商务英语泛读B卷

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新编商务英语泛读book3unit1B分析解析

repeal: to revoke or withdraw formally or officially 撤销废除 withhold: to hold back; refrain 保留；抑止
Paragraph 7 － 8
What are the two kinds of deceptive pricing? ➢ Misinterpreted credit terms 信用术语的曲解 ➢ Misinterpreted sale prices 销售价格的曲解 What content does the Consumer Credit
to gain certain amount of profit) ➢ To meet competition sacrifice: to dispose of (goods, property,
etc.) regardless of profit
Paragraph 11 - 13
What is “market share”?
Paragraph six
Why do manufacturers give retail prices for their goods? And why was this sort of behavior abolished later?
Resale price maintenance: is the effect of rules imposed by a manufacturer on wholesale or retail resellers of its own products, to prevent them from competing too fiercely on price and thus driving profits down from the reselling activity. The manufacturer may do this because it wishes to keep resellers profitable. Such contract provisions are usually legal under US law but have not always been allowed since they formally restrict free trade.

大一英语专业-泛读教程一期末考试B卷

试卷代码：曲靖师范学院2010─2011学年第一学期英语专业、0312、0313班《阅读1》期末考试试卷(B 卷)任课教师：杨乐、李丹、闫凌系（室）主任：（签字）注意：1．本试卷共10页，请考生仔细检查，有错、漏、破烂及时报告监考教师更换。

2．考生班级、学号和姓名必须写在指定地点。

3．考试形式：闭卷，考试时间120分钟。

Part I Multiple Choices （共15小题，每小题1分，满分15分）Directions : There are 15 incomplete sentences in this part. For each sentence there are four Choices marked A, B, C and D. Choose the ONE answer that best completes the sentence. 1. ________ as it was at such a time, his work attracted much attention.A. Being publishedB. PublishedC. PublishingD. To be published2. Investigators agreed that passengers on the airliner ________ at the very moment of the crash. A. should have died B. must be dying C. must have died D. ought to die3. We gave out a cheer when the red roof of the cottage came ________ view. A. from B. in C. before D. into4. A good many proposals were raised by the delegates, ________ was to be expected. A. that B. what C. so D. as5. The ________ goal of the book is to help bridge the gap between research and teaching, particularly the gap between researchers and teachers.班级____________________ 学号____________________ 姓名____________________ ----------------------------------------密----------------------------------------封----------------------------------------线--------------------------------------A. jointB. intensiveC. overallD. decisive6.________ the enormous flow of food from the entire globe, these countries have for many years not felt any population pressure.A. Thanks toB. By means ofC. In line withD. With regard to7. ________ I admire David as a poet, I do not like him as a man.A. Much asB. Only ifC. If onlyD. As much8. When I go out in the evening I use the bike ________ the car if I can.A. rather thanB. regardless ofC. in spite ofD. other than9. It is politely requested by the hotel management that radios ________ after 11 o’clock at night.A. were not playedB. not to playC. not be playedD. did not play10. ________ the storm, the ship would have reached its destination on time.A. But forB. In case ofC. In spite ofD. Because of11. I have kept that portrait ________ I can see it every day, as it always reminds me of my university days in London.A. whichB. whereC. whetherD. when12. If I had remembered ________ the window, the thief would not have got in.A. to closeB. closingC. to have closedD. having closed13. It’s reported that by the end of this month the output of cement in the factory ________ by about 10%.A. will have risenB. has risenC. will be risingD. has been rising14. In Africa, educational costs are very low for those who are ________ enough to get into universities.A. ambitiousB. fortunateC. aggressiveD.substantial15. She had a tense expression on her face, ________ she were expecting trouble.A. even thoughB. as thoughC. even asD. now that（阅读1）·第 3 页共 16 页Part II Word Match （共15小题，每小题1分，满分15分）Directions : Match the following words with their definitions within each group of five words.1. negotiation a. a group of people selected to do something special2. committee b. not simple; complicated3. tentative c. unpleasant4. Sophisticated d. discussion aimed at reaching an agreement5. offensive e. not certain6. conceive f. connect7. legal g. lack of what is needed 8. associate h. become pregnant 9. deficiency i. marvelous 10. spectacular j. allowed by law11. faithful k. almost; nearly; 12. virtually l. lonely13. alleviate m. true to somebody14. solitary n. make less hard to bear; relieve15. survey o. look at, examine (a person, place, or condition) as a wholePart III Sentence Completion （共10题，每题1分，共10分）Directions : Fill in each of the blanks with the given word in its proper form.1. I was so ________ at the sight of a snake crawling in the grass near my feet. (frighten)2. Lincoln had many of the qualities of _________ that American admire. (lead)3. The _______ power of an engine can be measured by a dynamometer. (effect)4. To run away at the first sight of danger is a _______ action. (coward)5. The medicine is ________ if taken in large quantities. (poison)6. The judge would give _______ to his decision when new evidence came to light. (consider)7. My father cannot read and write; he is _______. (literate)8. The boy's answer seemed to come from the _________. (conscious) 9. On that sea trip, he was quite _______ and threw up. (sick, sea)10. In the United States , a ________ is empowered to serve as president in the latter's absence or disability. (president)Part Ⅳ Cloze （共10空，每空1分，满分10分）Directions : In this part, there are ten blanks in the passage, choose one word for each blank from the list below. Write down the answer on the Answer sheet .logical playing birthday wonderful mental sense lived brother paid spend honest alone memory affect degreeSigmund Freud, the world-famous doctor of Vienna, was a thinker who changed the way we look at mental trouble. He also had a 1 of humor.Once, at his 70th birthday party, a relative asked Freud if he could put his work into simple words. “Well ,” said the Professor, “we take the patient out of his 2 trouble, and return him to the common misery.”Freud had three sisters. They had never married. They each 3 in a small apartment. Freud and his brother 4 the sisters ’ bills. The sisters lived simply. The brother asked Uncle Sigi, as Freud was called in his large family, if the sisters could live together. “It ’s班级____________________ 学号____________________ 姓名____________________ ----------------------------------------密----------------------------------------封----------------------------------------线--------------------------------（阅读1）·第 5 页共 16 页logical,” said the 5 , “It would save money.”Freud said, “Yes, it ’s 6 , but it wouldn ’t be psychological.” The sisters kept their own apartments, and the idea was dropped.Freud was a devoted son. His mother used to 7 her summers in Ischl, a small mountain town in Austria. The Emperor Franz Josef used to spend his summers in Ischl, too.Grandma Freud, as she was called by the family, used to sit at the window and watch the crowds on Main Street. Freud was visiting his mother on her 95th birthday. The band was 8 _ a lively tune. The old lady ’s memory must have failed her. She heard the band playing, but forgot it was the Emperor ’s 9 . The Professor told his mother, “Mama, the band is playing for your birthday.” She believed him and had a 10 day.Part Ⅴ Reading Comprehension （共25小题，每小题2分，满分50分）Directions : There are five passages in this part. Each passage is followed by five questions or unfinished statements. For each question, there are four choices marked A, B, C and D. You should choose the best answer. Then mark the corresponding letter on the Answer Sheet with a single line through the center. Passage 1Questions 1 to 5 are based on the following passage:A fire drill is, to put it mildly, an inconvenient exercise at the best of times. A fire drill at 2:00 in the morning in terrible weather conditions, like the one we had on Thursday night and Friday morning last, is incomparably more inconvenient. This is why writing this note to thank you all most sincerely for your excellent co-operation and the spirit with which you endured the inconvenience.A fire drill is not an idle exercise. It is an extremely serious one and can, in fact, save lives in the long run. Last week’ f ire drill has already revealed a number of important things regarding班级____________________ 学号____________________ 姓名____________________ ----------------------------------------密----------------------------------------封----------------------------------------线--------------------------------------fire precautions in the Hall. For instance, there seem to exit a number of “deaf spots” in the Hall, namely, the two rooms in Purser House and some rooms in the Bottom corridor. I have no reason to doubt that residents from these areas could not hear the alarm. I shall request an immediate examination of this problem.I should, also, remind you that it is a requirement that fire drills should be regularly carried out (at least two in every one year)and each resident should be made fully aware of this and obliged to take part. All residents must take fire precautions with the seriousness they deserve. Failure to do so can result bin fines and expulsion(驱逐)from the Hall. Thank you again for your co-operation.1. The last fire drill caused much more inconvenience because_________.A. it was in bad weatherB. there were “deaf spots”C. a big fire startedD. it was at the weekend2. The phrase “in the long run” (L.2, Part.2) means_________.A. effectivelyB. endlesslyC. eventuallyD. efficiently3. Some people did not make their appearance at the last drill because_______.A. they were deafB. they could not hear the alarmC. nobody waked them upD. they refused to leave their rooms4. A fire drill is extremely important according to the writer for_________.A. it is a good physical exerciseB. it cultivates people’s enduranceC. it is a legal requirementD. it can save lives in case of a fire5. Which of the following was NOT stated by the author?A. A fire drill is very important and useful.B. The last fire drill received inactive co-operation from the residents.C. Those who do not take fire precautions will be fined and driven out.D. It has been made a rule that fire drills will be performed regularly.Passage 2Questions 6 to 10 are based on the following passageAccidents are caused; they don’t just happen. The reason may be easy to see: a shelf out of reach, a patch of ice on the misfortune—frustration, tiredness or just bad temper—that show what the accident really is, a sort of attack on oneself.Road accidents, for example, happen frequently after a family quarrel, and we all know people who are accident-prone, so often at odds with themselves and the world that they seem to cause accidents for themselves and others.By definition, an accident is something you can not predict or avoid, and the idea which used to be current, that the majority of road accidents are caused by a minority of criminally careless drivers, is not supported by insurance statistics. These show that most accidents involve ordinary motorists in a moment of carelessness or thoughtlessness.It is not always clear, either, what sort of conditions make people more likely to have an accident. For instance, the law requires all factories to take safety precautions and most companies have safety committees to make sure the regulations are observed, but still, every day in Britain, some fifty thousand men and women are injured from work due to accidents. These accidents are largely the result of human error or misjudgment—noise and fatigue, boredom or worries are possible factors which contribute to this. Doctors who work in factories have found that those who drink too much, usually people who have a high anxiety level, run three times the normal risk of accidents at work.6. The passage suggests that________.A. Accidents are usually caused by psychological factors.B. Accidents mostly result from slippery roads.C. Drinkers run three times the normal risk of accidents in factories.D. About 50 000people lose their lives at work in Britain every day.（阅读1）·第7 页共16 页7. Which of the following is NOT mentioned as a factor of accidents?A. Mood.B. Tiredness.C. CarelessnessD. Weather8. The wo rd “accidents-prone” (L.2 Para.2) means________.A. likely to have accidentsB. injured in accidentsC. possible to die in accidentsD. responsible for road accidents9. What can we infer about the author’ opinion of accidents?A. Safety precautions are of little use in accidents.B. Many accidents can and should be avoided.C. Factory accidents, unlike road accidents, are inevitable.D. Most road accidents are caused by just a few careless drivers.10. The best title for the passage would be __________.A. Accidents and AnxietyB. How to Deal with Accidents on Road and in FactoriesC. Human Factors in AccidentsD. How to Prevent Accidents on Road and in FactoriesPassage 3Questions 11 to 15 are based on the following passage.It is not often realized that women held a high place in southern European societies in the 10th and 11th centuries. As a wife, the woman was protected by the setting up of a dowry (嫁妆). Admittedly, the purpose of this was to protect her against the risk of desertion, but in reality its function in the social and family life of the time was much more important. The dowry was the wife’s right to receive a tenth of all her husband’s property. The wife had the right to with hold consent, in all transactions the husband would make, and more than just a right; the documents show that she enjoyed a real power of decision, equal to that of her husband. In no case do the documents indicate any degree of difference in the legal status of husband and wife.The wife shared in the manage ment of her husband’s personal property, but the opposite班级____________________学号____________________姓名____________________ ----------------------------------------密----------------------------------------封----------------------------------------线--------------------------------（阅读1）·第 9 页共 16 页was not always true. Women seemed perfectly prepared to defend their own inheritance against husbands who tried to exceed their rights, and on occasion they showed a fine fighting spirit. A case in point is that of Maria Vivas. Having agreed with her husband Miro to sell a field she had inherited, for the needs of the household, she insisted on compensation. None being offered, she succeeded in dragging her husband to the scribe to have a contract duly drawn up assigning her a piece of land from Miro’s personal inheritance. The unfortunate husband was obliged to agree, as the contract says, “for the sake of peace.” Either through the dowry or through being hot-tempered, the wife knew how to win herself, with the context of the family, a powerful economic position.11. Originally, the purpose of a dowry is to ____.A. give a woman the right to receive all her husband’s propertyB. help a woman to enjoy a higher position in the familyC. protect a woman against the risk of desertionD. both A and C12. According to the passage, the legal status of the wife in marriage was ____. A. higher than that of a single woman B. higher than that of her husband C. lower than that of her husband D. the same as that of her husband13. Why does the author give us the example of Maria Vivas? ____A. To show that the wife shared in the management of her husband’s personal property.B. To show that the wife can defend her own inheritance.C. To prove that women have powerful position.D. To illustrate how women win her property.14. The compensation Maria Vivas got for the field is ____.班级____________________ 学号____________________ 姓名____________________ ----------------------------------------密----------------------------------------封----------------------------------------线--------------------------------------A. some of the land Miro had inheritedB. a tenth of Miro’s landC. money for household expensesD. money from Miro’s inheritance15. The author’s attitude towards Maria Vivas is ____.A. sympatheticB. disapprovalC. indifferentD. objectivePassage 4Questions 16 to 20 are based on the following passage:Is language, like food, a basic human need? Judging from the result of the violent experiment by a German King, Frederick II, in the 13th century, it may be. Hoping to discover what language a child would speak if he heard no mother tongue, he told the nurses to keep silent.All the infants died before the first year. But clearly there was more than language deprivation here. What was missing was good mothering. Without good mothering, in the first year of life especially, the capacity to survive is seriously affected.Today no much violent deprivation exists as that by Frederick II. Nevertheless, some children are still backward in speaking. Most often the reason for this is that the mother is insensitive to the signals of the infant, whose brain is programmed to map up language rapidly. There are critical times, it seems, when children learn more readily. If these sensitive periods are neglected, the ideal time for acquiring language skills passes and they might never be learned so easily again.Linguists (语言学家) suggest that speech stages are reached in a fixed sequence and at a constant age, but there are cases where speech has started late in a child who eventually turns out to be of high IQ.Recent evidence suggests that an infant is born with the capacity to speak. What is special about Man’s brain compared wit h that of the monkey, is the complex system which enables achild to connect the sight and feel of , say, a teddy-bear(玩具熊)with the sound pattern “teddy-bear”.But speech has to be stimulated, and this depends on interaction between the mother and the ch ild, where the mother recognizes the signals in the child’s babbling(牙牙学语), grasping, crying, smiling, and responds to them. Insensitivity of the mother to these signals dulls the interaction because the child gets discouraged and sends out only the obvious signals. Sensitivity to the child’s non-verbal signals is essential to the growth and development language.16. Frederick II’s experiment was violent because_________.A. he wanted to prove children are born with ability to speakB. he ignored the importance of mothering to the infantC. he was unkind to the nurseD. he wanted his nurses to say no mother tongue17. The reason some children are backward in speaking today that_________.A. their mothers do not respond to their attempts to speakB. their mothers are not intelligent enough to help themC. they do not listen carefully to their mothersD. their brains have to absorb too much language at once.18. By “critical times” in Paragraph 3 the author means__________.A. difficult periods in the child’s l ifeB. moments when the child becomes critical to its motherC. important stages in the child’s developmentD. times when mothers often neglect their children19. Which of the following in NOT implied in the passage?A. Ability to learn to speak a language is inborn in manB. Children do not need to be encouraged to learn to speakC. Early language starters are not necessarily highly intelligent（阅读1）·第11 页共16 页D. Most children learn their language in definite stages20. If the mother does not respond to her child’s signa ls_________.A. the child will never be able to speak properlyB. the child will stop giving out signalsC. the child will invent a language of his ownD. the child will make little effort to speakPassage 5Questions 21 to 25 are based on the following passage.Ask Steveland Morris and he’ll tell you that blindness is not necessarily disabling. Steveland was born prematurely and totally with sight in 1950. He became Steve Wonder ----- composer, singer, and pianist. The winner of ten Grammy awards, Stevie s widely acclaimed for his outstanding contributions to the music world.As a child, Stevie learned not to think about things he could not do, but to concentrate on the thing that he could do. His parents encouraged him to join his sighted brothers in as many activities as possible. They also help him to sharpen his sense of hearing, the sense upon which the visually disabled are so dependent.Because sound was so important to him, Stevie began at an early age to experiment with different kinds of sound. He would bang things together and then imitate the sound with his voice. Often relying on sound for entertainment , he sang, beat on toy drums, played a toy harmonica (口琴), and listened to the radio.Stevie soon graduated from toy instruments to real instruments. He first learned to play the drums. He then mastered the harmonica and the piano. He became a member of the junior church choir and the leading singer. In the evenings and on weekends, Stevie would play different instruments and sing popular rhythm and blues tunes on the front porches of neighbor’shomes.班级____________________学号____________________姓名____________________ ----------------------------------------密----------------------------------------封----------------------------------------线--------------------------------（阅读1）·第 13 页共 16 页One of Stevie sessions was overhead by Ronnie White, a member of a popular singing group called The Miracles. Ronnie immediately recognized Stevie’s talent and took him to audition (试演) for Berry Gordy, the president of Hitsville USA, a large recoding company known as Motown. Stevie recorded his first smash hit “Fingertips” in 1962 at age 12, and the rest of Stevie’s story is music history.21. This passage could be entitled _____.A. The Music WorldB. Stevie WonderC. Great MusiciansD. Blind People22. Which of the following is NOT true about Stevie’s childhood? A. Stevie used to tell people that a blind people is not necessarily disabled. B. He learnt to concentrate on things that he could do.C. He played as often as possible with his brothers, who had normal sight.D. He tried very hard to train his sense of hearing.23. BY saying” Stevie soon graduated from toy instrument to real instruments,” the author means that _____.A. Stevie finished his study at a toy instruments schoolB. Stevie began to study in a real instruments schoolC. Stevie gave up all his toy instruments and began to buy many real instrumentsD. Stevie started to play real instruments24. The author mentions all the following facts EXCEPT that _____. A. Stevie’s neighbor could often enjoy his playing and singingB. It was Ronnie White that recognized Stevie’s talent and let him to a successful careerC. Berry Gordy helped him to set up his own recording companyD. Stevie’s parents played a very important part in training his sense of hearing 25. The “Fingertips” _______.班级____________________ 学号____________________ 姓名____________________ ----------------------------------------密----------------------------------------封----------------------------------------线--------------------------------------A. recorded Stevie’s musical performance that won him instant fameB. was a record that turn out to be a great successC. carried the message that the blind could work miracles with their fingertipsD. all of the above（阅读1）·第 15 页共 16 页Answer SheetPart I Multiple Choices （共15小题，每小题1分，满分15分）1-5: _______________ 6-10: _______________ 11-15: _____________Part II Word Match （共15小题，每小题1分，满分15分）1-5: 6-10: 11-15:Part III Blank-filling （共10小题，每小题1分，满分10分）1. _____________2. ___________3. ____________4. ___________5._____________6. ___________7. ____________8. ____________9. ____________ 10.___________Part Ⅳ Cloze （共10空，每空1分，满分10分）1. ________2. ________3. ________4. ________5. ________6. ________7. ________8. ________9. ________ 10. ________Part Ⅴ Reading Comprehension （共25小题，每小题2分，满分50分）1-5: ______ ______ ______ ______ ______ 6-10: ______ ______ ______ ______ ______ 11-15: _____ ______ ______ ______ ______16-20: _____ ______ ______ ______ ______21-25: _____ ______ ______ ______ ______班级____________________ 学号____________________ 姓名____________________ ----------------------------------------密----------------------------------------封----------------------------------------线--------------------------------。

