Chapter Two商务英语写作
商务英语chapter2
Management Functions
The process of management represents the functions or primary activities engaged in by managers.
Planning function Organizing function Directing function Controlling function
Planning
Plans are nothing, planning is everything.
PLANNING
defining goals for future organizational performance and deciding on the tasks and use of resources needed to attain them. The procedures 1. what is the situation now? what is the states of the economy and other environments? What opportunities exist for meeting people’s needs? What products and customers are most profitable? Why do people buy ( or not buy) our products? Who are our major competitors? What threats are they to our business? 2. where do we want to go? How much
Top Managers Middle Managers First-line managers Operatives
新编剑桥商务英语unit-2全篇
final salary pension scheme ['pɛnʃən] [skim] 按最终薪水给付的养老金计划
non-cash reward [rɪ'wɔrd]非现金形式的奖赏 once-in-a-lifetime 千载难逢的，令人难忘的 career goal 职业目标 senior management ['mænɪdʒmənt]高层管理人
员
Vocabulary: Benefits and Incentives
Discuss: What is most important to you when choosing a job?
an impressive job title training and staff development a good salary a pension flexible working hours opportunities to travel opportunities for promotion parental leave days off and long holidays a company car
What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. ‘It’s a very special environment,’ she says, ‘People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’
Chapter Two Establish business relationship
2. Self -Introduction (1)We take the liberty to introduce ourselves as…. (2)We avail ourselves of this opportunity to approach you for …. (3)We are specialized in…. (4)We are well-reputed exporters of …. (5)We are a trading company involved in ….
Section three Specimen letter
以谋求建立业务关系的信函为例，这一业务节 的信函都可以划分为如下结构： 1.Opening Sentence—告知怎样获得对方公司的名称 和地址 2.Self-Introduction—介绍你自己的公司是进口商 还 是出口商并告知你方的业务范围 3.Invitation Sentence—表明你方愿与对方建立业务 关系的愿望 4.Closing Sentence—希望对方尽快给予明确答复
Before a writer corresponds with a new customer, first, he should do credit investigations including: (1)capital, financial condition. (2)capacity, business activity. (3)character,honesty integrity.
4. Closing Sentence (1)We look forward to hearing from you by return. (2)We look forward to your early reply with keen interest. (3)Your prompt reply will oblige. (4)We shall be appreciated if you will send us an offer. (5)We anticipate the pleasure of hearing from you before long.
Chapter Two Establishing Business Relations
• We are writing to you hoping that we can open up/building up business relations with your firm on the basis of equality and mutual
我公司从中国银行得到贵公司的名称和地址，并获悉贵公司愿意同我们建立业务关系。
1. To tell the other party the source of infomation
• Through the courtesy of...
承蒙......介绍
e.g. • Through the courtesy of Mr. Smith, the director of A & A Company in your country, we know your name and address .
benifit.
我们写信给贵方，希望能够与贵方在平等互利的基础上建立业务关系。
2. To express your writing intention
• We approach you for the establishment of/in the hope of establishing trade relations with you. 我们期待与贵方建立业务关系。 • In order to extend our export business to your country, we wish to
enter into direct business relations with you.
为了扩大我们的出口业务，希望能够与贵方直接建立业务关系。
商务英语2
A Brief Introduction
• Employment and unemployment rate is one of the most important issues of every government in the world .Statistics on unemployment and the labor force are among the most carefully designed and comprehensive economic data a nation collects. High employment rate is both an economic and a social problem.
A Brief IБайду номын сангаасtroduction
• Generally speaking, economic growth is the main factor affection a country's unemployment rate. To be specific ,the variation of a country's domestic demand, investment, and export usually causes the change of its unemployment rate. Besides, a country's industry structure, its education system and other country's economic situation also affect a country's employment. • There are three kinds of unemployment: frictional unemployment, structural unemployment and cyclical unemployment.
商务英语写作-chapter-2
2
Chapter
Structure
and
Styles
of
Business
Letters
1. Letterhead 信头
Example
EASTERN TEXTILES IMP. & EXP. CO., LTD. 12389 Changchun Road, Dalian, China Tel: (0411) 8660##### Fax: (0411) 8650####
and
Styles
of
Business
Letters
3. Inside address 封内地址
typed single-spaced at the left margin
The space between the date line and the address depends on the size of the body of the letter and the space on the paper for you to type the whole letter.
