旅游英语课件
《旅游英语》课件——Chinese Ancient Cities 中国古城
an outstanding example of a Han Chinese city of the Ming and Qing It has retained all its features to an exceptional degree and in doing so provides a remarkably complete picture of cultural, social, economic, and religious development during one of the most seminal periods of Chinese y.
Ancient Lijiang City
Dongba Culture
located in the northeast margin of sichuan basin the middle reaches of jialing river known as “langyuan fairyland” 2,300 years history military town of the ancient state of Shu
the city settlement with a history of more than one hundred years still well preserved or restored to its original appearance in modern times the external expression of a place's history and culture the cultural heritage Shared by mankind
旅游英语课件Unit 1 Travel and Tourism
主编：孙南南 2013.12
Section A Passage Reading
Text A Travel Agency
Background Information:
1. Thomas Cook 近代旅游业之父 In 1841, as secretary of the South Midland Temperance
Section A Passage Reading
Text B Independent Travel
New Word: resident [ 'rezidənt ] n. 居民 bulk [ bʌlk ] n. 大部分，大块，容量 facility [ fə'siliti ] n. 设施，设备 book [ buk ] v. 预定，登记 at short notice 在短时间内，立刻 transfer [ træns'fə: ] n. 转让，转移，传递 baggage [ 'bægidʒ ] n. 行李
Package holidays are organized by a tour operator and sold to a consumer by a travel agent. Some travel agents are employees of tour operators, others are independent.
Association, Thomas Cook persuaded the Midland Countries Railway Company to run a special train between Leicester and Loughborough for a temperance meeting on July 5. He organized an excursion for his members at a fare of one shilling return. It turned out to be an immediate success—altogether 570 seats were sold. For his efforts Cook received a 5 percent commission. Although not the first excursion train run in England, it was believed to be the first publicly advertised excursion train organized by a middleman. Thus Thomas Cook ct rail excursion agent whose pioneering efforts were eventually to be copied widely in all parts of the world.
旅游英语ppt课件图片
Pay attention to payment security
When using payment tools, pay attention to the surrounding environment to avoid disclosing personal information or passwords.
Leisure activities
01
Introduce various leisure activities such as SPA, massage, gym, etc., and provide English expressions.
Entertainment programs
02
Provide English entertainment program recommendations, such as concerts, dramas, movies, etc., to help learners enrich their travel life.
Detailed description
Natural scenery is one of the important attractions of tourism, such as magnificent mountains and rivers, clear lakes, beautiful beaches, and dense forests. These natural landscapes not only provide beautiful scenery, but also provide tourists with opportunities to get close to nature and experience its wonders and beauty.
《旅游英语》课件——Mid-Autumn Festival
• How rare the moon, so round and clear？ • With cup in hand, I ask of the blue sky, • I do not know in the celetial sphere • What name this festive night goes by • I want to fly home, riding the air, • But fear the ethereal cold up there, • The jade and crystal mansions are so high! • Dancing to my shadow, • I feel no longer the mortal tie. • She rounds the vermilion tower, • Stoops to silk-pad doors, • Shines on those who sleepless lie. • Why does she, bearing us no grudge, Shine upon our
《水调歌头·明月几时有》苏轼 • 明月几时有? • 把酒问青天。 • 不知天上宫阙, • 今夕是何年。 • 我欲乘风归去, • 又恐琼楼玉宇， • 高处不胜寒。 • 起舞弄清影， • 何似在人间！ • 转朱阁，低绮户， • 照无眠。 • 不应有恨， • 何事长向别时圆？ • 人有悲欢离合， • 月有阴晴圆缺， • 此事古难全。 • 但愿人长久 • 千里共婵娟。
Of all these foods, moon cakes and watermelons (cut into the shape of a lotus) are indispensable
旅游英语综合教程课件
Learn about quality standards and quality control methods for tourism products Understand how to ensure product quality and customer satisfaction through effective quality control measures
being able to solve common problems that may arise during a meal, such as appeals or dietary restrictions
Introduction to tourist attractions
要点一
Introduction to local attractions
01
Introduction to restaurant services
explaining the menu, taking orders, making recommendations, and explaining the payment process
02 03
Communication skills
Front desk services
handling phone calls, making reservations, arranging wake-up calls, handling mail and deliveries, and providing information about the hotel's facilities and services
03
有关旅游的英语课件
tourism is not only an individual behavior, but also a social phenomenon. It involves various social factors, such as culture, economy, politics, and environment.
Detailed description
European tour destinations
Summary
The Americas have diverse cultures and magnificent natural landscapes, making them an important component of global tourism.
Detailed description
Team trips are usually organized by travel agencies, and tourists can choose different themes and destinations. This travel method is suitable for those who enjoy communicating and sharing travel experiences with others, while also saving time and energy.