商务英语阅读（1-2）12013本科英语（商务英语方向）B卷20140521

商务英语阅读（1-2）12013本科英语（商务英语⽅向）B 卷20140521electric solutions during the survival course.A. practiceB. produceC. approachD. Popularize9.Why the company wants to relocate to Ireland still remains a brainteaser to a majority of staff.A.enigmaB.disasterC. secretD. Burden10. The purported function of the massage chair is that it can dispel your fatigue.A. supposed b. reclaimed C. publicized D. advertised11. This is the era of the ―personal brand‖.A. timeB. periodC. agedD. Phase12. Others felt it too outlandish to take seriouslyA. crazyB. outstandingC. strangeD. Great13. Her services are in demand from bankers, lawyers and other business people, all pondering ways to improve how they are perceived at work.A. deliberatingB. concerning aboutC. consideringD. thinking over14. The outside world offers a little more illumination.A. enlightenmentB. explanationC. strangeD. Inspiration15.She says there is evidence that Brand Stern is credible and respected, but she wonders if the markets aren‘t looking for something a bit meatier: ?Are you damping down your personality? Do they want more of you?‖A. fatterB. more informativeC. fleshierD. more important16.Wouldn‘t it be cool if… I want to harness those ideas and let people have a forum?A.DiscoverB. make use ofC. search forD. think about17.Instead of setting up a traditional display booth at last year‘s Macworld convention, Kaufman handed out pads and pencils and invited attendees to sketch the products they wanted.A. boxB. roomC. stallD. Desk18.Says his mother, Mindy, ?‖When you see someone who has a dream and a great idea, you don‘t want to stifle it ,,A. hurtB. smotherC. damageD. safeguard19. He sold the Mophie product line and rolled the proceeds into Kluster, a virtual forum that al-lows consumers and businesses to collaborate on the design of products and services.A. theoreticB. fakeC. falseD. fictitious20. As Kaufman envisions Kluster, companies that want to create a new product vvill use the plat-form(/doc/017165736bd97f192279e9e4.html ) to put out a challenge to a relevant group of consumers.A. theoreticB. fakeC. falseD. Fictitious21. It‘s harder to estimate than you may think.A. guessB. TellC. assessD. Imagine22. But it‘s unavoidable, so what‘s the smart way to think about it now?A. irresponsibleB. necessaryC. inevitableD. Unavailable23. The Centers for Disease Control and Prevention announced last year that a child born in the United States in 2005 can expect to live 77.9 years.A.foundB.decidedC.claimedD.proclaimed24. To put it a bit more ominously, an 81% chance of not hitting it.A.balefullyB.omniscientlyC.inauspiciouslyD.haplessly25. The main culprits were smoking, obesity, and, in men, HIV/AIDS and homicide.A. corpulenceB. firmnessC. obscurityD. skinniness26. We were puzzled by the promotion of that person of mediocre abilities.A.distinctiveB. ordinaryC..abysmalD. Dubious27. Someone‘s broken one of our windows, but we‘l l soon find the culprit.A. detractorB. geekC. wrongdoerD. outcast28. The lecturer was to discuss politics but got sidetracked by a question from the audience into talking about religion.A. diverted from the main topicB. interrupted in a flashC. Embarrassed at a lossD. perplexed for a while29.The inhabitants of Jamestown, the first permanent English colony in America, nearly starved because they had squandered their provisions.A. forfeitedB. dissipatedC. devastatedD.jettisoned30.In Washington the Clinton Administration‘s pr oposed $40 billion bailout of the weakened pesomet with stiff opposition from Democrats.A. subsidyB. reinforcementC. loanD. rescue31.In the public gaze, George grudgingly admitted to being wrong.A.guilefullyB. reluctantlyC.glaciallyD. frankly32. It seemed galling to have to submit to the man she hated very much.A.humiliatingB.gorgeousC.giddyD.futile33. The performance of Hamlet turned out to be a complete non-event, for few eminent actors appeared.A. interesting eventB.disappointmentC. exhilarating eventD. sensational event34. It is mandatory to attend this extremely important meeting.A.obligatoryB.authorised/doc/017165736bd97f192279e9e4.html mutativeD. Reputable35. Worn out as it may look, the stereo still has a lot of mileage left.A. usefulnessB. disrepairC. distancedD. SeclusionII. Fill in each blank of the following sentences with one of the phrases given be-low. Make changes when necessary.go up to get it be supposed to reflect on hold up slip off turn to be indicative of in great demand rent out on tracknest egg confuse. . . with . . .1.We must the influence of television violence on children.2. I don‘t. why would she want to diet in such a radical way?3. Exhaustion couldn‘t the students‘ passion of pursuing knowledge.4. After the game, she her trainer and thanked her for all her help.5. You to pay the bill by Sunday.6. She was so shocked at the news that she the cell phone.7.Don‘t income wealth. Income sometimes merely enables you to make ends meet, while wealth makes you live comfortably.8.Instead of building a , many Chinese parents give all their money to their children.9. Their failure to act their indifference towards this project.10.When we grow up, we should try to stand on our own feet rather than our parents.11.He had to his house in Seattle to make mortgage payments.12.As planes and cars were of oil, people went and found many big oil wells.13.We made a great effort to get our company back .III. Translate the following sentences into Chinese.1.The progress of technology is dramatic, too, but not cyclical.2. Ten years ago that amount of storage would have cost five figures and 20 years ago seven figures - one steep slope.3.It‘s better to create an ecology that gets all the world‘s smartest people toiling in your garden for your goals.4.Your job, as a leader of an organization, is to tap into this mass of innovators, investors and consumers.5.If collect ive wisdom is what you want, Joy‘s Law covers that, too.6. Bankemper, who had spent most of his career focusing on selling to contractors rather than do-it-yourself consumers, hadn‘t considered either.7.Medoff was equally impressed and decided to expand the program, asking managers to come up with five projects for the spring semester.8.If he likes their idea, he‘II fund it and, he hopes, entice the students to run the company after they graduate.9.target audience10.Go-to person11. meeting package12. risk-averse13. target market14.Personal branding could make the difference if you want a better job.15.It is a case of ―show, don‘t tell‖, and ―show‖ in an interesting way.16.By comparing the mismatches between what the market wants and what you are giving them, you can spot which skills or aspects of your personality to develop.17.Finished product18. production time19. marketing strategy20. product merchandiser21. business philosophy22. Instead of setting up a traditional display booth at last y ear‘s Macworld convention, Kaufman handed out pads and pencils and invited attendees to sketch the products they wanted.23. To ensure that his exacting standards were met, he‘d sit in front of the machines as the parts.24. What if l make a video so you d on‘t have to send people – you can just send the DVD showing how to install it?25.To illustrate this, we assume that a corporation had 10 shares of common stock outstanding, at the beginning of the year.26. A wise man does not fight when the odds are against him.27. After months of futile labor, the scientist suddenly had a brainstorm and solved the problem.28.The main culprit was the sickly housing market: although consumer spending has held up better than expected, the construction of homes has collapsed.29. Mortality rates actually increased with age in the same birth cohort.30.Every time someone comes to me complaining, I can choose to accept their complaining or I can point out the positive side of life.31. After 18 hours of surgery and weeks of intensive care, Jerry was released from the hospital with fragments of the bullets still in his body32. I declined to see his wounds, but did ask him what had gone through his mind as the robbery took place.33.That time could be better spent gabbing with a friend who works near you while carpooling or reading the paper on public transport.34. If the buddy system doesn‘t work for you, incorporate activity into your daily routine by walking to work or jogging to your lads‘ sch ool to pick them up.35. You can throw together a low-fat pizza in less than ten minutes with whatever you‘ve got in the fridge, and it‘s healthier than takeaway.36. Thus, new rules requiring chief executives and chief financial officers to sign off on their accounts have become the stuff of headlines.37. If a company blows up, this will allow the boss to blame the small fry.38. Companies may have to change the composition of their boards radically, as well as their relationship with their accounts.IV. Comprehension (20%)（A）The fiddler crab (蟹) is a living clock. It tells the time of day by the color of its skin, w hich is dark by day and pale by night. The crab‘s changing skin color follows a regular twenty-four hour cycle that exactly matches the daily rhythm of the sun. Does the crab actually keep time, or does its skin simply respond to the sun‘s rays, changing color according to the amount oflight that strikes it? To find out,biologists kept crabs in a dark room for two months. Even without daylight the crab‘s skin color continued to change exactly on schedule.Perhaps this feature developed gradually in response to the rhythm of the sun, to help protect the crab from sunlight and enemies. After millions of years it had become completely fixed inside the living body of the crab.The biologists noticed that once each day the color of the fiddler crab is especially dark, and that each day this occurs fifty minutes later than on the day before. From this they discovered that each crab follows not only the rhythm of the sun but also that of the tides. The crab‘s period of greatest darkening is the time of low tide on the beach where it was caught!1.The crab‘s changing skin color follows __________.A) the daily rhythm of the sun B) the sun‘s raysC) the rhythm of the tides D) both A and C2.The experiment carried out by the biologists shows that __________.A) its color-changing ability has nothing to do with daylightB) only in a dark room it changes colorC) its changing skin color follows a regular cycleD) it changes color every fifty minutes3. What‘s the function of crab‘s color-changing ability?A) Keep time. B) Protect himself from enemies and sunlight.C) Keep warm. D) Respond to the sun‘s rays.4.The sentence ―The crab‘s skin color continued to change exactly on schedule.‖ in the second paragraph means that__________A) it didn‘t change color at allB) it changed color more slowlyC) it still changed in a regular twenty-four hour cycleD) it changed color more quickly5. The passage is probably taken from a book of __________.A) biology B) geography C) science D) physiology（B）If parents bring up a child with the sole aim of turning the child into a genius (天才), they will cause a big problem. According to several leading educational psychologists, this is one of the biggest mistakes which ambitious (雄⼼勃勃的) parents make. Generally, the child will be only too aware of what the parent expects, and will fail. Unrealistic parental expectations can cause great damage to children. However, if parents are not too unrealistic about what they expect their children to do, but are ambitious in a reasonable way, the child may succeed in doing very well --- especially if the parents are very supportive of their child.Michael Lee Chao Tin is very lucky. He is crazy about music, and his parents help him a lot by taking him to concerts and arranging private piano and violin lessons for him. They even drive him 50 kilometers a week for violin lessons. Although Michael‘s mother knows very little about music, Michael‘s father is a good trumpet(⼩号) player. However, he never makes Michael enter music competitions if he is unwilling.Michael‘s friend, Winston Chiu Fang Weng, however, is not so lucky. Although both his parents are successful musicians, they set too high a standard for Winston. They want their son to be as successful as they are and so they enter him for every piano competition held. They are very unhappy when he does not win. ―When I was your age, I used to win every competition I entered,‖ Winston‘s father tells him. Winston is always afraid that he will disappoint his parents and now healways seems quiet and unhappy.1. Which of the following mistakes are parents likely to make according to the passage?A) To neglect their child‘s education.B) To expect too much of their child.C) To make their child become a musician.D) To help their child to be a genius.2. What should parents do in order to help their children succeed?A) They should push the children into achieving a lot.B) They should understand and help their children in different times.C) They should try to have their own successful careers.D) They should arrange private lessons for their children.3. Which of the following statements about Michael Lee‘s parents is true?A) His father is a very poor player of trumpet.B) His parents are quite rich and have a car.C) His mother knows much about music.D) His parents help him in a proper way.4. Winston‘s parents push their son so much that __________.A) he is unhappy because he is not self-confidentB) he has succeeded in a lot of competitionsC) he feels he cannot learn anything about music from themD) he has already become a better musician than his father5. The two examples illustrate the principle that __________.A) it is important to let children develop in the way they wantB) successful parents often have unsuccessful childrenC) parents who want their child to be musical should also be good musiciansD) the more money spent on a child‘s education, the better the child will do（C）.George Willig loves to climb. He has climbed mountains for many years. In 1977, Willig decided to climb the second tallest building in the world — the World Trade Center in New York City. It is 110 floors high.Willig planned his climb carefully. He made a special claw to fit on the outside of the building. He found a strong rope to wrap around his body. Willig tested the equipment on the building five times late in the evening. Only his close friends knew about his plan.Willig began his climb at 6:30 a.m. on May 26. Soon a crowd of people gathered on the street. They watched the 27-year-old man make his way up slowly. Willig was 20 feet high before police found out what he was doing. They ordered him to come down, but he refused.The crowd got bigger as Willig climbed higher. Soon thousands of people were cheering. The police waited on the roof of the building.At 10:05 a.m., Willig finally reached the top. The police asked for his autograph and then arrested him. At first, Willig was fined $250,000. But later the mayor of New York change the fine to $1.10, or one penny for every floor of the building.Why did George Willig climb the World Trade Center? Many people said he wanted to be famous. But Willig said that is not true. He said he did it for the joy and challenge of climbing.1. How long did George Willig take to climb the Building?A) One hour. B) About 3 1/2 hours.C) About 5 hours. D) About 2 hours.2. Willig tested his equipment five times ________.A) to make sure it was safe B) to show that he could countC) to see how heavy it was D) to see how it looks3. Willig probably did not tell police about his plan because ________.A) he did not know how to find themB) he thought they would stop himC) he thought it would rainD) he was not sure whether he could climb to the top4. What reason did Willig give for climbing the building?A) For money. B) For autographs.C) For the challenge. D) For becoming famous.5. The police probably arrested Willig because he was ________.A) scaring people B) climbing too slowlyC) breaking the law D) putting the police in trouble（D）The diner is only a humble restaurant, but it has a special place in American life. Diners appear in our novels, plays, poems, and movies. Many artists have used diners as scenes for their paintings. Why are diners so fascinating to us?The diner attracts many different kinds of people. It is a haven for lonely truck drivers far away from home. Construction workers learn about new jobs in distant cities. Traveling salesmen exchange gossip with one another. Teenagers sit in their booths, eating hamburgers.The people who work in diners are also interesting. Where did the new waitress come from? Will she remain here, or will she suddenly run off one day, as the last one did? And is the short-order cook really an escaped prisoner, fleeing from the law? Everyone comes to the diner for a different reason. Some want to work there, andsome want to eat there. Some stay for years, and others stay only for a few minutes. But, for all of them, the diner is a bright, warm stopover between the endless stretches of an open road.1. What‘s the main idea of paragraph 2?A) The attraction of diners to different people. B) Food offered at diners.C) How people eat at diners. D) When people come to diners.2. The purpose of the last paragraph is to ________.A) tell us about the reason for people coming to dinersB) invite us to try diners as a stopover between stretches of an open roadC) give a summary of the whole passageD) state the major point of the paragraph3. Why do truck drivers like a dinersA) It‘s a place to gossip.B) it‘s a place for fries and a hamburger.C) It‘s a haven against loneliness.D) It‘s a place to learned about new jobs.4. Diners attract ________.A) only truck drivers B) many kinds of peopleC) novelists D) escaped prisoners5. Diners are ________.A) quiet B) unpleasant C) luxurious D) fascinating。

