新编国际商务英语函电教学资料lesson16
国际商务英语函电课件ppt
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
新编国际商务英语函电教学资料lesson18
delay
• delay (n.& vt.) 推迟；延期
• Any delay in opening L/C will doubtlessly involve
us in trouble. •任何开证延误都将无疑使我们陷入困境中。
•In this case, we have to delay the shipment to
Lesson 18
Asking for Payment by T/T
Text
Exs.
回首页
Text study
• Dear Simon, • We are pleased to inform you the electric shavers under our last contract are well accepted by our customers. We want to order another 1500 pieces for the coming Father’s Day. • We always do business on L/C basis, but it may cause delay in execution of the contract. For this order, we’d like to pay by T/T. We make this arrangement so as to ensure April shipment. We will T/T 30% of invoice value to your account when placing order, the balance of 70% after receiving your fax copy of Bill of Lading. • We believe you will satisfy us considering our long friendly relations. • Looking forward to your favorable reply.
《新编国际商务英语函电(第三版)》课件PPT：Lesson23
• 如果你们急需这些商品，我们可以在五月装运。
• If you are badly in need of these goods, we can effect shipment in May.
NOTES
comply with one’s request 满足某人的要求 • = meet one’s request • = grant one’s request • We regret to say that we cannot comply with your request.
____ Shanghai on or about June 2.
A. on B. from
C. at
D. in
• 8. We wish to stress that shipment must be made _____the
prescribed time limit, as a further prolong will not be
C. for
D. to
• 5. We regret the delayed delivery and the ____inconvenience .
A./
B. cause C. caused D. causing
1
2
3
4
• 6. _____our customers now urgently need the goods, we must
《新编国际商务英语函电(第三版)》课件PPT：Lesson26
• According to Contract No. 238, you will insure the above goods against All Risks for 110% of the invoice value. But now we prefer to have the shipment insured for 130% of the invoice value.
Exercise II
• Choose the appropriate words to fill in the blanks.
Exercise III
• Translate the following sentences to English.
Exercise IV
• Translate the following letter into English.
Text
Exercises
• 1. We only cover WPA without taking ____ consideration of War Risks.
A. in B. on
C. with
D. into
• 2. Unless otherwise instructed, we will ____ insurance with the PICC against All Risks.
环宇进出口公司收到 Abe Brown & Sons公司 要按发票金额130%投 保的信函后，征得保险
《国际商务函电》PPT课件
第五页，共18页。
e.g. 1. Our shop, in Canada, was destroyed by fire. e.g. 2. Our shop in Canada was destroyed by fire.
This style is widely used today because it is easy to type and therefore efficient.
第十三页，共18页。
第十四页，共18页。
also called Semi-block: : This is similar to the Fullblocked layout style but the date is placed on the right. The Subject is centered. The complimentary close and the signature start from the middle.
You say: We sent your Order 319 on 13 April.
第四页，共18页。
3) The third principle is correctness : You have to make sure that both the
language and facts are correct. In terms of language, you should make sure
You say: You will be pleased to hear that you will soon be able to have a free customer service for your newly purchased refrigerator for 3 years.
商务英语函电Lesson16
exceed v. 超过 • Demand exceeds supply . 供不应求 • Supply exceeds demand. 供过于求。
NOTES
• If the order exceeds USD 10000by L/C. • 目前市场上对男式鞋子的供过于求。 At present, the supply for Men’s Shoes exceeds the demand in the market at present.
NOTES
• It doesn’t pay to pack the goods in wooden cases.
payable adj. 应付的 • The commission payable to you should be USD 5,000.
L/C (letter of credit) 信用证
involve v. 涉及，牵涉 • involve sb in trouble/difficulties 令某人陷入困境 • We hope this arrangement will not involve you in trouble. • 我们希望这次装船延误不会给你们带来麻烦。 • We hope the delay of shipment will not involve you in trouble.
