世纪商务英语阅读教程基础篇1(第六版)教案 主编：王洗薇
《阅读与写作》考试大纲Ⅰ.考试性质
《阅读与写作》考试大纲Ⅰ.考试性质普通高等学校本科插班生招生考试是由专科毕业生参加的选拔性考试。
《阅读与写作》课程是专科毕业生入读商务英语专业的考试课程之一。
该考试具有较高的信度、较高的效度、必要的区分度和适当的难度。
Ⅱ.考试内容及要求本课程要求学生运用相关阅读、写作技巧，大量进行商务英语阅读，写作实践，切实提高学生运用商务英语的能力。
本课程注重能力培养，主要培养学生的阅读理解能力、逻辑思维能力、书面语言组织能力、熟悉运用跨文化背景知识的能力等，从而为今后实际工作提供必要的知识和能力准备。
考试目的是测试考生对本课程的基本知识和基本技能掌握的程度，以解决商务英语阅读、写作中遇到的实际问题；检测考生是否达到了《高等学校商务英语专业教学大纲》所规定的基本要求。
具体考试内容和要求如下：一、《世纪商务英语阅读教程基础篇Ⅰ》（第六版）1.考试内容Unit 1 Western CulturesUnit 2 Making IntroductionsUnit 3 Telephone Etiquette & NetiquetteUnit 4 Business hwitation & EntertainmentUnit 5 Business TravelUnit 6 Dining CultureUnit 7 MannersUnit 8 Communication SkillsUnit 9 Intercultural CommunicationUnit 10 Being a Smart Customer2.考试要求（1）掌握课文中的单词及其变形和搭配；（2）熟练应用重点句型；（3）掌握各单元的语法重点；（4）领会文章的总体结构以及前后文之间的关系；（5）依据前后文语境推断生词的词义；（6）领会文章的总体结构以及前后文之间的关系；（7）领会作者的意图、观点或态度。
二、《外贸英语函电实务(双语版)》1.考试内容Unit 1 Basic Knowledge of English LettersUnit 2 Basic Knowledge in Foreign TradeUnit 3 Preparation as New Sales ManagerUnit 4 Making Friends With Foreign BusinessmenUnit 5 Inquiry and Open OfferUnit 6 Open Offer and Close OfferUnit 7 Counter-offerUnit 8 Firm OfferUnit 9 Acceptance and ContractUnit 10 Issuance of Letter of CreditUnit 11 Amendment of Letter of CreditUnit 12 Amendments of B/L and Insurance Policy2.考试要求（1）掌握外贸信函格式以及信封的书写方法；（2）了解如何通过各种途径与客户建立业务联系；（3）了解如何进行询盘、报盘与还盘；（4）了解外贸定单与合同；（5）熟悉各种付款方式；（6）能阅读有关包装与运输的条件与条款；（7）掌握整个外贸业务流程中的函电书写。
世纪商务英语阅读第四版(基础篇2)Unit 4
大连理工大学出版社
Reading Skill Focus
The following tips are useful while skimming. 1. Read the title, subtitles and subheading to find out what the text is about. 2. Look at the illustrations to give you further information about the topic. 3. Read the first and last sentence of each paragraph. 4. Don’t read every word or every sentence. Let your eyes skim over the text, taking in key words. This is the first part of Skimming. You’ll learn more about this technique in Unit 5.
Skimming (1)
What is skimming? Skimming is used to quickly identify the main idea of a text. It is a reading technique that can help you to: ⇨ Read more quickly; ⇨ Decide if the text is interesting and whether you should read it in more detail. Skimming is done at a speed three to four times faster than normal reading. People often skim when they have lots of material to read in a limited amount of time.
世纪商务英语阅读教程2-(基础篇)unit-2PPT课件
3
Reading Skill Focus
Reading Long Sentences
Long sentences are usually complicated and difficult to understand. They often consist of one or several of the following sentence elements:
大连理工大学出版社
第五版 （基础篇II）
总主编：刘杰英 主 编：余金好 王洗薇 王显辉 审 校：Chuck Thode
1
Unit 2 Career Management
The career management process begins with setting goals or objectives. To be specific about your goals, you need to be fully aware of your talents and abilities and have adequate knowledge of career opportunities. Career management is a continuing process that is a necessity for adapting to the changing demands of the business world. The outcome of successful career management should include personal fulfillment, work/life balance, goal achievement and financial security.