商务英语阅读2B

封线密《商务英语阅读( 二)》课程期末考试试卷（ B 卷）考试专业商务英语班级 1801-1803班考试形式闭卷考试时间 120 分钟考试学期2018-2019学年第二学期考试类型考查命题教师题号一二三四五总分分值1020202030１００I. Choice question(本大题共2小题，每小题5分，共10分） 1.Which of the following brand adopts coffee-centric experience?A. KFCB. MacDonald ’sC. StarbucksD. Amazon 2. Which of the following brand makes cosmetics?A. DiorB. H&MC. UniqloD. MacDonaldII. Match the following words with their corresponding meanings. (本大题共5小题，每小题4分，共20分）3. inflation A. an official document that identifies that you as a citizen o f a particular country, andthat you may have to show when you enter or leave a country4.opportunity cost B. the benefits you could have received by taking an alternative action5. passport C. the great boy of the people, as contrasted with the higher classes6. curriculum D. the rise in prices resulting from an increase in demand for goods and services7. the masses E. the subjects that are included in a course of study or taught in a school, college, etc III. Insert the following sentences into the appropriate blank. (本大题共5小题，每小题4分，共20分）Do not cut tax on luxury goodsMany people are debating whether the government should reduce the tax on luxury products. 8 Since consumers of luxury products are generally rich, high taxes will make them part with some of their money, no matter how small that fraction is, and help narrow the wealth gap in the country.The consumption of luxury goods is already high in China. According to the latest report of the World Luxury Association, China's luxury goods market was worth $10.7 billion in 2010, or one-fourth of the world's total. Moreover, China is likely to surpass Japan as the largest luxury goods-consuming country in 2012.9 Compared to China's national GDP, which is less than 10 percent of the total global GDP, its 25 percent share in the global luxury market is irrational.Even without any tax cut, the sales of luxury goods are expected to increase in China. 10 Though many feel a cut in tax will reduce the sales of luxury products, the notion is contrary to thereality in China.There are different definitions of luxury goods. But the most significant characteristic of aluxury product is its high price, which consumers tend to think adds to their social status. 11 By nature, luxury products are targeted at a small section of society. That's why only the high-income groups rush to buy them.12 The government levies taxes on all luxury goods irrespective of whether they are made in China or foreign countries, which reflects the country's unified and fair taxation system. Taxes are levied on imported luxury goods during the import process and on domestic ones at the production and retail stages.According to taxation and Customs laws, Chinese tourists who buy goods worth more than 5,000 yuan ($773) overseas have to declare them and pay value-added and consumption taxes on re-entering the country, which brings the prices of luxury products in overseas and domestic markets on par. But since many travelers do not declare them to Customs, they end up paying less than the actual price.Besides, there is no reason to assume that a reduction in tax on luxury products will boost overall domestic consumption, because most of them are made by overseas companies and, by definition, are imported goods. On the contrary, if we encourage the consumption of such goods, it will harm the competitiveness of domestic enterprises, leading to serious consequences for the Chinese economy.Although many luxury products are made in China, the domestic enterprises making or assembling them receive a tiny amount as "processing" fee, which is just a fraction of the profit that the brand-owning company makes.Take the iPhone for example, which costs $499. The company in China that actually makes them, or the original equipment manufacturer, gets only a few dollars for every product.Therefore, the government cannot expect to boost the domestic market by encouraging the sale of luxury products in China to increase.A. A reduction in tax on luxury goods will only prompt the existing consumers to buy more and/or attract new ones into the market, increasing the already high consumption further.B. In other words, consumers draw satisfaction from the price and show-off factor of expensive products.C. Many Chinese travelers have started buying such products overseas.D. Many luxury brands have intensified their marketing campaigns in China, opening new outlets and even expanding their sales networks in second- and third-tier cities.E. The answer is "no", because luxury goods are not necessities. IV. Fast Reading. (本大题共5小题，每小题4分，共20分）The American economic system is organized around a basically private-enterprise, market-oriented economy in which consumers largely determine what shall be produced by spending their money in the marketplace for those goods and services that they want most. Private businessmen,封线密striving to make profits, produce these goods and services in competition with other businessmen; and the profit motive, operating under competitive pressures, largely determines how these goods and services are produced. Thus, in the American economic system it is the demand of individual consumers, coupled with the desire of businessmen to maximize profits and the desire of individuals to maximize their incomes, that together determine what shall be produced and how resources are used to produce it.An important factor in a market-oriented economy is the mechanism by which consumer demands can be expressed and responded to by producers. In the American economy, this mechanism is provided by a price system, a process in which prices rise and fall in response to relative demands of consumers and supplies offered by seller-producers. If the product is in short supply relative to the demand, the price will be bid up and some consumers will be eliminated from the market. If, on the other hand, producing more of a commodity results in reducing its cost, this will tend to increase the supply offered by seller-producers, which in turn will lower the price and permit more consumers to buy the product. Thus, price is the regulating mechanism in the America economic system.The important factor in a private-enterprise economy is that individual are allowed to own productive resources (private property), and they are permitted to hire labor, gain control over natural resources, and produce goods and services for sale at a profit. In the American economy, the concept of private property embraces not only the ownership of productive resources but also certain rights, including the right to determine the price of a product or to make a free contract with another private individual.13. In Para. 1, “ the desire of individuals to maximize their incomes” means ___. A. Americans never feel satisfied with their incomesB. Americans tend to overstate the amount of their incomesC. Americans want to have their incomes increasedD. Americans want to increase the purchasing power of their incomes14. The first two sentences in the second paragraph clarity the idea to us that ___. A. producers can satisfy the consumers by mechanized production B. consumers can express their demands through producers C. producers decide the prices of productsD. supply and demand regulate prices15. The word “embraces” in Para. 3 probably parallels ___. A. enfold B. hug C. comprehend D. support16. According to the passage, a private-enterprise economy is characterized by ___.A. private property and rights concernedB. manpower and natural resources controlC. ownership of productive resourcesD. free contracts and prices 17. The passage is mainly talking about ___.A. how American goods are producedB. how American consumers buy their goodsC. how American economic system worksD. how American businessman make their profitsV. Reading Comprehension.（本大题共10小题，每小题3分，共30分）Makete Integrated Rural Transport ProjectSection AThe disappointing results of many conventional road transport projects in Africa led some experts to rethink the strategy by which rural transport problems were to be tackled at the beginning of the 1980s. A request for help in improving the availability of transport within the remote Makete District of south-western Tanzania presented the opportunity to try a new approach.The concept of “integrated rural transport ” was adopted in the task of examining the transport needs of the rural households in the district. The objective was to reduce the time and effort needed to obtain access to essential goods and services through an improved rural transport system. The underlying assumption was that the time saved would be used instead for activities that would improve the social and economic development of the communities. The Makete Integrated Rural Transport Project (MIRTP) started in 1985 with financial support from the Swiss Development Corporation and was co-ordinated with the help of the Tanzanian government.Section BWhen the project began, Makete District was virtually totally isolated during the rainy season. The regional road was in such bad shape that access to the main towns was impossible for about three months of the year. Road traffic was extremely rare within the district, and alternative means of transport were restricted to donkeys in the north of the district. People relied primarily on the paths, which were slippery and dangerous during the rains.Before solutions could be proposed, the problems had to be understood. Little was known about the transport demands of the rural households, so Phase I, between December 1985 and December 1987, focused on research. The socio-economic survey of more than 400 households in the district indicated that a household in Makete spent, on average, seven hours a day on transporting themselves and their goods, a figure which seemed extreme but which has also been obtained in surveys in other rural areas in Africa. Interesting facts regarding transport were found: 95% was on foot; 80% was within the locality; and 70% was related to the collection of water and firewood and travelling to grinding mills.Section CHaving determined the main transport needs, possible solutions were identified which might reduce the time and burden. During Phase II, from January to February 1991, a number of approaches were implemented in an effort to improve mobility and access to transport.An improvement of the road network was considered necessary to ensure the import and export of goods to the district. These improvements were carried out using methods that were heavilydependent on labour. In addition to the improvement of roads, these methods provided training in the operation of a mechanical workshop and bus and truck services. However, the difference from the conventional approach was that this time consideration was given to local transport needs outside the road network.Most goods were transported along the paths that provide short-cuts up and down the hillsides,封线密but the paths were a real safety risk and made the journey on foot even more arduous. It made sense to improve the paths by building steps, handrails and footbridges.It was uncommon to find means of transport that were more efficient than walking but lesstechnologically advanced than motor vehicles. The use of bicycles was constrained by their high cost and the lack of available spare parts. Oxen were not used at all but donkeys were used by a fewhouseholds in the northern part of the district. MIRTP focused on what would be most appropriate for the inhabitants of Makete in terms of what was available, how much they could afford and what they were willing to accept. After careful consideration, the project chose the promotion of donkeys - a donkey costs less than a bicycle - and the introduction of a locally manufacturable wheelbarrow.Section D At the end of Phase II, it was clear that the selected approaches to Makete ’s transport problems had had different degrees of success. Phase III, from March 1991 to March 1993, focused on the refinement and institutionalisation of these activities.The road improvements and accompanying maintenance system had helped make the district centre accessible throughout the year. Essential goods from outside the district had become more readily available at the market, and prices did not fluctuate as much as they had done before.Paths and secondary roads were improved only at the request of communities who were willing to participate in construction and maintenance. However, the improved paths impressed theinhabitants, and requests for assistance greatly increased soon after only a few improvements had been completed.The efforts to improve the efficiency of the existing transport services were not very successful because most of the motorised vehicles in the district broke down and there were no resources torepair them. Even the introduction of low-cost means of transport was difficult because of the general poverty of the district. The locally manufactured wheelbarrows were still too expensive for all but a few of the households. Modifications to the original design by local carpenters cut production time and costs. Other local carpenters have been trained in the new design so that they can respond to requests. Nevertheless, a locally produced wooden wheelbarrow which costs around 5000 Tanzanian shillings (less than US$20) in Makete, and is about one quarter the cost of a metal wheelbarrow, is still too expensive for most people.Donkeys, which were imported to the district, have become more common and contribute, in particular, to the transportation of crops and goods to market. Those who have bought donkeys are mainly from richer households but, with an increased supply through local breeding, donkeys should become more affordable. Meanwhile, local initiatives are promoting the renting out of the existing donkeys.It should be noted, however, that a donkey, which at 20,000Tanzanian shillings costs less than a bicycle, is still an investment equal to an average household ’s income over half a year. This clearly illustrates the need for supplementary measures if one wants to assist the rural poor.Section EIt would have been easy to criticise the MIRTP for using in the early phases a “top-down ”approach, in which decisions were made by experts and officials before being handed down tocommunities, but it was necessary to start the process from the level of the governmental authorities of the district. It would have been difficult to respond to the requests of villagers and other rural inhabitants without the support and understanding of district authorities.Section FToday, nobody in the district argues about the importance of improved paths and inexpensive means of transport. But this is the result of dedicated work over a long period, particularly from the officers in charge of community development. They played an essential role in raising awareness and interest among the rural communities.The concept of integrated rural transport is now well established in Tanzania, where a major program of rural transport is just about to start. The experiences from Makete will help in this initiative, and Makete District will act as a reference for future work.Questions 18-22 Do the following statements agree with the claims of the writer? Write YES if the statement agrees with the claims of the writer; NO if the statement contradicts the claims of the writer; NOT GIVEN if it is impossible to say what the writer thinks about this. 18 MIRTP was divided into five phases.19 Prior to the start of MIRTP the Makete district was almost inaccessible during the rainy season. 20 Phase I of MIRTP consisted of a survey of household expenditure on transport.21 The survey concluded that one-fifty or 20% of the household transport requirement as outside the local area.22 MIRTP hoped to improve the movement of goods from Makete district to the country ’s capital. Questions 23-26 Complete each sentence with the correct ending. A-J, below. 23 Construction of footbridges, steps and handrails 24 Frequent breakdown of buses and trucks in Makete 25 The improvement of secondary roads and paths 26 The isolation of Makete for part of the yearA. provided the people of Makete with experience in running bus and truck services.B. was especially successful in the northern part of the district.C. differed from earlier phases in that the community became less actively involved.D. improved paths used for transport up and down hillsides.E. was no longer a problem once the roads had been improved.F. cost less than locally made wheelbarrows.G. was done only at the request of local people who were willing to lend a hand. H. was at first considered by MIRTP to be affordable for the people of the district. I. hindered attempts to make the existing transport services more efficient. J. was thought to be the most important objective of Phase III. Question 27 Choose the correct letter, A, B, C or D.Which of the following phrases best describes the main aim?A. to suggest that projects such as MIRTP are needed in other countriesB. to describe how MIRTP was implemented and how successful it wasC. to examine how MIRTP promoted the use of donkeysD. to warn that projects such as MIRTP are likely to have serious problems 密封线。

