国际商务英语综合教程ppt_廖瑛
国际商务英语_廖瑛_课后答案修改
Chapter1 international business商品交换或交易exchange or trade for goods 世界经济舞台the world economic scene 国外直接投资foreign direct invest 多国企业multinational enterprises 商业和投资银行commercial investment bank 有价证券投资portfolio investment 金融风险financial risk 交付差额balance of payment 法律文件legal document 有效经营effective operationChapter2 business organizations独资商sole proprietorship 普通合伙商general partnership 法人fictional person 合股公司joint stock company 董事会board of directors 国有公司public corporation 资本摊缴capital contribution by partners 多数股权controlling interest 优先股股东preferred stockholders 公司章程articles of corporationChapter3 ways of business最终消费者（用户）ultimate consumer 增值价值value added 批发商wholesaler 产品花色品种product assortment 地方效用place utility 邮售mail order selling 专业商店specialty store 现金流量cash flow 存货控制inventory control 市场分区（分片）market segmentation Chapter4 a guide to economics总体运行：overall operation 宏观经济学：macroeconomics 微观经济学：microeconomics 通货膨胀：inflation 扩展性的货币政策：an expansionary monetary policy 紧缩性的货币政策：a restrictive monetary policy 货币流通：currency circulation or circulation of money 货币投放量：the size of money supply 经济萧条：economic depression 均衡数量：equilibrium quantity Chapter5 the market economy 市场经济：the market economy 计划经济：planned economy 股市：stock market 经济力：economic forces 供给力：supply forces 需求力：demand forces 经济体系：economic system 市场价格：market price 供求均衡：the equilibrium of supply and demand 购买力：buying power 供给量：the quantity suppied价格体系：price system Chapter6 what is marketing营销观念marketing concept 服装零售商retail clothier 购买动机motivation to purchas 最终用户final user 非赢利性机构nonprofit institution 采购制度purchasing system 产品规格product assortment 招标request bids 低价产品low -price product 可自由支配的收入discretionary income 多人挣钱型家庭multieaners families 价格和质量比较投币式自动售货机veding machines 营销调研marketing research Chapter7 the marketing mix & product promotion营销战略marketing stategy 促销产品策划品牌名称市场总销售产品生命周期分销渠道中间商批发商促销技巧成功地进入国际市场熟悉外国文化的人们与顾客沟通的主要方式促销策略对他们广告竞赛的成功很关键特定的出口市场其他广告和促销的形式有价值的建议要设计得能吸引顾客的注意力海外销售代理广告对消费品的销售作用很大我们应该十分重视产品的包装不同国家具有不同的购买习惯一般说来，美国公司的广告费用要占销售额的5%以上电视是一种很有效的广告媒介Chapter8 international payment & settlementAlthough China has enacted the bill of exchange law，it would still be useful to know something about Article 3 of the Uniform Commercial Code （UCC）—Commercial paper of the United States since most of our international payment instruments are denominated in the U.S Dollar . Article 3 of the UCC defines the terms of commercial paper and set forth the rights and liabilities of all the parties who deal with drafts，checks，notes and certificates of deposit . If an instruments does not meet all the requirements listed at the beginning of this unit，is it not a negotiable one under the terms of the UCC，though the parties involved may still be willing to use and accept it.However，the “Non-negotiable instrument” is treated still as a negotiable instrument so far as its form permits. Since it lacks of negotiability，there can be no holder in due course of such an instrument. Any provision of any selection of the UCC—Commercial Paper peculiar to a holder in due course cannot apply to it. With this exception，such instruments are covered by all sections of the Article 3 of UCC. 翻译：虽然中国已经颁布了票据法，但了解一下统一商法法典——美国商业票据的第三款仍是有用的。
国际商务英语(共四单元)PPT共98页文档
relationship.
(T
)
3. The advanced technology promotes the development of international
trade.
(T)
4. International trade becomes more profitable and makes people get
John
what he has know about
opinion
Mary
what she has know about
opinion
1.direct exporting 1.direct exporting
2.direct importing is prior to indirect 3.some methods exporting of direct exporting 2.direct importing
is prior to indirect
Importing.
1.Indirect exporting
2.Indirect importing
3.Some methods of indirect exporting
1.Indirect exporting is prior to direct exporting.
Listening
2. Spot Dictation
Listen to the following passage and fill in the blanks with the missing information.
Procedures of Export and Import An export or import business is so( 1__c_o_m__pl_ic_a_te_d__)___ that it may take quite a long time to 2(_c_o_n_cl_u_d_e_a_t_ra_n_s_a_ct_io_n_). Varied and complicated procedures have to be gone through 3_( _in__th_e_c_o_u_r_se__o_f _) export or import transaction. From the very beginning to the end of the transaction, the whole operation generally 4(_u_n_d_e_rg_o_e_s_f_ou_r_s_t_a_ge_s_) _: preparing for exporting or importing, business negotiation, 5_( __im__p_le_m_e_n_ti_n_g_t_he__c_on_t_ra_c_)t, and settlement of disputes (if any). Each stage covers some specific steps. Since the export and import are two sides of the same coin, and one country’s export is another country’s import, we will take the procedures of export transaction to 6_( ____il_lu_s_tr_a_te_____) the general procedures of export and import transaction at the same time.
