可口可乐英文介绍ppt

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可口可乐英文版简介ppt课件

可口可乐英文版简介ppt课件

John Stith Pemberton 约翰·斯蒂斯·彭伯顿
6
The Name
The drink's name refers to two of its original ingredients, which were kola nuts and coca leaves.
合伙人罗宾逊(Frank M.Robinson)从其两种成分中激发出命名的灵感,这 两种成分就是古柯(Coca)的叶子和可拉(Kola)的果实,罗宾逊为了整齐 划一,将Kola的K改C,然后在两个词中间加一横,于是Coca-Cola便诞生了 ,第一份可口可乐售价为五美分。
4
Logo's meaning
Happiness Passion Vigor
5
History
In 1886, when government passed prohibition legislation, Pemberton(彭 伯顿) responded by developing CocaCola, a nonalcoholic(非酒精) version of French Wine Coca.The first sales were at pharmacy in Atlanta. It was initially sold as a patent medicine for five cents , which were popular in the United States at the time due to the belief that carbonated water(碳酸 饮料) was good for the health. He claimed Coca-Cola can cure manuction Products range Market Strategies Coke's application

CocaCola可口可乐公司英文介绍

CocaCola可口可乐公司英文介绍

Headquarter
The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.
➢Happiness ➢Passion ➢Vigor
Logo
Early Please Coca-Cola Mid-times The feeling you
can’t refuse
Later Always Coca-Cola
Now
Attached to the times
Coca-Cola is guided by shared values that the employess as individuals and the Company will live by the values being: Leadership:The courage to shape a better future Passion :Committed in heart and mind Integrity:Be real Accountability:If it is to be.it’s up to me Collaborations: Leverage collective genius Innovation:Seek,imagine,create,delight Quality:What we do,we do well
Advertising
➢ Coke was first advertised as remedy for headaches and exhausion ➢ Coke has been advertising on television for 50 years ➢ Songs used in coca cola commercials have become popular ➢ They use catchy mottos such as:Adds a refreshing relish to every form of exercise

可口可乐英文介绍

可口可乐英文介绍
On September 3, 2008, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.
Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spant
The company operates a franchised system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.

Coca-Cola(可口可乐公司英文版介绍)

Coca-Cola(可口可乐公司英文版介绍)

GR&R:量具的重复性和再现性
Advertising
Coke was first advertised as remedy for headaches and
exhausion Coke has been advertising on television for 50 years
Songs used in coca cola commercials have become popular They use catchy mottos
products to restuarants vending Machines and convenient stores
Intermediate –term plan To create new beverages
Long-term plan The Coco-Cola company and six their
such as:Adds a refreshing relish to every form of exercise
/w _19rrfg2pr1.html
GR&R:量具的重复性和再现性
Short-term plan To provide regular amount of their
Passion :Committed in heart and mind Integrity:Be real
Accountability:If it is to be.it’s up to me
Collaborations: Leverage collective genius
Innovation:Seek,imagine,create,delight
largest partners try to sustain their workplace,marketplace environment

(可口可乐公司市场分析ppt英文版)Inside the minds and pockets of

(可口可乐公司市场分析ppt英文版)Inside the minds and pockets of

• Primary population of interest for the CCRRC
• Only respondents able to provide answers and
crossable data for: – Accuracy of price perception – Price perception drivers for modern format – Effectiveness of promotional activity in price
Objective
• Understand retailer
perspective on consumer price perception
• Capture insights on
consumer price
perception
• Segment consumers
• Enrich findings with
6
COUNTRY-LEVEL ACCEPTED STANDARDS GUIDED OUR INCOME LEVEL CLASSIFICATION
We adopted the principles suggested by the National Marketing Associations of each country
Inside the minds and pockets of Latin American consumers
How consumers build price perception and its impact on retailers
Research launched for: The Coca-Cola Retailing Research Council Latin America by: McKinsey&Company

