[精]2020高考英语热点话题-直播带货-附相关单词人物素材范文
2020年高考英语外刊时事命题阅读理解：“李佳琦们”直播“带货”成为电商平台购物新趋势
Game Changers of E-Commerce“李佳琦们”直播“带货”成为电商平台购物新趋势LI JIAQI knows how to get an audience’s attention. “All you girls! All you girls!” the 27-year-old shouts during his live-streaming marathon the Sunday evening ahead of this year’s Double Eleven Shopping Festival.Over the next six hours, Li presents a mix of products to his viewers, ranging from facial essences (精华) to velvet (天鹅绒) pillows. Each time, he briefly introduces the new item and then follows up with a direct sales pitch(话术): “Buy it — just buy it! It looks super, super, super good!”Li’s live stream appears simple and low-budget compared with Taylor Swift’s headline show at the evening party. However, the online influencer probably had a greater impact on this year’s festival than the American pop star. More than 36 million people tuned in to watch Li sell his wares that evening. Inthe month leading up to the shopping festival, Li’s promotion drove over one billion yuan in sales on Taobao Live.Companies have been using online influencers to promote products on Chinese e-commerce platforms for a few years now. In 2018, Taobao Live had a turnover (营业额) of over 100 billion yuan, a 400 percent increase over the previous year. The popularity has continued to grow over the past 12 months.The rise of commercial live streaming is partly based on convenience. Consumers can buy any product during live streaming with just a couple of taps and swipes (刷). Without live streaming features, they may call off the purchase if an item description does not provide enough information.Women aged between 25 and 35 make up the majority of live stream viewers. They see the live-streamer as a powerful influencer as well as a peer they can trust. Buying products based on the recommendations of those they have been following for some time is a choice they have learned to trust.When all else fails, nothing beats discounts. To attract a larger customer base, brands will surprise viewers with limited-time discounts or lucky draws (幸运抽奖). Those tricks help to persuade consumers to shop through live streaming as they are guaranteed to buy products with better deals.Despite that, several gaffes(失态行为) have emerged recently in which live-streamers were accused of misleading consumers by promoting overrated products. Li himself was involved in an embarrassing incident. He attempted tofry an egg on a “nonstick pan” during a live stream, only to find the egg glued to the bottom of the pan.For now, there is ambiguity (不明确) over how live-streamers should take responsibility for their broadcasts. However, consumers are quick to make judgements. “I don’t plan to stop watching Li’s live streams, but I’ll check his recommendations and do my own research instead of making the purchase straightaway,” said an online consumer.（选自Sciencemag）1. According to the article, which of the following statements about Taobao Live is true?A. It is the first e-commerce platform launched in China.B. It sold 20 billion yuan worth of product in 2017.C. It is targeted at middle-aged Chinese women.D. It has gained in popularity since last year’s Double Eleven.2. According to the article, why does live streaming work so well in selling a product?A. ①②③B. ①②④C. ①③④D. ②③④①Because e-commerce platforms are strictly supervised by the government.②Because detailed information about the product is provided during livestreaming.③Because influencers are believed to make an honest evaluation of the product.④Because consumers are usually able to buy the product at a lower price.3. What can we infer from the article?A. Li Jiaqi became an online influencer of international fame after this year’s Double Eleven.B. Commercial live streaming has discouraged consumers from making impulse purchases.C. Recent live-streaming gaffes might urge the government to pay more attention to e-commerce platforms.D. Li Jiaqi might have lost a large number of followers after he failed to promote a so-called nonstick pan.译文：李佳琪知道如何引起观众的注意。
[精]2020高考英语热点话题-直播带货-附相关单词人物素材范文
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2020 高考英语热点话题- 直播带货:附相关单词/ 人物素材/ 范文随着新冠疫情缓解，复工复产后，湖北联手抖音：13 市长直播带货百亿流量助力重启，取得非常好的效果中央政治局召开会议强调，“保持线上新型消费热度不减”。
“直播带货”、线上团购、在线教育⋯⋯疫情防控期间，线上新型消费方式不断涌现，在一定程度上弥补了线下消费的不足，起到了扩内需、促消费的作用，并展现出强大的生命力。
那么，“网红带货”和用英文怎么说呢？网红带货网红：social media influencerHe is not only a social media influencer, but also a teacher. 他不只是个网红，还是个教师。
很多时候，我们都会把某个行业的意见领袖简称为：KOL ，也可以表达网红的意思。
eg:Belling says influencer marketing was critical from day one, whenpopchips was just a little indie brand that could.Belling 说，网红带货从第一天起就至关重要，当时popchips 还只是一个小的独立品牌。
直播直播：live streamThis is a wonderful live stream.这是一场精彩的直播。
相关词汇：网红直播：live video streaming / network broadcast网络主播：network anchorlive stream 直播live 表示：现场直播stream 表示：流量eg:Let's watch the live stream together!我们一起看直播吧！相关热词e-commerce live streaming 电商直播direct broadcasting room 直播间online platform 网络平台social media 社交媒体Tik Tok 抖音purchasing power 购买力fan economy 粉丝经济live streaming economy 直播经济limited edition 限量发售anchorman / '?? k?m?n/ 男主播anchorwoman / ' ?? k?w?m?n/ 女主播streaming online 在线直播key opinion leader 网红KOLnew media 新媒体follow / unfollow 关注/ 取关hit the LIKE / thumbs up 点赞reward function 打赏功能flood / explode the screen 刷屏social network / networking 社交网络attract followers 圈粉小拓展：“明星代言”英语可以说成celebrity endorsement endorse / ?n 'd?s/ v. 代言；宣传endorsement n. 代言开箱直播：unboxing live stream 美妆直播：beauty live stream 穿搭直播：fashion live stream相关人物口红一哥——李佳琦The 27-year-old Li Jiaqi 's maverick sales technique has won him the nickname "Lipstick Brother No 1". Once an unassuming shop assistant earning a modest salary in Nanchang in south-east China, he now has more than 40 million followers on Douyin.27 岁的李佳琦特立独行的销售技巧为他赢得了“口红一哥”的称号。
2020高考英语热点作文
直播带货假如你是李华，因为新冠疫情( the COVID-19 epidemic))的影响，你的英国笔友May家开办的农场农产品滞销，写信向你求助。
请你给她回封信，鼓励她参照中国的经验，自己做网络主播( network anchor)，在家直播带货( promote goods sales through livestreaming)。
内容包括1.直播推销的设备;2.直播推销的优势;3.直播推销的建议。
参考词汇1.拼单: share the bill;:2.秒光:sell out within seconds;3.网红营销:social Influencer marketing。
参考范文Dear Mary,How are you getting along these days? Knowing that the produce on your farm is hard to sell during the COVID-19 epidemic, I really feel as worried as you. So, I'm writing to share some successful Chinese experience to help you. Chinese farmers came across the similar problem not long ago, but they came up with a creative solution:promoting goods sales through livestreaming. What you need are a computer or a cellphone with access to the Internet and a live stream platform or application for broadcasting. By taking advantage of social influencer marketing, the sellers can introduce the goods more efficiently and the buyers can watch the products visually in real time, thus, making the online trade more convenient. To ensure the quality of live streaming, make sure the equipment and the Internet are of good quality and the surroundings are quiet and free of disturbance.I do hope that it will be helpful to you. Best wishes! Yours sincerely, Li Hua假定你是李华，从互联网上得知一个要来中国参加“垃圾分类，节约资源”活动的国际中学生组织正在招募志愿者。