晋江华侨职校《商务英语》试卷B

商务英语会考试卷B一．Put the following into Chinese 10%1.illustrative catalogue2.specific enquiry3.a complete range of sales literature4.L/C after sight5.short shipment6.in duplicate7.invoice value 8.C.I.C9.seawothy export packing 10.shipping marks 二．Choose the best answer for each of the following questions 15% 1.We are a state-operated corporation ____both the import and export of textiles.A.handlingB.tradingC.dealingD.making2.Our products are of better quality than ___from other countries.A.thisB.thatC.thoseD.it3.We owe your name and address ___the Chambers of Commerce of the American Embassy in Beijing.A.toB.fromC.withD.by4.We are very pleased ___business relations with your firm.A.to enterB.to enter intoC.enteringD.entering5.We shall appreciate ___if you can give us an early reply.A.thisB.thatC.itD./6.Your letter ___June 2has been received by us.A.inB.atC.fromD.of7.We look forward to ___your favorable reply.A.receiveB.receivingC.receivedD.receives8.Our quotation ___50metric tons of groundnuts is valid for 6 days.A.toB.forC.withD.in9.Please quote us your best price ___CIF London basis for 100 pairs of Sports Shoes.A.onB.fromC.atD.for10.No discount will be allowed____you could place an order for more than 500 dozen.A.untilB.unlessC.besidesD.except11.We are making you our best offer for Leather Shoes___.A.as followB.as followingC.as followsD.follow12.If you price is all right, we will___a trial order with you.A.makeB.putC.sendD.place13.This article is quoted at $ 32.60 ____dozen C.I.F London.A.eachB.aC.perD.one14.Could you please___50 metric tons of peanuts.A.quote us your best price forB.quote for us best price forC.quote us for your best price forD.quote us at your best price15.For information concerning our firm ,you may___the Ministry of Commerce of our country.A.contract withB.approach toC.get into touch withD.refer to三．Fill in the blanks to complete the following letter 10%Dear Mr. SmithWe are pleased to ___you an offer on Foundtain dresses and trousersuits in the sizes you ______.Nearly all the models you saw at our exhibition are _______,except trouser suits in pink, of which the smaller sizes have been sold out.This line is being manufactured continuously, but will only be available again in October , so it could be _____to you in November. All other models can be supplied by the middle of August ,2006,____to our receiving your official order by 15 July ,2006.Our prices are _____on C.I.F.Eastern Coast basis. If you would prefer the goods to be sent by air fright, this will be charge extra.Trouser suit size 8-16 in yellow, red ,black at US$ 2,650.00per 100 Dresses sizes 8-16 in yellow ,red ,black at US$ 8,650.00per100We will keep this offer _____until June 15,2006.Delivery is to be ____within 45 days of receipt of order and payment by L/C available by sight draft.You ____be receiving cuttings of our materials and a color chart. These were airmailed to you this morning.We hope you will agree that our prices are very ____for these good quality clothes,and we look forward to receiving your initial order.Yours sincerelyDragon HuOverseas Sales Department四．Translate the following sentences into Chinese 10%1.We shall be pleased to place an order with you if your offer is reasonable and delivery date acceptable.2.We appreciate your cooperation and look forward to receiving further orders from you.3.We have got ready your Order No.ET-123 and hope you will open the relevant L/C as soon as possible.4.We are making you the following firm offer, subject to your reply reaching us here within 5 days.5.Your fax expressing the hope of setting up business relations with us has been received with thanks.五．Translate the following sentences into English 10%1.遵照你方要求，兹附上小册子一套，价格单一份，供你方参考。

商务英语专业英语泛读试卷及答案

＿On the＿7＿, everything is the same. Taxis ＿8＿the streets of Manhattan, buses and subways run, and the lights of Times Square are＿9＿. Downtown, tourists still ＿10＿themselves next to the statue of a＿11＿, a symbol of Wall Street＿12＿. But New Yorkers from all ＿13＿of life say they're on edge."Everybody is very quiet, waiting. The feeling is of waiting, perhaps not quite＿14＿. I don't think any of us understands yet just how＿15＿it might get," said Rosemary Scanlon, a ＿16＿of real estate and urban regional＿17＿. She noted that every Wall Street job supported as many as three jobs in other industries. "And so the income multiplier of a downturn in jobs is＿18＿," she said. "And it's felt ＿19＿in the restaurants, in the city, taxi drivers and limo drivers will feel the＿20＿."二、Reading comprehension. Read the followingpassages and choose the correct answer to eachquestion.(60 points in total and 2.0 for each.)PASSAGE 1Scientists are racing to build the world’s first thinking robot．This is not science fiction：some say they will have made it by the year 2020 Carol Packer reports machines that walk，speak and feel are no longer science fiction．Kismet is the name of an android(机器人)which scientists have built at the Massachusetts Institute of Technology(M IT)．Kismet is different from the traditional robot because it Can show human emotions．Its eyes，ears and lips move to show when it feels happy. sad or bored．Kismet is one of the first of a new generation of androids——robots that look like human beings——which Can imitate human feelings．Cog，another android invented by the M IT, imitates the action of a mother．However, scientists admit that So far Cog has the mental ability of a two—year—old．The optimists(乐观主义者)say that by the year 2020 we will have created humanoids(机器人)with brains similar to those of all adult human being．These robots will be designed to look like people to make them more attractive and easier to sell to the public．What kind of jobs will they do? In the future，robots like Robonaut，a humanoid invented by NASA，will be doing dangerous jobs，like repairing space stations．They will also be doing more and more of the household work for us. In Japan，scientists are designing androids that will entertain us by dancing and playing the piano．Some people worry about what the future holds：will robots become monsters(怪物)?Will people themselves become increasingly like robots? Experts predict that more and more peoplewill be wearing micro—computers，connected to the Internet，in the future．People will have micro—chips in various parts of their body，which will connect them to a wide variety of gadgets (小装置)．Perhaps we should not exaggerate(夸大)the importance of technology，but one wonders whether，in years to come，we will still be falling in love，and whether we will still feel pain．Who knows?21 Kismet is different from traditional robots becauseA it thinks for itselfB It is not like science fictionC it can look after two—year-old．D it seems to have human feelings．22 What makes Cog special?A It looks like a mother．B It behaves like a child．C It can imitate the behavior of a mother．D It has a huge brain．23 In about 15 years’ time from now，robotsA will become space designers．B will look like monsters．C will behave like animals．D will think like humans．24 In the future robots will alsoA explore space．B entertain people．C move much faster．D do a11 of the housework．25 What is the writer’s attitude to robots in the future?A Critical．B Hostile．C Objective．D EnthusiasticPASSAGE 2A credit card that will not work unless it hears its owner’s voice could become an important weapon in the fight against fraud(欺骗)．The card requires users to give a spoken password that it recognizes using a built-inV oice-recognition chip．The idea is to prevent thieves using a stolen card or fraudsters using someone else’s credit card details to buy goods online．A model built by engineers at Beepcard in Santa Monica，California，attempt to pack a microphone。

商务英语阅读B

课程代码：12040083东营职业学院2013---2014学年度第一学期期末考试2012级商务英语专业《商务英语阅读》试题（B）卷2013年12月学号：姓名：班级：注：所有答案均需书写在答题纸上，写在试题上无效I Read passages and choose the best answers. （3’×10）Passage oneIt is easier to negotiate initial salary requirement because once you are inside, the organizational constraints （约束）influence wage increases. One thing, however, is certain: your chances of getting the raise you feel you deserve are less if you don't at least ask for it. Men tend to ask for more, and they get more, and this holds true with other resources, not just pay increases. Consider Beth's story:I did not get what I wanted when I did not ask for it. We had cubicle（小隔间）offices and window offices. I sat in the cubicles with several male colleagues. One by one they were moved into window offices, while I remained in the cubicles, several males who were hired after me also went to offices. One in particular told me he was next in line for an office and that it had been part of his negotiations for the job. I guess they thought me content to stay in the cubicles since I did not voice my opinion either way.It would be nice if we all received automatic pay increases equal to our merit, but "nice" isn't a quality attributed to most organizations. If you feel you deserve a significant raise in pay, you'll probably have to ask for it.Performance is your best bargaining chip（筹码）when you are seeking a raise. You must be able to demonstrate that you deserve a raise. Timing is also a good bargaining chip. If you can give your boss something he or she needs (a new client or a sizable contract, for example) just before merit pay decisions are being made, you are more likely to get the raise you want.Use information as a bargaining chip too. Find out what you are worth on the open market. What will someone else pay for your services?Go into the negotiations prepared to place your chips on the table at the appropriate time and prepared to use communication style to guide the direction of the interaction.1. According to the passage, before taking a job, a person should _____.A. demonstrate his capabilityB. give his boss a good impressionC. ask for as much money as he canD. ask for the salary he hopes to get2. What can be inferred from Beth's story?A. Prejudice against women still exists in some organizations.B. If people want what they deserve, they have to ask for it.C. People should not be content with what they have got.D. People should be careful when negotiating for a job.3. We can learn from the passage that ____.A. unfairness exists in salary increasesB. most people are overworked and underpaidC. one should avoid overstating one's performanceD. most organizations give their staff automatic pay raises4. To get a pay raise, a person should______.A. advertise himself on the job marketB. persuade his boss to sign a long-term contractC. try to get inside information about the organizationD. do something to impress his boss just before merit pay decisions5. To be successful in negotiations, one must_____.A. meet his boss at the appropriate timeB. arrive at the negotiation table punctuallyC. be good at influencing the outcome of the interactionD. be familiar with what the boss likes and dislikesPassage TwoAs is known to all, the organization and management of wages and salaries are very complicated. Generally speaking, the Account Department is responsible for calculations of pay, while the Personnel Department is interested in discussions with the employees about pay. If a firm wants to adopt a new wage and salary structure, it is essential that the firm should decide on a method of job evaluation and ways of measuring the performance of its employees. In order to be successful, that new pay structure will need agreement between Trade Unions and employers.In job evaluation, all of the requirements of each job are defined in a detailed job description. Each of those requirements is given a value, generally in “points”, which are added together to give a total value for the job. For middle and higher management, a special method is used to evaluate managers on their knowledge of the job, their responsibility, and their ability to solve problems. Because of the difficulty in measuring management work, however, job grades for managers are often decided without reference to an evaluation system based on points.In attempting to design a pay system, the Personnel Department should compare the value of each job with those in the job market. It should also consider economic factors such as the cost of living and the labor supply.It is necessary that payment for a job should vary with any distinctions in the way that job isperformed. Where it is simple to measure the work done, as in the work done with the hands, monetary encouragement schemes are often chosen; for indirect workers, where measurement is difficult, methods of additional payments are employed.6. If a company wants its new pay structure to be successful, it is necessary to _______.A. give the workers extra pay to encourage themB. share the same opinion between the Trade Union and the employersC. consult some problems associated with payD. adopt a special way to evaluate the performance of its employees7. The methods of additional payments are adopted for indirect workers because __________.A. they don't have a higher payB. the firm hasn't enough fundC. the measurement of their work is very difficultD. their work is less important than that of other workers8. What should a firm consider in designing a new pay system?A. The value of each job alone.B. The method of calculating the pay.C. The requirements of each job.D. The labor supply and the cost of living.9. It can be inferred from the passage that _______.A. only the Accounts Department is involved in the management of salariesB. different job performances should be given different paymentsC. an evaluation system based on points is usually used to measure management workD. evaluating management work makes no difference from other work10. The main purpose of this passage is to _______.A. explain how the performance of a job can be measured in pointsB. describe the responsibilities of various departmentsC. tell readers how a firm can succeed in adopting a new pay systemD. tell readers how difficult the management work isII Mark the following statements true (T) or false (F) . (3’×10)Passage OneThe object of market research is to “mange” sales: first to make possible, the n to make them practicable, and, finally, to ensure they are profitable.Many people make fun of market research. To begin with, it often seems to reveal the obvious, such as the case where a bakery chain spent 5,000 pounds discovering that people prefer fresh to stale bread. At other times, it comes up with information which is probably not true. On one occasion, the British Market Research Bureau discovered that one in five rugby players was female. Such investigations can, meanwhile, be very expensive; it is not unusual for an enquiryto cost tens of thousands of pounds.How is market research done? Why is it often unreliable and expensive?At the beginning, any piece of market research must be carefully planned. The first stage is to define the problem. For example, is it the customer who is not buying, or the shopkeeper? Are low sales used by a firm’s inefficiency rather than by faulty prod uct design? At this point, it is important to get as many views as possible, and to examine all sales records thoroughly. Simply going through all the paperwork at this stage could trace（追踪;查出）the source of the problem.After this has been done—and assuming that the source of the problem has not been revealed—the organization can move to “external” research: looking at various materials published by government bodies, trade associations and so on, to see what these reveal about consumer habits and trends.However, most people associate the term “market research”with survey（调查）work, and this is where the major expenses lie. Why is this kind of research so time consuming and expensive? Basically, because it involves several stages, each of which can take quite a while. The first stage is to decide on a sample, since it is obviously not practicable to survey all possible consumers of a particular product or service. This is the business of statisticians (统计学家). There are a number of different kinds of sample: random, area, quota.Following this, a questionnaire (调查表) must be devised and there are many problems in making sure that this is clear and that the questions are likely to elicit (引出) helpful responses. Before the questionnaire is given to all the sample, it tried out on a small group. This is called a “pilot” survey. The responses are used to revise the questionnaire.( ) 1. Market research aims to bring about and promote sales.( ) 2. The discovery made by the British Market Research Bureau is trust-worthy.( ) 3. Market research is carried out in the form of survey work only.( ) 4. The questions in questionnaires should be so designed as to elicit expected responses. ( ) 5. Enquiring sample customers is the last stage in market research.Passage TwoIf sustainable competitive advantage depends on work-force skills, American firms have a problem. Human-resource management is not traditionally seen as central to the competitive survival of the firm in United States. Skill acquisition is considered an individual responsibility. Labour is simply another factor of production to be hired-rented at the lowest possible cost-much as one buys raw materials or equipment.The lack of importance attached to human-resource management can be seen in the corporate hierarchy. In an American firm the chief financial officer is almost always second in command. The post of head of human-resource management is usually a specialized job, off at the edge of the corporate hierarchy. The executive who holds it is never consulted on major strategic decisions and has no chance to move up to Chief Executive Officer (CEO). By way of contrast, in Japan the head of human-resource management is central-usually the second most important executive, after the CEO, in the firm's hierarchy.While American firms often talk about the vast amounts spent on training their work forces, in fact they invest less in the skills of their employees than do either Japanese or German firms. The money they do invest is also more highly concentrated on professional and managerial employees. And the limited investments that are made in training workers are also much more narrowly focused on the specific skills necessary to do the next job rather than on the basic background skills that make it possible to absorb new technologies.As a result, problems emerge when new breakthrough technologies arrive. If American workers, for example, take much longer to learn how to operate new flexible manufacturing stations than workers in Germany (as they do), the effective cost of those stations is lower in Germany than it is in the United States. More time is required before equipment is up and running at capacity, and the need for extensive retraining generates costs and creates bottlenecks that limit the speed with which new equipment can be employed. The result is as lower pace of technological change. And in the end the skills of the population affect the wages of the top half. If the bottom half can't effectively staff the processes that have to be operated, the management and professional jobs that go with these processes will disappear.( )6. The management of human resources in American companies sees the gaining of skills as their employees' own business.( ) 7. The head of human-resource management in an American firm is directly under the chief financial executives in the firms.( ) 8. The money most American firms put in training mainly goes to workers who lack basic background skills( ) 9. According to the passages, the decisive factor in maintaining a firm's competitive advantage is the rational composition of professional and managerial employees( ) 10. According to the passage, the human-resource management strategies of American firms affect their competitive capacity.III Answer the Questions and Translate Sentences. （4’×10）Steps in Entering Business in China1 (6) Foreign manufacturing business in China falls into one of the three categories: foreign equity joint ventures, foreign cooperative joints ventures, and solely owned foreign investment enterprises. To these foreign investments is added direct investment in bonds or shares. Selling is done through a joint venture partner whose business license allows sales within China. Sourcing in China involves a contract agreement with a Chinese partner in order to guarantee quality control and product availability.2 Direct investment in China may be supplying equity for joint venture projects, buying stocks in a joint stock limited company, and buying bonds that are floated for large infrastructure projects, for example. The rate of return on bond investment can be between 15 percent and 17 percent for a 15-year period; however, the investment is not returned.3 The first step in entering China for business is to identify one’s own company’s needs.China is not the right environment for every kind of foreign business. Foreign companies also need to identify goals: (1) to sell to China; (2) to buy from China; (3) to manufacture in China for export only; (4) to manufacture for domestic markets.4 The next step, if the goal is buying, selling, or forming a joint venture, is to identify a partner. The choice of a partner is extremely important and can be accomplished in several ways. Chinese consulates and embassies can offer information about potential partners. Consulting firms in China and abroad can also identify potential partners. Chinese government commissions that approve foreign investment, such as the Shanghai Foreign Investment Commission, can provide lists of partners. Delegates from China may travel to a for eign firm’s head office and initiate talks about partnership.5 (7) The third step is to find out about these potential partners, usually by having one’s own representatives meet with the Chinese in China. Good research is important. Key factors are the Chinese company’s experience with foreign joint ventures and capability in the business. Foreign firms do not usually have more than one partner for each project.6 The fourth step involves three major documents. The first is a Letter of Intent that establishes the agreement reached between partners to work together to accomplish the goals of both sides in this partnership. This is recommended for the linkage between foreign buyers from China with an import-export agent that will oversee the buying, as well as for joint venture partners for marketing and manufacturing. When the partners plan a joint venture company they will next have Articles of Association or a Charter drawn up, detailing how the new company entity will be structured. This leads to a joint venture contract. It may have appendices that specify other specific contract agreements, such as intellectual property rights, patent rights, and export numbers. The documentation is often prepared for foreign companies by foreign law firms operating in China.7 The fifth step in a joint venture is a feasibility study. This document, approximately 20 pages long, follows a specific format and is really a joint justification study, signed by both partners. The feasibility study must be performed by a Chinese-approved organization, usuallya consulting firm in China. In some cases, an environmental impact study is part of this step.8 The final step is approval resulting in the business license. Businesses must operate strictly within the scope specified in the business license. It is renewed every year.9 Within each industry there are specific requirements for the business license as well. Of course, once authority is given for the joint venture to exist, the company has to implement the approvals. This usually results in further negotiations between partners.10 Chinese law. China’s legal system is slowly beginning to develop, but is still in the early stages. (8) The new Company Law, effective July 1, 1994, is the first of its kind since the establ ishment of the People’s Republic of China in 1949. Previously, foreign investors had to rely on vague rules cited by officials and on hearsay from other foreign firms’ experiences, now they can base their decisions on this law, adopted at the Fifth Session of the Standing Committee of the 8th National People’s Congress. The Company Law governs all limited liability and joint stock companies, including those with foreign investment.11 Accounting. Accounting practices are not universal in China; the kind of organization—equity joint venture, cooperative joint venture or solely owned foreign investment enterprise—will determine how accounts are kept. Foreign-investment manufacturing firms are not subject to import duty if their products are exported. Duty-free havens exist to encourage manufacture-for-export by foreign-investment enterprises.12 Marketing. Marketing inside China is very difficult for foreign firms unless they are joint venture partners of Chinese firms already involved in domestic marketing. Distribution channels usually coincide with the governmental administrative regions. Transportation and telecommunication infrastructures limit development also. Nevertheless, the market is so enormous that even one region is enough to sustain a business. Consumer demand for commodities and services is great. (9) Manufacturers can sell with very little promotion, but at the same time name recognition is very important for the appeal to status that is a characteristic of Chinese culture. Billboard advertising is effective, along with television commercials.13 Financing. (10) Financing of foreign business in China may take several forms. Wholly foreign investment enterprises usually export to a subsidiary or trading company in another country. The total investment in joint ventures is registered capital (equity) plus circulating funds (debt). Debt-equity ratios are published and conform to levels set by China. The equity often comes from the foreign partner and working capital from the Bank of China. In large projects, companies can go public. Some enterprises in China float bonds; in 1993 convertible bonds appeared, convertible into common shares. One successful example is the Shanghai Pinkerton Float Glass Plant.14 Equity joint venture operations allow either partner to bring anything into China without duty. Labor is not equity; when the contract is being negotiated, each side inflates its contribution. In a cooperative joint venture, only things used specifically for production are duty free.A. Answer the following questions according to your understanding of the passage:1. Which of the following is true concerning a foreign manufacturing business in China?A. A contact agreement with a Chinese partner is needed.B. Quality control and product availability matter a lot to its success.C. Selling can be done freely both in China and in other countries.D. Both A and B.2. From Para. 4, we know ________.A. Chinese consulates and embassies can appoint a partner for a foreign company.B. Only consulting firms in China have the right to help find a partner.C. The Chinese government grants rights only to the Shanghai Foreign Investment Commission to approve foreign investment in China.D. Delegates from China may stay home or go abroad to hold talks about partnership.3. Three major documents involved in the fourth step are _____.A. a Letter of Intent, Articles of Association and a CharterB. a Letter of Intent, a Charter and a contractC. Articles of Association, a Charter and a contractD. documents of intellectual property rights, patent rights and export numbers4. What does the author mainly discuss in Para.13?A. Shanghai Pinkerton Float Glass Plant.B. Wholly foreign investment enterprises usually export to a subsidiary or trading company in another country.C. Some enterprises in China float bonds.D. Financing of foreign business in China may take different forms.5. According to the passage, which of the following is NOT true?A. Six steps are necessary in entering business in China.B. Foreign investment manufacturing firms are free of import duty if their products are exported.C. Marketing in China will be easier for foreign firms if they are joint venture partners of Chinese firms already involved in domestic marketing.D. Accounting practices for equity joint venture and cooperative joint venture are the same. B. Translate the underlined sentences into Chinese (6) (7) (8) (9) (10).。