世纪商务英语阅读教程基础1(第六版) (6)
Part 1 Topic Introduction
Task 1：Lead-in Exercise
In this unit, you may meet
some
particular
terms
commonly used in dining
culture. Check the following
words & expressions and see
Part 2 Reading Skill Focus
Implied Main Idea Some paragraphs have no topic sentences. The main idea is implied, which means you have to figure it out by asking“What is the topic of the paragraph?”To find the answer to the question, you must see what subject is constantly being referred to. Once you have found the topic, ask yourself,“What is the author’s main point being made about the topic?”Your answer should be broad enough to include all the supporting details in the paragraph. That will be the main idea.
whether you know their
meanings. Use a dictionary to
《商务英语阅读1》课程教学过程 课程管理
《商务英语阅读1》课程教学过程课程管理一、课程概述1.1 课程名称：《商务英语阅读1》1.2 课程目标：通过本课程学习，学生将能够熟练阅读商务英语材料，掌握商务英语的词汇和语法，并能够理解商务英语的基本逻辑和结构。
1.3 课程内容：商务英语的基础阅读，商务英语词汇积累，商务英语语法梳理，商务英语阅读实践等。
二、课程教学过程2.1 阶段一：导入在开设《商务英语阅读1》课程时，首先要进行课程导入。
可以通过商务英语相关的视频、图片、故事等方式，激发学生对商务英语的兴趣，帮助学生预习和了解本门课程的重要性和实用性。
2.2 阶段二：教学主体在教学主体阶段，老师需要结合教材内容，对商务英语的基础知识进行讲解，并引导学生进行词汇和语法的学习。
老师还应该引导学生进行商务英语阅读实践，让学生在实际阅读中巩固所学知识。
2.3 阶段三：课程总结在《商务英语阅读1》课程的最后阶段，老师应该对本门课程的教学内容进行总结。
可以结合学生的学习情况，做出适当的反馈和评价，并展望下一个学习阶段的目标和内容，为学生的学习之路指明方向。
三、课程管理3.1 学习资源管理为了保证《商务英语阅读1》课程的高效进行，学校需要提供足够的学习资源。
包括教学用书、多媒体设备、阅读材料等，以便学生能够在良好的学习环境中进行学习和实践。
3.2 教学活动管理课程管理还需要对教学活动进行有效管理。
老师应该制定详细的教学计划和教学日程，保证每个教学环节都能得到充分的利用，并对学生的学习进行及时的跟踪和督促。
3.3 学生评价管理《商务英语阅读1》课程的学习成果需要进行及时的评价。
学校可以通过考试、作业、阶段性测验等方式对学生进行评价，及时发现学生存在的问题，并进行帮助和指导，推动学生的学习进展。
四、个人观点作为一门商务英语基础课程，《商务英语阅读1》的教学过程和课程管理对于学生的学习十分关键。
在这门课程中，学校和老师需要合理运用各种教学资源，制定出合理的教学计划，并积极对学生进行评价和指导，以便学生能够在学习过程中不断提高，达到预期的学习目标。
最全面商务英语阅读1教案2021
职业学院课程教案（首页）课程名称 商务英语阅读 课程代码1 授课学期 xxx 学年第一学期 考核方式 考试总学时数 其中实践学时 32 0本课程是一门专业核心课程。
着重培养学生在商务活动各领域中运用英语的技巧和能力。
教学内容与商务活动紧密联系，使学生在掌握语言技能的同时，了解现代国际商务的现状，提高其运用英语进行口头及书面商务交际的能力。
在基础英语教学的基础上，将词汇、语法的学习和语言技能训练同商务话题紧密结合，以达到在体验商务中学习语言、提高商务交际能力的目的。
教 学目 标 教材是教育部普通高等教育“十一五”国家级规划教材， 是体现高等职业教育英语教学改革成果与教学实践经验的实用型综合英语阅读教程，符合高等职业学校学生的学习特点与认知规律。
以市场需求和就业为导向，体现“实用英语”这一职业英语教育特点。
教学中以“日常生活中的商务”和“工作环境中的商务”为主题，内容做到浅显易懂，注重涉外语言交际的典型性、实用性、思想性、时代感、趣味性、可模拟性和可操作性。
