35跨境电商实用英语 (17)
《跨境电商实用英语》全套教学课件Unit 3-Chapter 5 SNS Marketing
2
Learn the relative words and expressions
3
Understand the procedure of promoting online store and products on social
networking sites, such as Facebook, Instagram and Pinterest
PART ONE
Warming-up
PART 1 Warming-up
Task: In general, store marketing is divided into platforminside marketing and platform-outside marketing. Look at the following product page, and discuss with a partner about what platform-inside and platform-outside marketing tools are used and how they help to bring more customers and transactions to the store.
On a global scale, the most popular social media sites include Facebook, Twitter, Instagram, Pinterest, Youtube, VK, LinkedIn and so on.
PART 2 Passage Reading
《跨境电子商务实用英语》全套教学课件1-3 Cross - border E-commerce Development in China
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
《跨境电商实用英语》第2版 人大版习题答案Unit 1-Chapter 2(修改版)
Part Two：Passage ReadingTask 11. “no border” and “globalization”2. Cross-border E-commerce can provide Chinese enterprises an effective way to establish brands and improve brand awareness by effectively breaking the channel monopoly, reducing intermediate links, saving the transaction cost and shortening the transaction period.3. Through e-commerce platforms, Chinese products are sold to 54 countries alongB&R, and in turn, products from more than 50 countries along B&R enter China. Formed upo n nongovernmental trade contacts by this “online silk road”, the connecting lines on the world map have been increasingly dense.Task 21.sluggish2. downturn3. multilateral4. by way of5. monopoly6. arouse7. consumer-oriented8. indigenous word of mouthTask 32.The roof has been ingeniously designed to provide solar heating.3.There was dense smoke pouring from all four engines.4.His employer had described him as lacking in initiative and drive.5.No achievement was made despite of their efforts.6.In addition to his salary, he has a bonus of 1000 yuan per month.Passage Translation跨境电商的意义2015年以来，跨境电商出口增速超过30%，带动了大量中小微企业出口，成为新的外贸增长点。
《跨境电商实用英语》全套教学课件Unit 4-Chapter 5 Shipment and Delivery
1
Acquire basic knowledge about different cross-border logistics methods
2
Use appropriate expressions and communicative skills to reply
to customer’s inquiry about logistics and costs
PART 2 Passage Reading
FEDEX has a competitive price for the shipping to South and Central America and Europe with a 15% higher discount than that of other shipping companies, while the price for shipping to other areas is relatively higher.
DHL offers a quick delivery, usually three workdays to Europe and two workdays to South and East Asia. It has a quick updating of query page and a quick solution to problems. Goods over 21 kg is charged in bulk. Shipping fee for bulk to most areas is cheaper than that of EMS. Shipping agents usually offer 50% discount for bulk and charges for smaller parcels are more expensive.
《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce
3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.
《跨境电商实用英语》第2版 人大版习题答案Unit 2-Chapter 6(修改版)