初中英语中考复习 07 网络直播与带货红人-2023年中考英语新热点时文阅读
2023年中考英语新热点时文阅读-网络直播与带货红人题型主要内容1阅读理解新东方董宇辉用英语直播带货的事情。
2阅读理解在中国，越来越多的人通过手机上的视频向世界展示他们生活的一部分。
但是由于中国有80多个应用程序和300多个网站进行直播，所以互联网监管机构很难一直监控内容。
我们支持使用直播的同时，也应该意识到它的两面性。
3阅读理解谈论了政府和直播平台都制定了新的规则来管理直播，特别是管理直播的打赏方面。
4阅读理解介绍了近几年，以快手、抖音等为代表的短视频在青年群体中日益火爆。
买菜做饭、体育训练、家庭聚会等都可以搬到视频上，让很多陌生人观看。
年轻人刷短视频成为生活的一部分，但也有很多危害。
5阅读理解讲述了89岁的老人姜敏慈在哔哩哔哩网站分享她的故事，现在她成为哔哩哔哩视频网站最受欢迎的用户之一。
01（2022·重庆·西南大学附中七年级期末）Many Chinese consumers （消费者）didn’t hope that they could learn English when going shopping online, but the popular live-streaming （直播）by New Oriental （新东方）made it come true.Dong Yuhui, one of the teachers at New Oriental, became the latest star on Douyin. There were about 108, 000 people in the online studio on Friday, with sales hitting 15. 34 million yuan. a For example, when Dong sold rice, he also introduced the English word “rice”, and how to use “rice” in a phrase or a sentence. In this way, Dong sold more than 6, 700 bags of rice in just a few minutes. b They left messages in the comment section （评论区）, saying it seemed to send them back to class at New Oriental.cYu Minhong, the company’s leader, also showed in the studio, selling things with the teachers or hosts. So far, the studio has had about 2. 5 million followers. On the evening of December 28, 2021, Yu just had the first live streaming of agricultural products （农产品）on Douyin. But it set his studio “on fire” in less thana week. d Yu talked about selling products in two languages, and he said this was a very important change for New Oriental. “They have changed from being teachers to being live- streaming hosts, who keep teaching English, because of consumers’ support,” Yu said.1．How does the writer describe the latest star on Douyin?①By giving an example.②By giving numbers.③By asking a question.④By making a contrast （对比）.A．①④B．①③C．②④D．①②2．According to Yu Minghong, what is the important change for New Oriental?A．From teachers to live-streaming hosts.B．From live-streaming hosts to teachers.C．From the company leader to teachers.D．From teachers to consumers.3．We can put the sentence “Such a way of teaching English and selling things at the same time made young people show great interest in it.” into ________.A．a B．b C．c D．d4．This passage is probably from ________.A．a tour guide book B．a weekly newspaperC．a health magazine D．a history book02（2022·安徽淮南·模拟预测）More and more people in China are now showing parts of their lives to the world by videos on their phones. Some people send videos of personal events like holidays and weddings.Using live streaming (网络直播) is particularly popular among the people aged 18 to 35. Even the teachers give lessons by live streaming. Be sides leaving reviews on the screen, they can also communicate directly with the hosts by buying virtual (虚拟的) gifts such as flowers, toys and cars for them online. The most recent famous example was the Olympic swimmer Fu Yuanhui. She did one-hour live streaming which attracted more than 11 million viewers.What’s more, live streaming allows users to communicate with strangers and express themselves. A 19-year-old college student called Nic Li says she spends three to four hours each week chatting and singing with viewers through one app called Ingkee. “Sometimes I feel lonely and want to talk to people,” she says, “I feel nice when viewers are paying attention to me.”However, there are worries about the misuse of live streaming. Papi Jiang promised to correct herunsuitable and impolite language after she was warned by the officials. As there are more than 80 apps and 300 websites for live streaming in China, the Internet regulator (监管机构) can hardly monitor the content all the time.“We support the use of live streaming. But people should be aware of the two sides of it,” one of the officials said.5．What do more and more people in China show by videos on their phones?A．Their teachers.B．Parts of their lives.C．Flowers, toys and cars.D．More than 80 apps.6．How do hosts communicate with viewers?A．By giving lessons through one app called Dingding.B．By expressing themselves to friends.C．By leaving reviews on the screen or buying virtual gifts.D．By chatting and singing on the screen.7．It takes Nic Li about ________ each week chatting and singing with viewers through one app. A．nearly five B．more than threeC．about two and a half hours D．less than three8．Why can’t the Internet regulator monitor the content all the time?A．There are more than 1.3 billion people in China.B．There are at least 80 apps and 300 websites for live streaming in China.C．More and more people show their lives to the world such as holidays and weddings in China. D．More and more people like being paid attention to.03（2022·山东枣庄·二模）Live streaming (直播) has become very popular in China. Viewers can communicate with live streaming performers, though it’s not face-to-face. Many people, especially young people, are interested in it because it can make them not feel lonely.However, some children are spending too much money on live streaming performers. Earlier this year, a 17-year-old boy in Jingmen, Hubei Province, sent tips that added up to 150,000 yuan to a host, said a local newspaper in Chutian. That money was his parents’ life savings.To prevent things like this from happening again, the National Radio and Television Administration (国家广电总局) introduced a new rule on Nov.23 in 2020 to better manage live streaming services.The rule stops children from sending gifts or money to live streaming performers. It also requires people to use their real names online while using live streaming services. “Online shows and live streaming have become so popular. I always feel worried that my son might become lost in it or do something that is harmful to his growth,” said Wang Haifeng, a mother of a 15-year-old boy in Beijing. “Stricter management makes me feel safer.”In addition to the rule mentioned above, there are some other rules that will be put in place to help manage live streaming services. For example, live streaming companies will be required to put a limit on how much money people can send to live streaming performers. Once the limit is reached, viewers will not be able to send gifts or money. Other rules include stopping live streaming companies from encouraging viewers to send gifts or money. Any performer who is found doing this will be added to a blacklist(黑名单), China Daily reported.9．