电子商务 第一章 ecommerce

Chapter 1

Overview of Electronic Commerce

Learning Objectives

Upon completion of this chapter, you will be able to:

∙Define electronic commerce (EC) and describe its various categories.

∙Describe and discuss the content and framework of EC.

∙Describe the major types of EC transactions.

∙Describe some EC business models.

∙Describe the benefits of EC to organizations, consumers, and society.

∙Describe the limitations of EC.

∙Describe the role of the digital revolution in EC and the economic impact of EC.

∙Describe the contribution of EC in helping organizations respond to environmental pressures.

∙Discuss some major managerial issues regarding EC.

Content

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1.1 Electronic Commerce Definitions and Concepts

1.2The EC Framework and Field

EC Application Case 1.1 - Individuals and Communities: The Success Story of

1.3E-Commerce Business Plans, Cases, and Models

Insights and Additions: The Content of a Business Plan

1.4Benefits and Limitations of EC

EC Application Case 1.2- Interorganziation and Collaboration: Orbis Corp.

Changes a Linear Physical Supply Chain to an Electronic Hub

Insights and Additions: Cutting Organizations Cost with EC

1.5The Digital Revolution and the Economic Impact of EC

Insights and Additions: Statistics Related to the Digital Revolution in the United States

1.6The Contribution of E-Commerce to Organizations

EC Application Case 1.3- Interorganization and Collaboration: FedEx Solutions EC Application Case 1.4- Interorganization and Collaboration: The Internet and the Intranet Shorten Time-to-Market for New Drugs

1.7 Putting It All Together

1.8 Text Overview

Managerial Issues

Real-World Case: E-Commerce Cures Hospitals

Progress Check Pause/Break Section Review Questions

Section 1.1 Review Questions (page 5)

Define EC and e-business.

Section 1.2 Review Questions

List the major components of the EC framework.

List the major transactional types of EC.

Section 1.3 Review Questions

Define business plan, business case, and business model.

Identify business models related to selling.

Identify business models related to buying.

Section 1.4 Review Questions

Describe some EC benefits to individuals, organizations, and society. Section 1.5 Review Questions

Define the digital economy.

Section 1.7 Review Questions

Define intranets and extranets.