英语翻译之旅游30页PPT
旅游翻译ppt课件
第四节 中国菜名翻译方法
exercise
精品课件
饮食文化是中国传统文化的重要组成部分中 国菜历史悠久，其高超的烹饪技艺和丰富的 文化内涵 令外国游客大开眼界。但是因为东 西方语言和文化的差异，要把中国菜名翻译 得准确生动，并不是一件容易的事 。翻译菜 名要抓住用料，刀法，烹调法，口味几个关 键。
精品课件
4. 删减法 在旅游资料中，有些内容是中国传统文化特 有的产物，若逐字逐句翻译，对理解原文没 有任何帮助，甚至外国游客根本看不懂，这 时就应该适当的删改
精品课件
关于华清池有这样一段文字描写: 华清池内有一贵妃池,相传是杨贵妃当年沐浴的地方。 唐代名诗人白居易的“长恨歌”中有:“春寒赐浴华 清池,温泉水滑洗凝脂”的诗句。
and herbal cuisine 康健旅游（气功，太极，就诊及药膳）
精品课件
3 生动形象，引人入胜 旅游英语总是运用活泼而风趣的措辞，生动而高雅 的描述，给人以美的享受，激发起浓厚的游兴。
例如：落泉别墅体现了动与静，变幻与永恒，强劲与 易逝的对立，使人生处于矛盾之中：兴致勃勃的进 取与忧虑不安。
精品课件
4 活泼热情，富有感染力 旅游文本往往热情活泼，朗朗上口，融旅游与宣传 于一体。
例如：Where to now? I’ll tell you: the oasis绿洲, the best Mexican food at that altitude in the cityand the most spectacular sunset.
念,在中文里,“风水”和“阴阳”不但与地理 有关,更与信仰有关。在翻译的时候,可采用译 出指称寓意,同时加适当注释的方法。
精品课件
例如 大乘寺坐北朝南，院墙按八卦建造。 译文 The Great Vehicle Temple faces south
英语PPT：旅游
3.Seeing how other people live
(观察别人是如何生活的)
We’re all part of a human family, but it’s easy to forget that when we move through our daily routine, seeing people who live just like we do. But when you see people going about their daily existence in ways very different from your own, it can open your eyes to how similar you are to them, 我们都是人类大家庭的一部分，但在日常生活中我们很容易忘记这点，看到大家的生活 和我们的生活别无二致。但你会看到那里的人们的日常生存方式，与自己的生存方式还 and how different. 是大不一样，可以开阔你的眼界，你和他们是那样的相似却又大不相同。
(旅行是人生一大乐趣之一。旅行的方式，让我们放眼看世界以及了解自己以前从未去过的地方。这 里有一些方法有助于你充分体验旅行的乐趣。)
1
Why we like to travel
2
The correct way to travel
3
Travel notes
Why we like to travel
1.Plan for the unexpected
喜）
（旅途中的意外惊
An itinerary can be helpful, but you won’t be able to plan everything down to the smallest detail. How could you possibly have known about that little restaurant at the back of that alley before you arrived, or that friendly local who invited who into his house to hear him play the santuri? Often, the best parts of a trip are a result of an adventure. 旅行日程可能会有所帮助，但你无法计划到一切最小的细节。你不到那里
关于旅游的英语PPT
Beautiful Shops
Xiamen
Travel Journal——Shops
A shop named match heaven
Xiamen
Travel Journal——Shops
Funny slogan at Match Heaven
Xiamen
Travel Journal——Shops
A succession of beautiful scenery makes one feel delighted. A long stay in the same surroundings to make everything the same. Routine work often makes one feel bored. But if you take a trip or a long journey on your holidays to some scenic spots or historic sites, that will make great difference. Travel can widen one’s knowledge. The farther you go, the more you will learn.
Nola and Jerzy Pita 诺拉和皮埃诺
Nola and Jerzy Pita are the name of the two cats
Xiamen
Travel Journal——Shops
Letters to Juilet--写给朱丽叶的信
You can make ceramic cats by yourself in this shop.
Travel Journal——Shops
旅游英语课件Unit 1 Travel and Tourism
主编：孙南南 2013.12
Section A Passage Reading
Text A Travel Agency
Background Information:
1. Thomas Cook 近代旅游业之父 In 1841, as secretary of the South Midland Temperance
Section A Passage Reading
Text B Independent Travel
New Word: resident [ 'rezidənt ] n. 居民 bulk [ bʌlk ] n. 大部分，大块，容量 facility [ fə'siliti ] n. 设施，设备 book [ buk ] v. 预定，登记 at short notice 在短时间内，立刻 transfer [ træns'fə: ] n. 转让，转移，传递 baggage [ 'bægidʒ ] n. 行李
Package holidays are organized by a tour operator and sold to a consumer by a travel agent. Some travel agents are employees of tour operators, others are independent.
