商务英语写作(修订版)第十章
商务英语写作Unit10 Letters of Apology
Letters of Apology
Objectives
To learn some samples
To master some guidelines for writing letters of apology
To learn some useful expressions
Introduction
without argument or waffling
Useful Expressions
1. We are sorry for any inogize for our failure and will try not to let this
Advantages of writing an apology letter • take the writer’s time composing his/her
thoughts • take the receiver’s time considering the
message and deciding how to respond • permit the receiverto accept the apology
Best personal wishes. Sincerely yours,
Practice 3
1. I was wondering why we hadn't seen you lately 2. since you have been one of our most
loyal customers for many years 3. I look forward to seeing you personally the next
商务英语写作chapter_10
外语教学与研究出版社
单词扫盲
Acquaint qualification appointment Chain store coupon open house warming extra elbow room Counterparts utensils concurrently tenure merger
高二三班的全体同学将于2011年10月9日在学校图书馆举办一次活动活动包括诗朗诵讲故事唱歌舞蹈现以全班同学的名义邀请全体高中同学参加届时将请各班主任作为教师代表出席请参加的师生每人准备好一个节目
Chapter 10 Notice and Announcement
外语教学与研究出版社
作业反馈
华：Send any items to me added to me befor Dec.27th. 冰：We have long been planning to open a year-end sales meeting and now our plan is finally becoming a reality. 迎：Each of you is important. We can’t miss you, you can’t miss this chance. Just join us.
外语教学与 staff, As you know, almost all books you have checked out are due in early August. These books, checked out between July 1, 2005 and July 3, 2006, may be renewed only once. Please remember that books which have already been renewed should be returned to the library. The due date for most books checked out since July 5, 2006, will be August 8, 2007. New books will continue to have a checkout period of three weeks and can be renewed for one additional period of three weeks. For further information, please call the circulation desk at 760-8532. Donna Garner Circulation Supervisor
大学核心商务英语写作教程unit10 Education
IV. Writing Practice
Step 1. Read the samples above and learn how to write a Letter of Acceptance.
❖Study abroad expands your worldview.
What are the advantages of studying abroad?
❖Study abroad gives you the opportunity to break out of your academic routine.
III. Letter of Acceptance Sample
Sample A
Related Words and Expressions
❖commence: to have or make a beginning ❖deposit: a part of the cost of something you
Answer:
❖T
e) Some universities will send the Letter of Acceptance by e-mail.
Answer:
❖T
f) The candidate will send the Letter of Acceptance by e-mail to the embassy to prove the admission by the university.
❖● It is usually sent directly to the successful candidate.
商务英语写作(修订版)第十章
Invitations
and
Thank-you
Letters
3. Acceptance and refusal (additional)
Formal refusal
Mr. and Mrs. Barry Green
regret that a previous engagement约定
prevents their accepting the kind invitation to dinner
the opening of the branch in Shanghai at 10:00 a.m.
in Hilton Hotel on
Wednesday, May 15, 2013 RSVP
Tel: (021)4326####
10
Chapter
Invitations
and
Thank-you
Letters
at the home of Mr. and Mrs. John Smith on Monday, the fourth of April.
10
Chapter
Invitations
and
Thank-you
Letters
3. Acceptance and refusal (additional)
Informal refusal
10
Chapter
Invitations
and
Thank-you
Letters
1. Invitations
• Often formal invitations include “RSVP” （Reply,if you please 请回复）and a telephone number. The RSVP informs invited guests that the host is expecting an immediate reply to facilitate促进 [fəˈsɪlɪˌtet] plans for the event. If an invitation includes “Regrets only” （[法] 谨请告知）, it will require a reply only if the invited guest cannot attend.
