专业英语(课堂PPT)
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01《物流专业英语》--Unit-1-What-is-logistics-第三版新编PPT课件
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The Coca Cola soft drink product moves by the typical supply chain. The retail price is higher because value is added to the product as it passes through each node in the supply chain (Figure 2).
值得注意的是，人们，尤其是非专业人士，对物流有一种广泛 的误导性概念，即认为物流就是运输。的确，运输是物流 的核心构成部分，没有运输什么也动不起来。即使如此， 物流仍然比单独的运输所能传达的意义要深远得多。
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How a bottle of Coca Cola coke moves to an end consumer 一瓶可乐是如何到达最终消费者手中的
If a consumer wants to have a bottle of Coca Cola coke, he can choose to:
如果客户想买一瓶可口可乐，他可能选择：
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go straight to the manufacturer, buy it at ex-factory price (e.g. 1.50 Yuan/bottle) but pay extra costs for bus fare (e.g. 5 Yuan or more) , totaling 6.50 Yuan plus time cost (hours of bus travel), or
B选择是个人零散客户最常用的选择，在此种方式下，客户支付 较高的零售价，在享有较低的总成本的同时，还可以换取 购物的轻松并免除到厂家取货的耗时旅程。
大学学术英语读写教程unit2(课堂PPT)
of requirements
free development
谢谢观赏
WPS Office
Make Presentation much more fun
@WPห้องสมุดไป่ตู้官方微博
@kingsoft1w1ps
Barbie
Transformers
Car
Plush toys
Gameboy/PSP
Building blocks
PERSONALIZING THE TOPIC Answer?
➢ Look at these toys and discuss the following questions with a partner
Two types of this variety show
1.Lin Da Jun.
Comparison
• Foreign • 2. the first date with my daughter
TALKING TIME
• Our Country VS Foreign
• Talking about the difference about the ways boys and girls are brought up with your team members within 2 minutes. Then selecting one team member express your opinions.
TOPIC: Growing Up Male Or Female
Part.1 Bringing Up Boys And Girls
Growing Up Male or Female
Part.1
➢ Childhood Memories
英语教学法教程(课堂PPT)
• The structural view sees language as a linguistic system. (Language is a system of structuring related elements to code meaning, for example, grammar. Rf. A Course for ELT)
Method (the listen and repeat drills)
– Language is learned by constant repetition and reinforcement of the teacher
– Mistakes were immediately corrected
对语言教学本质的理解及其对教学实践的影响
9
Views on Lanuage
• The Structural View (结构主义） • The functional View（功能主义） • The interactional View（相互作用理论或交
互理论）
10
The Structural View
•
words
•
morphemes（词素）
• (the smallest meaningful unit)
•
phonemes（音素，音位）
• (the smallest unit)
13
The purpose of language learning
• To learn a language means to learn these structural items so as to be able to understand and produce language.
Method (the listen and repeat drills)
– Language is learned by constant repetition and reinforcement of the teacher
– Mistakes were immediately corrected
对语言教学本质的理解及其对教学实践的影响
9
Views on Lanuage
• The Structural View (结构主义） • The functional View（功能主义） • The interactional View（相互作用理论或交
互理论）
10
The Structural View
•
words
•
morphemes（词素）
• (the smallest meaningful unit)
•
phonemes（音素，音位）
• (the smallest unit)
13
The purpose of language learning
• To learn a language means to learn these structural items so as to be able to understand and produce language.
