中国果蔬物流的发展现状和对策分析

郑州大学升达经贸管理学院

毕业论文

题目中国果蔬物流的发展现状和对策分析

院系名称：市场营销系

专业班级：物流管理本科一班

学生姓名：***

学号：**********

指导教师：***

2012年 3 月 18 日

中国果蔬物流的发展现状和对策分析

摘要

随着社会经济的发展和人们生活水平的提高，人们的消费观念也有很大的转变，果蔬产品因其营养、健康的特质，受到广大人们群众的青睐，与此同时，消费市场也对果蔬的物流提出更高的要求，人们不但要求种类丰富，配送及时，而且对果蔬的新鲜度和品质也更加关注。为了满足消费者的需求，保证食品的高度新鲜、营养品质和安全健康，果蔬物流体系的建立显得越来越重要。本文主要从宏观的角度对我国的果蔬物流现状进行了分析研究。首先提出了农产品物流的概念以及内涵；其次对目前我国果蔬物流发展的现状进行了分析，并提出了当前面临的问题；最后结合当前的实际情况，针对这些问题提出一些可行的建议和改善措施。

关键词：果蔬产品；现代物流；发展现状；对策

China fruit and vegetable logistics development present situation and the countermeasure analysis

Abstract

With the rapid development of economy and the improvement of our living standard, people’s view of consumption has changed a lot .Due to the great proportion of nutrient and healthy ingredient that the fruit and vegetable product has, it becomes popular among people. Meanwhile , the consumer market requires a higher level of distribution service of the product : people not only demand a wide range of fruit and vegetable product and an in time delivery ,but also pay a even closer attention to the freshness and the quality of the product .It is increasingly vital to establish a system of logistics to meet the needs of the consumers ,to ensure the high freshness, the nutritional quality ,the safety and the health of the product . These articles analyses and investigate the current situation of the logistics of the fruit and vegetable product among our nation in a macroscopic view. Firstly, it presents the conception and the connotation of Cold Chain Logistics. Secondly, it analyses the current condition of the logistics of the fruit and vegetable and shows the problems existing in the system .Finally, aiming to the exist problems, it offers some feasible advices and measures to improve the current condition of the logistics of the fruit and vegetable.

Key Words: fruit and vegetable product; modern logistics; Current status of development; measures

目录

1 引言 (1)

2果蔬物流的内涵和特点 (1)

2.1果蔬物流的内涵意义 (1)

2.2中国果蔬物流的特点分析 (1)

3中国果蔬物流发展现状与前景分析 (3)

3.1 中国果蔬物流发展的现状分析 (3)

3.1.1 重视程度不够，理论研究滞后 (3)

3.1.2 小户分散经营，缺乏规模效益，市场化程度低 (4)

3.1.3 技术落后，浪费严重 (4)

3.1.4 物流成本所占比重较大 (5)

3.1.5 农产品物流主体不成熟，缺乏龙头型的企业 (5)

3.1.6 冷链物流发展滞后 (6)

3.1.7 缺乏专业的第三方物流服务 (6)

3.1.8 物流信息不完善 (7)

3.2我国果蔬物流的发展前景分析 (8)

4 果蔬物流发展的建议与对策： (8)

4.1 逐步改变传统的思想和理念 (8)

4.2 继续加大对农村物流基础设施的建设 (9)

4.3 建立专业的第三方物流服务体系 (9)

4.4 建立现代化的冷链物流体系 (9)

4.5 继续深化“绿色通道”建设，确保运输的畅通 (10)

4.6 建立大型的配送体系，推进“农超对接”的配送体系建设 (10)

4.7 加快对果蔬品物流专业人员的培训 (11)

4.8 结合当地特点，开发、借鉴先进的物流发展模式 (11)

参考文献 (13)