同时在教学中做到：1．以任务为导向，提高学生英语运用能力2．重视听说，加强表达、突出实用阅读性4．学一点，会一点，用一点5．精讲多练，讲为练，练为用教 学重 点 教学 难点 熟悉和掌握各种阅读技巧，提高阅读速度培养学生运用各种阅读技巧从商务文章和材料中获取相关商务信息的能力1. 2. 选用教 材 《世纪商务英语阅读教程（基础篇 I ） (第四版 )》 王洗薇 任奎艳 主编 ，大连理工大学出版社， 6 月出版教学参 考 用 书 《当代商务英语阅读教程》 井升华主编，华东师范大学出版社， 9 月《商务英语阅读 》 陈沧渊主编，厦门大学出版社， 20XX 年 8 月《商务英语阅读》国晓立 《商务英语阅读》李树红 周树玲主编，对外经济贸易大学出版社， 9 月沈银珍主编，浙江大学出版社， 8 月职业学院课程教案（分页）Unit 1Reading skills focus Text A 教学 主题 教案 撰写审核 授课周次 授课时数 授课 对象 第三周第一次课 21. Students grasp the new words and phrases of this part2. Students practice and improve their reading skills3. Students familiar with the related background information教学 目的 教学 重点 1. Key words, expressions and structures to be mastered2. Training students ’reading skills.教学 难点 1. Improve students ’reading ability. 2. Exercises: Task 3, Task 4教学 手段Reference books, dictionaries, Multi-media, etc. 教学 方法多媒体演示法、任务导向法、小组讨论法 Step 1 . Related Background Information教学内容及教学实施过程 1. Alison Thomas Alison Thomas is a professional freelance writer based in Bristol, southwest England. She has written for a wide variety of magazines and newspapers, including national broadsheets.Her work covers a broad field, from personal finance to pottery, from diving to needlework. Her specialist areas are travel, languages, education and business. 2. Europhone Europhone USA, Inc. is a multi-faceted telecommunications company. Since 1991, Europhone has offered a comprehensive range of telecommunications products and services such as:◆ Cellular Phones and Accessories◆ Mobile partnered network-based communications services in the U.S. andEurope◆ Prepaid Phone Cards◆ ◆ ◆ ◆ GSM easy roam pre-paid phone cardsLong Distance ServiceInternet Service Providers / Prepaid Internet ServiceLaptop ComputersEurophone has developed the Europhone Group of Companies (Inc.) withthe following operating divisions: Northern Europe, Central Europe, SouthernEurope, America, Asia Pacific, Group Products & Services, and Global platform& Internet Services.Europhone uses TDMA, CDMA, and GSM networks in various parts of thecountry and the globe to deliver high quality digital voice, messaging and dataproducts. The focus is on leading the market through quality of speed andinnovation.Step 2. Language PointsText A1. English may be the language of international businessbut as AlisonThomas reports, it ’s not only non-native speakers who need to learn how touse it effectively.本句是由连词 but 连接的并列句， 后半句是强调句， 强调主语 non-nativespeakers 。
世纪商务英语阅读教程基础1(第六版) (9)
and see whether you know
their meanings. Use a
dictionary to help you if
necessary.
