英语商业案例分析写作
国外顶尖商学院案例分析英文模板
Lesson 1
Staying ahead of the competition requirements constant evolution
Lesson 3
Effective marketing strategies are essential for growth
CHAPTER 04
Key information extraction and organization
Data Collection
Gathers relevant information through primary and secondary research
Data Coding
Organize and categorize data into meaningful groups or themes
CHAPTER 02
Case analysis methods and framework
Basic methods of case analysis
Historical Case Study
A detailed examination of a specific event or time period in the history of a company or industry
The case study may not account for all possible external factors that have influenced the development of these schools, such as economic downturns, political changes, or natural disasters
商务英语案例分析1
1.the problem Fast-Track faced:The subsidiary’s recent sales results were poor. Sales revenue was 30% below target.the solution to this problem:appoint a new sales manager for its subsidiary in Warsaw, Poland.2.background:Fast-Track Inc, based in Boston, US, sells corporate training videos and management training courses .Fast-Track advertised the vacancy only inside the company as it believes in offering the description for the position.3.merits and shortcomings of the 3 candidates:(1)Jonna Pelcmerits: diploma in marketinga good knowledge of computera suitable experience as a sales representativeenergetic and confidentambitious : get ready to be the topcompetitive: likes to winbest sales results of team during the last 5 yearsskill in personal knowledgeshortcomings: English is not very fluentvery young: less social experienceaggressivestrong personalitylow levels of education(2)Anna Belinski:merits: quiet and confidentfluent English, German and Polishgood at team buildingstrong sales abilityfast learnergood at computer and handling figures shortcomings: not independenttoo much self-confident(3)Robert Kaminsky:merits: strong sales abilitygood educationfluent Polish and Englishhard workercalm and relaxmodest practical and reliable shortcomings: not creativenot good at talking with other people 4.discuss who to select for the vacant position:Jonna Pelc: Though she finished secondary school but she is the only one who major in marketing among the 3 people. So we can believe she has a good academic background. Maybe someone think she is too young and she has less social experience. Besides, Jonna is rather ambitious, she is ready to be the director and she likes to win. In my opinion, this point is the most important to be a natural leader. Only the leader is determined, the staff can work together to improve the sales results. She is also energetic and confident; therefore the sales team can be easily motivated by her. While she has strong personality and she’s difficult to work with.I concern the team’s cooperation may be hard. In general, she may become a good sales leader.Anna Belinski: She wants to enjoy working to achieve good result in our company and to work with each other. In this way, the staff will work more effective and the staff turnover can be decreased. she is not independent: she depend too much on others. This means she is not suitable to be a leader. Besides, she is not an outgoing person, but we cannot deny her strong sales ability and she does well in computer and handling figures. So I think she’s more suitable to be a sales representative than to be a sales manager.Robert Kaminsky: He has good education and good judgment. As far as I’m concerned, he’s the most experienced sales representative sales representative of the 3. His linguistic ability quiet well and he works veryhard .While he’s not creative he cannot well motivated others and he is not good talking with people. So I think he’s also not the most suitable one to be a leader. Even though, he has strategy for developing sales, he believe the company should increase market share in along term. So his clear future can be a good advice to the sales manager.。
案例分析作文模板英语
案例分析作文模板英语Case Study Essay Template in English。
Paragraph 1:Once, I encountered a fascinating case study about a small business that transformed its marketing strategy. The owners realized traditional advertising wasn't cutting it and decided to go digital. It was like they were opening a window to a whole new world! The results were mind-boggling – their sales shot up within months.Paragraph 2:Another intriguing case was about a tech startup. They faced serious competition, but they found a niche and innovated like crazy. Their product was unique, and people couldn't get enough of it. It was like they were solving a puzzle piece by piece and finally putting it all together. The company grew rapidly, attracting investors and mediaattention.Paragraph 3:In another example, a large corporation was struggling with a PR crisis. Their image was tarnished, and customers were losing trust. But they didn't give up. They launched a transparency campaign, showing their commitment to ethics and quality. It was like they were peeling back layers to reveal their true selves. Gradually, the public's perception changed, and they regained their reputation.Paragraph 4:I also remember reading about a non-profit organization that used innovative methods to raise awareness for asocial issue. They combined traditional activism with digital tools to engage a younger audience. It was like they were bridging the gap between generations, makingtheir message relevant to everyone. The campaign was a hit, and the issue gained widespread attention.Paragraph 5:Lastly, there was a case study about a global brandthat wanted to expand into a new market. They did extensive research, understanding the culture and preferences of the target audience. It was like they were putting together a puzzle, piece by piece, to create a perfect marketing strategy. Their efforts paid off, and they successfully launched their products in the new market.Each of these case studies taught me something valuable about business, marketing, and strategy. They showed methat success often comes from being bold, innovative, and responsive to change. Whether it's a small business, a tech startup, a large corporation, or a non-profit, the key is to stay true to your。
案例分析英文作文
案例分析英文作文英文：Case Analysis: How I Dealt with a Difficult Customer。
I work as a customer service representative for a clothing company, and one day I received a call from a customer who was extremely upset. She had ordered a dress online for an upcoming wedding, but when it arrived, it was the wrong size and color. She was very angry and demanded a full refund.At first, I was taken aback by her tone and attitude, but I knew I had to remain calm and professional. I apologized for the mistake and offered to exchange the dress for the correct size and color. However, the customer refused and continued to demand a refund.I realized that I needed to empathize with hersituation and understand her frustration. I asked her totell me more about why she needed a refund and what her expectations were. She explained that she had already purchased another dress for the wedding and didn't need the one from our company anymore. She also mentioned that she had to pay extra for shipping and was unhappy about that.Based on her explanation, I offered to refund the cost of the dress and the shipping fee as a gesture of goodwill. The customer was surprised by my offer and thanked me for listening to her concerns. She accepted the refund and even left a positive review on our website.Through this experience, I learned the importance of active listening and empathy in customer service. By understanding the customer's perspective and needs, I was able to find a solution that satisfied both her and the company.中文：案例分析，我如何处理一位难缠的顾客。
成功商业故事英文作文