10级商务英语11秋试卷B卷.doc

Part I Vocabulary and structureLWrite down the words or phrases with the corresponding translation.Part II. There are 10 incomplete statements here. You are required to complete each statement by choosing the appropriate answer from the 4 choices marked A), B), C) and D). You should mark the corresponding letter on the Answer Sheet with a single line through the centen(2*20=40 points) 21 •—Why do you turn down the radio? 一Fm _________ waking the baby. A. afraid ofB. busy withC. careful forD. willing to考生注意：1. 专业、班级、学号、姓名等栏目应填写准确、工整、清晰。

2. 考试作弊者，本次考试课程试卷作废，成绩为零分。

广西农职院2011-2012学年下学期期末考试22. —— I feel tired and sleepy. 一 Why not stopA. restingB. breakingC. to relax23. 一Maria is wanted on the telephone. Where is she? —She _________ the library. You can find her there. A. has been toB. has gone toC. has left24. 一You were out when I dropped by your house. —Oh, I _________ for a friend from England at the airport.A ・ was waitingB ・ had waitedC ・ am waitingD. to workD. will leaveD. have waitedA. itB. thatC. oneD. whichA. He\ twenty-seven years old C. He^s creative and outgoingB. He works in our school D. He likes physics and biologyHe gave my sister useful book yesterday. A. an B. aC. \ 28. People often go skating in __________ winter. A. xB. aC. an29. 一Why does Kate look upset?—Perhaps she has made _________ mistakes in her homework.A. littleB. a littleC. fewD.theD. theD. a few30. TVs raining outside, _________ this raincoat, please. A. have onB ・ put on C. dress D. wearFather went to his doctor for .A ・an adviceB. advicessome adviceD・ the advices25. Luckily, we'd brought a road map without __________ w e would have lost our way.26. 一What^s your math teacher like?32. — I think drinking milk every morning is good __________ our health. 一Yes. I agree _______ you. A. to; toB. with; toC. at; withD. for; with装O I 订I O I 线: o内O ] ii'j o I 勿o答o题A. more delicious B. much deliciousC. very deliciousD. so delicious34.Yotf d better _________ her the surprising news now.A. don't tellB. not tellC. won't tellD. not to tell35.He has never traveled to a foreign country,___________ ?A・ does he B. doesrTt he C. has he D. hasrTt he36.The skirt still looks pretty on you, ___________ it is kind of out of style.A. becauseB. forC. asD. though37. ________ to ask me for help?A. Why dorf t comeB. Why not comeC. Why you dorTt comeD. Why not to come38.—Did you go to see the film—Rush Hour III last night?一No, I didnt I ___________ it several times.A. sawB. was seeingC. have seenD. would see39.The shoes __________ belong to Tom, because they ____________ big for him.A. mustn't; much tooB. mustrTt; too muchC・carTt; too much D・ can^t; much too40.—Which of the two English books will you buy?一Fll buy ___________ of them, so I can give one to my friend Helen.A. allB. bothC. neitherD. eitherPart III Translation (2*20=40 points)TasklThe night before her eighth birthday, I found my daughter Lizzy crying in her bed. T love being seven： She sobbedll dorf t want to be eight!"I held her in my arms and explained that being eight was going to be evenbetter than being seven. I told her how much I loves her and what a wonderfulbirthday she was going to have.41.Task 2Father finally came home around five o9clock. After that it was quiet in our flat; none of us feel like eating. It was still hot, and everything was very strange.I was tired, and even though I knew it?d be my last night in my own bed, I fell asleep right away and dicing wake up until mother called me at five-thirty the next morning.82.。

【免费下载】商务英语阅读试卷B卷

汕头大学（纳思教学点）2013级商务英语专科第五学期《实用商务英语阅读》闭卷考试（B 卷）备注：考试时间120分钟。

请考生把答案写在答题卷上,请勿直接在试卷上答题。

ReadingPART ONE (Questions 1-5)●Look at questions 1-5. In each question, which sentence is correct? For each question, mark one letter (A, B or C) on your Answer Sheet. （请按照方框里提供的信息进行作答。

）1A Item 20 is now discontinued.B Item 20 has developed a fault.C Item 20 is unavailable at the moment.2 A Jane Halton is moving from banking to insurance.B Boulder Insurance hopes to appoint a new Chief Executive.C The post of Chief Executive at Curtis Bank has become vacant.3 This organizationA rents luxury office space.B provides conference facilities.C markets other companies’ goods.4 Fine foods requires an agent toA own a suitable vehicle for delivery.B be a specialist in food distribution.C deliver goods all over the country.5Staff should tell Jane FellowsA how many people have enrolled for the course.B if they are interested in doing the course.C which of the courses they have decided to do.PART TWO (Questions 6-10)●Look at the list below. It shows a number of business training courses.●For questions 6-10, decide which training course (A-H) each person on the opposite pageneeds.●For each question, mark one letter (A-H) on your Answer Sheet.●Do not use any letter more than once.（请在方框内A-H 中选择匹配的信息对应6-10题，A-H 每条只对应一题，请不要多选。

商务英语B卷答案

（每小题1分，共10分）
（1）effort(2) talk about(3) brief (4) act as
(5)look at (6) points of view (7) finally (8) questions
(9) go along (10)hear
27童年时直到现在，我一直住在这儿。
28我考取了速记资格，每分钟能打120个字。
29我希望能提高自己的技能，为公司做贡献。
30我的老板非常好，和我们相处融洽。
31I won a university scholarship four years on end .
32I’d like to know if there would be any chance to work abroadin the future .
5 pretend6Interrupting 7 clearly8 argue
9 polite10 lengthy11 misunderstood 12 hear
13 global14 car
三、in the correct order. (每小题1分，共18分)
1 g2 a3 e 4 b 5 d6 f7 h 8I9 j10 l
36 My basic monthly salary is around $ 2,000.
37 I look forward to meeting you soon .
38 Hold the line , please .I’m connecting you now .
39 The line’s engaged .
6 durable weight reasonable 7 container
五、Write down theabbreviations of the followingfull spellings.

晋江华侨职校《商务英语》试卷B

《商务英语阅读》期末考试试卷-B卷

《商务英语阅读》试题（A 卷）第 1 页共8页《商务英语阅读》试题（A 卷）第 2页共8页教学点：年级：专业：层次: 姓名：学号：座位号:密封线内请不要答题《商务英语阅读》试题(B 卷）年级：考试形式:闭卷考试时间：90分钟Part I Multiple Choices (15 points ， 1 point each ）Direction There are 15 incomplete sentences in this part 。

For each sentence there are four Choices marked A, B ， C and D. Choose the ONE answer that best completes the sentence.1。

The buying of products on which we have been pre-sole through advertising is called ______。

A 。

rational buying B 。

emotional buyingC. reflex buyingD. impulse buying 2. Which of the following is NOT a common form of payment in foreign business transactions? A. Cheque B 。

Cash C. Bank transfer D 。

A sight bill 3. A clean bill is ______。

A. a spotless bill B. a bill that is not accompanied by shipping documents C. an unused bill D. an invalid bill4。

If competitors get together to raise or lower prices ， this act is ______。

商务英语选读(泛读本)答案(第2版)

