高中英语公开课课件-广告
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高中英语省公开课一等奖全国示范课微课金奖PPT课件
在PPT课件中，可以设计一些与课程内容相关的情境或场景，让学生在模拟情境中扮演不同的角色，进行实际操作和实践。这种方式可以帮助学生更好地理解知识在实际中的应用，同时提高其实际操作能力和问题解决能力。
课堂管理技能是指教师在课堂上有效地管理学生、维护课堂秩序、促进教学效果的技能和方法。
在PPT课件中，可以采用一些有效的课堂管理技巧，如制定明确的课堂规则、建立良好的师生关系、采用多样化的教学方式等。这些技巧可以帮助教师更好地管理课堂，提高教学效果和学生的学习效果。
要点一
要点二
To promote the reform of English teaching in high schools
This course aims to provide a reference for the reform of English teaching in high schools, promoting the modernization and internationalization of high school English teaching.
详细描述
总结：阅读和写作是英语学习的重点，本章节注重培养学生的阅读技巧和写作能力。
通过PPT展示不同类型的阅读材料，引导学生掌握阅读技巧，提高阅读速度和理解能力。同时，通过写作练习，培养学生的写作思维和表达能力，提高学生的英语写作水平。
01
详细描述
02
总结：听力和口语是英语学习的难点，本章节注重培养学生的听力和口语能力。
RESUME
REPORT
CATALOG
DATE
ANALYSIS
SUMMARY
目录
CONTENTS
Course IntroductionTeaching methods and techniquesTeaching content and implementationTeaching achievements and reflectionFuture outlook and suggestions
课堂管理技能是指教师在课堂上有效地管理学生、维护课堂秩序、促进教学效果的技能和方法。
在PPT课件中，可以采用一些有效的课堂管理技巧，如制定明确的课堂规则、建立良好的师生关系、采用多样化的教学方式等。这些技巧可以帮助教师更好地管理课堂，提高教学效果和学生的学习效果。
要点一
要点二
To promote the reform of English teaching in high schools
This course aims to provide a reference for the reform of English teaching in high schools, promoting the modernization and internationalization of high school English teaching.
详细描述
总结：阅读和写作是英语学习的重点，本章节注重培养学生的阅读技巧和写作能力。
通过PPT展示不同类型的阅读材料，引导学生掌握阅读技巧，提高阅读速度和理解能力。同时，通过写作练习，培养学生的写作思维和表达能力，提高学生的英语写作水平。
01
详细描述
02
总结：听力和口语是英语学习的难点，本章节注重培养学生的听力和口语能力。
RESUME
REPORT
CATALOG
DATE
ANALYSIS
SUMMARY
目录
CONTENTS
Course IntroductionTeaching methods and techniquesTeaching content and implementationTeaching achievements and reflectionFuture outlook and suggestions
高中英语ppt精品课件
as
Developing your own opinion about the topic based on the information presented in the text and your own background knowledge
Forming an Opinion
Literature
Characterized by realistic and abstract styles, such as Impressionism and Cubism
Art
Chinese culture emphasizes collectivism, respect for elders, and Filial Piety
单击此处添加正文，文字是您思想的为了最终呈现发布的。单击此处添加正文文字是您思。文字是您思。单击此处添加正文文字是您思。文字是您思。4行*21字
Practical writing experience
Provide a variety of writing exercises, including short essays, essays, abstracts, etc., to help students improve their writing skills through practical operations.
contents
目录
High school English cultural backgroundHigh School English Exam Skills
Basic knowledge of high school English
01
Summary word
Accumulate vocabulary
Developing your own opinion about the topic based on the information presented in the text and your own background knowledge
Forming an Opinion
Literature
Characterized by realistic and abstract styles, such as Impressionism and Cubism
Art
Chinese culture emphasizes collectivism, respect for elders, and Filial Piety
单击此处添加正文，文字是您思想的为了最终呈现发布的。单击此处添加正文文字是您思。文字是您思。单击此处添加正文文字是您思。文字是您思。4行*21字
Practical writing experience
Provide a variety of writing exercises, including short essays, essays, abstracts, etc., to help students improve their writing skills through practical operations.
contents
目录
High school English cultural backgroundHigh School English Exam Skills
Basic knowledge of high school English
01
Summary word
Accumulate vocabulary
高中英语必修课件LessonAdvertisements
Cultural advertising
promoting cultural activities, artistic works, etc., and enhancing cultural soft power.