成功商业故事英文作文英文：I started my own business a few years ago and it has been quite a journey. I always had a passion for baking, so I decided to open a small bakery in my hometown. It was not easy at first, and I faced many challenges along the way. However, I never gave up and continued to work hard to make my business successful.One of the biggest challenges I faced was attracting customers to my bakery. There were already a few well-established bakeries in the area, so I had to find a way to stand out. I started offering unique and creative pastries and cakes that couldn't be found anywhere else. I also made sure to provide excellent customer service to everyone who walked through the door. Gradually, word of mouth spread and more and more people started coming to my bakery.Another challenge was managing the finances of thebusiness. I had to learn how to budget and allocate resources wisely to ensure that my bakery remained profitable. I also had to negotiate with suppliers to get the best deals on ingredients and equipment. It was a steep learning curve, but I eventually got the hang of it and now my bakery is financially stable.I also had to learn how to market my business effectively. I used social media to promote my bakery and engage with potential customers. I also participated in local food fairs and events to showcase my products. These efforts paid off, and my bakery started to gain a loyal following.Now, my bakery is thriving and I am so proud of what I have accomplished. I have a team of dedicated staff who help me run the business, and we continue to come up with new and exciting products to keep our customers coming back for more. It has been a challenging but incredibly rewarding experience, and I am excited to see what the future holds for my business.中文：几年前，我开始了自己的生意，这是一段不平凡的旅程。
市场营销案例分析英文
Case One：Xiangjiang Wildlife Park1 Company IntroductionXiangjiang Wildlife Park, l ocated i n Guangzhou Province, is a comprehensiveproject for the development of the tourism resources i n Pearl R iver D elta andpromotion of the environmental protection and investment. It combines animal and plant protection, researching, culture, tourism, science education as a whole.1.1 Company Values:Adopt a customer-oriented mentality when providing serviceTreat everyone sincerely and passionatelyKeep moving in harmoniousEnjoy happiness together2 BackgroundXiangjiang Wildlife Park officially opened to the public when the Asian financia had given a negative effect on China economy. The market of tourism i s n otcrisisoptimistic during that time. However, in the first year it opened the park has creat several miracles in tourism industry:Host more than 80000 tourists on the first day it opened, serve 30000 students on a spring trip and firstlyachieve h ighest record o f hosting m ore than 3000000tourists by the first year it opened. The reason why Xiangjiang Wildlife Park can makMarketingsuch a big s uccess is t hat t he park has implemented proper “IntegratedCommunications”.Integrated Marketing C ommunications is t he concept under which a companyintegrates and coordinates its many communications channels t o delivercarefullyclear, consistent and compelling message about organization and itsproducts.(Kotleret al.1999)3 The actions taken by Xiangjiang Wildlife Parkts“wild & interesting” scenery spo3.1Establishscenery spots which are much different from Establish “wild & interesting”others according to tourists’ mentality—seeking new, strange, special and interesting things.(1) Construct with high start and high standard. The park specialize on massive crocodile breeding and watching and characterize with large amount of free-roaming animals features, meanwhile combining with a variety of animal shows and unique flavor and style of food.the slogan "return t o nature". The park replace t he traditional(2)Highlighttrench heavy iron cage with glass a nd ditch i n order to minimize the distancebetween human and animal, man and nature.(3)Pay attention to environmental landscape. Build natural landscape perfectly combined with animals and plants.mode and make full use of(4)Break the traditionalmonotony zoo exhibitionmodern tourist attractions’ service and entertainment functions. The park sets upas well a s the world's largest Crocodileparrot, elephant, beast performance field,show field.(5)Follow the consumer-oriented rules, respect t he consumer's e xpected costand consumption habits, always pay attention to reach effective communicationprinciple with consumers and develop the park according to consumers’ needs.Thecompany into t he park. W ith the help ofpark employed professionaladvertisingprofessional assistance, the Marketing Department and Public Relations Department has done lots of market investigation and environmental design, and planned severalwhich has brought positiveintegrated marketing communication activitiessensational effects.3.2 Start from the environmentAccording to the idea "what consumers want, what we offer" ,the park try theirbest to meet consumers requirements. Because the wildlife park is not the place only for people to watch rare animals, but also the place which allow people to relax and entertainment. Walking into t he park, y ou can not only watch a variety of rareanimals, but also can see the flowers g arden, f ruit decorated branches, m elonssprings forest, vegetation and trees. Allwaterside p avilions,hanging scaffolding,these elegant s cenery m ake urban people who have lived in reinforced concreteconstruction for a long time really appreciate the nature of the "Wild & Interesting On the basis of the modern entertainment and services, the park give full play to thThere are fiveanimal p erformances forattractions:function of the modern touristvisitors taking turns every day, parrots, elephants, wild beasts, tigers and crocodi which make the tourists open their eyes. As a result of that, the park get one more function of a circus. Meanwhile there are also many styles of fast food restaurants, food street, a dessert gallery, as well as the China's only crocodile restaurant.3.3 Focus on white tigerSeveral m arketing studies s how that locking the focus can lead to higheradvertising effectiveness. So the park come up with the marketing idea "just say one thing". As a result of that, the park chose the sacred, powerful and rare white tige its image spokesman. The tiger-related activities have always attracted large amount of attention and aroused media’s coverage. Moreover the white tiger troupe fromthe United States makes the park even crowded of tourists. White Tiger image has left a deep impact on people. People will think of the XiangJiang Wildlife Park whe talking about the white tiger. The park tickets and the largest outdoor post billbo among province both use the white tiger as main character.3.4 Draw support from media to do public relationshipThe park The park is g ood at capturing "golden opportunity" of advertising.carefully planned a series of public relations activities which attracted intense pu attention and active participation In this way it can get help from the mass media t play a strong i nfluence on public opinion. When the park opened, the Miss Chinacampaign was underway. The TV show is r ecorded i n the park, i n which the MissThe audience are deeplyChina performed with several a nimals in the wildlife.impressed by the beautiful natural scenery i n the park. A nd thus the XiangjiangWildlife Park has become an overnight success.eyes" drawing contest and In addition, "the animal world in children’sDay, made aChildren'sphotography c ontest, held by the park on t he Internationalis h ighly acclaimed b y theperfect combination o f art a nd education. The activitymass media and people can not help focusing on