可口可乐英文版简介课件

可口可乐英文版简介课件
可口可乐公司注重履行社会责 任,积极推动可持续发展,关 注环保、公益等方面,为饮料 行业树立了良好的榜样。
03
可口可乐公司的品牌策略
品牌形象塑造
经典与时尚的结合
可口可乐的品牌形象既保持了经典元素,如经典的Logo和红 色调,又与时俱进,不断与时尚元素相结合,确保在消费者 心中始终保持新鲜感。
传递快乐与活力
持久性
这种独特的口味和秘方一 直保持着较高的市场接受 度,为公司的持久发展奠 定了基础。
高效的分销网络
全球化分销网络
可口可乐公司拥有遍布全球的分销网络,产品覆盖各个角落。
与本地合作伙伴的强关系
公司积极寻求与本地企业和商家合作,使其产品能更快、更广泛地 进入各个市场。
优化的供应链管理
通过高效的物流管理,确保产品的新鲜度和快速配送。
环保包装
01
采用环保材料制作包装,减少塑料使用,提高包装的可回收性
与降解性。
节能减排
02
优化生产流程,降低能源消耗与排放,提高生产效率与环保水
平。
社会责任与公益
03
积极参与社会公益活动,关注水资源保护、垃圾分类等环保议
题,践行企业社会责任。
感谢您的观看
THANKS
公司的经营理念与愿景
经营理念
可口可乐公司的经营理念是“让世界更快乐,让生活更美味”。公司致力于通过其品牌和产品,为消费者带来快 乐和美味,同时也关注环保、可持续发展等方面。
愿景
公司的愿景是成为“全球最受赞赏和最受尊重的企业之一”。为了实现这一愿景,公司将继续不断创新、优化产 品组合、加强品牌营销、推动可持续发展等方面的工作。同时,公司也将继续致力于为社会和环境做出积极贡献 ,以实现长期的商业成功和社会价值。

《可口可乐英文介绍》课件

《可口可乐英文介绍》课件
YOUR LOGO
可口可乐英文介绍
,
汇报人:
时间:20XX-XX-XX
目录
01
02
03
04
05
06
添加标题
可口可乐 的历史
可口可乐 的产品
可口可乐 的品牌形 象
可口可乐 的市场地 位
可口可乐 的社会责 任
PART 1
单击添加章节标题
PART 2
可口可乐的历史
成立时间与地点
成立时间:1886年
双重口感
明星产品
可口可乐:经典口味,全球销量最高 零度可乐:无糖无热量,适合健康人士 健怡可乐:低糖低热量,适合减肥人士
雪碧:柠檬味汽水,口感清新 芬达:橙味汽水,口感独特 怡泉:矿泉水,口感纯净
创新产品
经典可乐:原 味可乐,深受 全球消费者喜

零度可乐:无 糖可乐,适合 追求健康生活
的消费者
健怡可乐:低 热量可乐,适 合注重身材的
2008年,可口可乐收购汇源果汁, 但被中国商务部否决
2015年,可口可乐推出无糖可乐, 受到消费者欢迎
成功因素
独特的配方:可口可乐的配方独特,口感独特,深受消费者喜爱 品牌营销:可口可乐的品牌营销策略成功,使其成为全球知名品牌 创新产品:可口可乐不断推出新产品,满足消费者需求 国际化战略:可口可乐的国际化战略成功,使其成为全球饮料巨头
消费者
樱桃可乐:樱 桃口味可乐, 满足消费者多 样化口味需求
包装设计
经典红色包装: 可口可乐的经 典红色包装设 计,已成为其 品牌形象的重
要组成部分
瓶身设计:可 口可乐的瓶身 设计简洁大方, 易于识别和记

标签设计:可 口可乐的标签 设计注重品牌 信息的传达, 同时也注重环 保和可持续性

可口可乐英文版简介

可口可乐英文版简介

John Stith Pemberton 约翰·斯蒂斯·彭伯顿
-
The Name
The drink's name refers to two of its original ingredients, which were kola nuts and coca leaves.
合伙人罗宾逊(Frank M.Robinson)从其两种成分中激发出命名的灵感,这 两种成分就是古柯(Coca)的叶子和可拉(Kola)的果实,罗宾逊为了整齐 划一,将Kola的K改C,然后在两个词中间加一横,于是Coca-Cola便诞生了 ,第一份可口可乐售价为五美分。
-
-
The famous brands in our co
Ice purified water冰露
smart醒目
-
Product
Minute Maid美汁源
·Qoo酷儿
-
·Fanta 芳达
3
application
-
1. magical rust Buster铁锈克星 g2e.tincvoolovekditnogfinpdaardtocntoer.r烹饪搭档 3.pain-killing effect 4.removing stains 5.cleaning toilets
-
➢Introduction ➢Products range ➢Market Strategies ➢Coke's application
-
1
Introduction
-
Introduction
The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia,is the world's largest beverage Company. The company has 48% of the global market share. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.

