商务信函的翻译
商务信函翻译实践
商务信函翻译实践1.敬启者：我们很高兴从贵方当地商会获悉贵公司有意购买中国丝绸女衬衫。
现奉告，我公司是中国丝绸服装的主要出口商之一，专营此类商品已有二十多年。
中国丝绸服装以其质地精良涉及独特和工艺精湛而闻名，在美洲和东欧销路很好。
为使贵方大致了解我产品，现附上我公司所经营的各种产品的目录，上面标明详细规格和包装方法。
请告知我们贵方感兴趣的商品。
一俟收到具体询盘，即刻报价。
希望我们能在平等互利的基础上建立贸易关系。
我们可以预见我方产品在贵方市场上的良好前景。
盼速复。
Dear Sirs:We have learnt with pleasure from your Chamber of Commerce that your firm had interest to purchase Chinese silk blouses.We would like to take this opportunity to introduce ourselves.Our firm is one of the leading exportation of Chinese silk garments and has specialized in this kind of products for over 20 years. Chinese silk garment is famous for its best quality, unique designs and exquisite workmanship, so it has a good market in America and Eastern Europe. In order to make you familiarized with our products, we send you our catalogue about all kinds of products that our firm operates, which is marked detailed specification and packing method. If you are interested in our products, please let us know. Once we receive the detailed enquiry, we will provide the offer.We hope we can enter into business relations with you on the basis of equality and mutual advantage. We can predict that our products will have a good prospect in your market.We await hearing from you.2.敬启者：9月1日询价已收到。
第14单元 商务信函类语篇的翻译
二、Classification of business letters
通常会有以下两种分类方式：
（一）以信息功能为主
1. 建立业务关系函（cooperation intention） 介绍己方如何获得对方公司的信息，并表达与对方建立业务的愿
望。语言言简意赅、情真意切、礼貌得体，以留下深刻印象，为合 作打好基础。 2. 产品推销函（promotion）
第十四单元 商务信函语篇的翻译
（Translation of Business Letters）
一、Definition of business letters
商务信函（business letters）是商务活 动中书面交流信息的主要手段之一，是商业 贸易往来所使用的通信形式。是企业对外公 共宣传关系中重要的手段，对于树立良好的 公司形象有着极为重要的意义。
三
遵循“忠实、通 注意信函结构 顺”的翻译标准 化程式化的翻
译
运用套译的 翻译方法
四
商业信函翻 译实例分析
（一）遵循“忠实、通顺”的翻译标准
首先，应当准确、忠实地再现原文信函的思想内容及风格 特征。准确达意、简洁明了是英文商务信函的基本特征，因此， 合格的译文也理应具备这些特征。例如：“offer”我们可以翻译 Se为c 1“提供、建议”，但在特定的书信中，“offer”则只能翻译为 “要约（要约是当事人一方向对方发出的希望与对方订立合同 Se的c 2意思表示。发出要约的一方称要约人，接收要约的一方称受 要约人）、发盘（交易的一方为了销售或购买一批商品，向对
Sec 4
方提出有关的交易条件，并表示愿按这些条件达成一笔交易， Se这c 6种意思表示的行为称作发盘）”，相应的“offferer、offeree”
Lecture-7-商务信函的翻译(翻转课件)
2. 英语商务信函的文体特点
2.1．词汇特点：(2)表意准确，专业性强
• 主要表现在使用大量的专业术语、行话、外来词、缩略语以 及一般词语在商务英语语境中的特殊用法
• We shall cover TPND on your order. 我们将为你方的货物投保盗窃和提货不着险。
• It would be appreciated if you would let us know by returning your lowest possible price for the following goods on FOB London.