the Xiangjiang Wildlife Park.3.5 Actively participate in public benefit activities to promote the image of the parXiangjiang Wildlife Park has always stressed on financing and organizing various since i t o pened. The park has implemented the free t icketsocial welfare a ctivitiespolicy for the elderly, young children and people with disabilities into the park. Sofree o fthere have been over 300000 people who have enjoyed entering the parkalsocharge, a nd the number of teenagers w ho enter the park with half-priceexceeded 200 000.research, culture, science In addition, the park focused o n animal protection,and education p rograms, f or w hich the park equipped with a number of scientificand technical researchers and also invited foreign and domestic experts to come towho come to visit thethe park giving people lectures.As a result of that, touristsbalance a nd think m ore of our survivalpark can learn m ore about the ecologicalenvironment. Xiangjiang Wildlife Park start to establish their own long-term image a a high scale o f level and win consumers’ heart b y focusing on the public benefitactivities.4 Analysis and conclusionThese are the values that guide our business, our product development, and our brand. T hey're what we look for i n every employee. As our company continues toevolve and grow, these five values remain constant.that the park stressed on as well as insisted The key of the park’s success lies inon its company value and achieved efficient integrated communication.The company values serve as a compass for our actions and describe how we behave. They guide the way we work with our business p artners, within ourcommunities and with each other.Company values help companies in the decision-making processes. As the core value of the park is customer-oriented, all activities of the park are market-center and consumer-centered. They use what consumer needs and desires as a startingpoint and try to meet their needs through relevant and efficient advertising, publi relations, promotions and marketing, media and other means of communication and organically integration. In this way they have achieved long-term business interests For example, according t o tourists’mentality—seeking n ew, strange, special andscenery s pots w hich are“wild & interesting”interestingthings, the park establishmuch different from others.Company values educate clients and potential customers about what thecompany is about and clarify the identity of the company. Especially in thiscompetitive world, having a set of specific company values that speak to the public is definitely a competitive advantage.that c an Xiangjiang Wildlife Park elaboratelyplanned a series public activitiescause intense public interest and active participation, which had a strong influenc on public opinion. At the same time the company carried out "green marketing" and insisted on the principle of harmonious development. With the growing emphasis ona range of social and environmental p roblems such as ecological balance andenvironmental protection, "green business" will become increasingly popular among consumers. T he park try t o resonate w ith consumers by expressing the voices o fconsumers on a common issue.and retention tools. As an Company values a re becoming primary recruitingenergetic w arm friendly company, the park attracts large quantities of skilledemployers who hold the same value as the company to work for it. Different from most cases, parks a re hard to attract talents due to the distant working location.and talent workers, t he Xiangjiang Wildlife ParkWith the help of the enthusiasticstand as a giant and grow fast in his field.Case Two：Alibaba Group1 Company Introduction1.1 Alibaba Group introductionAlibaba Group is a privately owned company of Internet-based e-commercebusiness including business-to-businessonline web portals, online retail andportals togetherpayment services,a shopping service s. I n 2012, two of Alibaba’shandled $170 billion in sales, more than competitor eBay and combined.The company began in 1999 with the website , abusiness-to-business portal to connect Chinese manufactures with overseas buyers. Its consumer-to-consumer p ortal Taobao, similar to eBay, features nearly a billionAlibaba G roup’s sitesproducts a nd is o ne of the 20 most-visited websites g lobally.account f or o ver 60% of the parcels delivered in China. A lipay, an online p aymentwithinaccounts f or r oughly h alf of all online p ayment transactionsescrow service,China. The vast majority of these payments occure using Alibaba services.1.2 Dream, mission, vision and valuesDream: Create a different world through the development of new businessmodeMission: To make doing business easyVision: Through the development of IT, s olve the problems of small-f irm’s procurement, marketing, management and financingValues:Client is God. Provide the best service to the customers and maintain the images of the company.together Collaborate together. Share resource t ogether and take responsibilityso that many common people can do uncommon things.Hug with changes. When some changes happen we should adapt it and solve it When something always immutable and frozen w e should create m orerationally.changes bravely.Honesty. Honesty is a significant value in Chinese culture.Passion. Keep positive and never give up.Work dedicated, finish work on time, insist on learning to improve and use time properly.2 BackgroundAs Alibaba has launched various services systems it is hard to analyze them at the same time. We focus on studying the case of Tmall to see how company value and marketing communication strategy work for the success of Tmall. was introduced i n April 2008 as a business-to-consumer online retail platform tocomplement the Taobao consumer-to-consumer portal a nd became a separatebusiness in June 2011. As of October 2013 it was the eighth most visited web site i China, offering global brands to an increasingly affluent Chinese consumer base.3 The actions taken by Alibaba Group3.1 Public relationsPublic relations emphasize two-way communication between the enterprise andthe public. The purpose is to establish mutual understanding between enterprise and public. Public relations can be distinguishedfrom customer relations because itsconcerns go beyond the creation of mutually beneficial relationships with actual or potential customers.(1) Rename from “Taobao”to“Tmall”. Reestablish the brand.changed its name to “Tmall”.mall officiallyOn January 11th, 2012, “Taobao”brand,This w ords comes from Chinese h omophonic cat. Cat was picky o n quality,environment, which represents fashion, sexy and quality. This is precisely what theywant to build with the new brand. Meanwhile, the change of its name is to let the consumer be clearer about the positioning of this w ebsite. O n this p latform,consumers can shop more effectively and get good quality products.(2)Tmall annual festivalThe “Tmall annual festival” marked the start of Tmall independent brand. Since then, Tmall can show their best according to their own personal orientation. At the same time, with the aid of such a distinctive brand image, the brand influence was improved.