商务英语综合教程共16页word资料
21世纪商务英语综合教程3册1—5单元复习资料
21世纪商务英语综合教程3册1—5单元复习资料辅修21世纪商务英语综合教程1—5单元复习资料词组解释（英汉互译）monetary policy free trade trade barrier economic bailout货币政策自由贸易贸易壁垒经济援助mission statement price tag initial public offering investment bank远景宣言价格标签首次公开募股投资银行market-skimming pricing commercial bank headhunter entrenched interest市场撇脂定价法商业银行猎头既得利益break-even pricing trade liberalization import competition human resources盈亏平衡定价法贸易自由化进口竞争人力资源job vacancy money supply recruitment strategy import tariff 职位空缺货币供给招聘策略进口关税stock underwriting penetration pricing price leadership talent pool股票承销市场渗透定价法价格主导地位人才库economic integration job descriptions job fair checking account经济一体化职位描述招聘会支票账户price discrimination substitute product credit union economies of scale价格差别替代产品信用合作社规模经济customer value line of credit economic downturn deceptive pricing顾客价值信贷额度经济下滑欺骗性定价法mortgage savings account service sector international reserve抵押贷款储蓄账户服务业国际储备charismatic leader customer value influence source regressive tax魅力型领袖顾客价值影响源递减税recruitment timeline price leadership招聘时限价格领先（地位）选词填空1.In recent years, the emphasis of business enterprises is on globalization. Firmsglobalize to achieve economies of scale and to widen their customer base.2.Through long and tough negotiations, they have in the end gained access to themajor trading ports of their business partners.3.With extra income from private sponsorship, the long-standing club is justmanaging to keep its head above water.4.More than 83 million people tuned in to a Haiti earthquake program Friday night,at which over $61 million was raised to help survivors in the country.5.Politicians should not engage in business affairs that might affect their politicaljudgment.6.People are more inclined to believe word of mouth promotion than more formalforms of promotion because the communicator is unlikely to have an ulterior motive.7.Section 63A prohibits a corporation from sending unsolicited credit cards.8.When an especially difficult interdepartmental problemarose, an ad hoc taskforce with a responsible head was created.9.I have his name right on the tip of my tongue. But I’ll have to think of it just for asecond.10.Our family was divided over my future. The argument came down to whether Ishould get a job to support the family or go on to college.11.New York Unemployment Website crashed under the weight of too manyclaimants in 2009.12.The publishers are helping comb through our latest book on the current financialcrisis, trying to make it as profitable as possible for them.13.At that time, torn jeans were all the rage.14.Sometimes customers aren’t willing to buy your product simply because you’veoverpriced it.15.The record sells like hotcakes.16.The company targets young girls as its prospective clients.17.Add it all together, and those of us who haven’t already opted to take control ofour digital-era lives will increasingly feel compelled to do so.18.You can pay either in cash or transfer via banks.19.He urged me to diversify and not keep all my money in one investment type.20.It was the tax deduction involved, rather than unselfishness, that prompted hisgenerosity to the charity drive.翻译（英译汉、汉译英）《21世纪大学商务英语综合教程》unit 1 Page 4unit 2 Page 30unit 4 Page 86unit 5 Page 110考试题型I.Please translate the following terms into Chinese. (20%)II.Match the terms in column A with the explanations in column B. (10%)III.Fill in the blanks with the proper forms of the words or phrases given. (10%)IV.Cloze. Please choose the right answer. (10%)V.Read the following article about the development of the knowledge economy and choose the right answer for the questions. (10%)VI.Fill in each of the following gaps with one of the sentences given below. (10%)VII.Translate the following Chinese passage into English. (15%)VIII.Translate the following English passage into Chinese. (15%)。
商务英语综合教程(上册)Unit 16 Welcome to the Wired World
Unit 16 Welcome to the Wired World
Text Exercises Related Technical Terms Grammar
Unit 16 Welcome to the Wired World
Text
1 1997 may be the year for the world to catch up with a
vision of a networked future, and the results are shaking up enterprises, economies and governments around the world. Financial markets have moved off paper and onto ether waves; businesses are grabbing at newly globalized markets; and even slow-moving bureaucracies are fingering the Internet, searching for a balance between information and freedom. Starting this week in Davos, Switzerland, 1,200 of the world’s most influential businessmen and politicians---leaders who may not have known a data link from a cuff link a decade ago---will spend six days debating the shape and texture of life in the networked future. An additional journalist, dignitaries and other interested observers will be in attendance.