Part Two：Passage ReadingTask 11. “C opycat” electronic products and cheap wedding dresses.2. Through intelligent recommendation technology and intangible interactions.3. They expect that a product bought on Cdiscount arrives at a speed comparable to ordinary French products.Task 21.accessory2. consensus3. accrueattribute4. repulsive5. In view of6. warranty7. dedicate8. concedeTask 31.Such shirts packed in carton box can save freight cost.2.Each newbie had to go to the front and made a brief self- introduction.3.Please quote us as soon as you receive our inquiry.4.Are you satisfied with the performance of your new car?5.The reconstruction of the city is underway.6.John attributed his success to good luck.Passage Translation各国电子商务网络平台的现状无论是国内还是国外的企业家都逐渐意识到电子商务中所蕴含的巨大商机，不少企业开始由单一的线下传统交易模式向互联网电子商务交易模式转移。
跨境电商运营常用英语
跨境电商运营常用英语跨境电商运营常用英语跨境电商运营是指一种在国际市场上销售商品的商业模式，它需要处理各种语言、文化、法律和财务等方面的问题。
因此，跨境电商运营需要掌握一些常用的英语词汇和短语，以便与国际客户、供应商和物流公司进行有效的沟通。
下面是一些跨境电商运营常用的英语词汇和短语。
1. Product sourcing: 产品采购2. Supplier: 供应商3. Product listing: 产品清单4. Product description: 产品描述5. Product images: 产品图片6. Product details: 产品细节7. Product specifications: 产品规格8. Product pricing: 产品定价9. Minimum order quantity (MOQ): 最小订单量10. Lead time: 生产周期11. Payment terms: 付款条款12. Shipping terms: 运输条款13. Freight cost: 运费14. Customs clearance: 海关清关15. Duty and taxes: 关税和税费16. International trade regulations: 国际贸易法规17. Export documentation: 出口文件18. Import documentation: 进口文件19. Commercial invoice: 商业发票20. Packing list: 装箱单21. Bill of lading: 提单22. Commercial terms: 商业条款23. Incoterms: 贸易术语24. Free on board (FOB): 离岸价25. Cost, insurance and freight (CIF): 成本、保险费和运费价26. Carriage and insurance paid to (CIP): 运费和保险费付至27. Delivery duty paid (DDP): 运费、关税和税费全包价28. Letter of credit (L/C): 信用证29. Trade assurance: 贸易保障30. Quality control: 质量控制31. Inspection: 检查32. Sampling: 取样33. Testing: 测试34. Product certification: 产品认证35. After-sales service: 售后服务以上是跨境电商运营常用的英语词汇和短语，掌握这些词汇和短语能够帮助跨境电商企业更好地理解和应对国际市场的挑战，提高企业的竞争力和市场占有率。
《跨境电商实用英语》课程标准
《跨境电商实用英语》课程标准课程名称：跨境电商实用英语课程代码：课程性质：专业必修课学时学分：54学时3学分先修课程：大学英语、跨境电商基础适用专业对象：国际商务专业、国际贸易实务专业、英语专业一、课程定位跨境电商实用英语是国际商务专业、国际贸易实务专业跨境和英语专业人才培养计划中了解跨境电商专业知识、培养专业文献阅读能力、发展岗位工作中专业英语应用技能的主要支撑课程之一，是相关专业的专业必修课或专业选修课。
通过公共（大学）英语、国际贸易基础、跨境电商基础等先导课程的学习，使学生获得一定的词汇基础、语法能力和英语学习能力，了解跨境电商基础知识及跨境电商平台基本操作，是本课程学习的前提和基础。
本课程又为以后的跨境电商专业实践类课程提供专业知识与语言技能基础。
二、课程目标本课程旨在“以专业为背景培养英语应用能力，以英语为载体传授专业知识”。
通过本课程的学习，学生应该获得初步的专业英语应用能力，进一步了解跨境电商专业基本知识。
学生应当了解一定数量的跨境电商专业英语术语，应当能够在工具书的帮助下进行简单的文献资料阅读和简单的文献翻译，应当获得跨境电商岗位工作必需的基本的英语写作能力。
同时，学生应当在专业能力、方法能力和社会能力等方面得到进一步的培养与训练。
课程目标具体分解为：（一）知识目标掌握一定数量的跨境电商专业英语术语，了解跨境电商专业文献的词汇特点、语言特点、文体特点，为专业文献的阅读与翻译奠定基础；掌握必要的应用文体的写作方法，满足岗位工作中沟通、营销、磋商、客服等相关工作的需要；通过课文的学习，获得进一步的跨境电商专业知识。
（二）能力目标具备初步的专业文献阅读与翻译能力，具备岗位工作所必需的英语写作能力，初步形成英汉对比意识和英语思维能力。
（三）素养目标获得收集、处理、加工信息的能力及发现、分析和解决问题的一般能力；初步养成一定的知识应用能力和创新思维能力；提高自主学习能力和自我发展能力；进一步增强人际交往、社会活动和团队协作能力。
《跨境电商实用英语》PPT (1)
3
Use relevant skills to effectively deal with disputes and complaints on Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
The goods are detained at the customs means that the logistics information shows that the goods are at the customs, due to the customs requirements of the importing country.