Which of the following about the rule is TRUE?A．It is welcomed by the parents.B．It makes many children save much time.C．It helps live streaming performers work easily.D．It makes the students have no time playing live streaming.10．What does the underlined word “limit” mean in Chinese?A．承诺B．规范C．限制D．管理11．Which is the best tile for the passage?A．How to Manage Live StreamingB．How to Choose Gifts for Live StreamingC．New Rules for Live StreamingD．Many People Spend Too Much Money on Live Streaming04（2022·湖南永州·模拟预测）These days, short videos have gotten millions of views (关注) online. Many people create and share short videos on popular video apps like Douyin and Kuaishou. You can even add music and special effects to your videos. The videos can last 15 seconds to a few minutes long. They show people doing activities like cooking, exercising, singing and so on.Teenagers especially enjoy these videos. More than 50 percent of students in Grade 7 and Grade 8 said they enjoyed watching these short videos. About 47 percent have uploaded their own videos, according to a recent survey.The videos let teenagers see funny and exciting things they seldom see. Many teens like to share the fun things they do with others as well. For example, a 12-year-old girl named Xiao Qianyu has uploaded videos showing her learning jazz dance. This has won her many fans.But the videos can also cause trouble. Some students watch them too often and they don’t have enough time to study. At the same time, some vulgar videos are harmful for teenagers.To deal with this problem, Douyin added a new function in April, 2018. It locks the app if students use the app for over two hours a day. In the same month, the government asked companies to control these apps and get rid of bad videos.12．What can kids add to their short videos with these apps?A．Locking the app.B．Jazz dance.C．Music and special effects. 13．How many students enjoyed watching these short videos?A．15 percent.B．50 percent.C．47 percent.14．We can learn that the video made by Xiao Qianyu is ________.A．successful B．boring C．expensive15．What does the underlined word “vulgar” mean in Chinese?A．低俗的B．滑稽的C．令人兴奋的16．We can infer (推断) from the last paragraph that ________.A．the government asked companies to get rid of longer videosB．the apps have been controlled much more strictlyC．teenagers can't add any special effects to their videos any more05Seventy years ago, Jiang Minci’s parents wanted her to marry a rich man. She was young and wanted to continue her studies. So she left home to study at a school in Hunan Province. Jiang, now 89, who lives in Guangzhou, shared her story on the video sharing website Bilibili earlier this year. To her surprise, the 24-minute video about “how young people changed their lives 70 years ago” got hundreds of thousands of likes. She is now China’s oldest uploader (上传者) and one of the most popular users on Bilibili.“I’ve always wanted to write down my life stories, but I’m not good at writing,” Jiang said. She saw her grandson Dou Dou making videos and decided to share her life through videos. She asked him to teach her how to film and post videos online and opened her Bilibili account (账号) at the end of April, naming it Minci bu lao (It means Minci is not old).Jiang said, “Making and posting videos online is great fun, and it made my life more colourful.” In her videos, she usually talks about her childhood and her life stories and experiences.“I enjoy making friends with young people. I was really happy when they started enjoying my videos. And I’m glad that my stories can help them better understand how life was in the past and how the country has developed,” Jiang said.17．What does the word “continue” in Paragraph I mean in Chinese?A．回忆B．放弃C．继续D．记录18．According to the passage, Jiang’s Bilibili account probably opened on ________.A．April 3rd B．April both C．April 18th D．April 29th19．Jiang Minci usually talks about ________ in her videos.A．how to write life stories B．what young people enjoyC．what she did in her daily life D．how to upload videos on Bilibili20．Which of the following is true?A．Jiang Minci shared her story on Bilibili seventy years ago.B．It is difficult for Jiang Minci to make videos by herself.C．Jiang Minci opened her Bilibili account with the help of her grandson.D．Jiang Minci’s parents wanted her to marry a rich man when she was 20.21．The passage is mainly about ________A．old people’s life in Guangzhou B．the most popular video on BilibiliC．China’s oldest uploader on Bilibili D．the best video sharing website in China参考答案：1．D2．A3．A4．B【导语】本文主要讲述了新东方用英语直播带货的事情。
网红带货”用英文怎么说？2020英语热点句型汇总及范文!
以下作文为2020届衡阳市高三毕业班联考题目——李华：直播带货，卖农产品
直播带货
假如你是李华，因为新冠疫情( the COVID-19 epidemic))的影响，你的英国笔友May家开办的农场农产品滞销，写信向你求助。请你给她回封信，鼓励她参照中国的经验，自己做网络主播( network anchor)，在家直播带货( promote goods sales through livestreaming)。
attract followers 圈粉
小拓展：
“明星代言”英语可以说成 celebrity endorsement
endorse /ɪn’dɔs/ v. 代言；宣传
endorsement n. 代言
开箱直播：unboxing live stream
美妆直播：beauty live stream
穿搭直播：fashion live stream
key opinion leader 网红KOL
new media 新媒体
follow / unfollow 关注 / 取关
hit the LIKE / thumbs up 点赞
reward function 打赏功能
flood / explode the screen 刷屏
social network / networking 社交网络
stream 表示：流量
eg:
Let's watch the live stream together!
我们一起看直播吧！
相关热词
e-commerce live streaming 电商直播
direct broadcasting room 直播间
online platform 网络平台
2020高考英语作文押题
★问题： ○虚假宣传 ○假冒伪劣 ○售后维权 ○盲目跟风 ★解决措施： ○平台：加强审核机制；做好主播管理，提升素质 ○政府：建立市场监查机制，畅通维权渠道 ○消费者：树立明智的购买意识，树立维权意识
1
【例题】 Live e-commerce has become a hit in China. A growing number of businesses are using live
The reasons for the popularity of the live streaming of Internet celebrities are various. First, many businesses notice the Internet has become a major path of purchase. So they take advantage of the influence of Internet celebrities to make larger profits. Furthermore, consumers have difficulty choosing from so many goods and they would turn to Internet celebrities, whom they consider trustworthy and professional. Besides, the change of people’s consumption habits also plays its role.
This is just a glimpse of China’s booming live streaming industry. Compared with TV shopping, live streaming on e-commerce platforms is more interactive. Customers can buy products via live streams while interacting with live streaming hosts and other shoppers. Gradually, a strong bond may have been formed between those live streaming hosts and netizens since consumers are willing to trust their choice.