可口可乐英文版ppt

可口可乐英文版ppt

The challenge of Coca-Cola
In 1886,the first recipe was invented in a drugstore in Columbus,Georgia by john pemberton
Ingredient
Coca -Cola
Carbonated water
It is said that only two executives have access to the formula
Advertising. It was first advertised as a remedy for headaches and exhaustion and it has been advertising on television for 50 years. The songs used in CocaCola commercials have become popular such as <<Wavin’Flag >>.
• 2000 Coca-cola. Enjoy
• 2001 Life tastes good • 2010 你想和谁分享新年第一瓶
可口可乐
• 1995年 百事之外,别无选择 • 1996年 改变新的一页:百事可

• 1998年 新一代的选择 渴望无 限
• 1999年 百事,渴望无限 快乐 的可乐
• 2003年 百事,这就是可乐 • 2004年 突破渴望 敢于第一 • 2007年 突破 创造 发现 More • 2008年 全民携手 舞动中国 • 2008年 欢聚时刻 共享百事 • 2009年 百事我创
Natural flavourings

可口可乐PPT分析

可口可乐PPT分析
frameworks help us understand the full picture
Copyright © 2012 Pearson Canada Inc.
9
The External Environment of Strategy
Macro Environment Political, Economic, Sociocultural, Technological, Environmental, Legal
• The Coca-Cola Company is an Equal Opportunity Employer that values the diversity of its employees, customers, and consumers.
LEARNING OBJECTIVES
1. Explain the importance of the external environment for strategy and company performance…often called the Structure Conduct Performance (SCP) Model. Contrasted with Ch 3 and the Resource Based View of the Firm (RBV). Together these two approaches satisfy what we used to call our SWOT.
About the company
• One of our greatest strengths lies in our ability to conduct business on a global scale, while maintaining a local, community-focused approach. We build our company by building relationships - with the consumer, with our customers and bottlers, and with the communities we serve.

可口可乐公司企业文化 ppt课件

可口可乐公司企业文化 ppt课件
10)灵活善变。当他决定生产减肥可乐时,事实证明他的主张是正确的。1985年当他研制新配方
遇到困难时,又灵活地采用了原来的配方,从而避免了一场灾难。伍德鲁夫总爱说,“世界属于奋 发进取的人”。而高祖特却说,“我们在紧张地活着”。
11)从公司内部提拔管理人员。可口可乐公司中最好的管理人员无一例外都是一步步提升
启示
9)要入乡随俗。如果想在全球范围内推销产品,千万不要把自己打扮成 “丑陋的美国人”。
本世纪二十年代,当罗伯特·伍德鲁夫主管全球发展战略时,他努力使可口可乐在德国成为德国人 喜爱的饮料,在法国成为法国人喜爱的饮料。几十年来,可口可乐公司在全球各地培养了一大批有 头脑、了解当地文化习俗的经理,并谣言,公司在世界各地雇请了许多当地律师。
启示
纵观可口可乐成功的每一步,都是和企业文化的建立、品牌的树立紧密联系的, 从一个濒临破产的小公司成长为国际巨头企业,可口可乐是怎样走过的?对于中国的 企业有什么启示呢?我们又应该从中间学到了一些什么呢?我们认为无论什么企业都 应该做到以下几点:
1)出售优质产品。因为产品不必会说话或者会飞,但必须具备某种能被人广泛接受的某
5)要宣传产品的形象而不是产品。一位可口可乐广告商曾经告诫他那些具有丰富想象力
和创造力的雇员:我们卖的是一种根本不存在的东西,他们喝的也只是一种形象而不是产品。
6)欢迎竞争。虽然可口可乐公司的雇员不愿承认,但百事可乐公司事实上却给他们带来了很多
的好处。人们喜欢看可口可乐公司和百事可乐公司之间的“可乐之战”。两个公司精明的销售人员 也都意识到,无论哪一个公司赢得了某一回合,通过激烈竞争建立起来的知名度有助于商品的销售 。
种有用的功能。
2)要相信自己的产品。我们要让产品树立起崇高的形象,并使与之相联系的职业成为

