广告词汇中英文对照
中英双语版广告语大全
中英双语版广告语中英双语版广告语大全1． Good to the last drop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）2． Obey your thirst．服从你的渴望。
（雪碧）3． The new digital era．数码新时代。
（索尼影碟机）4．We lead. Others copy．我们领先，他人仿效。
（理光复印机）5． Impos*le made pos*le．使不可能变为可能。
（佳能打印机）6． Take time to indulge．尽情享受吧！（雀巢冰激凌）7． The relentless pursuit of perfection．不懈追求完美。
（凌志轿车）8． Poetry in motion, dancing close to me．动态的诗，向我舞近。
（丰田汽车）9． Come to where the flavor is. Marlboro Country．光临风韵之境——万宝路世界。
（万宝路香烟）10．To me, the past black and white, but the future is always color．对我而言，过去平淡无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）11. Just do it. 只管去做。
（耐克运动鞋）12. Ask for more. 渴望无限。
（百事流行鞋）13. The taste is great. 味道好极了。
（雀巢咖啡）14. Feel the new space. 感受新境界。
（三星电子）15. Intelligence everywhere.智慧演绎，无处不在。
（摩托罗拉手机）16. The choice of a new generation.新一代的选择。
（百事可乐）17. We integrate, you communicate.我们集大成，您超越自我。
（三菱电工）18. Take TOSHIBA, take the world.拥有东芝，拥有世界。
广告行业常用词中英文对照
广告行业常用词中英文对照(按字母排序)Aabove-the-line advertising 线上广告广告代理商能从媒介获得佣金〔代理费〕的广告，如报刊广告、广播广告、电视广告、影院广告、户外广告等。
account executive (AE) 客户经理广告公司的业务人员职称。
客户经理往往须负责以下工作：1，与客户及内部其他部门共同计划广告〔planning〕,向各部门传达客户的诉求；2，内部协调〔coordination〕；3，将广告设计稿提供应客户；4，监督执行政府的有关广告规章和法规〔regulatorymatters〕；5，利润管理〔agency profit management〕。
客户经理通过计划和协调公司的服务部门，为客户提供更好的服务。
account service 客户服务客户服务是广告代理商的中心工作，肩负着使客户满意从而建立起长期的合作关系，及推动广告代理商内部工作有效运转的任务。
它是广告代理商直接同客户进行沟通、交流的一种功能。
advertising agency 广告代理商习惯上称为“广告公司”，即《中华人民共和国广告法》中所称的广告经营者，一般设有许多职能和业务部门。
advertising campaign 广告活动有时称为“运动”或“战役”。
广告活动包括以下四个重点：制作适当的销售信息、及时传达给受众、选择适当的时机，用合理的成本。
广告主制定一项能测定的目标后，为到达这一目标制定广告战略，然后在市场上执行，包括：广告计划、广告制作、销售及营销等。
advertising department 广告部分为企业的广告部和媒介的广告部。
企业的广告经理负责拟定、审核及实施企业的广告计划。
一般也是负责有关广告的具体工作。
媒介的广告部经理负责出售报刊等的版面，广播、电视的时间等。
airport advertising 机场广告利用机场的候机室及在机场内其他各种场地和设备1上制作刊出的广告，也包括在指示牌上制作的广告。
世界奢侈品100条经典广告语中英文对照
世界奢侈品100条经典广告语中英文对照全文共3篇示例，供读者参考篇1World's Top 100 Classic Luxury Advertising Slogans1. Louis Vuitton – "Pass it On"2. Chanel – "In order to be irreplaceable, one must always be different"3. Gucci – "Quality is remembered long after the price is forgotten"4. Rolex – "A crown for every achievement"5. Prada – "What you wear is how you present yourself to the world"6. Dior – "The ultimate luxury is experience"7. Hermes – "Crafting the extraordinary"8. Cartier – "Celebrating the most precious moments in life"9. Burberry – "Heritage reimagined"10. Tiffany & Co. – "The one and only"11. Versace – "The essence of pure luxury"12. Dolce & Gabbana – "Fashion fades, only style remains"13. Armani –"Elegance is not about being noticed, it’s about being remembered"14. Ferragamo – "Walk your own path in style"15. Yves Saint Laurent – "Fashions fade, style is eternal"16. Bvlgari – "The mastery of preciousness"17. Fendi – "Boldness meets sophistication"18. Valentino – "The epitome of elegance"19. Miu Miu – "Preserving the spirit of youth"20. Bottega Veneta – "When your own initials are enough"21. Alexander McQueen – "Redefining luxury"22. Givenchy – "Becoming who you are"23. Jimmy Choo – "Step into glamour"24. Coach – "Crafted to last a lifetime"25. Manolo Blahnik – "Elegance never goes out of style"26. Louboutin – "In a world full of trends, I want to remain a classic"27. Balenciaga – "Pushing boundaries in luxury fashion"28. Salvatore Ferragamo – "Invest in timeless sophistication"29. Ralph Lauren – "Every symbol of luxury"30. Kate Spade – "Live colorfully"31. Tom Ford – "Dress the part"32. Alexander Wang – "Luxury redefined"33. Michael Kors – "Jet set glamour"34. Lanvin – "Fashion is about having fun"35. Marc Jacobs – "Luxury with a twist"36. Christian Louboutin – "Shoes transform your body language and attitude"37. Givenchy – "Elegance with an edge"38. Vera Wang – "Couture bridal perfection"39. Betsey Johnson – "Make every day a runway"40. Zac Posen – "Craftsmanship meets couture"41. Oscar de la Renta – "People will stare. Make it worth their while"42. Missoni – "Exceptional knitwear"43. Emilio Pucci – "Clothing as bright as your personality"44. Stella McCartney – "Responsible luxury"45. Juicy Couture – "Making the ordinary extraordinary"46. Carolina Herrera – "Effortless elegance"47. Elie Saab – "Elegance is an attitude"48. Moschino – "Modern luxury with a sense of humor"49. Diane von Furstenberg – "The woman I wanted to be"50. Burberry – "British to the core"51. Mary Katrantzou – "Print perfection"52. Phillip Lim – "Cool elegance"53. Giuseppe Zanotti – "Crafted for the glamorous life"54. Valentino – "Dream in couture"55. Rick Owens – "Wearable sculpture"56. Erdem – "Modern femininity"57. Kenzo – "Reimagining the ordinary"58. Helmut Lang – "Luxury with an edge"59. Marchesa – "Draping beauty into every design"60. Thom Browne – "Classic dressing, redefined"61. Derek Lam – "Timelessly elegant"62. Narciso Rodriguez – "Sensuality in simplicity"63. Alice + Olivia – "Playful sophistication"64. Isabel Marant – "Effortless French chic"65. Balmain – "Redefining power dressing"66. Diane von Furstenberg – "Empowering women through fashion"67. Alexander Wang – "Defining urban cool"68. Rodarte – "Dreamlike beauty"69. Giambattista Valli – "The essence of couture"70. Oscar de la Renta – "Creating beauty through elegance"71. Jason Wu – "Crafting the next generation of luxury"72. Elie Saab – "Chic sophistication"73. Erdem – "Femininity redefined"74. Alice Temperley – "Romantic luxury"75. Vera Wang – "Symbol of bridal elegance"76. Nicole Miller – "Effortless American style"77. Rag & Bone – "Effortless cool"78. Peter Pilotto – "Mixing innovation with tradition"79. Jonathan Saunders – "Modern prints for a sophisticated woman"80. Altuzarra – "Powerful femininity"81. Temperley London – "Elegance for the romantic at heart"82. The Row – "Minimalist luxury"83. Emilia Wickstead – "Sophistication in simplicity"84. Preen – "Femininity with a modern twist"85. Mary Katrantzou – "Inventive prints for a bold woman"86. Erdem – "Luxury for the modern romantic"87. Roksanda – "Artistic elegance meets impeccable craftsmanship"88. Issa – "Effortless elegance for the modern woman"89. Ryan Roche – "Luxurious knitwear for the modern woman"90. Paul Andrew – "Elegance in every step"91. Rosie Assoulin – "Creating magic through fashion"92. Wes Gordon – "Modern Hollywood glamour"93. Tome –"Crafting the modern woman’s wardrobe"94. Wolk Morais – "Luxury with an edge"95. Tanya Taylor – "Effortless sophistication with a playful touch"96. Brock Collection – "Elegance redefined"97. Monse – "Modern and chic"98. Khaite – "Timeless elegance for the modern woman"99. Prabal Gurung – "Empowering through fashion"100. Gabriela Hearst – "Luxury with a purpose"These slogans encapsulate the essence of each luxury brand, appealing to their target audience and projecting a sense of exclusivity, elegance, and sophistication. Luxury advertising is all about evoking desire and aspiration, and these slogans achieve that in a concise and memorable way. Luxury brands are not just selling products – they are selling a lifestyle, a dream, and these slogans capture that essence perfectly.篇2World Luxury 100 Classic Advertising SlogansLuxury products have always had a strong appeal to consumers around the world. With their exquisite design, superior quality, and prestigious image, luxury brands are known for their iconic advertising slogans that resonate with the desires and aspirations of their target audience. Here are 100 classic advertising slogans from some of the world's most renowned luxury brands:1. Chanel: "Fashion fades, only style remains the same."2. Louis Vuitton: "The art of travel."3. Gucci: "Quality is remembered long after price is forgotten."4. Hermès: "Craftsmanship that stands the test of time."5. Prada: "Poetic industrial complex."6. Rolex: "A crown for every achievement."7. Cartier: "Jeweler of kings, king of jewelers."8. Burberry: "Icons reimagined."9. Tiffany & Co.: "Every kiss begins with Kay."10. Dior: "Elegance is the only beauty that never fades."11. LVMH: "Caring, creative, powerful."12. Fendi: "F is for Fendi."13. Givenchy: "A style all your own."14. Versace: "A life without regrets."15. Dolce & Gabbana: "Dolce Vita."16. Bottega Veneta: "When your own initials are enough."17. Montblanc: "A legacy of innovation."18. Christian Louboutin: "Red soles for a touch of glamour."19. Yves Saint Laurent: "Fashions fade, style is eternal."20. Balenciaga: "Daring, effortless, and cool."21. Alexander McQueen: "Savage beauty."22. Bvlgari: "Magnificent jewels."23. Jimmy Choo: "Luxury footwear at its finest."24. Tom Ford: "A different kind of beauty."25. Giorgio Armani: "Elegance is not about being noticed, but about being remembered."26. Salvatore Ferragamo: "The measure of authenticity."27. Miu Miu: "The age of indulgence."28. Moncler: "Iconic outerwear for every season."29. Celine: "An expression of instinct."30. Chloé: "Bohemian chic at its best."31. Ralph Lauren: "The world of Polo."32. Alexander Wang: "Urban sophistication."33. 3.1 Phillip Lim: "Cool, easy, chic."34. Marc Jacobs: "Fashion is a way of expressing yourself."35. Thom Browne: "Traditional American tailoring with a twist."36. Michael Kors: "Jet set luxury."37. Kate Spade: "Live colorfully."38. Tory Burch: "Casual luxury for everyday life."39. Coach: "The American icon of leather goods."40. Calvin Klein: "Timeless sophistication."41. Hackett London: "Essential British elegance."42. Mulberry: "Heritage craftsmanship."43. Paul Smith: "Classic with a twist."44. Whistles: "Effortless style for every day."45. Reiss: "Modern silhouettes with timeless appeal."46. Self-Portrait: "Romantic, modern, feminine."47. Stella McCartney: "Made with love for the environment."48. Victoria Beckham: "Empowering women through fashion."49. L.K. Bennett: "Luxury shoes and accessories."50. Roland Mouret: "Sophisticated, sensual, elegant."51. Temperley London: "Vintage-inspired luxury."52. Vivienne Westwood: "Rebel with a cause."53. Erdem: "Elegant, feminine, timeless."54. Mary Katrantzou: "Prints that tell a story."55. Jonathan Saunders: "Colorful, optimistic, modern."56. J.W. Anderson: "Unconventional luxury."57. Roksanda: "Modern, feminine, sophisticated."58. Peter Pilotto: "Innovative use of print and color."59. Preen by Thornton Bregazzi: "Contemporary design witha romantic flair."60. Hunter: "Outdoor luxury."61. Matthew Williamson: "Bohemian glamour."62. Christopher Kane: "Beauty, brutality, the clash of opposites."63. Osman: "Modern elegance with a twist."64. Anya Hindmarch: "Fashion with a sense of humor."65. Peter Jensen: "Nostalgic yet contemporary."66. Emilia Wickstead: "Unabashedly luxurious."67. Simone Rocha: "Romantic, ethereal, modern."68. Sophia Webster: "Colorful, playful, feminine."69. Charlotte Olympia: "Chic accessories with a retro twist."70. Emilio Pucci: "Bold prints for the modern woman."71. Missoni: "Timeless knitwear with a colorful twist."72. Moschino: "Playful, irreverent, fun."73. Roberto Cavalli: "Prints, patterns, and a touch of exoticism."74. Kenzo: "Eccentric and bold."75. Yohji Yamamoto: "Japanese minimalism meetsavant-garde."76. Issey Miyake: "Innovative design, timeless elegance."77. Comme des Garçons: "Avant-garde fashion for the daring."78. Maison Margiela: "Deconstructing luxury."79. Rick Owens: "Gothic glamour with a touch of rebellion."80. Balmain: "The rockstar of fashion."81. Lanvin: "Elegance with a twist."82. Givenchy: "Dark romance and streetwear."83. Valentino: "Romantic and poetic."84. Marni: "Artistic, quirky, creative."85. Jil Sander: "Clean lines and modern simplicity."86. Helmut Lang: "Minimalist cool."87. Acne Studios: "Modern, innovative, Scandinavian."88. Off-White: "Defying stereotypes and breaking boundaries."89. Balenciaga: "Revolutionizing the fashion world."90. Vetements: "The brand that shook up fashion."91. JW Anderson: "Pushing the boundaries of design."92. Loewe: "Craftsmanship with a modern twist."93. Maison Margiela: "Artisanal techniques with aavant-garde approach."94. Dries Van Noten: "Timeless elegance with a touch of the unexpected."95. Junya Watanabe: "Innovative, avant-garde, modern."96. Sacai: "Blurring the lines between high fashion and streetwear."97. Rick Owens: "Dark, edgy, and unconventional."98. Alexander McQueen: "Haute couture meets street fashion."99. Thom Browne: "Traditional tailoring with a contemporary edge."100. Balmain: "The epitome of Parisian style."These classic advertising slogans exemplify the essence of luxury brands, their ethos, and the values they represent. Theycapture the spirit of aspiration, exclusivity, and sophistication that defines the world of luxury fashion and accessories. Whether it's a timeless piece of jewelry or a statement handbag, luxury brands continue to inspire and captivate consumers with their iconic advertising campaigns and slogans.篇3World's Top 100 Classic Luxury Ad Slogans1. Chanel: Fashion changes, but style endures. 时尚改变，但风格永恒。
广告词汇中英文对照
广告术语中英文对照aaa（美国广告院校协会) american academy of advertisingaaaa, 4a’s (美国广告代理商协会） american association ofadvertising agencies abc (广告发行量稽查会) audit bureau ofcirculationsama （美国市场营销协会) american marketing associationaio (行为、兴趣、观点数据库) activity, interesting， opinioniaa (国际广告协会)international advertising association pop广告point of purchasesswot分析、优劣势分析 strength， weakness， opportunity， threat 案头研究 desk research版权 copyright包装 package保存率keeping rate报价 quotation， cost estimate备忘录memo边际效用 marginal utility标题 headline标志 logo， mark草稿 rough草图 sketch插图 illustration差异性（策略) differentiation蒙太奇montage免费赠品 give away命名 naming模仿 copy模型 model， pattern目标对象target audience尼尔逊电视调查报告nielsen television index 频率frequency品牌 brand品牌策略 brand strategy 品牌个性（人格化）brand personality 品牌购买趋势brand momentum 品牌管家 brand steward品牌经理 brand manager 品牌联想 brand linkage品牌识别 brand identity 产品核心概念product concept产品名称测试name test产品效用 benefit产品形象 product image产品原型 product prototype产品原型测试prototype test产品周期 product life-cycle产品属性 product attribute陈列 display冲击力impact出口广告 export advertising创意 creative创意草图 idea sketch创意策略 creative strategy创意概念 creative concept创意提案 creative presentation 创意总监 creative director (cd) 从众 follow促销活动 promotion打样 color proof打字照排 typesetting代理商agent导演 director到达率reach到达频率 frequency第一知名度 top of mind （tom）点子 idea电话调查 telephone interview电视媒体 tv media调查员interviewer定量研究 quantitative research 定位 positioning定性研究 quality research动画 animation动机 motivation， motion动机分析 motivation analysis动机强度 motivation intension独家赞助 sponsored event独特销售理论unique selling proposition （usp) 发行量circulation 菲林，胶片 film分类广告 classified advertising分散式媒体组合assorted media mix分色 color separation分销 distribution风险知觉 perceived risk服务质量 serve quality负片 negative覆盖率coverage概念 concept概念测试 concept test感觉 sense个人收视率 personal audience rating 个性，性格 personality工作进度报告公共关系 public relations购买 purchase， buy购买后分析 post-buy—analysis购买环境 shopping environment购买决策 purchase decision购买决定因子购买率purchase rate购买模型 purchase model购买频率 purchase frequency购买者buyer购买周期 purchase period购买准备 purchase preparation关键词keyword观察法observe method广播电视网 network广播媒体 broadcast mediastatus report purchase decision factor广告 advertising （ad）广告标语 advertising slogan广告测试 advertising test广告策略 advertising strategy广告创意 advertising creative广告创作人员creator广告对象 advertising target广告概念 advertising concept广告稿效果调查 copy test广告代理商,广告公司广告管理 advertising management 广告计划 advertising plan广告监测 advertising monitor， advertising track 广告精读率attentive readership score 广告客户 client广告目标 advertising goal广告目的 advertising objective 广告牌 billboard广告认知效果advertising recognition effect 广告时代 advertising age （ad age）广告诉求 advertising appeal广告文案 advertising copy广告效果advertising effect， advertising impact 广告效果监测advertising impact track广告音乐 jingle广告占有率 share of voice广告招贴 poster广告作品 advertisement国际广告媒体international mediaadvertising agency篇二：主要广告术语中英对照aadvertising广告广告活动ads 广告物account executive 客户主管account 客户项目account planning 客户策划account services 客户部account service 客户服务art director美术指导advertising campaign 广告活动advertising agency 广告代理商4a （ american association of advertising agencies) 美国广告代理商协会above-the-line advertising 线上广告.广告代理商能从媒介获得代理费的广告regulatory matters广告规章和法规agency profit management利润管理advertising department 广告部airport advertising 机场广告appeal 诉求area sampling 区域抽样audience 受众。
广告术语中英文对照
广告术语中英文对照AAA（美国广告院校协会）American Academy of Advertising AAAA, 4A’s (美国广告代理商协会) American Association of Advertising Agencies ABC (广告发行量稽查会) Audit Bureau of CirculationsAMA (美国市场营销协会) American Marketing AssociationAIO (行为、兴趣、观点数据库) activity, interesting, opinionIAA (国际广告协会) International Advertising Associ ationPOP广告 point of purchases SWOT分析、优劣势分析 strength, weakness, opportunity, th reat案头研究desk research版权copyright包装package保存率keeping rate报价quotation, cost es timate备忘录memo调查对象interviewee, responden t, participant比稿competition, pitch 比较广告comparative advertisin g边际效用marginal utility标题headline标志logo, mark草稿rough草图sketch插图illustration差异性（策略）differentiation蒙太奇montage 免费赠品 give away 命名n aming模仿co py模型 mod el, pattern目标对象target audience尼尔逊电视调查报告 Nielsen Television In dex频率 f requency品牌br and品牌策略 brand strategy品牌个性（人格化） brand personali ty品牌购买趋势brand mo mentum品牌管家 brand steward品牌经理br and manager品牌联想bran d linkage品牌识别brand identity产品核心概念 product concept产品名称测试name test产品效用benefit产品形象 product image产品原型product prototype产品原型测试prototype test产品周期product life-cycle产品属性product attribute陈列display冲击力impact出口广告export advertising传播，沟通communication传播策略 communication strategy 创意creative创意草图idea sketch创意策略creative strategy创意概念 creative concept创意提案creative presentation 创意总监creative director (CD) 从众follow促销活动promotion打样color proof打字照排typesetting大众传播 mass