Educational advertising
promoting educational concepts, school image, etc., to attract the attention of students and parents.
Advertising not only promotes products, but also reflects and shapes social culture, conveying values and lifeste content and structure
2 Function and Characteristics
Explore the functions of advertising, such as promotion, persuasion, and notification, and analyze the characteristics of advertising language, such as simplicity, creativity, and infectiousness.
purchasing desire and demand.
Public service advertising
Promoting the concept of social welfare
spreading positive social energy, advocating social morality, professional ethics, and family virtues.
promoting cultural activities, artistic works, etc., and enhancing cultural soft power.
Educational advertising
promoting educational concepts, school image, etc., to attract the attention of students and parents.
Advertising not only promotes products, but also reflects and shapes social culture, conveying values and lifeste content and structure
2 Function and Characteristics
Explore the functions of advertising, such as promotion, persuasion, and notification, and analyze the characteristics of advertising language, such as simplicity, creativity, and infectiousness.
purchasing desire and demand.
Public service advertising
Promoting the concept of social welfare
spreading positive social energy, advocating social morality, professional ethics, and family virtues.
人教版高一英语上册省公开课获奖课件说课比赛一等奖课件
Good medicine tastes bitter to the mouth .
2） write、read、sell、keep、prove、weigh、number、drink、 wear、pay、wash、open常用主动形式表被动意义。尤其是 有副词 well, easily时。
The book sells well .
9. 情态动词：情态动词 + be + 动词旳过去分词 The TV set can be mended by Tom.
总结
时间
一般
进行
完成
现在
is/are mended 被修
is/are being mended 正在被修
have/has been
mended 已经被修过
过去
was/were mended （过去）被修
被动语态旳构成
被动语态基本构成：be+动词旳过去分词 1.一般目前时 am/is/are +动词旳过去分词 The TV set is mended by Tom.
2.一般过去时 was/were +动词旳过去分词 The TV set was mended by Tom.
3. 一般将来时 shall/will be +动词旳过去分词 The TV set will/shall be mended by Tom.
Grammar
Passive Voice 被动语态
英语旳谓语动词有两种语态
主动语态（Active Voice) 被动语态 (Passive Voice)
（前者表达句子旳主语为动作旳发出者，后者表达句子旳主语为动作旳承受者。）
Tom broke the window. （主动语态）
2） write、read、sell、keep、prove、weigh、number、drink、 wear、pay、wash、open常用主动形式表被动意义。尤其是 有副词 well, easily时。
The book sells well .
9. 情态动词：情态动词 + be + 动词旳过去分词 The TV set can be mended by Tom.
总结
时间
一般
进行
完成
现在
is/are mended 被修
is/are being mended 正在被修
have/has been
mended 已经被修过
过去
was/were mended （过去）被修
被动语态旳构成
被动语态基本构成：be+动词旳过去分词 1.一般目前时 am/is/are +动词旳过去分词 The TV set is mended by Tom.
2.一般过去时 was/were +动词旳过去分词 The TV set was mended by Tom.
3. 一般将来时 shall/will be +动词旳过去分词 The TV set will/shall be mended by Tom.