英语课件模板PPT (58)
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文字内容需概括精炼，建议与标题相关并符合整体语言风格，语 言描述尽量简洁生动。文字内容需概括精炼，建议与标题相关并 符合整体语言风格，语言描述尽量简洁生动。文字内容需概括精 炼，建议与标题相关并符合整体语言风格，语言描述尽量简洁生 动。
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Requirements for English study 英语学习要求
老师自我介绍
Name: Mini Miz 姓名：小觅知 Hobby：running， reading，exercise 爱好：跑步，阅读，健身 To be your English teacher is my pleasure. 我很高兴成为你们的英语老师 Hope we will work together very well this term 希望这个学习我们能合作愉快
文字内容需概括精炼，建议与标题相关并符合整体 语言风格，语言描述尽量简洁生动。
单击此处添加标题
单击此处输入标题 1 文字内容需概括精炼，建议与标题相关并符合整体语言风格，语言描述尽量简洁生动。 2 文字内容需概括精炼，建议与标题相关并符合整体语言风格，语言描述尽量简洁生动。 3 文字内容需概括精炼，建议与标题相关并符合整体语言风格，语言描述尽量简洁生动。 4 文字内容需概括精炼，建议与标题相关并符合整体语言风格，语言描述尽量简洁生动。 5 文字内容需概括精炼，建议与标题相关并符合整体语言风格，语言描述尽量简洁生动。
英语课堂教学活动 ppt课件
教学活动
• 如何创新
• 细化(具体实施) • 调整
活动的有效性
课堂教学需思考三点
英语课堂教学活动
让学生学会什么本领？
教学目标
给学生做什么事？
教学活动
学生从你的活动中获得了什么？ 活动的有效性
年级培养目标
整册书教学目标 单元教学目标
课时教学目标
英语课堂教学活动
三 维 目 标
新授课 复习课 拓展课 故事课
英语课堂教学活动
•• Put yourself at the position of the students
•• Put the students to experience the learning process
•• Put the emphasis on students’ practice
展（学科成绩；人的发展）
英语课堂教学活动
• 课堂活动设计的原则
课堂活动设计原则
英语课堂教学活动
1
目的性
活动与教学不能分离
所有的活动都应该为教学服务，为学生 更好地完成学习任务服务，不能为活动 而活动，更不能为了活动加大教学难度。
• 英语课堂是学生学习英语的主阵地。
感受语言 领悟语言
理解语言 运用语言
呈现知识
观察学生的 学习过程
判断学生的 学习效果
课堂活动分类
按活动内容分
交际活动
语言结构训练活动
词 汇 句型 语音训练活动
英语课堂教学活动
按活动形式分 真实情景活动 模拟情景活动 角色扮演活动 游戏活动
对课堂活动的理解误区
英语课堂教学活动
教学目标-案例1 （初稿）
（一）知识技能目标 1.学生能掌握astronaut， detective，
新职业英语unit3(课堂PPT)
一有暴雨，我就拔掉电脑插头。
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cable
·n. 电缆；海底电报 ·vt. 打电报 ·vi. 打海底电报
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available
·adj. 有效的，可得的；可利用的；空 闲的
available for可用于…的；对…有效的； 能参加…的 available on仅在…有效（付款） available from可向…购买
This instrument is highly sensitive. 这架仪器很灵敏。
4
component n. 零件，组件
component analysis分量分析；[化]组分分析；组成成分 分析 principal component主成分；[化]知组分 principal component analysis主成分分析
householder 户主，家长；房主
24
result in
·导致，结果是
This will result in output containing both the starting and ending addresses of the compiled code for eachmethod. 这将会导致在输出结果中包含每个方法已编译的代码的起 始地址和结束地址。
·n. 功能；[数] 函数；职责；盛大的集会 ·vi. 运行；活动；行使职责
·例： a private function hosted by one of his students. ·由他的一个学生做东的一场私人宴会。
19unplug·来自t. 去掉…的障碍物；拔去…的塞子或插头
例： Whenever there's a storm, I unplug my computer.
20
cable
·n. 电缆；海底电报 ·vt. 打电报 ·vi. 打海底电报
21
available
·adj. 有效的，可得的；可利用的；空 闲的
available for可用于…的；对…有效的； 能参加…的 available on仅在…有效（付款） available from可向…购买
This instrument is highly sensitive. 这架仪器很灵敏。
4
component n. 零件，组件
component analysis分量分析；[化]组分分析；组成成分 分析 principal component主成分；[化]知组分 principal component analysis主成分分析
householder 户主，家长；房主
24
result in
·导致，结果是
This will result in output containing both the starting and ending addresses of the compiled code for eachmethod. 这将会导致在输出结果中包含每个方法已编译的代码的起 始地址和结束地址。
·n. 功能；[数] 函数；职责；盛大的集会 ·vi. 运行；活动；行使职责
·例： a private function hosted by one of his students. ·由他的一个学生做东的一场私人宴会。
19unplug·来自t. 去掉…的障碍物；拔去…的塞子或插头
例： Whenever there's a storm, I unplug my computer.
