商务英语写作chapter1精品PPT课件
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商务英语写作_chapter_1
外语教学与研究出版社 15
Courtesy
The following are ways to make your writing be courteous: 1) use proper expressions Thanks, when others do favor for you Please, when you ask for something from others Sorry, when you cannot satisfy others‟ request
外语教学与研究出版社 6
Functions of Business Writing
1.
2. 3.
To inform To influence/persuade To entertain
外语教学与研究出版社
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To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations . The major purpose of most of these messages is to have the receiver understand a body of information and concentrate on the logical presentation of the content.
posture
facial expressions
space and distance
外语教学与研究出版社
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Forms of Business Communication
实用商务英语写作chapter-1PPT课件
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activity
A customer, Mr Roman, wrote a letter requesting that his credit card account not be debited. Simon, an HSBC colleague who is learning English, wrote back to Mr Roman. Read Simon's letter below. Why do you think Simon wrote this letter (writer's purpose)?
If you plan well, your writing is more likely to get the results you want.
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2.Planning : How to do it
How can you plan your writing? Effective writers use 3 strategies.
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The Writing Process : A Quick Review
Do you remember the 5 stages of the process?
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1.Planning: Why Do It
You begin the Writing Process by planning.
“if you fail to plan, you plan to fail.” So you need to plan your writing ... and then write according to your plan.
HSBC CREDIT CARD 5411 8001 7633 8766
商务英语写作 chapter 1[优质ppt]
![商务英语写作 chapter 1[优质ppt]](https://img.taocdn.com/s3/m/bc27aa65804d2b160b4ec04f.png)
Exercise II on page 16
• 11.. WYoeurwoirldler bweill pbeledaesliveedretdobydMelayiv1e6.r your order by May 16.
• 33.. YoIu awmill pbleegalasdetotkonoiwnfthoartmyoyuorureqtuheastt foIr cpaanymgernatnotf tryaoveulrexrpeeqnuseessits gfraonrtedp.ayment of t6r.aYovuerlleettxepreonf sMeasy.16 has been received.
1
Chapter
An Overview of Business Writing
Contents of this chapter I. Functions of Business Writing II. Six C’s—Criteria and Techniques for Effective Business Writing
1. To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business.
The purpose is to have the receiver understand a body of information and concentrate on the logical presentation of the contents.
1
unit 1 商务英语 ppt课件
ppt课件
20
Tariff & Barrier
Tariff ：an amount that must be paid when particular goods are imported into a country or occasionally when they are exported.
12
IGOs
UN (United Nations)
IAEA International Atomic Energy Agency
IMF International Monetary Fund
World Bank World Bank Group
ASEAN Association of Southeast Asian Nations
email…… the quick spread of SARS and other epidemics? the sending of peace corps to war-areas in the other parts of the world? Toyota outsources its auto parts to U.S manufacturers
What is the relationship between globalization and international organizations?
What are international organizations?
ppt课件
10
Can you recognize these organizations?
经济停滞
economic recession
经济衰退
geographical disparities
商务英语写作课件-unit 1
Business writing : a. no fancy words b. no complicated expressions c. is intended to communicate information
Academic writing (example): complex structure
Compare the following sentences:
Unclear
Clear
We sent you 3 samples this
We sent you this morning, by
morning of the products that you air, 3 samples of the products
Employees want to keep their jobs they will work hard for promotions.
Correct
The meeting of the market investigation report was held on Wednesday.
Employees want to keep their jobs. They will work hard for promotions.
Compare the following sentences:
Uncourteous
Courteous
We request early reply.
We appreciate your
early reply.
We regret you have misunderstood us.
We are sorry we didn’t make ourselves clear.
Academic writing (example): complex structure
Compare the following sentences:
Unclear
Clear
We sent you 3 samples this
We sent you this morning, by
morning of the products that you air, 3 samples of the products
Employees want to keep their jobs they will work hard for promotions.
Correct
The meeting of the market investigation report was held on Wednesday.
Employees want to keep their jobs. They will work hard for promotions.
Compare the following sentences:
Uncourteous
Courteous
We request early reply.
We appreciate your
early reply.
We regret you have misunderstood us.
We are sorry we didn’t make ourselves clear.
商务英语 Unit 1 globalisationPPT课件
2021/3/13
完整版课件
3
on
We are not a global business. We are a collection of local business with intense global coordination.
2021/3/13
Percy Barnevik(1988-2002) Swedish business leader
word
2021/3/13
完整版课件
9
Unit One Globalisation
Listening Warm-up discussion
For or against globalisation?