Grammar
Passive Voice 被动语态
英语旳谓语动词有两种语态
主动语态（Active Voice) 被动语态 (Passive Voice)
（前者表达句子旳主语为动作旳发出者，后者表达句子旳主语为动作旳承受者。）
Tom broke the window. （主动语态）
高中英语 Unit1 Advertising Welcome to the unit课件 牛津译林版
Advance with English
牛津高中英语
(模块四 ·高一下学期)
精选ppt
1
Unit
1
Wele to the unit
Advertising
精选ppt
2
Unit 1
课件描述：
本堂课以听说为主，是整个单元的第 一课时，是对整个单元的导入，应起到 引导学生对本单元主题即广告业和广告 产生情趣的作用。
They are quite interesting, creative and we can get some useful information from them.
精选ppt
9
Observation:
Observe the four pictures on Page1. Try to divide them into two parts.
should protect the environment from now on.
精选ppt
14
Poster 3
Taking drug is harmful both
to the people who take drug
and their family. If someone
takes drugs, he will bee
“Shine that lasts for days” successfully to
persuade young people to buy this
shampoo.
精选ppt
16
More ads for you to discuss:
Can you think about a good slogan for each ad?
牛津高中英语
(模块四 ·高一下学期)
精选ppt
1
Unit
1
Wele to the unit
Advertising
精选ppt
2
Unit 1
课件描述：
本堂课以听说为主，是整个单元的第 一课时，是对整个单元的导入，应起到 引导学生对本单元主题即广告业和广告 产生情趣的作用。
They are quite interesting, creative and we can get some useful information from them.
精选ppt
9
Observation:
Observe the four pictures on Page1. Try to divide them into two parts.
should protect the environment from now on.
精选ppt
14
Poster 3
Taking drug is harmful both
to the people who take drug
and their family. If someone
takes drugs, he will bee
“Shine that lasts for days” successfully to
persuade young people to buy this
shampoo.
精选ppt
16
More ads for you to discuss:
Can you think about a good slogan for each ad?
高中英语课程ppt课件
Grammar parsing
Use pictures, animations, and other forms to showcase words and help students memorize them.
02
03
04
Simplify complex grammar rules using diagrams, tables, and other forms.
Reading comprehension
Reading is an important way to obtain information, and PPT courseware should provide reading materials and reading skills to improve students' reading comprehension ability.
目录
CONTENTS
The Renaissance: This period, starting in the 14th century, marketed as a rebirth of learning and culture in Europe The English Renaissance, in particular, saw a boom in literature, art, and music, with writers like Shakespeare playing a pivotal roleTime management: Reasonably arrange learning time, balance classroom learning and self-directed learning, and avoid excessive fatigue and ineffective lragmatic errors made by students in oral communication, and teach correct pragmatic strategies and skills to help students better engage in cross-cultural communication.
Use pictures, animations, and other forms to showcase words and help students memorize them.
02
03
04
Simplify complex grammar rules using diagrams, tables, and other forms.
Reading comprehension
Reading is an important way to obtain information, and PPT courseware should provide reading materials and reading skills to improve students' reading comprehension ability.
目录
CONTENTS
The Renaissance: This period, starting in the 14th century, marketed as a rebirth of learning and culture in Europe The English Renaissance, in particular, saw a boom in literature, art, and music, with writers like Shakespeare playing a pivotal roleTime management: Reasonably arrange learning time, balance classroom learning and self-directed learning, and avoid excessive fatigue and ineffective lragmatic errors made by students in oral communication, and teach correct pragmatic strategies and skills to help students better engage in cross-cultural communication.
