学术英语Unit 5 课后练习答案

• •
• 与消费者建立长期的关系 •
• 因特网宽带连接
• 信息数据库
• •
computer products large quantities of raw materials increase the volume of purchases build long-term relationships with the customers broadband access to the Internet information database
• comparison shopping: 货比三家
Smarter.com is a comparison shopping website that compares prices and products at online stores to help consumers save money.
generate sales revenue
Unit 5 E-Business
Text A
Language building-up
Formal English
The following sentences are selected from Text A. Replace the underlined formal words with less formal ones.
1 Since the beginning of commercial activity on the internet,
developments in e-business have been spectacular. 2 Since 2000, e-business activity has been undergoing a slowdown causing a shakeout of excessive optimism. 3 Today, most firms involved in e-business use a more intelligent approach to development.
Unit 5 E-Business
Text A
Language building-up
Specialized vocabulary
• carrying costs: 持有成本
In marketing, carrying cost refers to the total cost of holding inventory.
Specialized vocabulary
1. Translate the following terms from English into Chinese or vice versa.
• • • • •
e-business models reduce expenses corporate clients unsold inventory wholesalers and retailers • comparison shopping • buying preferences • individualized service
Unit 5 E-Business
Text A
Suggested answers
Complete the following sentences with the correct form of the terms in the box.
conduct business
growth opportunity
5
E-Business
E-business (electronic business), a term coined by IBM’s marketing and Internet teams in 1996, is defined as the application of information and communication technologies in support of business activities. It enables companies to link their internal and external data processing systems more efficiently, to work more closely with suppliers and partners, and to better satisfy the needs of their customers. In this unit, we will learn about e-business through concrete examples.
factors affecting e-business planning that originate from outside the organization
a firm’s planning activities, organization structure, human resources, management decisions, information database, available financing
Unit 5 E-Business
Text A
Language building-up
Specialized vocabulary
• long-term relationships: 长期关系
Our efforts are focused in building and maintaining long-term relationships.
equipment and software
Travel bookings
Unit 5 E-Business
• Text A
The Future of E-Business: Growth, Opportunities, and Challenges
─ Critical reading and thinking
Sales revenue is the amount realized from selling goods or services in the normal operations of a company in a specified period. Companies can calculate their sales revenue from a derived number based on the cost of a unit and the number of units sold.
Text A
Critical reading and thinking
Type of environmenta l forces
Definition
—
Text analysis
Factors involved
Internal forces
factors closely associated with the actions and decisions taking place within a firm
Unit 5 E-Business
Activity
Lead-in
Listen to an introduction to the concept of e-business, and fill in the blanks with the exact words you hear.
collaborating with business partners IBM parts and supplies do joint research
B2C
individual customers Barnes&noble.com and Lands’end.com
Unit 5 E-Business
Text A
Critical reading and thinking
Overview
—
Text analysis
Task 1
Developments in e-business
• 创造销售收入 • facilitate sales transactions • 简化交易程序 • 标价合理、高品质的产品 • fairly priced, high-quality • 大量的原材料 • 增加购买量
Specialized vocabulary
• generate sales revenues
• • • • •
电子商务模式 减少开销 企业客户 未售的存货 批发商和零售商
• 比较购物 • 购物偏好 • 个性化服务
Unit 5 E-Business
Text A
Language building-up
1. Translate the following terms from English into Chinese or vice versa.
4 The long-term view held by the vast majority of analysts is
that the Internet will continue to expand along with related technologies.
Unit 5 E-Business
Unit 5 E-Business
Text A
Language building-up
Specialized vocabulary
• conduct business: 开展业务
He said he had to conduct some business with the grain merchant.
• sales transaction: 销售，交易
Every day, millions of people take part in countless sales transactions across the globe, creating a constant flow of value.
Human resources
Unit 5 E-Business
Text A
Suggested answers
Complete the following sentences with the correct form of the terms in the box.
individualized services buying preferences
Unit 5 E-Business
Text A
Language building-up
Specialized vocabulary
2. Complete the following sentences with the correct form of the terms in the box.
• sales revenue: 销售收入
• Background information • Overview
─ Language building-up
• Specialized vocabulary • Formal English
Unit 5 E-Business
Text A
Critical reading and thinking
globalization, demographic, societal, economic, competitive, technological, and political and legal forces
External forces
Unit 5 E-Business
Text A
Βιβλιοθήκη Baidu
Language building-up
Overview
—
Text analysis
Task 1
Two fundamental models of e-business
Model
Customer focus other businesses
Examples mentioned Dell, General Motors and Ford
B2B
• buying preference: 购买倾向, 购物偏好
The company could carry out the questionnaires to make sure the customers’ buying preference and their habits of buying toys.