综合商务英语教程
Warm-up
Background
Detailed Reading
TEXT I
But the owners have profited by finding a new clientele for tickets that would have gone unsold, an illustration of the free-market tenet that both buyers and sellers ultimately benefit when price is adjusted to meet demand. Can you paraphrase the sentence?
Warm-up
Background
Detailed Reading
TEXT I
3. A source of help, relief, or comfort in times of trouble It must have been a refuge from her otherwise crowded life. Science was his refuge, a place of order and stability that could not fail him. refugee: n. a person who seeks shelter especially in another country, from war, disaster, or persecution
Warm-up
Background
Detailed Reading
TEXT I
It’s always good politics to pose as the defender of the poor by declaring high prices illegal. Can you paraphrase the sentence? It is always a wise political strategy to declare selling at higher prices illegal with the excuse of defending the poor people. What does the author imply?
商务英语综合教程杨翠萍主编第二册negotiation
二、During Negotiating： 商务谈判磋商原则
把握气氛；次序逻辑；掌握节奏；沟通说服
商务谈判让步策略 1、让步的原则
维护整体利益；明确让步条件；选择让步时机；确定让步 幅度。
2、让步策略
于己无损；以攻对攻；强硬式让步；坦率式让步；稳健式 让步
1、产生僵局的原因：立场分歧；沟通障碍；谈判人员的 素质 2、真假僵局的含义。 真僵局：确因双方交易条件相差太远，无法达成交易。 • 假僵局：双方只是为了得到更为优惠的交易条件而暂 时出现的僵局，并非不想达成交易。 • 思考题：如何辨别？ 3、如何打破僵局？ 回避分歧，转移谈判议题（不要死盯某一点）； 尊重客观，关注利益；商定多种方案，多种选优；尊重 对方，有效退让；临时换将；冷调处理，暂时休会， 改善谈判环境；利用调解人。
聆听的最佳方法－ 提问
• 1. 提前计划你的问题 • 2. 有目的地发问 • 3. 抑制争论念头 • 4. 不要做任何假定 • 5. 提出无确定答案的问题 • 6.当对方不回答你的问题时： － 沉默是金 － 等待时机，重新提出
注意在聆听时观察对方
• 对方紧张的表现：
抽烟 擦眼镜 转笔 声音发抖 不敢直视 ……
谈判的要素和类型
• 谈判的基本要素 • 谈判主体、谈判客体、谈判议题、谈判背 景（时间、地点、环境等）
谈判背景 谈判主体 谈判背景 谈判议题 谈判背景 谈判客体 谈判背景
•
• • • • •
一、谈判结构
1.摸底阶段 这是探听对方虚实， 1.摸底阶段 这是探听对方虚实，了解对方 意图的必经阶段。 意图的必经阶段。 2.报价阶段 这是公开展示自己的需求， 2.报价阶段 这是公开展示自己的需求，双 方交锋的阶段。 方交锋的阶段。 3.磋商阶段 这是双方针锋相对，讨论、 3.磋商阶段 这是双方针锋相对，讨论、比 权衡各自利益，向共视走进的阶段。 较、权衡各自利益，向共视走进的阶段。 4.成交阶段 4.成交阶段 成交都是在一个短暂的时间里 完成的，被称为“适当的心理瞬间” 完成的，被称为“适当的心理瞬间”。 5.认可阶段 这是谋求法律上的认可， 5.认可阶段 这是谋求法律上的认可，为后 续履约达下基础。在市场经济发达地区， 续履约达下基础。在市场经济发达地区，在这个阶段 一般不存在什么问题，而在落后地区， 一般不存在什么问题，而在落后地区，这是最容易出 现问题的阶段。 现问题的阶段。
综合商务英语[16页]
![综合商务英语[16页]](https://img.taocdn.com/s3/m/1f4b2a1e2b160b4e767fcf6d.png)
作者：ZHANGJIAN仅供个人学习，勿做商业用途1.The restaurant offers a sumptuous buffet-style breakfast each morning2.His day was fragmented by interruptions and phone calls.He eat alone, ruminating on the injustice of the world.He supplements his meager income by working on Saturdays.Much of this trend is attributable to a strong economy,but there areThey buy the clothes for their designs and fetching colors.7.The new alarm system should deter car thieves.8.She adjusted her glasses and peered at the man.Optimists point out that there is an abundance of good news.He has this uncanny ability to synthesize concepts from a few isolatedIt is unjust that a privileged few should continue to accumulated wealth.12.The historical site is aswarm with tourists.If the temperature falls below a particular threshold, a warning lightWhen her parents divorced, Mary Ann opted to live with her father.Both sides made various concessions, but neither would back down on He didn’t actually accuse me of stealing, but that was the implication. Novices were expected to forego all earthly pleasures and concentrate The important thing is to harness growth to self-knowledge,a readySwitching assignments, working on another team, or making other kinds of adjustments can mitigate anger.He was tall and suave, careful in dress, careful in behavior.As she trudged awkwardly up the valley road her feet began to sweat Two years later he was made redundant again, but gained another jobSixty-five percent of women start off breastfeeding----but that figure plummets to 40Naturally, the more mature individuals survive the effects of these irksome stumbling blocks better than the others.There are bound to be changes when the new system is introduced.That phone ringing all the time is driving me nuts.