高中英语词汇公开课(原创)ppt课件
反思教学方法和效果源自制定改进计划，提高教学 质量
感谢您的耐心观看
汇报人：
授课方式
词汇分类：按词性、词义等分类讲解，便于学生系统掌握 词根词缀：通过词根词缀的讲解，帮助学生理解词汇构成和记忆单词 语境记忆：将词汇放入语境中，让学生通过实际运用来记忆单词 练习巩固：提供相关练习，加强学生对词汇的掌握和理解
课程考核
课堂表现：根据学 生在课堂上的互动 和表现进行评估
学会常用语法和句型，提高 写作水平
培养英语思维习惯，增强语 感
掌握高频词汇，提高阅读速 度
激发学习兴趣和动力，提高 英语成绩
为未来考试打下基础
掌握更多词汇
提高阅读理解能力
增强写作表达能力
提升口语交流能力
课程亮点
专业教师授课
经验丰富：拥有多年教学经验的教师授课 授课内容：根据学生实际情况设计课程 授课方式：采用多种教学方法，如讲解、讨论、案例分析等 授课效果：能够帮助学生掌握英语词汇知识，提高英语应用能力
作业完成情况：定 期布置的词汇练习 和阅读理解等作业
期中考试：进行词 汇和阅读理解的测 试，检验学生的学 习成果
期末考试：全面考 察学生的词汇掌握 程度和英语应用能 力
课程资源
课本：提供基础 的知识和练习
课件：精简重点， 方便学生复习和 预习
视频：提供更直观 的学习资源，包括 发音、语法等
图片：帮助学生 更好地理解词汇 的含义和用法
公开课的目的和 意义
掌握3500个英语单词
课程目标
能够正确使用单词，不出现语法错误
了解单词的词性、词义、用法等
能够灵活运用单词进行口语和书面表达
高中生
适用人群
英语老师
想要提高英语词汇水平的人群
感谢您的耐心观看
汇报人：
授课方式
词汇分类：按词性、词义等分类讲解，便于学生系统掌握 词根词缀：通过词根词缀的讲解，帮助学生理解词汇构成和记忆单词 语境记忆：将词汇放入语境中，让学生通过实际运用来记忆单词 练习巩固：提供相关练习，加强学生对词汇的掌握和理解
课程考核
课堂表现：根据学 生在课堂上的互动 和表现进行评估
学会常用语法和句型，提高 写作水平
培养英语思维习惯，增强语 感
掌握高频词汇，提高阅读速 度
激发学习兴趣和动力，提高 英语成绩
为未来考试打下基础
掌握更多词汇
提高阅读理解能力
增强写作表达能力
提升口语交流能力
课程亮点
专业教师授课
经验丰富：拥有多年教学经验的教师授课 授课内容：根据学生实际情况设计课程 授课方式：采用多种教学方法，如讲解、讨论、案例分析等 授课效果：能够帮助学生掌握英语词汇知识，提高英语应用能力
作业完成情况：定 期布置的词汇练习 和阅读理解等作业
期中考试：进行词 汇和阅读理解的测 试，检验学生的学 习成果
期末考试：全面考 察学生的词汇掌握 程度和英语应用能 力
课程资源
课本：提供基础 的知识和练习
课件：精简重点， 方便学生复习和 预习
视频：提供更直观 的学习资源，包括 发音、语法等
图片：帮助学生 更好地理解词汇 的含义和用法
公开课的目的和 意义
掌握3500个英语单词
课程目标
能够正确使用单词，不出现语法错误
了解单词的词性、词义、用法等
能够灵活运用单词进行口语和书面表达
高中生
适用人群
英语老师
想要提高英语词汇水平的人群
《高中英语教学课件精品PPT》
Online Resources
Explore online platforms, websites, and applications to enhance learning, research, and language practice.
Virtual Collaborations
Connect with other classrooms worldwide for virtual exchanges, discussions, and collaborative projects.
Tips for Professional Growth and Development in High School English Teaching
Continuing Education
Participate in workshops, seminars, and conferences to stay updated on the latest teaching methodologies and trends.
Word Associations
Encourage students to connect new vocabulary with familiar words, images, and personal experiences.
Word Games and Activities
Make vocabulary learning fun and interactive through games, puzzles, and group activities.
Expose students to various cultures and foster intercultural communication through literature and authentic materials.
高中英语ADayintheClouds公开课最新版课件
Unit 3
Poetry and Prose: This unit introduces students to different types of poetry and prose, exploring the use of language, rhythm, imagery, and symbolism in both forms of literature.
04 Writing skills
Writing guidance
Topic Introduction
01
Provide a clear introduction to the topic, including
relevant background information and a thesis statement.