Chapter Three
商务信函的翻译
第1页，共30页。
Business Letters
知识目标： 1. 了解商务信函的行文方式、格式和文体特点。 2. 掌握商务信函的常用翻译技巧。
能力目标： 1. 能够正确翻译商务信函常用词汇和句型。
2. 能够熟练地翻译各类商务信函。
第2页，共30页。
商务信函（business letters） 商务信函涉及商务活动的各个环节，贯
称呼(Salutation)
事由/标题(Subject or Caption) Subject: Invoice No. 201 BY05 正文(Body of the Letter) 结束语(Complimentary Close) 签名(Signature) (签字,打印 ,职务) 姓名首字母(Initials) (发信人及打字员 ) SW/JM 附件(Enclosure)，Encl.: sample 抄送/副本(Carbon Copy)，C.C.: General Manager 附言(Postscript)，P.S.:
商务信函的翻译Translation of Business Letters
Letters of Orders(订货函) Letters of Payment(付款函) Call Letters(催款函) Letters of Packing & Transportation(装运 函) Letters of Insurance(保险函) Letters of Compensation Claims(索赔函) Letters of Claim Settlement(理赔函)
Practical Business English Translation
Chapter IV Translation of Business Letters
1. Ingredients of Business Letters
1.1 Ingredients 1. 信头 (letterhead/ heading): 写信人的地址和写信日期 2. 信内地址 (inside address): 收信人的名称和地址 3. 称呼 (salutation) 4. 事由 (subject or caption) 5. 开头语 (opening sentence or sentences)
2. Categories and Functions of BL
2.1 Categories of Business Letters Letters of Establishing Business Relations(资信调查函、建立交易函) Letters of Promotion(促销函) Letters of Inquiries and Replies(询盘函) Letters of Making Offers(报盘函/报价函) Letters of Counter-offers/Countersuggestions(还盘函)
商务信函翻译范文
竭诚为您提供优质文档/双击可除商务信函翻译范文篇一：商务信函翻译商务信函翻译由于这次贵方下的是试单，特报价如下。
每批货物装运须间隔两个月。
byaseriousbreakdowninoursupplier’smachinery.这是由于我方供货商的机器发生严重故障造成的。
4.we’dliketoinformyouthatyoucountersamplewillbesenttoyou byDhLbytheendofthismonth.pleaseconfirmitAsApsothatw ecanstartmassproduction.兹通知贵方，我方回样将于本月末用特快专递寄给贵方，请尽快予以确认，以便我方开始批量生产。
付款方式为100%保兑不可撤销信用证。
1.welearnthroughthecommercialcounselor’sofficeofourembassyinyourcountrythatyouareintereste dinchinesemadetoyanimals.enclosedareourillustratedc atalogueandpricelistforyourstudy.2.wearewillingtoenterintobusinessrelationswithyourf irmonthebasisofequalityandmutualbenefit,andtoexchan gewhatonehaswithwhatoneneeds.3.sincewespecializeintheexportofchineseartsandcraft s,wewouldbepleasedtotradewithyouinthisline.4.ourcompanyiscontactingyouinhopesofimportinghighte chnologydataprocessorsatcompetitiveprices.5.wehavealongexperienceintheimportandexporttradeand awideknowledgeofcommoditiesaswellasofthebestsources ofsupplyofthesematerials.我们随信附上有关目前主要销售产品的带图解说明目录。
chapter10商务信函的翻译
返回
SECTION 2
SEC 1
I. 一封完整的英文商务信函应该包括下列哪些内容？ A. letter head B. date C. inside name and address D. salutation E. subject F. complimentary close G. signature H. attention line I. enclosure J. postscript K. carbon copy L. references M. mailing notation N. body
