必胜客PPT
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必胜客领导力培训PPT共142页
必胜客领导力培训
56、极端的法规，就是极端的不公。 ——西 塞罗 57、法律一旦成为人们的需要，人们 就不再 配享受 自由了 。—— 毕达哥 拉斯 58、法律规定的惩罚不是为了私人的 利益， 而是为 了公共 的利益 ；一部 分靠有 害的强 制，一 部分靠 榜样的 效力。 ——格 老秀斯 59、假如没有法律他们会更快乐的话 ，那么 法律作 为一件 无用之 物自己 就会消 灭。— —洛克
60、人民的幸福是至高无个的法。— —西塞 罗
1、最灵繁的人也看不见自己的背脊。——非洲 2、最困难的事情就是认识自己。——希腊 3、有勇气承担命运这才是英雄好汉。——黑塞 4、与肝胆人共事，无字句处读书。——周恩来 5、阅读使人充实，会谈使人敏捷，写作使人精确。——培根
56、极端的法规，就是极端的不公。 ——西 塞罗 57、法律一旦成为人们的需要，人们 就不再 配享受 自由了 。—— 毕达哥 拉斯 58、法律规定的惩罚不是为了私人的 利益， 而是为 了公共 的利益 ；一部 分靠有 害的强 制，一 部分靠 榜样的 效力。 ——格 老秀斯 59、假如没有法律他们会更快乐的话 ，那么 法律作 为一件 无用之 物自己 就会消 灭。— —洛克
60、人民的幸福是至高无个的法。— —西塞 罗
1、最灵繁的人也看不见自己的背脊。——非洲 2、最困难的事情就是认识自己。——希腊 3、有勇气承担命运这才是英雄好汉。——黑塞 4、与肝胆人共事，无字句处读书。——周恩来 5、阅读使人充实，会谈使人敏捷，写作使人精确。——培根
必胜客的营销策略(PPT 86页)
• 王XX 20101764 • XXXX 20101688 • XXXX 20101788 • XXXX 20105289 • XXXX 20102128 • XXXX 20096862
一、必胜客简介
（一）20世纪50年代
• 1958年刚刚毕业于美国堪萨斯州Wichita State University 的Frank 和Dan Camey兄弟 俩，向母亲借600美元，在堪萨斯州的Wichita 开设了第一间必胜客比萨餐厅。
• 1967年世界最大的比萨（直径6英尺）在德克 萨斯州的必胜客餐厅隆重开业之际烘烤出来 。
• 1968年必胜客在加拿大开设第一家国外分店 ，从此开始走向国际市场。
• 1969年必胜客开始全面采用红色屋顶装饰。 同年，墨西哥第一家必胜客分店在 Guadalajara开业。
（三）20世纪70年代
• 1970年澳大利亚第一家必胜客餐厅开业。
• “这一次我们将比萨带到了一个以前从没去过的地 方”。
• “发射永久性居住舱，对人类而言只是一小步，而对 必胜客2000年前推出新标志却是一大步。”
3、体验营销，俘获忠诚的起点
必胜客的每家餐厅为突出休闲气氛，所有餐厅都增 加了抽象派西式壁画、壁炉状的出饼台、随处可见 的厨房小玩具等，还为就餐的青年白领量身定制了 许多游戏项目。比如在比萨上桌之前的“沙拉吧”， 拓展思维“装配”出一份新鲜美味、多得冒尖的沙拉 大餐等。
• 秘制烧鸭炒饭 19.0元/ 份
• 普罗旺斯风情鸡肉炒饭 19.0元/ 份
• 韩式蜜烤鸡腿饭 24.0元/ 份
• 欧式培根炒饭 24.0元/ 份
• 瑶柱海鲜饭 24.0元/ 份
• 炭烤鸡肉芝士焗饭 29.0 元/ 份
（三）意大利面
一、必胜客简介
（一）20世纪50年代
• 1958年刚刚毕业于美国堪萨斯州Wichita State University 的Frank 和Dan Camey兄弟 俩，向母亲借600美元，在堪萨斯州的Wichita 开设了第一间必胜客比萨餐厅。
• 1967年世界最大的比萨（直径6英尺）在德克 萨斯州的必胜客餐厅隆重开业之际烘烤出来 。
• 1968年必胜客在加拿大开设第一家国外分店 ，从此开始走向国际市场。
• 1969年必胜客开始全面采用红色屋顶装饰。 同年，墨西哥第一家必胜客分店在 Guadalajara开业。
（三）20世纪70年代
• 1970年澳大利亚第一家必胜客餐厅开业。
• “这一次我们将比萨带到了一个以前从没去过的地 方”。
• “发射永久性居住舱，对人类而言只是一小步，而对 必胜客2000年前推出新标志却是一大步。”
3、体验营销，俘获忠诚的起点
必胜客的每家餐厅为突出休闲气氛，所有餐厅都增 加了抽象派西式壁画、壁炉状的出饼台、随处可见 的厨房小玩具等，还为就餐的青年白领量身定制了 许多游戏项目。比如在比萨上桌之前的“沙拉吧”， 拓展思维“装配”出一份新鲜美味、多得冒尖的沙拉 大餐等。
• 秘制烧鸭炒饭 19.0元/ 份
• 普罗旺斯风情鸡肉炒饭 19.0元/ 份
• 韩式蜜烤鸡腿饭 24.0元/ 份
• 欧式培根炒饭 24.0元/ 份
• 瑶柱海鲜饭 24.0元/ 份
• 炭烤鸡肉芝士焗饭 29.0 元/ 份
（三）意大利面
必胜客品牌文化PPT课件
从1990年在北京开出中国第一家
餐厅以来，就以“必胜”的信念 赢得了中国消费者的喜爱。到目 前为止，必胜客已在中国200多个 城市拥有了超过800多家连锁餐厅， 共有近10万名员工。同时，必胜 客在中国率先倡导的“欢乐休闲” 用餐理念也受到消费者的欢迎， 必胜客由此成为中国休闲餐饮业
企业背景
• 红屋顶作为VI 标志的必胜客（PIZZAHUT），目前已 是全球最大的比萨专卖连锁企业，在全球近百个国家，
2013年中国必胜客第1000家欢乐餐厅落户四川德阳。
发展历程 必胜客在中国的分布
必胜客为"夺眼球"也是拼了,最新点 餐app引入眼动智能追踪系统
根据美国 PSFK 网站报道，必胜客宣布与瑞士眼部识别产商 Tobii 合作，计划于 2015 年年底推出智能 App，通过眼动智能追踪系统，
为用户提供“潜意识菜单”（Subconscious Menu）。
个姊妹品牌。必胜宅急送借力必胜客欢乐餐厅的发展优势，很多消费者并 不清楚自己通过电话、网络定购的产品来自必胜宅急送，而非必胜客欢乐
餐厅。
小组建议
关于用工：调整用工结构，建立健全薪酬制度，保障员工利益，建 立激励机制，提高员工积极性，降低员工流动率。