•Destroys cultural diversity •Homogenizes our world •Bankrupts local small businesses
Listening Warm-up discussion
For or against globalisation?
•Weakens protection of the environment •Reduces autonomy of governments
•Helps raise people’s awareness of environmental protection •Helps build efficient government
CEO and later Chairman of Asea
Brown Boveri（阿西布朗勃法瑞公
司).
完整版课件
4
Unit one Globalisation
Starting up understand globalisation
商务英语1ppt课件
Answer
Part One—Unit 1
6. As a result of the changes made, you will be in charge of the general office.
7. We have received your remittance of US $ 7890. 8. We hope to receive your catalogue soon. 9. Thank you for your order No. 68 dated March 5.
Exercise
1. Rewrite the worn-out, trite and wordy phrases in the following sentences with fresh, more concise ones.
① In the event that we cannot meet the deadline, we will refund your money.
④ We will write to you at an early date. ⑤ We will furnish all the required documents.
Answer
Exercise
1. Rewrite the worn-out, trite and wordy phrases in the following sentences with fresh, more concise ones.
closes for vacation July 4 -- 11. 3. We are unable to obtain the letter he has in his possession. 4. We will write to you soon. 5. We will give/provide all the required documents.
《商务英语写作》课件Lecture 1 Introduction
2. The purpose of this book:
This book will give you an introduction into the most common types of business writing you are likely to meet.
II. The outline of this book
2. Differences (1) Academic writing at college involves essays or assignments for
a teacher who then corrects the work and awards a grade. (2) Business writing is intended to make business transactions or
❖ Writing involve a number of stages :
❖ (1) Clarifying your aim ❖ (2) Identifying your readers ❖ (3) Generating ideas ❖ (4) Organizing the ideas ❖ (5) Sketching a synopsis ❖ (6) Drafting your text ❖ (7) Revising and editing ❖ (8) Proofreading
❖ Part One Introduction
❖ Chapter 1: Introduction of business writing
❖ Part Two Business Correspondence
❖ Chapter 2: The layout of business correspondences
This book will give you an introduction into the most common types of business writing you are likely to meet.
II. The outline of this book
2. Differences (1) Academic writing at college involves essays or assignments for
a teacher who then corrects the work and awards a grade. (2) Business writing is intended to make business transactions or
❖ Writing involve a number of stages :
❖ (1) Clarifying your aim ❖ (2) Identifying your readers ❖ (3) Generating ideas ❖ (4) Organizing the ideas ❖ (5) Sketching a synopsis ❖ (6) Drafting your text ❖ (7) Revising and editing ❖ (8) Proofreading
❖ Part One Introduction
❖ Chapter 1: Introduction of business writing
❖ Part Two Business Correspondence
❖ Chapter 2: The layout of business correspondences
商务英语写作概述ppt课件
The ability to write effectively is a valuable
business asset.
Three reasons: 1) business is transacted in writing; 2) writing effectively helps increase company sales and profit; 3) proficiency in writing gives a personal advantage
BUSINESS WRITING
商务英语写作
Course Outline
2023/11/10
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1
Text Book
商务英语写作(修订版)
BUSINESS ENGLISH WRITING
胡英坤 车丽娟 主编 外语教学与研究出版社 2013.8
2023/11/10
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2
Contents
1 An Overview of Business W商务ri写tin作g概述 2 Structure and Style of Bus商in务e信s函s 的Le结t构te与rs格式 3 Sales-related Inquiries and询R盘e与p回li复es 4 Orders and Confirmation L订e单tt与er确s认函 5 Letters about Shipment 装运函
The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader.
2023/11/10
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商务英语写作实务课件U1·PPT
we’re having tomorrow! See you then, Chris
Courtesy means to show our appreciations and respect to the reader.
Sample
Jeff,
I wanted to let you know that I don’t like your team always monopolizes the discussion at our weekly meetings. I have a lot of projects, and I really need time to get my team’s progress discussed as well. So far, thanks to your team, I haven’t been able to do that. Can you make sure they make time for me and my team next week?
Concreteness means description should be vivid, specific and definite rather than vague, general and abstract.
Sample
How much time do you spend every day packing your kids’ lunches?
No more! Just take a complete Lunchbox Wizard from your refrigerator
each day to give your kids a healthy lunch AND have more time to play or read with them!
Courtesy means to show our appreciations and respect to the reader.
Sample
Jeff,
I wanted to let you know that I don’t like your team always monopolizes the discussion at our weekly meetings. I have a lot of projects, and I really need time to get my team’s progress discussed as well. So far, thanks to your team, I haven’t been able to do that. Can you make sure they make time for me and my team next week?