Key to ExercisesPart One World Famous Economists世界经济学大师Unit 1The Biography of the W orld Famous Economist----John Maynard Keynes世界著名经济学家----约翰•梅纳德•凯恩斯I. (Omitted)II.1. b 2. h 3. f 4. i 5. a 6. j 7. d 8. c 9. e 10. gUnit 2Biography for the World Famous Economist---Milton Friedman世界著名经济学家----弥尔顿•弗莱德曼I. 1. American economist, the University of Chicago,2. A Monetary History of the United States,3. Research on consumption, strong support for free markets,4. His scholarly research on consumptionII. 1. Important and meaningful, 2. Entire, total, 3. Useage, 4. The least amount of money a worker can legally be paid, 5. Wavering, change, 6. To get rid of, 7.Financial, 8. Purchasers, customersUnit 3Biography for the World Famous Economist-Paul Samuelson世界著名经济学家----保罗•萨缪尔森I. 1.a 2.d 3.d 4.a 5.bII. 1. 货币主义(强调货币供应是物价水平和经济活动的根本原因)2.通货膨胀3.开辟，倡导4.精确的；准确的；确切的5.当代的6.影响，作用Unit 4Biography for the World Famous Economist------- Adam Smith世界著名经济学家----亚当•斯密I. 1.d 2.a 3.d 4.c 5.dII. 1.efficient, orderly, precise 2. Solid 3. Interruption 4. Personal gain 5. Active for change 6. Assistance 7. Defending and promoting 8. Base, knowledge of workUnit 5Biography for the World Famous Economist--------- Karl Marx世界著名经济学家----卡尔•马克思I. 1.c 2.d 3.c 4.c 5.dII. 1. Revolutionary 2. To drive out 3. To try to make it through 4. All the time5. To take advantage of6. To destroy7. A speech in praise of someonePart Two Business Communication商务沟通Unit 6Elements of Communication沟通的要素Ⅰ. 1. Source in the text is a communicator who is initiating action.2. The following should be taken into consideration in defining audience:a. What will make them support you?b. Is their attitude toward your proposal positive, neutral, or negative?c. How are they likely to perceive you?d. Are there hidden audiences you haven’t considered?3. There are 7 categories in any business communication situation: the source,audience, goal, context, message, media, and feedback.4. First of all, we should consider what message will achieve our goal with theaudience. We should then have an idea about how much information they need, what doubts they’re likely to have, how our proposal will benefit them and how to make our message convincing and memorable.5. We could convey our message to each audience by either speaking, writing,calling, sending E-mail, sending a memo, meeting, faxing, producing a videotape, or hold a press conference.6. We should seek our audience’s understanding at every stage of thecommunication and give them an opportunity to respond. Communication is not an act, but a process. Our message provokes a response, which requires another message from our audience. In this way we know what they think and can modify our message accordingly.II. 1. b 2. d 3. i 4. g 5. e 6. j 7. f 8. a 9. c 10. hUnit 7Who Are Y ou as a Communicator 作为沟通者的角色I. 1. Aristotle spoke directly in his book “Rhetoric”, three essential qualities ofsuccessful communication. They are: logos, pathos, and ethos.2. Pathos plays a major role in every interaction in a business setting. For example,we are more likely to help out a colleague we like; we work harder for a boss who we feel respects and counts on us and we’ll probably promote a competentfriend instead of a talented competitor whom we vaguely distrust.3. They are always making judgments about whether their leaders are decent people,worthy of support and respect and whether their leaders are working for a larger purpose than their own short-term interest.4. Without an understanding of human nature which can come only from a broadbase of knowledge and experience, the manager will get nowhere no matter how well they have commanded communication theory or public relations tricks. This important point has been proved by current experience in teaching and practicing business communication.5. These interests not only give business people something to talk about at the nextoffice party, but they also help you grow as a whole person. The ability to engage in informed conversation about someone else’s interests can establish rapport and increases willingness to grant you credibility on your own turf.6. I think the author will discuss the qualities of effective communication in detailnext because he mentions in the end that “Good communicators are good listeners”, and as we all know to be a good listener is one of the qualities of an effective communicator.II. 1. h 2. a 3.e 4. b 5. i 6. c 7. g 8. d 9. 7 10. fUnit 8Business Internet商务互联网I. T F F F TII. at out in, to to, afford profitable with to, of Through search, on-line for, toUnit 9Know the Big Four Communication Initiatives四大策略实现沟通无极限I. 1. Problems: it has a terrific concept, but doesn't know how to articulate itconcisely./has difficulty sharing that excitement with key audiences.Solution: find the benefits and differentiators and consolidate them into three key messages that clearly explain the company's goals and offerings.2. This news release will also become an inexpensive piece of marketing collateralto distribute to key customer and investor targets.3. It is critical for a company to establish a reputation.Content: a list of key characteristics, accomplishments, financials and personnel.4. well-prepared: provide significant benefit to the company with each interview.ill-prepared: cause major damage to a company's sales and marketing efforts.II. 1. g 2. e 3. j 4. f 5. h 6. d 7. b 8. a 9. c 10. iUnit 10E-Newsletters: The Hottest New Marketing Tool电子业务通讯――炙手可热的营销工具I. 1. b 2. c 3. d 4. a 5. c 6. dII. 1. combine 2. consistent 3. subscribed 4. offered 5. regardless of6.reference7. permission8. retains9. charge 10. options 11. favorable12. efficiencyPart Three Business Culture 商务文化Unit 11Business and Culture 企业与文化I. 1. F (The success of your company abroad will depend on both the employee’ssensitivity and responsiveness to a new cultural environment and his ownjob-related expertise.)2. F (It’s not usually equally the case. The success depends on how effectivelyhe/she can exercise his/her skills in a new cultural environment.)3. T4. T5. T6. T7. F (Everyone has a culture, regardless of where they were born, raised, educated,and civilized. People are with cultures of their own--- interesting, diverse, richand different from each other. )8. T9. F (Culture can and does have an enormous influence on human biology. Themost striking example can be seen in that men in their third decade of life now weigh substantially more than their grandfathers did and are, on average, several inches taller.)10. TII. 1. h 2. f 3. e. 4. g 5. c 6. b 7.d 8. a 9. j 10. iUnit 12Recognize Cultural Differences 认识文化差异I. 1. It’s because most of the time our business partner encode their message using theassumptions of their own culture whereas we often decode their messageaccording to the assumptions of our culture.//We can avoid such kind ofmisunderstanding by improving intercultural sensitivity and recognizing andaccommodating cultural differences.2. Culture context is the pattern of physical cues, environmental stimuli, andimplicit understanding that convey meaning between two members of the same culture.3. When communicating across cultures, you can keep your messages ethical byapplying the following four basic principles: a) Actively seek mutual ground. b) Send and receive messages without judgment. Both parties must trust one another. c) Send messages that are honest. d) Show respect for cultural differences.4. Executives from Latin America and Asia see time as more flexible. They believemeeting a deadline is less important than building a business relationship.5. Because the simplest hand gestures change meaning from culture to culture.Don’t assume that someone from another culture who speaks your language has mastered your culture’s body language.6. Recognizing cultural differences helps us avoid sending inappropriate signalsand correctly interpret the signals from others. It’s an important step toward improving intercultural sensitivity.// No. Being aware of cultural differences is only the first step in improving our intercultural communication. We need to balance cultural awareness with cultural flexibility. To communicate across cultures successfully we must be able to accommodate these differences without judging them and without the human tendency toward ethnocentrism.II. 1. f 2. h. 3. i 4. b 5. c 6.j 7. g 8. a 9. e 10. dUnit 13Avoiding Culturally Related Business Blunders 中美商业文化差异一瞥I. 1. If we don’t understand cultural differences we won’t be able to succeed ininternational business and to be good citizens of the international community.Therefore we should not only learn to honor and respect our own cultures butalso to develop an appreciation, tolerance, and respect for others’ cultures.2. It is very important to create an environment of mutual understanding andrespect through our attitude and actions. Thus our blunders are usually met with understanding and forgiveness. To show some knowledge of local culture willalso help to establish a positive mood as negotiations begin.3. Status. For example people in the United States show respect by addressing topmanagers as “Mr. Billings”or “Mrs. Heinrichs”. However status is very important in China. In addressing businesspeople, the official title of each person should be used, such as Chairman, President, or Manager. If a Chinese thinks that he or she is not respected, most likely, negotiations will not be successful.Chinese “Y es”versus American “Y es”. For example, if an American business person wants to make an appointment with an associate, he/she will call the individual, and they will agree on a date and time for the meeting. If a conflict should arise and the person is unable to keep the appointment, then he/she will call and make other arrangements. All is understood when an American says “yes.”In the same situation, saying “yes.”doesn’t mean that a Chinese will meet at the agreed time and place. The Chinese is saying “yes.”, he/she likes and respects you and, therefore, wants to please you. If you understand this you will know that he/she may or may not be at the meeting. If he/she is not, youwill not be offended but will continue in your efforts to meet with him/her until you establish a time when he/she is free to do so. Then, you can conduct the business that is important to both of you.4. American desire for agreement on specific terms while Chinese tend to agreefirst on general principles. American is interested in short-term goals while Chinese in interested in long-term goals.5. Y es, there is. American lack patience and has a great interest in profits whileChinese make great efforts to establish an everlasting business relationship and focus on the future potential business dealings.II. 1.e 2.j 3.i 4.g 5.c 6.a 7.d 8.b 9.f 10.hUnit 14Negotiating with People from Different Backgrounds如何与来自不同文化背景的人谈判I. 1. T2. F (the size of their entourage)3. F (Y ou don’t ask directly but just to express your wish to the organizer. )4. F (between Japanese business people)5. F (It is.)6. F (It’s fine for people of all ages.)7. F (Australia)8. T9. F （French ）10. TII. 1. f 2. g 3.i 4.e 5.b 6.a 7.j 8.c 9.d 10.h Unit 15Tough Negotiator Takes Control 谈判强手占上风Ⅰ. 1. This relatively short time was sufficient to establish his authority and position as a busy man and to put the other party on edge with impatience.2. Dr. Park made psychological use of the venue of the meeting. Anyone, ofcourse, is more comfortable on his home turf. Expert negotiators advise thatyou insist on meeting at your office, or at least upon alternating meetinglocations.3. Dr Park established himself as the authoritative figure in the room.4. Because he wanted to show an attitude of calm, unhurried confidence.5. a. Notified the other party that most of our desires were not merely unacceptable,but impossible.b. Obliged the other party to negotiate preliminary with a clerk in a differentdepartment before completing the discussion with him.c. Made time his ally by refusing to see the other party for more than two or threehours during the week, after they had expended enormous time and money tomeet in a place convenient for him.d. Disciplined his negotiating team to do nothing not expressly requested andguided by him.II. 1.e 2.h 3.g 4.f 5.a 6.i 7.j 8.b 9.d 10. cUnit 16A Better Way to Bargain 教你谈判高招I. 1. F 2. T 3. T 4. T 5. T 6. F 7. T 8. FII. 1. negotiating 2. concession 3. absolute 4. established 5. alternative 6. revealed 7.complex 8. commerce 9. loan 10. certifying 11. approved 12. proposalPart Four Business Management 企业管理Unit 17Business and Social Responsibility 企业与社会责任感Ⅰ. 1. b 2. d 3. c 4. d 5. a 6. bⅡ. 1. benefit 2. legal 3. improving 4. implemented 5. fair 6. shunned7. patronize 8. rewarded 9. monitor 10. boycott 11. pressure 12.charitiesUnit 18Forms of Business Ownership 企业所有制形式Ⅰ. 1. three; a sole proprietorship, a partnership and the corporation structures2. everything; opinion3. share4. expertise5. state, separated6. run; theboard of directors; 7. capital, profits 8. risk; createⅡ. 1. c 2. e 3. a 4. k 5. d 6. f 7. h 8. b 9. g 10. i 11. l 12. jUnit 19Doing Good Means Doing Well, Too有益于社会便有利于公司Ⅰ.1. T2. T3. F (you don’t have to do.)4. F (A little something youdo with heart and sincerity may go a long long way.)5. TⅡ. 1. initiative 2. entities 3. Shareholders 4. profitable 5. abide by6. ethical7. discretionary8. clear-cut9. image 10. ad hocUnit 20CEPA --- A Special Arrangement Abiding by International PracticesCEPA---一个遵循国际惯例的特殊安排I. 1. 273 types of products.2. On January 1, 2004.3. With CEPA, 90% of Hong Kong domestic exports to the Mainland can enjoyzero tariffs. Also, CEPA opens up 18 service industries to Hong Kong companies. More important, CEPA provides long-term opportunities for Hong Kong people to establish business or work on the Mainland.4. The high IP value industries are knowledge-based and would not be massive inscale.5. To take the advantage of its intellectual property rights protection, free tradeand investment environment and reputation in cosmopolitan design.Ⅱ. 1. capitalized on 2. interlock 3. liberalization 4. emerged 5. penetration6.high-end7. proprietary8. distribution9. Accessories 10.cosmopolitanTransportation 运输Ⅰ. F T T T TII. for to up, as in around besides, in on, from, to aboard away, from on, ofPublic Relations 公共关系Ⅰ. 1. c 2. d 3. a 4. c 5. b 6. bⅡ. 1. vacuum 2. taxed 3. trust 4. cooperated 5. vigilant 6. giant7. campaign 8. proceed 9. committed 10. reputation 11. Evaluation12. valued 13. instructed 14. principle 15. recycle16. protect 17. radius 18. charitablePart Five Leadership 领导艺术Unit 23The Job of a Manager 管理者的工作Ⅰ1.d 2.b 3.d 4.b 5.c 6.dⅡ1.precisely 2.score 3.interpret 4.objective 5.striving 6.assigned7.delegated 8.motivation 9.promoted 10.ranging 11.convinced12.developUnit 24Leadership 领导的艺术Ⅰ. 1. d 2. a 3.b 4.d 5.a 6.dⅡ.1.emerges 2.swift 3.dimension 4.predominate ply with 6.heed7.depends 8.according to 9.involving 10. participate in 11.specific12.by contrastUnit 25Depression in the W orkplace is Costly 工作场所精神不振，代价高昂I. 1.c 2. a 3. d 4. c 5. d 6. dII. 1. suffer 2. bewilder 3. approach 4. productivity 5. alike 6. competent 7. claim8. various 9. available 10. induced 11. flexible 12. ResourceUnit 26Emotional Intelligence Becoming Key in Today's W orkplace情商开始在工作中崭露头角I. 1. F 2. T 3. T 4. T 5. F 6. T 7. F 8. F 9. T 10. TII. 1. differentiate 2. subordinates 3. specialize 4. aware 5. viewed 6.excelled 7. behavior 8. valuable 9. intuitive 10. empower 11.assessments 12. negative 13. counting 14. professional 15. strength 16.facilitiesUnit 27Keeping Employees Interested in Y our Message 如何让员工关心公司I. 1. T 2. F 3. T 4. T 5. T 6. F 7. T 8. TII. 1. conference 2. coordinated 3. perceive 4. commit 5. issue 6.appreciated7. involved 8. encompass 9. due 10. response 11. scheme 12. Overall Part Six Finance 金融业务Unit 28Foreign Exchange 外汇I . 1. The major problem associated with international trade is the problem of whichcurrency to use in international commerce.2. If a trader makes a deal that is going to be paid in a foreign currency,the traderwill receive less value for the goods than he originally thought; extra profit could be made if the foreign currency increases in value.3. One way is to include the estimated cost of the currency change into the dealto protect against potential loss. Banks may also be willing to assume the risk of currency fluctuations with foreign currency letters of credit.4. A hedge is a contract that provides protection against the risk of loss fromcurrency fluctuations.5. Forward market hedge, money market hedge and options marketII. 1. money in a foreign currency.2. a person who buys something.3. the right to sell a friend quantity of a commodity, currency or security at acertain price and on a certain date.4. a person or an organization that earns money by buying goods and selling themat a profit.5.to buy a commodity, share or invest otherwise at a fixed price for futuredelivery to protect oneself against loss caused by a possible change in price.6.the right to buy a fixed quantity of a commodity, currency or security at acertain price and on a certain date.7. a person or an organization that sells.8.the rising and falling or changing of prices.9. a foreign currency rate is locked by buying a forward contract at the time thetrade agreement is made.10. market for short-term debt instruments, a practice of investing at a fixed pricefor future delivery to protect oneself against loss caused by a possible change in price.11. unit of money in the Federal Republic of Germany.Unit 29What is Foreign Exchange 什么是外汇Ⅰ. 1. The day that sees the arrival of single world currency will also witness the disappearance of foreign exchange business.2. The foreign exchange dealers trade foreign exchange (foreign currency only)between banks.3. A currency, whether in foreign exchange or bank notes, is usually calledconvertible if the person holding it can convert it freely into another currency.4. It’s because of the exchange regulations of the United Kingdom. It recognizedonly external, or non-resident, convertibility. Until 1979, this was still the case with the United Kingdom.5. World trade and the cross-border money and capital movements resulting formfinancial transactions are the basis of foreign exchange dealings. The observation of the French economist Gaétan Pirou shows that foreign exchange deals spring from “the coexistence between the internationalism of trade and nationalism of currencies”, thus aptly describes at least the original motive of this “métier”.Ⅱ. 1. 所有可以在国外支付的以外国货币表示的债权2. 外币汇票或支票3. 外汇4. 外汇管制规定5. 有明显的区别6. 可兑换性7. 经常项目（货物和服务）交易8. 纯粹金融性交易9. 受到一定程度的限制10. 完全可兑换Unit 30Double-edged Sword of RMB Exchange Rate Stability人民币汇率稳定性的利弊I. 1.D 2. A 3. D 4. C 5.D 6 BII. 1. mechanism 2. value-added 3. rosy 4. hampered 5. aggravating6. innovation7. Tertiary industries8. manufacture9. technologicalcontent 10. is capable of 11. fillipUnit 31RMB Gets Wider Use across Region 人民币正健步走向海外I. 1. The biggest Chinese holiday season comes.2.Overseas travels by Chinese and their spending.3.Through tourist spending and border trade.4.No.5.omitted.6.Because of the huge amount of tourism spending that Hong Kong can receivefrom the mainland.7.In Laos and Mongolia.8-10. omitted.3. h4. j5. i6.b7. e8. d9. a 10. cTips to Ensure Protection of Credit Cards 安全使用信用卡提示I. 1. There is a recent credit card data breach in the United States.2. It is in its starting period.3.The breach may have allowed hackers access to 40 million credit card accounts.4.Visa, MasterCard, American Express and Discover accounts.5.Just in case that through an honest mistake, that a store should add an extra zeroto a transaction.II. 1. marginal 2. in the wake of 3. breaches 4. fraud 5. hacking 6. debit7. liability 8. unsolicited 9. transaction 10. vendorUnit 33Buy and Build Decision收购与创建决策I . 1. It’s mainly about the reasons for buying and building a company in FDI2.The large privatization programs.3.It avoids the problems caused by start-up; it’s easy to finance; it will notincrease the market capacity.4.The difficulty of transferring resource to a foreign operation or acquiring thatresource locally for a new facility;5.Personnel. Because the local labor market may be tight.6.Acquisituon enables it to avoid the risk of depressed prices and lower unit salesper producer7.Because foreign investments frequently are made where there is little or nocompetition.8.Because they fear lessening competition or market dominance by foreignenterprises.9.Personnel and labor relations may be poor and difficult to change, ill will ratherthan good will may have accrued to existing brands, or facilities may beinefficient and poorly located in relation to future potential markets.3. j,4. b,5. h,6. g,7. i,8. f,9. d, 10. eCommon Stock and Preferred Stock 普通股与优先股Ⅰ. 1. d 2. c 3. c 4. c 5. a 6. bⅡ. 1. issued 2. Charter 3. spell out 4. entitled 5. merges 6. dissidents7. bring in 8. guarantee 9. distributed 10. reinvested 11. speculate12. security 13. preferential 14. liquidate 15. cumulative16. claim 17. declared 18. privilegesUnit 35Markets Hit New High; Steel Stocks Shudder 市场再创新高，钢铁股票紧缩I. 1.A 2.D 3. A 4. B 5.D 6. BII. 1. fell against 2. rise 3. red 4. solid 5. blue-chip 6 validation7. gloomy 8. sagged 9. tumbled 10. consecutive 11. flat 12. S&P Unit 36Income tax unification postponed? 推迟所得税的统一？I. 1. A 2. A 3. B 4. C 5. D 6. DII. 1 submit 2.implement 3.unified 4. confirm 5.guarantee 6.reform7 identify 8.domestic 9.ask for 10.draft 11.impact 12.calls forHow Insurance W orks 保险的作用Ⅰ. 1. a 2. c 3. d 4. b 5. a 6. dⅡ. 1. premium 2. peril 3. coverage 4. pertinent 5. assume 6. damages7. incurred 8. converted 9. generate 10. income 11. invest12. run the risk of 13. speculative 14. potential 15. purchasing16. adverse 17. unaffordable 18. reimbursementPart Seven Marketing 市场营销Unit 38The Marketing Concept 营销概念Ⅰ. 1.d 2.c 3.b 4.c 5.a 6.a 7.d 8.dⅡ. 1.marketing 2.concepts 3.vital 4.facilitate 5.coordinating 6.altering7.pace 8.expedite 9.balance 10.integrate 11.systematic 12.respective13.characteristic 14.quality-oriented 15.specifies 16.adoptUnit 39Franchising 特许专营Ⅰ.Ⅱ.7. inhibit 8. associated 9. prefer 10. provideUnit 40Personal Selling 个人推销Ⅰ. 1. b 2. d 3. a 4. c 5. d 6. bⅡ. 1. flexible 2. triggered 3. prospect 4. generate 5. facilitate 6. rapport7. canvassing 8. remind 9. stimulate 10. execute 11. demonstrated12. ongoing 13. objections 14. competes 15. orderUnit 41Advertising 广告Ⅰ. 1.b 2.d 3.c 4.d 5.a 6.bⅡ.1. advertising 2.Spiraling 3.cynical 4.fragmented 5.dispose 6.sophisticated 7.tangible 8.mirror 9.derives 10.orient 11.allocate 12.distribution 13. retail 14.advisable 15.attitudeUnit 42He’s the Master of His Domain Name 他是域名的主人I. 1. T2. F (His real home is the virtual world of the Net.)3. T4. F(The demand for .com names is great.)5. F (Eric Lyons is his business partner.)6. F (for $100 two years)7.T8. F (The operation cost nothing to run.)9. T10.TII. 1. b 2.d 3. f 4. h 5.c 6.i 7.a 8.j 9. g 10.eUnit 43Foreign Franchises Advancing into China外国特许经销商向中国进军Ⅰ.1. b 2. a 3.d 4.c 5.a 6.cⅡ. 1. World Trade Organization (WTO)2. franchiser3. trial regulation4. chain store5. convenience store6. franchisee7. profit8. brand recognition9. fake brand10. Ministry of CommercePart Eight Economy and Problems 经济与问题Opportunity Costs and Marginal Costs 机会成本与边际成本I. F F T F T F T F F FII. societies around limit services produced resources production military sell walkUnit 45The Characteristics of Monopoly垄断的特征I. T T F T F T T T T TII. recognized response profitable competition monopoly serve prices turn reasonable possessUnit 46The Characteristics of Oligopoly寡头垄断的特征I. T F T F F T T F T TII. characterizes gain choice shares preserve increases runs benefit tendency alterUnit 47What Is Full Employment? 什么是充分就业?I. T F F T F T T T F TII. unemployment disagreement reduce labor rate policies higher threatens compete fullUnit 48Demand-Pull Inflation and Cost-Push Inflation需求拉动型通货膨胀与成本推动型通货膨胀I. T F F T F T F T T TII. demand increase power production satisfy output productivity wage profits triggerUnit 49European Economic Community欧洲经济共同体I. F T F T FⅡ. D D C B C A A C C BUnit 50Barriers to International Trade国际贸易壁垒I. F T F T FII. in to out on on,on,by On,to on,on between,from Under from,inUnit 51Technology Transfer 技术转让Ⅰ. T F T F FⅡ. to/toward over,with,with on/upon,over in,to of,for,to on/upon on,with with,to in,to Despite,asUnit 52The Profit Squeeze 油价上升，收益减少I. 1. The higher costs and the crimped consumer demand.2. Each US$10 increase clips worldwide economic growth by half a percentagepoint.3. It was 5.1 per cent.4. The fuel prices deterred buyers.5. Higher oil prices and lower consumer demandII. 1. crimped 2. squeeze 3. margins 4. futures 5. clipping6. inventory7. bite8. reining in9. consecutive 10. deterringUnit 53“Green Route” the Only Road for Business走绿色经济发展道路Ⅰ. 1. T2. F (seven times that of Japan and six times that of the United States )3. F (3 million square kilometers.)4. F (by developed countries)5. TⅡ. 1.habitable 2. hailed 3. barriers 4. imposed5. environmentally-friendly6. circular economy7. sustainable8. takes no account of 9. deductions 10. vowedUnit 54Self Promotion努力打造中国品牌Ⅰ.1. F （The label means no more than an origin, because most of the commodities bear a foreign brand name.）2. T3. F (20 per cent)4. T5. TⅡ. 1. labels 2. resorted to 3. cost-tailoring 4. guarantees 5. friction6. patent7. limit the dumping8. footwear9. outlets 10. clinched11. launchUnit 55China Strives to Meet WTO Challenges 中国迎战WTOI. 1. D. 2.D 3.B 4. A 5. C 6. D 7. BII. 1. conform 2. abolished 3. arduous 4. eliminate5. enterprises6. regulation7. compensation8. revisedUnit 56France Likely to Breach EU Budget Deficit Limits法国可能违背欧盟赤字预算限定I. 1. A 2.A 3. B 4. B 5. D 6. CII. 1. pledged 2. budget 3. takes her for granted 4. suspended 5. stripped6. deficit7. disciplined8. consolidated9. halt 10. utilize11. conservative 12. banking onUnit 57Software Developer or Customer: Who Owns the Rights所有权属谁, 软件开发商还是客户?I. 1. the ownership of intellectual property rights for the software.2.the relative power of the parties, the extent of new code, and the importance ofthe software to the customer's competitive position within its industry and the cost.3.the author of the software (the developer) owns the copyright in the source codeand the customer's use is under license from the developer.4.secure copyright ownership of any of the code.5.the loss of the competitive advantage; the subsidy of the second distributor'spurchase of a similar system.6.accumulated knowledge.7. a developer give customers ownership of the entire software code.8.expertise, reputation.II. 1. h 2. g 3. a 4. f 5. j 6.b 7. i 8. e 9. c 10. dUnit 58Coal Supply Shortage still Looming in China 中国燃煤供给不足仍令人担忧Ⅰ. 1. It may, at least in the short run, result in a damper on China’s economic growth.2. The purpose of drawing up a comprehensive plan is to level off the sharpswings in supply and demand of energy so as to ensure steady, long-term economic development.3. It cracked down on small, inefficient mines.4. They may have to shut down when they run out of coal.5. It plans the national economy, and it is the top economic planner.6. The first priority for the NDRC for the present is to ease the tightened coalsupply.7. The coal prices in China will probably go up.。

