情系三农--大学生电子商务三创赛获奖作品

第二届全国大学生电子商务“创新、创意及创业”挑战赛

赛区作品

创新创意创业

作品编号：_____CQB091_____

参赛学校：___邮电大学__

作品名称: ______情系三农____

团队名称：_____梦之队______

指导老师：____王亚红_______

团队成员：_明娃_何秉轩_栋_程林_晋丞_

2010年11月

作品信息表

目录

三创概要

一项目的执行容````````````````````````````````````````````````````````````5 二项目的发展前景````````````````````````````````````````````````````````````5 三运营的核心模式````````````````````````````````````````````````````````````6 四项目的执行优势````````````````````````````````````````````````````````````6 五项目的可行性````````````````````````````````````````````````````````````````````` ```6

六项目的总结````````````````````````````````````````````````````````````````````` ``````7

第一章市场分析

1.1整体市场容量及前景```````````````````````````````````````````````````````````7

1.1.1总体网民规模`````````````````````````````````````````````````````````````7

1.1.2中国水果行业数量规模`````````````````````````````````````````````````7

1.2目标市场分析``````````````````````````````````````````````````````````````7

1.2.1网络社区交友````````````````````````````````````````````````````````````7

1.2.2中国水果行业电子商务发展阶段````````````````````````````````````8

1.3目标用户的分析```````````````````````````````````````````````````````````9

1.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````9

1.4.1市场趋势``````````````````````````````````````````````````````````````````9 1.4.2市场机会`````````````````````````````````````````````````````````````````````

``9

第二章运营方案

2.1公司理念````````````````````````````````````````````````````````````````````` ``````9

2.2公司目标````````````````````````````````````````````````````````````````````` ``````9

2.3发展战略````````````````````````````````````````````````````````````````````` ``````10

2.3.1整合用户服务与社区服务`````````````````````````````````````````````````10

2.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````10

2.3.3逐步推广扩散``````````````````````````````````````````````````````````````11

2.4业务与赢利模式```````````````````````````````````````````````````````````````````11

2.4.1业务体系````````````````````````````````````````````````````````````````````1 1

2.4.2业务详述````````````````````````````````````````````````````````````````````1 1

2.4.3业务发展规划```````````````````````````````````````````````````````````````11

2.4.4盈利模式````````````````````````````````````````````````````````````````````1 1

第三章项目实施方案

3.1总体架构````````````````````````````````````````````````````````````````````` ``````12

3.2各部分容````````````````````````````````````````````````````````````````````` ````14

3.2.1资讯频道````````````````````````````````````````````````````````````````````` 14

第四章网络推广方案