Concreteness means description should be vivid, specific and definite rather than vague, general and abstract.
Sample
How much time do you spend every day packing your kids’ lunches?
No more! Just take a complete Lunchbox Wizard from your refrigerator
each day to give your kids a healthy lunch AND have more time to play or read with them!
Unit 1 Business Letter Writing63页PPT文档
外贸函电
Introduction
The business letter is the principal means used by a business firm to keep in touch with its customers, often it is the only one in that the customers form their impression of the firm from the tone and quality of the letters it sends out. Generally, the function of a business letter may be said: (1) to covey a message; (2) to make or accept an offer; (3) to deal with matters concerning negotiation of business, etc.
本课程的目的是学习外贸业务书信的标准格式， 了解通过哪些途径来发展新客户，开拓新市场， 如何进行询购某商品，怎样报盘和还盘，怎样 灵活运用付款方式，如何做到重合同守信用， 怎样去审查信用证，做到不出差错，在理赔和 索赔中做到有理有利有节；学会拟写信函和电 传传真的写作技巧。
学习内容： 本课程主要学习信例，大量学习外贸实 务基本环节中有代表性的信例。外贸实 务基本环节有：建立业务关系和资信调 查、询盘、报盘和报价、还盘、订单， 履行订单、支付、包装和运输、信用证 的修改和展期、索赔和解决索赔等。
课程简介
本课程是一门将英语与外贸业务相结合的 课程。通过介绍外贸实务中各种英文业务函件， 电传和传真以及其它方式的写作格式，商业术 语和各种不同的表达方法，并通过介绍对外贸 易各环节的具体做法，使学生在提高英语水平 的同时，熟练掌握对外贸易业务中常用的基本 术语及表达技能，培养和提高他们的外贸业务 工作能力
Introduction
The business letter is the principal means used by a business firm to keep in touch with its customers, often it is the only one in that the customers form their impression of the firm from the tone and quality of the letters it sends out. Generally, the function of a business letter may be said: (1) to covey a message; (2) to make or accept an offer; (3) to deal with matters concerning negotiation of business, etc.
本课程的目的是学习外贸业务书信的标准格式， 了解通过哪些途径来发展新客户，开拓新市场， 如何进行询购某商品，怎样报盘和还盘，怎样 灵活运用付款方式，如何做到重合同守信用， 怎样去审查信用证，做到不出差错，在理赔和 索赔中做到有理有利有节；学会拟写信函和电 传传真的写作技巧。
学习内容： 本课程主要学习信例，大量学习外贸实 务基本环节中有代表性的信例。外贸实 务基本环节有：建立业务关系和资信调 查、询盘、报盘和报价、还盘、订单， 履行订单、支付、包装和运输、信用证 的修改和展期、索赔和解决索赔等。
课程简介
本课程是一门将英语与外贸业务相结合的 课程。通过介绍外贸实务中各种英文业务函件， 电传和传真以及其它方式的写作格式，商业术 语和各种不同的表达方法，并通过介绍对外贸 易各环节的具体做法，使学生在提高英语水平 的同时，熟练掌握对外贸易业务中常用的基本 术语及表达技能，培养和提高他们的外贸业务 工作能力
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外语教学与研究出版社
汇付流程
外语教学与研究出版社
托收流程
外语教学与研究出版社
信用证流程
外语教学与研究出版社
Useful Sentence Patterns
1. Would you please/ Could you please/ Will you please…?
2. We are interested in/ We are in the market for…/ We would like to
3. If a number of questions are involved, list the questions by numbers or bullets, or leave space between questions.
4. End with goodwill words adapted to each particular situation.
外语教学与研究出版社
What is an inquiry?
In international trade, inquiries are usually made by the buyers to get information about the goods to be ordered.
外语教学与研究出版社
Generally a detailed inquiry includes many parts:
the name and descriptions of commodity;
quality or specifications; quantity; terms of price (FOB, CFR, CIF, etc.) terms of payment (by L/C, D/P, etc. ) time of shipment; packing method; …
外语教学与研究出版社
Terms of pricing
6 most popular FOB CIF CFR FCR CPT CIP
外语教学与研究出版社
ห้องสมุดไป่ตู้
Terms of pricing[ Incoterms-2000 ]
7 others EXW FAS DAF DES DEQ DDU DDP
Chapter 3
Inquiries and Requests
外语教学与研究出版社
Reasons for writing a request letter:
to obtain information; to receive printed matter; to receive sample products; to order merchandise; to engage service; to make reservations; to seek special favors.