可口可乐介绍英文PPT

可口可乐介绍英文PPT

May 8,1886 Pemberton wanted to invent a beverage which can supply nutrition,so he added water,syrup,ice in the wine coka and found it has functions of refreshing, calming and relieve headache , he tasted and found it is delicious.
Sub- Brands
Qoo酷儿 smart醒目 Coke Light健怡可口可乐 Sprite雪碧 Fanta 芬达 Minute Maid美汁源
Thanks
Devinee_
Chinese Translation
This beverage company won the chinese translation brand name which has been recognized as the best one – 可口可乐.It not only keeps the English transliteration, but also more meaningful than the English name. More crucial point is that this name is easy to remember and read. This is the first step of Coca-Cola entered the Chinese market.
Coca-Cola(coke)
CONTENT
1
Origin
2ห้องสมุดไป่ตู้
Chinese Translation Development in China Sub-Brands

可口可乐英语介绍

可口可乐英语介绍

Coca-Cola market for Coca-Cola returned to 1927, Coca-Cola has
entered China.Shanghai--the outside the United
economic center of China.
States.
• It sells 30 million drinks a day and employs close to fifty thousand people in China. One secret to the company's phenomenal success adj.显著的 is what it calls the 'Coca-Cola system' - the
Coca-Cola Company
• The Coca-Cola Company is a soft drinks giant that was established in 1886. • Its mission is “to strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference”. • It often tops the list of being the world’s most
recognizable brand.
知名品牌
n.乐观,乐观主义
vi.努力奋斗,力争 vt.使振作,使焕然一新
v. 建立(establish的过去式)
Its iconic Coca Cola drink, also known as Coke, started life as medicine. Today it is one of the biggest se company website says its 3,300+ beverages are sold in over 200 countries.

可口可乐英文PPT课件

可口可乐英文PPT课件
2011
• The Coca-Cola Company celebrates 125 years of brand Coca-Cola
Coca-Cola is committed to local markets, paying attention to what people from
different cultures and backgrounds like to drink, and where and how they want to drink
it. With its bottling partners, the Company reaches out to the local communities it serves, believing that Coca-Cola exists to benefit and refresh everyone it touches.
based materials ,plantbottle plastic are completely recyclab.
2vastating earthquake, The Coca-Cola
Company launches the Haiti Hope Project, a public-private initiative that aims to develop a sustainable mango industry in Haiti. • The Coca-Cola Company acquires the entire North American bottlinoperations of Coca-Cola Enterprises.
Part1 brief introduction(includes funny ads and classic
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➢ One Team.
➢ At the Coca-Cola Company, it’s our people who make magic happen. Our job is to refresh the world, and it requires the vision, innovation, and passion of every single one of them.
知识回顾 Knowledge Review
祝您成功!Biblioteka ➢ One Passion.
➢ The love at The CocaCola Company goes farther than our portfolio of brands, our people and our company. From our efforts to ensure that we have fair and inclusive workplaces to our responsibilities outside our business, we do our best to spread the joy of the Coca-Cola Company.
➢ One Company.
➢ As our journey continues, our shared passion is transforming the Coca-Cola Company. Each day we’re developing meaningful and accelerated learning opportunities and anticipating the skills and resources we will need to meet our future demands.
History
Main products Development
Whether it's your affinity for our brands, the attraction to our
boundless opportunities or the chance to make a difference in the world, there is one thing we all have in common—passion. From day one, you’ll notice a culture where our people are truly dedicated to living our values.
The Coca-Cola Company is an American multinational beverage and public corporation, which is located in Atlanta, Georgia. Its current chairman and CEO is Mortar Kent.
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