课件-商务英语写作-chapter10
2019/4/12
Sample 4—Business Invitation
For your information, the party will be attended by other business elites such as Mr. Zang Hong and Mr. Li Peng from Beijing International. We believe that this may offer many of us an excellent opportunity to get acquainted with one another. We do hope that you will be able to join us on this occasion, and look forward to meeting you at the party. Sincerely yours,
2019/4/12
Invitation 2 -- a meeting
Smart International Co., Ltd Cordially invites you to its Annual Meeting and Banquet At Pacific Hotel 88 Smithfield Street, Burwood, NSW On Friday, October 11, at six o’clock Featuring George Jones, Director of the Sunshine Symphony Speaking on “Music in the late 90s” And a special performance by the Sunshine Symphony
高级商务英语10单元作文
高级商务英语10单元作文In the realm of international business, negotiation is a critical skill that can make or break a deal. Unit 10 of our Advanced Business English course delves into the intricacies of cross-cultural communication and strategic negotiation techniques that are essential for success in the global marketplace.The essay will explore the following key areas:1. Understanding Cultural Nuances: The importance of cultural awareness in negotiations cannot be overstated. This section will discuss how different cultures approach negotiations, the significance of non-verbal communication, and the role of relationship building in various business contexts.2. Preparation is Key: Before entering any negotiation, thorough preparation is essential. This part will cover the necessary steps to take, including researching the other party, setting clear objectives, and understanding one's own and the other party's BATNA (Best Alternative To a Negotiated Agreement).3. Effective Communication Strategies: The ability to communicate clearly and persuasively is paramount. This section will provide insights into using language to build rapport, the art of active listening, and the power ofquestioning to uncover needs and concerns.4. Negotiation Tactics and Strategies: A deep dive into both cooperative and competitive strategies, including win-win approaches, hard bargaining techniques, and the use of deadlines to influence the negotiation process.5. Deal Closure and Relationship Maintenance: The final part will focus on how to bring a negotiation to a successful close, including the drafting of agreements, handling objections, and the importance of maintaining therelationship post-negotiation for future opportunities.In conclusion, mastering the art of negotiation in a business context requires a nuanced understanding of cultural differences, meticulous preparation, and the ability to communicate effectively. By applying the strategies and tactics learned in Unit 10, business professionals can navigate the complexities of international negotiations with confidence and achieve mutually beneficial outcomes.。
商务英语写作概述ppt课件
The ability to write effectively is a valuable
business asset.
Three reasons: 1) business is transacted in writing; 2) writing effectively helps increase company sales and profit; 3) proficiency in writing gives a personal advantage
BUSINESS WRITING
商务英语写作
Course Outline
2023/11/10
.
1
Text Book
商务英语写作(修订版)
BUSINESS ENGLISH WRITING
胡英坤 车丽娟 主编 外语教学与研究出版社 2013.8
2023/11/10
.
2
Contents
1 An Overview of Business W商务ri写tin作g概述 2 Structure and Style of Bus商in务e信s函s 的Le结t构te与rs格式 3 Sales-related Inquiries and询R盘e与p回li复es 4 Orders and Confirmation L订e单tt与er确s认函 5 Letters about Shipment 装运函
The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader.
2023/11/10
.
第十章 商务文本英译
2，句法特点 ，
商务英语文本中句式丰富多彩，担忧其自身的特点，主要有修辞上的婉 修辞上的婉 约性、句子结构的复杂性，以及大量的固定句型的使用。 约性、句子结构的复杂性，以及大量的固定句型的使用 A：修辞上的婉约性 ： 在对外贸易中使用的英语主要是为了说明或规定某事，请求或询问某事， 陈述观点或提出要求最终达到交易双方各自预期的目的。为了双方交易 的顺利进行，在外贸洽谈中首先应该遵循的原则就是委婉礼貌(courtesy)， 要体现委婉礼貌，可以从时态和语气两个方面入手。 首先，在时态上可以采用一般过去时代替一般将来时，体现语气的委婉 的口吻。 例：我们想知道贵方能否提前一个月装运货物？ We wanted to know whether you could effect shipment one month earlier. 其次，英语中的虚拟语气 虚拟语气可用于表示假设、愿望、请求、建议的句子中， 虚拟语气 使语气更加委婉。商务文本汉英翻译也大量使用虚拟语气，可以在洽谈 中给对方留下良好印象，留有更多的商量余地。 例: 如果能让我方在销售季节前提货，不胜感激。 We would be very grateful if you could let us take delivery before the selling season.
