恒大集团SWOT分析
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Cost development advantage
With the strategic decision of advanced land reserve, Evergrande entered the cities and regions with low land cost and great potential of appreciation.
market potential
China's economy has maintained sound development.China's urbanization process has not changed, and the housing demand of urban residents and the housing demand of new citizens is a huge potential for the development of the real estate industry in the future.
Conclusion
Enhance the competitiveness of core brands. Give full play to their own advantages,
seize the opportunity.
THANK YOU
Evergrande group, academician zhong nanshan team and Harvard University jointly set up the "novel coronavirus scientific research expert group" to hold the second video conference to discuss the situation of epidemic prevention and control.Evergrande group plans to provide 800 million yuan in funding to support scientific research in five years.
health, tourism and sports as one of the world 500 strong enterprise group.
Company profile
"Quality tree brand, integrity and great
achievements" "scale + brand"
Threat
New competitors are coming in offering lower 01 prices.
Consumer demand is shifting, with consumers 02 demanding cheaper housing.
Consumers are mostly choosing to wait and 03 see the housing market.
Advantages of product structure
Evergrande product structure is in line with the property type proportion of people's demand, meeting the market demand of different regions and levels.
Charitable donations. Evergrande actively participate in guangdong "poor day" activities, has donated more than 3 billion for guangdong poverty cause, cantonese for various public welfare charity donation 3.8 billion.
Evergrande's CSR
Poverty alleviation. Evergrande group actively respond to a nation's call to support the development of poverty-stricken areas, help a city more than 100 by the end of 2020 all the poor stability of poverty.
Evergrande's CSR
(The scene of the second video conference of "expert group on scientific research of Chinese and American novel coronavirus")
Under the recent covid-19 epidemic（novel coronavirus）, Evergrande continued to play its mission of social responsibility and donated 200 million yuan, 5,000 tons of vegetables to wuhan and 100 million yuan to set up new drug research fund. Help China and the world win the outbreak to make positive contribution.
(Xu Jiayin)
It was facing the Asian financial crisis. Evergrande group after analyzing the situation adopted the strategy of attack against the market, which became a miracle of the real estate industry born in the financial storm. Enterprise since its inception to now has developed into a set of real estate, finance,
Evergrande Group
01 Company profile 02 SWOT analysis 03 Evergrande's CSR 04 Conclusion
Company profile
Evergrande real estate group (referred tห้องสมุดไป่ตู้ as guangzhou Evergrande or Evergrande real estate) was established in guangzhou in 1997.
weakness
The proportion of large cities is relatively low.
Evergrande real estate is mainly competitive in third-tier and fourthtier cities, with a low proportion in first-tier cities except guangzhou.
opportunity
policy support
In recent years, China has focused on reducing real estate inventory and promoting the sustainable development of the real estate industry.
Capital chain pressure
Corporate debt ratio is relatively high, capital chain operation is tight.
Too many product lines
A company with too many product lines may lose the competitiveness of its core products and not have enough control over individual areas.
Hard work, rapid development
Practice hard internal work to consolidate the foundation.
Steady operation to the peak
SWOT analysis
Brand advantage
Evergrande strictly implement the whole process quality standard.Strictly control product quality internally and integrate all kinds of superior resources externally.
strengths
Scale advantage
It has more than 400 projects, and its sales area, area under construction and land reserve have been the first in China for many years.
With the strategic decision of advanced land reserve, Evergrande entered the cities and regions with low land cost and great potential of appreciation.
market potential
China's economy has maintained sound development.China's urbanization process has not changed, and the housing demand of urban residents and the housing demand of new citizens is a huge potential for the development of the real estate industry in the future.
Conclusion
Enhance the competitiveness of core brands. Give full play to their own advantages,
seize the opportunity.
THANK YOU
Evergrande group, academician zhong nanshan team and Harvard University jointly set up the "novel coronavirus scientific research expert group" to hold the second video conference to discuss the situation of epidemic prevention and control.Evergrande group plans to provide 800 million yuan in funding to support scientific research in five years.
health, tourism and sports as one of the world 500 strong enterprise group.
Company profile
"Quality tree brand, integrity and great
achievements" "scale + brand"
Threat
New competitors are coming in offering lower 01 prices.
Consumer demand is shifting, with consumers 02 demanding cheaper housing.
Consumers are mostly choosing to wait and 03 see the housing market.
Advantages of product structure
Evergrande product structure is in line with the property type proportion of people's demand, meeting the market demand of different regions and levels.
Charitable donations. Evergrande actively participate in guangdong "poor day" activities, has donated more than 3 billion for guangdong poverty cause, cantonese for various public welfare charity donation 3.8 billion.
Evergrande's CSR
Poverty alleviation. Evergrande group actively respond to a nation's call to support the development of poverty-stricken areas, help a city more than 100 by the end of 2020 all the poor stability of poverty.
Evergrande's CSR
(The scene of the second video conference of "expert group on scientific research of Chinese and American novel coronavirus")
Under the recent covid-19 epidemic（novel coronavirus）, Evergrande continued to play its mission of social responsibility and donated 200 million yuan, 5,000 tons of vegetables to wuhan and 100 million yuan to set up new drug research fund. Help China and the world win the outbreak to make positive contribution.
(Xu Jiayin)
It was facing the Asian financial crisis. Evergrande group after analyzing the situation adopted the strategy of attack against the market, which became a miracle of the real estate industry born in the financial storm. Enterprise since its inception to now has developed into a set of real estate, finance,
Evergrande Group
01 Company profile 02 SWOT analysis 03 Evergrande's CSR 04 Conclusion
Company profile
Evergrande real estate group (referred tห้องสมุดไป่ตู้ as guangzhou Evergrande or Evergrande real estate) was established in guangzhou in 1997.
weakness
The proportion of large cities is relatively low.
Evergrande real estate is mainly competitive in third-tier and fourthtier cities, with a low proportion in first-tier cities except guangzhou.
opportunity
policy support
In recent years, China has focused on reducing real estate inventory and promoting the sustainable development of the real estate industry.
Capital chain pressure
Corporate debt ratio is relatively high, capital chain operation is tight.
Too many product lines
A company with too many product lines may lose the competitiveness of its core products and not have enough control over individual areas.
Hard work, rapid development
Practice hard internal work to consolidate the foundation.
Steady operation to the peak
SWOT analysis
Brand advantage
Evergrande strictly implement the whole process quality standard.Strictly control product quality internally and integrate all kinds of superior resources externally.
strengths
Scale advantage
It has more than 400 projects, and its sales area, area under construction and land reserve have been the first in China for many years.