文化环境,使谈判进 程更加顺利。
05
总结与展望
总结经验教训
01
02
03
了解文化差异
在跨文化商务谈判中,了 解并尊重对方的文化差异 ,有助于建立良好的沟通 基础。
非语言沟通
注重非语言沟通,如肢体 语言、面部表情等,能够 更好地理解对方的意图和 情感。
做好准备工作
提前做好谈判准备工作, 包括了解对方背景、需求 和期望,以及制定谈判策 略。
非语言沟通技巧
身体语言
在跨文化商务谈判中,身体语言是一项重要的非语言沟通 技巧。要注意对方的姿势、动作和面部表情,以便更好地 理解他们的情绪和态度。
眼神交流
眼神交流是另一种重要的非语言沟通技巧。在跨文化商务 谈判中,要尽量避免目光接触不足或过度接触的情况。
声音语调
声音语调也是非语言沟通技巧之一。要注意对方的声音大 小、语调和节奏,以便更好地理解他们的情感和态度。
跨文化商务谈判的重要性
促进国际贸易与合作
跨文化商务谈判有助于消除语言和文化障碍,增进跨国公司与当 地企业之间的合作,推动国际贸易与合作。
提高沟通效率
通过了解不同文化背景下的沟通方式和语言习惯,可以更好地进行 信息传递和理解,提高沟通效率。
避免文化冲突
在跨文化商务谈判中,了解并尊重对方 Nhomakorabea文化和价值观可以避免因 文化差异引起的冲突和误解。
跨文化商务沟通课件

类型
价值观差异:不同文化对个体主义与集 体主义、权力距离、不确定性规避等方 面的价值观存在的差异。
文化差异对商务沟通的影响
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沟通障碍
文化差异可能导致沟通误 解、信息传递不畅,增加 商务沟通的难度。
冲突与误解
不同的价值观、沟通方式 和思维方式可能导致双方 产生冲突和误解,影响商 务合作关系。
案例三:跨文化商务团队建设实践分享
团队组建 团队培训 团队协作 成功案例
在组建跨文化商务团队时,注重成员的文化多样性,确保团队 具备跨文化沟通的能力。
通过跨文化培训,提高团队成员对文化差异的认识和尊重,增 强团队凝聚力。
鼓励团队成员分享各自的文化经验和知识,促进团队成员间的 互相学习和成长,提升团队整体绩效。
角色准备
学员需提前了解所扮演角色的文化背景、商务习俗和谈判目标,以便更
好地融入角色并展开有效的沟通。
03
教练指导
专业教练将对学员的角色扮演进行观察和指导,帮助学员改进沟通策略
,提高谈判技巧。
小组讨论:分享跨文化商务沟通经验与策略
经验分享
学员将围绕跨文化商务沟通的主题,分享自己在工作或学 习中积累的经验和故事。通过分享,学员可以相互学习、 借鉴成功策略。
• 拓展市场份额:通过有效的跨文化商务沟通,企业 可以更好地开拓国际市场,扩大市场份额。
• 文化差异带来的沟通障碍:不同文化背景下,人们 对沟通方式、时间观念、社交礼仪等方面可能存在 差异,这增加了沟通的复杂性。
机遇
• 汲取多元文化优势:跨文化商务沟通有助于企业汲 取不同文化的优势,提升企业创新能力和竞争力。
跨文化商务沟通的基本原则
尊重文化差异
有效倾听
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Stage 3: 调整阶段;你开始接受当地文化或者回国。 Stage 4: 接受阶段;你有一种宾至如归的感觉,你变得
积极参与当地的活动、与当地人培养友谊并能 在有当地人在场的社交场合感觉舒适。 Stage 5: 返乡阶段;它带来的创伤与之前人们对新文化 的初始调整所遇到的创伤是一致的,尤其对于 长时间留在国外的人们更是如此。
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返乡阶段的问题
• 返乡冲击是旅居者回国之后所经历的, 并遵循前面确定的几个阶段。
– 最初你会因为回到自己的国家而开心,但当 你意识到朋友们并没有兴趣听你讲在国外的 趣闻轶事、你的生活标准下滑以及你并不能 够运用一种外语或在市场中讨价还价这样的 新技能时,你会由此变得心灰意冷。
Copyright © 2014 Pearson
Copyright © 2014 Pearson
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Education, Inc.