10.1 商务文本的特点及翻译要求 商务文本特点
1，词汇特点Biblioteka ，商务英语在词汇使用上的显著特点就是专业性强，即大量使用专业术语，缩略语和古体词 语。 专业术语 汇付 remit 信汇 mail transfer 跟单托收 documentary collection 光票托收 clean collection 平安险 Free from Particular Average (F.P.A.) 保险单 insurance policy 仓至仓条款 warehouse to warehouse clause 中国人民保险公司 The People’s Insurance Company of China (PICC) 中国保险条款 China Insurance Clause (C.I.C.) 缩略语 为了提高工作效率，商务文本中叶大量使用缩略语，这些通常是带有行业特征的英语。如 上面提到的D/P, D/A, L/C, F.P.A., PICC, C.I.C. 等。再如：
商务英语写作unit 10
Part
Unit 10 Established Business Relationship Learning Objectives
By the end of this unit you should be able to have a good command of the form and structure of letters in establishing business relationships; use Writing Techniques in this unit comfortably in your Business English Writing; practise writing letters of this kind by using some related words; acquire the ability to write letters in establishing business relationship with the help of dictionaries and the Internet.
4. Salutation It is the greeting to your recipient. It usually includes a personal or professional title and the name of the recipient. 5. Body It contains your purpose to establish a business relationship and a brief introduction of your company. As this is a letter to establish business relations with other businessmen, you must give them a full reason why they may cooperate with you. 6. Complimentary close This part is like giving farewell to someone with a handshake, a pat on the shoulder, a wave of hand, or a kiss. 7. Signature and job title It consists of a symbol (usually handwritten), a typedout name and a title.
商务英语阅读与写作unit 10
Unit 10Letters Concerning InsuranceSection 1. How to Write Letters Concerning InsuranceObjectives:To give a brief introduction to what is international insuranceTo enable Ss to become aware of main content of letters concerning insuranceTo enable Ss to familiarize themselves with the samples givenTo read and practice using some of the important words and expressions for business writingTo do exercises and practice translating letters concerning insurance给一个简要介绍什么是国际保险使学生了解字母的主要内容涉及保险使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习和实践翻译信件有关保险I. Insurance of the GoodsGoods are always insured in transit through an insurance company or insurance brokers. Claims for damage or loss may be made if the goods have been damaged, lost or interfered within transit. When a consignment is received, it is examined and the delivery note is signed to confirm that the goods have been received and that they are damaged. However, damage and errors are often noticed later when the container or the package is unpacked and rechecked.It is customary to employ brokers not only for the conclusion of a contract of insurance but also for the settlement of claims. If the consignee is informed that the goods have arrived damaged, he should immediately notify the insurer’s agent at the port of discharge who will survey the goods and issue a survey report. Then he could claim indemnity from the insurer by producing the insurance policy, survey report and other necessary documents.货物在运输过程中总是被保险人通过一个保险公司或保险经纪人。
商务英语写作Chapter 10
Notice and Announcement
Pages 163-176
Contents
Basics of Notice and Announcement Steps of Writing Notice and
Announcement Sample Analysis Useful Sentence Patterns Exercises
Notice and Announcement
Notice and announcement can prove useful at o companies when they want to acquaint the public with a product, service or event without a great advertising campaign. Even when you want o draw attention to a new opening, a change in policy, celebration, appointment, a move, etc., you can consider using notice and announcement.
Notice and Announcement
Questions What are the functions of notice and announcement? Can we use direct or indirect way to develop a notice or an announcement? Who can notice or announcement be written / directed to?
商务英语写作Chapter 10-minutes
After the Meeting
• Type up the minutes immediately after the meeting. • Include the name of organization, name of committee, type of meeting (daily, weekly, monthly, annual, or special), and purpose of meeting. • Include the time the meeting began and ended. Proofread the minutes before submitting them.
