《外贸英语函电》教学大纲

《外贸英语函电》教学大纲二、The feature and students of the courseThis is an application course for the students majoring in international finance to diversify their skills and enhance their ability for doing international business. We provide the students with lots of training in business letter-writing. By the end of the course, all the students are able to master business letter-writing skills.三、The aim and requirements of the courseAim of the course：English has become the language commonly adopted in international business. This course aims to improve students’ English so that they can use English effectively and confidently in future’s business communication.Requirements：the students are required to have certain English foundation before taking the course. They should be diligent in doing assignments such as business letter-writing and translations. By the end of the course, the students’ writing ability will be remarkably improved.四、Method of teachingIn class the teacher will introduce the elements of business letter-writing such as the principles and attitudes, the forms of business letters on various issues. With the help of useful sentences and expressions in the texts, the students will do lots of assignments of business letters writing and translations. Practice makes perfect!五、Content of the course and time allocationUnit One Business Letter-WritingClass hour: 2Requirements: to understand the essentials of business letter-writingPriorities:1. the essential qualities of business letters:(1) Clearness,(2) Conciseness(3) Courtesy2. the right attitude required for the addresser of a letterContent:1.Essentials of business letter-writingyout of business letters3.Envelop addressing4.The tendency of business letter-writing5.the way to master letter-writing skills6.the free-style of business communication by e-mailUnit Two Establish Business Relationship Class hour: 2Requirements: to grasp the way of establishing business relationship by writing effective letters.Priority:how to arouse the address ee’s interest in entering into business relations.Content:1.the ways of obtaining business information2.skills of writing letters for business relationship establishment3.specimen letters and useful expressionsUnit three Status EnquiriesClass hour: 2Requirements: to realize the importance of status enquiries and grasp the ways of obtaining relative information.Priority: how to write a status enquiry in polite and appreciative terms.Content:1. basic elements for status inquiries2. specimen letters for status inquiries3. useful words and expressions4. exercisesUnit four Enquiries and RepliesClass hour: 1Requirements: learn to write enquires and replies regarding price, catalogue, delivery date and terms of payment, etc.Priorities: how to write a brief, specific, courteous and reasonable enquiry.Content:1. basic requirement for enquiries and replies2. specimen letters for enquires and replies3. letter-writing guideUnit Five Sending Proforma Invoices Class hour: 2Requirements: to understand the function of a proforma invoice; to learn how to make a proforma invoice and write letters in regard to sending such kind of invoice.Priority: to write short sentences and a concise but complete letter.Content:1. basic knowledge of proforma invoices2. specimen letters relating to send a proforma invoice3. useful words and expressionsUnit six Quotations, Offers And Counter-offers Class hour: 2Requirements:learn to write quotations, offers and counter-offers in written-form business negotiation.Priority: to distinguish the difference of offers from firm offersContent:1. the elements of quotations, offers and counter-offers2. terms of trade in import and export3. useful words and expressions4. specimen lettersUnit Seven Sales PromotionClass hour: 2Requirements:to understand the role of sales letter and to grasp the skills of writing a good sales letter.Priority: the four essential elements of a goods sales letter:arouse interestcreate desirecarry conviction,induce actionContent:1. the essential rules for drafting a circulation of sales promotion2. useful words and expressions3. specimen letters4. letter-writing guideUnit Eight Orders and Their Fulfillment Class hour: 2Requirements:to understand the procedures of an order such as to place an order, to accept the order and to execute the order and learn to keep contacts with the customer during fulfillment of the order.Priority: to stress accuracy and clarity regarding all details in the order.Content:1.:basic knowledge of orders and fulfillment2. contract terms for orders and fulfillment3. obligation of both trade partner once the order is placed4. useful words and expressions5.specimen lettersUnit Nine Terms of PaymentClass hour: 4Requirements:to understand the methods of payments commonly used in international trade finance such as letters of credit, documentary collection (D/P & D/A) and T/T remittance. To compare the risks and advantages of various methods of payment.Priority: the characteristics of a letter of credit and the operation of a credit.Content:1. basic knowledge of terms of payment for international trade2. letters of credit3. useful words and expression4. specimen letters5.urging establishment of L/C and specimen letters6. letters relating to L/C amendment and extensionUnit Ten PackingClass hour: 2Requirements: to be familiar with various packing containers; to understand the importance of shipping marks and to master the skill of writing letters in question of packing.Priority:how to describe accurately the packing requirements and packingmaterial, etc. and to distinguish an insurance policy from an insurance certificate.Content:1. basic knowledge of packing and packing containers2. wording of shipping markseful words and expressions4. specimen lettersUnit Eleven InsuranceClass hour: 2Requirements: to identify various risks covered in foreign trade and grasp the technical or special words used in insurance.Priorities:1. the three basic risks: FPA, WPA & All risks2.the expressions such as TPND, SRCC, War Risk , I.O.P, etc.Content:1. basic knowledge of insurance2. useful words and expressions3.specimen letters4. letter- writing guideUnite Twelve ShipmentClass hour: 2Requirements: to learn to write letters regarding the following aspects: to urge an early shipment; to excuse for the delay of shipment and request for extending shipment date in L/C; to amend shipping terms; to give shipping advice; to dispatch shipping documents and so on.Priority:the useful words and expressions such as “expedite, advance, postpone; to hasten the production; to meet your urgent need; reach, ETD, ETA, etc.Content:1. basic knowledge of shipment2. the importance of prompt shipmenteful words and expressions4. specimen lettersUnit Thirteen AgenciesClass hour: 2Requirements:to understand two types of agents: general agent and soleagent(exclusive agent); get familiar with the content of corporations as an agent and learn to write an enquiry and reply regarding agencies.Priority:to read and study an agreement of an agency and a sole agency agreement.Content:1.basic knowledge of agencies2. useful words and expressions3.specimen letters4.sole agency agreement5.agreements of establishing an agencyUnit Fourteen Complaints and Adjustments Class hour: 2Requirements:to grasp the ways of writing complaints and replies to complaints.Priority:how to express complains properly as a buyer; but as a seller, to identify genuine complaints and to have a quick response to complaints; and how to politely reject unreasonable complaints without harming business relationship. It requires some tacticsContent:1. basic knowledge of complains and adjustment2. useful words and expressions3. cases and specimen letters4. letter-writing guideUnit Fifteen Joint VentureClass hour: 3Requirements : to understand the nature of a joint venture and know the main types of joint ventures; to be acquainted with The Law of the People’s Republic of China on Joint Ventures Using Chinese and Foreign Investment and Law of the People’s Republic of China on Chinese-Foreign Contractual Joint Ventures.Priority: it involves concrete matter or program to start an enquiry and write a reply relating to joint venture;Content:1.basic knowledge of joint ventureeful words and expressions3.specimen letters4. joint venture contract5.The Law of the People’s Republic of China on Joint Ventures Using Chinese And Foreign Investment6. Law of the People’s Republic of China on Chinese-Foreign Contractural Joint Ventures________The End ________。