No logistics information means that no tracking information could be found on the logistics site with the tracking number provided by the seller. There are two cases about the logistics shows goods have been delivered but the buyer complains no goods received. In one case, the logistics address matches the buyer’s address on the order, that is, the logistics information shows that the product has been delivered, and the delivered country, province, city, zip code and signature are the same as on the order.
《跨境电商实用英语》第2版 人大版习题答案Unit 2-Chapter 2
Part Two：Passage ReadingTask 11.AliExpress is a platform for overseas buyers, with payment realized throughAlipay international accounts, and the products are shipped by international express.2. The advantage of AliExpress lies in the reasonable platform entrance fee compared with other competitors. AliExpress also provides services as one-stop translation of products, products releasing, payment, logistics and other services.3. Sellers and buyers on AliExpress communicate mainly through InMail and order message. On one hand, order message can simplify the choices of communication methods for buyers and sellers, which can avoid missing important information. On the other hand, the order messages are important evidence during the dispute settlement, which can guarantee the completion of order communication information.Task 22.account for 2. marketable3. explicitly4. volume5. logistics6. guarantee7. encouraged by8. proxyTask 31.I have just spent a holiday there and would recommend it to anyone.2.The flowers were put on the table for ornament.3.He likes the stocks and he is accustomed to trading in and out of its shares.4.For foreign holidays you will need a valid passport.5.I feel I have strong marketable skills in which you would be interested.6.Female population accounts for 45 % of the national work force.Part Three：Mini-Project1．Click “Join Free” in the top-left corner of any page;2．Enter your business email and your name;3．Enter password, and select your business type;4．Enter the Code Shown, and click 'Create My Account'.（答案仅供参考）Passage Translation阿里巴巴速卖通全球速卖通（AliExpress）正式上线于2010年4月，是阿里巴巴旗下唯一面向全球市场打造的在线交易平台，被广大卖家称为“国际版淘宝”。
《跨境电商实用英语》第2版 人大版习题答案Unit 2-Chapter 5
Part Two：Passage ReadingTask 11.In 20042.DHgate provides a one-stop solution for online international trade, includingcorporate information promotion services, precise billing, negotiation and communication with buyers, full guidance of online transaction, international payment, international logistics and other services.3.DHgate launched the logistics services called “online delivery”. It simplifies thedelivery process and provides more convenient express services for foreign trade businesses through online applications and offline delivery.Task 21.incubating2. negotiation3. procurement4. wholesale5. offline6. domestic7. along with8. as well asTask 31.These philosophical views serve as a guide in life.2. A scientist must be precise in making tests.3.These dams have restricted the flow of the river downstream.4.When it comes to integrating their transport systems, the French don't miss a trick.5.This new career doesn't pay nearly as well as the old one.6. A figure in a blue dress appeared in the doorway.Part Three：Mini-ProjectAs the world's leading online wholesale marketplace for goods made in China, DHgate connect international buyers with Chinese wholesale sellers who offer the same quality products found elsewhere at a fraction of the price. It hosts over 30million products in a wide range of categories and provides a buyer protection plan, a secure refund policy, express delivery, and shipment tracking, and is committed to providing a fast, easy, and safe buying experience to businesses and consumers worldwide.（答案仅供参考）Passage TranslationDHgate敦煌网敦煌网是于2004年由中国著名的电子商务旗手、曾担任卓越网首任CEO的王树彤女士与其优秀团队共同创立的一家聚集中国众多中小供应商产品的网上B2B平台，为国外众多的中小采购商有效提供采购服务的全天候国际网上批发交易平台。
30跨境电商实用英语 (15)
PART TWO
Passage Reading
PART 2
Passage Reading SNS Marketing
In the previous chapter, we introduced platform-inside marketing. Besides that, we regard marketing tools that bring potential customers from other sites to our cross-border ecommerce store as platform-outside marketing. Among platformoutside marketing methods, SNS marketing plays an important role. SNS (Social Networking Sites), also known as social media, refers to the sites and technologies that allow people to write, share, comment, discuss, and communicate with each other. It is a platform for content creation and exchange based on user relationships on the Internet. SNS marketing means to conduct marketing, public relations, and customer service using social networks, online communities, blogs or other online collaborative platforms. Since SNS marketing has the advantages of low cost and high reach, it is becoming a hot and key marketing spot in recent years.