Words & Expressions intercultural high context low context cultural difference variation cue norm directness punctuality ritual personal space insult
Part 2 Reading Skill Focus
Comparison and Contrast Paragraph A paragraph may use comparison and contrast to develop a topic by examining its similarities or dissimilarities to another. Comparison emphasizes the similarities, and contrast the differences. You may compare either point by point (e.g., X vs. Y; X1 vs. Y1) or subject by subject (e.g., X, X1 vs. Y, Y1). Common signal words and expressions for Comparison and Contrast include:
Part 2 Reading Skill Focus
Illustration Paragraph This pattern of organization uses examples to present or support the main idea. Illustrations help the reader understand general or abstract thoughts by specific examples or explanations that demonstrate the idea. Signal words and expressions for this pattern include:
世纪商务英语阅读教程基础1(第六版) (1)
Part 1 Topic Introduction
Task 1：Lead-in Exercise
In this unit ， you may meet some particular terms commonly used in explaining cultures and lifestyles. Check the following words & expressions and see whether you know their meanings. Use a dictionary to help you if necessary.
Words & Expressions custom symbolism stereotype bowler hat assimilate manner personal space slang pub demeanor
Meanings
n. 习惯，风俗 n. 象征意义 n. 模式化概念 n. 圆顶高帽，礼帽 v. 使同化，吸收 n. 礼貌，举止 个人空间 n. 俚语 n. 酒吧，酒馆 n. 行为，风度，举止
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
世纪商务英语阅读教程基础1(第六版) (8)
Unit 8 Communication Skills
In this unit, you will
• read about various styles of communication; • increase your understanding of business communication; • practice how to identify patterns of paragraphs; • be required to finish 9 tasks so as to achieve the objectives.
The six patterns above will be discussed from Unit 8 to Unit 10. In this unit, we will begin with Classification Pattern and Listing Pattern.
Part 2 Reading Skill Focus
Part 2 Reading Skill Focus
Classification Paragraph This pattern of organization is used to group or categorize information. The writer
attempts to analyze where events, ideas, or facts fit in with other events, ideas, or facts. In the passage of Classification, it is important to recognize topic sentences and signal words, which are very helpful for readers to understand and remember the information. Here are some signal words often used in Classification:
《世纪商务英语-----阅读教程》(第四版) 专业篇I
《世纪商务英语-----阅读教程》（第四版）专业篇ITest 1Part OneMatch the words and the definitions. Choose the correct word from the word box to each definition and write down the word in the bracket. (20 X 0.5%=10%)1. a written assurance that some products and service will be provided ( )2. a set of international recognized quality management standards. ( )3. the official process of settling an argument or a disagreement by sb. who is not involved.( )4. an amount of money that you pay once or regularly for an insurance policy. ( )5. it can make something know generally, especially, in order to sell it. ( )6. a small piece of printed paper that you can exchange for something or that gives you the rightto buy something at a cheaper price than normal. ( )7. amount of money spend ( )8. income, especially the total income of a company in a certain period. ( )9. the ability to make a profit. ( )10. legal procedure of being declared by a court of law not to be capable of paying its debts.( )11. discount. ( )12. the value of a company’s shares. ( )13. only to be used by one particular person or group. ( )14. formal permission given by a company to sb who wants to sell its goods or services in aparticular area. ( )15. a person or company that provides people with insurance. ( )16. showing what you must pay. ( )17. a written statement of a contract of insurance. ( )18. a failure to do sth. that must be done by law. ( )19. that cannot be changed ; final. ( )20.the act of ending sth. ( )Part TwoTranslate the following phrases into Chinese. (20X1%=20%)1.custom-designed2.freight bill3.quality standard4.real estate5.market segment6.executory contract7.property insurance8.gross profit9.sales volume10.profit margin11.market research12.junk mail13.product marketing14.Board of Director15.Maintenance Engineer16.budgeted account17.finished goods18.debt capital19.standard product20.Internal AuditPart ThreeChoose the best word to complete each sentence. （10X1%=10%）1.All organizations create_____ for customers.A. materialB. productionC. productsD. product2. The house is ______.A. for saleB. in saleC. to saleD. for in sale3. Part of my job is to _______good relationship with our suppliers.A. haveB. keep touch withC. keepsD. maintain4. What ________ of PC do you like?A. brandB. makeC. nameD. title5. The sales promotion team is ______ of well-known professionals in this fields.A. madeB. comprisedC. consisted upD. make up6. The manager needs to make joint decisions that are _______.A. badB. illC. badlyD. optimal7. The shop has been ______ to sell tobacco.A. licencedB. licensedC. licensingD. licencing8. We’ve decided to ______with the employees about our wage claim.A. appealB. meetC. negotiateD. call in9. He _____ a lot of money on repairing his house.A. paid