雅思写作高分范文-媒体类7篇

媒体类1.We can get knowledge from news, but some people think we cannot trust the journalist. What do you think? What qualities do you think a successful journalist should have?The advent of the information age has bombarded the public with numerous news and many people spend a great deal of time going through news every day. Some people are suspicious of these news because they do not trust the journalists, while I am convinced that a successful journalist with certain qualities could provide true news reports.Admittedly, so much news on social media is fake and wrong, which has become one of the most concerning aspects of the media environment. According to a recent survey, only about two-in-ten Americans trust the information they get from local news organizations a lot, whether online or offline. The reason behind the low trust rate is that some sites are created with pre-existing views, and more than that, others present facts that are actually false or biased. However, in the fast growing information age, we as readers must develop skills and strategies to distinguish between real journalism and wrong ones. We cannot believe those so-called facts simply because they match up to our own preconceptions.Given that loss of public trust could be journalism’s greatest challenge, journalists worldwide should equip themselves with a number of good qualities. Firstly, they should have a strong desire to unearth the truth. In other word, a very passionate person is enthusiastic to get information, uncover scandals and inform people. Secondly, a good journalist must be an extremely disciplined person to be able to work strict deadlines. Staying punctual is significant or else people will not be able to trust the information reported. Thirdly, a journalist must be objective and accurate, no matter what the situation is. The reported story must be free of any prejudice and be reported as it is. Journalists may have their own choices with regards to political parties and leaders. However, it is important to keep them aside when covering a story. Moreover, journalists should be open to new ideas and views and should not cover stories with any preconceived notions. In addition to the above mentioned qualities, it is always better if a journalist has expert knowledge of the beat he intends to cover.In conclusion, the fact is the media is distrusted by lot of people all over theworld. If the journalism industry wants to regain its reputation, journalists must do their job honestly and honorably.2.News media are important in modern society. Why are they so important? Are their influences generally positive or negative?In present-day society, modern people are interacting with all kinds of news media including print media, broadcast news, and more recently online newspaper as well as news blogs. These media are important and could cause both positive and negative effects to the society.It is undeniably that news media have played an indispensable role in modern society. Obviously, news media timely provide the public with vast amount of information. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes, and a sense of what is and is not important. Given the popularity and importance of news media, people start to realize the associated positive impact. The media are credited with considerable power to shape opinion and belief, to change habits of life and to mould behavior actively. For instance, some finance news could influence the way people invest their savings. As fitness magazines increasingly highlight the risk of a sedentary lifestyle and obesity, more and more people set out to make their weigh-loss plans, develop healthier eating habits, and exercise on a regular schedule.Despite of the positive influence, news media may cause detrimental effect to the society. With the arise of new media through social media, there has been an increase in fake news. For example, the use of Twitter and Facebook has made it easier for false or misleading articles to be seen. Coco-Cola, as an example, funds a front group by the name of The Global Energy Balance Network to confuse consumers about soda science and divert attention away from the mounting evidence showing that sweet beverages are a major contributor to disease associated with insulin resistance, such as diabetes. Given the erosion of trust in the media and the rampant spread of hoaxes via social media, it will become even more important for news organizations to scrutinize content that looks and sounds like the real deal.In conclusion, news media not only offer people information and knowledge but also exert good and bad effects on the society. In my opinion, those good effects could outweigh bad ones if the media could be used in a wise and appropriate way.3.Some people claim that newspaper is the best way to get the latest information because it has more influence than other forms of media. To what extent do you agree or disagree?Newspaper has been a part of our daily life for several centuries. Some people argue that newspaper is the best access to latest information, while I would like to say that other forms of media are also important ways for the public to be informed of important events that are occurring around the world.Newspaper is still a major source of the general public for a variety of reasons. Firstly, general newspapers cover all topics, including politics, economy, celebrity news, and a collection of the latest events. Moreover, some might have good coverage of international events of importance, and others might concentrate more on national or local entertainment or sports. Therefore, readers have a wide range of choices. Secondly, in recent years, newspaper has adapted to the changing technology by starting to offer online edition to cater the needs of the public. As of 2007, virtually all major printed newspapers have