《跨境电商实用英语》第2版 人大版习题答案Unit 3-Chapter 1
Part Two：Passage ReadingTask 11.Because store description is where we introduce the basic information of the storeand show the advantages and strength of it.2.The business store description is richer in content, while the personal storedescription is usually more concise, and pays more attention to visual marketing tools such as store decoration.3.Make full use of store decoration tools, such as shop sign, picture rotation,recommended products, customized contents and so on.Task 21.philosophy2.Patent3.credible4.campaign5.neglects6.rotation7.visual8.proportionTask 31.Our client wants a simple and intuitive interface.2.The store description of a business store usually includes a general introduction tothe company’s business scope.3.We want to create a fashion and dynamic brand image.4.Team members speak alternately in the marketing class.5. A Russian customer is not satisfied with our product and wants to know our returnpolicy.6.Our price must be consistent with the market price.Part Three：Mini-ProjectTask 1Established in 2002, Hangzhou ABC Clothing Co., Ltd. is a clothing enterprise based on the design, development, production and sale of high-end women's clothing brand. The company has been focusing on the European and American markets in France, Spain and Italy for ten years, and officially switched to cross-border e-commerce market in 2012.ABC Clothing Co., Ltd. has more than 200 employees, with a factory area of more than 1500 square meters. It has a professional design team, modern production equipment and a sales team with sharp eyesight.ABC Clothing Co., Ltd. insists on the mission of "supporting the rapid growth of dealers and creating a beautiful life for customers", making efforts to create a competitive clothing production and wholesale enterprise for the European and American market!（答案仅供参考）Task 2Service TermsWe provide perfect after-sales service, promising from the date of delivery (subject to the sign date of customer) for the time within the specified time (30 days for regular price products, 15 days for reduced price products), if there is any dissatisfaction with the goods, we will provide unwarranted return service.1. Return service notice:(1) Please ensure the integrity of returned goods, that is, goods need to maintain their original quality and function, and the products themselves, accessories, trademarks, labels and tag are complete. Please return the whole package for a set of goods.(2) Please return the goods, tag, accessories, physical gifts, and commodity packaging (not including cartons, express bags).2. The following cases are not accepted for return:(1) For safety and hygiene considerations, personal accessories such as underwear, swimsuit, sports bra, socks, panty hose, bottom wear and so on.(2) Products that have been washed, worn, or damaged for personal reasons.(3) Trademarks, logo and so on have been removed.(4) Only the gift with purchase, but not the product itself.(5) Products that exceed the return time limit.3. Return and exchange due to quality issues:(1) We promise that all the goods are sold after the quality inspection. If you find the quality defects, please make sure to contact the customer service within 30 days after signing the goods (within 15 days for reduced price products), and request return or exchange under the guidance of the customer service. We will cover all the fees of return or exchange due to quality issues.(2) Please understand returns and exchanges due to the following reasons can't be processed as quality problem and will be treated as a general return:a)Because of the difference in color between lights, computer monitors, or personalunderstanding of colors, there may be some color differences between photos and actual products. This does not belong to the quality issues.b)The product details page provides a standard size table for your reference only; itmay be slightly different from your measurement results due to manual measurements, different batches, or personal measurement standards.c)Please check the goods in time after receiving them, and try them on, and timelyask for the return request. Requests exceeding the specified time limit (30 days for regular price products, 15 days for reduced price products) will not be able to be processed for return or exchange.Passage Translation店铺描述店铺描述是我们向买家介绍店铺基本情况和展示店铺优势和实力的窗口，因此不容忽视。
《跨境电商实用英语》全套教学课件Unit 2-Chapter 1 Alibaba
PART 2 Passage Reading
Shipping Delay Refund The order will be shipped by the sellers on time, according to the details of the contract. In case of shipping delay, the buyers will be eligible for a refund. Examples of what’s covered: •The seller fails to ship the goods on time (according to the contract details) •The seller ships the goods, but the delivery is later than the time specified in the contract •The seller ships the goods, but the goods are seized by customs due to seller error
4 Learn words and expressions concerning talking about
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
如何能确保你正在构建一个对你的组织有效的基础？
跨境电商实用英语 英文版整书电子教案完整版教学课件全套ppt教学教程最全课件最新
跨境电商系列教材
跨境电商实用英语
Chapter 1
Concept and Characteristics of Cross - border E-commerce
Unit 1 Overview of Cross-border E-commerce
Unit Goals
After studying this chapter, you are expected to：
PART 1 Warming-up
B. If you make customers unhappy in the physical world, they
might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.