网络带货主播英语作文
网络带货主播英语作文## Online Live-Streaming Salespersons in China ##。
In the world of e-commerce, China is a market that is rich with innovation. One of the most recent developmentsin the country is the rise of online live-streaming salespersons, also known as influencers. These individuals leverage live-streaming platforms to showcase and sell products to their followers in real-time.Role and Responsibilities of Online Live-Streaming Influencers.The primary role of online live-streaming influencers is to promote and sell products to their audience through live broadcasts. They achieve this by:Product Demonstrations: Influencers demonstrate the key features and benefits of products, allowing viewers to see them in action and ask questions.Interactive Q&A Sessions: Viewers can interact with influencers by asking questions and receiving real-time responses, creating a personalized shopping experience.Exclusive Deals and Discounts: Influencers often offer exclusive deals, discounts, and promotions to their followers during live broadcasts.Building Trust and Authenticity: By engaging with their followers in an authentic and relatable manner, influencers build trust and credibility, which encourages viewers to make purchases.Market Dynamics and Impact.The online live-streaming sales industry in China has witnessed explosive growth in recent years. Studies estimate that the market size will exceed $150 billion by 2023. This growth is attributed to several factors:Increasing Internet Penetration: The number of internetusers in China has been steadily rising, providing a vast pool of potential viewers for influencers.Convenience and Accessibility: Live-streaming shopping offers convenience and accessibility to consumers who can make purchases from the comfort of their homes.Social Media Influence: Influencers have a strong presence on social media platforms, where they engage with their followers and generate interest in their live broadcasts.Technological Advancements: The development of sophisticated live-streaming technologies has made it easier for influencers to create engaging and interactive broadcasts.Challenges and Opportunities.While the online live-streaming sales industry presents numerous opportunities, it also comes with its share of challenges:Counterfeit Products: The prevalence of counterfeit products on live-streaming platforms can undermine consumer trust and damage the reputation of influencers.Low Profit Margins: Due to intense competition and the need to offer exclusive deals, influencers often face low profit margins.Product Quality Issues: Consumers may experience product quality issues or discrepancies between products advertised during live broadcasts and what they receive.Despite these challenges, the industry also offers opportunities for influencers to:Diversify Revenue Streams: Influencers can explore additional revenue streams such as brand sponsorships, collaborations with e-commerce platforms, and online courses.Build Strong Fan Communities: Live-streaming allowsinfluencers to foster strong connections with their audience, building loyal fan communities.Leverage Analytics and Data: Influencers can analyze data from live broadcasts to understand their audience demographics, preferences, and optimize their sales strategies.Conclusion.The rise of online live-streaming salespersons in China has revolutionized the way products are marketed and purchased. By embracing the power of live-streaming, influencers have become influential figures in the e-commerce landscape. However, it is important to address challenges such as counterfeit products and low profit margins to ensure the sustainable growth of the industry. As technologies continue to evolve and consumer behaviors shift, online live-streaming sales will continue to shape the future of retail in China.## 网络带货主播 ##。
高考作文热点素材解读：新东方主播董宇辉爆火
高考作文热点素材解读：新东方主播董宇辉爆火素材9个主题角度相信知识改变命运成功有必然有偶然经历磨砺学会沉潜不惧失败逆境崛起追求上进努力进取完善自我等待机会自我定位发挥专长勇于尝试突破自我青年风采励志榜样去年，双减来临，新东方黯然退场。
而最近，俞敏洪和他的新东方直播带货平台“东方甄选”又火了，成为近期最热话题，新东方港股港股涨了10倍，市值增长百亿。
其中，最火爆的莫过于8年教过50万学生的英语老师董宇辉，这位撞脸兵马俑、长相平平的主播，自嘲为“中关村周杰伦”，在带货之余不忘大秀英式英语，深受大家喜爱。
董宇辉火到什么程度？用他的话来说，“这两天你去微博，热搜里肯定有一条是关于我们的。
点进去，就是我的脸。
B站、小红书、抖音、朋友圈，全是。
”凭借另辟蹊径的双语带货，新东方式直播带货在极短的时间里制造了刷屏效应：3天时间，直播间粉丝增加157万，销售额增加1777万元。
不少网友将新东方带货主播们的边教英语边卖货，视作直播带货的天花板。
“新东方主播”还成了热门搜索话题词。
新东方在线旗下官方直播间“东方甄选”主播董宇辉。
就带货技巧而言，新东方老师未必强过那些网红主播，但在英语教学上，他们可以实现降维打击。
新东方主播搞“带货+教学”一体，也是在直播带货这片红海中找到了自身定位与“脱卷”路径。
正因如此，新东方尝到了传统艺能嫁接到直播带货的新红利，迎来了转型以来节点性的飞跃式成长。
某种程度上，这相当于给今年的高考作文题——“本手、妙手、俗手”作了注解：如果新东方直播带货循规蹈矩，跟其他的主播在风格上别无二致，那充其量只是本手；但搞双语带货，一子落而全盘活，称得上是妙手。
我们给大家整理了一组董宇辉的语录。
当你背单词时，阿拉斯加的虎鲸正跃出水面；当你算数学时，南太平洋的海鸥正掠过海岸；当你晚自习时，地球的极圈正五彩斑斓……但是少年梦要你亲自实现，那些你觉得看不到的人，和遇不到的风景，都终将在你生命里出现。
——23岁的青年董宇辉，受新东方学校委派，去温哥华学习。
2020高考英语作文热点+10篇优秀英语作文-最新范文
2020高考英语作文热点+10篇优秀英语作文2020高考英语作文热点+10篇优秀英语作文1.关于高铁【题目要求】高铁给人们的出行带来了快捷和方便,请你写一篇短文简单介绍武广高铁。
基本情况：1. 始建于2005年,2009年12月26日开通运营,干线全长1068公里;2. 途经湖北、湖南和广东;3. 列车时速高达350公里/小时,目前世界上最快。
主要优点：1. 武汉至广州仅需3个小时,比先前减少7个多小时;2. 高铁列车设施齐全,安全舒适。
美中不足：1. 票价偏高;2. 车站离市中心较远。
【优秀范文】First built in 2005, the Wuhan-Guangzhou high-speed railway went into operation on December,26th,2009. Overall length of its main line is 1068 kilometers, and it goes throughthe following three provinces: Hubei, Hunan and Guangdong.The speed of the Wuhan-Guangzhou high-speed railway is 350km/h,the fastest speed in the world now, which makes it only three hours needed from Wuhan to Guangzhou, seven hours less than before. Besides, there are all kinds of facilities in the train, which make your trip safe and comfortable, so it is more humanitarian.However, the only fly in the ointment is that the train fare is too high and the station is quite far away from the downtown area.2.移动支付【题目要求】随着微信,支付宝、银行APP等的发展想必大家都爱用他们支付购买。
2020年热点话题与高考英语作文解读
本节课 内容安排：
1. 与“新冠肺炎”相关的话题拓展； 2. 全面建成小康社会及“脱贫攻坚”相关话题 的探究； 3. 其他热点话题探讨。
1. 与“新冠肺炎”相的话题拓展
2. 全面建成小康社会及“脱贫攻坚”相关话题
3. 其它热点话题 2020年注定是不平凡的一年，从全民齐心战胜
假定你叫李华，你的美国朋友Jack 来信，说他 寒假期间要来中国交流学习。他学了两年中文，但 是仍然担心用中文交流时会遇到困难。请你用英语 给Jack写封回信，提几点建议。
要点如下：1.大胆自信；2.放慢语速；3.借助 图画或肢体语言等表达方式。
参考词汇：自信的 confident 肢体语言 body
1. 难忘的春节
春节是中国最重要的节日，春节总是充满欢乐， 因为家人们可以欢聚一堂，共享团圆时光，同时人 们也会走亲访友，增进交流。但由于新型肺炎的影 响，今年的春节对于我们来说却显得格外难忘。现 在，请你以“ An Unforgettable Spring Festival”为 题，写一篇不少于100字的作文。
一些问题。于是你向你校的外籍老师Tom写一封求 助信寻求帮助。
要点如下： 1.本人简介。 2.求助内容。 3.希望得到Tom的帮助。
2.建议信：
假定你是李华。你的笔友晓东是某学校一名高 一学生。最近他来信说不知道如何学好高中英语， 感到苦恼。请你给他写一封回信，提出你的建议。
建议内容如下：1.尽量用英语交流，不要怕犯 错误；2.坚持每天早晚朗读英语；3. 多读英文报纸， 看英文电影。
随着社会经济的发展，人们对我们赖以生存
的地球造成了越来越多的破坏，由于人们对地球 环境的破坏，人类的生存状况受到了前所未有的 冲击。为呼吁人们保护环境，请你以“Protecting the Environment”为题，写一篇不少于150词的 英语作文。
2020高考英语作文押题
4
★必备词汇： web-addiction 沉迷网络 e-commerce 电子商务 cutting-edge/sophisticated/advanced 尖端的 innovation/invention/breakthrough 创新 over-commercialized 过度商业化的 antithetical 与…背道而驰 optimize 优化 fake products 假冒伪劣 fictional 虛构的