NOTES
• 中国将保持紧缩的货币政策来抑制通货膨胀，
而美国将放松银根以刺激需求。
D/A
• documents against acceptance 承兑交单
D/P • documents against payment 付款交单
NOTES
16
Content Words Text Exercises
商务英语写作电子教案 外贸英语函电
商务英语写作电子教案PPT 外贸英语函电一、教学目标1. 理解外贸英语函电的基本概念和重要性。
2. 掌握外贸英语函电的基本格式和常用表达。
二、教学内容1. 外贸英语函电的定义和作用2. 外贸英语函电的基本格式3. 外贸英语函电的常用表达三、教学方法1. 讲授法：讲解外贸英语函电的基本概念、格式和常用表达。
四、教学步骤1. 导入：介绍外贸英语函电的定义和作用，激发学生的学习兴趣。
2. 讲解：讲解外贸英语函电的基本格式和常用表达，让学生掌握基本知识。
五、教学评价1. 课堂参与度：观察学生在课堂上的发言和讨论情况，评估学生的参与度。
3. 小组合作：评估学生在小组合作中的表现，包括沟通、协调和合作能力。
教学资源：PPT、实际外贸英语函电案例、练习材料。
六、教学资源1. 教材：《商务英语写作》、《外贸英语函电》等。
2. 电子教案PPT：涵盖外贸英语函电的基本概念、格式和常用表达。
3. 实际案例：提供一些真实的外贸英语函电案例，供学生分析和练习。
4. 练习材料：提供一些练习题和模板，帮助学生巩固所学知识。
5. 在线资源：推荐一些相关的在线学习资源，如外贸英语函电模板、常用词汇等。
七、教学安排1. 课时：本课程共计32课时，每课时45分钟。
2. 教学进度：按照教案PPT的顺序进行教学，每节课讲解和练习相应的知识点。
3. 课堂活动：结合讲授法、案例分析法和练习法，引导学生积极参与课堂讨论和练习。
4. 作业布置：每节课布置相应的作业，要求学生巩固所学知识。
八、教学注意事项1. 针对学生的不同水平，适当调整教学内容和难度。
2. 鼓励学生多开口说英语，提高他们的口语表达能力。
4. 及时给予学生反馈，帮助他们发现和纠正错误。
九、教学拓展1. 组织学生参加商务英语写作比赛，提高他们的写作水平。
2. 邀请外贸公司的专业人士来讲座，分享实际工作经验和技巧。
3. 组织学生参观外贸公司，了解外贸业务流程和函电应用。
4. 推荐学生参加相关的商务英语培训课程，提高他们的综合商务英语能力。
商务英语函电专业课教案Unit
商务英语函电专业课教案Unit 1-5一、Unit 1: Introduction to Business English Correspondence Objective:To familiarize students with the importance of business English correspondence and its role in international business munication. Content:1. Definition and types of business English correspondence.2. Importance of business English correspondence in international trade.3. Basic ponents of a business letter.Activities:1. Discuss the importance of business English correspondence in groups.2. Analyze sample business letters to identify the basic ponents.3. Practice writing a simple business letter.Assessment:1. Group discussion participation.2. Analysis of sample letters.3. Written assignment: Write a business letter.二、Unit 2: Elements of Effective Business WritingObjective:To teach students the essential elements of effective business writing. Content:1. Clarity and conciseness.2. Correct grammar and punctuation.3. Professional tone and language.4. Organized structure and format.Activities:1. Analyze sample letters with ineffective writing elements.2. Practice writing exercises focusing on clarity, conciseness, grammar, and punctuation.3. Discuss the importance of professional tone and language.4. Create a business letter template.Assessment:1. Analysis of sample letters.2. Writing exercises.3. Business letter template creation.三、Unit 3: Writing Professional Business LettersObjective:To guide students in writing professional business letters.Content:1. Formatting business letters.2. Writing clear and concise sentences.3. Using proper salutations and closing.4. Proofreading and editing.Activities:1. Study different business letter formats.2. Practice writing clear and concise sentences.3. Role-play different scenarios requiring business letters.4. Edit and proofread sample letters.Assessment:1. Formatting and structure of written assignments.2. Clarity and conciseness of written assignments.3. Correct salutations and closings.四、Unit 4: Business E CommunicationObjective:To familiarize students with the appropriate use of business e munication.Content:1. Differences between business letters and es.2. Rules for effective business e munication.3. Formatting and structuring business es.4. Sample business e templates.Activities:1. Compare business letters and es.2. Discuss rules for effective business e munication.3. Practice writing business es using sample templates.4. Peer review and feedback on e writing.Assessment:1. Comparison of business letters and es.2. Writing exercises using sample templates.3. Peer review and feedback.