文档来自于网络搜索27.I made a name for myself and i was on a roll.The relevant authorities just pay lip service to environment issues.Every now and again she checked to see if her son was still asleep.A few kind words at the right time make all the difference.文档来自于网络搜索The recession is taking a heavy toll on the housing markets.He was faced with a barrage of angry questions from the floor.The growing aversion to slaving away in the kitchen has caused more Many divorced fathers only have access to their children at weekends.Our attention to details and commitment to quality ensures that we supply our customers with clothes that can be relied upon---so that you in turn will come to rely upon us.They were fated to meet again and become husband and wife.As with all other obsessions, it will require creative ingenuity to comeShe tried to get her life back on track after her ten-year marriage ended39.It never crossed my mind that I mightShe was elected to serve as secretary of the local party.The President is mindful of the fact that the fundamentals in thisFostering is a full-time job and you should carefully consider how it will fit into your career.The way in which we work has undergone a complete transformation文档If your doctor determines that you have high blood pressure, you may be placed on medication.文档来自于网络搜索They trotted out the same old excuses for the lack of jobs in the area.I watch other people in the throes of addiction and I don’t know how This week, the agency will announce the results of a financial viability文The countries of the Pacific Rim share the spotlight in the headlines and the business pages more and more often these days, as the new “dragons”of Asia ramp up their economies toThey suspected that Neil had traded secret information for moneyImmigrants have contributed to British culture in many ways.This question should prompt students to think about the social dynamics The taste for collecting famous paintings is not confined to modern Relations between the superpowers have deteriorated sharply in recent The IRA leadership has called a halt to its campaign of violence.We spend a disproportionate amount of our income on rent.His statement was a betrayal of his ignorance on the subject.57.Granted that Tom has enough money to buy the car, it doesn’t58.His hard work payed off when he got the promotion.Gina Fratini, David Neil and Benny Ong, to name only a few,Two very comfortable rooms were placed as the disposal of 文档来自于网络搜He was obsessed with the idea of approaching death.“Lightning” is a misnomer for that slow, old horse.63.This coupon entitles you to a 10 percent discount.64.The assassination triggered off a wave of rioting.The reporter managed to get a exclusive interview with the PrimeHe has been suffering from chronic arthritis for years now.The middle school is affiliated with the university.Mr.Brown attributed his son’s failure to lack of persistence.I enjoyed the meal, not to mention the conversation.The government formally revoked the state of emergency.71.If the secret gets out, there will be trouble.Our limited budget makes it difficult for us to keep pace with theirIt’s the kind of movie that caters to the worst side if human nature.The doctor made his diagnosis after studying the patient’s symptoms.文档The mother clung to the hope that she might see her son again one day. The present wave of strikes stems from discontent from the lower-paid I don’t eat breakfast but I make up for it at lunch.78.He was lying on the floor in agony.I’m under a lot of pressure at work, and sometimes it gets to me a bit. Individual decisions of corporate management may still turn out to Consumer goods are a symbol of prestige in a affluent society.Only a small elite can afford to send their children to this school.It might be to your advantage to take a computer course of some kind. Don’t lie to her. She’s