Association, Thomas Cook persuaded the Midland Countries Railway Company to run a special train between Leicester and Loughborough for a temperance meeting on July 5. He organized an excursion for his members at a fare of one shilling return. It turned out to be an immediate success—altogether 570 seats were sold. For his efforts Cook received a 5 percent commission. Although not the first excursion train run in England, it was believed to be the first publicly advertised excursion train organized by a middleman. Thus Thomas Cook ct rail excursion agent whose pioneering efforts were eventually to be copied widely in all parts of the world.
旅游景点英文ppt
旅游景点英文pptTravel DestinationsIntroduction- Welcome to our presentation about travel destinations.- We will be sharing some of the most popular travel destinations around the world.Slide 1: The Great Wall of China- The Great Wall of China is one of the Seven Wonders of the World.- It stretches over 13,000 miles and offers stunning views of the surrounding landscapes.- Visitors can explore different sections of the wall and learn about its rich history.Slide 2: The Eiffel Tower- The Eiffel Tower is an iconic symbol of Paris, France.- It stands at 1,063 feet tall and offers panoramic views of the city. - Visitors can enjoy a romantic dinner at one of the tower's restaurants or take a leisurely stroll in the nearby Champ de Mars park.Slide 3: The Grand Canyon- The Grand Canyon is a natural wonder located in Arizona, USA. - It is 277 miles long and over a mile deep, showcasing unique geological formations.- Visitors can hike along the rim or take a helicopter tour for a breathtaking view from above.Slide 4: The Taj Mahal- The Taj Mahal is a UNESCO World Heritage Site located in Agra, India.- It is a white marble mausoleum and considered a symbol of love. - Visitors can marvel at its intricate architecture and explore the surrounding gardens.Slide 5: Machu Picchu- Machu Picchu is an ancient Inca city located in Peru.- It sits atop the Andes Mountains at an altitude of 7,970 feet.- Visitors can hike the famous Inca Trail or take a train to reach this mystical site.Slide 6: Conclusion- These are just a few of the many amazing travel destinations in the world.- Each destination has its own unique attractions and cultural significance.- We hope you have enjoyed our presentation and feel inspired to explore these incredible places.。
旅游英文ppt
ink painting (水墨画)
the most beautiful town in China
The ancient city of phoenix
Clean water, paddle sound boat shadow, folk songs each answer, a good scenery of serene town.
best scenery .
In the spring
In march, Lijiang has pleasant weather. Without the noisy crowd, Maybe there will be a romantic encounter!
Lijiang(丽江)
In the summer
Compulsive shopping
You are often forced to buy things while taking group travel ,whether you like or not.
What’ s worse, the souvenirs you bought may be products in poor qualities!
Have a nap on the bus,then get off the bus for toilet,finally take photoes at spots … … … …
上车睡觉，下车尿尿，景点拍照
Backpack travel(Free Tour、Self Tour)
As a new type of travel, backpack travel is developing rapidly in recent years. More and more people are tired of group travel, they want to travel independently. They want to see places which most of us don’t familiar with.We call these people backpack travelers, and in Chinese they have a quite funny name ‘lvyou( 驴 友 ） ’, which means friends of donnery •Delicious Food •Customs & Culture
旅游英语课件 Tourism
Unit1 What is Tourism?When we think of tourism; we think primarily of people who are visiting a particular place for sightseeing, visiting friends and relatives, taking a vacation, and having a good time. They may spend their leisure time engaging in various sports, sunbathing, talking, singing, taking rides, touring, reading, or simply enjoying the environment. If we consider the subject further, we may include in our definition of tourism people who are participating in a convention, a business conference, or some other kind of business or professional activity, as well as those who are taking a study tour under an expert guide or doing some kind of scientific research or study.These visitors use all forms of transportation, from hiking in a wilderness park to flying in a jet to an exciting city. Transportation can include taking a chairlift up a Colorado mountainside or standing at the rail of a cruise ship looking across the blue Caribbean. Whether people travel by one of these means or by car, motorcoach, camper, train, taxi, motorbike, or bicycle, they are taking a trip and thus are engaging in tourism.Any attempt to define tourism and to describe its scope fully must consider the various groups that participate in and are affected by this industry. Their perspectives are vital to the development of a comprehensive definition. Four different perspectives of tourism can be identified:1. The tourist. The tourist seeks various psychic and physical experiences and satisfactions. The nature of these will largely determine the destinations chosen and the activities enjoyed.2. The businesses providing tourist goods and services. Business people see tourism as an opportunity to make a profit by supplying the goods and services that the tourist market demands.3. The government of the host community or area. Politicians view tourism as a wealth factor in the economy of their jurisdictions. Their perspective is related to the incomes their citizens can earn from this business. Politicians also consider the foreign exchange receipts from international tourism as well as the tax receipts collected from tourist expenditures, either directly or indirectly.4. The host community. Local people usually see tourism as a cultural and employment factor. Of importance to their group, for example, is the effect of the interaction between large numbers of international visitors and residents. This effect ma be beneficial of harmful, or both.Thus, tourism may be