Analysis of Listening Materials
Language Level
Determine the language level of the listening material to ensure it is appropriate for the students' current proficiency level.
Student Works Review
1 2 3
Creativity and Originality
Evaluate the uniqueness and creativity of student submissions.
Argumentation and Logic
Examine the coherence and logic of student essays, assessing how well they support their claims.
Poetry and Prose: This unit introduces students to different types of poetry and prose, exploring the use of language, rhythm, imagery, and symbolism in both forms of literature.
04 Writing skills
Writing guidance
Topic Introduction
01
Provide a clear introduction to the topic, including
relevant background information and a thesis statement.
Analysis of Listening Materials
Language Level
Determine the language level of the listening material to ensure it is appropriate for the students' current proficiency level.
Student Works Review
1 2 3
Creativity and Originality
Evaluate the uniqueness and creativity of student submissions.
Argumentation and Logic
Examine the coherence and logic of student essays, assessing how well they support their claims.
高中英语省公开课一等奖全国示范课微课金奖PPT课件
Developing students' critical thinking skills
Encouraging students to analyze, evaluate, and synthesize information, and to make informed decisions in real-world contexts.
Improved student satisfaction with the course
Students are more satisfied with the PPT courseware-based English course, as it provides a more engaging and effective learning experience.
要点二
Enhanced students' ability to think critically
The PPT courseware encourages students to think creatively and critically about English language learning, promoting their ability to analyze and solve problems independently.
词汇和语法教学是英语学习的基石，本部分内容主要通过 PPT课件，系统地介绍了高中英语的重要词汇和语法知识 。
课件中包含了丰富的例句和练习，帮助学生深入理解词汇 和语法的实际运用。同时，通过有趣的互动游戏和挑战， 激发学生的学习热情，提高记忆效果。
Teaching Reading and Writing
Student feedback and evaluation
Encouraging students to analyze, evaluate, and synthesize information, and to make informed decisions in real-world contexts.
Improved student satisfaction with the course
Students are more satisfied with the PPT courseware-based English course, as it provides a more engaging and effective learning experience.
要点二
Enhanced students' ability to think critically
The PPT courseware encourages students to think creatively and critically about English language learning, promoting their ability to analyze and solve problems independently.
词汇和语法教学是英语学习的基石，本部分内容主要通过 PPT课件，系统地介绍了高中英语的重要词汇和语法知识 。
课件中包含了丰富的例句和练习，帮助学生深入理解词汇 和语法的实际运用。同时，通过有趣的互动游戏和挑战， 激发学生的学习热情，提高记忆效果。
Teaching Reading and Writing
Student feedback and evaluation
高中英语省公开课一等奖全国示范课微课金奖PPT课件
延时符
Presentation of teaching content
Provide students with a list of key words and phrases, and guide them to master these words through reading, speaking, and writing activities.
Dividing students into small groups and assigning them tasks or problems to solve through discussion and cooperation.
Interactive discussion
Providing opportunities for students to engage with each other's ideas and opinions, building on their collective knowledge and skills.
延时符
Contents
目录
Course Introduction and BackgroundPresentation of teaching contentAnalysis of teaching methodsEvaluation and Reflection on Teaching Effectiveness
Listening improvement
Guide students to listen to English materials, including slow-speed English news, English songs, English movies, etc., and help them improve their English listening ability through questions and answers.
高中英语A Day in the Clouds公开课PPT课件
effect
measures
Our action
Use an attractive image.
Write an interesting and unusual titspecies.
Tell the readers your suggestions.
Welcome to my class!
A DAY IN THE CLOUDS
Beauty
• To our left, snow-covered mountains disappear into clouds that seem almost close enough to touch.
• On the plain in front of us, we can just rmeacokegnoizuet a herd of graceful animals.
THANKS
Zhaxi
Saving the animals is saving ourselves. We are part of nature.
Only when we change our way of life can we live in harmony with nature and stop being a threat to it.
Assignment: 1.Choose one of the animals and design your
poster. 2.Put up your poster in your classroom or in a
public place.