2
Chapter
Structure
and
Styles
of
Business
Letters
5. Salutation 称呼
two lines below the last line of the inside address or the attention line (if used)
to an individual: use that person’s courtesy title and last name (Dear Mr. Lanbam)
商务英语写作-chapter-2
商务英语写作(修订版) 第二章
2
Chapter
Structure
and
Styles
of
Business
Letters
I. Structure of Business Letters
Among the 12 elements, letterhead, date, inside address, salutation, body, complementary close and signature are necessary, while the others are optional.
2
Chapter
Structure
and
Styles
of
Business
Letters
The first impression a business letter makes on its reader often determines whether that letter will actually be read, and it also may determine the reader’s reaction to the contents of the letter.
Sample Letterhead
2
Chapter
Structure
and
Styles
of
Business
Letters
2. Date 日期
typed below the last line of the letterhead
The common format is either American (Month/Day/Year) or British (Day/Month/Year).
商务英语写作第二章
nowadays
• • • • • • •
Dear sirs /Mmes
Ladies/Gentlmen
b. Addressing to an unknown individual Dear sir Dear sir or Madam c. Addressing to a known individual Dear + courtesy title + the person’s surname e.g. Dear Mr. Johnson ( Dear Mr. R Johnson d . No punctuation
• e.g. Mr. John Smith or Mr. J.M Smith (Mr. Smith ×)
• 2. business title of the recipient • 3. name of the company
• e.g. China International Trust and Investment Corporation • shortened as : China Int’l Trust ＆ Investment Corp. • CITIC ×
123 Huaihai Road, Shanghai 200300, China Tel: 6200 0000 Fax: 6200 0001
The Date Line
• The position (left / right) • The type order: D/M/Y (M/D/Y)
• The expression of D/M/Y • D ( 1, 2, 3, 4.. / 1st, 2nd, 3rd, 4th …) • M (January, February, March,…) • Y ( 2007, 2004…) • e.g. 6 March 2005 • September 12, 2007
商务英语与写作Unit 2 Establishing business relations
•
• 7.Advertisements 广告
How to write to the company you wish to contact for the first time? 1.Begin your letter by telling the recipient how his name is known to you. you. 2.Provide necessary information about yourself: yourself: agent, exporter, importer, or manufacturer, and your standings. standings. 3.State your wish. wish. If you receive a letter in which the sender expresses the intention to do business with you what should you do?
• 1.Overseas Chamber of Commerce 海外商会 • 2.The Economic and Commercial Counselor’s Counselor’ • • •
Office of the Embassy of People’s Republic of People’ China in Foreign Countries 中国驻外商务处 3.Your branch offices abroad 4.Trade Directory 贸易行的行名录 5.Publication出版物 5.Publication出版物 e.g. Public Commerce Information Service, published by the Ministry of Commerce, P. R. China商务部出版的公共商务信息导 China商务部出版的公共商务信息导 报 6.Business Houses of the same trade 同业商行 8.Recommendation by a business friend or a client 9.Internet: ; ;
商务英语写作实训 Chapter 2-company__introduction
Composing your message
back
QA: Quality Assurance 质量保证 QC: Quality Control 质量控制 Quality check 质量检查 Quality Certificates 质量检查证书 ISO (International Standardization Organization) 国际标准化组织
eg. We are the world's most comprehensive manufacturer of hear care products, as well as a provider of related services for the consumers.
5. Any Foreign investment that you may have
move on
The Introduction
Company Introduction
What yo
Paragraph 1 --- The introduction
1. The year your company was established
back
eg. Our company was founded in 1918.
Paragraph 2 --- What you do
back
4. Number of staff (and foreign language speakers if you have them
eg. Hp has a dynamic, powerful team of 142,000 employees with capabilities in 170 countries doing business in more than 40 currencies and more than 10 languages.
