剑桥商务英语高级写作课件
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Bec higher writing
bec writing (p 64)
• composition -- report (module 7.2, p72) -- letter (module 6.3, p 64) -- proposal (module 10.2, p102) • describing a graph
Report writing
• Format: title, date, introduction, findings, conclusion, recommendations. • Word limit: 200-250 (longer than the report we wrote last term) • Length of the report • what it should contain • who is it written for • how is it organized • style and tone
Complaint Letter
1. Begin with a detailed description of the product or service. Give the appropriate model and serial numbers, size, quantity, color, and cost. Specify check and invoice numbers. Indicate when, where (specific address), and how (through a vendor, the Internet, at a store) you purchased it and also the remaining warranty. If you are complaining about a service, give the name of the company, the date of the service, the personnel providing it, and their exact duties.
Report Organization
• Findings This should be the longest part of your report and contain the data you have collected—facts about prices, personnel, equipment, events, locations, incidents, or tests. Gather the data from your research; personal observations; interviews; and/or conversations with co-workers, employers, or clients. Again, remember to choose only those details that are of most importance to your reader.
exercise p 72
• good points: clearly organized; address all the points requested • bad points: no clear recommendation; too informal style; no linking phrases
Biblioteka Baidu
Organization of reports
Report Organization
• Introduction (Purpose)-Findings-Conclusion-Recommendations
• Introduction (Purpose) Always begin by telling readers why you are writing and by alerting them to what you will discuss and why it is significant. Give your readers a summary of key events and details at the beginning to help them follow the remainder of the report quickly. When you establish the scope (or limits) of your report, you help readers zero in on specific times, places, procedures, or problems.
Report Sample
Date: 16 April 2010 Report on: Company Website Traffic and Marketing Strategy Introduction
This report aims to analyze the number of visitors to the company website in the last three months and propose a marketing strategy for the next three months.
Conclusion
It was concluded that the increase in visitors is more attributable to newsletter circulation and contest organization than to banner advertising. Fenway Software
Report Organization
• Recommendations A recommendation informs readers what specific actions you think your company or client should take —market a new product, hire more staff, institute safety measures, select among alternative plans or procedures, and so on. Recommendations must be based on the data you collected and the conclusions you have reached. They need to show how all the pieces fit together.
Report Organization
• Conclusion Your conclusion tells readers what your data means. A conclusion can summarize what has happened; review what actions were taken; or explain the outcome or results of a test, a visit, or a program.
Fenway Software
Report Sample
With regard to costs, banners on other sites have not generated the desired result because very few people clicked those banners and got linked to our website, though we spent € 3,200 on that in May. On the other hand, the monthly newsletters I emailed to subscribers seemed to have worked very well and, more importantly, they did not cost anything save my time.
Findings
Over the last three months, the number of visitors has increased by 650 from 2300 to 2950. The reason for this is twofold. Firstly, we began to circulate newsletters for subscribers in March; secondly, we organized, in May, a contest on our services, which turned out to be quite popular among subscribers.
Recommendations
Newsletters and contests were felt to be fairly effective in increasing visitors. I recommend that we step up our efforts in newsletter spread and contest organization and cut the budget on banner advertising or switch to search engine marketing for a trial in the three months that follow.
Complaint Letter
2. State exactly what is wrong with the product or service. Precise information will enable the reader to understand and act on your complaint. ■ How many times did the product work before it stopped? ■ What parts were malfunctioning? ■ What parts of a job were not done or were done poorly? ■ When did all this happen? How many
Complaint Letter
3. Briefly describe the inconvenience you have experienced. Show that your problems were directly caused by the defective product or service. To build your case, give precise details about the time and money you lost. Don’t just say you had “numerous difficulties.” Did you have to pay a mechanic to fix your car when it was stalled on the road? Did you have to buy a new printer or DVD player? Where appropriate, refer to any previous
Complaint Letter
• When writing a complaint letter, avoid the following: ■ name calling ■ sarcasm ■ insults ■ threats ■ emotion-charged words ■ intimidating type fonts (e.g., all capital letters)
bec writing (p 64)
• composition -- report (module 7.2, p72) -- letter (module 6.3, p 64) -- proposal (module 10.2, p102) • describing a graph
Report writing
• Format: title, date, introduction, findings, conclusion, recommendations. • Word limit: 200-250 (longer than the report we wrote last term) • Length of the report • what it should contain • who is it written for • how is it organized • style and tone
Complaint Letter
1. Begin with a detailed description of the product or service. Give the appropriate model and serial numbers, size, quantity, color, and cost. Specify check and invoice numbers. Indicate when, where (specific address), and how (through a vendor, the Internet, at a store) you purchased it and also the remaining warranty. If you are complaining about a service, give the name of the company, the date of the service, the personnel providing it, and their exact duties.