defined as the sum of the phenomena and relationships arising from the interaction of tourists, business suppliers, host governments, and host communities in the process of attracting and hosting these tourists and other visitors.Tourism is a composite of activities, services, and industries that delivers a travel experience: transportation, accommodations, eating and drinking establishments, shops, entertainment, activity facilities, and other hospitality services available for individuals or groups that are traveling away from home. It encompasses all providers of visitor and visitor-related services. Tourism is the entire world industry of travel, hotels, transportation, and all other components, including promotion, that serves the needs and wants of travelers. Finally, tourism is the sum total of tourist expenditures within the borders of a nation or a political subdivision or a transportation-centered economic area of contiguous states or nations. This economic concept also considers the income multiplier of these tourist expenditures.One has only to consider the multidimensional aspects of tourism and its interactions with other activities to understand why it is difficult to come up with a meaningful definition that will be universally accepted. Each of the many definitions that have arisen is aimed at fitting a specialsituation and solving an immediate problem, and the lack of uniform definitions has hampered study of tourism as discipline. Development of a field depends on (1) uniform definitions, (2) description, (3)analysis, (4) predictions, and (5) control.Modern tourism is a discipline that has only recently attracted the attention of scholars from many fields. The majority of studies have been conducted for special purposes and have used narrow operational definitions to suit particular needs of researchers or government officials; these studies have got encompassed a systems approach. Consequently, many definitions of “tourism” and “the tourist” are based on distance traveled, the length of time spent, and the purpose of the trip. This makes it difficult to gather statistical information that scholars can use to develop a database, describe the tourism phenomenon, and do analyes. The problem is not trivial. It has been tackled by a number of august bodies over the years, including the League of Nations, the united Nations, the World Tourism Organization (WTO), the Organization for Economic Cooperation and Development (OECD),the National Tourism Resources Review Commission, and the U.S. Senate’s National Tourism Policy Study.World Tourism OrganizationThe international Conference of Travel and Tourism Statistics convened by the World Tourism Organization (WTO) in Ottawa, Canada, in 1991 reviewed, updated, and expanded on the work of earlier international groups. The ottawa Conference made some fundamental recommendations of definitions of tourism, travelers and tourists. The United Nations Statistical Commission adopted WTO’ recommendations on tourism statistics on March 4, 1993.TourismWTO has taken the concept of tourism beyond a stereotypical image of “h oliday-making.” The officially accepted definition is:Tourism comprises the activities of persons travelin to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.” The term u sual envi-ronment is intended to exclude trips within the area of usual residence and frequent and regular trips between the domicile and the workplace and other community trips of a routine character.1. International tourism:a. Inbound tourism: visits to a country by nonresidents.b. Out bound tourism: visits by residents of a country to another country.2. Internal tourism: visits by residents of a country to their own country.3. Domestic tourism: internal tourism plus inbound tourism (the tourism market of accommodation facilities and attractions within a country).4.National tourism: Internal tourism plus outbound tourism (the resident tourism market for travel agents and airlines).Traveler Terminology for International TourismUnderlying the foregoing conceptualization of tourism is the overall concept of traveler, defined as “any person on a trip between two or more countries or between twoor more localities within his/her country of usual residence.” All types of travelers engaged in tourism are d escribed as visitors, a term that constitutes the basicconcept of the entire system of tourism statistics. Visitors are persons who travel to a country other than the one in which they generally reside for aperiod not exceeding 12 months, whose main purpose is other than the exercise of an activity remunerated from within the place visited. Visitors are subdivided into two categories:1. Same-day visitors: visitors who do not spend the night in a collective or private accommodation in the country visited: for example, a cruise ship passenger spending four hours ina port.2. Tourists: Visitors who stay in the country visited for at least one night: for example, a visitor on a two-week vacation.There are many purposes for a visit, notably pleasure, business, and other purposes, such as family reasons, health, and transit.Wordschairlift an apparatus which carries people up and sown steep slopesin chairs that hang from a moving wire 升降椅；空中缆椅camper a motor vehicle big enough to live in when on holiday, use.Having cooking equipment and beds in the back part 野营车motorbike a motorcycle 摩托车psychic of the mind as opposed to the body精神上的jurisdiction the right to use the power of an official body, esp. in order tomake decisions on questions of law 管辖权；司法权，审判权composite something made up of different parts or materials 混合物，合成物encompass to include or be concerned with (a wide range of activities,subjects, ideas) 包含，包括；涉及subdivision the act of dividing something that has already been divided,or the parts that result from doing this 再分，细分contiguous (to, with) touching, next (to); having a shared borde（正式）接触着的，接近的；接壤的multidimensional 多维的hamper to