online editions distributed over the Internet, which allows readers to search for their most interested topics conveniently. However, the availability of news via 24-hour television channels and then the availability of online social media posed an ongoing challenge to the business model of most newspapers. To begin with, reading at no cost is highly valued by a majority of readers. Television channels and a number of online news websites, such as Google news, are free to access, which is a comparative advantage over some charged newspapers. In addition, nowadays, the public, especially the younger generation, prefer to get news from social network. By just opening an app, such as Facebook and Twitter, they can learn about all the people who are signed into the same network. Moreover, they could make their personal comments and thoughts instantly and globally public, and then communicate with others.In conclusion, as more forms of news media become available, newspaper outlets face an increasingly serious challenge. Given that individuals have different areas of interest, it is better to have freedom to choose their favorite ways of getting the newest information.4.Advertising discourages people from different individuals by making us all want to do the same and look the same. To what extent do you agree or disagree?Advertising is an essential factor in modern business methods, and it is also an industry that knows how to influence and change behaviour. Some people argue that advertising prevents people from pursuing their individuality and identity because it encourages consumers to blindly buy the same products. However, I am not convinced by this view.Admittedly, massive promotion campaigns are able to deliberately influence customers’purchasing decision towards several specific brands. Once increasing numbers of customers make the purchase of these commercial goods and products, it marks the success of advertisements in monopolizing the market and creating so called trends and fashions. To a large extent, advertisements impose a notion that the advertised subjects are famous. The reason why some people prefer to purchase these goods is that they pursue a style of being popular. Young people, especially those who still strive to find out who they are, would probably lose their individuality since they buy the same goods advertised constantly in media or they buy whatever their idols try out. For instance, if a star is invited to advertise for an article,some people will impulsively buy the goods which might be far more expensive than the same kind products under other brands.However, it is by no means to claim that commercials would force the public to such an extent that they all expect to do the same and look the same. After all, buying behaviour is a phenomenon that varies depending on a wide range of factors, such as demographics, income, social and cultural factors. The majority make their purchase decision based on personal preferences and affordability. As the financial crisis and economic downturn seriously dampens people’s purchasing power, many global companies face a major challenge in terms of the profitability and even survival. No matter how heavily some luxurious brands are willing to spend on their commercials, they can only attract those living in upper class rather than the common people who earn average incomes. The general public would not buy products only with stylish shapes since they prefer goods with practical functions as well as reasonable prices.In conclusion, advertisements could exert influence on our purchasing behaviors to some extent, but are not powerful enough to make all of us the same. Competitions among prestigious companies worldwide, on the contrary, will promote increasingly diversified tastes.5.People are surrounded by many kinds of advertising which can influence their life. Do the positive effects of this trend outweigh negative effects?Business owners know a smart marketing plan is essential to brand development and to the conversion of viewers into clients and customers. One aspect of a marketing plan is advertising. Yet there is a controversial debate over the effects of advertisements.It is undeniable that advertising do have its merits. Firstly, they help the consumers by giving them information about various products available on the market. Many readers appreciate advertising because it allows them to know the properties, functions, and prices of the products they want to buy at home. Secondly, given that numerous companies promote their goods and services on the same media, be it newspapers, magazines, TV, and the Internet, customers could compare thoroughly before they make their purchasing decisions.However, many advertisements make misleading claims and promise instant solutions to people’s problems in order to gain profits. For example, an advertisement may depict a pimply boy being surrounded by pretty girls as soon as he applies a particular brand of pimple cream. Though many know that this is an exaggeration, they may still cling to the hope that it may be true and rush out to buy the cream and try it out. When the claims are not matched in real life, it can cause a lot of disappointment and frustration. Another harm that advertisements could bring about is that they nurture superficial values in people. People lust for products they cannot afford and some even resort to illegal ways of getting money in order to obtain them. This in turn breeds a class of snobbish people who only respect others for the material things they possess.In conclusion, people in the modern society enjoy and value the conveniences and competitive prices brought by commercials. Therefore, although commercials designed by businesses sometimes could be misleading and pass materialism values, I am convinced that the positive effects outweigh the negative ones.。