泛读教程---Unit 5 Business

Unit 5 Business---- Levi Strauss& CompanyPart I Reading skill (15')Class relationshipfruit (A); pineapple, lemon, durian, sleeve, watermelon, pomegranate (B).In this class relationship, fruit is the higher-level term, we can also call it as hypernym in term of linguistics; while pineapple, lemon, durian, sleeve, watermelon, pomegranate are lower-level terms, or hyponym in term of linguistics. The higher- level term includes the lower-level term.Through this kind of relationship, we can guess some words' meaning by their class.. Johnson's paintings show his attention to geometric shapes of all kinds. The paintings contain circles, squares, triangle, pirrles, etc."Geometric ? (what's the common among the three words "circle, square, triangle") 几何的Pirrle ? At least, a kind of geometric shape.Contrast relationshipfllip seats available, so they had to buy expensive ones.With the knowledge of contrast relationship, we may speculate fllip is the antonym of expensive.In the sentences containing contrast relationship, the following words are often used: unlike, however, while, nevertheless, despite, although, even though, and on the other hand.Before you read:1.Have you ever bought any clothing in the trademark “Levi’s”?What’s the style ofthe “Levi’s” clothing? Do you like it? Why, or why not? (fashionable, attractive,cool , tight, shapeful , confident,)2.What are the essential factors that lead to the success of Levi Strauss &Company？3.Why do many people go into business for themselves rather than work for analready existing organization? What’s the attraction? What are some of the qualities do you think they should have?About the text:1.What’s the main idea? (It mainly deals with the historical development ofLevi’s company.)2.What’s the organization pattern of the text? ( time sequence /chronological)3.What does “dry goods” mean in Para.1, line 3?4.What’s the company’s famous logo? (Para.3, line 2)5.Paraphrase the sentence “The company has operated in an enlightenedmanner.” in Para. 4, line 1? (= flexible, creative)6.According to the text, what make Levi Strauss successful? (He is good atdiscovering the need of market and adjusting to the changes. )7.Why did Levi’s jeans have to be rationed? Why were Levi’s jeans sold onlyto people doing defense work? What’s the function of this detail? (to emphasize the degree of its popularity/success)Critical thinking:1.Will you try to go into business for yourselves? Why, or Why not?2.Will you buy commodity in limited production? （限量版）Why?3.Do you want to be a leader in a small company or to be an employee in awell-established company？Homework:Choose one question above to write a short essay.。

长春中医药大学《国际商务英语B》2023-2024学年第一学期期末试卷

A．was B．could have beenC．had been D．could be7、We’d better take umbrellas—I’m sure it ________ when we arrive in London; it’s always wetthere at this time of year. Array A．will rain B．is rainingC．will be raining D．would rain8、Have you read the book Life and Death Are Wearing Me Out by Mo Yan, _____ that won him the 2012 Nobel Prize in Literature?A．the one B．one C．those D．ones9、The statement of One Foundation helps you ____ where your money is going．A．keep track of B．put up withC．come up with D．fit in with10、—I am wondering ________ makes you study so hard?—To go to my dream university.A．what is it that B．that is whatC．what is that D．what it is that第二部分阅读理解（满分20分）阅读下列短文，从每题所给的A、B、C、D四个选项中，选出最佳选项。

AHave you ever run into a careless cell phone user on the street? Perhaps they were busy talking, texting or checking updates on WeChat without looking at what was going on around them. As the number of this new “species” of human has kept rising, they have been given a new name — phubbers（低头族）.Recently, a cartoon created by students from China Central Academy of Fine Arts put this group of people under the spotlight. In the short film, phubbers with various social identities(身份) bury themselves in their phones. A doctor plays with his cell phone while letting his patient die, a pretty woman takes selfie in front of a car accident site, and a father loses his child without knowing about it while using his mobile phone. A chain of similar events eventually leads to the destruction of the world.Although the ending sounds overstated, the damage phubbing can bring is real.Your health is the first to bear the effect and result of it. “Constantly bending your head to checkyour cell phone could damage your neck,” Guangming Daily quoted doctors as saying. “the neckis like a rope that breaks after long-term stretching.” Also, staring at cell phones for long periods Array of time will damage your eyesight gradually, according to the report.But that’s not all. Being a phubber could also damage your social skills and drive you away from your friends and family. At reunions with family or friends, many people tend to stick to their cell phones while others are chatting happily with each other and this creates a strange atmosphere, Qilu Evening News reported.It can also cost you your life. There have been lots of reports on phubbers who fell to their death, suffered accidents, and were robbed of their cell phones in broad daylight.1、For what purpose does the author give the example of a cartoon in Paragragh2?A．To inform people of the bad effects of phubbing.B．To advertise the cartoon made by students.C．To indicate the world will finally be destroyed by phubbers.D．To warn doctors against using cell phones while treating patients.2、Which of the following is NOT a risk a phubber may have?A．His social skills could be affected.B．His neck and eyesight will be gradually harmed.C．He will cause the destruction of the world.D．He might get separated from his friends and family.3、Which of the following may be the author’s attitude t owards phubbing? A．Supportive. B．Opposed.C．Optimistic. D．Objective.4、What may the passage talk about next?A．Advice on how to use a cell phone. B．People addicted to phubbing.C．Measures to reduce the risks of phubbing. D．Consequences of phubbing.BWhat Theresa Loe is doing proves that a large farm isn’t a prerequisite for a modern grow-your-own lifestyle. On a mere 1/10 of an acre in Los Angeles, Loe and her family grow, can (装罐) and preserve much of the food they consume.Loe is a master food preserver, gardener and canning expert. She also operates a website,where she shares her tips and recipes, with the goal of demonstrating that everyone has the Array ability to control what’s on their plate.Loe initially went to school to become an engineer, but she quickly learned that her enthusiasm was mainly about growing and preparing her own food. “ got into cooking my own food and started growing my own herbs(香草)and foods for that fresh flavor,” she said. Engineer by day, Loe learned cooking at night school. She ultimately purchased a small piece of land with her husband and began growing their own foods.“I teach people how to live farm-fresh without a f arm,” Loe said. Through her website Loe emphasizes that ‘‘anybody can do this anywhere.” Got an apartment with a balcony (阳台)? Plant some herbs. A window? Perfect spot for growing. Start with herbs, she recommends, because “they’re very forgiving.” Just a little of the herbs “can take your regular cooking to a whole new level,” she added. “I think it’s a great place to start.” Then? Try growing something from a seed, she said, like a tomato or some tea.Canning is a natural extension of the planting she does. With every planted food, Loe noted, there’s a moment when it’s bursting with its absolute peak flavor. “I try and keep it in a time capsule in a canning jar,” Loe said. “Canning for me is about knowing what’s in your food, knowing where it comes from.”In addition to being more in touch with the food she’s eating, another joy comes from passing this knowledge and this desire for good food to her children: “Influencing them and telling them your opinion on not only being careful what we eat but understanding the bigger picture,” she said, “that if we don’t take care of the earth, no one will.”1、The underlined word “prerequisite” (Para. 1) is closest in meaning to“”.A．recipe B．substituteC．requirement D．challenge2、Why does Loe suggest starting with herbs?A．They are used daily. B．They are easy to grow.C．They can grow very tall. D．They can be eaten uncooked.3、According to Loe, what is the benefit of canning her planted foods?A．It can preserve their best flavor. B．It can promote her online sales.C．It can better her cooking skills. D．It can improve their nutrition.4、What is the “the bigger picture” (Para. 6) that Loe wishes her children to understand? Array A．The knowledge about good food. B．The way to live a grow-our-own life. C．The joy of getting in touch with foods. D．The responsibility to protect our earth第三部分语言知识运用（共两节）第一节（每小题1分，满分20分）阅读下面短文，从短文后各题所给的A、B、C和D四个选项中，选出可以填入空白处的最佳选项．It is widely believed that inner beauty is the most impressive in the world.On the outskirts of a town in England lies a nice cottage with a large garden where there lives an old and aged man. The old man is 1 pruning（修剪）, watering or fertilizing his flowers all the time. The garden 2 bees and butterflies dance and colorful flowers blossom all year around is so well-tended（被照顾地好）that every passer-by cannot but stop for a 3 with admiration.One day a young 4 went by the old man’s garden. He stopped and gazed at the splendid garden and the special cottage, totally 5 the admiration at the beauty of these sceneries, 6 how happy he could be 7 he lived in such a beautiful place. Then, all of a sudden he found the old gardener was 8 .Greatly shocked, the young painter 9 that old man, asking “why are you busy10 these flowers every day which you can’t see?” The blind gardener gave a wide smile, explaining “First, I was a gardener when I was young, and I 11 like this job. Second, while I can’t see these flowers I can 12 them. Third, I can smell the sweetness of them. 13 the last one, that’s you.”“Me? But you don’t know me.” responded the young pai nter.“Yeah. But I know flowers are angels which everyone knows and would never 14 . I know a great many people who show 15 for life would stop by and the beauty of my garden will get them into a good 16 . In the meantime, it also gives a 17 to me to have a word with you here and to enjoy the happiness these flowers have brought us.”The old man can’t see the beauty he’s created. 18 , every flower has eyes 19 which they can see the beauty and kindness of the old man’s heart and the sweetness of his soul.The blind man grows flowers in his heart. Failing the sight of the beauty of blossoming, hesurely can 20 the voice of it, I suppose.1、A．left B．kept C．seen D．made Array2、A．where B．which C．that D．what3、A．chat B．return C．discussion D．glance4、A．painter B．neighbor C．photographer D．traveler5、A．faced with B．lost in C．devoted to D．moved by6、A．thinking B．wondering C．picturing D．believing7、A．when B．if C．even if D．since8、A．particular B．special C．blind D．energetic9、A．approached B．reached C．watched D．prevented10、A．planting B．watering C．fertilizing D．tending11、A．easily B．really C．accidentally D．eventually12、A．get rid of B．give a touch to C．come up with D．have fun with13、A．Without B．In spite of C．And for D．Even so14、A．pick them up B．turn them down C．let them down D．give them up15、A．enthusiasm B．calmness C．kindness D．caution16、A．mood B．condition C．place D．life17、A．way B．time C．chance D．hand18、A．Therefore B．Anyway C．However D．Besides19、A．for B．in C．from D．with20、A．change B．hear C．remind D．accept第二节（每小题1.5分，满分15分）阅读下面材料，在空白处填入1个适当的单词或括号内单词的正确形式。