I want to run in the sun!
I am a Tibetan antelope. My friends and I like running on the grass. When we were running , one of them was killed by the hunter, another was hit by a running car. Can you help me to run freely and safely?
高中英语写作公开课ppt课件
It provides a comprehensive guide to help students develop their writing ability, including essay writing, letter writing, and other practical writing tasks
It is important to understand the basic rules of English grammar, such as subject verb agreement, use of positions, and correct placement of commands PowerPoint presentations can break down these rules into easy to understand slides with examples and exercises to help students master them
Argumentative Writing: Practice and Feedback
01
02
03
04
Applied Writing
Applied Writing
Applied Writing
Applied Writing
01
02
03
04
Letters and Emails
Resumes and Cover Letters
Introduction
单击此处添加正文，文字是您思想的提一一二三四五六七八九一二三四五六七八九一二三四五六七八九文，单击此处添加正文，文字是您思想的提炼，为了最终呈现发布的良好效果单击此4*25}
The courseware uses a variety of examples and practical exercises to make learning more interesting and effective
It is important to understand the basic rules of English grammar, such as subject verb agreement, use of positions, and correct placement of commands PowerPoint presentations can break down these rules into easy to understand slides with examples and exercises to help students master them
Argumentative Writing: Practice and Feedback
01
02
03
04
Applied Writing
Applied Writing
Applied Writing
Applied Writing
01
02
03
04
Letters and Emails
Resumes and Cover Letters
Introduction
单击此处添加正文，文字是您思想的提一一二三四五六七八九一二三四五六七八九一二三四五六七八九文，单击此处添加正文，文字是您思想的提炼，为了最终呈现发布的良好效果单击此4*25}
The courseware uses a variety of examples and practical exercises to make learning more interesting and effective
高中英语优质课课件
Practical application
Listening and speaking are important aspects of English practical application. This section will improve students' listening comprehension and oral expression abilities through real-life contexts and scenarios, and cultivate their ability to use English in practical communication.
Learning strategy cultivation
Teachers should focus on cultivating students' learning strategies, such as memory strategies, note taking strategies, reading strategies, etc., to help students better master English knowledge and skills.
Basic Grammar Knowledge
This course will systematically introduce basic English grammar knowledge, including noun, verb, adjective, adverb and other parts of speech, as well as the basic structure of sentences.
contents
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Smoking kills!
Task-based reading: Table 2
Anti-smoking ad campaign To _5d_is__c_o_u_r_a_g_e__young people from smoking, we will start an anti-smoking ad campaign.
High-school teenagers Educate them about the bad__6p_h_y_s_i_c_a_l__ effects of smoking and how the smoking affects those around them Explain all the_a_d7v__a_n_t_a_g_e_s__of not smoking Show how smoking is not cool or attractive.
Fast reading
Read the article on page 18. Try to tell us the main idea of each paragraph. Para 1 the definition of an ad campaign
Para 2 the target audience and how to determine the target audience
Anti-smoking. 2. Why do they build this ad campaign?
Because the problem costs countries a lot of money and causes great damage to the welfare of the people.
Unit 1 Project Developing an Ad Campaign
Teaching aims
In this lesson, you will learn:
Some basic information about an ad campaign from the first Passage
4. What should your advertising campaign depend on?
Mainly depend on the target audience and which kinds of ads reach that group best.
Task-based reading: Table 1
How to apply what you have learnt to develop your own ad campaign
Review: Quiz
Lead in
An advertisement uses words and pictures to __p_e_rs_u_a_d_e(劝说) people to buy a product or service, or to ___b_e_li_e_ve__in(相信) an idea. There are two main types of advertisements----___c_o_m_m__e_rc_ia_l_a_d_s___and ___p_u_b_l_ic_s_e_r_v_ic_e__a_d_s_. The former are usually __p_a_id_f_o_r__(付费) and always＿p＿lay＿tr＿ic＿ks＿on＿（欺骗，捉弄）customers.