商务英语第二章
商务英语第二章Chapter Two Establishing Business RelationsI.Origin of Establishing Business relations (5m):In doing international trade, one of the vitally important measures is to establish business relations with prospective dealers, either for a newly established firm of an existing one that wishes to enlarge its business scope and turnover. As it is well known, customers are the basis of business development and expansion.II Channels of Establishing Business Relations (20m)Usually informtion about the merchants in foreign countries can be obtained through the following sources:(1)introduction by friends 朋友介绍(2)banks 银行提供(3)chambers of comerce both at home and abroad （e.g. CCPIT）国内外的商会（如：中国国际贸易促进委员会）(4)commercial counselor’s office subordinate to the Embassy of a cer tain country各国大使馆下属的商务参赞处(5)the media of the newspapers, magazines and television 媒体(6)the exhibitions and trade fairs 展览会与交易会(7)a branch office or representative abroad 国外分公司或代表(8)the internet 互联网The following situation s of the new customers must be investigated before communicating with them:A. financial affairs 资金财务情况B. Business activities, their business scope and theirmanagement capability 业务活动、业务范围及经营能力C. Business trustworthiness and credit 商务诚信III. Essential Components of Letters to Establish Business Letters (20m)After obtaining the desired names and addresses of the firms from any of the above sources, the person in charge may start sending letters to the parties concerned. Generally speaking ,this type of letter should begin by telling the receiver the following:1. the source of his information (how and where he gets the name and address of the receiver’s company); (情报来源)2. his aim and intention of writing this letter; （写信目的）3. the business scope of his company, the items they are engaged in, and also its branches and liaison offices, if any; （自我介绍：业务范围、经营项目、分支机构等）4. the reference as to his company’s financial stat us and integrity （本公司资信状况与信誉）In the necessity of importing products from them, put forward your requirements and ask them to send you samples, price list, catalogue, etc.(如需从对方进口产品，则往往会提出要求，索取样品、价格单、产品目录等。
商务英语综合教程2高等教育出版社作文
商务英语综合教程2高等教育出版社作文全文共10篇示例，供读者参考篇1Title: Learning Business English is fun!Hello everyone, have you ever heard of Business English? It's like normal English, but with a twist! We learn how to talk and write professionally for work. Cool, right?In our class, we have this awesome book called "Business English Comprehensive Course 2". It's from a reallyfancy-sounding publisher called Higher Education Press. The book is big and has lots of words, but don't worry, our teacher helps us understand everything.We learn so many interesting things in our Business English class. We learn how to write emails, make phone calls, and even have meetings. Sometimes we have to do role plays where we pretend to be the boss or a customer. It's so much fun acting out different scenarios!There are also lots of new words to learn in Business English. We learn words like "presentation", "deadline", and "strategy".It's like learning a secret code for the business world. We even have a special vocabulary list at the back of our book to help us remember all the new words.I really enjoy learning Business English because it's different from regular English. It feels like we are real grown-ups preparing for our future jobs. Plus, our teacher makes the class fun with games and activities. I can't wait to learn more and become a Business English pro!So, if you want to have fun while learning English, try studying Business English. It's a cool way to practice your language skills and get ready for the working world. Trust me, you'll love it!篇2Oh my goodness, writing an article in English like a primary school student? That sounds like so much fun! Okay, here goes nothing:Title: My English Business AdventureYo, guys! Today, I wanna tell you all about my super cool journey learning business English from this awesome book called"Business English Comprehensive Course 2" by High Education Publishing House.So, first off, this book is like a treasure trove of knowledge about all things business-y. It's got stuff about emails, meetings, presentations, negotiations, and even job interviews! And let me tell you, it's been a wild ride learning all this new stuff.One of the coolest things about this book is that it's got tons of exercises and activities to help me practice my skills. I've been writing emails, giving presentations, and even role-playing negotiations with my friends. It's been so much fun and I can already see myself getting better and better at using English in a professional setting.But you know what's the best part? It's when I get to show off my new skills in class or at home. My teacher and my parents are always so impressed with how well I can communicate in English now. It makes me feel super proud of myself and motivates me to keep learning and improving.So, if you're looking to level up your English game and learn some cool business skills, I totally recommend checking out this book. It's been a game-changer for me and I know it can help you too. Business English, here we come!Alright, that's it from me. Catch you later, alligators!