新编商务英语泛读book-2-unit-6-B

UNIT6 TEXT B Protecting Against Economic Loss （II）
Made by Mr. Jack
Insurance ?
？？
First thing to begin your job
？
五险一金 insurance and housing fund
• • • • • Endowment insurance Medical insurance Unemployment insurance work-related injury insurance Childbirth insurance
• 第三者责任险 • 全车盗抢险 • 车上责任险 • 玻璃单独破碎险 • 车辆停驶损失险 • 自然损失险 • 车载货物掉落责任险
• Para 5: Why people buy life insurance?
Comparison of Life Insurance Premium Growth Rate between China and Other Main Countries in the World, 2003-2005
• Responsibility --- If you think that you have a responsibility to do something, you feel that you ought to do it because it is morally right to do it
• • • • •
佣金索赔可保利益，保险利益在职父母可保利益
Read para 1 ~ para 2
• Q: What does liability mean here? • Make good --- pay for; make up for

商务英语听说实训试卷B

广州现代信息工程职业技术学院试卷（B 卷）2011—2012学年第二学期课程商务英语听说实训开课班级 11商英1.2.3 年级 11级班级学号学生姓名考试教室本试卷共 6 页，满分 100 分；考试时间： 90 分钟；考试方式：考试（查）一、单项选择题1（本大题共 5小题，每小题1分，共5分） 1.According to the passage, what do you have to do before you get to the departure gate? A To have something to drink. B To be seated in the waiting room. C To check in your bags. D To have a short sleep. 2.Which of the following is NOT included in the things that you’re required to show when you check in? A Passport B Ticket C Travel check D Airport-tax receipt 3.What will the attendant give you when you check in? A A tourist map. BA boarding pass. CA travel petal store. D A guide book. 4. Where can you buy something cheaper according to the passage?A. At the snack bar .B . At the duty-free shop.C. At the retail store.D. At the coffee shop.5. What is the most important thing of traveling by plane?A. to buy something cheap.B. to pay the airport tax.C. to give yourself plenty of time.D. to weigh your luggage试卷第1页（共 6 页）----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------装-----------------订-----------------线-----------------订-----------------线-----------------线-------------------内-------------------内-------------------不内-------------------不---------------------要单项选择题2（本大题共 5小题，每小题1分，共5分） 1.What does B2B stand for? A Business to Buyers. B Business to Business C. Business to Consumers. D Business to Sellers. 2.What does it mean when one is involved in B2B? A A Business sells its products to the end user. B A Business sells its products to another business. C Customers buy products from a business. D Customers do deals with a business. 3.What are referred to as B2C? A Transactions between a business and a company. B Transactions between a business and a shop. C Transactions between a business and the retailer. D Transactions between a business and the end user. 4.What does the difference between B2B and B2C marketing lie in? A The difference between customers ’ demand for comfort. B The difference between company ’s increasing profitability. C The difference between emotional perspectives of the buyers. D The difference between the quality of the business. 5.How should marketing strategies be designed? A According to the type of marketing one chooses. B According to the need of the marketing. C According to the change of the marketing. D According to the amount of profits one gains. 单项选择题3（本大题共5小题，每小题1分，共5分） 1.According to the passage, what should be developed for every exhibition success? A An exhibition space. B A new plan. C Banner stands. D literature holders. 2. What should be done first in the list of Do ’s ? A Planning in advance. B Setting achievable goals. C Booking a booth for exhibition. D Looking into the history of an exhibition. 3. Which of the following statements is NOT mantioned in creating a buzz?A Understanding which products to take.B Understanding the number of visitors.C Knowing how much stock to have.D Knowing how many literature holders are needed.4.What shouldn ’t you be afraid to do at an exhibition?A To use negative body language.B To use mobile phones.C To ask questions.D To argue with competitors.试卷第2页（共 6 页） --------------------------------------------------------------------------------------------------------------------------------------------------------------装-----------------订-----------------线-------------------内-------------------不---------------------要-----------------------答-------------------题试卷第1页（共页）5.Which kind of body language is unacceptable at an exhibition? A .Folder arms. B .Proper eye contact. C Smiling faces. D .Polite gestures. 单项选择题4（本大题共 5小题，每小题1分，共5分） 1.Which of the following statements is TRUE about a sales secretary? A It is difficult. B It is demanding. C It is easy . D It is challenging. 2.What is the first thing that sales secretary needs to learn? A Basic office skills. B Skills about sales. C Marketing strategies. D Personnel management. 3.Which is NOT mentioned as a sales secretary ’s primary role? A Providing clerical speed and a accuracy to the documents. B Filling copies of letters and reports. C Filling out and processing forms. D Keeping a calendar of her own schedule. 4.How will a sales secretary become a member of the sales force? A By finding out about the company ’s products. B By becoming familiar with the company ’s benefits. C By understanding the company ’s drawbacks. D By managing clerical tasks and keeping track of important information. 5.According to the passage, what aspect might a sales secretary ’s job include? A .A political aspect . B. A social aspect. aspect . C .A scientific aspect . D .A cultural aspect . 单项选择题5（本大题共 5小题，每小题1分，共5分） 1.What will you discover when you communicate with customers? A How they feel about your service and products. B What good service is . C The advantages of your products.D How to sell the products.2.What should you decide on from the communication with the customers.A The quality of your products.B What they want from your company.C What to get from the company.D How to produce the goods.3.Whom should you extend your relationship with?A Y our best and most influential customers.B The best director of the company.C The most influential media.试卷第3页（共 6 页）--------------------------------------------------------------------------------------------------------------------------------------------------------------装-----------------订-----------------线-------------------内-------------------不---------------------要-----------------------答-------------------题D The best salesmen. 4.Why should you extend your relationship with your best customers? A Because they are rich. B Because they want to buy your products. C Because they know well about your products and want to help you. D Because they have many advantages. 5.What can you rely on your customers for when you are doing market research? A For useful information. B For useful research. C For a promise. D For useful market. 单项选择题6（本大题共 5小题，每小题1分，共5分） 1.What is one of the best skills to have in any corporate setting? A The ability to persuade clients. B The ability to entertain clients. C The ability to win clients ’ support. D The ability to get along well with clients. 2.What does it mean if you impress your clients? A Y our business and other benefits will be repeated. B Y ou ’ll have more business than any other companies. C Y our company will be more famous. D More and more clients will support you. 3.What is the trick to entertaining clients.? A Satisfying their enjoyment. B Accompanying them at the dinner. C Amusing them with jokes. D Taking them to a movie. 4.Which of the following statements is NOT the way to entertain clients? A Taking clients out to a nice dinner. B Taking clients to a sporting event. C Showing clients around the city. D Talking business with clients in the office. 5.What is disappointing when you take a business to another city? A Not dining in the best restaurant. B Not taking in some of the local flavor. C Not tasting the delicious food.D Not sunbathing on the beach.试卷第4页（共 6 页）--------------------------------------------------------------------------------------------------------------------------------------------------------------装-----------------订-----------------线-------------------内-------------------不---------------------要-----------------------答-------------------题二、填空题1（本大题共 5小题，前2小题1分，后三题2分，共8分） 1 what is the greatest advantage of e-commerce? Global _________ is the the greatest advantage of e-commerce? 2 what markets can businesses carter to? Businesses can cater to local, national as well as ___________markets. 3 What opportunity can e-commerce give people? E-commerce gives people the opportunity to look for the _____________. 4 What chance can customers also get before deciding on the buying? Customers also get the change to read __________posted by previous shoppers. 5 How does e-commerce reduce the costs of a business? By reducing the costs associated with marketing, ________________and inventory management. 填空题2（本大题共 5小题，每小题 1分，共5分） 1.To avoid confusion and waste of the time ,what should an email be like ? It should be -_________________. 2.If nothing would happen when you didn ’t send the email, what is suggested to do? Y ou should __________________________________your email. 3.What should you do if your email requires action? Y ou should _________________________________. 4.Why shouldn ’t capital letters be used in an email? Because it ’s like shouting and__________________________________. 5.What is suggested to do if the material is confidential? Y ou should _______________________________________instead. 填空题3（本大题共 5小题，每小题 1分，共5分） 1. What does a trade show booth enhance? It enhances the _________________________________________of your company. 2. What is the way to make your exhibition booth visited most? Through making ______________________________________graphics. 3. Why should you make sure that the designs will not overshadow your product? Because the product is the ___________________________________________of your display. 4. What’s another thing that you should make sure? Another thing is that you need to make sure that___________________________________________. 5.Why is it necessary for you to keep an eye on your laptop?Because you will need one for your multimedia__________________________________.填空题4（本大题共 5小题，每小题 1分，共5分）1.What remains a key mode of communication in the business world?The _______________________________.2.What is conducted by telephone contact?A majority of global business and _________________________is conducted by telephone contact.3.On what days are you advised to contact your customers?In the _________________________________of the week.4.Why are Tuesday, Wednesday and Thursday better than Monday or Friday?Because office staff members are busy getting started at the beginning of the week and ______________________at the end.试卷第5页（共 6 页） --------------------------------------------------------------------------------------------------------------------------------------------------------------装-----------------订-----------------线-------------------内-------------------不---------------------要-----------------------答-------------------题5.On what days are you advised NOT to contact your customers. 填空题5（本大题共 5小题，每小题 1分，共5分） 1.What do customer service representatives use extensively in their work? They use computers ,telephone ,and _____________________-extensively in their work. 2.When will a representative open his or her file in the company ’s computer system? When the customer has an ________________________________with the company . 3.Who may provide assistance if the representative fails to solve a specific problem? A supervisor or other____________________________. 4.What do we know about call centers? It is a place where customer service workers spend the entire day ___________________________on the phone. 5.How do supervisors ensure customers are getting quality service?三.口语题描述（本大题共 10小题，每小题 2分，共22分） With the start of BBC World Service Television, millions of viewers in Asia and America can now watch the Corporation’s news (1) ________. And of course in Britain listeners and viewers can (2) ________ into two BBC television channels, five BBC national radio services and dozens of local radio stations. They are brought sport, comedy, drama, music, news and current affairs, education, religion, parliamentary coverage, children ’s programs and films for an (3) ________ license fee of ￡83 per household. It is a remarkable record, (4) ________ back over 70 years — yet the BBC’s futur e is now in (5) ________. The Corporation will survive as a publicly-funded broadcasting organization, at least for the time being, but its role, its size and its programs are now the subject of a (6) ________ debate in Britain. The debate was (7) ________ by the Government, which invited anyone with an opinion of the BBC — (8) ________ ordinary listeners and viewers — to say what was good or bad about the Corporation. (9) ________________________________________________________________.Defenders of the Corporation of whom there are many are fond of quoting the American slogan “If it isn’t broke, don’t fix it.” The BBC “isn’t broke”, they say, by which they mean it is not broken, so why bother to change it? (10) ________________________________________________________________. The commercial TV channels were required by the Thatcher Government’s Broadcasting Act to become more commercial, competing with each other for advertisers, and cutting costs and jobs. (11) ________________________________________________________________.试卷第6页（共 6 页） ------------------------------------------------------------------------------------------------------------------------------------------------------------- -装-----------------订-----------------线-------------------内-------------------不---------------------要-----------------------答-------------------题。

中职商务英语专业英语期末B卷参考答案1203

1. A w aitress is a woman who works in a restaurant.2. — Would you like to o rder now?3. My family often go to Jiangxi Hotel to have dinner. The food there is d elicious .4. Many students are looking forward to being v olunteer for the 2016 Olympic Games.5. — Sorry, she is not in at this moment. May I take a m essage?VI. Read & complete.阅读下列对话，并根据括号中的汉语提示选用英语补全对话。

(10points)说明：星期五下午课后，肖鹏打电话给李明想邀他一起去打乒乓球。

结果先接电话的是李明的爸爸，他请肖鹏稍后，一会儿，李明来接了电话，两人聊上了。

Xiao Peng: Hello! May I speak to Li Ming?Li Ming’s father: Hold on, pleas e. (请稍后).(A minute later )Li Ming: Hello! This is Li Ming speaking. Who is that (speaking)? (请问您是谁)Xiao Peng: Hi! This is Xiao Peng. What are you doing now?Li Ming:I’m playing computer games. (我在玩电脑游戏) What’s up?Xiao Peng: I’m playing table-tennis with Wang Yang in the Club.Li Ming: Oh! I like playing table-tennis best/Playing table-tennis is my favorite.(我最喜欢打乒乓球了).Xiao Peng: Oh. Welcome to join us. (欢迎加盟)Li Ming: Good. I’ll come soon.VII. Read & group. 阅读以下与餐厅有关的词汇，将其归类并填写在相应的项目栏中。

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文档来源为:从网络收集整理.word 版本可编辑.欢迎下载支持.衡水职业技术学院期末考试试卷2011-2012学年度第一学期2010级商务英语、应用英语商务英语泛读 B 卷注意事项：考生只可在答题纸上答题，在试题卷上作答无效。

Ⅰ. Vocabulary: Match the following words with their definitions. Write your answers on the Answer Sheet.1. retailer A it refers to the channel by which a product or service is sold2. inventory B physical product, pure product3. discount C a detailed list of all the items in stock.4. life assurance D a person or business that sells goods to the public5. tangible product E the act of reducing the selling price of merchandise6. placement F insurance paid to named beneficiaries when the insured person dies7. wholesaler G simplest, oldest, and most common form of business ownership in which only one individual acquires all the benefits and risks of running an enterprise8. cash H someone who buys large quantities of goods and resells them to merchants rather than to the ultimate customers.9. shareholder I money in coins or notes 10. sole proprietorship J owner of (business) shares or stocks, they are also called stockholdersⅡ. Multiple Choices （2 points for each question, 20 points in total ）Questions 1-10: There are 2 passages in this part that are followed by 10 questions. For each question, there are four suggested answers marked A, B, C and D. Read the passages. Carefully and then choose the best answer to each of the questions. Write your answers on the Answer Sheet.Passage 1Each morning his radio wakes him up with gentle music; the light gradually becomes brighter; the heater switches on and the coffee-percolator begins to makecoffee.For his cat, Bob has provided a warm mat, which he can switch on by computer system if he thinks it may be a bit cold for the cat while he’s out at wor k. And he’s working on an automatic cat feeder.Needless to say, he has a security system and a video phone as well as lots of TV sets, a mini-cinema and a satellite system, all controlled by computer. As he comes home from work, he uses his cellular phone to contact the central controller in the house to make sure the percolator is switched on so that he can have coffee as soon as be gets in.He lives alone with his cat, so he doesn’t need the central control to switchoff the television or the computer to stop children staying up late or wasting theirtime when they should be doing their homework!1. Bob hears gentle music on his radio________. A. after his work every day in the afternoon B. in order to wake up himself in the morning C. while he is repairing his computer at night D. in order to learn a popular song2. Bob warms the cat’s mat__________ when he’s out at work..A. by controlling his home computer systemB. by setting an automatic switch before he leaves homeC. by teaching his cat to use the switchD. by giving a call to the guard of his building3. What statement is TRUE according to the passage?A. He has a part-time servant to help him with the breakfast.B. He has a security system and a video phone as well as a satellite system at home.C. He has to get up very early to go out to work at weekends.D. He lives with his children and a cat. 4. Bob uses his cellular phone to check __ A. whether his supper is ready or notB. that no other people break into his houseC. whether the coffee percolator is switched onD. whether his children stay up late or not5. The central control of his house can be used to switch off the television or班级：___________ 姓名：__________ 学号：__________----------------------密-----------------------------------------封-----------------------------------------线--------------文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.the computer___.A. if he feeds too many catsB. if he has troubles with his catC. if he’s working on an automatic cat feederD. if children stay up too late or waste their timePassage 2Perhaps the most amazing thing to come out of kinesics, the study of body movement, was suggested by Professor Ray Birdwhistell. He believes that physical appearance is often culturally programmed. In other words, we learn our looks—we are not born with them. A baby has generally unformed facial(脸部的)features. A baby, according to Birdwhistell, learns where to set eyebrows by looking at those around—family and friends.This helps explain why the people of some regions of the United States look so much alike New Englanders or southerners have certain common facial characteristics that cannot be explained by genetics (遗传学). The exact shape of the mouth is not set at birth. It is learned later. In fact, the final mouth shape is not formed until well into adolescence (青春期). A husband and wife together for a long time often come to look somewhat alike. We learn our looks from those around us.This is perhaps why in a single country there are areas where people smile more than those in other areas. in the United States, for example, the South is the part where people smile most frequently. In New England they smile less, and in the western part of New York State still less. Many southerners find cities such as New York cold and unfriendly, partly because people on Madison Avenue smile less than people on Peach Tree Street in Atlanta, Georgia. People in densely populated urban areas also tend to smile and greet each other in public less than do people in rural areas and small towns.6. What does the passage mainly say about babies?A)Babies copy their facial features from their parents。