outB. paid offC. paid upD. cost10. Commercial law offers a normal business environment and strong legal______ to operators.A. plansB. guaranteeC. policyD. decisionsPart FourCloze Test (15X1%=15%)The dynamic developing economies of the world are ripe with potential. Not only have they demonstrated extraordinary levels of 1 , but we believe this looks set continue, backed by 2 inflows of foreign investment. Fidelity Emerging Mark, Fund is 3 to help you capitalize on this promising outlook.The 4 to real success in Emerging Markets is research and resources, of Fidelity’s foremost 5 As the world’s largest 6 investment management organization, we can draw upon a(n) 7 network of offices covering developing economies across Asia ,Latin America and Europe.This local presence means we can 8 a hands-on approach, searching out a capitalizing on investment 9 as soon as they come to light. As a result, Fidelity I become one of the world’s 10 names in emerging stock markets: where we 11 manage 5 pounds billion?So act now to 12 out more about the Fidelity Emerging Markets Fund -- and get the potential of these dynamic markets teamed with the strength of the Fidelity organization. For more 13 , call us, free of 14 , from any of the countries below. If you 15 elsewhere, please use the UK number or post or fax the coupon.1. A. growth B. decrease C. height D. diminish2. A. slow B. increasing C. reducing D. fast3. A. thought B. designed C. considered D. supposed4. A. road B. method C. reason D. key5. A. words B. slogans C. ways D. strengths6. A. independent B. wealthy C. prosperous D. national7. A. intensive B. thick C. narrow D. extensive8. A. move B. apply C. reply D. demand9. A. situations B. disadvantages C. opportunities D. conditions10. A. few B. many C. honorable D. leading11. A. currently B. formerly C. recently D. likely12. A. look B. discover C. find D. learn13. A. news B. data C. information D. knowledge14. A. money B. pay C. fee D. charge15. A. live B. wait C. talk D. sleepPart FiveTranslate the following passage into Chinese.(1X15%=15%)Products available from business information fall into three broad categories: standard products(i.e. publications developed and approved by BSI committees), non-physical products(i.e. guide, training materials and electronic products) and joint products (i.e. combination of standard and non-standard.)In marketing, a product is anything that can be offered to a market that might satisfy a want or need. It is of two types, tangible (physical) and intangible ( non- physical). All productsoffered on a market can be placed between Tangible (Pure Product) and Intangible (Pure Service) items.Part SixThere are 3 passages in this part. Each passage is followed by unfinished statements. For each of them there are four choices marked A), B), C) and D). You should decide on the best choice. (15 X 2%=30%)Passage 1Questions 1 to 5 are based on the following passage.In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks' sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers' fast-food restaurants and bought the right to franchise other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches.Today McDonald's is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to orderfifteen-cent hamburgers. In 1976, McDonald's had over $ 1 billion in total sales. Its firsttwenty-two years is one of the most incredible success stories in modern American business history.1. This passage mainly talks about.A）the development of fast food servicesB）how McDonald's became a billion-dollar businessC）the business careers of Mac and Dick McDonaldD）Ray Kroc's business talent2. Mac and Dick managed all of the following businesses except.A）a drive-in B）a cinema C）a theater D）a barbecue restaurant3. We may infer from this passage that.A）Mac and Dick McDonald never became wealthy for they sold their idea to KrocB）The location the McDonalds chose was the only source of the great popularity of their drive-in C）Forty years ago there were numerous fast-food restaurantsD）Ray Kroc was a good businessman4. The passage suggests that.A）creativity is an important element of business successB）Ray Kroc was the close partner of the McDonald brothersC）Mac and Dick McDonald became broken after they sold their ideas to Ray KrocD）California is the best place to go into business5. As used in the second sentence of the third paragraph, the word “unique ”means. A）special B）financial C ）attractive D）peculiarPassage 2Questions 6 to 10 are based on the following passage.We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, m ost people did not like it as well as “regular” coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline. when freeze-dried coffees were introduced (stage of decline).The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military? Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.6. According to the passage, when people grow fond of one particular brand of a product, its sales will ________.A) decrease graduallyB) remain at the same levelC) become unstableD) improve enormously（B）7. The first paragraph tells us that a new product is ________.A) not easily accepted by the publicB) often inferior to old ones at firstC) often more expensive than old onesD) usually introduced to satisfy different tastes（A）8. Marketers need to know which of the four stages a product is in so as to ________.A) promote its productionB) work out marketing policiesC) speed up its life cycleD) increase its popularity（B）9. The author mentions the example of “backpacks” (Line 4, Para. 2) to show the importance of ________.A) pleasing the young as well as the oldB) increasing usage among studentsC) exploring new market sectionsD) serving both military and civil needs（C）10. In order to recover their share of the world market, U.S. auto makers are ________.A) improving product qualityB) increasing product featuresC) modernizing product styleD) re-positioning their product in the market（A）Passage 3Questions 11 to 15 are based on the following passage.In 1960-1961, Chad （乍得）harvested 9800 tons of cotton seed for the first time in its history, and put out the flag a little too soon. The efforts of the authorities to get the peasants back to work, as they had slacked off （松懈）a great deal the previous year during independence celebrations, largely contributed to it. Also, rains were well spaced, and continued through the whole month of October. If the 1961-1962 total is back to the region of 45000 tons, it is mostly because efforts slackened again and sowing was started too late.The average date of sowing is about July 1st. If this date is simply moved up fifteen or twenty days, 30000 to 60000 tons of cotton are gained, depending on the year. The peasant in Chad sows his millet （小米）first, and it is hard to criticize this instinctive priority given to his daily bread. An essential reason for his lateness with sowing cotton is that at the time when he should leave to prepare the fields he has just barely sold the cotton of the previous season. The work required to sow, in great heat, is psychologically far more difficult if one's pockets are full of money. The date of cotton sales should therefore be moved forward as much as possible, and purchases of equipment and draught animals encouraged.Peasants should also be encouraged to save money, to help them through the difficult period between harvests. If necessary they should be forced to do so, by having the payments for cotton given to them in installments. The last payment would be made after proof that the peasant has planted before the deadline, the date being advanced to the end of June. Those who have done so would receive extra money whereas the last planters would not receive their last payment until later.Only the first steps are hard, because once work has started the peasants continue willinglyon their way. Educational campaigns among the peasants will play an essential role in this basic advance, early sowing, on which all the others depend. It is not a matter of controlling the peasants.Each peasant will remain master of his fields. One could, however, suggest the need for the time being of kind but firm rule, which, as long as it cannot be realized by the people, should at least be for the people.11. In 1960-1961, Chad had a good harvest of cotton because.A）the government greatly encouraged peasants1.B）rains favored the growth of cottonC）Chad gained independence in the previous yearD）Both A）and B）12. We learn from the passage that the date of sowing cotton is usually.A）on June 15th B）on July 15th C）on July 1st D）on July 20th13. As used in the third sentence of the second paragraph, daily bread refers to. A）breakfast B）bread and butter C）rice D）millet14. In order to help them through the difficult time between harvests the peasants haveto.A）sell cotton in advance B）be encouraged to save moneyC）sow cotton in time D）plant millet first15. Which of the following is NOT true?A）Educational campaigns are very important to early sowing.B）Of all the advances that the writer hopes for, early sowing is the most important.C）Peasants should remain the masters of their fields.D）Government might as well make good and firm rule for peasants.AnswersPart OneMatch the words and the definitions. Choose the correct word from the word box to each definition and write down the word in the bracket. (20 X 0.5%=10%)1. warranty2. ISO3. arbitration4. premium5. advertising6. coupon7. expenditure8. revenue9. profitability 10. bankruptcy11. allowance 12. equity 13. exclusive 14. franchise 15. insurer16. invoice 17. policy 18. breach 19 irrevocable 20. terminationPart TwoTranslate the following phrases into Chinese. (20X1%=20%)1. 定制的2. 运输费 3 质量标准 4. 房地产 5. 市场份额6. 执行合同7. 财产保险8. 毛利9. 销售额10. 利润空间11. 市场调查12. 垃圾邮件13. 产品推广14. 董事会15. 维修工程师16. 预算账户17 成品18. 债务资金19. 标准产品20. 内部审查Part ThreeChoose the best word to complete each sentence. （10X1%=10%）1. C2. A3. D4. A5. B6. D7. C8. C9. A. 10. BPart FourCloze Test (15X1%=15%)1.A2.B3.D4.D5.D6.A7.D8.B9.C 10.D 11.A 12.C 13.C 14. D 15. APart FiveTranslate the following passage into Chinese.(1X15%=15%)从商业资讯中获得的产品分为三大类：标准产品（即按英国标准学会委员会公布的标准许可生产的产品）、非标准产品（即产品指南，训练器材和电子产品）和组合产品（即标准产品和非标准产品的一体化产品）。
世纪商务英语阅读教程基础1(第六版) (7)
Part 2 Reading Skill Focus
Task 2：Let’s Try
Read the following paragraphs and complete the table on the structure of each paragraph.