cause difficulty in movement or activity 阻碍，妨碍；牵制trivial of little worth or importance 琐碎的，没有价值的august lit noble and grand 威严的；高贵的convene to call (a group of people, committee) to meet 召集（会议）；召集开会stereotypical as in an overly simple picture or opinion of person, group, orthing老套的，旧框框的consecutive following in regular unbroken order 连续的，连贯的domicile formal or law a person’s home; the place where a personlives or is considered to live for official purposes[法]户籍，正式居住地，信处workplace the room r building in which workers perform their work工作场所；工厂；车间inbound AmE incoming; inward bound 进来的outbound mowing sway from the speaker or the starting point 外出的，离开出发点underlie to be a hidden meaning or cause of 位于……之下；成为……基础foregoing (the one) that has been mentioned 前面的（事物），刚提到的（事物）conceptualization something that form a concept or concepts of概念化remunerate to reward; pay (someone) for work or trouble（正式）给……报酬；补偿transit the going or moving of people or goods from one place toanother通行；过境Additional ReadingText A Mass TourismThe Historical SettingTourism harks back to the conquest of Alexander the Great (356-323BC) and the subsequent development of the Hellenistic urban system. It is argued that tourism requires both large claustrophobic cities and the means to escape from them, both of which were present in Greece during this period.Within modern times, the notion of tourism is closely linked to the idea of the “Grand Tour”, which spanned the 16th to 19th Centuries. The Grand Tour is a “tour of certain cities in Western Europe undertaken primarily, but not exclusively, for education and pleasure”. This later era of grand tourism was typified by long, expensive, “classical” and “romantic” visits, mainly by the British aristocracy, to France, Italy, Germany, Switzerland and the Low Countries. Over time, and with the rise of the middle professional class, the Grand Tour was patronized by a wider segment of the population. Nonetheless, only 3%~4% of the Population represented the nucleus from which Grand Tourists might have be drawn. The golden age of the Grand Tour was the 18th Century, particularly the 30 years before the outbreak of the French Revolution in 1789. By the 1830s, the length of the Grand Tour fell from an average of 40 months in the mid-16th Century to an average of only 4 months.The growth of tourism to “mass” proportions as it is known today, has its fo undation in several timely innovations: technologically in the field of transportation; and in the existence of a critical facilitating force, entrepreneurship-in the person of Thomas Cook.In 1815, 1 year after the Battle of Waterloo ended the Napoleonic wars, the first channel crossing by steamer was made (the site of the battle itself becoming a major tourist attraction). By 1812, a regular service was operated between the ports of Dover and Calais. In 1828 the first railways were laid in France and Aust ria, and in 1844 the railway reached Switzerland. “This revolution in Transport technology and the low cost, speed and efficiency that it provided, led to an immediate expansion of European tourism.”Complementing transportation technology was the existence of entrepreneurial talent, “initiative” and “organizing genius” in the person of Thomas Cook. “His originality lay in his methods, his almost infinite capacity for taking trouble, his acute sense of the needs of his clients, his power of invention and hi s bold imagination” (Young, 1973). It has been written that “thefather of modern tourism was unquestionable Thomas Cook” (English, 1986). “Cook was the perfect entrepreneur, a brilliant opportunist, quick to sense the need of his clientele…” (Turner and Ash, 1975). He was a true Schumpeterian entrepreneur-“a leader, a disturber of the peace”, who had the initiative, authority, foresight, and intuition and psyche to carry out innovations.Thomas Cook organized travel on a scale that had never been seen before. He heralded an era of organized, large-scale, relatively cheap tourism spread across national, regional and international destinations. If Europe had the “hot spots” for the Grand Tourists, the opening of the Far East, India and America, were the hallmarks of the Cook era. Until the early 1860s, Britain remained the main field of Cook’s activities; in 1862 he moved into Europe; he moved into America in 1866; took his first round-the-world trip in 1872; reached India and the Far East by the 1880s; and the first Cook hotel was established at Luxor (Egypt) in 1877.In 1862, the first true package tours were provided by Cook-all the details of transport and accommodation were pre-arranged for tourists who were, generally, of modest means. Spurred on by his example and the profits made by this entrepreneur, many imitators entered the fray. Turner and Ash write, for example, that ‘it was not long before his example was imitated; in 1863, the Stangen Travel Agency was established in Breslau. Stangen soon moved his center of operation to Berlin and became a successful rival to Cook’ (Tuner and Ash, 1975). By 19th –Century advances in transport technology, Thomas Cook and Son had effected a revolution in tourism by the end of the century. No longer the preserve of the wealth and the leisured, tourism was now an industry. While an average of 257 people per annum took part in Grand tourism during the 1547-1840 period (Towner, 1985), Cook had taken 20000 people to the Paris Exhibition of 1879-such was the magnitude of his entrepreneurial prowess.Despite the leaps and bounds that the industry experienced, tourism, until the 1930s, was still a matter of trains, boast and coaches. Travel by water transportation was a very important form of tourism during the 1920s and 1930s. The ships themselves were a form of floating hotel, where the act of travel was equated with tourism. Travel was seen as an end in itself. As if the industry has gone full circle, today, cruise tourism is one of the fastest growing segments of the international