Unit 9
Business Letters 商务信函
返回
SECTION 1
SEC 2
SEC 3
SEC 4
SEC 5
SEC 6
SEC 7
SEC 8
商务信函（business letters）是商务活 动中书面交流信息的主要手段之一，是企业 对外公共宣传关系中重要的手段，对于树立 良好的公司形象有着极为重要的意义。 商务信函涉及商务活动的各个环节， 贯穿商务活动的始终，内容广泛，通常包括 建立业务关系(establish business relationship)、询盘(inquiry)、发盘(offer)、 还盘(counter-offer)、受盘(acceptance)、 订立合同(placing orders)、保险(insurance)、 装运(shipment)、索赔(claim)等方面。
SEC 3
（2） commodities fair （3） non-firm offer
SEC 4
（4） force majeure
SEC 5
（5） documentary L/C （6） port of shipment
商务信函翻译
商务信函翻译
Business Correspondence Translation (700 words)
尊敬的（收信人称呼）：
您好！希望您在阅读本信时一切顺利。
本函是为了向您询问我们公司的生产设备库存情况。
我公司是一家专注于生产高质量家居用品的企业，具有多年的经验和广泛的市场份额。
我们一直保持着高质量和可靠性的声誉，为客户提供了一系列经久耐用的产品。
我们公司的业务在过去几个季度里得到了显著的增长，我们的产品需求量也随之增加。
为了满足不断增长的市场需求，我们决定扩大我们的生产能力。
此外，我们也计划引入新的产品
系列。
因此，我们对我们目前的生产设备库存情况非常感兴趣。
我们希望了解以下细节：
1. 我们公司目前拥有的生产设备种类和数量，以及它们的使用状态。
2. 我们的设备是否具备扩大生产能力的潜力，或者是否需要进行升级或添加新设备。
3. 如果需要添置新设备，我们希望知道具体的设备类型、数量和价格，并且了解您的付款方式和交货时间。
我们实际上正在考虑对我们的设备进行升级和/或添加新设备，
以满足我们近期的业务需求。
因此，我们希望尽快得到您的答复，以便我们能够及时做出决策并计划后续步骤。
如果您能提供一个更详细的报告，其中包含当前设备的详细状况和相关建议，我们将感激不尽。
非常感谢您的合作和支持。
我们期待着您尽快回复，并期待与您的进一步合作。
此致
敬礼
（您的称呼）。
商务信函的翻译
商务信函的翻译
尊敬的先生/女士：
我代表我公司向贵公司表示衷心的感谢和诚挚的问候。
我们很高兴与贵公司建立合作关系，并期待进一步加强我们的合作。
首先，我想告诉您，我们对贵公司的产品和服务非常满意。
贵公司的产品质量一直以来都是一流的，并且在市场上享有良好的声誉。
我们相信，贵公司的产品将在我们的市场上非常受欢迎，并能满足我们客户的需求。
近期，我们的公司计划扩大业务规模，因此我们希望探讨与贵公司进一步合作的可能性。
我们对贵公司的产品线特别感兴趣，并希望了解更多有关贵公司其他产品的信息。
在我们与贵公司建立更紧密的合作关系之前，我们希望能与您进一步交流，以了解我们之间的合作机会和潜在的盈利空间。
为了促进沟通和交流，我们希望能够安排一个面谈，以更详细地讨论我们的合作事宜。
我们计划于下个月去贵公司所在城市的商务考察，并希望能够安排一个与贵公司的高层管理人员会面的时间。
我们相信，通过面对面的交流，我们将有更好的机会互相了解，并达成互利共赢的合作。
我们期待能够听到贵公司对此建议的回复，并安排具体的会议时间。
最后，请确保我们的合作关系能够建立在相互信任和共同发展的基础上。
我们相信，通过我们的共同努力和合作，我们的关系将取得更大的成功。
再次感谢您给予我们的关注和时间。
期待您的回复以及与您会面的机会。
祝商祺！
此致
敬礼
[你的名字]。
商务汉语翻译--信函求职信
• To quote on the goods
• To offer a price • To bid a price
• • • • • • • • • • • • • •
商业折扣/批发折扣 trade discount 付款交单/付款后交付单据 documents against payment 承兑交单/ 承兑后交付单据 documents against acceptance 确认已收到订单 To confirm an order/To acknowledge an order 谢绝订货 To refuse/reject/decline an order 交货 To deliver an order 取消订单/取消订货 To cancel an order
四、文体特征、语言特点与翻译要求（5Ｃ）
• 词语的专业性：涉及国际贸易和国际投资的专业 词汇，英语信函经常使用缩略词 • 句法的严谨性：以陈述句为主，英语较多使用被 动句和长句 • 语气的庄重性：商务信函注重礼节，语气委婉 • • • • • Correctness 正确 Conciseness 简洁 Clearness /Clarity 清楚 Courtesy 礼貌 Concreteness 具体
• • • • • • • • • •
付款条件 支付 跟单信用证 不可撤销信用证 以……为受益人 见票即付 即期信用证 电汇 信汇 预付货款
• • • • • • • • • •