五、Unit 5: Writing Effective Business Proposals Objective:To teach students how to write effective business proposals. Content:1. Understanding the purpose of a business proposal.2. Elements of a successful business proposal.3. Structuring and formatting business proposals.4. Writing persuasive and pelling proposals.Activities:1. Analyze sample business proposals.2. Practice writing a business proposal.3. Role-play presenting business proposals.4. Provide feedback on peer proposals.Assessment:1. Analysis of sample proposals.2. Writing exercises: writing a business proposal.3. Presentation skills and feedback.六、Unit 6: Formatting and Structuring Business ReportsObjective:To guide students on how to format and structure business reports effectively.Content:1. Basic ponents of a business report.2. Formatting guidelines for business reports.3. Structuring the report for clarity and effectiveness.4. Using appropriate language and tone in reports.Activities:1. Analyze sample business reports to understand their ponents.2. Practice formatting and structuring a business report.3. Discuss the use of language and tone in reports.4. Peer review and feedback on report writing.Assessment:1. Analysis of sample reports.2. Formatting and structure of written assignments.3. Use of language and tone in reports.七、Unit 7: Writing Effective Memos and NotesObjective:To familiarize students with the skills required to write effective memos and notes.Content:1. Differences between memos and notes.2. Purposes and uses of memos and notes in business munication.3. Formatting and structuring memos and notes.4. Examples of effective memos and notes.Activities:1. Discuss the differences between memos and notes.2. Practice writing a memo and a note.3. Analyze sample memos and notes to understand their structure.4. Peer review and feedback on memo and note writing. Assessment:1. Analysis of sample memos and notes.2. Writing exercises: writing a memo and a note.3. Peer review and feedback.八、Unit 8: Business Negotiation CorrespondenceObjective:To teach students how to write effective business negotiation correspondence.Content:1. Purpose and importance of business negotiation correspondence.2. Strategies for writing effective negotiation letters.3. Sample negotiation scenarios and corresponding letters.4. Language and tone in negotiation correspondence.Activities:1. Discuss the purpose and importance of business negotiation correspondence.2. Practice writing negotiation letters based on sample scenarios.3. Role-play negotiating based on the written letters.4. Provide feedback on peer negotiation correspondence. Assessment:1. Analysis of sample negotiation letters.2. Writing exercises: writing a negotiation letter.3. Negotiation skills and feedback.九、Unit 9: Writing Business PlansObjective:To guide students on how to write effective business plans. Content:1. Understanding the purpose of a business plan.2. Elements of an effective business plan.3. Structuring and formatting the business plan.4. Writing clear and concise objectives and strategies.Activities:1. Analyze sample business plans to understand their elements.2. Practice writing a business plan.3. Discuss the use of language and tone in business plans.4. Peer review and feedback on business plan writing. Assessment:1. Analysis of sample business plans.2. Formatting and structure of written assignments.3. Use of language and tone in business plans.