tourism industry.It was in 1950 that the first package holiday built around air transport was organized. This was undertaken by Vladimir Raitz, a Russian émigré educated at the London School of Economics. His successful company, Horizon Holidays (now merged with Thomson, the largest UK operator) was one of the top three tour operators in Britain. By the 1960s, the package holiday business began to use air transport in a major way as Raitz’s competitors, spurred on by his success also began using the aircraft.Still, foreign travel in the 1930s remained a luxury commodity within the reach of only a privileged few having both plenty of free time and considerable purchasing power. This picture was to change when, coupled with post-war peace and prosperity, came innovations in aircraft technology and changes in labor legislation, which provided paid holidays, and the development of the package tour. Aided by these innovations, mass tourism had arrived.Mass Tourism DefinedMass tourism is a phenomenon of large-scale packaging of standardized leisure services at fixed prices for sale to a mass clientele. Mass tourism refers to key characteristics that the international tourism industry displayed during the 1960s, 1970s, and 1980s. Mass tourism existsif the following conditions hold.1. The holiday is standardized, rigidly packaged and inflexible, no part of the holiday could be altered except by paying higher prices.2. The holiday is produced through the mass replication of identical units, with scale economies as the driving force.3. The holiday is mass marketed to an undifferentiated clientele.4. The holiday is consumed en masse, with a lack of consideration by tourists for local norms, culture, people or the environments of tourist-receiving destinations.Standardization and rigidity are very clear characteristics of package tours offered on a large scale. An inclusive charter tour provides the same level of transportation, accommodation, meal and transfer services to all the clients who pay the same price, visit the same sun destination, sunbathe on the same beaches, sleep in the same high-rise hotels and in the same type of beds, read the same tourist brochures, visit the same sites, stay the same length of time, take the same kinds of photographs and even buy the same souvenirs.Within the confines of mass, standardized and rigidly packaged tourism, choice, individuality, personalized services and flexibility are just not possible (or where possible, it is at horrendous prices compared with the package price). There is little place within mass tourism for the individual who wishes to be different from the crows, who wishes to use different accommodation or participate in different holiday activities. It is true that many tourists have avoided the ¹mass¹tourist holidays and many have used the relatively cheap services of mass tourism as launching pads for their own vacations. However, in the 1960s and the 1970s, these were the exceptions rather than the common trend.Mass tourism certainly had its time and place. Today the tourism industry is in crisis. Mass tourism is no longer best practice. Conditions the gave birth to it –the frame conditions, consumers, technology, production and management practices-are themselves changing. Understanding how mass tourism came about and why it was best practice at the time are key to understanding why international tourism industry is being transformed and the shape that the new best practice is taking.Text B the Implications of New TourismNew tourism will change the boundaries of the tourism industry and radically alter the position of industry players. Players closest to consumers (e.g. travel agents, hotels, cruise ships) and those in control of the industry’s information (e.g. those that own CRSs) are expect ed to gain. CRSs will increasingly become the flexible alternative to pre-packaged holidays offered by tour operators. The role of tour operators is expected to decline in importance. It is no longer relevant whether a company is an airline, a travel agent, hotel or tour operator. What becomes more relevant are the activities along the value chain that they control.These changes imply a radical transformation of the opportunities available to the various players in the tourism industry. New functions and demands will emerge (e.g. quality control, flexible holidays). While at the same time other key activities will become less important (e.g. pre-packaged tours). Thus, the position of each player within the value chain will have to be re-thought. In addition, as the rules of the game continue to change, the pressures of cooperation and /or concentration are likely to be more intense.Diagonal integration-a process whereby firms use information technologies to logicallycombine services for best productivity and most profitability-will be one of the most significant developments in the international travel and leisure industry. Diagonal integration will become a international travel and leisure industry. It will continue to blur the boundaries among industry players and make the travel and tourism industry a system of wealth-creation. Already, the boundaries within the tourism industry, and between this industry and others, are becoming increasingly blurred. Players are crossing each others’ bor ders more than ever before: banks move into travel agencies; insurance companies acquire hotel interests; airlines provide credit card; department stores operate travel agencies; and pleasure-boat companies move into hotels.The industry, as a result of this trend, will be come more “s y stem”-like in nature. One of the key implications of the trend towards diagonal integration is that competitors will increasingly come from outside the industry. Equally, diagonal integration will offer opportunities for travel and tourism players to move into other industries, particularly services.New tourism holds a number of key implications for industry