terms of payment in payment of documentary credit irrevocable letter of credit in favour of available by draft at sight L/C at sight draft T/T (telegraphic transfer) M/T (Mail transfer) reimbursement in advance
第3章 商务信函的翻译~
第一节 翻译例析
Sample 2
Dear Sirs, We have received with thanks your letter dated March 17, 2006 and wish to extend you our warm welcome for your desire to establish business contacts with us. We are a state-operated enterprise, and wish to carry on trade with manufactures stateand merchants of all countries on the basis of equality and mutual benefit for the development of commercial relations with the people of different nations. In compliance with your request, we are enclosing herewith our catalog and a range of pamphlets for your guidance. If you find any of the articles illustrated in the pamphlets of interest, please let us have your specific enquiries so as to enable us to send you our quotations. Yours faithfully
第 三 章
商务信函的翻译
E-mail: uibep@
第一节 翻译例析
Unit 6---商务信函翻译Business letters and translation
17
signature
* 签名要用手签，图章盖署的签名不礼貌 * 签名的字体和写法要保持一致 * 如果是女性，打上（Miss）(Mrs.) or (Ms.)， 以便对方回信时候正确称呼 * 代理签名，在所代理的公司和机构前加 “Per Pro”, “Per”, “P.P.”, “For” or “By” Yours very truly, Per Pro Smith & Wilson Co, LTD (Miss) Amy S. Bush Secretary
Indented form
I am sorry to learn from your letter of 5th March of the difficulty in which the bankruptcy of an important customer has placed you.… 收到你方3月5日来信，获知你方重要客户破产的消息 深感遗憾...
2
Warm-up: Translate the following letter
Dear Mr. Lee, Thank you for your letter of 15 April regarding payment terms. We agree to your proposal, the terms of which are as follows. （1） Payment will be made by confirmed, irrevocable letter of credit with draft at sight instead of direct payment at sight. （2） The price quoted to us is with no discount.
商务信函的翻译完整版
四、商务信函的文体特点及翻译 1.词汇特点及其翻译
（1）用词庄重规范 例1：We are sending you herewith our quotation sheet for cotton tablecloth Article Nos.510 and 514. The respective quantities available for prompt shipment are indicated therein.
• （二）功能： 具有信息功能和祈使功能。商
务信函主要用来向商务伙伴提供有关公司、 产品规格、性能、价格、付款、装运、保 险等方面的信息，所以商务信函的信息功 能不可忽视。同时，商务信函在提供有关 信息的同时，主要促成对方采取行动，如 购买产品、装运产品、支付货款等，所以 商务信函具有祈使功能。
商务信函的翻译
In reply to your enquiry of June 7, 2009, I respectfully offer my latest quotation herewith.
兹回复贵方1999年6月7日来函， 特随函奉 上我方最新报价。
(3) 用词准确专业
例1：The credit shall be payable against presentation of draft drawn on the opening bank and the shipping documents specified in Article 13 hereof.