Practice 1
It takes just a quick glance, maybe three seconds, for someone to evaluate you when you meet him/her for the first time. In this short time, the other person forms an opinion about you based on your appearance, your body language, your demeanor, your manners, and how you are dressed. Do you have confidence and integrity? Are you friendly and selfassured? Or are you arrogant and disrespectful? That first impression will likely be longlasting and hard to change.
Part 2 Reading Skill Focus
Guided Example
Part 2 Reading Skill Focus
ห้องสมุดไป่ตู้
Part 2 Reading Skill Focus
Part 2 Reading Skill Focus
世纪商务英语综合教程(一)
世纪商务英语综合教程(一)世纪商务英语综合教程简介•本教程旨在帮助学习世纪商务英语综合的人士提高学习效果。
•使用Markdown格式编写的文章，便于阅读和编辑。
准备工作•在学习之前，确保你已经掌握了基本的英语语法知识。
•准备一本《世纪商务英语综合》教材作为学习参考。
学习方法•制定学习计划，明确每天的学习目标和时间安排。
•持续学习，建议每天保持一定的学习时间。
•多做练习，通过实践巩固所学知识。
•积极参与讨论和交流，与他人分享学习心得和经验。
学习内容1.第一单元：商务礼仪–学习商务礼仪的基本原则和技巧。
–学习如何进行商务交际和谈判。
2.第二单元：商务信函–学习商务信函的格式和写作技巧。
–学习如何撰写商务报告和商务计划。
3.第三单元：商务口语–学习商务会议和演讲的技巧。
–学习商务谈判和沟通的表达方式。
4.第四单元：商务阅读与写作–学习商务文章和报告的阅读技巧。
–学习如何写作商务备忘录和邮件。
学习评估•在学习过程中，可以通过以下方式进行自我评估：–完成每单元的练习题和作业。
–参加模拟考试和真实的商务情境演练。
–寻求他人的反馈和建议，不断改进自己的学习方法和表达能力。
学习资源•除了教材之外，还可以利用以下资源来辅助学习：–在线课程和教学视频。
–商务英语学习网站和论坛。
–商务英语相关的书籍和杂志。
结语•学习世纪商务英语综合需要长期的坚持和努力。
•希望本教程能够帮助你提高商务英语的水平，实现自身的职业发展目标。
学习建议•创建学习环境：在学习过程中，选择一个安静、舒适的环境，确保能够专注和集中注意力。
•制定学习计划：根据自己的时间和能力制定学习计划，合理安排学习时间，避免拖延和浪费时间。
•多样化学习方式：除了阅读教材，还可以利用听力、口语、写作等不同方式进行学习，提高自己的综合能力。
•多做练习：通过做练习题和模拟考试来巩固所学知识，培养自己的应试能力。
•积极参与：参加线上或线下的学习交流活动，与他人分享学习心得和经验，相互鼓励和帮助。
世纪商务英语阅读教程基础篇I(第六版)教师用书 PDF
Comprehensive Reading American Culture
Wordห้องสมุดไป่ตู้Formation
Suffix: -tive/ative, -tion, -ly
1 Part
Topic Introduction
A. Knowledge Extension
1. Why American Culture is Unique American culture is unique because it is nurtured, formed and developed under certain
conditions, which are characteristically American. The major factors contributing to the making of this new nation and the forming of a new culture are the hard environment, ethnic diversity ( 多民 族) and plural religion, which is quite different from other nations in the world. What is more, these elements are still influencing the American culture.