英语语音知识(课堂PPT)
a:panda about camera sofa China 根据发音规则，找出发[ә]的2个单词写在后面的
横线上。 hair deer tiger China
30
31
[ei] 发这个音的字母和字母组合a ai ay a: cake make name game snake gate lazy ai: rain train wait ay:day May play today way
z?uz?m???sist??pikt???dres?tsdi?we?107book1unit1friendship黑体单词短语1081beconcernedabouthappenoneafteranotherexperiencesomethinggothroughgettiredaddup110feelingdisturbedgetwellfromillnesssetdown111sufferfrombecomequietafternervousactivityputdailythingslikeclothessuitcasebeforehavegotstayingclosetakepartgetalonganylongerlove114单元音元音20个表二115trts辅音28个表三116高中英语必修1词汇表新课标人教版unitsurvey?s?
ay:Sunday Saturday Friday 根据发音规则，圈出每组中元音字母发音不相同
的单词。 hand twenty big see
10
[e] 1.舌尖抵下齿，舌前部稍抬起，比∕І∕低。 2.双唇成扁平型，但比发∕І∕时张大些，上下齿 间可容一个食指。 3.短元音，发音时声带振动，一定要发得急 促，不要拖泥带水。
根据发音规则，找出每组中发[Λ]的单词。 hear cup bed air
横线上。 hair deer tiger China
30
31
[ei] 发这个音的字母和字母组合a ai ay a: cake make name game snake gate lazy ai: rain train wait ay:day May play today way
z?uz?m???sist??pikt???dres?tsdi?we?107book1unit1friendship黑体单词短语1081beconcernedabouthappenoneafteranotherexperiencesomethinggothroughgettiredaddup110feelingdisturbedgetwellfromillnesssetdown111sufferfrombecomequietafternervousactivityputdailythingslikeclothessuitcasebeforehavegotstayingclosetakepartgetalonganylongerlove114单元音元音20个表二115trts辅音28个表三116高中英语必修1词汇表新课标人教版unitsurvey?s?
ay:Sunday Saturday Friday 根据发音规则，圈出每组中元音字母发音不相同
的单词。 hand twenty big see
10
[e] 1.舌尖抵下齿，舌前部稍抬起，比∕І∕低。 2.双唇成扁平型，但比发∕І∕时张大些，上下齿 间可容一个食指。 3.短元音，发音时声带振动，一定要发得急 促，不要拖泥带水。
根据发音规则，找出每组中发[Λ]的单词。 hear cup bed air
新职业英语2_Unit8(课堂PPT)
•You may enjoy a feeling of good fellowship at work.
3, 5, 13
•You have to maintain a positive relationship with the boss no matter what kind of person he is.
Reading A-Trans-1 A
冒险趁年轻
1 在波士顿学院就读的里奇·阿伯曼和比尔·克莱 里克大四快毕业时遇到一个艰难的抉择：是开创一 项新型网上付款处理业务的事业，还是就读研究生 抑或是找一份工作？
Reading A-Trans-2 A
2 最终，他们选择了那条安稳的道路——阿伯曼去 了纽约大学法学院继续深造,克莱里克则去了一家投 资银行做高级职员——他们彼此承诺不久会重新回 来开创自己的事业。 但很快他们就发现自己陷入了 日复一日平凡庸碌的工作中，而他们的创业野心也 逐渐消逝。
Text A-6
Reading A
10 Adds Clerico, “If you wait until you work for a few years or go to graduate school, you are just piling on reasons not to take the risk, and you reduce the chances that you ever will have.”
Reading A-Trans-6 A
10 克莱里克补充道：“如果等工作几年 后或是已经读了研究生之后再创业，你会找 越来越多的理由不去冒险，从而减少了可以 得到的机会。”
Reading A
approach v. to come near to someone or something in distance or
3, 5, 13
•You have to maintain a positive relationship with the boss no matter what kind of person he is.