商务信函的翻译
一、商务信函的定义与功能 （一）定义： 商务信函属于应用文体，是指商务往来中
的信件，是“人们互相联系，彼此交往、交 流思想、沟通信息、洽谈事物所使用的一种 应用文”。商务信函既有一般公务信函的性 质，又兼有一般书信的特点。但总体上，商 务信函要求特别准确和规范。
商务信函翻译实例
商务信函翻译实例篇一：商务信函的翻译商务信函的翻译Part 1: 商务信函的基础1. 商务信函分类：便函，正式商务信函2. 涉外商务信函语篇风格的特点，也称7C原则符合7C原则的信函实例Dear Sirs,Our client in Mumbai requests us to obtain from you a pro forma invoice for color TV sets with the following specifications: “Haier”brand color TV sets 25-inch and 34-inch(each 500sets).Would you please airmail us the soonest possible your pro forma invoice for 1,000 color TV sets with prices CIF Mumbai, so that we obtain our client’s confirmation. There is no question about our getting the necessary import license from our authorities.As soon as the said license is approved, we shall establish an L/C in your favour.Thank you for your close cooperation in thisrespect. Yours Sincerely,John Smith敬启者：我们的一个孟买客户要求我们从贵方取得下列规格的彩色电视机形式发票：“海尔”彩色电视机25英寸和34英寸各500台。
请尽快航邮注有孟买到岸价格的1，000台彩色电视机的形式发票，以便我们取得客户认可。
从当局取得必要的进口许可证当无问题。
商务英语信函范文
商务英语信函范文如果是像作文业务员生存下去，那么这几篇商务英语的信函写作是你需要的。
下面是店铺给大家整理的商务英语信函范文，供大家参阅!商务英语信函范文：还盘Dear Sir,We thank you for your letter of May 5 offering us 500 tons of the subject goods at US $150 per ton CIF Guangdong.Although we are in urgent need of such product, we find your price is too high and out of line with the prevailing market level.Your quoted price will reduce our profit largely. To tell you the truth, we have received quotations 15% lower than yours. Should you be prepared to reduce your price by, say, 13%, we might come to terms.Considering our business relations for serval years, we make you such a counter-offer. As you know, this year’s grape harvest was good and the market is declining, that is, the supply has outstripped the demand. We hope you will consider our counter offer most favorably and let us know your acceptance as soon as possible.Hope to hear from you soon.Yours faithfully,Tim英文还盘函范文【译文】敬启者：感谢您五月五日的来函，在来函中贵公司愿意提供我们以每吨150美元 CIF广东报价的500吨商品。
商务信函翻译范文
竭诚为您提供优质文档/双击可除商务信函翻译范文篇一：商务信函翻译商务信函翻译由于这次贵方下的是试单，特报价如下。
每批货物装运须间隔两个月。
byaseriousbreakdowninoursupplier’smachinery.这是由于我方供货商的机器发生严重故障造成的。
4.we’dliketoinformyouthatyoucountersamplewillbesenttoyou byDhLbytheendofthismonth.pleaseconfirmitAsApsothatw ecanstartmassproduction.兹通知贵方，我方回样将于本月末用特快专递寄给贵方，请尽快予以确认，以便我方开始批量生产。
付款方式为100%保兑不可撤销信用证。
1.welearnthroughthecommercialcounselor’sofficeofourembassyinyourcountrythatyouareintereste dinchinesemadetoyanimals.enclosedareourillustratedc atalogueandpricelistforyourstudy.2.wearewillingtoenterintobusinessrelationswithyourf irmonthebasisofequalityandmutualbenefit,andtoexchan gewhatonehaswithwhatoneneeds.3.sincewespecializeintheexportofchineseartsandcraft s,wewouldbepleasedtotradewithyouinthisline.4.ourcompanyiscontactingyouinhopesofimportinghighte chnologydataprocessorsatcompetitiveprices.5.wehavealongexperienceintheimportandexporttradeand awideknowledgeofcommoditiesaswellasofthebestsources ofsupplyofthesematerials.我们随信附上有关目前主要销售产品的带图解说明目录。
商务信函的翻译