bound to find out about it.It’s a paradox that in such a rich country there can be so much poverty.86.Pensions will be increased in line with inflation.87.He was learning on a tree with his eyes closed.88.I was feeling more tired as the night wore onShe worked her way up through the corporate hierarchy to become 90.Many of the jobs are, by necessary, temporary.Harriet was overwhelmed by a feeling of homesickness.92.From now on Adam’s work is to be sweat and toil.The country would be better off if more women were serving in94.In retrospect, I wonder if we should have done more.Organizing the school trip will be a lot of work, so I need some volunteers to help out.文档来自于网络搜索96.Don’t worry. Just hang on in there.97.The airline has downsized its workforce by 30%.The losses in our overseas division have canceled out the profits made Strike action help out the region’s public transport system.harness------ to control and use the force or strength of sth to produce fauna-----all the animals living in an area or in a particular period megastar-----a very famous singer,actor or entertainerflora-----the plants of a particular area, type of environment or period paradigm-----(formal or technical) a typical example or pattern of sth habitat------the place where a particular type of animal or plant isabundance-----a large quantity that is more than enough concession-----something that you allow or do, or allow sb to have mitigate-----(formal) to make sth less harmful, serious,etc implication-----a possible effect or result of an action or a decision woo-----to try to get the support of sbentice-----to persuade sb/sth to go somewhere or to do sth circumspect-----thinking very carefully about sth before doing it expedient-----(of an action) useful or necessary for a particular purpose stanch-----to stop the flow of sth, especially bloodelan-----great enthusiasm and energy, style and confidencetenure-----the right to stay permanently in your jobrecreational-----of amusement and enjoymentsuites-----a set of expensive rooms in a hotelaccessible-----easy to reach, enter, or obtaininfertility-----the state of being unable to produce youngspawn-----to bring into existence, especially in large numbersdisallow-----to refuse officially to recognize or allowchronic-----(of a disease) continual; lasting a long timemyriad-----a great and varied number ofresort-----a place where people regularly go for holidaysgraciousness-----the state of being polite,kind,and pleasantpanicky-----very nervous and anxiousinevitable----certain to happen and impossible to avoidtoxic------containing poisonsibling-----a brother or sistervent-----to express feelings of anger,hatredperspective----a viewvacillate-----to continue to happen and impossible to avoid1远处松林覆盖的群山沐浴在一种不只来自何处的略带绿色的紫光里。
【原创】第二册-职通商务英语-综合教程-全书教案.docx
综合英语（2）课程教案教学目的、要求：课程总目标：培养学习者在商务场景中使用英语语言知识和商务知识的技能，使学习者能够完成具体商务任务，成为适应社会需要的应用型涉外商务工作者。
单元教学目标：1. Gain a basic knowledge about international business2.Be familiar with the format of faxe gerunds and infinitives4.Be able to express their ideas about making business appointments教学重点:New Words and ExpressionsReading: What Is "International Business?Business Writing: Business FaxListening and Speaking: Rescheduling business Appointments教学难点：Difficult sentences in readingWhat is international business?Gerunds and infinitivesThe classifications of international business教学方法和手段：采用课堂快速阅读和课后自主精读相结合的方式。
在协调发展学牛的英语听说读写能的基础上，突出学生阅读能力。
教学方法设计：采用“自主精读”、“课堂快读J “协作学习,零多种学习方式交互的学习方法。
教学分组：在自愿的基础上，将学生分组进行课堂讨论。