十、Unit 10: Emerging Trends in Business Communication Objective:To familiarize students with emerging trends in business munication. Content:1. Overview of emerging trends in business munication.2. Social media and its role in business munication.3. E etiquette and best practices.4. The impact of technology on business munication.Activities:1. Discuss emerging trends in business munication.2. Explore the role of social media in business munication.3. Role-play scenarios involving e etiquette and best practices.4. Analyze the impact of technology on business munication. Assessment:1. Class discussions and participation.2. Analysis of social media's role in business munication.3. Application of e etiquette and best practices.4. Understanding of the impact of technology on business munication. 十一、Unit 11: Case Studies in Business CommunicationObjective:To provide students with real-life examples of business munication scenarios and analyze their effectiveness.Content:1. Case studies of successful and unsuccessful business munication.2. Analysis of the strategies and techniques used in the case studies.3. Identifying lessons learned from the case studies.4. Application of knowledge from case studies to practical scenarios. Activities:1. Present and discuss assigned case studies.2. Analyze the effectiveness of the munication strategies used.3. Identify the key factors that contributed to the success or flure of the munication.4. Role-play applying the lessons learned from the case studies to practical scenarios.Assessment:1. Analysis and discussion of case studies.2. Application of lessons learned to practical scenarios.3. Peer review and feedback on presentations and role-plays.十二、Unit 12: Professional E and Letter Writing PracticeObjective:To enhance students' proficiency in writing professional es and letters through practice and feedback.Content:1. Review of e and letter writing guidelines.2. Practice writing various types of professional es and letters.3. Peer review and feedback on writing assignments.4. Editing and polishing drafts to create final versions.Activities:1. Review best practices for writing professional es and letters.2. Participate in writing exercises, including responding to mock scenarios.3. Exchange written assignments with peers for review and feedback.4. Revise and refine drafts based on feedback to create polished final products.Assessment:1. Analysis and discussion of best practices for professional writing.2. Quality of written assignments, including clarity, conciseness, and professionalism.3. Improvement shown in revisions based on peer feedback.十三、Unit 13: Business Presentation SkillsObjective:To equip students with the skills needed to deliver effective business presentations.Content:1. Key ponents of a successful business presentation.2. Preparation and organization techniques for presentations.3. Effective use of visual ds and slides.4. Delivery and munication skills during the presentation.Activities:1. Analyze样本商务演讲以了解其关键组成部分。
新编国际商务英语函电教学资料lesson19
修改信用证
to amend L/C
延展信用证
to extend L/C
execute
•execute v. 执行订单 We will execute our contracts to the full. 我们将完全履行合同。 Please try your best to execute this order. 请尽最大努力执行这个订单。
in accordance with
• in accordance with = according to 按照，与···一致
•The quality of our shipment will be in exact accordance with that of the sample.
我方所交货物的质量将和样品完全相符。
invite your attention to our Order No.721 for ten Beer Brand No.TX81 of Sightseeing Vehicles, which we sent you about 2 days ago an irrevocable L/C which expires on October 12. • As we all know the delivery date is approaching and our end users are badly in need of the goods, we shall be thankful very much if you will effect shipment without any delay. • We must point out that any late shipment of our order will undoubtedly place us in no small difficulty and any losses arising from which will be borne by you. • Thank you for your kind cooperation.