1.Dear Sir:On the recommendation of your Chamber of Commerce, we have learned with pleasure the name and address of your firm. We wish to inform you that we specialize in the export of Chinese textiles and shall be glad to enter into business relations with you on the basis of equality and mutual benefit.To give you a general idea of our products, we are sending you under separate cover a catalogue together with a range of pamphlets for your reference.Please let us have your specific enquiry if you are interested in any of the items listed in the catalogue. We shall make offers promptly.We look forward to your early reply.Yours faithfully,2.Dear Sirs:Thank you for your letter of 25th September.As one of the largest dealers of garments, we are interested in ladies? dresses of all descriptions. We would be grateful if you would give us quotations per dozen of C.I.F. Vancouver for those items as listed on the separate sheet. In the meantime, we would like you to send us samples of the various materials of which the dresses are made.We are given to understand that you are a state-owned enterprise and we have confidence in the quality of Chinese products. If your prices are moderate, we believe there is a promising market for the above-mentioned articles in our area.We look forward to hearing from you soon.Yours faithfully,Canadian Garment Co. Ltd.3．Dear Mr. / Ms.,Mr. John Green, our General Manager, would like to call Mr. Zhang on June 3 at 2 p.m sharp. (your time) about the opening of a sample room there.Please let us know if the time is convenient for you. If not, what time would you suggest?Yours faithfully,4.Dear Mr. / Ms.Mr. William Taylor, President of our Corporation, and Mr. James Rogers, Marketing Manager, would like to visit Beijing to continue our discussions on a joint venture. They plan to leave in the second half of April and stay in China about a week. Please let us know if the planned visit is convenient for you and what itinerary you would suggest.If the time of their visit is agreeable, will you kindly request your Embassy here to issue the necessary visas?Yours faithfully,5.Dear Sirs:We confirm email exchanged between us regarding fireworks and mosquito-repellent incense and are glad that we have come to an agreement on the price. Your last email informed us that you could offer us 500 units of a dozen fireworks and 300 cartons of mosquito-repellent incense, which we think is not enough. More and more clients in our country like to buy Chinese products because of their good quality. If we do not take care of the supply of our market, they will naturally turn somewhere else for their needs. So we do hope you can offer us at least 1,000 units of a dozen fireworks and 500 cartons of mosquito-repellent incense.We appreciate your efforts and cooperation and believe this order will lead to considerable business in the future.We look forward to your early reply.……Import Corp.6.Dear Sir,You letter of 15th August addressed to our Head Office has been passed on to us for attention and reply.We now take pleasure in advising you that the price of Brown Crystal Sugar is at USA per metric ton F.O.B. Of course we also quote C.F.R. or C.I.F. prices if buyers so desire. The price terms to be employed depend much on the characteristics of the goods as well as their specific transport requirement and shall always serve the best interest of buyers and sellers alike.We are looking forward to your order.Yours truly,7.Dear Sirs:We are in receipt of your offer of March 26 for 300 cases of black tea at 30 pounds per kilogram, C.I.F. Liverpool.In reply, we regret to inform you that we cannot do business at the prices you have given. You may be aware that some Indian dealers are lowering their prices. No doubt there is keen competition in the