Reading A-Trans-1 A
冒险趁年轻
1 在波士顿学院就读的里奇·阿伯曼和比尔·克莱 里克大四快毕业时遇到一个艰难的抉择：是开创一 项新型网上付款处理业务的事业，还是就读研究生 抑或是找一份工作？
Reading A-Trans-2 A
2 最终，他们选择了那条安稳的道路——阿伯曼去 了纽约大学法学院继续深造,克莱里克则去了一家投 资银行做高级职员——他们彼此承诺不久会重新回 来开创自己的事业。 但很快他们就发现自己陷入了 日复一日平凡庸碌的工作中，而他们的创业野心也 逐渐消逝。
Text A-6
Reading A
10 Adds Clerico, “If you wait until you work for a few years or go to graduate school, you are just piling on reasons not to take the risk, and you reduce the chances that you ever will have.”
Reading A-Trans-6 A
10 克莱里克补充道：“如果等工作几年 后或是已经读了研究生之后再创业，你会找 越来越多的理由不去冒险，从而减少了可以 得到的机会。”
Reading A
approach v. to come near to someone or something in distance or
英语公开课成品(课堂PPT)
23
Discuss
What cultural differences do you know?
24
Living in another country
▪ Look at the introduction、the picture and the title of the speech on page19. Then answer the questions.
18
China through American eyes
19
China through American eyes
20
China through American eyes
21
China through American eyes
22
China through American eyes
2. What clothes does Brad wear at school in China?
3. What exciting experience did Brad have at Halloween?
4. What do Americans eat at Thanksgiving? 5. What did Brad learn from his experience
1. Who is Brad Li? 2. Which country did he go to? 3. Why did he go there? 4. What did he find different about the US?
Have a guess and choose the possible answers. a. language b. school c. food d. weather e. festivals
Discuss
What cultural differences do you know?
24
Living in another country
▪ Look at the introduction、the picture and the title of the speech on page19. Then answer the questions.
18
China through American eyes
19
China through American eyes
20
China through American eyes
21
China through American eyes
22
China through American eyes
2. What clothes does Brad wear at school in China?
3. What exciting experience did Brad have at Halloween?
4. What do Americans eat at Thanksgiving? 5. What did Brad learn from his experience
1. Who is Brad Li? 2. Which country did he go to? 3. Why did he go there? 4. What did he find different about the US?
Have a guess and choose the possible answers. a. language b. school c. food d. weather e. festivals
高职英语说课精品PPT课件
二、课程设计
❖ 4、教学时数的分配
二、课程设计
❖ 5、选用教材及分析
◆教学条件
课
教学技术与资源 程
保 障
师资队伍
硬件：校园广 播网
软件：多媒体 课件
学历结构 职称结构 年龄结构
◆教学条件
1 师资条件 师资条件
经过几年的师资培养和教学团队建设，现已形成包括20名 专职教师，8名兼职教师在内，总计28人的教学队伍。本课 程师资队伍年龄、职称、双师结构合理，学缘结构优化， 学识水平高，教学经验丰富，教学特色鲜明，科研能力强 ，是一支适应职业教育要求的高素质的教师队伍。
You Know, The More Powerful You Will Be
Thank You
在别人的演说中思考，在自己的故事里成长
Thinking In Other People‘S Speeches，Growing Up In Your Own Story
讲师：XXXXXX XX年XX月XX日
过程评价和结果评价相结合
加强过程评价， 对学生建立学习 档案，记录 学 生课堂活动和课 外活动
◆教学效果
教学 督导
社会 评价
学生评价
社会考证
◆教学效果
英语应用能力A、B级过关率对比
90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
2004
