毕业论文---我国中小企业的管理现状及分析

我国中小企业的管理现状及分析

摘要

在生产能力普遍过剩的现代,人们的注意力普遍集中在大企业、名牌产品的成功运作上，中小企业的发展没有受到足够的重视。大多数中小企业的管理活动缺少理论指导，是在比较盲目的状态下进行的。因此，研究中小企业的企业管理问题既有理论意义又有实际价值。而且在我国，中小企业是国名经济结构中重要组成部分，在部分省份数量众多经营领域广泛的中小企业更是区域经济发展的中坚力量，中小企业的发展在一定程度上决定着我国经济发展的总体水平。

文章主要探讨了我国中小型企业的发展现状和管理上存在的问题，从市场营销，绩效考核，企业文化三个角度分析了在实际的管理活动中，中小企业应该怎样操作，在大的社会竞争压力下，通过管理的有效改善去获得合适的市场地位和理想的投资回报。

关键词：中小企业发展企业管理分析建议

The status and analysis of the small and medium-sized enterprises in China

A B S T R A C T

In the modern production ability common surplus, marketing people, but the common people's attention is focused on large enterprises, general famous-brand products marketing, small and medium-sized enterprise marketing without enough attention. The majority of small and medium-sized enterprise's marketing activities, lack of theoretical guidance in comparison to the condition of the blind. Therefore, the study of the small and medium-sized enterprise marketing problems existing theoretical significance and practical value. the small and medium-sized enterprises is the name is an important part in the economic structure, in some provinces of numerous business areas of small and medium-sized enterprises is the backbone of the regional economic development, the development of small and medium-sized enterprises in a certain extent determines the overall level of economic development in China.

This paper mainly probes into the status of the development of small and medium-sized enterprises in our country and the existing problems in the management. It is based from the market marketing, performance appraisal and the enterprise culture in the practical management activities of medium-sized enterprises to discauss the small and medium-sized enterprises how to get the right market position and ideal investment returns through the effectively improvement of management during the great social pressures in competition.

[Keywords]：Small and medium-sized enterprise, Development, Enterprise management, Analysis and recommendations.

目录

前言………………………………………………………………………………

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一、我国中小企业的特点及经营现状分析 (1)

（一）中小企业的概念及特点 (2)

（二）我国中小企业的经营现状分析 (2)

（三）我国中小企业面临的环境分析………………………………………

二、我国中小企业市场营销的改善方法分析…………………………………错

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（一）我国中小企业SWOT分析………………………………………………错误!未定义书签。（二）我国中小企业营销组合策

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（三）我国中小企业STP策略………………………………………………错

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三、我国中小企业绩效考核机制的创新分析…………………………………错

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（一）中小企业绩效管理现状及原因分析…………………………………错

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（二）改善中小企业绩效管理的对策………………………………………错

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四、我国中小企业独特企业文化的塑造………………………………………错

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（一）我国中小型企业文化建设中存在的问题……………………………错

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（二）加强我国中小企业文化建设的对策…………………………………错

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致谢………………………………………………………………………………错

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参考文献…………………………………………………………………………错

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