market.We do not deny that the quality of Chinese tea is better and no other tea can compare with yours either for flavor or color, but the difference in price should, in no case, be as great as 8 percent. To close the business, our counteroffer is as follows:300 cases of black tea at 25 pounds per kilogram, other terms as per your letter of March 26.As the market is declining, we recommend your early acceptance.Yours faithfully,8.Dear Sirs:We thank you for your letter of July 10th.After paying due consideration to your proposal and investigating your business standing, we havedecided to appoint you as our sole agent for the sale of Gold Brand Bicycles in the district you defined.We are enclosing a draft agreement. Please go over it and let us have your comments. We assure you of our full cooperation.9.Dear sirs：We have received your letter of December 20th and noted with interest your intention of pushing the sale of our automobiles in your country.Although we are much appreciative of your efforts to help sell our automobiles, we regret being unable to consider your request for payment by D/A 60 days?sight. Our usual practice is to ask for sight L/C.However, in order to facilitate developing the sale of automobiles in your market, we are prepared to accept payment by D/P at sight as a special accommodation.We hope that the above payment terms will be acceptable to you and look forward to the pleasure of hearing from you soon.Yours faithfully,Manager10.Dear Sirs:As a result of faxes exchanged between us, we are pleased to inform you that we have reached an arrangement regarding your claim on shipment per the S.S. Peace for late delivery.We have advised you this morning by fax of our appreciation that this matter has now been settled. Enclosed please find our check in the amount of U.S.$56,000 in final and complete settlement of this claim.It is our hope to express again our satisfaction that this mishap has been amicably settled and look forward to promoting our business relationship with your corporation.。
商务信函翻译
Samples 1: Blocked Letter Style
Oriental Horizons Inc. 48 E. Mai Street Ramsey, NJ 07446 U.S.A. 25 April 2003
寄信人地址
也可居中
日期
Ningbo Textiles Import & Export Corp. 207 Kaiming St. Ningbo Zhejiang P.R. China Dear Sir or Madam: Re: Chinese Textiles
商务信函翻译
Business Letter Translation
商务信函（business letters） 商务信函涉及商务活动的各个环节，贯穿商务 活动的始终，内容广泛，通常包括建立业务关系 (establish business relationship)、产品推销、资 信 查 询 (financial and credit standing ) 、 询 盘 (inquiry) 、发盘 (offer) 、还盘 (counter-offer) 、受 盘(acceptance),订购(order)、支付(payment)、订 立合同 (placing orders) 、保险 (insurance) 、装运 通知(shipping advice )、索赔(claim) 和邀请致谢 等方面。
（1） export list 出口清单 （2） commodities fair商品展览会 （3） non-firm offer 虚盘 （4） force majeure 不可抗力 （5） documentary L/C 跟单信用证 （6） port of shipment 装货港 （7） bill of exchange 汇票 （8） trial order试定货 （9） bid 递盘 （10） insurance policy保险单
BUSINESSLETTERS商务信函
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▪ Please send us your catalog at once and by return mail。在此句中出现了词义重复的现象， 应该改为please send us your catalog at once。再譬如：
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商务信函的翻译技巧
• 商务信函在语言上的一些特点
▪ 商务信函作为国际贸易往来的一种重要形式， 在语言上有自身的一些特点。一般认为，英 文商务函件的语言特点必须遵循所谓的Five Cs的原则，即correctness（正确）、 clearness（清楚）、 conciseness（简洁）、 concreteness（正确）、 We regret to advise you that we can not accept your offer 就应该改为：We are sorry to tell you that we can not accept your offer。