Detailed description
There are many famous cities and attractions in the United States, such as New York, Los Angeles, Las Vegas, and so on. In addition, there are many national parks and museums in the United States. Canada also has many beautiful cities and attractions, such as Toronto, Vancouver, and so on. South America and the Caribbean are known for their beautiful beaches and diverse cultures.
旅游英语课件Tourism
旅游英语课件 TourismUnit1 What is Tourism?Unit1 What is Tourism?When we think of tourism; we think primarily of people who arevisiting a particular place for sightseeing, visiting friends and relatives, taking a vacation, and having a good time. They may spendtheir leisure time engaging in various sports, sunbathing, talking, singing, taking rides, touring, reading, or simply enjoying the environment. If we consider the subject further, we may include in our definition of tourism people who are participating in a convention, a business conference, or some other kind of business or professional activity, as well as those who are taking a study tour under an expert guide or doing some kind of scientific research or study.These visitors use all forms of transportation, from hiking in a wilderness park to flying in a jet to an exciting city. Transportation can include taking a chairlift up a Colorado mountainside or standing at the rail of a cruise ship looking across the blue Caribbean. Whether people travel by one of these means or by car, motorcoach, camper, train, taxi, motorbike, or bicycle, they are taking a trip and thus are engaging in tourism.Any attempt to define tourism and to describe its scope fully must consider the various groups that participate in and are affected by this industry. Their perspectives are vital to the development of acomprehensive definition. Four different perspectives of tourism can be identified:1. The tourist. The tourist seeks various psychic and physical experiences and satisfactions. The nature of these will largely determine the destinations chosen and the activities enjoyed.2. The businesses providing tourist goods and services. Business people see tourism as an opportunity to make a profit by supplying the goods and services that the tourist market demands.3. The government of the host community or area. Politicians view tourism as a wealth factor in the economy of their jurisdictions. Their perspective is related to the incomes their citizens can earn from this business. Politicians also consider the foreign exchange receipts from international tourism as well as the tax receipts collected from tourist expenditures, either directly or indirectly.4. The host community. Local people usually see tourism as acultural and employment factor. Of importance to their group, for example, is the effect of the interaction between large numbers of international visitors and residents. This effect ma be beneficial of harmful, or both.Thus, tourism may be defined as the sum of the phenomena and relationships arising from the interaction of tourists, business suppliers, host governments, and host communities in the process of attracting and hosting these tourists and other visitors.Tourism is a composite of activities, services, and industries that delivers a travel experience: transportation, accommodations, eating and drinking establishments, shops, entertainment, activity facilities, and other hospitality services available for individuals or groups that are traveling away from home. It encompasses all providers of visitor and visitor-related services. Tourism is the entire world industry of travel, hotels, transportation, and all other components, including promotion, that serves the needs and wants of travelers. Finally, tourism is the sum total of tourist expenditures within the borders of a nation or a political subdivision or a transportation-centered economic area of contiguous states or nations. This economic concept also considers the income multiplier of these tourist expenditures.One has only to consider the multidimensional aspects of tourism and its interactions with other activities to understand why it is difficult to come up with a meaningful definition that will be universally accepted. Each of the many definitions that have arisen is aimed atfitting a special1Unit1 What is Tourism?situation and solving an immediate problem, and the lack of uniform definitions has hampered study of tourism as discipline. Development ofa field depends on (1) uniform definitions, (2) description, (3)analysis,(4) predictions, and (5) control.Modern tourism is a discipline that has only recently attracted the attention of scholars from many fields. The majority of studies have been conducted for special purposes and have used narrow operational definitions to suit particular needs of researchers or government officials; these studies have got encompassed a systems approach. Consequently, many definitions of “tourism” and “the tourist” are based on distance traveled, the length of time spent, and the purpose of the trip. This makes it difficult to gather statistical information that scholars can use to develop a database, describe the tourism phenomenon, and do analyes. The problem is not trivial. It has been tackled by a number of august bodies over the years, including the League of Nations, the united Nations, the World Tourism Organization (WTO), the Organization for Economic Cooperation and Development (OECD),the National Tourism Resources Review Commission, and the U.S. Senate?s National Tourism Policy Study.World Tourism OrganizationThe international Conference of Travel and Tourism Statistics convened by the World Tourism Organization (WTO) in Ottawa, Canada, in 1991 reviewed, updated, and expanded on the work of earlierinternational groups. The ottawa Conference made some fundamental recommendations of definitions of tourism, travelers and tourists. The United Nations Statistical Commission adopted WTO? recommendations on tourism statistics on March 4, 1993.TourismWTO has taken the concept of tourism beyond a stereotypical image of “holiday-making.”The officially accepted definition is:Tourism comprises theactivities of persons travelin to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.” The term usual envi-ronment is intended to exclude tripswithin the area of usual residence and frequent and regular trips between the domicile and the workplace and other community trips of a routine character.1. International