教学条件：Computer assisted learning； Place of the class： Language laboratory补充资料：International Business Etiquette and MannersAppearance•Business suit and tie are appropriate in all major cities. Wear dark colored business suits in classic colors of gray and navy. For an important formal meeting, choose a white dress shirt, for less formal a light blue shirt will still give you a conservative appearance.•Women should wear a suit or dress with jacket in major cities・ Wearing classic clothing and classic colors of navy, gray, ivory, and white will ensure you give a confident and conservative appearance.教学内容及过程：Teaching Procedures：l st_4th period*Lead-in:p-1Activity 1: work in pairs. Talk about the international business activities shown in the pictures below.Activity 2: work in pairs. Discuss what type of international business the following organizations or enterprises are engaged in.Activity 3: work in pairs, and discuss the following questions.a.what caused international business?b.In what aspects can we fined the impact of business globalization?c.What is the greatest contribution foreign investment makes to a country?*Before-reading:p. 3 Before you read, discuss the following questions.1.What is international business in your opinion?2.How does international business benefit us?• While-reading:Difficult words:portfolioset of investments （eg stocks and shares） owned by a person, bank, etc （个人、银彳亍等所有的）投资组合（如债券和股票）：My stockbroker manages my portfolio for me.我的证券经纪人替我管理投资纽合.* [attrib作定语]portfolio management投资组合管理subsidiaryZ7 subsidiary thing, esp a business company 附属事物;（尤指）附属公司.en trepreneurperson who starts or organizes a commercial enterprise, esp one involving financial risk 企业家（尤指涉及财务风险的）:He would not have succeeded in such a risky business if he had not been such a clever entrepreneur.假若他不是那麽楮明强干的企业家，就不会在这样冒险的事业中取得成功globalization （UK USUALLY -isation）the increase of trade around the world, especially by large companies producing and trading goods in many different countries:We must take advantage of the increased globalization of the commodity trading business.Difficult sentences:Part I1.In its purist definition, international business is described as any business activity that crosses national boundaries. 国际贸易最原始的含义是指一切跨越国界的商务活动。
商务英语综合教程-1-学生用书
商务英语综合教程-1-学生用书全文共四篇示例，供读者参考第一篇示例：商务英语综合教程-1-学生用书，是一本专门针对商务学生英语学习的教材。
本教材主要包括商务英语的基本知识和实用技巧，涵盖了商务英语的听、说、读、写等方面，帮助学生全面提升自己的英语能力，为今后的商务工作做好准备。
本教材从商务英语的基础知识入手，介绍了商务英语的重要性及使用范围，让学生明白学习商务英语的必要性。
本教材还介绍了商务英语中常用的词汇和短语，帮助学生掌握商务英语的基本单词和表达方式。
本教材注重商务英语的实用性和实战性，通过大量实例和案例讲解商务英语的具体运用。
学生可以通过模拟实际商务场景，练习商务英语的听力和口语表达能力，提高自己的沟通能力和表达能力。
本教材还提供了丰富的阅读材料和写作练习，帮助学生提高阅读理解能力和写作水平。
学生可以通过阅读商务英语材料，了解商务行业的最新动态和发展趋势，同时也可以通过写作练习，提高自己的写作能力和表达能力。
商务英语综合教程-1-学生用书是一本非常实用的商务英语学习教材，适合广大商务学生使用。
通过学习本教材，学生可以全面提升自己的商务英语能力，为将来在商务领域取得更好的成绩和发展打下坚实的基础。
希望学生们能够认真学习本教材，不断提高自己的商务英语水平，取得更好的学习成绩和职业发展。
第二篇示例：商务英语综合教程-1-学生用书，是一套专为商务英语学习者设计的教材，旨在帮助学生提高商务英语水平，增强在商务场景中的交流能力和应对能力。
该教材涵盖了商务英语中的各个方面，包括商务会议、商务沟通、商务信函、商务谈判等内容，具有很强的实用性和针对性。
下面将详细介绍该教材的特点和优势。
商务英语综合教程-1-学生用书注重实践操作，通过大量的案例分析和实践练习，帮助学生掌握商务英语的基本知识和技能。
学生可以通过教材上的练习，提高自己的听、说、读、写能力，有效地运用商务英语进行日常的工作交流。
商务英语综合教程-1-学生用书内容全面，涉及到商务英语中的各个方面。
商务英语综合教程(中级) Unit 5-《商务英语综合教程》(中级)
Complete the following sentences with the words given.
assessment profile
campaign targeted
promotion simultaneously
branding resources
advertising optimize
Additional Reading
Top 6 Digital Advertising Strategies You Should Use for Mobile
1. Boost social posts
A boosted post on Facebook or Twitter shows up in the news feed like a post from a contact, attracting more attention than traditional advertising and bypassing ad blocks. Boosted posts also have a variety of audience targets you can apply, so you're reaching your ideal customers.
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
Teaching Objectives
• 1. to learn the types of advertising; • 2. to learn advertising slogans; • 3. to learn advertising strategies for small
商务英语综合教程第一册
The Graduate Management Admission Council says that foreign students should find out what different schools could do to help them find a job after they receive their degree. Representatives from many companies visit colleges to hire students.
Q2:What does the writer compare college to? Why?