(3) Adjust the relationship with the merchantsOn October 2011, taobao mall announced new rules for 2012, to increase theThe technicaldeposit from 10000 yuan to 50 000, 100 000, 150 000, three l evels.service fee raised from 6000 yuan a year to 30 000 and 60 000 yuan a year. With high deposit, the threshold of the enterprisesis r aised up so that p roduct q uality andconsumers right are assured. At the same time, T mall promised to offer the bestplatform a nd service, also to rule m erchants to do legitimate business, withoutdamaging the benefits of consumers. Otherwise merchants will be punished. A series of actions from the perspective of consumers will in exchange for consumers’ trust and loyalty. In this way, Tmall get double win with the consumers.3.2 Advertisingdefined a s any paid form of non-personal communication Ad is t raditionallyabout a product, a service or a company with the intention to sell the product o rservice or to influence opinion o n and attitudes towards the product, service orcompany. Each of the elements in this d efinition merits a brief e xplanation.promote the brand.Advertisingmarketing c an greatly improve product p opularity,Tmall, of course, made a lot efforts in advertising.(1)TV advertisingIn the television AD, Tmall utilize celebrity effect and promotion to push publipeople will buy a lot d iscount p roducts o nline, whichduring f estivals,Especiallybrings billions of income.(2)Online advertisementTmall is a n intensive player. They take every opportunity in On the internet,almost all network activities. Such practices, such as buffer advertisment sometimes have side effects on consumers. However, some other nicer a dvertisement, willstimulate consumers shopping enthusiasm.(3)SponsorTmall sponsored Hunan TV programs, s uch as soap series. The reason Tmallselect Hunan TV as their sponsoring subject, is they have strong brand effect, whic help promotion. O n the other hand, with a big population watchwill definitelyis t heHunan TV, the brand will be known by more peopl e. In addition,20 o’clocktime that most audience are housewives and youth chasing idol drama, also include staffs.These people are the main force o f online s hopping. Thesome white-collardirectional, targeted advertisement to this group is an intelligent choice.3.3 Sales promotionto attract consumers to Sales p romotion is a good way which uses incentivesbuy the product of products. The marketing method works well for Tmall. Basically there are two following ways:(1) Holiday discounts. Such as 11th November is the shopping carnival of Tmall. All p roducts a re 50% discount off, which bring a lot o f buyers coming online. Thisactivity stimulated business transactions a lot.(2)MembershipYou can directly register as a free member of Tmall. In this way, consumers and shop owners are connected. Members can get credit (credits can used to buy certain products), return security, birthday g ift b ag and etc. M embership offers m anypreferential discounts, so that consumers will be loyalty. All of these plays a key in the development of Tmall.4 Analysis and conclusionB2C website, leads b usinessmen to shift Tmall, as China's most representativefrom store management to network operation. Most series of brands pay attentionwhich is c onsidered to be a n important means andto the online trading platform,way to achieve strategic transformation, brand extension, channel expansion and to win customers. I n my opinion, the main reason for the success o f Tmaill a re asfollowing three points:（1）Accurate position of servicethe turnover o f Tmall is n ot positive due to the reason that its “At first,service orientation is not clear and no one has taken the initiative to study what strengths are, what are the customers' needs. Whereas, there will be a turnover ofofaround 200 000RMB each month. But we need to give u s a clear positioningservice, we need to know what we are selling, then what we can get. Through the data analysis, we made some changes of our products. Later based on the feedbackof our customers, we clear the position of our services.The reason of Tmall’s success lies in the accurate position of its service: uphcome first,embrace change, t eamwork,the values o f the company,----"customersintegrity, dedication and passion," with the whole new meaning to build a new B2Conline t radingservice platform, and to promote integrated, lively and efficientculture. By integrating thousands of brands, manufacturers and building a one-stop solution bridge between businesses and consumers, Tmall try to upgrade the Taobao platform to "everywhere" win-win situation platforms between supply and demandof consumer. Try to create mutual assistance and lively, family-trading environment so that each person in the Tmall can not only conduct transactions more quickly but also to make more friends.（2）Positive enterprise cultureAnother reason of Tmall’ssuccess is t o own a group of like-minded talents tothe organizationfight for i t. Since i ts opening, t he company has been constructingaround the company's corporate values for a long time. As a result of that Tmall has formed a clear efficient organizational structure w ith various departmentscooperating and division.the company can response When facing of new opportunitiesand challenges,as well as figuring out solutions quickly. Inand sensitively,and react e fficientlyhuman resource management, Tmall developed a strict management system and thewarmwhile also g iving a democracy liberalrules o f incentives and disincentives,working atmosphere, a s a result of that f ully mobilize the enthusiasm o f the staffwork.（3）Efficient integrated marketing communications strategyTmall combines public relations, advertising and sales promotion nicely,manages all the information resource about products and service, keeps the principle of “convey the same voice, establish outstanding image”, which help the consumers and potential consumers touch the integrated information, so that they want to buy and even keep buying. By renaming, brand carnival and the adjustment ofrelationship with merchants, Tmall has improved their brand image and status, got rid of the once cheap, low quality products image, and rebuilt fashion, sexy, quali as their n ew image. Secondly, t hey vigorously push forward the promotion totargeted consumers, with the aim of improving brand popularity and development. Thirdly, through the sales promotion, consumers are stimulated to buy, at the same time, through membership, further add weight for strengthen customer loyalty. In a word, all of these methods are used for the development and prosperous of Tmall.5 What I learn from this assignmentBy talking with the two sales s taff, I realized that a long-term integratedmarketing communications is a persuasive c ommunication planning p rocess toto customers and potential customers. T he mostimplement different strategiesimportant t hing i s t o communicate. Communicate with customers, c ommunicatewith the team and other departments of the company, communicate with the media, communicate with the exhibition company and communicate with the relevantthe communication to a number of contactapproval a uthorities,etc. In particular,points should start at the same time, so that we should work hard and stress on the communication skills.Secondly, the range of integrated marketing c ommunications can neither besimplistic"issue with oneWe can never stay o n the media integrationnor single.Meanwhile, we also shouldn’t extend it to the corporation voice on different media".planning, production, and so on all aspects o f marketing. The so-calledintegratedmarketing c ommunication, m uch more than the establishment of an appropriatedepartment, pick up a few people, change the name of the integration of marketing communications head. More importantly, we should know how to combine them.Thirdly, company values serve as the a core and spiritual pillar for a company. Once established and recognized by all members, it will have long-term stability, an even become a common belief in the faith of generations. When an individual'svalues consistent with the company values, employees will work for the enterprise just as for their dreams. If a company can make the values accepted by all employees, then the company will have the power to overcome various difficulties.6 appendix5.1 Interviewee 1Name: Cheng LeePosition: Planning Commissionerand promotion of the brand of XiangjiangDaily work: Be responsible for p ublicitysummary.plan, write r eports and activityPark, d evelop marketing a ctivityWildlifeand newspaper ads. Plan various p romotionalPlan and create radio, televisionactivities.5.1 Interviewee 2Name: Xiangkun ZhangPosition: Sales managerDaily w ork: Fully be responsible for t he daily management of the Department ofSales. Develop and implement marketing p lan according to the company the salesdepartment task a nd annual sales targets.Ensure the monthly sales reaching plancombined with market conditions. Professional guidance to the departmental staff in order to achieve individual performance.。