tourism:a. Inbound tourism: visits to a country by nonresidents.b. Out bound tourism: visits by residents of a country to another country.2. Internal tourism: visits by residents of a country to their own country.3. Domestic tourism: internal tourism plus inbound tourism (the tourism market of accommodation facilities and attractions within a country).4.National tourism: Internal tourism plus outbound tourism (the resident tourism market for travel agents and airlines).Traveler Terminology for International TourismUnderlying the foregoing conceptualization of tourism is the overall concept of traveler, defined as “any person on a trip between two ormore countries or between twoor more localities within his/her countryof usual residence.” All types of travelers engaged in tourism are describedas visitors, a term that constitutes the basicconcept of the entire system of tourism statistics. Visitors are persons who travel to a country other than the one in which they generally reside for a2Unit1 What is Tourism?period not exceeding 12 months, whose main purpose is other than the exercise of an activity remunerated from within the place visited. Visitors are subdivided into two categories:1. Same-day visitors: visitors who do not spend the night in a collective or private accommodation in the country visited: for example,a cruise ship passenger spending four hours in a port.2. Tourists: Visitors who stay in the country visited for at least one night: for example, a visitor on a two-week vacation.There are many purposes for a visit, notably pleasure, business, and other purposes, such as family reasons, health, and transit.Wordschairlift an apparatus which carries people up and sown steep slopes in chairs that hang from a moving wire 升降椅;空中缆椅camper a motor vehicle big enough to live in when on holiday, use.Having cooking equipment and beds in the back part 野营车motorbike a motorcycle 摩托车psychic of the mind as opposed to the body精神上的jurisdiction the right to use the power of an official body, esp. in order tomake decisions on questions of law 管辖权;司法权，审判权composite something made up of different parts or materials 混合物，合成物encompass to include or be concerned with (a wide range of activities,subjects, ideas) 包含，包括;涉及subdivision the act of dividing something that has already been divided,or the parts that result from doing this 再分，细分contiguous (to, with) touching, next (to); having a shared borde(正式)接触着的，接近的;接壤的multidimensional 多维的hamper to cause difficulty in movement or activity 阻碍，妨碍;牵制trivial of little worth or importance 琐碎的，没有价值的august lit noble and grand 威严的;高贵的convene to call (a group of people, committee) to meet 召集(会议);召集开会stereotypical as in an overly simple picture or opinion of person, group, orthing老套的，旧框框的consecutive following in regular unbroken order 连续的，连贯的domicile formal or law a person?s home; the place where a person lives or is considered to live for official purposes[法]户籍，正式居住地，信处workplace the room r building in which workers perform their work工作场所;工厂;车间inbound AmE incoming; inward bound 进来的3Unit1 What is Tourism?outbound mowing sway from the speaker or the starting point 外出的，离开出发点underlie to be a hidden meaning or cause of 位于……之下;成为……基础foregoing (the one) that has been mentioned 前面的(事物)，刚提到的(事物)conceptualization something that form a concept or concepts of概念化remunerate to reward; pay (someone) for work or trouble(正式)给……报酬;补偿transit the going or moving of people or goods from one place to another通行;过境Additional ReadingText A Mass TourismThe Historical SettingTourism harks back to the conquest of Alexander the Great (356-323BC) and the subsequent development of the Hellenistic urban system. It is argued that tourism requires both large claustrophobic cities and the means to escape from them, both of which were present in Greece during this period.Within modern times, the notion of tourism is closely linked to the idea of the “Grand Tour”,thwhich s panned the 16th to 19 Centuries. The Grand Tour is a “tour of certain cities in Western Europe undertaken primarily, but not exclusively, for education and pleasure”. This later era of grand tourism was typified by long, expensive, “classical” and “romantic” visits, mainly by the British aristocracy, to France, Italy, Germany, Switzerland and the Low Countries. Over time, and with the rise of the middle professional class, the Grand Tour was patronized by a wider segment of the population. Nonetheless, only 3%~4% of the Population represented the nucleus from which Grand Tourists might have be drawn. The golden age of the Grand Tour was the 18th Century, particularly the 30 years before the outbreak of the French Revolutionin 1789. By the 1830s, the length of the Grand Tour fell from an average of 40 months in the mid-16th Century to an average of only 4 months.The growth of tourism to “mass” proportions as it is known today, has its foundation inseveral timely innovations: technologically in the field of transportation; and in the existence of a critical facilitating force, entrepreneurship-in the person of Thomas Cook.In 1815, 1 year after the Battle of Waterloo ended the Napoleonic wars, the first channel crossing by steamer was made (the site of the battle itself becoming a major tourist attraction). By 1812, a regular service was operated between the ports of Dover and Calais. In 1828 the first railways were laid in France and Austria, and in 1844 the railway reached Switzerland. “Thisrevolution in Transport technology and the low cost, speed and efficiency that it provided, led to an immediate expansion of European tourism.”Complementing transportation technology was the existence of entrepreneurial talent, “initiative” and “organizing genius” in the person of Thomas Cook. “His originality lay in his methods, his almost infinite capacity for taking trouble, his acute sense of the needs of his clients, his power of invention and his bold imagination” (Young, 1973). It has been written that “the4Unit1 What is Tourism?father of modern tourism was unquestionable Thomas Cook” (English, 1986). “Cook was the perfect entrepreneur, a brilliant opportunist, quick to sense the need of his clientele…” (Turner and Ash, 1975). Hewas a true Schumpeterian entrepreneur-“a leader, a disturber of the peace”, whohad the initiative, authority, foresight, and intuition and psycheto carry out innovations.Thomas Cook organized travel on a scale that had never been seen before. He heralded an era of