Part 2 (para. 2-4)
This is the main body. The writer describes the confusion and apprehension of a freshman, meanwhile, what college actually is.
Background Information
Choose Your Degree at an American College or University
商务英语综合教程第三册
Text 1. Acing the Behavioral Job Interview
Pre-reading questions:
Have you ever experienced a job interview? If yes, could you describe some feelings during your job interview?
In your opinion, what is the best way to reduce the stress evoked by a job interview?
How to prepare for a successful job interview?
Background Information
Finding a job can be challenging when you're in college, especially when you are balancing classes, schoolwork, extracurricular activities, and your social life. It can be tricky even finding time to schedule interviews, so once you have an interview secured, it's important to make the best of it. Here are some tips for interviewing when you're in college.
Unit2高教社新编商务英语综合教程第二版
______________
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Unit 2 Marketing
7. According to your understanding of Passage 1, how would you complet现方式做保护处理对用户上传分享的文档内容本身不做任何修改或编辑并不能对任何下载内容负责
Unit 2 Marketing
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Unit 2 Marketing
1 Teaching Aim 2 Lead-in 3 Reading I 4 Reading II 5 Extended Activities 6 Bonus: Word Study
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Unit 2 Marketing
Marketing is a central focus for this exchange process. It is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Marketers make their living by finding out what people value and then by providing a fair exchange. It takes knowledge and skill to plan and manage a fair exchange. Marketing’s job is to:
d. satisfying.
《商务英语综合教程》课件 (1)
following points.
3.2 mp3
1. Doing business in South America.
•Be aware that people are warm and friendly. •Personal contacts are very important. •They like to get to know you well before doing business with you. •Long business lunches are dinners may be necessary. •They like to take their time before doing business.
3
Starting up
A Discuss these questions
1. What are the most important relationships for you a) at your place of work or study？ b) outside your place of work or study?
Woody Allen (1935-Present) American film-maker
and actor
Woody Allen worked as a comedy writer in the 1950s, writing jokes and scripts for television and publishing several books of short humor pieces. In the early 1960s, Allen began performing as a stand-up comedian, emphasizing monologues rather than traditional jokes. In 2004, Comedy Central ranked Allen in fourth place on a list of the 100 greatest stand-up comedians, while a UK survey ranked Allen as the third greatest comedian.
Unit 1 商务英语综合教程(3)
Activation
What benefits does traveling bring to the travelers and the local people? exotic landscape friends arts and crafts
Activation
What damages does traveling bring to the local people? construction destroys scenery litter
It is a humorous travel book on the United Kingdom by American author Bill Bryson, first published in 1995. The text is taken from the Prologue of the book.
—The New York Times
Text I
Warm-up
Background
Detailed Reading
Have you heard of or read any of his books?
Text I
Warm-up
Background
Detailed Reading
Have you heard of “Notes from a Small Island”?
What would you do first of all?
Add more to the following list: find a hotel, try the local food, change currency, get a map
Text I
Warm-up
商务英语综合教程(上册)Unit 8 The Costs of Economic Growth-精选文档
Unit 8
The Costs of Economic Growth
Text
4 Mill actually looked forward to the coming of a “stationary state,” providing, of course, that the population problem (which had worried his predecessors, Malthus and Ricardo) could be handled and a decent standard of life could be guaranteed to the working classes.