Report Organization
• Findings This should be the longest part of your report and contain the data you have collected—facts about prices, personnel, equipment, events, locations, incidents, or tests. Gather the data from your research; personal observations; interviews; and/or conversations with co-workers, employers, or clients. Again, remember to choose only those details that are of most importance to your reader.
exercise p 72
• good points: clearly organized; address all the points requested • bad points: no clear recommendation; too informal style; no linking phrases
Biblioteka Baidu
Organization of reports
Report Organization
• Introduction (Purpose)-Findings-Conclusion-Recommendations
• Introduction (Purpose) Always begin by telling readers why you are writing and by alerting them to what you will discuss and why it is significant. Give your readers a summary of key events and details at the beginning to help them follow the remainder of the report quickly. When you establish the scope (or limits) of your report, you help readers zero in on specific times, places, procedures, or problems.
Report Sample
Date: 16 April 2010 Report on: Company Website Traffic and Marketing Strategy Introduction
This report aims to analyze the number of visitors to the company website in the last three months and propose a marketing strategy for the next three months.
Conclusion
It was concluded that the increase in visitors is more attributable to newsletter circulation and contest organization than to banner advertising. Fenway Software
Report Organization
• Recommendations A recommendation informs readers what specific actions you think your company or client should take —market a new product, hire more staff, institute safety measures, select among alternative plans or procedures, and so on. Recommendations must be based on the data you collected and the conclusions you have reached. They need to show how all the pieces fit together.
Report Organization
• Conclusion Your conclusion tells readers what your data means. A conclusion can summarize what has happened; review what actions were taken; or explain the outcome or results of a test, a visit, or a program.
Fenway Software
Report Sample
With regard to costs, banners on other sites have not generated the desired result because very few people clicked those banners and got linked to our website, though we spent € 3,200 on that in May. On the other hand, the monthly newsletters I emailed to subscribers seemed to have worked very well and, more importantly, they did not cost anything save my time.
Findings
Over the last three months, the number of visitors has increased by 650 from 2300 to 2950. The reason for this is twofold. Firstly, we began to circulate newsletters for subscribers in March; secondly, we organized, in May, a contest on our services, which turned out to be quite popular among subscribers.
Recommendations
Newsletters and contests were felt to be fairly effective in increasing visitors. I recommend that we step up our efforts in newsletter spread and contest organization and cut the budget on banner advertising or switch to search engine marketing for a trial in the three months that follow.
Complaint Letter
2. State exactly what is wrong with the product or service. Precise information will enable the reader to understand and act on your complaint. ■ How many times did the product work before it stopped? ■ What parts were malfunctioning? ■ What parts of a job were not done or were done poorly? ■ When did all this happen? How many
Complaint Letter
3. Briefly describe the inconvenience you have experienced. Show that your problems were directly caused by the defective product or service. To build your case, give precise details about the time and money you lost. Don’t just say you had “numerous difficulties.” Did you have to pay a mechanic to fix your car when it was stalled on the road? Did you have to buy a new printer or DVD player? Where appropriate, refer to any previous
Complaint Letter
• When writing a complaint letter, avoid the following: ■ name calling ■ sarcasm ■ insults ■ threats ■ emotion-charged words ■ intimidating type fonts (e.g., all capital letters)