players. In what follows, we will briefly examine some of the implications for tour operators, travel agents, and hotels.Tour OperatorsSeveral of the value-creation activities of tour operators will decline in importance-particularly those of packaging, risk brokerage and distribution. These functions are being increasingly superseded by computerized reservation systems. In response to the declining importance of key activities, tour operators will have to take action several fronts. They will have to:●create more flexible packaged holidays;●expand their information functions (e.g. provide computerized reservation niches for specific products of destinations);●develop creative relationships with travel agencies (selected agents could have the option of flexible packaging holidays on-line from the tour operator’s portfolio); and●control the quality of the product at al levels.Quality control at all crucial phases in the delivery of the holiday will become a key source of competitive advantage for tour operators. Tour operators will have to take a far broader view of the holiday that they deliver. They will have to find ways of better controlling and influencing the product delivered to consumers.Travel agenciesThe importance of travel agency reservations, ticketing the client advice functions are all expected to grow in importance. Already travel agencies handle a large and growing proportion of airline bookings. In creating more value from these activities, travel agencies will have to use their CRSs creatively and provide the information that consumers want.It is to ensuring the satisfaction of the travel consumers that agencies must give priority in order to ensure their own long-term survival and competitiveness. The ability of travel agents to acquire, provide and transmit unbiased information in a courteous, efficient and timely manner will be key to their competitive success. Indeed, a competitor agency will be able to copy a convenient ‘high-street’ location, subscribe to the same airline reservation system and place satellite printers in their corporate clients’ offices. However, a competitor will have tremendous difficulty in copying travel agency personnel who place the interest of the consumers first, causing them to be loyal.New opportunities for travel agencies to create value will emerge in the areas of packagingand in the representation of services other than those of tour operators. Travel agencies will have the information at their finger-tip to provide flexible itineraries. Strategically, through cooperation with other agencies, agents can increase buying power with airlines and other suppliers in order to obtain competitive prices for package components. This will allow travel agencies the avenue to provide competitively priced, flexible holiday packages. Travel agencies will also find it profitable to represent other services such as cruise ships, pleasure boats, car-rental companies, hotels, spas and other segments that will grow in importance in the travel and leisure industry.HotelsHotels will no longer be able to leave their marketing to tour operators or their reservations systems. They will have to get closer to their consumers and to travel agents in the market place. This is the only way that hotels will be able to adjust effectively their products to suit their changing clients. Being close to consumers and supplying the experiences they want have become so important that hotels can no longer simply sit back and expect their rooms to be sold.One of the key ingredients in the success of Sandals and SuperClub all-inclusive hotels in the Caribbean, for example, is the strong links they have established with travel agents in the marketplace. Nothing is left to chance. Sandals and SuperClub employ sales agents in the marketplace whose business it is to travel the length and breath of the USA (and increasingly European) markets to educate travel agents about their product, new services, new properties and new experiences being offered.Hotels will have to work more closely with their guests, listen to them and modify the services they offer to meet the new demands. Hotels will also have to identify market niches, segment the market and provide the experiences that consumers want and for which they are willing to pay.什么是旅游一提到旅游，我们首先会想到这样一些人：他们到某个特定的景点去观光、去拜访朋友或亲戚、去度假，并且过得很愉快。
旅游主题英语ppt课件
Package Tour
跟团旅游
16
What is a package tour?
• a tour arranged by a travel agent; transportation and food and lodging are all provided at an inclusive price.
18
Three largest agencies in China
• China Travel Service Head Office (CTS) 中国旅行社 • China International Travel Service Head
Office (CITS) 中国国际旅行社 • China Youth Travel Service (CYTS) 中国青年旅行社
23
• Medical tourism is often seen as adding medical services to common tourism.
24Βιβλιοθήκη Business Travel
1. What is business travel?
Travels with business purposes.
20
Benefits
• Low cost • Release anxiety • Easier to get to a special event as a group • You won’t miss attractions worth watching
21
Disadvantages
• The disadvantage of group package tour is a lack of personalized content in many cases . Tourists have to give up their individuality to adapt to the collective common.
关于旅游的英语PPT课件
4. Become Street Smart（学会见机行事）
You might already be book smart but add street smart to your persona then there’s no stopping you; it’s a killer combination. Travelling teaches you many of life’s lessons and you will gain pearls of wisdom along your journey; from being able to barter, to knowing when you are trying to be conned, there are many things new places can teach you. 你可能很会读书，但要是再能有一些生存智慧，那 就是完美的组合，你将无往不胜。旅行会教给你生 活中的许多经验教训，你一边旅行一边采集智慧之 珠；从讨价还价到不受人蒙骗，每到一个新地方， 你必然会有新斩获。
当没有人能告诉你该怎么做，你将更多地 感受自由。你就是老板。你决定要去的地 方，决定要做什么，决定要待多久。
3. Simplicity（返璞归真）
You will discover how much better life can be when you live it simply. No phone, email, TV, job, schedule, bills to pay; just you, your surroundings and your mind. Perfection.