organized, large-scale, relatively cheap tourism spread across national, regional and international destinations. If Europe had the “hot spots” for the Grand Tourists, the opening of the Far East, India and America, were the hallmarks of the Cook era. Until the early 1860s, Britain remained the main field of Cook?s activities; in 1862 he moved into Europe; he moved into America in 1866; took his first round-the-world trip in 1872; reached India and the Far East by the 1880s; and the first Cook hotel was established at Luxor (Egypt) in 1877.In 1862, the first true package tours were provided by Cook-all the details of transport and accommodation were pre-arranged for tourists who were, generally, of modest means. Spurred on by his example and the profits made by this entrepreneur, many imitators entered the fray. Turner and Ash write, for example, that …it was not long before his example was imitated; in 1863, the Stangen Travel Agency was established in Breslau. Stangen soon moved his center of operation to Berlin and became a successful rival to Cook? (Tuner and Ash, 1975). By 19th –Century advancesin transport technology, Thomas Cook and Son had effected arevolution in tourism by the end of the century. No longer the preserve of the wealth and the leisured, tourism was now an industry. While an average of 257 people per annum took part in Grand tourism during the 1547-1840 period (Towner, 1985), Cook had taken 20000 people to the Paris Exhibition of 1879-such was the magnitude of his entrepreneurial prowess.Despite the leaps and bounds that the industry experienced, tourism, until the 1930s, was still a matter of trains, boast and coaches. Travel by water transportation was a very important form of tourism during the 1920s and 1930s. The ships themselves were a form of floating hotel, where the act of travel was equated with tourism. Travel was seen as an end in itself. As if the industry has gone full circle, today, cruise tourism is one of the fastest growing segments of the international tourism industry.It was in 1950 that the first package holiday built around air transport was organized. This was undertaken by Vladimir Raitz, a Russian émigré educated at the London School of Economics. His successful company, Horizon Holidays (now merged with Thomson, the largest UK operator) was one of the top three tour operators in Britain. By the 1960s, the package holiday business began to use air transport in a major way as Raitz?s competitors, spurred on by his success also began using the aircraft.Still, foreign travel in the 1930s remained a luxury commoditywithin the reach of only a privileged few having both plenty of free time and considerable purchasing power. This picture was to change when, coupled with post-war peace and prosperity, came innovations in aircraft technology and changes in labor legislation, which provided paid holidays, and the development of the package tour. Aided by these innovations, mass tourism had arrived.Mass Tourism DefinedMass tourism is a phenomenon of large-scale packaging ofstandardized leisure services at fixed prices for sale to a mass clientele. Mass tourism refers to key characteristics that the international tourism industry displayed during the 1960s, 1970s, and 1980s. Mass tourism exists5Unit1 What is Tourism?if the following conditions hold.1. The holiday is standardized, rigidly packaged and inflexible, no part of the holiday could be altered except by paying higher prices.2. The holiday is produced through the mass replication of identical units, with scale economies as the driving force.3. The holiday is mass marketed to an undifferentiated clientele.4. The holiday is consumed en masse, with a lack of consideration by tourists for local norms, culture, people or the environments oftourist-receiving destinations.Standardization and rigidity are very clear characteristics ofpackage tours offered on a large scale. An inclusive charter tourprovides the same level of transportation, accommodation, meal andtransfer services to all the clients who pay the same price, visit the same sun destination, sunbathe on the same beaches, sleep in the samehigh-rise hotels and in the same type of beds, read the same tourist brochures, visit the same sites, stay the same length of time, take the same kinds of photographs and even buy the same souvenirs.Within the confines of mass, standardized and rigidly packaged tourism, choice, individuality, personalized services and flexibilityare just not possible (or where possible, it is at horrendous prices compared with the package price). There is little place within mass tourism for the individual who wishes to be different from the crows,who wishes to use different accommodation or participate in different holiday activities. It is true that many tourists have avoided the ?mass?tourist holidays and many have used the relatively cheap services of mass tourism as launching pads for their own vacations. However, in the 1960s and the 1970s, these were the exceptions rather than the common trend.Mass tourism certainly had its time and place. Today the tourism industry is in crisis. Mass tourism is no longer best practice.Conditions the gave birth to it –the frame conditions, consumers, technology, production and management practices-are themselves changing. Understanding how mass tourism came about and why it was bestpractice at the time are key to understanding why international tourism industry is being transformed and the shape that the new best practice is taking.Text B the Implications of New TourismNew tourism will change the boundaries of the tourism industry and radically alter the position of industry players. Players closest to consumers (e.g. travel agents, hotels, cruise ships) and those incontrol of the industry?s information (e.g. those that own CRSs) are expected to gain.CRSs will increasingly become the flexible alternative to pre-packaged holidays offered by tour operators. The role of tour operators is expected to decline in importance. It is no longer relevant whether a company is an airline, a travel agent, hotel or tour operator. What becomes more relevant are the activities along the value chain that they control.These changes imply a radical transformation of the opportunities available to the various players in the tourism industry. New functions and demands will emerge (e.g. quality control, flexible holidays). While at the same time other key activities will become less