4.2 缓解文化冲击
• 很多跨国公司发现,选拔具有一定个人 及专业资历的员工从事海外工作能够缓 解文化冲击。
• 事先对外派人员进行相关培训是缓解文 化冲击的另一种方法。
• 另外,在工作做得怎样以及谁最大限度 地开发了自己的潜力这两方面收到反馈 信息的员工会对分派给他们的任务更加 满意。
• 培训区模型-也叫仿真模型,注重情 感目标、文化专有内容和体验过程。
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跨文化培训方法
• 自我感知模型-也叫人际关系模型, 它是基于这样一种假设:具备自我 认识能力的学员将会更好地适应新 文化,因此也可以更有效地开展海 外工作。
• 文化感知模型-强调文化洞察力。
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跨文化培训方法
• 交互方法-基于参与者与东道国国民 或曾在东道国居住较长时间的美籍 人士之间的相互交往。
不知道的信息
我
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每一次的加油,每一次的努力都是为 了下一 次更好 的自己 。20.1 1.192 0.11.1 9Thursday, November 19, 2020
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天生我材必有用,千金散尽还复来。 20:48: 0520: 48:05 20:481 1/19/ 2020 8:48:05 PM
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加强自身建设,增强个人的休养。20 20年1 1月19 日下午 8时48 分20.1 1.192 0.11.1 9
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扩展市场,开发未来,实现现在。20 20年1 1月19 日星期 四下午 8时48 分5秒2 0:48:0 520.1 1.19
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做专业的企业,做专业的事情,让自 己专业 起来。 2020年 11月 下午8时 48分2 0.11.1 920:4 8Nove mber 19, 2020
谢谢大家!
• 对全球经理人的奖励制度包括住房、实 用物品、家具等特别津贴,生活、保健、 教育、探亲、搬迁、医疗、养车、俱乐 部会员费等各项费用及税收。
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发挥员工的最大潜力
• 回国调整的规划要在外派人员离开东道 国之前就开始进行。
• 对新工作进行清晰的阐释。 • 提供母国的信息和母国一方的联系人。 • 提供适当的过渡费用补偿。 • 让员工到公司报到之前有足够的时间搬
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文化冲击是指当人们来到不同于母文化 的文化环境中时所经历的创伤,包括:
- 匮乏的食物 -无法接受的清洁标准 -不同的卫生间设施 -对人身安全的恐惧 -对日常例程的扰乱
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亚洲冲击的五个阶段
• 文化挫败感,包括语言、食物和当地风俗习惯。 • 不愿理解当地人做事方式背后的合理性。美国人
总是迅速地给一种文化行为贴上落后和低效的标 签,却不去理解这种行为的理性基础。 • 民族优越感。美国人普遍认为亚洲人不诚实,因 为他们觉得亚洲人似乎说一样做一样,但他们并 未意识到亚洲人考虑的是他们的行为要有面子而 非不诚实。 • 种族歧视。包括直言不讳地将所有亚洲人贴上诸 如日本佬和苦力的群体标签。 • 规避文化。在亚洲做生意的美国人倾向于成立自 己的俱乐部,并且对彼此就做生意的艰难大吐苦 水,而不是与当地人交往。
• 公司给员工提供出国前的培训,却 几乎没有员工家属参与培训。
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4.5 公我与私我
• 不同文化背景的人们向他人敞开心 扉的程度也有不同。
• 研究一个人内心世界的方法就是透 过约哈里窗口。
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其他人 知道 的事
约哈里窗口
自己知道的事 自己不知道的事
共享
盲区
其他人 不知道
的事
自己知道而他人 一个人内心的自
心? • 面对不利局面时,候选人是否能够张弛
有度?
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选拔外派人员
• 白金法则-别人希望你怎么对待他们,你 就怎么对待他们。
• 黄金法则-你希望别人怎么对待你,你就 怎么对待别人。
• 自我效能感-指一个人对自身能够适应新 的文化环境并在其中发挥作用的自我意 象和自信程度。
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提供出国前培训
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4.3 文化冲击的要素
• 财务问题-由于适应新文化和回归母 文化的过程都包含财务调整阶段, 因此公司应当为外派人员和回国人 员提供财务咨询。
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4.4 人际关系和家庭因素
• 人际关系问题是外派人员回国初期 一个主要的文化冲击因素。
• 在双职工家庭中,会有一方放弃自 己的工作(通常是妻子)陪伴另一 方进行工作调动,这也会造成特殊 的调整问题。
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Education, Inc.
