Unit1BusinessandSociety商务活动与社会概要

Introduction
Business is a key activity of the culture of any society, enabling people to serve the needs of each other freely. Making profit is a good sign that business is running well, at the same time, business ethic is necessary both for the corporate success and a positive corporate image. Ethical business behavior also covers supporting people’s rights as consumers.
TEXT UNDERSTANDING
1. Social Responsibility
2. Developments in Social Responsibility 3. Social Responsibility Today 4. Other opinions towards social Responsibility
• Make a list of questions and use them to interview foreigners about Business and Society.
• Write a report about what you have found and prepare for an in-class presentation.
★ As the marketplace became increasingly competitive, the Congress passed laws to reduce the monopolistic tendencies of big business and forced companies to provide social services to individuals.
activity would correct the abuses of the marketplace.
Developments in Social Responsibility
★ From 1920 to 1950, ቤተ መጻሕፍቲ ባይዱusinesses used aggressive sales methods to expand their profits. They believed that the best ways to inform consumers about products were personal selling and advertising.
Social Responsibility Today
Social Responsibility
To behave in a socially responsible way, managers must be ware of how their actions influence the environment.
In general, a business has two main responsibilities. 1. to obey the law. 2. to earn profits to continue operations, pay employees, and provide a return to owners and stockholders.
Unit One
Business and Society
OBJECTIVES
After studying this unit, you will be able to:
◇ Understand the relationship between business and society.
◇ Discuss issues concerning business ethics. ◇ Know how to protect yourself as a consumer.
Content
Text A
Social Responsibility
Text C
Consumerism
Text B
Four Broad Themes of Business Ethics
Further Development
Text A Social Responsibility
• Text understanding • Possible Language Difficulties • Post-reading Activities • Assignment
• Field Work • Text A • Text B • Team Work • Case Study • Presentation
Field Work
• Search the library or the Internet for information about Business and Society.
What is social responsibility ?
Social responsibility is the idea that firms have obligations to society beyond their economic obligations to owners or stockholders and also those prescribed by law or contract.
Developments in Social Responsibility
★ Government regulation in the early 1900s was minimal. ★ Most consumers believed that competition and general market