important (e.g. pre-packaged tours). Thus, the position of each player within the value chain will have to be re-thought. In addition, as the rules of the game continue to change, the pressures of cooperation and /or concentration are likely to be more intense.Diagonal integration-a process whereby firms use information technologies to logically6Unit1 What is Tourism?combine services for best productivity and most profitability-willbe one of the most significant developments in the international travel and leisure industry. Diagonal integration will become a international travel and leisure industry. It will continue to blur the boundaries among industry players and make the travel and tourism industry a system of wealth-creation. Already, the boundaries within the tourism industry, and between this industry and others, are becoming increasingly blurred. Players are crossing each others? borders more than ever before: banks moveinto travel agencies; insurance companies acquire hotel interests; airlines provide credit card; department stores operate travel agencies; and pleasure-boat companies move into hotels.The industry, as a result of this trend, will become more“system”-like in nature. One of thekey implications of the trend towards diagonal integration is that competitors will increasingly come from outside the industry. Equally, diagonal integration will offer opportunities for travel and tourism players to move into other industries, particularly services.New tourism holds a number of key implications for industry players. In what follows, we will briefly examine some of the implications for tour operators, travel agents, and hotels.Tour OperatorsSeveral of the value-creation activities of tour operators will decline inimportance-particularly those of packaging, risk brokerage and distribution. These functions are being increasingly superseded by computerized reservation systems. In response to the declining importance of key activities, tour operators will have to take action several fronts. They will have o: t, create more flexible packaged holidays;, expand their information functions (e.g. provide computerized reservation niches for specific products of destinations);, develop creative relationships with travel agencies (selected agents could have the option of flexible packaging holidays on-line from the tour operator?s portfolio); and, control the quality of the product at al levels.Quality control at all crucial phases in the delivery of the holiday will become a key source of competitive advantage for tour operators. Tour operators will have to take a far broader view of the holiday that they deliver. They will have to find ways of better controlling and influencing the product delivered to consumers.Travel agenciesThe importance of travel agency reservations, ticketing the client advice functions are all expected to grow in importance. Already travel agencies handle a large and growing proportion of airline bookings. In creating more value from these activities, travel agencies will have to use their CRSs creatively and provide the information that consumers want.It is to ensuring the satisfaction of the travel consumers that agencies must give priority in order to ensure their own long-term survival and competitiveness. The ability of travel agents to acquire, provide and transmit unbiased information in a courteous, efficient and timely manner will be key to their competitive success. Indeed, a competitor agency will be able to copy a convenient …high-street? location, subscribe to the same airline reservation system and place satellite printers in their corporate clients? offices. However, a competitor will have tremendous difficulty in copying travel agency personnel who place the interest of the consumers first, causing them to be loyal.New opportunities for travel agencies to create value will emerge in the areas of packaging7Unit1 What is Tourism?and in the representation of services other than those of tour operators. Travel agencies will have the information at their finger-tip to provide flexible itineraries. Strategically, through cooperation withother agencies, agents can increase buying power with airlines and other suppliers in order to obtain competitive prices for package components. This will allow travel agencies the avenue to provide competitively priced, flexible holiday packages. Travel agencies will also find it profitable to represent other services such as cruise ships, pleasure boats, car-rental companies, hotels, spas and other segments that will grow in importance in the travel and leisure industry.HotelsHotels will no longer be able to leave their marketing to tour operators or their reservations systems. They will have to get closer to their consumers and to travel agents in the market place. This is the only way that hotels will be able to adjust effectively their products to suit their changing clients. Being close to consumers and supplying the experiences they want have become so important that hotels can no longer simply sit back and expect their rooms to be sold.One of the key ingredients in the success of Sandals and SuperCluball-inclusive hotels in the Caribbean, for example, is the strong links they have established with travel agents in the marketplace. Nothing is left to chance. Sandals and SuperClub employ sales agents in the arketplace whose business it is to travel the length and breath of the USA (and increasingly mEuropean) markets to educate travel agents about their product, new services, new properties and new experiences being offered.Hotels will have to work more closely with their guests, listen to them and modify the services they offer to meet the new demands. Hotels will also have to identify market niches, segment the market and provide the experiences that consumers want and for which they are willing to pay.什么是旅游一提到旅游，我们首先会想到这样一些人:他们到某个特定的景点去观光、去拜访朋友或亲戚、去度假，并且过得很愉快。
《旅游英语汉译英》课件
CATALOGUE
目 录
• Case Analysis of Tourism English Translation from Chinese to English
• The Future Development and Prospects of Tourism English Translation from Chinese to English
In the future, tourism English translation will pay more attention to cross-cultural communication and dissemination effects, with higher requirements for the comprehensive quality and professional ability of translators. Meanwhile, with technological progress, tourism English translation will become more intelligent and efficient.
