国外优秀PPT

METAPHOR
FUNCTIONS
CONTENT TOOLBAR ABOUT US OPEN DISCUSSIONS ON GOING DESIGN ACTIVITY LOGIN ENTER SITE WELCOME MESSAGE MEMBERSHIP FORM ACTIVATE YOUR ACCOUNT UPCOMING EVENTS OUR SLIDES
Get information about the products/services Get information about the news/events Share knowledge and ideas Get access to Itsme knowledge bank
Increase interaction with the users Meet like minded people Provide a meeting ground for itsme users Express yourself on a global platform Develop a loyal client base Ask questions and queries Open the company to global users Provide marketing oppurtunities
JAMENDO
Strength Visual website Clean and Easy to understand Two ways application program interface (download / upload) Language selections Opened discussion in developer area (two ways discussion and edition) Interact / Warm / alive webdesign Weakness Limitation of language selection
Lawyers Cases Investigate Logical inference Case studies
Developer
Research Development
Scientist System Administrators Control Management Content Research Lab Conference Observe / Discover Experiment
Design brand exploitation
Project leader: Nico Sica Assistant: Duccio Mauri Group: Andrey Menshikov, Chetna Binu, Lin Hui-Yu (Renee)
INDEX
I II III IV V VI VII TYPES OF COMMUNITIES TARGET AUDIENCE METAPHOR FUNCTIONS MARKETING PLAN COMMUNITY STYLE OUR STORY
MANCHESTER UNITED
Sports and Event
SWAROVSKI
Design & Creativity
Development
INTEL
Hi technology
JAMENDO
Music and Entertainment
Activities
Exchange
Knowledge Sharing
JOIN US CATEGORIES SEARCH
BUSINESS ZONE
SUPPORT STUDENT CLUB ASK AN EXPERT
EXPRESSIONS
NEWS LATEST NEWS ONGOING DESIGN ACTIVITY COMMENTS PDF DOCUMENT TITLE LOCATION DESCRIPTION START/END WWW.SLIDESHARE.COM WWW.FLICKR.COM WWW.TWITTER.COM WWW.FACEBOOK.COM WWW.LINKEDIN.COM FORUMS LATEST NEWS DISCUSS SEND TO A FRIEND ADD TO FAVOURITE THREADS
TYPES OF ONLINE COMMUNITIES CASE STUDIES
MANCHESTER UNITED
Strength Very organized and well structured Ease of navigation Attractive Interface Wide variety of engaging activities Activities for all age groups Freedom to express views on the messageboard without any involvement from ManU or its representatives Weakness Lack of involvement by the players and staff Limited language selections Repetitive content in certain sections
INTEL
Strength Large number of features Large database Large number of users who contribute to the knowledge base of the site in terms of blogs, videos etc Weakness Very chaotic and unstructured Difficult to navigate Similar content spread over various features makes accessing a topic a tedious process
Activities
MoveOn ImmigrationVoice
Exchange Knowledge Sharing
Wikipedia Slashdot eBay Craigslist
TYPES OF ONLINE COMMUNITIES
Gaming
Socializing
Content Sharing
HOME
ABOUT US
EVALUATE
PRESS
CAREER IMPRESSIONS OFFICES
SIGN UP
IMAGE GALLERY
OUR TWITTER FEED
CONTACTS
PERSONAL DETAILS PROFESSIONAL DETAILS PREFERANCES
ITSME CLUB
TYPES OF COMMUNITIES
TYPES OF COMMUNITIES
Gaming
Everquest Full Tilt Poker
Socializing
Facebook MySpace
Content Sharing
YouTube SlideShare
Development
Linux InnovationJam
Users reaction to the content available. A platform for him to share his reactions
Every individuals life is populated with large number of stories which are a part of various venues of his life Individuals tend to create impressions about the information he is subjected to in his stories. As a counter reaction he expresses his views about these stories in form of expressions
METAPHOR
Venues Stories Impressions & Expressions
METAPHOR
IMPRESSIONS Company Goal
EXPRESSIONS User Goal
Establish itself as an open and friendly company Promote itself as an innovate and creative company Get new ideas and thoughts
Search Space / People Emergencies Control Out of office
TARGET AUDIENCE
SIMPLIFICATION & EASE OF USE
WAY OF LIFE & EXPRESSION
PERSONALISED & INDIVIБайду номын сангаасUALISM
TARGET AUDIENCE
Designers
Generate ideas Research Prototypes
Journalist / Editors / Writers
Interviews Outside the office Write articles Recording Photography
SWAROVSKI
Strength The independent site Special audience Link with FaceBook Contest Rating of design Weakness Boring design of site Few users No support and comments from Swarovski or specialist
NETWORKS & INTERACTION
CUSTOMISED & ORGANIZATION
PERSONAL STYLE & EXPERIENCE
TARGET AUDIENCE ITSME SOUL
METAPHOR
Image the company projects to its users. The information it shares
TYPES OF ONLINE COMMUNITIES CASE STUDIES SWOT ANALYSIS
MANCHESTER UNITED
SWAROVSKI
INTEL
JAMENDO
USER PATH
EMOTION
Mapping of User interaction and User Aim
www.wikipedia.org
Managers Refer to reports/numbers Business Travels Meetings Latest Trends Planning Analysis
Teachers
Research Content Management knowledge Database
ENTERTAINMENT
KNOWLEDEGE
TEXTUAL
POSITIONING MAP
TARGET AUDIENCE
A knowledge worker also referred to as an intellectual worker or brain worker is a person employed due to his or her knowledge of a subject matter, rather than the ability to perform manual labour
DJ Create music Download and share music
Artists Create artwork Studio (Flexible) Promote
Event Organizers
Photographer Take photos Edit photos Share photos