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②价格策略分 析··················································································································································· ·P58
第二节 家电业发展状况简 析······························································································································P21
第三节 小家电市场发展状况简 析······················································································································P24
第三节 平面媒体广告竞争动态分 析················································································································P63
① 硬性广告投放研 究··········································································································································P63
第二节 渠道策略分 析········································································································································P60
① 中国家电电磁炉产品2003年3月-12月出口状
况··························································································P27
2
② 中国城市电磁炉市场总体规
目录
第三章 品牌竞争静态分 析········································································································································P53
第二章 市场总量与市场结 构····································································································································P27
第一节 市场总量研 究········································································································································P27
2003年电磁炉报告大全版
1
目录
第一部分 导 言···················································································································································
第一节 产品与价格竞争研 究····························································································································P53
①品牌主推机型研 究·········································································································································要··············································································································P10
第三部分 2003-2004年度电磁炉市场综合研 究·························································································P13
第一章 2003年中国大陆电磁炉市场发展背景分 析································································································P14
第一节 宏观经济发展状况简 析··························································································································P14
② 软性媒体传播研 究··········································································································································P83
第二节 家电业发展状况简 析······························································································································P21
第三节 小家电市场发展状况简 析······················································································································P24
第三节 平面媒体广告竞争动态分 析················································································································P63
① 硬性广告投放研 究··········································································································································P63
第二节 渠道策略分 析········································································································································P60
① 中国家电电磁炉产品2003年3月-12月出口状
况··························································································P27
2
② 中国城市电磁炉市场总体规
目录
第三章 品牌竞争静态分 析········································································································································P53
第二章 市场总量与市场结 构····································································································································P27
第一节 市场总量研 究········································································································································P27
2003年电磁炉报告大全版
1
目录
第一部分 导 言···················································································································································
第一节 产品与价格竞争研 究····························································································································P53
①品牌主推机型研 究·········································································································································要··············································································································P10
第三部分 2003-2004年度电磁炉市场综合研 究·························································································P13
第一章 2003年中国大陆电磁炉市场发展背景分 析································································································P14
第一节 宏观经济发展状况简 析··························································································································P14
② 软性媒体传播研 究··········································································································································P83