国际商务英语综合教程 全套课件
国际商务英语综合教程
Chapter 1 A Brief Introduction to International Business 国际商务简介
Ⅰ. Explanatory Notes on Technical Terms
Which引导的定语从句为修饰主句的定语从句，which 代表主句意义，注意译文。在科技英语与商务英语中， 经常有由代表整个主句意义的关系代词which引出一个 定语，翻译时和主句译成排比句。
E.g. The sun gives us light and heat, which makes us live on the earth possibly. 太阳给了我们光和热，这就使得我们有可能生活在地球 上。
由卖方开具汇票并随附单据，把它交给当地银行（托 收银行或受托银行）并提出托收申请，委托该银行通 过它在进口地的代理行（代收银行），代向进口人收 款。
18. Because the remitting bank instructs the collecting bank not to part the documents with the latter until the draft is accepted or paid, many of the difficulties mentioned in “Shipment at first and Settlement later” are removed by this method.
因此，世界商人完全不像国内商人，必须重视复杂的 和各种法律约束。
has to take into account (consideration)… 必须考虑
国际商务英语综合教程课后翻译短语答案廖瑛
国际商务英语综合教程课后翻译短语答案廖瑛一Translate the following economic terms into English:1)商品交换或贸易 exchange or trade for goods2)世界经济舞台- the world economic scene3)国外直接投资- foreign direct investment4)多国企业- multinational enterprises5)商业和投资银行- commercial and investment banking6)有价证券投资- portfolio investments7)金融风险- financial risk8)支付差额- balance-of-payments9)法律文件-a legal document1o)有效经营 - effective operation or operate effectively 二 Translate the following economic terms into English 独资企业- sole proprietorship普通合伙企业- general partnership法人- legal person合股公司- joint-stock company董事会- board of directors国有公司- public curporation资本摊缴- capital contribution多数股权- controlling interest优先股股东- preferred stockholder公司章程 - articles of incorporation九 Transjate the following into English1 ) 营销观念marketing concept2) 服装零售商retail clothier3) 购买动机motivation to purchase5 ) 非营利性机构nonprofit institution7) 产品规格product specifications9) 低价产品low-priced products11) 多人挣钱型家庭multiearner families .13)投币式自动售货机 vending machines4 ) 最终用户ultimate consumers6) 招标purchasing system8)采购制度 to request bids10) 可自由支配收入discretionary income12) 价格和质量比较price and quality comparison14) 营销调研marketing research十 Translate Lhe following into English:I )营销战略 marketing strategy 2)促销 promotion3) 产品策划product plannng 4)品牌名称 brand name5)市场总销售 total market sales 6)产品生命周期 the product's life cycle7) 分销渠道channels of distribution 8) 中间商middleman9) 批发商wholesaler 10) 促销技巧promotional techniques七 Translate the following economic terms into English:1)商务参赞处- commercial counselor's office2)资信情况- financial standing3)报关- customs declaration 04)提单- bill of lading5)公正的调查报告- authentic surveyor report6)法律地位- legal standing7)履约保函- performance bond8)订舱- space booking9)商业诚信- commercial integrity10)进口许可证- import licence三 Translate the following economic terms into English:1)最终消费者（用户）- ultimate consumer2)增值价值- value added3)批发商- merchant wholesaler4)产品花色品种- product assortment5)地方效用- place utility6)邮售- mail-order selling7)专业商店- specialty store8)现金流量- cash flow9)存货控制- inventory controlIO)市场分区（分片）- market segment。
商务英语综合教程unit1ppt课件
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Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
2. Reveal the true, objectionable nature of (someone or something)
e.g. He has been exposed as a liar and a traitor.
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3. If someone is exposed to something dangerous or unpleasant, they are put in a situation in which it might affect them. e.g. Most people in the world are non-smokers and have a right not to be exposed to other people's smoround
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3. The Scope of International Business Activities
Difficult meanings: sector部门 extensive广泛的 consulting咨询 securities证券 commitments托收 in contrast相反地 portfolio有价证券 entrepreneurial企业的 affiliate分支机构 assets财产 turnkey project全包;交钥匙工程 approach方法