▪ As per your request就应该改为As you requested/ According to your request/In accordance with your request. 因为as per这样的一些陈词很少出现在我 们日常的商务书信中。
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▪ 2）内容上比较简明。鉴于商业信函 的习惯和要求，商务信函力求简洁 明了，一方面直入主题，开门见山， 往往免却通礼寒暄的客套，直接入 题，就事论事；另一方面，要长话 短说，行文简短，切忌长篇大论， 避免罗嗦和重复。
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We hope to do business with you soon! Truly yours 我们真诚希望立刻与你有交易往来。 期待惠顾 • • • 我们期望很快同您有业务往来！ 此致， 静候佳音
• 例： • Our corporation is established for the purpose of carrying on import and expert business as well as other activities in connection with foreign trade. • 本公司是以经营进出口业务、开展与对外贸易相关的其 他活动为目的而建立起来的。 • “business”一词在英语中是个多义词，将该词翻译成 汉语时得异常小心，否则会引起词不达意的现象。这里将 其翻译成“业务”是恰当的选择。再看下面这些短语，它 们因其中一个核心词语的搭配不同而具有不同的含义。 business scope 业务范围 business relations 业务关系 a home- based business 家庭公司 a business plan 商业计划 business hours 营业时间 business finance 企业财务
商务信函的翻译 ---促销信 （Sales Promotion Letters）
02班 梁艳
• 促销信遵循以下原则：
• • • • • 1）使用正确的书信格式 2）选择个人化的亲切称谓 3）谨记善意与商誉 4）用词力求简明生动 5）切勿连篇累牍 6）强调积极、正面意义 那么，译者应在措词、语气以及句式的选择等方面取得 同原文一样的效果。
• Read the enclosed brochure and learn • why more and more people are rushing for microwave ovens. During the month of July we are ready to offer you Golden Star microwave ovens at a 10% saving on the regular price. • 阅读随附的手册，了解为什么越来越多的人都购买微 波炉。在7月份，我们将倾心为你提供“金星”牌微波炉并 优惠10%。 • 请阅读附寄的小册子，了解为什么越来越多的人都蜂 拥去购买微波炉。整个七月份，我们拟在原价基础上再优 惠10%，向您展销“金星”牌微波炉。
Take a moment to fill in the enclosed order form and we are sure to deliver the goods you need promptly. 占用你一点点时间，请你填写随附的订单，我们保证 立即提供你需要的商品。 请您花上片刻功夫填写附寄的订单，我们一定会立即 将您所需货物送上家门。
Thank You
• 例： • If your confirmation arrives before May 1, you can see personally the excellence of the two dozen light blue bed sheets as well as that of your other orders. • 如果您在5月1日前回复并予以确认的话，您就可以亲眼 目睹这两打浅蓝色床单和其他所定床单的绝妙之处了。 • “您”的使用，非常委婉地要求对方于5月1日之前予以 确认，但同时又不会引起收信人的反感，这便是写信的高 招。由此可见礼貌用语给商务信函翻译所带来的益处了。
No longer do you need to wait hours for food to be prepared. Microwave cooking is quick, clean and inexpensive. What you need to do is just to press the switch, and then this new cooker will permit you to serve mouth-watering meals in no time at all. 你将不再需要烹饪数个小时。微波烹饪快速，卫生并实 惠。你需要做的仅仅是按下开关，然后这种新厨具瞬间就 会给你提供可口的食物。 要将食物准备好，您现在再也不必等上几个小时了。微 波烹饪快捷干净，价格低廉。您只需按一下开关，这种新 型的烹调用具便可瞬间让您享受各种饭食，让您垂涎欲滴 。
商务信函的翻译应遵循的原则： 1）形式的规范性 2）内容的准确性 3）措词的得当性 促销信的翻译应遵循的原则： 1）语言正式、严谨、洗练、言简意赅 2）语气礼貌、委婉、诚恳、坚决 3）传达目的明确，抓住受众的注意力
Dear Customer More people are now saving their time and efforts by preparing meals the modern way--- the microwave cooking way. No longer do you need to wait hours for food to be prepared. Microwave cooking is quick, clean and inexpensive. What you need to do is just to press the switch, and then this new cooker will permit you to serve mouth-watering meals in no time at all. Read the enclosed brochure and learn why more and more people are rushing for microwave ovens. During the month of July we are ready to offer you Golden Star microwave ovens at a 10% saving on the regular price.
Take a moment to fill in the enclosed order form and we are sure to deliver the goods you need promptly. We hope to do business with you soon! Truly yours
Dear Customer More people are now saving their time and efforts by preparing meals the modern way--- the microwave cooking way. 亲爱的顾客 现在越来越多的人为了省时省力，用现代化的方式烹饪 食物---即微波烹饪法。 亲爱的顾客 现在越来越多的人都在运用现代方法---即微波烹饪法--来准备饭食，以节省时间和精力。