思考商业的故事英文作文
思考商业的故事英文作文英文：As a business owner, I have come across many stories that have shaped my understanding of the industry. One story that stands out to me is that of a small coffee shop that opened up in my neighborhood a few years ago. The owner, let's call her Sarah, had a passion for coffee and had always dreamed of opening her own shop. She had saved up for years and finally decided to take the plunge.Sarah's shop was not like any other coffee shop in the area. She had a unique menu that included different types of coffee beans from around the world, and she also offered homemade pastries and sandwiches. Her shop had a cozy and inviting atmosphere, and she made sure to greet every customer with a smile.At first, Sarah's shop struggled to attract customers. There were already several popular coffee chains in thearea, and people were hesitant to try something new. But Sarah didn't give up. She started offering discounts and promotions, and she even hosted events like open mic nights and book clubs to bring in more customers.Slowly but surely, Sarah's shop started to gain a following. People loved the quality of her coffee and the friendly atmosphere of her shop. Word of mouth spread, and soon Sarah's shop became one of the most popular coffee spots in the neighborhood.This story taught me the importance of perseverance and creativity in the business world. Sarah could have easily given up when her shop wasn't attracting customers, but she kept trying new things and eventually found success. It also showed me the power of word of mouth and the importance of creating a unique and inviting atmosphere for customers.中文：作为一名企业家，我遇到了很多故事，这些故事塑造了我对这个行业的理解。
商务英语写作案例参考
商务英语写作案例参考商务英语写作案例参考范文（精选11篇）写好商务英语写作不是一件简单的事，除了要有好的英语基础，还需要知道商务英语写作需要到哪一些格式，这个时候就需要用到范文，店铺在这里为大家寻找到了商务英语写作案例参考，希望你看完之后可以写出好的商务英语作文!商务英语写作案例参考篇1Dear Sirs,This is to introduce ourselves as one of the biggest down apparel product companies from China. Our company—Jiangsu Bosideng International Holdings Limited .—was established in 1994,locating in the Bosideng Industrial Park, Guli Town Changshu, Jiangsu Province, China. From 1994,we have been specialized in producting down apparel.Bosideng International Holdings Limited has 8344 retail outlets selling down apparel under its six core brands including "Bosideng","Snow Flying","Bingjie","Slim"and"Shuangyu".Through these brands,the Company offers a wide range of down apparel products targeting various consumer segments to strengthen and expand its leading position in China down apparel industry.To further optimize its product mix and increase profitability,the Company has adopted a "non-seasonal product"development strategy. The Company will continue to seek opportunities to merge and acquire non-down apparel brands with high development potential and good reputation in order to further increase the proportion of non-down apparel business in total sales.With decades of experience of trading with both domesticand international companies,we have been enjoying high reputation in the world market, both for our good credit and our high product quality.Surely,we also have quality assurance and quality control,which greatly protect the benefits of the customer.We look forward to your positive reply.Yours faithfully.商务英语写作案例参考篇2Dear Mr.DowneI am pleased to be able to invite you to the Launch of English Tomorrow, the exciting new multi-level CD-ROM program for business English learners. English Tomorrow is published by Talk International in cooperation with Bookers Publishers.The official launch will take place at 3 pm on 25th July at The Royal Bell Hotel, South Harford, Somerset.During the afternoon there will be an opportunity for you to try out the material. Moreover, the designers-Mark Brightman and Sally Waters, and representatives of Bookers Publishers will be present to answer any questions you may have.I hope your schedule will allow you to accept our invitation.I would be grateful if you could confirm your attendance by 20 June at the latest and look forward to hearing from you.Yours sincerelyRuth WilliamsPR Manager商务英语写作案例参考篇3A comparison of ERS and Worldwide RelocationIntroductionThe aim of this report is to assess which of the two companies, ERS or Worldwide Relocation would be the mostsuitable for the relocation of Fenway employees and their families from Seattle to Dublin.FindingsBoth ERS or Worldwide Relocation offer an accommodation and school search services. Both companies can organize visas and work permits. In addition to these basic services, ERS also offers removal and shipping assistance whereas Worldwide Relocation offers an integration programme and assistance with partner employment. The latter is a key requirement for Fenway.ConclusionIt was concluded that both companies go some way to fulfilling Fenway’s needs, but neither meets all its needs.RecommendationWe would recommend that Worldwide Relocations to be chosen to facilitate the relocation process as its services match Fenway’s requirements more closely than ERS’ do.商务英语写作案例参考篇4Dear Mr. SlaterI am writing to say that, after having visited the site, my company is very interested in renting the office premises at 4 place Jean Moulin. However, I would be very grateful if you could give me some further information.Firstly, would it be possible for you to tell me which companies share the site?Could you also tell me how many floors there are in the building in total? We are only interested in renting a single floor of the building. Would this be possible?You say the property is near two metro stations. Please can you tell me which they are? I would also like to know where the additional surface car-parking is exactly.I look forward to hearing from you soon.Yours sincerely商务英语写作案例参考篇5Environmental performanceIntroductionThis report sets out to compare our environmental performance over the last four years with the targets which we have set out for next year.Waste reductionThere was an increase in non-hazardous waste three years ago, this was due to by-products resulting from the new processing system. Although the amount has fallen steadily since then it seems unlikely that next year’s target level will be achieved. In contrast, the introduction of the new waste processing system enabled us to reduce hazardous waste to target levels three years ago.Energy efficiencyEnergy consumption has decreased steadily and it seems likely that target levels will be reached by next year.ConclusionIn conclusion, the measures taken have led to significant environmental improvements. It is expected that most targets will be achieved or exceeded by next year.商务英语写作案例参考篇6It is because we donot want you to experience unnecessaryembarrassment，that we are writing this letter to you. As we have reminded you， your account is past due and I am sorry toinform you that if you were to present your charge card at our store today， our sales personnel could not accept the charge without an okayfrom the credit department. Thiswould necessitate your going to the creditdepartment to discuss the status of your bill before the charge would beapproved. You have been too goodof a customer in the past to have to go through this procedure， but unless we receive your payment we have no other alternative， due to our company policy. We have enclosed aself-addressed envelope for your convenience and are requesting .