3
【考前必看】 ★作文句式： 作文句式上建议多运用从句、非谓语动词、倒装、强调句型让句式变得更加丰富。
What disappoints us Internet users is that the government lacks the ability to find problems and can’t do its part. （从句）
2020高考英语热点话题“直播带货” 附相关单词、人物素材、范文
2020高考英语热点话题“直播带货”: 附相关单词、人物素材、范文“直播带货”可以说是现今中国备受关注又极具发展潜力的新兴行业。
随着新冠疫情缓解，复工复产后，湖北联手抖音：13市长直播带货百亿流量助力重启，取得非常好的效果。
中央政治局召开会议强调，“保持线上新型消费热度不减”。
“直播带货”、线上团购、在线教育……疫情防控期间，线上新型消费方式不断涌现，在一定程度上弥补了线下消费的不足，起到了扩内需、促消费的作用，并展现出强大的生命力。
那么，“网红带货”和用英文怎么说呢？网红带货网红：social media influencerHe is not only a social media influencer, but also a teacher.他不只是个网红，还是个教师。
很多时候，我们都会把某个行业的意见领袖简称为：KOL，也可以表达网红的意思。
eg:Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that could.Belling 说，网红带货从第一天起就至关重要，当时popchips 还只是一个小的独立品牌。
直播直播：live streamThis is a wonderful live stream.这是一场精彩的直播。
相关词汇：网红直播：live video streaming / network broadcast网络主播：network anchorlive stream 直播live 表示：现场直播stream 表示：流量eg:Let\\\\\\\\\'s watch the live stream together!我们一起看直播吧！你成绩不好不是因为笨，是缺少一套系统、高效的提分方法！赶快识别二维码听课吧 每人仅有1次机会！e-commerce live streaming 电商直播direct broadcasting room 直播间online platform 网络平台social media 社交媒体Tik Tok 抖音purchasing power 购买力fan economy 粉丝经济live streaming economy 直播经济limited edition 限量发售anchorman /’æŋkəmæn/ 男主播anchorwoman /’æŋkəwʊmən/ 女主播streaming online 在线直播key opinion leader 网红KOLnew media 新媒体follow / unfollow 关注/ 取关hit the LIKE / thumbs up 点赞reward function 打赏功能flood / explode the screen 刷屏social network / networking 社交网络attract followers 圈粉小拓展：“明星代言”英语可以说成celebrity endorsementendorse /ɪn’dɔs/ v. 代言；宣传endorsement n. 代言开箱直播：unboxing live stream美妆直播：beauty live stream穿搭直播：fashion live stream口红一哥——李佳琦The 27-year-old Li Jiaqi’s maverick sales technique has won him the nickname "Lipstick Brother No 1". Once an unassuming shop assistant earning a modest salary in Nanchang in south-east China, he now has more than 40 million followers on Douyin.27岁的李佳琦特立独行的销售技巧为他赢得了“口红一哥”的称号。
有关网络直播带货的作文800字
有关网络直播带货的作文800字英文回答：Live streaming e-commerce, also known as live shopping, has become a popular trend in recent years. It refers to the practice of selling products through live video streaming platforms, where hosts showcase the products and interact with viewers in real-time. This new form of e-commerce has revolutionized the way people shop and has gained immense popularity among both sellers and consumers.There are several reasons why live streaming e-commerce has become so successful. Firstly, it provides a more interactive and engaging shopping experience for consumers. Viewers can ask questions, provide feedback, and even make purchases directly through the live streaming platform. This level of interaction creates a sense of community and trust between the host and the viewers.Secondly, live streaming e-commerce allows sellers todemonstrate the features and benefits of their products in a more dynamic and persuasive way. Hosts can showcase the products in action, answer questions, and address any concerns that viewers may have. This personal touch helps to build trust and credibility, leading to increased sales.Furthermore, live streaming e-commerce has also created new opportunities for influencers and content creators. Many social media influencers have turned to live shopping as a way to monetize their online presence. By partnering with brands and showcasing products to their followers, influencers can earn a commission on each sale made through their live streams.In addition to these benefits, live streaming e-commerce has also become a powerful marketing tool for brands. By leveraging the popularity of live streaming platforms and influencers, brands can reach a large and engaged audience. This form of marketing is often more effective than traditional advertising methods, as it allows brands to connect with consumers on a more personal level.Overall, live streaming e-commerce has transformed the way people shop and sell products online. It offers a more interactive and engaging shopping experience, provides opportunities for influencers and content creators, and serves as a powerful marketing tool for brands. As technology continues to advance, we can expect live streaming e-commerce to further evolve and shape the future of online shopping.中文回答：网络直播带货，也被称为直播购物，在近年来成为了一个热门趋势。
2020高考英语作文素材：The Live Show
2020高考英语作文素材：The Live Show2020高考英语作文素材篇二Victoria’s Secret is the world famous women’s underwear brand, it comes from America. In order to popularize this brand, the fashion show named Victoria’s Secret will be played in December every year. Now this fashion show has become part of the American popular culture.“维多利亚的秘密”是世界上的女性内衣品牌,它来自美国。
为了推广这个品牌,名为“维多利亚的秘密”的时装表演将在每年的12月举行。
现在这个时装表演已经成为美国流行文化的一部分。
When talk about the underwear, most girls will feel shy and try to avoid this topic. But in the western countries, people are much open and can talk about any topic. Like the Vitoria Secret fashion show, the female models are proud to be one of the angels, because it means they have the perfect body shapes. The show presents to the world that women look so beautiful to wear the Victoria’s Secret.谈论内衣时,大多数女孩会感到害羞,尽量避免这个话题。
江苏常州直播带货英语作文
江苏常州直播带货英语作文In the digital age, live streaming e-commerce has emerged as a powerful trend, revolutionizing the retail industry worldwide. Changzhou, a vibrant city located in the heart of Jiangsu province, China, has been at the forefront of this exciting trend, leveraging the power of technology to promote its products and culture to a global audience.Live streaming has transformed the traditional shopping experience into an interactive and engaging journey.Sellers broadcast live videos on platforms, showcasingtheir products, answering questions, and engaging with customers in real-time. This format not only allows customers to see and understand the products better but also creates a sense of community and trust, leading to higher conversion rates.In Changzhou, local businesses have embraced this trend with enthusiasm. From traditional manufacturers to small-scale entrepreneurs, many have turned to live streaming as a way to expand their reach and connect with potential customers. The city's rich cultural heritage and diverseproduct range, including textiles, crafts, and food, have provided ample opportunities for creative and engaging content.One of the key factors in the success of live streaming e-commerce in Changzhou is the availability of skilled talent. The city boasts a pool of experienced broadcasters and marketers who are adept at creating engaging content and driving sales. They utilize various platforms,including social media and dedicated e-commerce apps, to reach a wide audience and build a loyal following.Moreover, the city's government