高等学校英语应用能力考试过关率
2005
◆教学条件
1 师资条件
❖ 1、年龄结构
❖ 2、专兼职教师比例
◆教学条件
1 师资条件
❖ 3、职称结构
❖ 4、学历结构
◆教学条件
2 实践教学条件
● 语言室 ● 学院无线电广播 ● 大学英语学习网站 ● 英语角
高教社高职国际英语 进阶综合教程 第2册 PPT课件 (2)
高教社高职国际英语进阶综合教程第2册 PPT课件1. 课程介绍《高教社高职国际英语进阶综合教程第2册 PPT课件》是针对高职院校学生的国际英语进阶课程。
本课程旨在帮助学生提高英语听说读写的综合能力，扩大词汇量，提高语法运用能力，并提供相应的PPT课件，方便教学和学习。
2. 课程内容课程内容主要包括以下几个方面： - Unit 1: Presentation Skills - Unit 2: Job Interview Techniques - Unit 3: Academic Writing Skills - Unit 4: Business Communication Skills - Unit 5: Cross-cultural Communication - Unit 6: English for Tourism每个单元的PPT课件包括课程目标、教学要点、例句、练习题等内容，以帮助学生更好地理解和掌握课程内容。
3. 教学特点本课程的教学特点如下： - 系统化：课程内容按照学习进阶的顺序进行编排，有层次感，便于学生的学习和掌握。
- 实用性：课程内容紧密结合实际场景，注重培养学生实际应用英语的能力，提供了大量的例句和练习题。
- 探究性：课程中设计了一些探究性的问题，引导学生主动思考和探索，培养学生的学习兴趣和解决问题的能力。
- 多样化：课程内容涵盖了多个领域，涉及到日常生活、工作、商务等不同情境，以满足不同学生的个性化学习需求。
4. 教学方法为了提高教学效果，本课程采用了以下教学方法： - 互动式教学：通过PPT课件展示，引导学生积极参与课堂互动，增加课堂氛围。
- 合作学习：课程中设计了一些小组活动，鼓励学生合作学习，相互交流、讨论，提高英语实际应用能力。
- 情景模拟：通过情景模拟的方式，让学生在课堂上进行实际的情境对话练习，提高口语表达能力。
- 多媒体辅助：PPT课件结合多媒体资源，如音频、视频等，丰富课堂教学形式，激发学生的学习兴趣。
化学相关专业英语(课堂PPT)
❖ Scientific disciplines represent abstract bodies of knowledge(科 学学科代表知识体)
❖ Technology is the physical application of scientific knowledge to
the production of new products to improve human survival, comfort(n. 安慰；舒适；使人舒服的事ቤተ መጻሕፍቲ ባይዱ；给予援助或安慰的人或事
English Curse of Chemistry
Huiming L1in
教材：
1、《化学专业英语》
（周光明，西南师范大学出版社）
2、《化学专业基础英语》
（魏高原，北京大学出版社）
3、《化学与化工英语》
（张荣，华中科技大学出版社）
4、《化学与应用化学专业英语》 (王辛宜，华东理工大学出版社)
2
Why must we study the course? The content of the course
❖ ) pace(n. 一步；长度单位；步幅，步调；快步
vt. 踱步，走来走去；步测；调整步调；训练马溜蹄 vi. 踱；溜蹄 prep.
蒙…恩准，怀着对…的敬意), to have a major impact on human
society)技术是科学知识来生产新的产品来改善人类的生存，舒适的物
理应用，和生活质量（技术进步开始影响我国社会约200年，和新的进
6
what is chemistry and why is it important
➢ Why is it important chemistry plays a pivotal role in the natural sciences. It provides the essential basic knowledge for applied sciences, such as astronomy, materials sciences, chemical engineering, agriculture, medical sciences and pharmacology.
新标准大学英语综合教程(课堂PPT)
2
Warming Up
Watch the movie clip and discuss the questions:
1.What do you think of the teacher in the film?
2.What do you expect to learn in the university?
19
Text
Friday☁
24 In the morning, I go to the library. But it seems I need an ID card which is used for identification. For some reason, I have to swear that I won't damage the books or break the library rules, and if I do, I'll be sent to prison. (What!? For speaking too loudly?) It seems that it's a very old
chicken, rice, potatoes, salad, vegetables, cheese, yoghurt and fruit. The boy in front puts it all on his plate, pays for it, and goes to sit down.
14
18
The lecture takes an hour, and at the
end I look at my notes. I can't read my
handwriting.