第一章 国际商务简介
1．什么是商务？ 2．什么是国际商务？ 3．国际商务活动范围 4．国际风险 5．关于国际商法 6．商业信用 7．关于国际商务管理 8．世界贸易组织简介
1. What Is Business?
Difficult meanings: technical definition科学的定义 service劳务 conversion转化 machine tool机床 parts零件 dealership经销商 surplus盈余
第二章 商务组织
1．概述 2．独资企业 3．一般合伙企业 4．有限合伙企业 5．合股公司 6．公司 7．跨国公司
1.Introduction
Difficult meanings: general partnership一般合伙企业business trust商业信托business ownership企业所 有制ease of formation创建的难度raise capital筹款能力legal capacity法定能力
2）written agreement书面协议articles章程 party当事人dissolution process解散程序 3）termination终止 act of the parties当事人的行为 operation of law法律手段 order of a court法庭宣判 wind up处理
Chapter 2
Business Organization
Chapter 2 Business Organization
1.Introduction 2.Sole Proprietorship 3.General Partnership 4.Limited Partnership 5.Joint Stock Company 6.Corporations 7.Transnational Corporations
2.Sole Proprietorship
Difficult meanings: proprietor业主 stockholder股东 incur招致 tort民事侵权 entity实体 creditor债权人
3.General Partnership
Difficult meanings: 1 carry on经营、从事Uniform Partnership Act合伙企业统一法案the common law普 通法（判例法）aggregation集合fictional person虚拟人（法人）contributing capital资本摊派religious charitable fraternal宗教的、慈善的、博爱的
2. What Is International Business?
国际商务作为管理训练的一个领域具有跨国家边界商务活 动的专门特征。这些活动可能是商品、服务、资金或人员的流动， 技术、信息或者数据的转让活动，或者甚至是对雇员的监督活动。 国际商务作为管理训练的一个分支出现，是由于跨国界的商业交 易日益增长的范围和复杂性产生了新的、特殊的管理问题和政府 政策问题。这些问题没有在传统的商业和经济领域里受到足够的 注意。 商务（商业交易）延伸到不同的主权政治团体之间，在世界 经济舞台上不是新现象。一些商业公司已在国外直接投资并在国 外管理多年。主要在（但并不限于）采矿、石油、农业领域投资 （开发）。然而，国外贸易从民族国家出现迄今已有悠久的历史。 但是，自从第二次世界大战结束以来，国际商务活动的形式发生 了奇异的变化。在许多国家里，成千上万的公司已经发展成为具 有所有权控制或其他跨国界联系的多国企业。这些企业持有对商 业各方面的全球观点——从市场到资源，他们把市场和生产结合 进来并发展到世界规模。 ……
《中华人民共和国中外合资企业经营法》 《中华人民共和国商标法》 《中华人民共和国涉外经济合同法》 《中华人民共和国外资企业法》 《中华人民共和国海关法》 《中华人民共和国出口关税条例》 《中华人民共和国中外合资经营企业所得税法实施细则》 《中华人民共和国外国企业所得税法实施细则》 《中华人民共和国中外合资经营企业法实施条例》 《中华人民共和国进出口商品检验条例》
国际商务英语综合教程
课程简介
32课时 考查 闭卷 内容简介 本书结构
A Brief Introduction to International Business
1. What Is Business? 2. What Is International Business? 3. The Scope of International Business Activities 4. International Risk 5. On International Business Law 6. Commercial Credit 7. On Management of International Business 8. A Brief Introduction to WTO
5. On International Business Law
Difficult meanings: be subject to易于 packaging包装 transfer转让 patent专利 extraterritorial境外的 impinge影响 《中华人民共和国中外合资企业经营法》
5. On International Business Law
1. What Is Business?
传统上，商务仅指人们所需要的物品的交换或贸易。 但是，今天商业有更为科学的定义，它是指为了利润而进 行货物和劳务的生产、分配和销售的一种活动。商务包括 生产，即产品的创造和劳务的提供、分配、销售和利润。 将铁矿转化为机床零件就是一个很好的实例。由各种零件 组成的机床需要从工厂运到市场或转移给机械经销商，这 就是大家知道的分配过程。将产品和劳务交易成金钱就是 销售。例如，将一台机床卖给某人成交得钱，或者一个机 修工提供修理机床的服务而得钱，我们都称之为销售。 综上所述，我们可以说，商务是指生产、分配、销售 一切活动的组合，通过这些活动，创造利润或经济盈余。 任何一家商业公司其商务活动的主要目的就是创造利润， 即支付一切开支后余下来的钱。所以创造利润或经济盈余 是商业活动的基本目标。
Keys to some exercises
2. Economic terms:
1) 2) 3) 4) 5) 6)
7)
8) 9)
10)
exchange or trade for goods the world economic scene foreign direct investment multinational enterprises commercial and investment banking portfolio investments financial risk balance-of-payments a legal document effective operation / operate effectively
7. On Management of International Business
Difficult meanings: guide, teach, motivate指导，教育，动员 harmonize融洽 interpersonal交际的，人际的 combination组合
8. A Brief Introduction to WTO
6. Commercial Credit
Difficult meanings: remittance汇付 collection托收 letter of credit信用证 surrender提供 document单据 tender提交 on behalf of代表 stimulate约定 issue a trust deed开具委托书 cable申报 bank draft银行汇票 forward提交 Shipment at first and Settlement later先出后结 documents against Payment付款单 be tied up积压 action起诉 recoup补偿 insurance policy保险单 invoice发票 consignee收货人 packaging list装箱单 declare申报 unclaimed无人认领的 carrier承运人 shipper托运人