7
Unit 8
The Costs of Economic Growth
Text
8 The second theme of this argument, and increasingly the more important theme, has to do with the costs of economic growth. Growth has always had associated costs. At the time of the English Industrial Revolution, there was the tremendous dislocation in the traditional pattern of life that the birth of the industrial system involved. Indeed, even the measurement of growth is made difficult by the fact that many of the products that we include in our GNP may actually be nothing but costs of an industrial-urban society. Suppose we lay tracks and
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《商务英语综合教程（上）》课程理论教学大纲课程类型：专业基础课总学时：128 理论学时：128适用专业：商务英语与国际贸易专业一．课程的性质、目的和任务（1）教材内容具有较强的时代性、实用性、针对性与系统性（2）介绍了国际贸易及商务英语专业知识、语言训练和文化背景知识（3）通过解读课文来培养学生的英语思维力、创新力和语用能力（4）运用任务型的教学方法，为学生自己学习提供平台二．教学基本要求本教材注重把语言技能的训练与专业知识有机结合起来。
习题中有些问题属于开放式的，要求学生理论联系实际，认真独立的思考问题、深入探究问题、最终解决问题。
在这一过程中学生的表达能力同时得以锻炼。
三、教学内容及要求Unit 1Text AdvertisingSupplementary Reading Sales Promotion（一）教学目的和要求1.了解广告的定义，目的及未来的发展2.要求学生提前预习课文，划分段落，并找出中心思想（二）教学内容1.广告的背景2.广告的分类3广告的用途4．被动语态的用法（三）重点1.广告的用途2.语法及课后练习题3.商务英语知识扩展阅读Unit 2Text WTO in BriefSupplementary Reading Greater Wealth of Nations （一）教学目的和要求1.了解世界贸易组织的创立的目的、主要的功能及取得的成就2.要求学生按照课后阅读理解的问题来预习课文（二）教学内容1.世界贸易组织的主要功能2.世界贸易组织的主要目标3.世界贸易组织的内部结构4．情态动词的用法（三）重点1.世界贸易组织的基本内容2.语法及课后练习题3.商务英语知识扩展阅读Unit 3Text IMF at a GlanceSupplementary Reading Gold in the IMF（一）教学目的和要求1.了解国际货币基金组织创立的目的及主要的功能2.要求学生提前预习课文并掌握重点段落及基本句型的翻译（二）教学内容1.国际货币基金组织的背景知识及法令宗旨2.国际货币基金组织与世界银行的共同点及不同点3．引起国际收支平衡赤字的原因及解决办法4.不定式的用法（三）重点1.国际货币基金组织的法令宗旨2.语法及课后练习题3.商务英语知识扩展阅读Unit 4Text Multinational CorporationsSupplementary Reading Foreign Direct Investment—Era of the Multinationals（一）教学目的和要求1.了解跨国公司的发展历史及主要的功能2.要求学生提前预习课文并掌握重点段落及基本句型的翻译（二）教学内容1.跨国公司早期的名称2.跨国公司的官方定义及内部结构3.跨国公司的特点4.创建跨国公司的条件及跨国公司的所属权（三）重点1.跨国公司的官方定义及特点2.语法及课后练习题3.商务英语知识扩展阅读Unit 5Text World Tourism OrganizationSupplementary Reading Travel with a Travel Agent （一）教学目的和要求1.了解世界旅游组织的创建背景及目的2.要求学生提前预习课文并掌握重点段落及基本句型的翻译（二）教学内容1.世界旅游组织的背景2.世界旅游组织的主要机构3.世界旅游组织的目标4.动名词的用法（三）重点1.世界旅游组织的创建目标2.语法及课后练习题3.商务英语知识扩展阅读Unit 6Text Imports and ExportsSupplementary Reading Preparations for Export （一）教学目的和要求1.了解对外贸易产生的背景及进出口的产生2.要求学生提前预习课文并掌握重点段落及基本句型的翻译（二）教学内容1.世界贸易产生的原因2.贸易顺产及逆差3.有形贸易及无形贸易4.动名词的用法（三）重点1.世界贸易产生的原因及发展2.语法及课后练习题3.商务英语知识扩展阅读Unit 7Text Methods of Payment for Imports and Exports Supplementary Reading Letters of Credit（一）教学目的和要求1.了解对进出口贸易的支付方式2.要求学生提前预习课文并掌握重点段落及基本句型的翻译（二）教学内容1.债务人向供应商汇款的方法2.国际贸易最常用的支付方式3.国际汇款的注意事项4.