商务英语写作案例参考篇7Dear The postmark of thisletter is registered with our office. Unless you contact us at [telephone]， you will run the riskof your local Sheriff serving you with a Summons and Complaint to appear inCourt without further notice to you. Filing of suit willinitiate a series of events that will cause you considerable inconvenience andexpense. In addition to the above mentioned balance， you may be liable for court costs and interest. In the event youshould fail to contact us immediately， we will assume that this debt is valid. Should you have anyreason to dispute the validity of the debt or any portion thereof， this office will obtain verification of the debt or obtain a copyof the Judgment and mail you a copy of same. This office will alsoprovide you with the name and address of the original creditor if differentfrom the current creditor.商务英语写作案例参考篇8It is because we donot want you to experience unnecessary embarrassment，that we are writing this letter to you.As we have reminded you， your account is past due and I am sorry toinform you that if you were to present your charge card at our store today， our sales personnel could not accept the charge without an okayfrom the credit department. This would necessitate your going to the creditdepartment to discussthe status of your bill before the charge would beapproved.You have been too goodof a customer in the past to have to go through this procedure， but unless we receive your payment we have no other alternative， due to our company policy.We have enclosed aself-addressed envelope for your convenience and are requesting商务英语写作案例参考篇9The postmark of thisletter is registered with our office. Unless you contact us at [telephone]， you will run the riskof your local Sheriff serving you with a Summons and Complaint to appear inCourt without further notice to you.Filing of suit willinitiate a series of events that will cause you considerable inconvenience andexpense. In addition to the above mentioned balance， you may be liable for court costs and interest.In the event youshould fail to contact us immediately， we will assume that this debt is valid. Should you have anyreason to dispute the validity of the debt or any portion thereof，this office will obtain verification of the debt or obtain a copyof the Judgment and mail you a copy of same. This office will alsoprovide you with the name and address of the original creditor if differentfrom the current creditor.商务英语写作案例参考篇10Dear Mr JacobsI am writing to apply to the position of Sales Adviser for the North East Region which was advertised in Herald International yesterday.Although I am currently working in the Marketing Department of a large multinational, I would appreciate to work for a rapidly expanding young company such as yours.As you can see from my enclosed CV, I obtained an honours degree in Sales and Marketing from Nottingham University in 1994. I thoroughly enjoyed the six months I spent in working in Boots plc as pert of the course. During this time I gained invaluable insights into the nature of sales. After leaving university I initially spent time working for a small local firm before finding my current job and I feel that I am more suited to the dynamics and varied demands of a smaller firm.Not only has my experience familiarised me with the challenges faced by the industry today but, having been brought up in the north east, I know the region, its problems and its undoubted potential. As a result, I feel that I would be able to relate to your customers on both a professional and a personal level.I am available for interview from 15 September and would be pleased to discuss my CV in more detail then,I look forward to hearing from you.商务英语写作案例参考篇11You work for Global institute inc. , which produces softwares. You are responsible for Quality Management System.Study the following graph which shows the effort taken by your company and IBI Inc , your main competitor. In the graph ,the Quality Management is divided into five parts.Use the information in the graph to write a short report (about 100 120 wards) suggesting ways of improving the quality management of your company. Write on your Answer Sheet.How to improve Quality Management System with limited capitals? That is the key to success. After careful study of IBI Inc 'our main competitor ,we find that they spend some money in Customer Service and Vender inspections which are vital toQuality Management. As we know, softwares are developed quickly. Customers and venders know clearly what they need. Therefore, we should develop programmes based on information through Customer Service and Vender inspections. Another fact with our attention is that although IBI Inc.s Plant productivity is not high, they can sell out their new, high-quality softwares quickly as they have a very good Quality Control System. Therefore, we should adjust the capitals.【商务英语写作案例参考范文（精选11篇）】。
案例分析英语
案例分析英语在进行案例分析时，英语的运用至关重要，它不仅要求我们能够理解案例的背景和细节，还要求我们能够清晰、准确地表达自己的观点和分析。
以下是一个案例分析的示例，展示了如何使用英语进行有效的案例分析。
案例背景：Apple Inc., a leading technology company, has been experiencing a decline in sales of its flagship product, the iPhone, in recent quarters. The company is considering various strategies to boost sales and regain market share.问题分析：1. Market Saturation: The smartphone market is becoming increasingly saturated, with many consumers already owning a device that meets their needs. This has led to a slowdown in the replacement cycle, as users are less inclined to upgrade to the latest models.2. Competition: The competition in the smartphone industry is fierce, with companies like Samsung and Huawei offering competitive products at lower price points. This has put pressure on Apple to differentiate its products and offer value to consumers.3. Innovation: While Apple has been known for its innovation, recent product releases have not been as groundbreaking as in the past. This has led to a perception that the company is no longer at the forefront of technological advancements.Strategy Proposal:1. Product Diversification: Apple could explore new product categories to expand its market reach. For instance, the company could develop smart home devices or wearables that complement its existing product line.2. Price Strategy: Offering a range of products at different price points could attract a wider customer base. This could include a more affordable iPhone model that still offers the core features and quality that consumers expect from Apple.3. Enhanced Marketing: A targeted marketing campaign that highlights the unique features and benefits of the iPhone could help to differentiate the product in the minds of consumers. This could involve highlighting the ecosystem of Apple products and services that work seamlessly together.4. Focus on Emerging Markets: By investing in emerging markets, Apple could tap into a new customer base that is eager for high-quality technology products. This would require a localized approach to marketing and product offerings to cater to the specific needs of these markets.Conclusion:Apple's decline in iPhone sales is a complex issue that requires a multi-faceted approach to address. By diversifying its product offerings, adjusting its pricing strategy, enhancing its marketing efforts, and focusing on emerging markets, the company can potentially reverse its sales trend and regain its position as a market leader.在撰写案例分析时，重要的是要确保分析的逻辑清晰，论点充分，并且语言准确。