VS
Importance
With the development of the global tourism industry, tourism English translation is of great significance in enhancing the international image of Chinese tourism destinations, attracting more foreign tourists, and promoting cross-cultural communication.
旅游英语课件——迪拜
旅游英语课件——迪拜简介迪拜是阿拉伯联合酋长国的一座城市，位于波斯湾东岸，是阿联酋的首都。
迪拜以其奢侈的购物场所、世界一流的建筑和令人惊叹的人工岛屿而闻名于世。
作为一个重要的旅游目的地，懂一些旅游英语势必能让游客的迪拜之行更加顺利愉快。
基本词汇在开始学习迪拜旅游英语之前，先来了解一些基本的词汇。
1.Hotel - 酒店2.Restaurant - 餐厅3.rport - 机场4.Taxi - 出租车5.Sightseeing - 观光6.Currency - 货币7.Shopping - 购物8.Attractions - 景点9.Guide - 导游10.Ticket - 票常用句子1.Hello, I would like to book a room in your hotel. - 您好，我想在您的酒店预订一个房间。
2.Could you please recommend a good restaurant nearby? -你能推荐附近的一家好餐厅吗？3.How much does a taxi to the rport cost? - 去机场打的多少钱？4.I am interested in sightseeing in Dub. - 我对迪拜的观光非常感兴趣。
5.What is the currency used in Dub? - 迪拜使用什么货币？6.I would like to go shopping for souvenirs. - 我想去购物买纪念品。
7.What are the top attractions in Dub? - 迪拜有哪些热门景点？8.Can you recommend a good tour guide? - 你能推荐一个好的导游吗？9.How much is a ticket to Burj Khalifa? - 去哈利法塔的门票多少钱？10.Where can I find a map of Dub? - 我在哪里可以找到迪拜的地图？交流技巧1.Greeting - 在与当地人交流时，始终以友好的问候开始对话。
《旅游英语》课件——Check-out Service at the Hotel
Inform the hotel Front Desk of the departure time, wake-up call time and breakfast time so that the hotel can give a good cooperation.
THANKS FOR LISTENING
ANSWER
SITUATION ONE
A local guide is checking out for the ten double rooms of the tour group in the front office, but the cashier makes a mistake. Perform as the local guide to make a dialogue with the cashier.
QUESTION
What should we pay attention to when checking out?
Consult with the tour leader or the tourists and settle on the time of leaving the hotel, wake-up call and check-out.
Enjoyable Guiding 体验导游乐
Simulation Training for Tour Guiding
涉外导游实务场景模拟实训
Tourism English 课程组
Simulation Training for Tour Guiding
TRAINING PROJECT N0. Ⅸ
Unit1《旅游英语》PPT课件
This component consists of those who provide accommodations to people in the form of hotels, resorts, apartments, camps, guesthouses etc. The accommodations may be marketed individually or through the tour operators in the form of package. Direct marketing may require huge costs on advertisements while sales through a tour operator may guarantee the occupancy rate throughout a holiday season. These service providers also take care of the catering needs of the people by providing them with huge cafeterias, various fast food outlets in house or in the form of a galleria.
(Adapted from Technofunc)
Part Three: Text B: A Brief History of Tourism
The history of tourism can be traced back to ancient years. As ancient world empires grew in Africa, Asia and the Middle East, the infrastructure necessary for travel such as land routes and water ways were created and vehicles and other means for travel were developed. During the Egyptian dynasties, travel for both business and pleasure began to flourish and hospitality centers were built along major routes and in the cities to accommodate travelers travelling between central government posts and outlying territories. At the height of the Assyrian empire, the means of travel were improved, the roads were improved, and markers were established to indicate distances and directions. Later, the Persians made further improvement to the road systems and developed four-wheeled carriages for transportation.
《旅游英语》课件——Chinese Grottoes 中国石窟
Mogao Grottoes
situation the largest and the most famous started in 366AD from Jianyuan in the Former Qin State to Yuan Dynasties
Origin and history
Longmen Grottoes
Northern Wei Dynasty: large with a square-round face, a high-bridged nose, big sunken eyes, long earlobes
Style difference in dynasties
Tang Dynasty : plump bodies, kind expressions, loose robes with wide sleeves.