旅游翻译ppt课件
3 增译法 增译是指为了使外国游客更好的理解某些字， 词，名而增加一些相关资料，对旅游资料中 的一些人名，地名，朝代，历史事件以及典 故等做出背景资料的增加和说明。
精品课件
元宵节那天，大红灯笼高高挂。 译文： “During the Yuanxiao Festival, also called
Falling water/spring is a study in opposites-motion and stability ,change and permanence, power and ephemerality朝生暮死 that make the human condition a paradox of welcome adventure and anxious uncertainty.
精品课件
5. 创造性翻译 创造性翻译指在不损害原文信息的前提下,不 拘泥于原文,对原文不符合译语习惯的词句、 语序进行必要的改造和调整,以期更好地服务 于读者。精Fra bibliotek课件第三节
旅游翻译中异域文化的传递策略
exercise
精品课件
1.旅游翻译中文化因素导致的翻译障碍 (1)历史制度，信仰，习俗等文化因素导致的翻
精品课件
4. 删减法 在旅游资料中，有些内容是中国传统文化特 有的产物，若逐字逐句翻译，对理解原文没 有任何帮助，甚至外国游客根本看不懂，这 时就应该适当的删改
精品课件
关于华清池有这样一段文字描写: 华清池内有一贵妃池,相传是杨贵妃当年沐浴的地方。 唐代名诗人白居易的“长恨歌”中有:“春寒赐浴华 清池,温泉水滑洗凝脂”的诗句。
and herbal cuisine 康健旅游（气功，太极，就诊及药膳）
有关旅游的英语课件共22页PPT资料
Delicious Food
The second station Let’s go to Paris by
plane!
Paris
Paris is the capital of France and is one of the liveliest cities in Europe. It is such a beautiful place that many people would like to visit it some day and I am of of them.It doesn’t have any beaches or mountains,but there are still many things to do there.For example,it has some fantastic sights,iuculding the Eiffel Tower and Paris Disneyland.
The first station
Let’s go to go to The West Lake!
Melting Snow at Broken Bridge
Spring Dawn at Sudi Causeway
Sunset Glow over Leifeng Hill
Thanks for watching!
Baguette(法式长棍面包) is the most sweet food in Paris.For many people, nothing is better than a fresh baguette!And it is very easy to make a baguette,just need four things:water, flour, salt and yeast(酵母）.It is light. And the more you eat,the more delicious it is.
travel 旅行全英文(课堂PPT)
.
34
人生至少要有两次冲动，一为奋不顾身的 爱情，一为说走就走的旅行。
.
9
➢fascinating, world-inone-island slice（一部 分）of paradise
➢ loaded with historic sights, cultural diversity, geographic variation and almost limitless activities
• Warm Water Diving River Rafting Tubing
•
An Elephant Show
.
6
Activities
• Spa
Food
Sunshine&Beach
.
7
God first created Mauritius, then copied it to create the garden of Eden in Mauritius.
.
28
Medaketiya Beach, Sri lanka
.
29
• Main beach, Sri lanka
.
30
• Pettah Market
.
31
• Seated
Buddha
.
32
我是中国人，我来旅游，导游的电话是……请联系他。
I’m Chinese. I’m here for touring. The number of my guide is …….Please call him.
英语介绍旅游景点ppt
英语介绍旅游景点pptTitle: Introduction to a Tourist DestinationSlide 1:- Title: Introduction to a Tourist Destination- Introduction: Welcome to our presentation on one of the most iconic tourist destinations in the world!Slide 2:- Title: Destination Name- Description: Provide a brief overview of the destination, including its location, significance, and unique features.Slide 3:- Title: Historical Significance- Description: Highlight the historical importance of the destination, focusing on key events, landmarks, and cultural heritage.Slide 4:- Title: Natural Beauty- Description: Showcase the natural beauty of the destination, featuring stunning landscapes, wildlife, and any renowned natural landmarks.Slide 5:- Title: Local Culture- Description: Explore the local culture and traditions, including cuisine, art, music, and festivals, that make this destination a culturally rich experience for travelers.Slide 6:- Title: Must-Visit Attractions- Description: Present a list of must-visit attractions in the destination, ranging from famous landmarks to hidden gems known only to the locals.Slide 7:- Title: Popular Activities- Description: Display a variety of activities available for visitors, such as hiking, water sports, city tours, shopping, and any other popular recreational options.Slide 8:- Title: Accommodation- Description: Provide information about the available accommodation options in the destination, including hotels, resorts, and homestays, along with any unique features they offer.Slide 9:- Title: Transportation- Description: Discuss the transportation options available for travelers to reach and move around the destination, including airports, public transportation, and car rental services if applicable. Slide 10:- Title: Travel Tips- Description: Share useful travel tips for visitors to ensure a comfortable and enjoyable experience, such as recommended packing essentials, local customs and etiquette, and safety precautions.Slide 11:- Title: Conclusion- Summary: Recap the main highlights of the destination and end the presentation on a positive note, encouraging the audience to plan their visit soon.Slide 12:- Title: Contact Information- Description: Include contact information, such as a website, email address, or social media handles, for further inquiries and bookings.Slide 13:- Title: Q&A- Description: Allow time for questions and answers from the audience, providing additional information and addressing any queries they might have.Slide 14:- Acknowledgments: Thank any individuals or organizations that contributed to the presentation, including photographers, local tourism boards, and research sources.Note: Adapt the content and add relevant images or visuals to make the presentation engaging and visually appealing.。
口语课旅游Travelling ppt课件
When in Rome, do as the Romans do.