communication代理商agent导演director到达率reach到达频率frequency第一知名度 top of mind (TOM)点子idea电话调查telephone interview电视广告commercial电视媒体 TV media调查员 interviewer定量研究quantitative research 定位positioning定性研究 quality research动画animation动机motivation, motion 动机分析 motivation analysis动机强度 motivation intension独家赞助sponsored event独特销售理论unique selling proposition (USP)发行量 circulation菲林，胶片film分类广告 classified advertising 分散式媒体组合assorted media mix分色color separation 分销distribution风险知觉perceived risk服务质量 serve quality负片negative覆盖率coverage概念concept概念测试 concept test感觉sense个人收视率personal audience rating 个性，性格personality工作进度报告 status report公共关系public relations公益广告non-commercial adverti sing构图 layout购买 purchase, buy购买后分析 post-buy-analysis购买环境shopping environment 购买决策 purchase decision购买决定因子 purchase decision factor购买率 purchase rate购买模型purchase model购买频率purchase frequency购买者buyer购买周期 purchase period购买准备 purchase preparation关键词 keyword观察法 observe method广播电视网network广播媒体broadcast media广告advertising (AD) 广告标语advertising slogan广告测试 advertising test广告策略 advertising strategy广告创意 advertising creative广告创作人员 creator广告对象 advertising target广告概念advertising concept 广告稿效果调查 copy test广告歌曲commercial song广告代理商，广告公司advertising agency广告管理 advertising managemen t广告计划 advertising plan广告监测advertising monitor, advertising track 广告精读率 attentive readership sc ore广告客户 client广告目标 advertising goal广告目的 advertising objective 广告牌 billboard广告认知效果 advertising recognition eff ect广告时代 Advertising Age (AD Ag e)广告诉求advertising appeal 广告文案 advertising copy广告效果advertising effect, advertising impac t广告效果监测 advertising impact track广告音乐 jingle广告占有率share of voice广告招贴poster广告作品advertisement国际广告媒体international media国际消费者协会consumer international (CI) 互联网调查 internet survey户外广告 outdoor advertising黄金时段 prime time基本动机 basic motivation集中式媒体组合 concentrated media mix记忆 memory, recall家庭结构family structure家庭类型family type家庭收视率 household rating价格测试price test价值观valuation剪辑 trimming简报briefing交互媒体 interactive media脚本 storyboard街头调查 street interview进口广告 import advertising经销商dealer竞争者competitor剧本大纲synopsis决策模型 decision mode l决策者decision开机率 sets in use 客户client, a ccount客户策划人 account planner客户简报client briefi ng客户经理account mana ger客户主管 account super visor客户总监account dire ctor蓝图 blue prin t老年群体old age mass 累积到达率cumulative rea ch理性广告rational adve rtising连锁超市 chain super-ma rket品牌替代率 brand replaceme nt品牌喜爱度brand leverage 品牌形象 brand image 品牌形象跟踪 brand image track (BIT)品牌占有率brand share品牌知名度 brand awareness 品牌忠诚度 brand loyalty 品牌重复购买率 brand retention品牌转换brand shift品牌资产brand equity普及率diffusion rate企业广告 corporate adv ertising企业理念corporate ph ilosophy企业形象corporate im age企业形象识别corporate identi ty (CI)千人成本cost per thousand（million） (CP T CPM)潜意识，下意识sub-consciousness 潜在市场 potential mar ket青年群体 youth mass 情感 feeling 情感广告emotional adv ertising区域广告regional adv ertising全面服务代理商 full service agency 人口统计 demographic人员测量仪（个人收视监测仪） people meter认知 perceive, recognize认知度 recognition rate认知广告recognition a dvertising认知模型 recognize mod el入户访问 in-house interview商品成长期 growth stage 商品成熟期maturit y stage商品导入期introd uction stage商品衰退期 decli ne stage商圈 t rade area少年群体j uvenile mass设计design设计核心概念design c oncept社会阶层 socie ty class社会意识socie ty-consciousness社会因素 soc iety factor深度访谈 in-de pth interview生活风格（形态） life st yle生活态度数据库 attitud e-value database时尚style, fashio实验法 e xperiment method实验性营销test marketing使用者user市场导向market ing oriented市场调查 marke ting research市场潜力marke t potential市场渠道 m arket channel市场细分 seg mentation市场营销 m arketing市场营销组合mar keting mix市场占有率 mar ket share事件event视觉成型 visua lize视听占有率a udience share收视（听）率 audienc e rating收视监测仪 vid eo meter收视率调查 r ating research受教育程度educati on level售货员salesman数据库database诉求appeal态度a ttitude态度测量 attitud e measurement提案 prese ntation, proposal提示知名度 aided brand a wareness统计指标 statistic i ndex投放时间表cue list, transmission schedule投射法研究 proje ct method完稿finis hed artwork网页广告 web a dvertising未提示知名度un-aided brand awareness文稿撰写人 copywriter 问卷q uestionnaire习惯habit习惯研究 hab it study。
经典英文广告语
经典英文广告语(中英文对照) 1．Goodtothelastdrop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）2．Obeyyourthirst．服从你的渴望。
（雪碧）3．Thenewdigitalera．数码新时代。
（索尼影碟机）4．Welead．Otherscopy．我们领先，他人仿效。
（理光复印机）5．Impossiblemadepossible．使不可能变为可能。
（佳能打印机）6．Taketimetoindulge．尽情享受吧！（雀巢冰激凌）7．Therelentlesspursuitofperfection．不懈追求完美。
（凌志轿车）8．Poetryinmotion，dancingclosetome．动态的诗，向我舞近。
（丰田汽车）9．Cometowheretheflavoris．MarlboroCountry．光临风韵之境--万宝路世界。
（万宝路香烟）10．Tome，thepastisblackandwhite，butthefutureisalwayscolor．对我而言，过去平淡无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）11.Justdoit.只管去做。
（耐克运动鞋）12.Askformore.渴望无限。
（百事流行鞋）13.Thetasteisgreat.味道好极了。
（雀巢咖啡）14.Feelthenewspace.感受新境界。
（三星电子）15.Intelligenceeverywhere.智慧演绎，无处不在。
（摩托罗拉手机）16.Thechoiceofanewgeneration.新一代的选择。
（百事可乐）17.Weintegrate,youcommunicate.我们集大成，您超越自我。
（三菱电工）18.TakeTOSHIBA,taketheworld.拥有东芝，拥有世界。
（东芝电子）19.Let'smakethingsbetter.让我们做得更好。
（飞利浦电子）20.Nobusinesstoosmall,noproblemtoobig.没有不做的小生意，没有解决不了的大问题。
影视广告专业术语中英文对照
影视广告专业术语中英文对照影视广告拍摄中包含很多专业的术语，下面就用英文对照的方式进行介绍：ADArt Director 美术总监、艺术总监AEAccount Executive 客户总管Audience 观众、听众BS 卫星电视CMCommercial Message 电视广播广告CFCommercial Film 用电影胶片拍摄的电视广告VCMVideo Commercial Message 录像电视广告CM Planner 电视广播广告策划者CM Song 广告歌曲CCCorporate Communication 企业信息交流CICorporate Identity 企业形象认同CM time 广告时间Copywriter 撰稿人Corporate Mark 企业标志Coverage 媒体覆盖率Cow Catcher Hitch Hike 在正式节目前后的插播广告Creative Director 创意总监Comtinuity 分镜头脚本F to TFilm to Tape 较转磁Golden Hour 黄金时段G·R·PGross Rating Point 总收视率HUTHousehold using TV （家庭电视）收视率Informercial 信息广告Marketing 市场营销、市场理论、营销理论Media 媒体、媒介Media Mix 媒体组合Media Representative 媒体代理Media Vehicle 媒体载体Mass Communication 新闻界Narration （1）配音（2）解说Official Supply 指定赞助商Off Line 脱机，预备编辑On Line 联机，正式编辑Production （广告）制作公司Presentation 提案（会）Product Team （1）制作小组（2）摄制小组Producer 制作人Positioning 定位Publicity 新闻发布式宣传Recruit 招聘广告Regular Spot 固定插播Risk Management 危机管理（美国称Crisis Management）Rough 草图Rush 样片Series Advertising 系列广告SOMShare of market 市场占有率SOVShare of voice 广告占有率Sizzle Advertising 刺激购买欲望的广告“吊胃口”广告Sound Logo 音响标志（吧音响和企业标志合二为一的广告词汇。