英文案例分析
英文案例分析Case Study: Apple Inc.Introduction:Apple Inc. is a multinational technology company based in Cupertino, California. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company designs, develops, and sells consumer electronics, computer software, and online services. Background:In the early years, Apple focused on producing personal computers like the Apple II and Macintosh. However, the company faced tough competition from IBM and Microsoft. In 1997, Steve Jobs returned to Apple as CEO and embarked on a turnaround strategy that would transform the company into one of the most valuable and recognizable brands in the world.Case Analysis:1. Product Innovation:Apple is known for its innovative products which include the iPhone, iPad, MacBook, and Apple Watch. These products have redefined their respective markets and set new industry standards. The company's focus on sleek design, user-friendly interface, and seamless integration between hardware and software has been instrumental in its success.2. Branding and Marketing:Apple has successfully positioned itself as a brand associated with creativity, simplicity, and lifestyle. The iconic Apple logo, minimalist product design, and marketing campaigns that highlightuser experience have contributed to building a strong brand image. The company also utilizes effective digital marketing strategies to reach its target audience and generate demand for its products.3. Supply Chain Management:Apple has a complex global supply chain that involves sourcing components from various suppliers across the world. The company has implemented a sophisticated supply chain management system to ensure efficiency, quality control, and timely delivery of products. This has allowed Apple to maintain high standards and meet customer demand in a competitive market.4. Customer Service:Apple places a strong emphasis on providing exceptional customer service. The company operates its own retail stores, known as Apple Stores, where customers can receive personalized assistance, troubleshooting, and repairs. Apple's customer service team is known for its expertise and responsiveness, ensuring a positive customer experience.5. Corporate Social Responsibility:Apple has been increasingly focusing on corporate social responsibility initiatives. The company has made commitments to reduce its carbon footprint, use renewable energy, and ensure responsible sourcing of materials. Additionally, Apple has launched various programs to promote education, diversity, and accessibility, such as the Apple Teacher Program and Everyone Can Code.Conclusion:The success of Apple Inc. can be attributed to its focus on product innovation, branding, supply chain management, customer service, and corporate social responsibility. The company's ability to anticipate consumer demands, create iconic products, and deliver a seamless user experience has helped it become a leader in the technology industry. Apple's commitment to sustainability and social impact also demonstrates its dedication to long-term success and positive societal change.。
案例分析作文 英文
案例分析作文英文Case Analysis。
The case I'm going to talk about involves a companythat was facing a major crisis. The CEO had to make some tough decisions in order to turn the situation around. The company was losing money and customers were starting to lose faith in the brand. It was a make or break moment for the company.The first thing the CEO did was to conduct a thorough analysis of the company's financial situation. He wanted to understand exactly where the money was going and where the losses were coming from. This helped him to identify the areas that needed immediate attention and where the company could cut costs.After analyzing the financials, the CEO realized that the company's products were no longer meeting the needs of the customers. The market had changed and the company hadfailed to keep up. The CEO knew that in order to survive,the company needed to innovate and come up with newproducts that would appeal to the changing market.In addition to product innovation, the CEO also knewthat the company needed to improve its customer service. Many customers had complained about the lack of support and the slow response times. The CEO made it a priority toinvest in training for the customer service team and to implement new processes that would ensure a better experience for the customers.The CEO also realized that in order to regain the trust of the customers, the company needed to be transparent and honest about its past mistakes. He decided to launch a marketing campaign that focused on the company's commitment to change and its dedication to putting the customers first.As a result of these changes, the company was able to turn the situation around. The financial situation improved, new products were launched successfully, and the customers started to come back. The CEO's tough decisions andstrategic changes ultimately saved the company from collapse.。
Case-Study商务英语案例分析
Case Study Of Kimsoong1.Background information of KimsoongKimsoong, a Korean car manufacturer, has its European headquarters near Paris. It has retail sales franchises in most European countries which not only sell cars and motor accessories but also have servicing facilities. The larger outlets also offer fast-fitting of tyres and exhausts, and deal in used cars.Over the last ten years Kimsoong, with its reputation for reliability at low prices, has build up market share at the lower end of the market. Their basic models include many”extras”which other manufacturers charge for. Kimsoong also makes large donations to environmental groups and is seen as an organization with a social conscience. Furthermore, its R&D Department is developing an “eco-car” which uses an alternative power source.Then set our focus on the whole car manufacturing market.For 2009, global vehicle sales remain in the midst of a precipitous fall-off, led by sharp declines in the mature markets of the United States, Western Europe and Japan. We project total cars produced at 51,971,328.In 2006 there were 49,886,549 passenger cars produced in the world, with an increase of 6.45% over the previous year. The increase for 2007 was more modest, and 2008 showed a decline. Analysts from various institutes had in fact pegged the year 2007 as the year which would end the 5-year cycle (2002, 2003, 2004, 2005, 2006) of recordA third of all cars in the world is produced in the European Union (see chart below).China became the world’s third-largest car market in 2006, as car sales in China soared by nearly 40% to 4.1 million units. China should become the world’s second-largest car market by 2010, as low vehicle penetration, rising incomes, greater credit availability and falling car prices lift sales past those of Japan. Furthermore, vehicle penetration in China stands at only 24 vehicles per 1,000 people, compared with 749 vehicles per 1,000 people in the mature markets of the G7.It is estimated that over 600,000,000passenger cars travel the streets and roads of the world today.In the United States alone, 247,421,120 "highway" registered vehicles were counted in 2005, of which 136,568,083 passenger cars. (Bureau of Transportation Statistics U.S. Department of Transportation)So with the high development of car manufacture, we may face many difficulties. There are so many cars produced in the world, the only thing we can do to keep our position is to become more competitive in this market, or we’ll drive out by its high competition.2. Kimsoong customer profileCustomers are the god of our company, thus the survey of customers’ tastes and basic information is important for us to know better of our shortage, and we’ll also serve more