Let’s eat out! 咱们出去吃饭吧！
Chinese restaurant ? VS
• 出游时间
• Travel time • 走五分钟
• 5minutes’ walk • 坐四个小时大巴
• 4-hour travel by coach • 坐三小时飞机
• 3 hours travel by plane • 坐两个小时船
• Two-hour travel by ship
2. Price:
most about...？ • ...
出国旅游前常用口语
1. I have so many things to do before I leave. 我走之前还有很多事情要做。
2. I have to drop by the bank to get some money. 我得到银行去取一下钱。
EUROSTAR(欧洲之星) is high-speed railway which connects England and France. The highest speed can be up to300km/h. If you travel from London to Paris by EUROSTAR, it only takes 2 hours and 20minutes.
Make your dialogue！
• Useful sentences for you. • Do you like/enjoy/love travelling？ • Where...？ • How...？ • Where...visit？ • How much...? • How long...? • How do you like about.../What do you like
旅游景点的英文ppt
旅游景点的英文pptTravel DestinationsSlide 1: Introduction- Welcome to our presentation on travel destinations- We will be showcasing some of the most popular tourist spots around the worldSlide 2: Paris, France- Paris is known as the "City of Love" and is famous for its iconic landmarks- Must-visit attractions include the Eiffel Tower, Louvre Museum, and Notre-Dame CathedralSlide 3: Rome, Italy- Rome is a city with a rich history and offers a unique blend of ancient ruins and modern attractions- The Colosseum, Vatican City, and Trevi Fountain are some of the top sights to seeSlide 4: Tokyo, Japan- Tokyo is a bustling city with a mix of traditional and futuristic attractions- Highlights include the Tokyo Tower, Shibuya Crossing, and Meiji ShrineSlide 5: New York City, USA- New York City is a vibrant metropolis with a diverse culture and countless attractions- Central Park, Times Square, and Statue of Liberty are some of the must-see spotsSlide 6: Sydney, Australia- Sydney is a beautiful city known for its stunning beaches and iconic structures- Sydney Opera House, Bondi Beach, and Sydney Harbour Bridge are top tourist spotsSlide 7: Conclusion- These are just a few examples of the countless travel destinations available worldwide- Whether you're interested in history, culture, or natural beauty, there's always a place to exploreSlide 8: Thank You- Thank you for joining us on this virtual journey through some amazing travel destinations。
《旅游英语汉译英》课件
CATALOGUE
目 录
• Case Analysis of Tourism English Translation from Chinese to English
• The Future Development and Prospects of Tourism English Translation from Chinese to English
In the future, tourism English translation will pay more attention to cross-cultural communication and dissemination effects, with higher requirements for the comprehensive quality and professional ability of translators. Meanwhile, with technological progress, tourism English translation will become more intelligent and efficient.
VS
Importance
With the development of the global tourism industry, tourism English translation is of great significance in enhancing the international image of Chinese tourism destinations, attracting more foreign tourists, and promoting cross-cultural communication.
英语ppt之旅游景点介绍精编版
Wulingyuan 武陵源
Wulingyuan with peaks, rocks, valleys, Silk, famous cave, there is "the first Church Hill" reputation.
Wulingyuan Scenic Area, made up of the First National Forest Park-Zhangjiajie and two nature sights Suoxi Gully(索溪峪 ) （['gʌlɪ]）and Emperor Mountain(天子山). In these place pavilions(亭), bridges, caves, lakes and waterfalls are everywhere.
What’s more, appropriate temperature, fresh air makes this famous city a particularly suitable for Habitat living city .
• What attract us in Guilin is not only their beautiful natural scenery, but also something others,such as Guilin’s various delicacies (['delɪkəsɪ],佳肴) and the colorful Nightlife .ຫໍສະໝຸດ Square Market
It once was political, economic and cultural center of the song dynasty. It distributes on a north-south axis, and its center has a ladder square, around which four lanes lead to the four wings.