Style difference in dynasties
Song Dynasty : slimmer and more delicate figures are realism a range of very human expressions.
Thank you
Style difference in dynasties
Late period of Northern Wei Dynasty: incorporated the Indian with Chinese slim and elegant appearance, loose gown with wide girdle
Yungang Grottoes
located 16 kilometers west of Datongstarted to be built in 460AD more than 1,500 years after their execution, 45 caves and over 51,000 sculpturesthe largest statue is up to 17 mthe smallest one measures only 2 cm
旅游专业英语课件
Practical Writing of Tourism English Writing a travel itinerary book
The Development History of the Tourism Industry
Summary: Understanding the development process of the tourism industry helps to understand its development laws and future trends.
ordering, booking laundry, wake-up call, etc.
checking bills, paying fees, inquiring about invoices, etc.
inquire about room type, price, check-in and check-out times, etc.
目录
Practical Writing of Tourism English Cross cultural communication in Tourism English
01
Overview of the tourism industry
The definition and classification of the tourism industry
Travel itinerary arrangement: Explain the itinerary, precautions, and safety instructions to tourists.
Tour guide's explanation of relevant dialogues and expressions
《旅游英语》课件——Chinese Gardens
look like natural landscape scenery plants and trees, flowers and birds, mountains and waters, and pavilions are in the gardens usually mixes man-made landscape with natural scenery, architecture, painting, literature, calligraphy and horticulture
private gardens
small in size elegant and tasteful multiple functions built in urban areas representatives: Humble Administrator’s Garden Lingering Garden Wangshiyuan Garden
Brief introduction of Chinese gardens
date back to Shang and Zhou dynasties a fashion spread to Japan in Tang and Song dynasties garden architecture reached its peak in Qing Dynasty
imperial garden
feudal autocracy spacious, grandiose diverse functions
Summer Palace
Chengdepresentatives: Summer Palace Chengde Mountain Resort Beihai park Yuanmingyuan Ruins
Unit3《旅游英语》PPT课件
Part Two:
Text A:The Tour Wholesaler
Tour wholesaling became an important segment of the U.S. travel industry after World War II. It has expanded substantially since the 1960s, largely because air carriers wanted to fill the increasing numbers of aircraft seats. The tour wholesale business consists primarily of planning, preparing, and marketing a vacation tour, including making reservations and consolidating transportation and ground services into a tour assembled for a departure date to a specific destination. Tours are then sold to the public through retail outlets such as travel agents and airline ticket offices.
Part Two: Text A:The Tour Wholesaler