《跨境电商实用英语》第2版 人大版习题答案Unit 3-Chapter 6(修改版)
Part Two：Passage ReadingTask 11.SEO, Search Engine Optimization (SEO), means to improve the website'skeywords ranking and increase exposure of the company's products through optimizing and repairing the site (web structure adjustment, web content building, web code optimization and coding, etc.) and off-site optimization. Search Engine Marketing (SEM) is based on the users’ habit of using search engines, and tries to convey as much marketing information as possible to the target audience through this process.SOM is the combination of SEO and SEM.2.Just like our daily life is inseparable from Baidu, our overseas customers will openGoogle, Bing or other search engines whenever they need information. It can be said that the most important way for today's Internet users to search for online information and resources is through search engines. Moreover, for cross-border e-commerce websites, more than 35% of visitors are from natural search of Google, Bing, Yahoo and other search engines.3.Choose a good title for the product; Put more efforts in content marketing;Combine duplicate content; Create better mobile experience; Get links through product reviews and public media; Reduce website bounce rateTask 21.figure2.duplicate3.pop-up optimizing4.convey5.solely6.constantly7.Navigation8.insightfulTask 31.In most cases, Song is the default font.2.I hope this problem can be solved once and for all.3.This theory is found to be in line with the experimental results.4.They hope to help freshmen adapt to the new study and living environment.5.Young people nowadays access social media via mobile devices most of the time.6.Modern life can hardly be separated from search engines.Part Three：Mini-Project（图片来源：）2018 Fashion New Arrivals Spring Summer Women Ladies Shoes Footwear High Heels Bridal Party Shoes Pointed Gold Silver Glitter（答案仅供参考）Passage TranslationSEO & SEM店铺推广和营销不仅仅在于创建一条信息让消费者看见，或是如何花费你的预算。
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Warming-up
PART 1
Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
A. An experienced seller said, “The success rate of
the order will be up to 70% if the seller can respond to the buyer’s inquiry within 1 hour.”
PART 1
Warming-up
B. Cross-border E-commerce sellers can communicate with customers fast
and conveniently through various online chat software. Skype, WhatsApp, Viber, Foxmail and TradeManager are some of the main chat tools.
跨境电商系列教材
跨境电商实用英语
Chapter 1 Product Information Inquiry
Unit 4 On-sale Services of Crossborder E-commerce
Learning Goals
After studying this chapter, you are expected to：
PART TWO
Passage Reading
PART 2
Passage Reading Product Information Inquiry
On the Cross-border E-commerce platform, the seller will usually introduce the products (or services) in details on the description page, including product quality, color, specifications, size, materials, modes of sale, etc. Customers buy goods (or services) by choosing a platform, intending to buy the commodity (or service) that is costeffective, safe, reliable, and with comprehensive information. As customers cannot see the real products (services) through online shopping, they can only judge the products through the pictures, descriptions and customer reviews on website (or APP). Customers are more concerned about the consistency of the products and the advertising. In this case, customers will inquire of the customer service staff about the products through e-mail or social media. Customer service staff should be proficient in professional knowledge about all the products, have good promotional skills, respond timely and effectively, so as to put away customers’ worries before buying products, promote customers to purchase and improve customer conversion rate.
1
2
Acquire basic knowledge about the online communication tools
Use appropriate expressions to introduce a product to customers
3
Master the skills of replying to customer’s inquiry clearly and professionally
PART 2
Passage Reading
Product quality is the foundation and source of healthy
development of e-commerce, and the core competitiveness
of sustainable management of a company. As the ecommerce platforms only provide pictures and description of products, buyers are unable to determine the quality. Before ordering the products, the buyer may inquire about the quality of them. Customer service staff should be patient and truthfully answer the corresponding questions about quality, trying to win orders.