篇3Title: My Experience with Business English Comprehensive Tutorial 2Hey guys! Today I want to share with you my experience with the Business English Comprehensive Tutorial 2 book by High Education Press. This book has been super helpful for me in learning all about business communication and language skills.First of all, the book is really well-organized, with clear explanations and examples for each topic. It covers a wide range of areas such as business etiquette, negotiating skills, and writing formal emails. I especially liked the section on presentation skills, as it gave me some great tips on how to speak confidently in front of a group.The exercises in the book are also really useful. They are not too difficult, but they really help to reinforce what you have learned. I have been doing all the exercises at the end of each unit, and it has made a big difference in my understanding of the material.Another thing I like about this book is that it includes a lot of real-life examples and case studies. This makes the content more relatable and helps me see how I can apply these skills in a practical way.Overall, I would highly recommend Business English Comprehensive Tutorial 2 to anyone who wants to improve their business English skills. It's a fun and engaging book that has really helped me become more confident in my communication abilities. I can't wait to keep learning and growing with this book by my side!篇4Title: My Review of "Business English Comprehensive Course 2" from Higher Education PressHey guys! Today I want to tell you about this super cool book I've been reading called "Business English Comprehensive Course 2" from Higher Education Press. It's like a magic book that helps you learn about business stuff in English, so you can be super smart and successful in the future!First of all, this book is so colorful and fun to look at. It has lots of pictures and diagrams that make learning easy and interesting. And the best part is, it's not just a boring oldtextbook – it has stories and activities that make studying way more fun!I really like how the book teaches you all kinds of important business words and phrases. Now I know how to talk about sales, marketing, finance, and all sorts of other cool stuff. And the best part is, the book has lots of exercises and practice tests to help you remember everything you've learned.Another thing I love about this book is that it has real-life examples and case studies. It helps you see how the things you learn in the book are actually used in the business world. It's like having a sneak peek into the future!Overall, I think "Business English Comprehensive Course 2" is awesome. It's fun, easy to understand, and super helpful for anyone who wants to learn about business in English. So if you want to be a business superstar like me, you should totally check out this book. Trust me, you won't regret it!篇5Hey guys, today I wanna tell you all about this super cool book called "Business English Comprehensive Course 2" from Higher Education Press. It's like a magic book that teaches you all about business English in a fun and easy way.First of all, this book has lots of interesting stories and dialogues that help us understand how to use English in real business situations. It's not just boring grammar exercises, it's like reading a fun comic book!Secondly, there are so many useful phrases and expressions in this book that can help us sound more professional when we talk to people in the business world. It's like having a secret weapon to impress everyone with our English skills.And guess what? This book also has exercises and activities to help us practice what we've learned. It's like playing games while learning English! How cool is that?So, if you wanna improve your English and become a business superstar, you should definitely check out this book. It's like a treasure chest full of knowledge and skills waiting for you to explore. Let's all grab a copy and start our journey to mastering business English together!I hope you guys like my review of "Business English Comprehensive Course 2" and give it a try. Let's all work hard and become English pros!篇6Hi everyone! Today I want to share with you some cool stuff I learned from the book "Business English Comprehensive Course 2" by Higher Education Press. It's a really important book for anyone who wants to learn about business English, like talking on the phone, sending email, and lots more. Let's dive in!In this book, I learned how to make a good impression when talking on the phone. You should always start by greeting the person you're talking to, and speak clearly and politely. It's also important to listen carefully and ask questions to show you're interested in what the other person is saying. And don't forget to say thank you and goodbye at the end of the call!Another important thing I learned is how to write a professional email. You should always use a clear and concise subject line, and start with a greeting like "Dear Mr/Ms". Make sure to explain the purpose of your email in the first paragraph, and provide enough information so the reader knows whatyou're talking about. And always end your email with a polite closing, like "Sincerely" or "Best regards".Overall, this book has helped me understand how to communicate effectively in a business setting. I've learned so many new things and I can't wait to practice them in real life. Ifyou want to improve your business English skills, I highly recommend checking out this book!