第四章 企业内部环境分析Chapter4 The Internal AssessentPPT课件
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Reserves of raw materials
Key Indicators
Debt/equity ration Operating cash flow/free
cash flow Credit rating
Return on tangible assets Market values of fixed
Comparative analysis
Henan agricultural university zheng
Ch 4 -3
Nature of an Internal Audit
Functional Areas of Business -- Strengths -- Weaknesses
Henan agricultural university zheng
Chapter 4 The Internal Assessment
Henan agricultural university zheng
Ch 4 -1
Chapter Outline
The Nature of an Internal Audit The Resource-Based View (RBV)
assets Scale of plants Flexibility of fixed assets
Technological Resources
Intangible Resources
Reputation
Human
Human
Resources
Resources
Henan agricultural university zheng
Physical resources constrain the firm’s set of production possibilities and impact its cost position
The size, location, technical sophistication and flexibility of plant and equipment
customers; the reputation of the firm’s products and
services for quality and reliability
The reputation of the firm with suppliers (
component suppliers, banks and financiers,
Inteller innovation : research facilities,
technical and scientific employees
Reputation with customers through ownership of
brands and trademarks; established relationships with
The Learning Curve
The Internal Factor Evaluation (IFE) Matrix
Henan agricultural university zheng
Ch 4 -2
The nature of internal audit
Internal Analysis
Without such attributes a firm cannot survive. Competences develop from resources and embody skills,
technology etc.
Henan agricultural university zheng
Resources, capabilities/competencies，core competencies analysis
Activities - Value Chain
Operation & Products Logistics Marketing R&D Finance Culture & Structure
employees and potential employees) with
governments and with the community
Employees
Training
Intelligence, knowledge, skills, abilities
Loyalty
Number and significance of patents Revenue from licensing patents and copyrights R&D staff as a percent of total employment
Ch 4 -5
Resources
Tangible Resources
Financial Resources
Physical Resources
Relevant Characteristics
The firm’s borrowing capacity and its internal funds generation determine its resilience and capacity for investment
Brand recognition Brand equity Percent of repeat buying Objective measures of comparative product performance Surveys of corporate reputation
Ch 4 -4
The Resource-Based View (RBV)
Resources and competences
A resource is an asset employed in the activities of the firm.
A competence is an attribute or collection of attributes possessed by all or most of the firms in an industry.
Key Indicators
Debt/equity ration Operating cash flow/free
cash flow Credit rating
Return on tangible assets Market values of fixed
Comparative analysis
Henan agricultural university zheng
Ch 4 -3
Nature of an Internal Audit
Functional Areas of Business -- Strengths -- Weaknesses
Henan agricultural university zheng
Chapter 4 The Internal Assessment
Henan agricultural university zheng
Ch 4 -1
Chapter Outline
The Nature of an Internal Audit The Resource-Based View (RBV)
assets Scale of plants Flexibility of fixed assets
Technological Resources
Intangible Resources
Reputation
Human
Human
Resources
Resources
Henan agricultural university zheng
Physical resources constrain the firm’s set of production possibilities and impact its cost position
The size, location, technical sophistication and flexibility of plant and equipment
customers; the reputation of the firm’s products and
services for quality and reliability
The reputation of the firm with suppliers (
component suppliers, banks and financiers,
Inteller innovation : research facilities,
technical and scientific employees
Reputation with customers through ownership of
brands and trademarks; established relationships with
The Learning Curve
The Internal Factor Evaluation (IFE) Matrix
Henan agricultural university zheng
Ch 4 -2
The nature of internal audit
Internal Analysis
Without such attributes a firm cannot survive. Competences develop from resources and embody skills,
technology etc.
Henan agricultural university zheng
Resources, capabilities/competencies，core competencies analysis
Activities - Value Chain
Operation & Products Logistics Marketing R&D Finance Culture & Structure
employees and potential employees) with
governments and with the community
Employees
Training
Intelligence, knowledge, skills, abilities
Loyalty
Number and significance of patents Revenue from licensing patents and copyrights R&D staff as a percent of total employment
Ch 4 -5
Resources
Tangible Resources
Financial Resources
Physical Resources
Relevant Characteristics
The firm’s borrowing capacity and its internal funds generation determine its resilience and capacity for investment
Brand recognition Brand equity Percent of repeat buying Objective measures of comparative product performance Surveys of corporate reputation
Ch 4 -4
The Resource-Based View (RBV)
Resources and competences
A resource is an asset employed in the activities of the firm.
A competence is an attribute or collection of attributes possessed by all or most of the firms in an industry.