has also played a pivotal role in promoting live streaming e-commerce. It has provided financial support, training programs, and other incentives to encourage businesses to adopt this new retail format. This has not only boosted the city's economy but also helped to create jobs and promote innovation.The benefits of live streaming e-commerce are not limited to increased sales and brand awareness. It has also enabled businesses to gather valuable feedback and insights from customers, which can be used to improve products and services. Additionally, it has provided a platform forbusinesses to showcase their unique stories and connect with customers on a deeper level.However, like any other trend, live streaming e-commerce also faces challenges. Competition is fierce, and it requires constant innovation and effort to stay ahead. Moreover, with the increasing popularity of this format, there are concerns about the quality of content and the authenticity of products. It is, therefore, essential for businesses to maintain high standards and build trust with their customers.In conclusion, live streaming e-commerce has emerged as a powerful trend in Changzhou, Jiangsu. By leveraging the power of technology, businesses in the city have been able to expand their reach, engage with customers, and promote their products and culture to a global audience. With the continued support of the government and the efforts of businesses, live streaming e-commerce is expected to continue to grow and shape the retail industry in Changzhou and beyond.**常州直播带货：零售新潮流**在数字时代，直播带货已经崛起成为一种强大的力量，正革新着全球零售行业。
18 直播带货-2022年高考英语最新热点时文阅读
2022年高考最新热点时文阅读-直播带货题型主要内容1阅读理解88岁农民直播带货，赚钱为妻子支付医疗费2阅读理解博物馆网络直播成功，带给互联网和博物馆双赢3阅读理解网上发布赞助照片来赚钱的“网红”陡然增多引来专家担心4语法填空直播购物介绍01（2022·广东高州·高二期末）While watching videos on Douyin one day, I came across a very unique profile（轮廓）: an 88-year-old farmer livestreaming trendy products in a rural setting. I clicked his page and saw that he was livestreaming because he needed to cover his wife's medical expenses. Curious, I decided to contact him and learn more about his story.Now a retired farmer, Wu relies on government subsidies（补贴）. One rainy day, he returned to his rundown one-floor cottage in the suburb of Henan province and found his wife lying on the ground in great pain. She had broken her leg and lost the ability to walk.A great burden befell this already poverty-stricken family. The medical expenses for Wu's wife are about 800 yuan per month. Her daughter, a mother of three and a housewife, has no means of supporting Wu financially. As a heavy user on Douyin, Wu's daughter thought that perhaps they too could try livestreaming as a way to help their family. With a 9.9 yuan phone holder, they began livestreaming on Douyin, and Wu became one of the oldest livestreamers on the platform.Every day, Wu livestreams for a total of six hours, separated into morning and afternoon sessions. With a broad smile and soothing（宽慰的）voice, he explains the products on his table, which range from water bottles, makeup removers and vegetables to traditional Chinese clothing that Wu himself wears in front of the camera. Thousands of viewers are drawn in by his moving story and amiable（和蔼的）personality. They refer to him dearly as "my uncle Wu" or "Laoxiang".During my interview with him, Wu would laugh warmly. His strong Henan dialect was sometimes hard to understand, but his tone was full of comfort and optimism. "I enjoy livestreaming. One day, one of the viewers came to visit me. I was so happy." Wu spoke about the friendships he made after becoming a livestreamer, and his voice was so contagious（感染力的）that it put a smile on my face.He also does not avoid showing affection for his wife: "I will buy her good food when I have the money." I am moved by his ability to see the optimistic side of life despite being struck by hardships and his resilience（坚韧）sailing through the low tides of life.1．What happened to Wu's family?A．They lost the chance to get subsidies.B．Wu was forced to retire from his job. C．Wu's wife was unable to walk.D．Wu suffered a severe disease.2．Why did Wu start livestreaming?A．To support his daughter.B．To promote trendy products.C．To share his story with viewers.D．To pay his wife's medical bills.3．What attracted viewers to Wu?A．His good nature and touching story.B．The high quality of his products.C．His rich experience in front of the camera.D．His detailed explanation of products. 4．Which of the following best describes Wu?A．Confident and modest.B．Open-minded and responsible.C．Helpful and sociable.D．Cheerful and humorous.02（2022·福建龙岩·高一期末）On March 14, Bai Xuesong, a guide at the Beilin Museum in Xi’an, northwest China’s Shaanxi province, hosted a live broadcast displaying the collections at the museum, which attracted over 300,000 viewers.Bai has become a hit on the Internet ever since he started giving tours of the museum collections through live streaming videos on February 23. After viewing his broadcasts, many netizens expressed a desire to visit the museum when it reopened after the COVID-19 outbreak.It is estimated that more than 30 museums in China, including the National Museum of China and the Dunhuang Academy China, have hosted live broadcasts on online platforms during the epidemic (流行病), each gaining over 10 million viewers in one day. The Gansu Provincial Museum, one of the museums that have been exploring online platforms and using them, attracted as many as 900,000 viewers at one point in its live broadcasts, more than half of its total viewers last year, according to the deputy curator (副馆长) of the museum. As a result, the number of fans of the official online store of the museum on the e-commerce platform Taobao has grown to 25,000, with sales of related products seeing a huge increase.“Cooperation between museums and Internet platforms is beneficial to both sides,” said Huang Yang, vice professor with the cultural heritage and museology (博物馆学) department of the Nanjing Normal University. He said that while museums need to use live broadcasts to spread culture, Internet giants need the resources that museums possess to provide high-quality content for users.5．What does the word “displaying” underlined in paragraph 1 mean?A．Exploring.B．Showing.C．Selling.D．Advertising. 6．What made Bai Xuesong popular on the Internet?A．His live broadcasts.B．His collection of art.C．His ability to make videos.D．His knowledge of the Internet.7．What do the numbers in paragraph 3 show?A．The popularity of online stores.B．The development of Chinese museums.C．The success of live broadcasts of museums.D．The importance of online platforms in China.8．What can we infer from the last paragraph?A．There are two sides to every story.B．