经典广告语 中英文对照
经典广告语中英文对照Introduction广告语是一种能够吸引消费者注意力、传达产品或服务优势的短语或句子。
好的广告语能够让消费者对产品或服务产生兴趣，并促使他们采取行动，从而帮助企业增加销售额和市场份额。
在过去的几十年里，许多经典广告语以其简洁明了的表达和生动有趣的形式成为了文化的一部分。
本文将介绍一些经典广告语，并提供中英文对照。
经典广告语以下是一些具有广泛知名度和影响力的经典广告语：1.Just Do It - 就去做吧 (Nike)2.Think Different - 不同凡想 (Apple)3.I’m Lovin’ It - 我就喜欢(McDonald’s)4.Melts in Your Mouth, Not in Your Hands - 入口即化(M&M’s)5.Because You’re Worth It - 因为你值得拥有(L’Oréal)6.The Happiest Place on Earth - 最快乐的地方 (Disneyland)7.Finger Lickin’ Good - 咖啡牛排. 抵死。
(KFC)8.Have a Break, Have a KitKat - 享受休息时刻 (KitKat)9.It’s the Real Thing - 这是真正的东西 (Coca-Cola)10.Connecting People - 连接人们 (Nokia)这些广告语中的每一个都以其独特的方式传达了品牌的价值观、产品特点或服务质量，成为了各自品牌的代表性标志。
经典广告语的特点好的广告语具备以下几个特点：1.简洁明了 - 经典广告语通常使用简短的词语和句子，能迅速吸引消费者的注意力，传递核心信息。
2.易记易识别 - 经典广告语常常通过使用独特而有趣的语言和形象，让人们轻易记住并将其与品牌联系起来。
3.文化共鸣 - 经典广告语常常与当时的社会文化紧密相连，能够触动消费者的情感并与他们建立深层次的共鸣。
英文广告词汇总_英文广告词_
英文广告词汇总1. Apple thinks different. 苹果电脑,不同凡想。
(苹果电脑)2. Not all cars are created equal. 并非所有的汽车都有相同的品质。
(三菱汽车)3. Anything is possible. 没有不可能的事。
1. Time always follows me. (Rossini) 时间因我存在。
(罗西尼表)2. Buickyour key to a better life and a better world. ( Buick) 别克通往美好生活的秘诀。
(别克)3. To be true forever. (Haier) 真诚到永远。
你只看到富帅的中华，却没看到屌丝的红塔你有你的男神，我有我的女屌你嘲笑我三分女友，我可怜你为钱生逼你可以轻视我的眼光，我会证明屌丝虽比富帅穷，但心比富帅红屌丝是注定默默地逆袭，路上少不了质疑和嘲笑，但那又怎么样，哪怕1, beautiful from here.2, our clothing will give you sufficient self-confidence!3, I served my clothes4, no pomegranate skirt, the same let you bow down!5, until the long-Jun not to, continued from clothing edge.1. Swatch: time is what you make of it.斯沃奇手表：天长地久2. Kodak: a Kodak moment柯达相纸/胶卷：就在柯达一刻3. Olympus: focus on life奥林巴斯：瞄准生活。
4. The new digital era.数码新时代。
1. Goldman Sachs: Our Clients Interests Always Come First2. Hilton Hotels: Take Me To The Hilton3. Honda: Power of Dreams4. Hudsons Bay Company: We are Canadas Merchants5.1. Kohls: Expect Great Things2. Konica Minolta: The Essentials of Imaging3. Kroger: Right Store, Right Price4. Lehman Brothers: Where Vision Gets Built5. LevelVision LLC: Engaging People6. LOreal: Because Im Worth It7.1. Crest toothpaste: behind that healthy smile, there's a Crest kid. 佳洁士牙膏：健康笑容来自佳洁士2. Levi's: quality never goesout of style 列维斯(牛仔服装)：质量与风格共存。
影视广告专业术语中英文对照
影视《乱世佳人》声音分析影视广告专业术语中英文对照影视广告拍摄中包含很多专业的术语，下面就用英文对照的方式进行介绍：ADArt Director 美术总监、艺术总监AEAccount Executive 客户总管Audience 观众、听众BS 卫星电视CMCommercial Message 电视广播广告CFCommercial Film 用电影胶片拍摄的电视广告VCMVideo Commercial Message 录像电视广告CM Planner 电视广播广告策划者CM Song 广告歌曲CCCorporate Communication 企业信息交流CICorporate Identity 企业形象认同CM time 广告时间Copywriter 撰稿人Corporate Mark 企业标志Coverage 媒体覆盖率Cow Catcher Hitch Hike 在正式节目前后的插播广告Creative Director 创意总监影视《乱世佳人》声音分析Comtinuity 分镜头脚本F to TFilm to Tape 较转磁Golden Hour 黄金时段G·R·PGross Rating Point 总收视率HUTHousehold using TV （家庭电视）收视率Informercial 信息广告Marketing 市场营销、市场理论、营销理论Media 媒体、媒介Media Mix 媒体组合Media Representative 媒体代理Media Vehicle 媒体载体Mass Communication 新闻界Narration （1）配音（2）解说Official Supply 指定赞助商Off Line 脱机，预备编辑On Line 联机，正式编辑Production （广告）制作公司Presentation 提案（会）Product Team （1）制作小组（2）摄制小组Producer 制作人Positioning 定位影视《乱世佳人》声音分析Publicity 新闻发布式宣传Recruit 招聘广告Regular Spot 固定插播Risk Management 危机管理（美国称Crisis Management）Rough 草图Rush 样片Series Advertising 系列广告SOMShare of market 市场占有率SOVShare of voice 广告占有率Sizzle Advertising 刺激购买欲望的广告“吊胃口”广告Sound Logo 音响标志（吧音响和企业标志合二为一的广告词汇。
广告媒体形式、术语--名词解释(中英文)
基本术语
英文名：UV (Unique Visits) 中文名：独立访客数 独立访客数 定义：指有不同用户的数在单位时间内访问某一站点的数量 英文名：Cookie 定义：电脑中记录用户在网络中的行为的文件， 一些站点使用COOKIES来鉴别站点的 访问者，当用户返回的时候提供更多的个性化的信息。用户可以在浏览器中进行 设置阻止COOKIE文件。
定向功能
英文名：Geo-targeting 中文名：地域定向 地域定向 定义：根据用户所在的地区来定向投放广告
定向功能
英文名：Demographic Targeting 中文名：基本数据定向 基本数据定向 定义：根据男女、年龄、老少等人口数据投放广告
定向功能
英文名：Behavior targeting 中文名：行为定向 行为定向 定义：根据人最近或长期的品类关注或者说是生活态度来定向
英文名：CTR (Click-through Rate) 中文名：点击率 点击率 定义：=点击次数/印象数
如果这个广告出现了一万次，而广告的点击次数为五百次，那么点击率即为 5%。 目前，亚太区的点击率平均为 1.5% 。点击率可以精确地反映广告效果， 也是网 络广告吸引力的一个标志。
基本术语
英文名：Frequency 中文名：曝光频次 曝光频次 定义：一个用户看到同一个广告的次数。 广告主可以通过限定这个次数来达到提高广告效果的目的。
对于CPM的方式而言，如果采用统一的 CPM价格购买，eCPM就等于CPM
对于CPC的方式而言，如果采用统一的 CPC价格购买，eCPC就是CPC
创意和广告位
创意和广告位
英文名：Banner 中文名：横幅 横幅 定义：横向的广告位，常见468*60像素
创意和广告位
广告词汇中英文对照
广告词汇中英文对照引言广告是商业领域中一种常见的营销手段，通过吸引和引导消费者来推销产品或服务。
在广告中，使用了大量的词汇来表达各种各样的信息。
了解广告领域中的常用词汇对于理解和撰写广告文案非常重要。
本文将介绍一些常见的广告词汇，并提供其中英文对照。
热词在广告领域中，有一些特别常用的词汇，称为热词。
下面是一些常见的热词及其中英文对照：•优惠 (Discount)•折扣 (Sale)•限时特惠 (Limited Time Offer)•免费 (Free)•特价 (Special Price)•促销 (Promotion)•独家 (Exclusive)•立即购买 (Buy Now)•买一送一 (Buy One Get One Free)•新品 (New Arrival)•畅销 (Best Seller)•限量版 (Limited Edition)•开箱即售 (Ready to Use)•惊喜 (Surprise)•即将上市 (Coming Soon)•最后机会 (Final Chance)•阶梯定价 (Tiered Pricing)•竞争优势 (Competitive Advantage)•全场打折 (Storewide Sale)•特别推荐 (Highly Recommended)商品描述在广告中，对商品或服务进行描述是非常重要的。
下面是一些常见的商品描述词汇及其中英文对照：•高品质 (High Quality)•实用 (Practical)•耐用 (Durable)•舒适 (Comfortable)•独特 (Unique)•时尚 (Fashionable)•精致 (Exquisite)•强力 (Powerful)•省时 (Time-saving)•绿色环保 (Green and Environmentally Friendly)•多功能 (Multifunctional)•方便携带 (Portable)•全新升级 (New and Improved)•强大性能 (Outstanding Performance)•快速安装 (Quick and Easy Installation)•一流工艺 (First-class Craftsmanship)•高保真音质 (High-fidelity Sound Quality)•无线连接 (Wireless Connectivity)•经济实惠 (Economical)营销策略广告中常常使用各种营销策略来吸引消费者。
生活用品中英文对照广告语生活用品广告语
生活用品中英文对照广告语生活用品广告语生活用品中英文对照广告语Wolderness 系统 Life is discovery.And we have directions to get you there.译：生活就是发现，让我们去发现吧。
锐步运动鞋 Five feet nine inches in his socks.Ten feet tall in his shoes.译：光脚身高五英尺九英寸。
穿上锐步身高10英尺。
美国明尼苏达州科学博物馆 The world has a big backyard.Our pla is filled with hiddenPlaces.Dramatic e_les of earths evolution.Witness seven Of the worlds most perse landscapes.e out and play in The Greatest Places.译：世界有个大后院。
我们的星球到处都有不为人知的地方。
它们是地球演化的生动例证。
目睹世界上七种完全不同的自然景观。
来吧，在最壮观的地方畅游吧。
金科专业办公服务 Trying to do it all yourself doesnt always make you look like a hero.译：所有重担一肩挑并不会总使你像英雄一般。