Unit 1 Western Cultures 001
they chose the place along the coast. From 1607 to 1892, frontiers were pushed further west. The American frontier consisted of the relatively unsettled regions of the United States, usually found in the western part of the country. The frontiersmen looked for a land of rich resources and a land of promise, opportunity and freedom. Actually they looked for a better life. So individualism, selfreliance, and equality of opportunity have perhaps been the values most closely associated with the frontier heritage of American.
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
2018— 2019学年(春)秋季学期
教案
课程名称
开课系（部）
教研室
授课班级
授课教师
职称
课程基本情况（简单介绍本课程的总体目标和要求）
Unit 1 Western Cultures
1、2课时教案
注：mins=minutes
3、4课时教案
5、6课时教案
Unit 2 Making Introductions
1、2课时教案
注：mins=minutes
3、4课时教案
5、6课时教案
Unit 3 Telephone Etiquette
1、2课时教案
注：mins=minutes
3、4课时教案
5、6课时教案
lack 不是形容词，因此没有be lack of的用法。
lacking adj.
☆ He was lacking in confidence. 他缺乏自信。
thereby
adv. [formal] as a result of this action因此，从而
☆ Diets that are high in saturated fat and cholesterol tend to clog up our arteries, thereby reducing the blood flow to our hearts and brains.
饱和脂肪和胆固醇含量高的饮食会阻塞动脉，从而减少流向心脏和大脑的血液。
☆ He wished to travel and thereby study the customs of other countries.
他希望去旅游，从而研究其他国家的民俗风情。
4. Add to this the typical hectic pace of business communication, and you have a particularly difficult situation.
this指代前一句话提到的状况；the typical hectic pace of business communication 是add的宾语，由于太长，所以后置；句中and表示条件和结果，在祈使句后，常用and连接一个简单句，表示条件与结果的关系，它们在语法上是并列关系，但在意义上却是主从关系，也可译为“如果……就……”。
如：
Work hard and you will live happily.＝If you work hard, you will live happily.
如果你努力工作，你就会活得愉快。
Come early and you will see him.＝If you come early, you will see him.
如果你早来的话，你就会见到他。
typical
adj. having the usual features or qualities of a particular group or thing 典型的，特有的
☆ There are some typical foods you won't find anywhere else.
这儿有些特色食品，是你在其他任何地方都找不到的。
☆ This advertisement is a typical example of their marketing strategy。
这个广告是他们的营销策略的典型代表。
5. make sure
to take action so that you are certain that something happens, is true, etc 确保，确定☆ Make sure you read all the small print before signing.
一定要先看清小号字体印刷部分再签字.
☆ Please Sir, make sure not to leave any article of value in the bag, thanks.
先生，请勿将贵重物品留在包内，谢谢。
☆ Make sure that you follow the instructions carefully.
你一定要仔细按照说明书做。
6. remind
vt. to help sb remember sth, especially sth important that they must do 提醒；使想起☆ May I remind you that time will soon be up?
我可以提醒你时间快到了吗?
☆ Please remind him that we are leaving at six tomorrow morning.
Unit 4 Business Invitation & Entertainment
1、2课时教案
注：mins=minutes
3、4课时教案
5、6课时教案
Unit 5 Business Travel
1、2课时教案
注：mins=minutes
3、4课时教案
5、6课时教案
Unit 6 Dining Culture
1、2课时教案
注：mins=minutes
3、4课时教案
5、6课时教案
Unit 7 Manners
1、2课时教案
注：mins=minutes
3、4课时教案
5、6课时教案。