Experience is the mother of wisdom.C．Never rise early without proper benefit.D．Working together can create a win-win situation.03（2021·福建·厦门一中高二阶段练习）Australian experts have expressed concerns that too many millennials (千禧一代) are hoping to use their social media accounts to build their careers.Their concerns follow the sudden rise in “insta-celebrities” who make money by posting sponsored (赞助的) photos online. For the lucky few who are not only talented photographers but also good-looking and business-savvy (有商业头脑的), making money off social media isn’t impossible.Instagram is flooded with social media professionals paid to promote products and services.However, social scientist Lauren Rosewarne, from the University of Melbourne, says that in reality, there are far fewer people making money off the platforms than one may think.She said many young Australians were getting sucked in by the appeal of making money on platforms like Instagram, describing it as “totally unrealistic “and extremely difficult to do.” Young people are hoping to be famous in numbers that were simply not there 20 years ago, Rosewarne told the Australian Broadcasting Corporation (ABC) on Saturday. “There are some people who can make fortunes out of monetizing (使具有货币性质) their Instagram posts, but that is not the norm.”She said it was up to parents and schools to discourage students from seeking Insta-fame, as many believe it is a possible career choice. “There’s the warning for parents; this is not a normal or even common occurrence that you can monetize your Instagram account.”Meanwhile Toni Eager from Australian National University said social problems could arise from spending too much time with social media.“Where do the insta-celebrities go ... to separate the life people see on Instagram from their actual normal life?” Eager said. “All of a sudden, people own your private life.”9．Why is there a rise in “insta-celebrities”?A．Many young people want to be photographers.B．Many people see it as a shortcut to making money.C．People want to socialize by sharing photos online.D．Instagram offers a reliable career choice.10．What does the underlined phrase “getting sucked in” in paragraph 4 probably mean? A．Benefiting from something.B．Becoming involved in something.C．Taking advantage of something.D．Being satisfied with something.11．What message does the author convey by quoting Lauren Rosewarne?A．Young people today are more business-savvy than-ever.B．Young people are becoming less interested in internet fame.C．Instagram is not a good platform to promote new products.D．It’s a bad idea for young people to try earning money on Instagram.12．What problem does Toni Eager think overuse of social media could cause?A．An over-reliance on Instagram.B．A loss of personal privacy.C．Inability to appreciate life.D．The desire to monetize one’s Instagram account.04（2022·广东阳江·高二期末）阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。
2020高考作文素材时事热点之“直播带货”素材、角度、时评
2020⾼考作⽂素材时事热点之“直播带货”素材、⾓度、时评来源 | ⾼考作⽂阅读下⾯的⽂字，根据要求作⽂带货，2017年⽹络热词，特指明星、⽹红、社会名⼈或公众⼈物对某⼀商品有意⽆意助销，甚⽽引发⼤⾯积流⾏、热销。
4⽉1⽇晚⼋点，罗永浩的直播带货⾸秀来了。
⽽根据官⽅给出的数据，⽼罗⾸秀的累计观看⼈数超4800万，交易额超1.1亿。
不过这当中平台的流量倾斜，估计占⽐也不会少。
2020年4⽉8⽇，新冠疫情缓解，复⼯复产后，湖北联⼿抖⾳：13市长直播带货百亿流量助⼒重启，取得⾮常好的效果。
2019年11⽉12⽇报道，直播带货仍然存在⼀些需要规范之处，尤其是某些⽹红主播在带货过程中还存在夸⼤宣传、数据造假、未体验就推荐等现象。
对于带货你有什么看法和见解，请结合材料写⼀篇⽂章。
惊喜！他⾛进了直播带货的镜头⾥“秦岭天下”，开在深⼭⼩村庄⾥的⽊⽿店，爆出条重磅。
⾦⽶村，村庄的名字很直⽩了，把想吃饱饭的⼼愿直接写进了村名。
地处秦岭⼭沟，穷帽⼦戴了挺久。
直到前两年才整村脱贫，办法之⼀就是最⾼领导⼈⼿⾥拿的——村⾥的“⾦疙瘩”，⽊⽿。
要知道，⾛进直播带货镜头纯属偶遇。
事情的过程央媒已经披露，他在村培训中⼼考察时，⼏位村民正巧在为⽹上直播卖货做着准备。
⼤概就在这时候，直播镜头悄悄打开，村民不失时机录了⼀段。
即便这样，依然是顶级流量、重磅带货！⼀个画⾯模糊的短⽚，起码说明了两件事：1.扶贫越到最后越是紧绷弦脱贫是最⾼领导⼈最牵挂的事。
收官之年，最后的冲刺阶段，能不能胜利完成任务？成败在此⼀举。
但是，受疫情影响怎么逆境突围？⾦⽶村靠着线下和线上两条腿，⾛出条新销路，电商作为脱贫战役的轻骑兵，今后会有更⼤发展前景。
过去说“⿏标⼀点，联通世界”。
村⾥给改了个词，⿏标⼀点，财源滚滚。
2.善⽤⽹络他对⽹络的重视是从顶层设计的战略⾼度去考虑，但也有很多接地⽓的意外之举。
⽐如他带⽕了“区块链”⼀词。
⽐如北京APEC时，他就将⽹友聊的“APEC蓝”，搬上了⼤雅之堂。
【英语考点】2020高考英语热点话题“直播带货”：附相关单词人物素材范文
【英语考点】2020高考英语热点话题“直播带货”：附相关单词人物素材范文随着新冠疫情缓解，复工复产后，湖北联手抖音：13市长直播带货百亿流量助力重启，取得非常好的效果。
中央政治局召开会议强调，“保持线上新型消费热度不减”。
“直播带货”、线上团购、在线教育……疫情防控期间，线上新型消费方式不断涌现，在一定程度上弥补了线下消费的不足，起到了扩内需、促消费的作用，并展现出强大的生命力。
那么，“网红带货”和用英文怎么说呢？网红带货网红：social media influencerHe is not only a social media influencer, but also a teacher.他不只是个网红，还是个教师。
很多时候，我们都会把某个行业的意见领袖简称为：KOL，也可以表达网红的意思。
eg:Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that could.Belling 说，网红带货从第一天起就至关重要，当时popchips 还只是一个小的独立品牌。
直播直播：live streamThis is a wonderful live stream.这是一场精彩的直播。
相关词汇：网红直播：live video streaming / network broadcast网络主播：network anchorlive stream 直播live 表示：现场直播stream 表示：流量eg:Let's watch the live stream together!我们一起看直播吧！相关热词e-commerce live streaming 电商直播direct broadcasting room 直播间online platform 网络平台social media 社交媒体Tik Tok 抖音purchasing power 购买力fan economy 粉丝经济live streaming economy 直播经济limited edition 限量发售anchorman /’æŋkəmæn/ 男主播anchorwoman /’æŋkəwʊmən/ 女主播streaming online 在线直播key opinion leader 网红KOLnew media 新媒体follow / unfollow 关注 / 取关hit the LIKE / thumbs up 点赞reward function 打赏功能flood / explode the screen 刷屏social network / networking 社交网络attract followers 圈粉小拓展：“明星代言”英语可以说成celebrity endorsementendorse /ɪn’dɔs/ v. 代言；宣传endorsement n. 代言开箱直播：unboxing live stream美妆直播：beauty live stream穿搭直播：fashion live stream相关人物口红一哥——李佳琦The 27-year-old Li Jiaqi’s maverick sales technique has won him the nickname 'Lipstick Brother No 1'. Once an unassuming shop assistant earning a modest salary in Nanchang in south-east China, he now has more than 40 million followers on Douyin.27岁的李佳琦特立独行的销售技巧为他赢得了“口红一哥”的称号。
2020年高考英语外刊时事命题阅读理解：“李佳琦们”直播“带货”成为电商平台购物新趋势
Game Changers of E-CommerceLI JIAQI knows how to get an audience 's attention. “All you girls! A girls! th ”e 27-year-old shouts during his live-streaming marathon the Sunday evening ahead of this year 's Double Eleven Shopping Festival.Over the next six hours, Li presents a mix of products to his viewers, ranging from facial essences （ 精华） to velvet （ 天鹅绒） pillows. Each time, he briefly introduces the new item and then follows up with a direct sales pitch （话术）:Buy it — just buy it! It looks super, super, super good!Li 'lsiv e stream appears simple and low-budget compared with TaylorSwift 'hse adline show at the evening party. However, the online influencer probably had a greater impact on this year More than 36 million people tuned in to watch Li sellhis wares that evening. In the month leading up to the shopping festival, Li 'psr omotion 's festival than the American pop 李佳琦们”直播“带货”成为电商平台购物新趋势drove over one billion yuan in sales on Taobao Live.Companies have been using online influencers to promote products on Chinese e-commerce platforms for a few years now. In 2018, Taobao Live had a turnover （营业额） of over 100 billion yuan, a 400 percent increase over the previous year. The popularity has continued to grow over