16
Protect-sharks-(保护鲨鱼)英语课堂演讲PPT学习资料
plankton（浮游生物），and they always swim extremely slow…. So You can deal safely with them. ..they never want to bite you .
Hammerhead shark (锤头鲨）
They have great hammerheads , and they may as long as 4.5 meters, Hammerhead shark are aggressive hunters, feeding on smaller fish, octopuses(章 鱼）, squid（乌贼 ）, and crustaceans(甲壳类动物）. They do not actively attack people 。
Shark fin--------the most cruel food!!!!!!!!!!!!
Sharks are in danger
Sharks are fished for their fins and Shark-fin soup is a popular food in some areas. As many as hundreds of million sharks caught each year, most of the time just to get the fins for making shark fin soup. Shark was cruelly killed all around the world. I have a serious problem with shark fin soup. Fishermen slice (切下)the fin off the shark and toss the creature back into the water to die. This happens to millions of sharks around the world, and some of those shark populations are endangered.
Hammerhead shark (锤头鲨）
They have great hammerheads , and they may as long as 4.5 meters, Hammerhead shark are aggressive hunters, feeding on smaller fish, octopuses(章 鱼）, squid（乌贼 ）, and crustaceans(甲壳类动物）. They do not actively attack people 。
Shark fin--------the most cruel food!!!!!!!!!!!!
Sharks are in danger
Sharks are fished for their fins and Shark-fin soup is a popular food in some areas. As many as hundreds of million sharks caught each year, most of the time just to get the fins for making shark fin soup. Shark was cruelly killed all around the world. I have a serious problem with shark fin soup. Fishermen slice (切下)the fin off the shark and toss the creature back into the water to die. This happens to millions of sharks around the world, and some of those shark populations are endangered.
英文人物英文描写(课堂PPT)
11
logo
性格：
lazy 懒的
punctual 守时的
kind 善良的
efficient 办事高效率的
strict 严厉的
generous 慷慨的，大方的
patient 有耐心的
forgetful 健忘的
reliable 可靠的
boring 令人乏味的
open-minded 思想开放的
appetite. 妻子的病令他茶饭不思。 E.The news depresses her. 这个消息让她愁苦。
16
logo
愤怒 A.She was burning with anger. 她怒火中烧。 B.He easily loses his temper. 他很容易发脾气。 C.He was in a rage. 他大发雷霆。 D.She was red with anger. 她因为发怒脸涨得通红。
淡黄色的; golden 金黄色的; dyed 染色 的; brunette 浅黑色的; mousey 灰褐 色的; chestnu(1) 眼睛（eye）: deep-set 深陷的; sunken 凹陷的;
bulging/protruding 凸出的; eyelashes 睫 毛; eyebrows 眉毛. A. His eyes are deep-set because he has worked till midnight for a long time. 他的眼睛深陷，因为他这段时间经常工作到深夜。 B. She had the most beautiful blue eyes I had ever seen. 她有一双我从未见过的漂亮蓝眼睛。
15
logo
悲伤 A.He looks so sad. 他看起来很悲伤。 B.He is no stranger to sorrow. 他生活在悲伤中。 C.His sad story makes her feel pity. 他的悲惨经历使她深表同情。 D.His wife’s disease took away his
logo
性格：
lazy 懒的
punctual 守时的
kind 善良的
efficient 办事高效率的
strict 严厉的
generous 慷慨的，大方的
patient 有耐心的
forgetful 健忘的
reliable 可靠的
boring 令人乏味的
open-minded 思想开放的
appetite. 妻子的病令他茶饭不思。 E.The news depresses her. 这个消息让她愁苦。
16
logo
愤怒 A.She was burning with anger. 她怒火中烧。 B.He easily loses his temper. 他很容易发脾气。 C.He was in a rage. 他大发雷霆。 D.She was red with anger. 她因为发怒脸涨得通红。
淡黄色的; golden 金黄色的; dyed 染色 的; brunette 浅黑色的; mousey 灰褐 色的; chestnu(1) 眼睛（eye）: deep-set 深陷的; sunken 凹陷的;
bulging/protruding 凸出的; eyelashes 睫 毛; eyebrows 眉毛. A. His eyes are deep-set because he has worked till midnight for a long time. 他的眼睛深陷，因为他这段时间经常工作到深夜。 B. She had the most beautiful blue eyes I had ever seen. 她有一双我从未见过的漂亮蓝眼睛。
15
logo
悲伤 A.He looks so sad. 他看起来很悲伤。 B.He is no stranger to sorrow. 他生活在悲伤中。 C.His sad story makes her feel pity. 他的悲惨经历使她深表同情。 D.His wife’s disease took away his
世纪商务英语综合教程专业篇II Unit 2(课堂PPT)