The tour wholesaler (also called tour operator) puts together a tour and all its components and sells the tour through his or her own company, through retail outlets, and/or through approved retail travel agencies. Wholesalers can offer vacation packages to the traveling public at prices lower than an individual traveler can arrange because wholesalers can buy services such as transportation, hotel rooms, sightseeing services, airport transfers, and meals in large quantities at discounted prices.
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教学设计案例： 子项目：Meeting Guests
任务：接待游客、致 欢迎词 学时：8学时
教学成果
英文欢迎词 A Welcome Speech
教学方法
项目教学法、演示法、 角色扮演法、竞赛法、 引导法
四、教学方法与手段
教学方法
项目教学法 引导法
归纳演绎法 对比法
角色扮演法 小组合作学习法
以项目为载体，以工作任务与职业能力分析为依据展开教学。 引导学生在真实的语境中感悟语言功能。
强调在旅游行 业情境下培养 学生的英语听、 说、读、写、
译能力。
以及在英语语言 环境下培养学生 专业知识的实际
应用能力。
旅游英语
是培养学生专业能力的重要课程，旨在培养 学生正确使用英语为外国游客服务。
C、与前、后课程的衔接关系
《公共英语》 《旅游学概论》
《导游基础》 《中国旅游地理》
《客源国概况》 《海外领队实务》
2、课程内容
经过深入行业企 业调研，确定本 课程的教学内容 是根据旅游管理 专业学生主要就 业岗位所需要的 英语听说知识和 能力而设置的。
课程 内容
课程教学内容设 计中心思想： “工学结合”， 教学内容紧紧围 绕未来工作岗位 的需要。因此， 本课程根据导游 工作过程确定教 学内容。
2、课程内容
1. 做好接团准 备
标 情感目标：培养学生从事导游工作应具备的素质，英语听、说、读、写能力，良 好的工作习惯及职业道德，提高学生的学习积极性及学习英语的兴趣。 考证目标：考取英语导游资格证、海外领队资格证，为顺利竞争就业增加砝码。
以子项目Meeting Guests为例讲解具体教学目标
1.能对游客致一个精彩的 欢迎词 2.能对外国游客介绍旅游 目的地的各方面情况 3.能听懂接团时的英语对 话
以实际岗位需 求为依据，进 行语言实践能 力培养。构建 TLSP教学模
式。
TLSP教学模式
Task
Listening
Speaking
Practising
接团 带团 送团 善后工作
ቤተ መጻሕፍቲ ባይዱ
校内语音室 多媒体教室 课堂教学
校内课堂 口语训练 情景模拟 角色扮演
校内实训室 校外实训 综合实训 定岗实习
以子项目Meeting Guests为例讲解具体教学设计
要求
1.掌握致欢迎词的技巧 2. 能对外国游客介绍旅游
目的地的各方面情况 3. 能听懂接团时的英语对
话 4. 掌握本单元的专业术语
及语法知识
准备工作
教师： 1.教学视频 2.道具：导游旗，行李
包等 学生： 1.预习课程 2.收集整理材料
实施步骤
1. 提问：中英欢迎词的区别 2.播放英语欢迎词视频 3.学生回答问题、教师总结 4.教师讲解重点并答疑 5分组、角色扮演、比赛 6.教师评价 7.布置作业
1. 致欢迎词 2．旅行安排 3．介绍酒店
4．介绍景点
5. Chinese Cuisine
5．介绍饮食文化
6. Chinese Tea
6．介绍茶文化
7.Traditional Chinese Festivals 7．介绍节日文化
8. Shopping
8．介绍特产
9. Seeing off Guests
2. 接站服务
1. 首次沿途导 游
2. 入住服务及 核定日程
3. 参观游览 4. 其它活动服
务
1. 送站准备 2. 离店 3. 致欢送词 4. 送别
1. 结算帐目 2. 处理遗留问
题 3. 总结 4. 售后服务
➢接团
➢带团
➢送团
➢善后工作
导游岗位工作过程
2、课程内容
项目 接团
带团
送团 善后 工作
子项目 1.Meeting Guests 2. Tour Arrangements 3. Hotels 4.Famous Chinese Scenic Spots
6介绍茶文化
5介绍饮食文化
2、课程内容
教学难点
中西文化差异 知识覆盖面广 表达能力要求高 学生缺乏体验感
二、课程教学目标
能力目标
知识目标
情感目标
考证目标
能力目标：掌握导游服务英语交际能力、协调能力和危机处理应变能力。
目 知识目标：掌握旅游英语专业词汇、核心句型和情景会话；熟悉各类表格和应 用文的写作知识；丰富学生的英语国家文化知识；了解危机处理应变技巧。
一方面能提高 英语听力和口 语的实际使用 能力。
另一方面，学生在学 习过程中能接触、反 复操练就业岗位所需 要的实用英语句型和 表达方式，为他们迅 速适应就业岗位的需 要打下坚实基础。
B、与学生专业能力培养的关系
具有用流利口语向外 国游客介绍我国灿烂 的文化和丰富多彩的 民风民俗以及从事旅 游服务交际的能力。
地位：
《旅游英语》在
整个旅游管理专
课
业课程体系中起 着重要的作用，
程
是从事旅游业服
地
务工作的一门必
修课。
位
以工作过程为导 向组织教学过程， 阐述了导游人员 岗位所贯穿的一 系列工作，主要 包括接团、带团、 送团及善后工作， 为培养本专业学 生综合职业能力 打好基础。
A、与旅游管理专业关系
作用：
通过旅游英语 课程的学习
LOGO
旅游英语
Tourism English
说课内容
2教学目标
3教学设计
1课程定位 与内容
说课内容
4教学方法与手段
6课外活动与 教学成果
5学习方法指导
一、课程定位与内容
1课程定位
本课程与旅游 管理专业关系
本课程与学 生专业能力 培养的关系
本课程与 前、后续 课程的衔
接关系
A
B
C
A、与旅游管理专业关系
9．致欢送词
10. Settling Complaints
10．解决投诉问题
2、课程内容
10解决投诉问题
1致欢迎词
9致欢送词 8介绍特产 7介绍节日文化
教 根据导游实际 工作的需要，
学 结合专门用途 英语系列课程
重 共性特征和学 生学习特点，
点 确定了教学重 难点。
2旅行安排 3介绍酒店
4介绍景点
1.会致英语欢迎词 2.记住中国各种风景名 胜的英语表达方式
3.掌握词汇语法知识
1.英文导游证 2.海外领队证
子项目
1.提高学生个人素质 2.使学生热爱本职工作 3．提高学生的学习积极性及 学习英语的兴趣
4.培养学生养成良好的工作 习惯及良好的职业道德
三、教学设计
设计理念
设计思路
以行业为依托， 面向岗位定向 培养。以岗位 工作综合能力 培养为核心。
学生接触语言现象后，发现并总结语言规则，然后进行练习实践。 引导学生对类似的语法现象进行分析，对比找出关键点。
学生扮演全陪、地接、司机和游客等岗位人员模拟导游工作流程。 让学生共同或分工完成工作任务。