对于广告的文体学分析英文

The grammatical level
Preference for short sentences Combined use of various types of sentences Use of simple verbal groups
the variety length of sentences
is combining sharp graphological contrasts with a picture of the
advertised product, or the potential customer, orsthheoswertvhicee being
offered.
same person,
Stylistic Analysis of
Newspaper Advertising
by Yuan Lin 12122001048
Introduction
Advertising has resorted（采取） to all kinds of techniques--audio and visual, sound and light, photographs and drawings, ect. But the most basic is the language. According to the target audience, the functional tenor（大意） of advertising language is mainly persuasive or mainly informative. But all advertising language must have its appeal to target
different
expression
a chart that shows “your energy varies during the day”
A picture of a box of Camel
Clear identification of the advertiser
prominent
Hale Waihona Puke Baidu
At the Lexical Level
The use of comparative words
Comparative words are used in this ad to show that the product is better than other of the same type
Camels are made from finer, MORE EXPENSIVE TOBACCOS--Turkish and Domestic--than any other popular brand
audience.
a newspaper ad
the graphological level the lexical level the syntactic level the semantic level
At the Graphological Level
Full use of graphological contrasts Prominent use of pictures
effect. As the sample shows, the ads makes full use of variety of
typing forms
large and boldfaced
lettering
italics
Prominent use of illustration
Illustration are most attractive. So nowadays thetwgeonepraicl tpurarcetisce
Long sentence is used for illustrated and the short sentence is used for emphasis. So the mix use of long and short sentence can
Clear identification of the advertiser
Full use of graphological contrasts
the huge red title
Most ads have a well-thought-out manipulation of sharp
graphological contrasts to achieve the best possible eye-catching
The most conspicuous lexical feature of advertisement is the frequent use of active、favorable words can impress the potential buyers with good quality of product.
delightful pleasure cool rich flavor
......
Frequent use of personal pronouns
The use of personal is also very common in this advertisement, especially “you”and“your”. This is because the advertiser want to make the language more friendly in tone and more thoughtful for the potential buyers, so as to lure them to buy the products.
Wide use of affirmative and commendatory words and expressions Frequent use of personal pronouns
The use of comparative words
Wide use of affirmative and commendatory words and expressions