梅塞德兹奔驰汽车 Feel like a million for $970,000 less.It cost less than peakfast at the White House.译：少付了97万美元，却得道百万美元的享受。
它比白宫的一顿早餐还便宜。
1989年英国TVE电视台如果你最好的朋友打起包裹不辞而别，那可能是因为你看电视看得太多了。
看电视时也要有人情味儿。
1997年福特远征新型福特远征，到达那里的唯一途径。
法国健康教育委员会除非你是一头大象，否则，你就能够找到合适的避孕套。
广告专业术语,中英文)
广告专业术语，中英文AAAA America Association of Advertising 美国／广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户策划Account Services 客户部Advertise 广告主Advertising Department 企业广告部agency 广告代理商Art Director 美术指导Assistant Partner 董事助理bid [bid] 广告竞标business-to-business advertising (B2B advertising) B2B广告brand image 品牌映象capitalism 资本本主义，资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比较广告consumer advertising 消费品广告consumerism 消费模式customer 顾客Chief Executive Officer(CEO) 首席执行长官Chief Financial Officer(CFO ) 首席财务官client 客户Copywriter 广告撰告人Creative Department 创作部Creative Director 创意总监deceptive advertising 虚假广告department 部门design 设汁稿data 数据director 主管end-user 最终用户、实际使用者industrial advertising 工业广告institutional advertising 社团机构广告Management Supervisor 管理监督Market share 市场占有率Marketing 营销Media Department 媒介部media planning 媒体策划media 媒介national advertising 全国性广告noncommercial advertising 非商业广告pitch 提案professional advertising 业服务型广告public service advertising(PSA) 公益广告puffery 吹捧式的广告qualitative 定性的quantitative 定量的Research Department 调查部retail advertising 零售商广告Sister agency 同属同-集团的广告公司supplier 制作公司Traffic Department 流程协调部Brainstorming 头脑风暴法Campaign 广告攻势Commercial 影视广告片coupon 赠券、折价券logo 品牌标识magazine 杂志media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体)metropolitan 大都会的outdoor 户外媒体promotion 推广用品public relations(PR．) 公共关系radio 广播媒体Situation Analysis 背景分析Slogan 广告口号Television program 电视节目Website [websait] 主页，网站Drive-time 交通高峰时间So big 做大Numbers 数据Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)Code 编号debranding 品牌屏蔽测试depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组) fatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组interview 访谈market research 市场调查mystery shopping 以购物为掩护的调查observation 观察panel 重复凋查样本群participant 参与者population 总人口，总体sample 抽样误差skew 歪曲survey 调查tabulation 统计制表boil down to 归结为hard-and-fast 明确易懂pretty much 大致上analysis 分析community relation 社区关系competitor 竞争者、对于content integration 软性广告cost effective 广告成本效益creative 创意government relations 政府关系grass roots marketing 贴身式营销industry 行业integrated marketing communication 整合营销传播litigation 起沂，诉讼markets 市场组合media service 媒介代理merger 企业合并online advertising 在线广告point-of-purchase （pop）焦点广告position 定位print 平面广告媒体publics 公众群体strategic philanthropy 策略性公益事业strategy 策略、策划target audience 目标受众web design 网站设计digital 数字化co-marketing 联袂营销conference 会议consulting 咨询corporate identity 企业识别culture-specific 文化(民族)特性demographic marketing 人口统汁特征营销direct mail(DM) 直邮广告direct marketing 直销event planning 活动策划exhibition stand 展台integrated branding 整合品牌传播internal corporate communications 企业内部沟通investor relations 股东关系nontraditional 非传统的packaging 包装product placement 产品涉入promotion 活动psychographic 心理统汁的retail 零售retail space 零售市场区域sales promotion 促销活动sponsorship 赞助trade channels 业务渠道vertical publications 行业刊物viral marketing 传染式营销best face forward 展现最佳面貌speak with One voice 统一传播口径the edge 优势top to bottom 自上而下Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版Car card [ka：ka：d] 车厢广告Counter advertising 异议式、对抗式广告Display advertisement 陈列式广告Electric spectacular 霓虹灯广告Free-standing insert 非装订广告插页House organ 企业专刊(杂志)Insert 广告插页Island display(超市内)堆头式陈列mail-order advertising 邮购广告network 电(视)台网out-of-home advertising 家外媒体painted bulletin 手绘广告牌panel 广告牌pass-along reader 传阅读者poster panel 用印刷画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体(非大众传媒) vehicle 广告载体count out 清点，算出make it through the day 过一整天pass．．．off to 把……给出pass-along reader 传阅读者poster panel 用印刷四画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体vehicle 广告载体count to 清点，算出make it through the day 过一整天pass．．．off to 把……给出ad planning 广告策划admen 广告人appeal 诉求consumer behavior 消费者行为copy platform 文案大纲creative stratgy 创意策略DAGMAR 广告效果评估体系Day part 时段Decay constant 衰退常数hierarchy-of-effect theory 效果层级理论infomercial 电视直销节日market profile 市场状况market segmentation 市场细分persuasion process 劝服过程primary demand advertising 品类诉求广告product-related segmentation 产品消费量细分seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销，感受型广告strategic planning 战略策划teaser campaign 悬念式(调味)广告攻势rule-of thumb 经验法则brand manager 品牌经理corporate advising 企业广告family brand 多品类品牌generic brand 非名牌(产品)green advertising 绿色策略式广告image advertising 形象广告line 产品系列name-brand 名牌national brand 全国性品牌parity 同等private brand 零售商自有品牌product different 产品差异product management品牌管理product positioning 产品定位reference group 参照组tagline (广告)行动口号top -the -line 顶级的trade character 吉祥物utility 好处，用途really do something with 确实能用它做些文章zccumulation 受众数(特定周期内)audience duplication 重复受众brand development index 品牌成长指数category development index(CDI) 销量成长指数coverage 覆盖率，覆盖范围cumulative coverage 累计（总）覆盖率exposure 告显露次数frequency 广告频次gross audience 受众总量gross impression 总印象gross rating points 总收视点loyalty index 忠诚度mags 杂志(简写)media concentration theory 媒体集合理论media dominance theory 媒介优势理论media plan 媒体计划net unduplicated audience 受众participation 参与program delivery rate 节目到达率reach 到达turnover 受众流失overall 全部的rerunning numbers 复核---的数据archetype 标准受众，原型availability 空余时段back- to-back 广告连播chain break 节目提示标板circulation 发行量continuity 持续型排期continuous advertising 持续型广告fresh 新颖的fringe time 非黄金时段holding power 节目(频道)凝聚力holdover audience 既有观众inherited audience 既有观众open end 节日提示语广告时段piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期roadblock 拦路广告run-of-schedule(ROS) 非指定时段staggered schedule 交错排期wave scheduling 波浪式排期wear out 广告磨损ln lieu Of 代替buried position 被淹没的广告位column inch 栏／英寸(报纸广告单位) double truck 双页／，告(跨页) facing 一个广告牌(户外媒体单位) franchised position 专用广告位置insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位lifestyle segmentation 生活形态细分local advertising 地方性广告make good 补偿广告media buy 媒体购买media buying