35跨境电商实用英语 (17)
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跨境电商系列教材
跨境电商实用英语
Chapter 1 Product Information Inquiry
Unit 4 On-sale Services of Crossborder E-commerce
Learning Goals
After studying this chapter, you are expected to：
Warming-up
B. Cross-border E-commerce sellers can communicate with customers fast
and conveniently through various online chat software. Skype, WhatsApp, Viber, Foxmail and TradeManager are some of the main chat tools.
PARБайду номын сангаас 2
Passage Reading
Product quality is the foundation and source of healthy
development of e-commerce, and the core competitiveness
of sustainable management of a company. As the ecommerce platforms only provide pictures and description of products, buyers are unable to determine the quality. Before ordering the products, the buyer may inquire about the quality of them. Customer service staff should be patient and truthfully answer the corresponding questions about quality, trying to win orders.
PART ONE
Warming-up
PART 1
Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
PART TWO
Passage Reading
PART 2
Passage Reading Product Information Inquiry
On the Cross-border E-commerce platform, the seller will usually introduce the products (or services) in details on the description page, including product quality, color, specifications, size, materials, modes of sale, etc. Customers buy goods (or services) by choosing a platform, intending to buy the commodity (or service) that is costeffective, safe, reliable, and with comprehensive information. As customers cannot see the real products (services) through online shopping, they can only judge the products through the pictures, descriptions and customer reviews on website (or APP). Customers are more concerned about the consistency of the products and the advertising. In this case, customers will inquire of the customer service staff about the products through e-mail or social media. Customer service staff should be proficient in professional knowledge about all the products, have good promotional skills, respond timely and effectively, so as to put away customers’ worries before buying products, promote customers to purchase and improve customer conversion rate.
A. An experienced seller said, “The success rate of
the order will be up to 70% if the seller can respond to the buyer’s inquiry within 1 hour.”
PART 1
1
2
Acquire basic knowledge about the online communication tools
Use appropriate expressions to introduce a product to customers
3
Master the skills of replying to customer’s inquiry clearly and professionally
跨境电商实用英语
Chapter 1 Product Information Inquiry
Unit 4 On-sale Services of Crossborder E-commerce
Learning Goals
After studying this chapter, you are expected to：
Warming-up
B. Cross-border E-commerce sellers can communicate with customers fast
and conveniently through various online chat software. Skype, WhatsApp, Viber, Foxmail and TradeManager are some of the main chat tools.
PARБайду номын сангаас 2
Passage Reading
Product quality is the foundation and source of healthy
development of e-commerce, and the core competitiveness
of sustainable management of a company. As the ecommerce platforms only provide pictures and description of products, buyers are unable to determine the quality. Before ordering the products, the buyer may inquire about the quality of them. Customer service staff should be patient and truthfully answer the corresponding questions about quality, trying to win orders.
PART ONE
Warming-up
PART 1
Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
PART TWO
Passage Reading
PART 2
Passage Reading Product Information Inquiry
On the Cross-border E-commerce platform, the seller will usually introduce the products (or services) in details on the description page, including product quality, color, specifications, size, materials, modes of sale, etc. Customers buy goods (or services) by choosing a platform, intending to buy the commodity (or service) that is costeffective, safe, reliable, and with comprehensive information. As customers cannot see the real products (services) through online shopping, they can only judge the products through the pictures, descriptions and customer reviews on website (or APP). Customers are more concerned about the consistency of the products and the advertising. In this case, customers will inquire of the customer service staff about the products through e-mail or social media. Customer service staff should be proficient in professional knowledge about all the products, have good promotional skills, respond timely and effectively, so as to put away customers’ worries before buying products, promote customers to purchase and improve customer conversion rate.
A. An experienced seller said, “The success rate of
the order will be up to 70% if the seller can respond to the buyer’s inquiry within 1 hour.”
PART 1
1
2
Acquire basic knowledge about the online communication tools
Use appropriate expressions to introduce a product to customers
3
Master the skills of replying to customer’s inquiry clearly and professionally