关于服务质量：在保障员工的利益基础上，定期对员工进行培训考 核，建立对客服的标准流程和规范，收集服务质量信息。
小组成员：蔡雯雯
黎雨红
杨松苑
阙富洋
陈胜男 林亚娥
江俊肴 吴小龙
陈琼 郑伟达
小组分工：
资料查找：蔡雯雯 陈胜男 江俊肴 林亚娥
郑伟达
小龙
黎雨红 陈琼 杨松苑
阙富洋 吴
PPT制作：蔡雯雯 林亚娥
演讲：陈琼
目录
餐厅以来，就以“必胜”的信念 赢得了中国消费者的喜爱。到目 前为止，必胜客已在中国200多个 城市拥有了超过800多家连锁餐厅， 共有近10万名员工。同时，必胜 客在中国率先倡导的“欢乐休闲” 用餐理念也受到消费者的欢迎， 必胜客由此成为中国休闲餐饮业
企业背景
• 红屋顶作为VI 标志的必胜客（PIZZAHUT），目前已 是全球最大的比萨专卖连锁企业，在全球近百个国家，
2013年中国必胜客第1000家欢乐餐厅落户四川德阳。
发展历程 必胜客在中国的分布
必胜客为"夺眼球"也是拼了,最新点 餐app引入眼动智能追踪系统
根据美国 PSFK 网站报道，必胜客宣布与瑞士眼部识别产商 Tobii 合作，计划于 2015 年年底推出智能 App，通过眼动智能追踪系统，
为用户提供“潜意识菜单”（Subconscious Menu）。
个姊妹品牌。必胜宅急送借力必胜客欢乐餐厅的发展优势，很多消费者并 不清楚自己通过电话、网络定购的产品来自必胜宅急送，而非必胜客欢乐
餐厅。
小组建议
关于用工：调整用工结构，建立健全薪酬制度，保障员工利益，建 立激励机制，提高员工积极性，降低员工流动率。
关于服务质量：在保障员工的利益基础上，定期对员工进行培训考 核，建立对客服的标准流程和规范，收集服务质量信息。
小组成员：蔡雯雯
黎雨红
杨松苑
阙富洋
陈胜男 林亚娥
江俊肴 吴小龙
陈琼 郑伟达
小组分工：
资料查找：蔡雯雯 陈胜男 江俊肴 林亚娥
郑伟达
小龙
黎雨红 陈琼 杨松苑
阙富洋 吴
PPT制作：蔡雯雯 林亚娥
演讲：陈琼
目录
必胜客快餐ppt模板
美食餐厅宣传模板
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必胜客的营销策略课件
学习交流PPT
9
学习交流PPT
10
二、必胜客的经营模式
（一）必胜客的组织结构
1、必胜客餐厅按市场、区域、区划分； 2、每个市场、区域、区有其对应负责的MM、DM和
AM 。 3、级别由高到低 : • Market Manager （市场经理）； • District Manager (区域经理)； • Area Manager（区经理)； • Restaurant Manager （餐厅经理）。
• 1970年澳大利亚第一家必胜客餐厅开业。
• 1971年必胜客无论在营业额还是餐厅数量方面，都成 为全球第一的比萨连锁餐厅。
• 1972年必胜客股票在纽约证券交易所上市。第1000家 必胜客连锁餐厅在美国堪萨斯州的威之达市开业。
• 1973年必胜客在日本及英国开办连锁餐厅。
• 1976年必胜客第100家国外连锁餐厅在澳大利亚开张。 必胜客第2000家连锁餐厅在美国密苏里州开业。
• 其次将企业内部存在的优势、劣势和外部存在的机会和威胁进 行细致的分析。
• 第三步，即确定一个适合企业的目标市场是至关重要的。
• 强化必胜客是幽雅的休闲餐厅，便是该集团希望消费者对必胜 客的休闲有更加深刻的记忆。引导目标市场消费者能力的企业 将赢得市场。
学习交流PPT
14
2、品牌推广，占领心智的起点。
• 6、加强本土文化
学习交流PPT
13
（三）必胜客的全球营销战略
1、STP营销----品牌定位，运营体系的起点。
• 现代战略营销的核心就是被称为STP营销，即细分市场、选择 目标市场和产品(或服务)定位。也叫目标市场营销战略。它可 以将营销努力集中在最有可能使之满意的顾客身上。
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Pizza Hut Introduced
Team members ：李煜璇 王桔华 钱珊珊 徐缘
Introduce
一 二 三 四
Company introduction
Brand identity
Development Development History History
Corporate culture
Development History 90s
NO.6
In 1990, the pizza hut catering system had annual turnover of $4 billion. In the same year, pizza hut entered the Chinese market and opened its first Chinese branch in Beijing. When Russia's President Boris yeltsin quelled a coup in 1991, pizza hut provided him and his supporters with the most historic delivery services. In 1995, pizza hut was named the 1995 "chain of choice" award by hotel and social organization magazine, and is considered the best pizza chain in the past 11 years.
Development History 60s
In 1965, the first TV commercial "putt-putt to Pizza Hut" was launched. The world's largest pizza (6 feet in diameter) was baked in 1967 at the grand opening of the pizza hut in Texas. In 1968, pizza hut opened its first foreign branch in Canada and began to go