《新编外经贸英语函电与谈判》unit one教案33页PPT
6、最大的骄傲于最大的自卑都表示心灵的最软弱无力。——斯宾诺莎 7、自知之明是最难得的知识。——西班牙 8、勇气通往天堂，怯懦通往地狱。——塞内加 9、有时候读书是一种巧妙地避开思考的方法。——赫尔普斯 10、阅读一切好书如同和过去最杰出的人谈话。——笛卡儿
《新编外经贸英语函电Байду номын сангаас谈 判》unit one教案
31、别人笑我太疯癫，我笑他人看不 穿。(名 言网) 32、我不想听失意者的哭泣，抱怨者 的牢骚 ，这是 羊群中 的瘟疫 ，我不 能被它 传染。 我要尽 量避免 绝望， 辛勤耕 耘，忍 受苦楚 。我一 试再试 ，争取 每天的 成功， 避免以 失败收 常在别 人停滞 不前时 ，我继 续拼搏 。
33、如果惧怕前面跌宕的山岩，生命 就永远 只能是 死水一 潭。 34、当你眼泪忍不住要流出来的时候 ，睁大 眼睛， 千万别 眨眼!你会看到 世界由 清晰变 模糊的 全过程 ，心会 在你泪 水落下 的那一 刻变得 清澈明 晰。盐 。注定 要融化 的，也 许是用 眼泪的 方式。
35、不要以为自己成功一次就可以了 ，也不 要以为 过去的 光荣可 以被永 远肯定 。
新编国际商务英语函电
阅读感受
阅读这本书，我最大的感受是商务英语函电的严谨性和专业性。每一封函电 都是一个小小的商业世界，每一个词汇、每一个句子都承载着丰富的商业信息和 文化内涵。在函电的撰写过程中，我们不仅要注意语言的准确性和流畅性，还要 充分考虑对方的文化背景、商业习惯，确保信息能够准确、有效地传达。
阅读感受
同时，书中还提供了大量的实际案例，让我能够更直观地了解商务英语函电 在实际操作中的应用。这些案例既有成功的经验，也有失败的教训，让我深刻认 识到商务函电在商业沟通中的重要性。
作者简介
作者简介
这是《新编国际商务英语函电》的读书笔记，暂无该书作者的介绍。
谢谢观看
目录分析
实践操作篇：在这一部分，目录提供了大量真实的商务场景案例，指导学习 者如何在实际工作中运用所学的商务英语函电知识。通过案例分析，学习者可以 更加深入地理解商务英语函电的实际应用。
目录分析
拓展知识篇：该部分涵盖了商务英语函电相关的其他知识，如电子邮件礼仪、 跨文化沟通等。这些内容有助于学习者提升综合沟通能力，更好地适应国际商务 环境。
精彩摘录
书中还摘录了许多关于订单确认、付款、投诉处理等商务场景的信函。这些 信函不仅语言地道、表达清晰，还充分展示了商务英语的实用性和灵活性。通过 学习这些信函，读者可以更好地掌握商务英语函电的写作技巧，提高在国际商务 沟通中的应对能力。
精彩摘录
《新编国际商务英语函电》这本书的精彩摘录为我们提供了丰富的商务英语 函电知识和实践指导。通过学习和模仿这些摘录，我们可以更好地掌握商务英语 函电的写作技巧，为未来的国际商务活动打下坚实的基础。
目录分析
基础知识篇：这部分主要介绍了商务英语函电的基本概念、特点和写作原则。 通过学习这些内容，学习者可以建立起对商务英语函电的基本认识，为后续的学 习打下基础。
《新编国际商务英语函电(第三版)》课件PPT：Lesson23
A. by
B. for
C. in
D. with
• 4. Since the purchase is made on FOB basis, you are to ship the
goods to London by a steamer to be designated _____us.
A. by
B. for
D. within
• 2. Direct steamers to your port are few _____ the winter
season.
A. but B. yet
C. with
D. during
• 3. Please try your best to ship our order _____ that steamer.
considered by our end users.
A. within B. without C. beyond D. out
• 9. We can supply 50 tons_____ stock and the rest in May.
A. on B. in
C. from
D. at
• 10. The steamer is ______ to sail for Hong Kong on December
能满足对方提前发货的
要求，但承诺按合同交 货。
Text
Exercises
23
Asking for Advancing Shipment
Content Words
• Dear Mr. Liu,
• We refer you to our Contract No.533.
自考国际商务英语lesson16
(3) The doctrine of proximate cause (4) Three basic types of marine insurance A. Free from particular average (F.P.A.) B. With particular average (W.A.) C. All risks
• The insurance company will not entertain the claim if the risk covered is not the proximate cause of the loss.