Decide your approach to _g_4e_tt_i_n_g__Your message across.
Read the second article on page 19 and answer the following questions: 1. What is the subject of this ad campaign?
Para 3 what the ad campaign says Para 4 how to reach the target audience
3. Why do you need to research your audience? Because the right message needs to be created for the right people.
Title How do you build an ad campaign
starting Have a clear_a_i1m_ and an audience in
mind; figure out exactly what you want
to tell them and what you’re trying to
3. Who is the target audience for this ad campaign? High-school teenagers.
4. What does the ad campaign aim to do? To discourage young people from
smoking. 5. What is the slogan for this campaign?
While the latter are often run __fo_r_f_re_e___(免费的). They tend to _d_e_a_l _w_it_h___(关于)
widespread social concerns, and are ____m_e_a_n_t_t_o___(旨在) educate people about
ห้องสมุดไป่ตู้
m__a2k_e_them do.
Who
Determine your _ta3r_g_e__t _audience by researching and analyzing in advance.
What How
Decide what you want the audience to know or think about
health, safety, or any other problem that affects public welfare.
Anti-smoking ad campaign
Appreciate a video clip, and think about what impresses you most in this video.
Task-based reading: Table 2
Anti-smoking ad campaign To _5d_is__c_o_u_r_a_g_e__young people from smoking, we will start an anti-smoking ad campaign.
High-school teenagers Educate them about the bad__6p_h_y_s_i_c_a_l__ effects of smoking and how the smoking affects those around them Explain all the_a_d7v__a_n_t_a_g_e_s__of not smoking Show how smoking is not cool or attractive.
Fast reading
Read the article on page 18. Try to tell us the main idea of each paragraph. Para 1 the definition of an ad campaign
Para 2 the target audience and how to determine the target audience
Anti-smoking. 2. Why do they build this ad campaign?
Because the problem costs countries a lot of money and causes great damage to the welfare of the people.
Unit 1 Project Developing an Ad Campaign
Teaching aims
In this lesson, you will learn:
Some basic information about an ad campaign from the first Passage
4. What should your advertising campaign depend on?
Mainly depend on the target audience and which kinds of ads reach that group best.
Task-based reading: Table 1
How to apply what you have learnt to develop your own ad campaign
Review: Quiz
Lead in
An advertisement uses words and pictures to __p_e_rs_u_a_d_e(劝说) people to buy a product or service, or to ___b_e_li_e_ve__in(相信) an idea. There are two main types of advertisements----___c_o_m_m__e_rc_ia_l_a_d_s___and ___p_u_b_l_ic_s_e_r_v_ic_e__a_d_s_. The former are usually __p_a_id_f_o_r__(付费) and always＿p＿lay＿tr＿ic＿ks＿on＿（欺骗，捉弄）customers.
Decide your approach to _g_4e_tt_i_n_g__Your message across.
Read the second article on page 19 and answer the following questions: 1. What is the subject of this ad campaign?
Para 3 what the ad campaign says Para 4 how to reach the target audience
3. Why do you need to research your audience? Because the right message needs to be created for the right people.
Title How do you build an ad campaign
starting Have a clear_a_i1m_ and an audience in
mind; figure out exactly what you want
to tell them and what you’re trying to
3. Who is the target audience for this ad campaign? High-school teenagers.
4. What does the ad campaign aim to do? To discourage young people from
smoking. 5. What is the slogan for this campaign?
While the latter are often run __fo_r_f_re_e___(免费的). They tend to _d_e_a_l _w_it_h___(关于)
widespread social concerns, and are ____m_e_a_n_t_t_o___(旨在) educate people about
ห้องสมุดไป่ตู้
m__a2k_e_them do.
Who
Determine your _ta3r_g_e__t _audience by researching and analyzing in advance.
What How
Decide what you want the audience to know or think about
health, safety, or any other problem that affects public welfare.
Anti-smoking ad campaign
Appreciate a video clip, and think about what impresses you most in this video.