Signature
6
• name, title and signature of the minutes keeper
Practical Business English Writing
商务英语写作实训
Chapter 10
Reference Expressions
7
Practical Business English Writing
商务英语写作实训
“十二五”规划商务英语高职高专系列教材
Minutes
Chapter 10
商务英语写作实训
Contents
Composing Your Message
Chapter 10
Reference Expressions
Sample Minutes Writing Your Message
Check Yourself
2
Practical Business English Writing
商务英语写作实训
Chapter 10
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
in honor of Mr. Liu Wenling
senior engineer of Beijing Energy Institution机构
on Saturday, July 7, 2004 at seven o’clock p.m.
at Bridges Restaurant, Willow Avenue Regrets Only Tel: 84104650 Dress: formal
• We’re very glad/ happy/ pleased/ delighted to accept / come / arrive / attend…
• Mr.xx accepts with pleasure the kind invitation for (some occasion) to be held at (some place) at (time).
• RSVP: Répondez s’il vous plait. It means “Please let us know if you plan to attend.”
• Regrets only is used asking those who CANNOT attend to notify the host in advance.
10
Chapter
Invitations
and
Thank-you
Letters
I. Introduction
1. Invitations 2. Thank-you Letters 3. Acceptance and Refusal (additional)
10
Chapter
Invitations
10
Chapter
Invitations
and
Thank-you
Letters
1. Invitations
• Invitations are written in the deductive演绎法 pattern and are relatively short.
• Invitations usually include three parts: ✓ Invite the reader to the gathering. ✓ Offer a reason for the gathering. ✓ Give the date, time, and place of the gathering.
10
Chapter
Invitations
and
Thank-you
Letters
3. Acceptance and refusal (additional)
Expressions of declining an invitation:
• I’m sorry that I can’t dine with you on… • Much to my regret, I’m unable to accept your kind
10
Chapter
Invitations
and
Thank-you
Letters
II. Sample Analysis
Letter A: An invitation card
The Sales Department of the New York B&G Wine Co., Ltd Cordially invites you to a tea reception marking
and
Thank-you
Letters
1. Invitations
• Invitations can be divided into two categories: invitation cards and invitation letters.
• An informal invitation resembles类似于a business letter. When sent from a business office, the letter is sometimes keyboarded on executive stationery文具.
10
Chapter
Invitations
and
Thank-you
Letters
II. Sample Analysis
Letter C: An invitation card
高等学校英语拓展系列教程
主 编：胡英坤 车丽娟 外语教学与研究出版社
Chapter 10
Invitations and Thank-you Letters
邀请函与感谢信
10
Chapter
Invitations
and
Thank-you
Letters
Contents of this chapter
I. Introduction II. Sample Analysis III. Sample Contrast IV. Useful Patterns and Sentences
10
பைடு நூலகம்Chapter
Invitations
and
Thank-you
Letters
2. Thank-you Letters
• A thank-you letter goes beyond simply thanking the receiver for being kind; it notes the consideration, the extra effort and the kindness extended.
10
Chapter
Invitations
and
Thank-you
Letters
3. Acceptance and refusal (additional)
Formal acceptance
Mr. William Gregory accepts with pleasure the kind invitation of The Local Bank TellersClub Saturday, May 6th
• Wording of invitations should be conversational, as if the writer were extending the invitation orally. A general invitation should be cordial [ˈkɔ:rdʒəl]诚恳的and sincere, while a formal invitation should be less personal, written in the third person.
at the home of Mr. and Mrs. John Smith on Monday, the fourth of April.
10
Chapter
Invitations
and
Thank-you
Letters
3. Acceptance and refusal (additional)
Informal refusal
the opening of the branch in Shanghai at 10:00 a.m.
in Hilton Hotel on
Wednesday, May 15, 2013 RSVP
Tel: (021)4326####
10
Chapter
Invitations
and
Thank-you
Letters
10
Chapter
Invitations
and
Thank-you
Letters
1. Invitations
• Often formal invitations include “RSVP” （Reply,if you please 请回复）and a telephone number. The RSVP informs invited guests that the host is expecting an immediate reply to facilitate促进 [fəˈsɪlɪˌtet] plans for the event. If an invitation includes “Regrets only” （[法] 谨请告知）, it will require a reply only if the invited guest cannot attend.
II. Sample Analysis
Letter B: An invitation card
Mr. Robert Shenstone
Director of the Beijing Institute协会of Atomic Energy
requests the pleasure of the company of Mr. and Mrs. Dickenson at a dinner party
• It’s very nice / kind of you to invite us… • Thank you very much for your kind invitation to…