service 媒体购买代理narrow casting 小范围播放(窄播) preferred position 首选广告版位readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位split run 分版刊登spread[spred] 杂志跨页card rate 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点成本cost per thousand(CPM) 每千人成本earn rate 媒体折扣价flat rate 统一价格grid card 电波广告刊例guaranteed circulation 承诺发行量horizontal publication 横向出版物AA（Account Assistant）客户助理Action Plan 行动方案AD（Account Director）客户总监Add Value 附加价值Ads（Advertisement）广告Advertorial付费软文AE（Account Executive）客户代表、客户主任Agency 代理商AM（Account Manager）客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介（附在新闻稿后面的关于该公司的简短介绍）Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU （Business Unit）业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations中国最佳公共关系案例大赛China International Public Relations Congress中国国际公共关系大会CI（Corporate Identity）企业形象CIPRA（China International Public Relations Association）中国国际公共关系协会CIS （Corporate Identity Sysetm）企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置（装饰）Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM （Direct mailing ）直邮Domain Name Registration 域名注册Donation捐赠EC（East China)华东Editorial Calendar媒体刊登计划Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料（数字或其他材料）FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG（Grand China）大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt （Government）政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR（Institute of Public Relations）英国公共关系协会IPRA（International Public Relations Association）国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV （Individual Software Vendor）独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA（ Large Account）大客户LE （Large Enterprise）大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm（Marketing Communications）营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB（Medium business）中客户MC（Master of Ceremonies）主持人MC（Middle China）华中MD（Managing Director）董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI（Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC（North China）华北NE （Northeast China）东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW（Northwest China）西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP（Out-of-Pocket）杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV（One Voice）一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA（Public Relations Society of America）美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE（Senior Account Executive）高级客户代表、高级客户主任SAM（Senior Account Manager）高级客户经理SB （Small business）小客户SC（South China）华南Scope Management范畴管理Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV （Share of Voice）Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供应商Survey调查SW（Southwest China）西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD （To be Detail）需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供应商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP（Vice President）副总裁VSB （Very small business）特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球。
营销和广告术语中英对照
营销和广告术语中英对照1. 目标市场 - Target market2. 品牌 - Brand3. 定位 - Positioning4. 价值主张 - Value proposition5. 市场细分 - Market segmentation6. 目标客户 - Target customer7. 市场调研 - Market research8. 竞争分析 - Competitive analysis9. 市场份额 - Market share10. 营销策略 - Marketing strategy11. 售价 - Selling price12. 产品生命周期 - Product life cycle13. 市场渗透 - Market penetration14. 品牌意识 - Brand awareness15. 客户满意度 - Customer satisfaction16. 客户忠诚度 - Customer loyalty17. 市场营销 - Marketing18. 广告宣传 - Advertising19. 销售促销 - Sales promotion20. 市场定价 - Pricing strategy21. 产品差异化 - Product differentiation22. 市场占有率 - Market share23. 市场推广 - Market promotion24. 线下营销 - Offline marketing25. 线上营销 - Online marketing26. 品牌形象 - Brand image27. 市场份额 - Market share28. 社交媒体营销 - Social media marketing29. 品牌认知 - Brand recognition30. 市场竞争 - Market competition营销和广告领域中的术语对于企业来说至关重要，它们能够帮助企业更好地理解和规划市场策略，提高品牌知名度，推动销售增长。
中英文对照精品广告语
good to the last drop．滴滴香浓，意犹未尽。
(麦斯威尔咖啡）obey your thirst．服从你的渴望。
（雪碧）the new digital era．数码新时代。
（索尼影碟机）we lead． others copy．我们领先，他人仿效.（理光复印机）impossible made possible．使不可能变为可能。
（佳能打印机)take time to indulge．尽情享受吧!（雀巢冰激凌）the relentless pursuit of perfection．不懈追求完美。
（凌志轿车）poetry in motion， dancing close to me．动态的诗，向我舞近。
（丰田汽车)to me， the past is black and white， but the future is always color．对我而言，过去平淡无奇；而未来，却是绚烂缤纷.（轩尼诗酒）just do it。
只管去做。
（耐克运动鞋）ask for more。
渴望无限。
（百事流行鞋)the taste is great。
味道好极了.(雀巢咖啡)feel the new space。
感受新境界。
（三星电子)intelligence everywhere. 智慧演绎,无处不在。
（摩托罗拉手机）the choice of a new generation。
新一代的选择。
(百事可乐）take toshiba， take the world. 拥有东芝，拥有世界.（东芝电子）let's make things better. 让我们做得更好。
(飞利浦电子）no business too small， no problem too big.没有不做的小生意，没有解决不了的大问题。
（ibm公司）a diamond lasts forever。
钻石恒久远，一颗永流传。
(第比尔斯)intel inside给电脑一颗奔腾的“芯”。
广告英语翻译常用词汇大全
广告英语翻译常用词汇大全- 预售：pre-sale- 优惠：discount- 促销：promotion- 折扣：offer- 特价：special price- 满减：buy more, save more- 限时限量：limited time and quantity- 省钱：save money- 免费：free- 优惠券：coupon- 购买：purchase- 赠品：gift- 特别优惠：special offer- 独家：exclusive- 家庭装：family pack- 买一送一：buy one get one free- 换购：buy and get- 季节性优惠：seasonal offer- 脱销：sold out- 即将到货：coming soon- 全场打折：store-wide sale- 多样选择：wide selection- 高品质：high-quality- 新品上市：new arrival- 限时抢购：flash sale- 全球免邮：international free shipping - 快递配送：express delivery- 无条件退款：money-back guarantee - 超值组合：value set- 清仓：clearance sale- 少量现货：limited stock available- 捆绑销售：bundle sales- 充满活力：energetic- 功能强大：powerful functions- 全新升级：brand new upgrade- 创新设计：innovative design- 独特风格：unique style- 经典款式：classic style- 流行元素：trendy elements- 多功能：versatile- 定制：custom-made- 适合所有人群：suitable for all ages - 时尚搭配：stylish match- 高端大气：high-end and stylish- 舒适度：comfortable fit- 防水耐用：waterproof and durable- 优质面料：premium fabric- 轻便携带：portable and easy to carry - 方便使用：convenient to use- 持久保湿：long-lasting moisturizing - 深度修复：deep repair- 平易近人：affordable price- 价廉物美：cost-effective- 无需担心质量问题：no worries about quality- 改善生活质量：improve quality of life- 提高工作效率：enhance work efficiency- 增添乐趣：add fun- 领先品牌：leading brand- 值得信赖：trustworthy- 健康环保：healthy and environmentally-friendly- 无刺激无副作用：non-irritating with no side effects- 数字化：digitized- 便捷操作：convenient operation- 眼保健操：eye exercises- 满足不同需求：meet different needs- 解决问题：solve problems- 提升形象：enhance image- 高效节能：high-efficiency and energy-saving- 减少污染：reduce pollution- 创造美好生活：create a better life购买物品时，我们都希望能获得最优惠的价格和最大的实惠。