Lead-in
1. Listening Listen to the conversation and choose the best answer for each question.
1. What are they talking about?
A. The fashion in season.
B. The purchasing of fashionr Psychology
Text A
Behaviors can also be affected by external influences, such as culture, sub-culture, locality, royalty, ethnicity, family, social class, past experience reference groups, lifestyle, market mix factors. For example: In India, most online consumers shop during their lunch hours, and when they are at work. This could be because of not adequate Internet Connectivity at homes.
5
Unit 2 Consumer Psychology
Text A
1. Reading Read the passage about the marketing concept and answer the following questions.
1. What is consumer psychology about? 2. Why do people study consumers’ mind? 3. What can influence consumers’ decision? 4. What influence does brand have on consumers? 5. What is the general purchasing process of a consumer?
1. Listening Listen to the conversation and choose the best answer for each question.
1. What are they talking about?
A. The fashion in season.
B. The purchasing of fashionr Psychology
Text A
Behaviors can also be affected by external influences, such as culture, sub-culture, locality, royalty, ethnicity, family, social class, past experience reference groups, lifestyle, market mix factors. For example: In India, most online consumers shop during their lunch hours, and when they are at work. This could be because of not adequate Internet Connectivity at homes.
5
Unit 2 Consumer Psychology
Text A
1. Reading Read the passage about the marketing concept and answer the following questions.
1. What is consumer psychology about? 2. Why do people study consumers’ mind? 3. What can influence consumers’ decision? 4. What influence does brand have on consumers? 5. What is the general purchasing process of a consumer?
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Bridge against a setting sun in the Pacific Ocean, • 在夕阳中太平洋上金门大桥的深红色网格的景象
2
• or the arch of the Gambit Viaduct soaring triumphantly above the deep gorge,
• 这些桥梁的设计和建设安排都被认为是有如梦一样 的想象力的.但是想象力和决心是不够的。
4
• All the physical forces of nature and gravity must be understood with mathematical precision
• 所有自然界的力和重力都必须在数学上精密的被理 解
• 像Stephenson和Roebling这样的伟大桥梁大师针对于很复杂的 结构问题提出了实际的解决办法，而正确的理论解决办法在很 多年之后才被推导出来
8
• in fact the clue to the latter was provided by the former. • 实际上，后者（correct mathematical solution）的线
• 计算技术现在广泛应用于复杂的理论的计算
6Leabharlann • but it is still not possible to accurately cater for all the known and unknown intricacies.
• 但是精确解决所有已知和未知难题还是不可能的 • even the most advanced theories and techniques have
7
• hence scientific knowledge has to be tempered with a judgement as to how far to rely on mathematical answers and then what provision to make for the unknown realities.
• 这些桥梁是人类想通过移除一切障碍来追求一个更 好更自由的世界的坚定的表达。
• their design and building schemes are conceived in dream-like vision. But vision and determination are not enough.
• and such forces have to be resisted by manipulating the right materials in the right pattern.
• 并且这些力必须 通过在正确的结构中熟练使用正确 材料 来阻止。
5
• this requires both the inspiration of an artist and the skill of an artison.
• 或者是加拉比高架桥的拱在深谷中胜利的高飞 • （sight）fills one's heart with wonder and admiration
for the art of their builders. • 这些景象让人们感到惊奇，并且充满对建筑者的艺
术创造力的崇拜
3
• They are the enduring expressions of mankind's determination to remove all barriers in its pursuit of a better and freer world.