返乡阶段的问题
• 返乡冲击是旅居者回国之后所经历的, 并遵循前面确定的几个阶段。
– 然后,随着你对新技术越来越熟悉,欣赏了 丰富多样的食品和衣物并提高了清洁标准后, 你会进入调整阶段。最后,当你对家乡的风 俗感觉舒适,并发现之前很多的想法和行为 习惯又回来了,就意味着你进入到了接受阶 段。
理解和接受差异做出了怎样的努力? • 候选人是否了解他自身在文化层面衍生
出的价值观念? • 候选人是否足够敏锐并能够了解其他文
化的价值观?
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选拔外派人员
• 候选人对待批评会做出怎样的反应? • 候选人对美国政府体制有多少了解? • 候选人是否有能力与外国同行取得并保
持联系? • 处理问题时,候选人是否具备足够的耐
• 多维方法-基于这样一种理念:使用 任何一种单一的培训方法都不如尝 试将认知、情感、行为等方面的培 训方法相结合更有效率。
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提供反馈和奖励
• 对外派人员的考核和奖励制度要不同于 母公司的制度。
• 一般包括领导能力、人际交往能力、谈 判技能、客户服务、沟通技能以及组织 目标的实现等。
• 在考核海外经理人时还有一个需要考虑 的因素,那就是由谁来负责做这项评估。
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五种在短期停留过程中应对 新文化的策略
• 不接受东道国文化-旅行者只是表现得 像他仍处于母文化之中一样,对于学习 东道国文化的语言或习俗不做出任何努 力。
• 替代-旅行者学习了东道国文化中适当的
反应或行为举止,并以此来替代他在母文 化环境中通常会做出的反应或行为举止。
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五种在短期停留过程中应对 新文化的策略
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选拔外派人员
• 慎重挑选外派人员对提高外派成功率十 分重要。
• 当在不熟悉的文化环境中工作时,个人 所需的资质包括适应性、灵活性、同理 心和耐受力。
• 同时,良好的人际沟通能力和高度自尊 心也很重要。
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选拔外派人员
• 候选人是否具备协作精神、易于相处并 且善解人意?
• 候选人是否能够虚心接受他人的意见? • 候选人是如何应对新情况的,以及他为
第4章 文化冲击
本章主题
• 文化冲击的阶段 • 缓解文化冲击 • 文化冲击的要素 • 人际关系和家庭因素 • 公我与私我
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凯瑟琳·蒙塔古不久前刚从佐 治亚州亚特兰大抵达玻利维亚拉 巴斯。在当地一所大学教课的第 一天,她询问女洗手间的方向。 但是,她进去之后,竟然看到三 个男子在使用小便器,于是落荒 而逃。她的美国同事解释说,这 里所有的厕所都是男女通用的。 凯瑟琳当即决定乘坐出租车返回 酒店。
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安全象只弓,不拉它就松,要想保安 全,常 把弓弦 绷。20 .11.19 20:48 :0520 :48No v-2019 -Nov- 20
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得道多助失道寡助,掌控人心方位上 。20:4 8:052 0:48:0 520:4 8Thursday, November 19, 2020
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安全在于心细,事故出在麻痹。20.1 1.192 0.11.1 920:4 8:052 0:4• 协助员工挑选合适的住宅。 • 向员工及其家人为他们在海外工作中对
公司的贡献表示感谢。
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4.3 文化冲击的要素
• 文化压力-进入一个陌生的文化环境 会产生压力;事实上,任何类型的 转换都包含心理和生理压力。为出 发做准备的压力、抵达后安顿自己 的压力、适应新食物的压力等甚至 可能导致人产生生理疾病。并且, 住房、服务、使用另一种语言进行 沟通等问题都会带来额外的压力。
• 进行跨文化培训的一条有效途径就是先 要发掘人们是如何调整进而适应新文化 的。
• 学习与影响全球经理人培训项目成败相 关的原则可以分三步:观摩东道国国民 的行为举止、记忆学习到的内容、反复 练习这些新的行为举止直到感觉自然。
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跨文化培训方法
• 智力模型-也称作课堂模式,即参与 者通过讲座、小组讨论和录像等各 种不同的教学方法获取有关东道国 的信息。
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时间是人类发展的空间。2020年11 月19日 星期四 8时48 分5秒2 0:48:0 519 November 2020
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科学,你是国力的灵魂;同时又是社 会发展 的标志 。下午 8时48 分5秒下 午8时 48分2 0:48:0 520.1 1.19