希尔顿

缺少高端客户和集团客户的关注。 Lack of the attentions from the high-end customers Group clients.
距青岛国际机场仅8分钟车程 Only 8 minutes distance from Qingdao International Airport.
利用酒店卖点吸引青岛客户 by hotel’s unique features 以酒店配套硬件设施与商业卖点做包装吸引客户 Attracting customers by hotel’s supporting facilities andunique features
推广活动EVENTS

调动青岛消费资源 Qingdao Resource Mobilization 利用公司资源推荐青岛客户 by SUNYO’s resource 依附公司高端资料数据库与品牌影响力推荐高端圈层客户 Recommending customers by SUNYO’s Upper Class Combined Real-name Database and brand impact
Branding, Positioning, Solutions Improving
Essence of the problems solving:
The Team, The Tagline, The Operation
解决问题的本质：
站什么队、举什么旗、打什么牌、
市场背景分析
Anlist to the Market Background
独具特色的组合型数据库：
•2000位各大银行白金卡持有者； •300位华山、国际高尔夫、天泰等高尔夫俱乐部VIP会员； •500位阳光百货VIP会员； •350位海信广场VIP会员； •2000位岛城各类高端会所VIP会员； •500位星级酒店VIP会员； •2000位董事长、总经理 •100位政府职能部门首长 •300位妇女联合会高端会员
我们能为您到的„ We can provide you…
杂源自文库优势
（我们拥有的不仅仅是一本杂志„）
Advantages of Magazine
(we have more than just a magazine)
U
nique Upper Class Combined Real-name Database:
Standing on a higher level, Representing the unique posture, to form a strong appeal and sales force for the market.
本案主要明确以下问题：
品牌推广手段、定位营销核心、提高解决手段 This proposal mainly clears the following issues:
市场营销重点为本区域（城阳区）客户，虽然结合 全国连锁销售资源，但其脱离市区的地理位置不 占优势。 Main Market is Chengyang District, connects with the sales channels of the national chain, but its location away from urban areas is not dominant.
500yacht owners and VIPmembers of: “Royal Hong Kong Yacht Club”, “Shenzhen LONGCHEER Yacht Club” ,“Shenzhen DAMEISHAYacht Club”, “Xiamen IRONROCK Sailing Club”, “Qingdao YINHAI International Yacht Club” and “Qingdao International Yacht Club”; •2000Bank PlatinumCard holders; •300“Huashan Golf”, “International Golf”,“Tiantai”Golf Club VIP members; •500 Sunshine Department Store VIPmembers; •350Hisense PlazaVIP members; •2000upper class Chinese businessclub VIP members; •5005-Star Hotel VIP members; •2000 Chairmen, Presidents; •100senior Governmental andPoliticians; •300senior “Women's Federation” members.
优势背景：Strength
希尔顿旗下的高档品牌 High-end Brand by Hilton 省内唯一一家连带高尔夫球场的五 星级酒店 The only 5-star hotel with Golf Course in Shandong province
劣势背景：Weakness
地处青岛商务中心边缘，形成不了主流消费 Located in the edge of Commercial Centre of Qingdao, away from the mainstream consumer
青岛鑫江希尔顿逸林酒点的关于针对青岛高端市场的营销重点 Marketing focus to the high-end market in Qingdao
特色展示
青岛鑫江希尔顿逸林酒店„.
特色展示
青岛鑫江希尔顿逸林酒店„.
会 议---这里没有喧嚣的城市噪音… 商务接洽---独一无二的水域环境和高尔夫场地，为商务洽谈开辟静谧空间 主题活动---中秋赏月会、产品发布会、政府会议、高端论坛、地产圈层活动、品鉴会、新车发布会…. 企业年会---企业年度会议 Meetings – there is no hustle and bustle city noise Business Reception – Unique water environment and Golf Course Theme Events – Mid-Autumn Festival, product launch, government meeting, high-end forums, real estate circle activities, wine tasting… Corporate Annual Party –Corporate Annual Celebrations
•可精准性直达 •Accurate Direct •发行量大，触及范围较广 •Large circulation, reaches a wide range •针对性强，锁定高端圈层 •Targeted and focused on high-end market •可深入解析、展示产品、品牌特性 • In-depth analysis, products display, brand identity •制作精美，调动阅读积极性 • Exquisitely produced, to mobilize the enthusiasm of reading •可灵活根据需求做适应性调整 •Flexible adaptation based on demand •集团背景实力，资源平台强大 •Lushang Group’s background strength, powerful resource platform
每期共计发行30000册 ★20%独立展架顶级时尚场所直投 ★20%锁定“本土精英” ★20%高端百货钻石级VIP客户直邮 ★10%零售渠道——高级卖场/高档书 店/机场书店贩售。 ★10%尊荣邀请订阅——读者间相互引荐，增加新读者群 ★10%直击“全球飞人”，商旅乘客—四星级以上酒店套房客厅摆放 ★10%私人银行渠道—各大银行财富管理中心、私人银行固定刊物
从今天起，我们升级了优秀的管理团队„ 从今天起，我们的团队承诺给您最优质的贴心服务„ 从今天起，我们为您做好了一切准备„.
From today, we upgraded the quality management team… From today, our team is committed to provide you the highest quality personalized services… From today, we are ready for you…
C
irculation ofEachissue: In total 30,000
20%go directly tothe display racks attop fashion locations 20%sent to the "the local elite" 20%go to the DiamondVIP members ofthehigh-end department Stores 10%sentdirect to retailcustomer channels-Advanced(what does advanced store mean?) store/ upscale bookstore/ airport bookstoreto sell 10%sentto invited subscriptions with honor-readers mutual referrals, an increase of new readership 10%sent to"Global Night" business travel passengers 4-star hotel suites placed in the living room 10%toprivate banking channels – bank’s wealth management centers, private banking fixed publications
！
Excellence，extending to the north...
Marketing Strategy Proposal to DoubleTree By Hilton
站在更高的境界
展现独一无二的姿态，形成市场强大的感召力和销售力！
Standing on a higher level,
Representing the unique posture, to form a strong appeal and sales force for the market.
酒店品牌推广的建议
ADVICES
大牌带动大牌
Big leads Big
通过树立青岛鑫江希尔顿逸林酒店总裁的形象推广、 管理背景、从业经验等方面的包装宣传，提升现有 管理板块的升级。 by establishing the marketingof the GM (Mr. Chris Roberts’ personal image, luxury hotel managing background and professional experience)to upgrade the current hotel management’s impression to the market.
酒店320间宽敞舒适的客房包含24间经典 豪华的客房 320 spacious rooms including 24 classic luxurious guest rooms
缺少本地区市场营销和品牌的树立，没有广而告之 其酒店的特色和挖掘客户的通道。 Lack of the local Marketing and branding establishment: no advertise the hotel’s features and neither the channels of the potential customers.