篇7Title: My Adventures with Business EnglishHey guys, I want to tell you about my adventures with Business English! It's been a super fun and exciting journey that I want to share with all of you.First, let me tell you about my awesome Business English textbook – Business English Comprehensive Course 2 by High Education Press. It's full of cool and useful stuff like vocabulary, grammar, and dialogues that help me learn how to communicate in a business setting. It also has interesting articles and exercises that make learning fun and engaging.One of my favorite things about studying Business English is practicing different situations like making phone calls, writing emails, and giving presentations. It's like I'm a real businessperson, and it makes me feel so grown up and professional!I also love how studying Business English has opened up a whole new world of opportunities for me. I now feel moreconfident talking to people in English and feel ready to take on any business challenge that comes my way.Overall, studying Business English has been a fantastic experience for me. It's not only helped me improve my language skills but also given me the tools I need to succeed in the business world.So, if you want to have your own adventures with Business English, I highly recommend checking out the Business English Comprehensive Course 2 by High Education Press. Trust me, you won't be disappointed!Thanks for listening to my story, guys. I can't wait to see where my Business English journey takes me next! Bye!篇8Title: My Review on Business English Integrated Course 2 by Higher Education PressHey guys! Today I want to share with you my thoughts on the Business English Integrated Course 2 by Higher Education Press. I know it sounds super official, but trust me, it’s actually pretty cool!First off, let me tell you about the book itself. It’s packed with lots of interesting stuff like dialogues, vocabulary exercises, and even some cool tips on how to speak like a pro in a business setting. The best part is that it’s all in English, so y ou can practice your skills while having fun.I really like how the book is laid out in different units, each focusing on a specific aspect of business English. There are units on making presentations, writing emails, and even negotiating deals. It’s l ike a crash course on how to be a boss in the business world!One thing I found super helpful is the audio CD that comes with the book. You can listen to native speakers talking in English, which really helps with your pronunciation and listening skills. Plus, the CD has some fun exercises and games to keep you entertained.Overall, I would totally recommend the Business English Integrated Course 2 to anyone who wants to improve their English skills. It’s fun, engaging, and super useful for any futu re business endeavors. So give it a try and who knows, maybe one day you’ll be a business English superstar just like me!篇9Hey guys, today I want to talk about the Business English Comprehensive Tutorial 2 from Higher Education Press.First of all, this book is super cool because it teaches us a lot of useful stuff about business language and communication. It’s important to learn how to talk to people in the business world, right?The book has a lot of different topics, like introducing yourself, making presentations, writing emails, and even negotiating deals. It’s like a superhero power-up for our communication skills!One thing I really like about this book is that it’s super easy to understand. The explanations are clear and the examples are really helpful. Plus, there are lots of exercises to practice what we’ve learned.Another cool thing is that the book comes with a CD-ROM with audio recordings of different business situations. It’s like having a personal English tutor right in our own homes!Overall, I think the Business English Comprehensive Tutorial 2 is an awesome book for anyone who wants to improve their English skills for business. I highly recommend it to all my friends!So, if you want to level up your business English game, check out this book. Trust me, you won’t be disappointed!篇10Hello everyone! Today I want to tell you about this super cool book I read called "Business English Comprehensive Course 2" published by Higher Education Press.So, this book is all about learning English for business stuff. It teaches you all the important words and phrases you need to know to do business with people from all over the world. There are chapters on making phone calls, writing emails, giving presentations, and even negotiating deals.One thing I really liked about this book is that it has lots of really funny cartoons and pictures to help you understand the English better. I always learn better when there are pictures to help me out!There are also some fun activities and exercises in the book to help you practice what you've learned. Like, there are role plays where you pretend to be a boss or a customer and you have to use the English you've learned in the book.I think this book is great for anyone who wants to improve their English for work. It's really easy to understand and the lessons are super fun. I feel like I've learned a lot already and I can't wait to keep going with it!So, if you're looking to get better at English for business, I totally recommend checking out "Business English Comprehensive Course 2". It's the best!。
2.商务英语写作 第二章
2. Date 日期
Exercises Rewrite the following date for standard business letters. 6/5/06 10-9-06 8 June 2006 Oct.28, 06 jan.13. 2006
2
Chapter
Structure and Styles of Business Letters
2
Chapter
Structure and Styles of Business Letters
1. Letterhead 信头
Example EASTERN TEXTILES IMP. & EXP. CO., LTD. 12389 Changchun Road, Dalian, China Tel: (0411) 8660##### Fax: (0411) 8650#### E-mail: bcxbcx@
2
Chapter
Structure and Styles of Business Letters
2. Date 日期
typed below the last line of the letterhead The common format is either American (Month/Day/Year) or British (Day/Month/Year). The month written in full is preferred because it may create confusion if written in numbers.
