公关文稿翻译说课

• From: The Managing Director
FOR
PLEASE
• To: Personnel Managers
Action
Display
• Date: 18th March, 2007
Comment
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•
Information
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•
Discussion Pass To:_________
在此谨向各位表达我个人最诚挚的欢迎，并衷 心期盼各位的来访将会卓有成效而且意义深远。
谢谢！
四.教学过程
商务演讲（Business Speeches）
National Conference of the Telecommuting Good morning and welcome to the tenth National Conference of the Telecommuting Advisory Council. We are glad to see so many of you here today, proving what we have known since our inception in 1987: that telecommuting is a viable and important work style which has grown tremendously in recent years, largely due to your efforts. Many of you are responsible for implementing telecommuting programs at your companies; others among you are responsible for the government programs that are funding community telecasters throughout the nation; and still others among you are businesspeople who recognize the economic bonus telecommuting can offer, not only to the telecommunications industry, but to community businesses that benefit as workers stay closer to home. The Telecommuting Advisory Council has also established a presence on the World Wide Web, our newsletter is growing every month, and our quarterly audio conferences have met with enthusiastic approval from our membership. We expect more of the same in the next ten years as larger numbers of the working population discover the benefits of telecommuting and as employers and community governments discover the economic, qualitative, and environmental benefits of allowing workers to telecommute. We’re very excited about being at the forefront of this new development, and we know that by the end of this weekend, you will leave our conference not only with new friends and associates who can support your efforts in the telecommuting field but also with new information, ideas, and skills gained from the distinguished faculty and panel representatives we’ve been able to assemble. So, again, I welcome you, and look forward to seeing all of you at our breakfast forum on Sunday.
重 教学重点: 公关文稿的翻译原则和
技巧；
点
和 教学难点: 奥巴马芝加哥获胜感言
演讲开场部分的翻译。
难
点
模拟教学法
二.
任务教学法
教
案例教学法
法
多媒体演示法
讲授法
三.
自主、合作、探究学习法
学
举一反三法
法
查阅资料法
四.教学过程
1.
1.公关文稿的分类
复
2.公关文稿的语言特点
习
3. 被动语态的翻译方法
• ABC公司重组
• 正如一个人做更复杂的工作需要学习新的技术一样，一家公司有时随 着工作量的增大不得不寻找出完成工作的新方法。这是件很好的事情。
• 为了处理好随着良好服务和迅捷反应而迅速增长的专营权和账户数， ABC公司正在重组其地区销售力量，并于2003年4月1日生效。ABC公 司把全国划分成四个市场区域：东部市场、南部市场、中部市场和西 部市场，并将各设一名区域经理：Margaret Olson (东部市场)、Harry Baines(南部市场)、Rolf Johnson(中部市场)和Barry Jones (西部市场)。 为协调全国整体销售工作，Mark Vinson 将出任公司的全国销售经理。 5月前，整个公司系统内的工作会准备就绪，并且这四个区域的工作 会步入正轨。公司相信从未来几个月里更大的销售量中可以看出所做 出的努力是完全值得的。
四.教学过程
议事日程（Agenda）
• Ref.: BD/9, 18/20 • AN AGENDA • FOR THE MEETING OF THE BOARD OF DIRECTORS • TO BE HELD IN THE BOARD ROOM • AT 2:30 P.M. ON MONDAY • 13RD AUGUST, 2007 • Minutes of the meeting of the board of directors held in the board room at 2:30 p.m. on
• that she would take up her duties on 1st August.
• 3. ...
• 4. ...
• 5. Other business
1.公关文稿的分类
1.
复
习
外部文稿
四.教学过程
新闻稿 致词
商务演讲稿
四.教学过程
新闻稿
2003年3月16日 发布日期：2003年3月22日
• Subject: installation of coffee machines
• The board is thinking of installing automatic coffee machines in the offices of each division. Before we do this we need to know:
四.教学过程
1.公关文稿的分类
1.
复
备忘录（Memorandums）
习 内部文稿
议事日程（Agenda)
会议记录（Minutes）
四.教学过程
备忘录（Memo)
•
MEMORANDUM
• ---------------------------------------------------------------------------
• 2007 were read and signed as correct.
• 2. Matters arising from the minute:
• Mr. ...reported that Miss Lisa had accepted the post of personnel assistant and
养 从事初中级商务英语翻译（笔译）之
目
能力。 素质目标：通过本课程的学习，了解中
标 西文化差异，增强跨文化商务交流意
识；通过不同题材的文本阅读与翻译，
提升人文素养。
教
知识目标：掌握公关文稿的常用翻译 原则Biblioteka Baidu技巧；
学 能力目标：能够熟练地翻译各类公关
文稿；
目 情感目标：培养学生对英语演讲的兴
标
趣、树立积极、乐观、 向上的人生态度。
•
1. how much use our staff will make of them；
•
2. how many we would need；
•
3. whether time now used for making coffee would be saved.
• Can you provide us with your views on:
and Miss Y • 5. ... • 6. ... • 7. Any other business • 8. Date and place of next meeting
四.教学过程
会议记录（Minute）
• Ref.: BD/9, 18/21__ • A MINUTE OF THE MEETING OF • THE BOARD OF DIRECTORS IN THE BOARD ROOM AT 2:30 P.M. ON MONDAY, 9TH JULY, 2007
•
Present:
Mr....
chairman
•
...
...
•
Apologies for absence: Mr....
sales manager
•
In attendance:
Miss...
secretary
• The minute of the meeting of the board of directors held on Monday, 11th June,
•
1. how the staff will react to the idea;
•
2. how we can deal with the union on the matter.
• If possible, I would like to receive your report before the next board meeting on 1st April.
Monday 9th July, 2007 • 2. Matters arising from the minutes • 3. To consider the quotation received from...for the supply of textile weaving equipment • 4. To consider applications received for the post of assistant accountant as follows: Mr. X
商务英语翻译
Unit 8 PR Documents Translation
应用外国语学院 章学文
一、教材
说
二、教法
课
三、学法
流 程
四、教学过程
五、板书设计
一.
主 编: 谢金领 出版社: 大连理
教
工大学出版社
材
普通高等教育
“十一五”国
家级规划教材
能力目标：能运用所学翻译理论与技巧、
培
商务英语翻译的原则和方法，较为熟 练地从事常用商务文本的翻译，具备
• 联系人： G. L. Sender先生，公共关系部经理, 电话：665 4388
四.教学过程
致词（Speeches）
女士们、先生们： 很高兴各位不远万里从美国来到本公司访问。
各位知名人士莅临本公司，我们深感骄傲和荣幸。 我公司全体员工将竭尽全力使各位的访问愉快
且不虚此行。今天我们将向诸位介绍我们新建的工 厂和研究中心。如果大家有什么问题，别客气，请 尽管发问。