商业广告用语中英翻译精选
商业广告用语中英翻译精选欢迎光临！我们的产品品质无与伦比，竭诚为您提供满意的购物体验。
Welcome! Our product quality is unparalleled, and we are committed to providing you with a satisfying shopping experience.对不起，您的满意是我们永恒的追求。
我们将持续努力，为您提供卓越的服务。
We are sorry for any inconvenience caused. Your satisfaction is our eternal pursuit. We will continue to strive to provide you with outstanding service.购买我们的产品，您将得到卓越品质和无与伦比的价值。
By purchasing our products, you will receive outstanding quality and unparalleled value.精心挑选最优质的原材料，保证产品的品质和耐久性。
We carefully select the finest raw materials to ensure the quality and durability of our products.我们的新产品创新独特，注重细节，为您带来全新的体验。
Our new product is uniquely innovative, focusing on details to bring you a whole new experience.现在购买，即可享受限时优惠！快来抓住这个难得的机会吧！Purchase now and enjoy limited-time discounts! Don't miss out on this rare opportunity!我们的产品适用于各种场合，满足您的不同需求。
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广告术语中英文对照aaa（美国广告院校协会） american academy of advertisingaaaa, 4a’s (美国广告代理商协会) american association of advertising agencies abc (广告发行量稽查会) audit bureau of circulationsama (美国市场营销协会) american marketing associationaio (行为、兴趣、观点数据库) activity, interesting, opinioniaa (国际广告协会)international advertising association pop广告 point of purchasesswot分析、优劣势分析 strength, weakness, opportunity, threat 案头研究 desk research版权 copyright包装 package保存率keeping rate报价 quotation, cost estimate备忘录memo边际效用 marginal utility标题 headline标志 logo, mark草稿 rough草图 sketch插图 illustration差异性（策略） differentiation蒙太奇montage免费赠品 give away命名 naming模仿 copy模型 model, pattern目标对象target audience尼尔逊电视调查报告nielsen television index 频率frequency品牌 brand品牌策略 brand strategy 品牌个性（人格化）brand personality 品牌购买趋势brand momentum 品牌管家 brand steward品牌经理 brand manager 品牌联想 brand linkage品牌识别 brand identity 产品核心概念product concept产品名称测试name test产品效用 benefit产品形象 product image产品原型 product prototype产品原型测试prototype test产品周期 product life-cycle产品属性 product attribute陈列 display冲击力impact出口广告 export advertising创意 creative创意草图 idea sketch创意策略 creative strategy创意概念 creative concept创意提案 creative presentation创意总监 creative director (cd)从众 follow促销活动 promotion打样 color proof打字照排 typesetting代理商agent导演 director到达率reach到达频率 frequency第一知名度 top of mind (tom)点子 idea电话调查 telephone interview电视媒体 tv media调查员interviewer定量研究 quantitative research定位 positioning定性研究 quality research动画 animation动机 motivation, motion动机分析 motivation analysis动机强度 motivation intension独家赞助 sponsored event独特销售理论unique selling proposition (usp) 发行量circulation 菲林，胶片 film分类广告 classified advertising分散式媒体组合assorted media mix分色 color separation分销 distribution风险知觉 perceived risk服务质量 serve quality负片 negative覆盖率coverage概念 concept概念测试 concept test感觉 sense个人收视率 personal audience rating 个性，性格 personality工作进度报告公共关系 public relations购买 purchase, buy购买后分析 post-buy-analysis购买环境 shopping environment购买决策 purchase decision购买决定因子购买率purchase rate购买模型 purchase model购买频率 purchase frequency购买者buyer购买周期 purchase period购买准备 purchase preparation关键词keyword观察法observe method广播电视网 network广播媒体 broadcast mediastatus report purchase decision factor广告 advertising (ad)广告标语 advertising slogan广告测试 advertising test广告策略 advertising strategy广告创意 advertising creative广告创作人员creator广告对象 advertising target广告概念 advertising concept广告稿效果调查 copy test广告代理商，广告公司广告管理 advertising management 广告计划 advertising plan广告监测advertising monitor, advertising track 广告精读率attentive readership score 广告客户 client广告目标 advertising goal广告目的 advertising objective 广告牌 billboard广告认知效果advertising recognition effect 广告时代 advertising age (ad age) 广告诉求 advertising appeal广告文案 advertising copy广告效果advertising effect, advertising impact 广告效果监测 advertising impact track广告音乐 jingle广告占有率 share of voice广告招贴 poster广告作品 advertisement国际广告媒体international mediaadvertising agency篇二：主要广告术语中英对照aadvertising广告广告活动ads 广告物account executive 客户主管account 客户项目account planning 客户策划account services 客户部account service 客户服务art director美术指导advertising campaign 广告活动advertising agency 广告代理商4a ( american association of advertising agencies) 美国广告代理商协会above-the-line advertising 线上广告。
广告代理商能从媒介获得代理费的广告regulatory matters广告规章和法规agency profit management利润管理advertising department 广告部airport advertising 机场广告appeal 诉求area sampling 区域抽样audience 受众。
接受广告的公众，也就是广告的对象audience share 受众份额audio-visual advertising 视听广告audit bureau of circulation 销数审计局。
1914年始创于美国（简称abc）animation 动画advertising letter 或 sales letter广告函bbid广告竞标target market目标市场brand image品牌印象below-the-line advertising 线下广告除线上广告以外的各种广告形式。
如促销广告(sales promotion advertising)购物点广告(p.o.p advertising)，直接邮递广告(direct mail advertising)，还包括举办展览会(exhibition)和发起某项活动(sponsorship)等。
billboard advertising 路牌广告brand advertising 品牌广告brand loyalty品牌忠诚度brand preference 品牌偏好brand insistence 品牌坚持brand name 产品名称buyer’s market 买方市场banner 横幅广告brand share 品牌占有率，亦称为市场份额（market share）budget 广告预算销售额百分率法（percentage of sales method）目标和任务法（objective and task method）dagmar理论（define advertising goals for measured advertising results）bus stop pillar advertising 站牌广告bus stop shelter advertising 候车停广告button按钮bulk discount数量折扣booklet 或brochure小册子（dm）banner or streamer横幅cchief executive officer首席执行官client客户copywriter广告文案creative department创意部creative director创意总监catalog目录（dm）clicks 点击次数click rate广告被点击的次数与广告收视次数的比率。
即click/impression.如果这个页面出现了一万次，而网页上的广告的点击次数为五百次，那么点击率即为 5%. 目前，亚太区的点击率平均为 1.5% 。
点击率可以精确地反映广告效果，也是网络广告吸引力的一个标志closing date媒介截稿日期closing time截稿时间cpm(cost per thousand impression)千人成本：即广告主购买1000个广告收视次数的费用或者是广告被1000人次看到所需的费用。