• 这同时需要艺术家的灵感和工匠的操作技术。
• Scientific knowledge about materials and structural behavior has expanded tremendously,
• 关于材料和结构性能的科学知识已经迅猛地发展
• and computing techniques are now widely available to manipulate complex theories in innumerable ways very quickly.
• 因此科学知识必须和相关的评价调和，以至于得知离可以依靠 理论答案有多远。然后，需要对未知的现实做什么准备
• great bridge-builders like Stephenson and Roebling provided practical solution to some very complex structural problems,for which correct mathematical solutions were derived many years later.
their approximations and exception. • 即使是最先进的理论和技术都存在着粗略估计和例
外
• the wiser the scientist, the more he knows of his limitations.
• 一个科学家，他越机智，就越明白自己知道的太少。
Lesson 17 Bridges
—group 3
1
• Bridges are great symbols of mankind’s conquest of space.
• 桥梁是人类征服空间的伟大象征。 • The sight of the crimson tracery of the Golden Gate
索是前者（practical soution）提供的 • for permanent bridges, the most commonly used
material are steels and concrete. • 对于永久使用的大桥来说，钢材和混凝土是最常使
用的材料
9
• bridges of many different types are built with these materials, used singly or in combination.
2
• or the arch of the Gambit Viaduct soaring triumphantly above the deep gorge,
• 这些桥梁的设计和建设安排都被认为是有如梦一样 的想象力的.但是想象力和决心是不够的。
4
• All the physical forces of nature and gravity must be understood with mathematical precision
• 所有自然界的力和重力都必须在数学上精密的被理 解
• 像Stephenson和Roebling这样的伟大桥梁大师针对于很复杂的 结构问题提出了实际的解决办法，而正确的理论解决办法在很 多年之后才被推导出来
8
• in fact the clue to the latter was provided by the former. • 实际上，后者（correct mathematical solution）的线
• 计算技术现在广泛应用于复杂的理论的计算
6Leabharlann • but it is still not possible to accurately cater for all the known and unknown intricacies.
• 但是精确解决所有已知和未知难题还是不可能的 • even the most advanced theories and techniques have
7
• hence scientific knowledge has to be tempered with a judgement as to how far to rely on mathematical answers and then what provision to make for the unknown realities.
• 这些桥梁是人类想通过移除一切障碍来追求一个更 好更自由的世界的坚定的表达。
• their design and building schemes are conceived in dream-like vision. But vision and determination are not enough.
• and such forces have to be resisted by manipulating the right materials in the right pattern.
• 并且这些力必须 通过在正确的结构中熟练使用正确 材料 来阻止。
5
• this requires both the inspiration of an artist and the skill of an artison.
• 或者是加拉比高架桥的拱在深谷中胜利的高飞 • （sight）fills one's heart with wonder and admiration
for the art of their builders. • 这些景象让人们感到惊奇，并且充满对建筑者的艺
术创造力的崇拜
3
• They are the enduring expressions of mankind's determination to remove all barriers in its pursuit of a better and freer world.
• 这同时需要艺术家的灵感和工匠的操作技术。
• Scientific knowledge about materials and structural behavior has expanded tremendously,
• 关于材料和结构性能的科学知识已经迅猛地发展
• and computing techniques are now widely available to manipulate complex theories in innumerable ways very quickly.
• 因此科学知识必须和相关的评价调和，以至于得知离可以依靠 理论答案有多远。然后，需要对未知的现实做什么准备
• great bridge-builders like Stephenson and Roebling provided practical solution to some very complex structural problems,for which correct mathematical solutions were derived many years later.
their approximations and exception. • 即使是最先进的理论和技术都存在着粗略估计和例
外
• the wiser the scientist, the more he knows of his limitations.
• 一个科学家，他越机智，就越明白自己知道的太少。
Lesson 17 Bridges
—group 3
1
• Bridges are great symbols of mankind’s conquest of space.
• 桥梁是人类征服空间的伟大象征。 • The sight of the crimson tracery of the Golden Gate
索是前者（practical soution）提供的 • for permanent bridges, the most commonly used
material are steels and concrete. • 对于永久使用的大桥来说，钢材和混凝土是最常使
用的材料
9
• bridges of many different types are built with these materials, used singly or in combination.