Brand identity
Pizza Hut Pizza Hut Pizza logo design in design incorporates Pizza Hut letters letters and the appearance of the Pizza, letters design style is very enjoyable, freedom is bold and unrestrained, very accord with the characteristics of fast food culture. In the matching color, the red elements are integrated into the color, which is eye-catching and three-dimensional, and USES the logo design speech of globalization internationalization.
NO.4
In 1965, the first TV commercial "putt-putt to Pizza Hut" was launched. The first pizza hut opened in Australia in 1970. In 1971, pizza hut became the world's first pizza chain restaurant in terms of turnover and number of restaurants. In 1972 pizza hut was listed on the New York stock exchange. The 1, 000th pizza hut chain opened in wideida, Kansas. In 1973 pizza hut opened chain restaurants in Japan and Britain. The 100th foreign restaurant chain opened in Australia in 1976. Pizza hut's 2000 restaurant chain opens in Missouri. In 1977, pizza hut merged with Pepsi, and with the help of Pepsi, pizza hut began to develop in the direction of global development. Pizza hut opens its 3,000 restaurant chain in Texas. In 1979, pizza hut developed markets in Kuwait and united Arab emirates.
Development History 80s
In 1988, pizza hut celebrated its 30th birthday. There are over 6,000 chain
stores worldwide. The rewards program for pizza hut was awarded by President Reagan. NO.5
Brand Identity02Brand identity
In 1958, the founder of pizza hut, the karni brothers, went to college in Kansas and worked at his parents' grocery store in the evenings and weekends. There was a tavern next to the grocery store, where the landlord of the tavern was so noisy that she encouraged the karni brothers to open a pizza restaurant in a day of gossip. When his brother was said to be moved, he borrowed $600 from his mother to embark on the entrepreneurial path. At the time, the restaurant was small, with only 25 seats, and the original signature area could accommodate only 9 English letters. Since it is a PIZZA restaurant, the word "PIZZA" is a natural one, so there are only four letters left in the English alphabet. What are the appropriate letters? A relative standing at the door of the store looked vertically and casually said, "the dining room looks like a hut." The word "PIZZA HUT" was born and the red roof became a unique brand identity for PIZZA HUT
Hassur. As a franchisee, dick was allowed to use pizza hut's registered
trademark and secret product recipes, and was also assisted by the karni brothers in management.