• •
11. Proximate cause of the loss 近因原则: It means that when an insurance policy is made out to cover a certain risk, a claim becomes payable only if that risk occurred as the proximate (closest) cause of the loss suffered. 12. Forwarding charges 转运费 13. F. P.A.平安险: Free from particular average 14. W.P.A. (Or W.A.) 水渍险: With particular average 15. Adversely affected 受到负面影响 16. Force majeure 不可抗力: Social or natural calamities that take place beyond the control of a contraction party.
• •
商务英语函电（课件+答案）李蕾I...
商务英语函电（课件+答案）李蕾I...习题答案Unit One Business Letter-Writing and Its LayoutPart Four: ExercisesI. Answer the following questions:1. Generally speaking, the functions of a business letter may be said to be:1) To ask for or to convey information;2) To deal with matters concerning negotiation of business;3) To confirm cables, telexes, telephones or face-to-face talks, especially importantones2. Because at present many business messages are sent by way of fax or e-mail, andthe language and the style used in fax and e-mail are quite similar to those used in the traditional letter, letter-writing is again considered quite important in our business activities, other than telexes or telegrams.3. An effective business letter requires of our writers good English and basicknowledge of international trade business.4. They are the basic principles of good business letters, which are commonly called “the seven C’s”, i.e. 1) Consideration; 2) Courtesy; 3) Clarity; 4) Conciseness; 5) Concreteness; 6) Correctness 7) Completeness.5. The “You-attitude” means that we should prepare every message with the reader inmind and try to put ourselves in his place. To put it more clearly, we should try to see things from his point of view, visualize him in his surroundings, see his problems and difficulties and express our ideas in terms of his experience.6. Conciseness means saying what you have to say in the fewest possible wordswithout losing clarity, courtesy, completeness and good English.7. They are the older/conventional indented style and the modern/fashionable blockedstyle.8. The features of the indented letter style are as follows:1) Each paragraph is indented four spaces.2) “Closed Punctuation” is used.3) The complimentary close is centered, and so is the signature.The features of the blocked letter style are as follows:1) All typing lines begin at the left margin.2) “Open Punctuation” is more often used than “Closed Punctuation”.3) At times the date is placed in its usual position on the right.9. There are seven basic parts in a business letter. They are: 1) the Letterhead, 2) theDate, 3) the Inside Name & Address, 4) the Salutation, 5) the Body (the Message), 6) the Complimentary Close, and 7) theSignature.10. The business letter must be dated. An undated letter has no legal force.11. 1) J. B. Peterson & Co.12. The first paragraph usually refers to previous correspondence; the paragraphs thatfollow will contain further details of the subject and the closing paragraph is a statement of your intentions, hopes or expectations concerning the next step.13. The “Identification Marks”means the initials of the signer of the letter and theinitials of the typist, it is usually typed at the lower left margin (two lines) below the typed name of the signer.14. We should have the “Enclosure Notation”on our stationery if we are to attachsomething to our letter since this notation is useful not only to those sending the mail but also to those receiving it. If the letter shows that there is an enclosure, the person folding the letter is reminded to include it and the person opening the letter can easily check to be sure that the enclosure is included. This is done also for filing purpose.15. The essential elements on our business envelope are: 1) the return address; 2) theoutside name and address; 3) the stamp.II. Multiple choice:1. B2. C3. A4. D5. D6. B7. A8. C9. D10. DIII. Fill in the blanks with appropriate words:1. 