chapter two2
Business licences Approvals and permits Business name registration Domain name registration Taxation registration Factory registration Intellectual property registration Company registration Workplace agreement registration
Year 2
Year 3
Production: Output volume Purchasing Average gross profit margin
Personnel: Labour productivity ratio Number of personnel Finacilal Net profit Net cash flow Debt rario
Chapter Two The Business Profile
Objectives
After studying this chapter, you should be able to:
Prepare the business profile section of the business plan Evaluate the acceptability of a business objective
Business Location
The address of the business The size of the premises A layout floor plan of the premises A location map
商务英语写作课后答案
商务英语写作课后答案商务英语写作课后答案【篇⼀：商务英语写作课后答案】chapter one parts and formats of business letters1. use the following information to type a letter:human resources, global securitiesworld financial center, north tower - 250 vesey streetnew york, ny 10281-1332july 20, 2007professor lyndon kentonbusiness department, university of tennesseekronxwille, tennessee 37916dear professor lyndon kenton,we are considering joanne tucker for our analyst training program at global securities. she is a promising candidate, and we need more detailed information about her education and your opinion of her ability to handle the rigors of training. ms. tucker submitted your name not only as her professor but also as her faculty advisor.in addition to the long hours involved in training, candidates must have a sound, logical approach to problem solving. we are looking for people who are not afraid to express their ideas and who exude confidence in their manner and deed. the job of financial analyst requires not only technical knowledge of the market but also extensive people skills, and we appreciate any information about joanne tucker that will help guide our decision.we need your letter of recommendation no later than may 30, but would appreciate it earlier, if convenient. your evaluation will be kept strictly confidential in accordance with our governing by-laws. thank you for your time on ms. tuckers behalf. sincerely yours,sandra blackmon2. read the following passage, list the main points and then discuss about it.（答案略）chapter two sales letters1. translate the following sales letter into chinese:尊敬的顾客：我们新开发的ts801探测系列结合了两种先进技术：微波技术和⽆源红外线技术，以获得最⼤程度的可靠性。
商务英语--Chapter Two
新编外贸英语教程
Every day I get up and look through the Forbes list of the richest people in America. If I'm not there, I go to work. Robert Orben
新编外贸英语教程
新编外贸英语教程
Letterhead 2.3.1 Almost every business firm uses 信头 letterhead stationery for their letters nowadays. Letterhead is usually the most obvious element in a business letter, taking the topmost part of the paper. It identifies where the letter comes from and it provides the recipient with the first impression of the letter.
The general position of these elements is shown in the following sample:
Letterhead Reference number Date Inside address ________________ ________________ Attention line Salutation Subject line Body________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _______________________________________________________________ Complimentary close Signature IEC block Postscript
剑桥商务英语2 Unit 2 Growing the company
Threats. Being number one means that you are the target of competition, locally and globally. Being a global retailer means that you are exposed to political problems in the countries that you operate in. The cost of producing many consumer products tends to have fallen because of lower manufacturing costs. Manufacturing cost have fallen due to outsourcing to low-cost regions of the World. This has lead to price competition, resulting in price deflation in some ranges. Intense price competition is a threat.
Product Development (New Products/Existinห้องสมุดไป่ตู้ Market)
• to roll out a new product(s) in a market with which you are already familiar. • requires the business to develop new abilities and continuously adapt the products until they achieve marketplace success.