the past 12 months.The rise of commercial live streaming is partly based on convenience. Consumers can buy any product during live streaming with just a couple of taps and swipes （刷）. Without live streaming features, they may call off the purchase if an item description does not provide enough information.Women aged between 25 and 35 make up the majority of live stream viewers. They see the live-streamer as a powerful influencer as well as a peer they can trust. Buying products based on the recommendations of those they have been following for some time is a choice they have learned to trust.When all else fails, nothing beats discounts. To attract a larger customer base, brands will surprise viewers with limited-time discounts or lucky draws （幸运抽奖）. Those tricks help to persuade consumers to shop through live streaming as they are guaranteed to buy products with better deals.Despite that, several gaffes （失态行为） have emerged recently in which live-streamers were accused of misleading consumers by promoting overrated products. Li himself was involved in an embarrassing incident. He attempted to fry an egg on a“ nonstick pan ” during a live stream, only to find the egg glued to the bottom of thepan.For now, there is ambiguity （不明确） over how live-streamers should take responsibility for their broadcasts. However, consumers are quick to make judgements. “I don 't plan to stop watching Li 's live streams, but I recommendations and do my own research instead of making the purchase straightaway, ” said an online consumer.（选自Sciencemag）1. According to the article, which of the following statements about Taobao Live is true?A. It is the first e-commerce platform launched in China.B. It sold 20 billion yuan worth of product in 2017.C. It is targeted at middle-aged Chinese women.D. It has gained in popularity since last year ' s Double Eleven.2. According to the article, why does live streaming work so well in selling a product?A. ①②③B. ①②④C. ①③④D. ②③④①Because e-commerce platforms are strictly supervised by the government.②Because detailed information about the product is provided during livestreaming.③Because influencers are believed to make an honest evaluation of the product.④Because consumers are usually able to buy the product at a lower price.3. What can we infer from the article?A. Li Jiaqi became an online influencer of international fame after this year Double Eleven.B. Commercial live streaming has discouraged consumers from making impulse purchases.C. Recent live-streaming gaffes might urge the government to pay more attention to e-commerce platforms.D. Li Jiaqi might have lost a large number of followers after he failed to promote a so-called nonstick pan.译文：李佳琪知道如何引起观众的注意。
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2020高考英语热点话题-直播带货: 附相关单词/人物素材/范文随着新冠疫情缓解，复工复产后，湖北联手抖音：13市长直播带货百亿流量助力重启，取得非常好的效果。
中央政治局召开会议强调，“保持线上新型消费热度不减”。
“直播带货”、线上团购、在线教育……疫情防控期间，线上新型消费方式不断涌现，在一定程度上弥补了线下消费的不足，起到了扩内需、促消费的作用，并展现出强大的生命力。
那么，“网红带货”和用英文怎么说呢？网红带货网红：social media influencerHe is not only a social media influencer, but also a teacher.他不只是个网红，还是个教师。
很多时候，我们都会把某个行业的意见领袖简称为：KOL，也可以表达网红的意思。
eg:Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that could.Belling 说，网红带货从第一天起就至关重要，当时popchips 还只是一个小的独立品牌。
直播直播：live streamThis is a wonderful live stream.这是一场精彩的直播。
相关词汇：网红直播：live video streaming / network broadcast网络主播：network anchorlive stream 直播live 表示：现场直播stream 表示：流量eg:Let's watch the live stream together! 我们一起看直播吧！相关热词e-commerce live streaming 电商直播direct broadcasting room 直播间online platform 网络平台social media 社交媒体Tik Tok 抖音purchasing power 购买力fan economy 粉丝经济live streaming economy 直播经济limited edition 限量发售anchorman /’æŋkəmæn/ 男主播anchorwoman /’æŋkəwʊmən/ 女主播streaming online 在线直播key opinion leader 网红KOLnew media 新媒体follow / unfollow 关注/ 取关hit the LIKE / thumbs up 点赞reward function 打赏功能flood / explode the screen 刷屏social network / networking 社交网络attract followers 圈粉小拓展：“明星代言”英语可以说成celebrity endorsement endorse /ɪn’dɔs/ v. 代言；宣传endorsement n. 代言开箱直播：unboxing live stream美妆直播：beauty live stream穿搭直播：fashion live stream相关人物口红一哥——李佳琦The 27-year-old Li Jiaqi’s maverick sales technique has won him the nickname "Lipstick Brother No 1". Once an unassuming shop assistant earning a modest salary in Nanchang in south-east China, he now has more than 40 million followers on Douyin.27岁的李佳琦特立独行的销售技巧为他赢得了“口红一哥”的称号。
他曾经是南昌某商店一个不起眼的店员，挣着微薄的薪水，而现在他在抖音上有4000多万粉丝。
In one of his live-streaming sales sessions he sold 15,000 lipsticks within five minutes. Unlike many beauty bloggers he always demonstrates the lipsticks he's selling on his lips, rather than his arms. It seems to be paying off, as he now reportedly has a net worth of up to $5m.李佳琦在一次线上直播销售活动中，五分钟内就卖出了15000支口红。
与许多美妆博主不同的是，李佳琦展示口红时总是涂抹在嘴唇上，而不是手臂上。
付出终有回报，据报道，他现在的净资产高达500万美元。
带货女王——薇娅There is also 33-year-old Wei Ya, whose 1 April sale of a $6m rocket launch on Taobao amazed the nation and attracted international publicity. So much so that Taobao had to issue a statement confirming the sale was real and not an April Fools' joke.33岁的薇娅4月1日在淘宝直播间售出了一枚价值4000万元的火箭，轰动全国，引发了国际关注。
淘宝不得不发表一份声明，确认这次销售是真实的，而非愚人节玩笑。
The official China Daily says this was "the world's first live broadcast of a rocket sale". More than 620,000 Weibo users have used the hashtag#WeiYaSellsARocket and more than two million online viewers tuned in to watch the sale.《中国日报》表示，这是“世界首次直播卖火箭”。
超过62万微博用户参与了话题#薇娅卖火箭#，200多万观众在线观看了这场销售直播。
相关作文以下作文为2020届衡阳市高三毕业班联考题目——李华：直播带货，卖农产品直播带货假如你是李华，因为新冠疫情( the COVID-19 epidemic))的影响，你的英国笔友May家开办的农场农产品滞销，写信向你求助。
请你给她回封信，鼓励她参照中国的经验，自己做网络主播( network anchor)，在家直播带货( promote goods sales through livestreaming)。
内容包括1.直播推销的设备;2.直播推销的优势;3.直播推销的建议。
参考词汇1.拼单: share the bill;:2.秒光:sell out within seconds;3.网红营销:social Influencer marketing。
参考范文Dear Mary,How are you getting along these days? Knowing that the produce on your farm is hard to sell during the COVID-19 epidemic, I really feel as worried as you. So, I'm writing to share some successful Chinese experience to help you. Chinese farmers came across the similar problem not long ago, but they came up with a creative solution:promoting goods sales through livestreaming. What you need are a computer or a cellphone with access to the Internet and a live stream platform or application for broadcasting. By taking advantage of social influencer marketing, the sellers can introduce the goods more efficiently and the buyers can watch the products visually in real time, thus, making the online trade more convenient. To ensure the quality of live streaming,make sure the equipment and the Internet are of good quality and the surroundings are quiet and free of disturbance.I do hope that it will be helpful to you. Best wishes!Yours sincerely,Li Hua。