1) Consideration2) Courtesy3) Clarity4) Conciseness5) Concreteness6) Correctness7) Completeness2. Good, straight-forward, simple3. 1) the indented style2) the blocked style4. 1) the Letterhead2) the Date3) the Inside Name & Address4) the Salutation5) the Body (the Message) 6) the Complimentary Close7) the Signature5. good English6. legal force/authority7. a personal element8. legal force/authority9. 1) return address2) outside address3) envelope10. “You-attitude”IV. Arrange the following in the form of a letter, and then write an envelope for it:Sichuan Provincial Textiles Import & Export Corporation182 Jianghan Road, 610031,Chengdu, Sichuan, ChinaTel: 028-******** Fax: 028-********E-mail:****************Web-site: /neic/gsjj.htmFebruary 23, 2009The Pakistan Trading Company15 Broad StreetKarachiPakistanAttention: Import Dept.Dear Sirs,Subject: First EnquiryYour name and address have been given to us by ABC Co., London as a prospective buyer of Chinese Silk Piece Goods. As this item falls within the scope of our business activities, we shall be pleased to enter into direct trade relations with you.To give you a general idea of the various kinds of silk piece goods now availablefor export, we enclose a pamphlet and a pricelist for your reference. Quotations and sample books will be airmailed to you upon receipt of your specific enquiry.We look forward to your favorable reply.Yours faithfully,Sichuan Provincial Textiles Import & Export Corporation(signature)Li PingMagagerEnc. As StatedV. Fill in the missing parts:16 October, 2009 ManagerABC Co.123 Fifth AvenueNew YorkU.S.A.Dear Madam or Sir,Subj:/Re: Mr. Jack Harper’s AddressOur Sales Manager, Mr. Jack Harper, will be in New York on business for ten days. His address is as follows:…We should be glad if you could contact him directly.Yours faithfully,(signed)Encl.c.c.VI. Translate the following into Chinese:1. 信⽂是你的主题的⼀种书⾯形式。
国际商务函电教案
Unit 1 Basic Knowledge of Business Letter Writing???? 第1单元商务书信写作的基础知识●Purpose：让学生掌握商务英语书信的格式及构成。
●Outline:ⅠForm and Structure of Business letter 商务书信的格式及构成?ⅡThe ways of writing parts 各部分的写作要领Ⅲaddressing envelopes 信封的写法ⅣWriting Principles of the Business letter 写信的原则●Main Points1、 Form and Structure of Business letter2、英美书信的不同写法●Methods●Time Allotment●CourseⅠForm and Structure of Business letter 商务书信的格式及构成?Form格式：（1）、Full Block Form齐头式（2）、Modified Block?Form with Indented Style混合式（3）、Modified Block?Form 改良式（4）、Simplified form 简化式?Structure构成：a、 Letterhead 信头b、 Reference and date 编号和日期????c、 Inside name and address 封内地址d、 Attention line 注意事项?e、 salutation?称呼??f、Subject line 事由????g、 Body 信文h、 Complimentary Close 结尾礼词i、Signature 签署j、Enclosure 附件k、 Carbon copy notation 抄送?L、Postscripts?附言ⅡThe ways of writing parts 各部分的写作要领Ⅲaddressing envelopes 信封的写法ⅣWriting Principles of the Business letter 写信的原则Ⅴ英美书信的不同写法（1）、英式的书信格式是缩行式或混合式,而美式则是绝对平头式或改良平头。
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exceed
• exceed (v. ) 超过 • The sales exceeded our expectation. • 销售量超出了我们的预期。
• For your information the supply exceeds the
demand in the market at present. • 供你方参考目前市场上供过于求。
Exercise IV
LESSON 16
As regards payment terms, our usual practice is to 1 by confirmed irrevocable L/C payable against sight draft. In view of the small amount involved, we can accept 2 T/T. If the amount doesn’t exceed USD10,000, we agree 3 to pay by D/P. We are prepared to purchase 200 mt steal on basis of collection. Payment by L/C will tie up our funds for 3 to 4 5 months.