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Dear Sirs, We have your name and address from the Commercial Counselor’s Office of the Chinese Embassy in the United States . We wish to inform you that we specialize in both industrial and pharmaceutical chemicals and shall be delighted to establish business relations with you. To give you a general idea of our products, we enclose a complete set of leaflets showing various products being handled by our corporation with detailed specifications and means of packing. Quotations and samples will be sent upon receipt of your specific inquiries. Business between us will be concluded on tile basis of shipping quality and weight while testing and inspection will be made by Dalian Commodity Inspection Bureau prior to shipment. Necessary certificates regarding the quality and quantity of the shipment will, of course, be provided. We look forward to your early reply with a keen interest. Yours sincerely,
Channels through which information can be obtained:
Chamber of Commerce both at home and \ abroad Banks Trade directories of various countries and regions Commercial Counselor’s Office Exhibition and trade fairs
Useful Expressions
10. We have sent you under separate cover a range of pamphlets for your information. 我们另函给你们寄去了一系列的小册子供 你们了解情况。 11. We take this opportunity to express our great appreciation for your cooperation. 借此机会，对于您的合作，我们深表感谢。
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Useful Expressions
12. 承蒙某人推荐 by courtesy of sb. through the courtesy of sb. on the recommendation of sb.
Dear Sirs, We owe your name and address to Mr. Green . We take the liberty of writing this letter with a view to building up trade connections with you. We have dealt in the export of cotton cloth for many years. Our products are of superior quality and are popular with our customers from various parts of the world. In order to give you a general idea of our product, we have enclosed a catalogue. Further information will be available on your request. We are awaiting your prompt reply. Yours faithfully,
7. We have dealt in the export of washing machines for bout ten years. 我们从事洗衣机出口已经有很多年了。 8. We handle the import and export business of chemical products. 我们经营化工产品的进出口业务。 9. We wish to deal with you in this line. 我们希望在该行业与你们做生意。
Dear Sirs, We have learnt from the Chase Bank(大通银行 that you 大通银行) 大通银行 are one of the leading importers of tools and instruments in your area. We take the liberty of writing this letter to you to express our wishes to enter into business connections with you. Our company has specialized in the export of tools and instruments for many years. To give you a general idea of our products, we have sent you our catalogue under separate cover. We shall provide you with further information on your specific inquiry. We are looking forward to your early reply. Yours faithfully,
Useful Expressions
3. catalogue n. 目录 quotation n. 报价，报价单 price list n. 价目表 4. Let’s cooperate with each other for our mutual benefits. 为了我们双方的利益，让我们合作吧。 5. We avail ourselves of this opportunity to write this letter with a view to establishing business relations with you. 我们利用这个机会给你们写信，目的就是想跟你们建立贸 易关系。
Dear Sirs, Your communication of the 10th June addressed to our sister corporation in Beijing has been passed on to us for attention and reply as the export of chinaware falls within the scope of our business activities. However, as we are already represented by Messrs. White and Brothers Co., Ltd., 256 Market Street, for the sale of this commodity in your area, we would advise you to get in touch with them for your requirements. In case you are interested in other items, kindly let us know and we shall be very pleased to make your offers directly. Yours faithfully,
Useful Expressions
1. prospective adj. 潜在的 可能的 预期的 prospective buyers 可能的买主 prospective business partners 可能的贸易伙 伴 2. trading partner 贸易伙伴 or business partner
Three points usually contained in letters aiming at establishing business relations:
The source of information The intention of writing this letter and the desire to do business A brief introduction of one’s own company, including: the business scope, credit standing or financial positions, products and services that can be provided, etc. Please do remember the first impression of your letter counts heavily.
Dear Sirs, Your company has kindly been introduced to us by Messrs. White &. Co., Ltd., London, as a prospective buyer of Chinese Cotton Piece Goods. As this item comes within the scope of our business, we shall be pleased to enter into direct business relations with you at an early date. To give you a general idea of the various kinds of cotton piece goods now available for export, we enclose a brochure and a price list. Quotations and sample books will be airmailed to you upon receipt of your specific inquiry. We are looking forward to your early reply. Yours faithfully， Enclosures: 1. Brochure 2. Price List