请尽早寄来最新目录5份。
外语教学与研究出版社
Patterns and Substitutions
5. Perhaps at the same time you could quote us your lowest / best / prevailing / competitive prices for the abovementioned goods.
我们对贵方在最新一期《中国对外贸易》上 所刊登的广告很感兴趣，并希望得知该商品 的详细情况。
外语教学与研究出版社
Patterns and Substitutions
4. Please send us five copies of your latest catalogues at your earliest convenience.
外语教学与研究出版社
General Plan for Direct Order [DELG]
1. Begin directly with the objective—either a specific question or a general request for information.
2. Include necessary explanation—wherever it fits.
3. We will appreciate it very much if…
外语教学与研究出版社
Patterns and Substitutions
1. We visited your stand at the Canton Fair and are now writing you to inquire about your silk neckties.
也许与此同时你方能报给我们 上述商品的最低价。
外语教学与研究出版社
我们对你方货品展览室 里陈列的男式衬衫很感 兴趣。
外语教学与研究出版社
Patterns and Substitutions
3. Your advertisement in the latest issue of China Foreign Trade interests us, and we would like to receive full details of your commodities.
我们参观了你方设在广 交会上的展位，现特致 函向你方询问有关丝制 领带的情况。
外语教学与研究出版社
Useful Expressions Canton Fair: China’s (Spring / Autumn) Export Commodities Fair
广交会：中国（春季/秋季）出口商品交易会
外语教学与研究出版社
Patterns and Substitutions
2. We are interested in / in the market for / potential buyers of / considering buying / ready to purchase your men’s shirts displayed in your showroom.
汇付流程
外语教学与研究出版社
托收流程
外语教学与研究出版社
信用证流程
外语教学与研究出版社
Useful Sentence Patterns
1. Would you please/ Could you please/ Will you please…?
2. We are interested in/ We are in the market for…/ We would like to
3. If a number of questions are involved, list the questions by numbers or bullets, or leave space between questions.
4. End with goodwill words adapted to each particular situation.
外语教学与研究出版社
What is an inquiry?
In international trade, inquiries are usually made by the buyers to get information about the goods to be ordered.
外语教学与研究出版社
Generally a detailed inquiry includes many parts:
the name and descriptions of commodity;
quality or specifications; quantity; terms of price (FOB, CFR, CIF, etc.) terms of payment (by L/C, D/P, etc. ) time of shipment; packing method; …
外语教学与研究出版社
Terms of pricing
6 most popular FOB CIF CFR FCR CPT CIP
外语教学与研究出版社
ห้องสมุดไป่ตู้
Terms of pricing[ Incoterms-2000 ]
7 others EXW FAS DAF DES DEQ DDU DDP
Chapter 3
Inquiries and Requests
外语教学与研究出版社
Reasons for writing a request letter:
to obtain information; to receive printed matter; to receive sample products; to order merchandise; to engage service; to make reservations; to seek special favors.
请尽早寄来最新目录5份。
外语教学与研究出版社
Patterns and Substitutions
5. Perhaps at the same time you could quote us your lowest / best / prevailing / competitive prices for the abovementioned goods.
我们对贵方在最新一期《中国对外贸易》上 所刊登的广告很感兴趣，并希望得知该商品 的详细情况。
外语教学与研究出版社
Patterns and Substitutions
4. Please send us five copies of your latest catalogues at your earliest convenience.
外语教学与研究出版社
General Plan for Direct Order [DELG]
1. Begin directly with the objective—either a specific question or a general request for information.
2. Include necessary explanation—wherever it fits.
3. We will appreciate it very much if…
外语教学与研究出版社
Patterns and Substitutions
1. We visited your stand at the Canton Fair and are now writing you to inquire about your silk neckties.
也许与此同时你方能报给我们 上述商品的最低价。
外语教学与研究出版社
我们对你方货品展览室 里陈列的男式衬衫很感 兴趣。
外语教学与研究出版社
Patterns and Substitutions
3. Your advertisement in the latest issue of China Foreign Trade interests us, and we would like to receive full details of your commodities.
我们参观了你方设在广 交会上的展位，现特致 函向你方询问有关丝制 领带的情况。
外语教学与研究出版社
Useful Expressions Canton Fair: China’s (Spring / Autumn) Export Commodities Fair
广交会：中国（春季/秋季）出口商品交易会
外语教学与研究出版社
Patterns and Substitutions
2. We are interested in / in the market for / potential buyers of / considering buying / ready to purchase your men’s shirts displayed in your showroom.