• You are so accommodating to repack the goods into small packages at your own cost.
extend
• extend (v.) 给予 • We really appreciate the support you have extended to us for the past years. • 我们真的很感谢你们在过去几年里给予我们的支 持。
involved
• involved （adj.）涉及的
• As the extra charges involved are small, we will pay by T/T. • 由于所涉及的额外费用少，我们将用电汇支付。 • involve （v.）涉及，牵涉 • We hope this arrangement will not involve you in trouble. • 我们希望这样的安排不会使你们陷入困境中。
• That will tie up our money and increase our cost. • 那会积压我们的资金，并增加我们的成本。
tight monetary policy
• tight monetary policy 紧缩的货币政策
• China will maintain a tight monetary policy to contain inflation, while the US will loosen monetary policy to stimulate demand. • 中国将保持紧缩的货币政策来抑制通货膨胀，而
美国将放松银根以刺激需求。
D/A & D/P
• D/A = documents against acceptance 承兑交单
• D/P = documents against payment 付款交单
Text study (Part B)
• Dear Mr. Brook, • In reply to your letter of June 5 asking for easier payment terms, we are regretful to inform you that we can’t accept your proposal. • For initial transaction of a new customer, D/P or D/A is only accepted if the amount involved is less than USD 2,000. As your order exceeds that figure, we have to insist on payment by L/C. • It’s our usual practice, we sincerely hope that you will not think us unaccommodating. We may consider extending you an easier payment terms when the long business relations are established. • Please consider the matter again and kindly let us have your final decision asap.
unaccommodating
• unaccommodating (adj. ) 不与人方便的，不通融 的 • As we have to adhere to our rules, please don’t considerate us unaccommodating. • accommodating (adj. ) 肯通融的，乐于助人的
importing this kind of medicine.
• 在进口这种药品前，我们必须申请进口许可证。
issuance
• issuance (n. ) （信用证等）的开出，发行
• issue (v. ) 开出（信用证等），签发 • The covering L/C will be issued through Singapore Development Bank within this week. • Please find the enclosed the Quality Inspection Certificate issued by Chinese Commodity Inspection Bureau.
• It doesn’t pay to pack the goods in wooden
cases.
payment
payable（adj.）应付的
• The commission payable to you should be USD
5,000. • in payment of / for 用于支付 • We enclose a check for EUR 1,500 in payment of all commissions due to you. • We enclose a check for EUR 1,500 in payment for the 100 dozen shirts we ordered.
Text study (Part A)
• If you would accept payment by D/A or D/P, we are sure
that such a favor would help us in obtaining more orders
for you. • Your careful consideration of the above will be highly appreciated.
• We are prepared to extend you a 3% special
commission. • 我们愿意给你3%的特别佣金。
Exercise I
LESSON 16
1 2 3 4 5
C A
C
C
B
Exercise II
LESSON 16
1 2 3 4 5
exceeds, an, is involved
shipment date
but
is, payment
Exercise III
LESSON 16
1) the goods are out of stock. 1 2) we only accept sight L/C 1) The latest catalogue and price list. 2 2) The introduction to your usual practice. 1) 5% commission … the order exceeds 5000 cases. 3 2) time L/C … the amount is less than USD10000.
deposit • deposit (n. ) 存款，保证金
• We will T/T you 30% of the invoice value as
deposit when placing order.
• 下单时我们将发票金额的30%电汇给你方作为定
金。
tie up
• tie up 占压，积压
Lesson 16
Asking for Easier Payment Terms
Text A
Text B
Exs.
回首页
Methods of Payment
Remittance M/T D/D T/T
商业信用
Collection D/P D/A
Letter of Credit
银行信用
Text study (Part A)
• Dear Miss Wu, • Thank you for your offer of 2nd June. We find all the terms and conditions acceptable but payment. You require payment by confirmed irrevocable L/C payable against sight draft. • As you know, when applying for the issuance of L/C, we have to put a deposit in the bank. This will tie up our funds for over 3 months. Besides, the banking charges are particularly high under current tight monetary policy. It really costs us too much on L/C basis.