Company introduction
01
Company introduction
Pizza hut is owned by yum brands, the world's largest restaurant group, with more than 33,000 chain stores and 840,000 employees in more than 100 countries and regions. , which owns KFC, pizza hut, east dawning, just-intime and win the world famous brand catering, respectively in the cooked chicken, pizza, Mexican food and seafood flavor, sweet food, the world's number one. On April 26, 2016, the list of the top 10 brands in Beijing was announced, and pizza hut was selected.
Development History
03
Development History 50s
NO.1
Frank and Dan Camey, who graduated from Wichita State University in
Team members ：李煜璇 王桔华 钱珊珊 徐缘
Introduce
一 二 三 四
Company introduction
Brand identity
Development Development History History
Corporate culture
Development History 90s
NO.6
In 1990, the pizza hut catering system had annual turnover of $4 billion. In the same year, pizza hut entered the Chinese market and opened its first Chinese branch in Beijing. When Russia's President Boris yeltsin quelled a coup in 1991, pizza hut provided him and his supporters with the most historic delivery services. In 1995, pizza hut was named the 1995 "chain of choice" award by hotel and social organization magazine, and is considered the best pizza chain in the past 11 years.
Development History 60s
In 1965, the first TV commercial "putt-putt to Pizza Hut" was launched. The world's largest pizza (6 feet in diameter) was baked in 1967 at the grand opening of the pizza hut in Texas. In 1968, pizza hut opened its first foreign branch in Canada and began to go
Brand identity
Pizza Hut Pizza Hut Pizza logo design in design incorporates Pizza Hut letters letters and the appearance of the Pizza, letters design style is very enjoyable, freedom is bold and unrestrained, very accord with the characteristics of fast food culture. In the matching color, the red elements are integrated into the color, which is eye-catching and three-dimensional, and USES the logo design speech of globalization internationalization.
NO.4
In 1965, the first TV commercial "putt-putt to Pizza Hut" was launched. The first pizza hut opened in Australia in 1970. In 1971, pizza hut became the world's first pizza chain restaurant in terms of turnover and number of restaurants. In 1972 pizza hut was listed on the New York stock exchange. The 1, 000th pizza hut chain opened in wideida, Kansas. In 1973 pizza hut opened chain restaurants in Japan and Britain. The 100th foreign restaurant chain opened in Australia in 1976. Pizza hut's 2000 restaurant chain opens in Missouri. In 1977, pizza hut merged with Pepsi, and with the help of Pepsi, pizza hut began to develop in the direction of global development. Pizza hut opens its 3,000 restaurant chain in Texas. In 1979, pizza hut developed markets in Kuwait and united Arab emirates.
Development History 80s
In 1988, pizza hut celebrated its 30th birthday. There are over 6,000 chain
stores worldwide. The rewards program for pizza hut was awarded by President Reagan. NO.5
Brand Identity02Brand identity
In 1958, the founder of pizza hut, the karni brothers, went to college in Kansas and worked at his parents' grocery store in the evenings and weekends. There was a tavern next to the grocery store, where the landlord of the tavern was so noisy that she encouraged the karni brothers to open a pizza restaurant in a day of gossip. When his brother was said to be moved, he borrowed $600 from his mother to embark on the entrepreneurial path. At the time, the restaurant was small, with only 25 seats, and the original signature area could accommodate only 9 English letters. Since it is a PIZZA restaurant, the word "PIZZA" is a natural one, so there are only four letters left in the English alphabet. What are the appropriate letters? A relative standing at the door of the store looked vertically and casually said, "the dining room looks like a hut." The word "PIZZA HUT" was born and the red roof became a unique brand identity for PIZZA HUT
Hassur. As a franchisee, dick was allowed to use pizza hut's registered
trademark and secret product recipes, and was also assisted by the karni brothers in management.
Company introduction
01
Company introduction
Pizza hut is owned by yum brands, the world's largest restaurant group, with more than 33,000 chain stores and 840,000 employees in more than 100 countries and regions. , which owns KFC, pizza hut, east dawning, just-intime and win the world famous brand catering, respectively in the cooked chicken, pizza, Mexican food and seafood flavor, sweet food, the world's number one. On April 26, 2016, the list of the top 10 brands in Beijing was announced, and pizza hut was selected.
Development History
03
Development History 50s
NO.1
Frank and Dan Camey, who graduated from Wichita State University in