现在分词和过去分词的用法（三）重点1.国际贸易最常用的支付方式及注意事项2.语法及课后练习题3.商务英语知识扩展阅读Unit 8Text The Costs of Economic GrowthSupplementary Reading Asia Chokes on Growing Pollution （一）教学目的和要求1.了解经济增长代价的基本内容2.要求学生提前预习课文并掌握重点段落及基本句型的翻译（二）教学内容1.针对经济增长提出的两个争议2.经济增长的代价的作用3.现在分词和过去分词的用法（三）重点1.了解经济增长代价的基本内容2.语法及课后练习题3.商务英语知识扩展阅读Unit 9Text Climate Change--- Hot under the collar Supplementary Reading Sustainability（一）教学目的和要求1.了解英国政府对环境保护所做的努力2.要求学生提前预习课文并掌握重点段落及基本句型的翻译（二）教学内容1.环境保护遇到的阻力2.环境保护与企业及个人之间的关系3.英国政府对环境保护所作出的努力（三）重点1.了解环境保护的基本内容2.语法及课后练习题3.商务英语知识扩展阅读Unit 10Text Advertising:It's EverywhereSupplementary Reading Magazine Market（一）教学目的和要求1.了解广告营销的理念及影响力2.要求学生提前预习课文并掌握重点段落及基本句型的翻译（二）教学内容1.广告无处不在2.广告方法的概览3.主语从句的用法（三）重点1.广告的营销策略2.语法及课后练习题3.商务英语知识扩展阅读Unit 11Text The Intellectual Property Rights& the Consumers' Day Supplementary Reading Trademarks and Patents（一）教学目的和要求1.了解知识产权与国际消费日的重要性2.要求学生提前预习课文并掌握重点段落及基本句型的翻译（二）教学内容1.掌握消费者的四项基本权利2.知识产权的重要性3.表语从句的用法（三）重点1.掌握知识产权对消费者的影响及重要性2.语法及课后练习题3.商务英语知识扩展阅读Unit 12Text Developing an Intercultural Training ProgramSupplementary Reading Cultural Stereotypes and Misunderstanding（一）教学目的和要求1.了解多元文化培训项目的的基本内容2.要求学生提前预习课文并掌握重点段落及基本句型的翻译（二）教学内容1.多元文化的主要目标2.多元文化综合培训的项目3.现在分词和过去分词的用法（三）重点1.最佳团队合作方式的培训2.语法及课后练习题3.商务英语知识扩展阅读Unit 13Text Quality of Service at McDonald'sSupplementary Reading Apple and IBM（一）教学目的和要求1.掌握麦当劳全球连锁的成功秘诀2.要求学生提前预习课文并掌握重点段落及基本句型的翻译（二）教学内容1.麦当劳优质服务的内涵2.麦当劳员工热情努力的秘诀3.同位语从句的用法（三）重点1.掌握麦当劳的经营理念2.语法及课后练习题3.商务英语知识扩展阅读Unit 14Text InsuranceSupplementary Reading Marine Cargo Insurance （一）教学目的和要求1.了解保险对人类的重要性2.要求学生提前预习课文并掌握重点段落及基本句型的翻译（二）教学内容1.保险产生的原因2.保险的必要性3.定语从句的用法（三）重点1.如何合理利用保险2.语法及课后练习题3.商务英语知识扩展阅读Unit 15Text What Kind of Negotiations Are You Preparing for ?Supplementary Reading A Guide to Successful Negotiations （一）教学目的和要求1.了解商务谈判的方式及策略2.要求学生提前预习课文并掌握重点段落及基本句型的翻译（二）教学内容1.商务谈判的模式2.商务谈判的策略3.定语从句的用法（三）重点1.掌握商务谈判的技巧2.语法及课后练习题3.商务英语知识扩展阅读Unit 16Text Welcome to the Wired WorldSupplementary Reading Foreign Banks Eye Online Business （一）教学目的和要求1.了解网络对人类的巨大影响2.要求学生提前预习课文并掌握重点段落及基本句型的翻译（二）教学内容1.网络在不同领域的影响2.网络的优点及缺点（三）重点1.掌握网络与政治经济及国家安全之间的关系2.语法及课后练习题3.商务英语知识扩展阅读四、课程学习情境、具体要求、教学方法及学时五、考核方式考核方式遵照学校的统一要求执行，即40%为平时成绩，60%为期末考试成绩。
40%平时成绩需综合考虑学生平时的出勤率、作业完成情况、当堂回答问题等的表现。
六、推荐教材和教学参考书教材：《商务英语综合教程》（上册）刘玉玲,房玉靖对外经济贸易大学出版社教学参考书：《商务英语综合教程》（上册）辅导用书刘玉玲,房玉靖对外经济贸易大学出版社大纲制定人：胡立霞时间：10-8-25大纲审核人：赵丽希望以上资料对你有所帮助，附励志名言3条：1、常自认为是福薄的人，任何不好的事情发生都合情合理，有这样平常心态，将会战胜很多困难。
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很多成功就是来源于无形资产。
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我们做任何事都要打好基础，才能坚固不倒。