people in the future and gain more profits. The following forms are information we have got from our customers.We can see that the majority of the customers are men who are under 30, they are employed. However, women between 31 and 50 who are self-employed have potential to buy our cars.Our repeated customers only occupy 15% of the whole. People who buy our cars are mostly middle income group. This is a hint that if we want to hold on to existing customers, we must produce cars that are affordable by middle income group. But to attract new customers we should provide different kinds of cars for differentAs the form shows, customers are not satisfied with our service. The competitor’s cars are better in performance and service. These are two main reasons that hinder us to maintain existing customers. The after-sale care is just fair. In a word, customers care more about their price, reliability, after-sales service, etc. We should improve our service and convince customers of the reliability of our cars at the same time.By collecting and analyzing customer profiles, we may conclude that we can make improvement by producing cars suit every age stage, providing reasonable price for middle income group, improving our after-sales service to hold on to existing customers. We should also create cars for women and for self-employed persons and even students. High level cars with high price will attract people of high income group. These may help gain more profits.3.ProblemFacing the intense competition, the company must remain unchanged with its reputation for reliability at low prices and has its excellent office workers and loyal customers, also the skill and cooperation are very important parts. The management should solve these problems.(1).Cutomer profilesThe company’s new strategy is to hold on to existing customers and increase customer loyalty. And the company also hope to develop a more accurate buyer profile. Customers are very important to a company. So the company should know about the customers well so that we can produce the products that fit the customers. Only in this way can our company make profits.(2). The excellent office workersThe excellent office workers in the company is also a big problem. For one hand, the younger office workers have much knowledge but a little experience; on the other hand ,the elder office wor kers don’t have as much knowledge as the young but they have enough experience. They are all excellent, but the company doesn’t ha ve enough money to hire both the young and the elder ones. So the problem is that the company should choose what kind of the officers they need by using less money to make more money.(3).Improving skillsImproving skills is also a big problem to the company. Because of the ever-accelerated science and technology, having a superb skill cansave cost and make profits.(4).CooperationLast but not the least, cooperation is very important to the company. But the company’s staffs are lack of the skills of grasping good communication. So if the company want to do better, they must promote social skills and competence.4.SolutionsAiming at the problems given above, we summarize some solutions to those problems:(1).Building up relationshipsTo builds up long-term customer relationships, thereby increasing profits.To establish long-term cooperation relations, the customer is one of the important factors that assure our company’s long-term and stable development. In the long-term cooperation relations, the company can not only improve enterprise image, enterprise credibility still can bring stability of the interests of the enterprise income. Only in this way, can the enterprise form a security capital chain. Additionally, through this long-term cooperation, we can build trust with each other and win good enterprise image, thus our company will expand more customer groups and win more profits.(2).Increasing customer loyaltyIncreasing customer loyalty is to guarantee the premise of enterprise sales. First, our company shall keep good communication with customers. The price for the customers must be given favorable; we can also use the gifts method to increase satisfaction. Cheap and good things will receive the love of consumers, so we should be radically improve the competitiveness of our enterprise, by improving product s’performance in all aspects so as to reduce the cost. Once the cost reduced, we will not only attract more customers to buy our cars, but also enhance our profit space, that is kill two birds with one stone. (3).Drawing up an accurate buyer profileEnterprise’s accurate understanding of his client group is very important. The company should not only know the customer's age distribution, but have an understanding of what kind of car sales good. At the same time, we must pay attention to customer s’feedback, make market surveys, know what kind of car our customers really want to buy. From these information we will realize our company’s deficiencies, so as to further improve their product, as well as theenterprise’s all aspects of operation.(4).Encouraging staffsTo encourage staffs to be more active in building up good customer relations.It is not enough to just have a good car, a good people who can promote it is necessary. So encourage staffs to establish good relationship with customers is very important. Nowadays, the consumer not only pays attention to the quality of the product itself, but is very concern about enterprise service attitude. First, the company shall encourage the staffs to work hard to establish a good relationship with their clients. For those who have outstanding performance , the company sales should give them full praise and encouragement. For those who not work hard, and have poor work performance, our company shall take appropriate punishment. Everyone must have crisis consciousness. Second, team spirit is very important. The common saying says more people, more powerful. Only we work together can we create more profits for our company.5.ConclusionFrom the report above, we can see that good customer relationships are very important for our further development. Only when we win our customers’ loyalty, can we gain more profits and make a good reputation. Thus, improvement of all aspects, including staff training, survey of customers and potential ones, change of disciplines and politics in our company and so on is of importance. We should also appreciate other competitors strengths and learn to use them for ourselves. I believe that our company will develop well in the future and attract more customers to buy our cars.。
英文商业案例
英文商业案例Business Case Study: The Success Story of Apple Inc.Apple Inc. is undoubtedly one of the most successful companies in the world, and its journey to success is an inspiring business case study. The company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and since then, it has revolutionized the technology industry with its innovative products and cutting-edge designs.One of the key factors contributing to Apple's success is its relentless focus on innovation. The company has a long history of introducing groundbreaking products that have redefined entire industries. For example, the iPod revolutionized the music industry, the iPhone transformed the mobile phone market, and the iPad created a new category of personal computing devices. Apple's ability to anticipate and meet consumer needs with innovative products has been a major driver of its success.In addition to innovation, Apple's brand image and marketing strategies have played a crucial role in its success. The company has successfully positioned itself as a premium brand that offers high-quality, stylish, and user-friendly products. Apple's marketing campaigns are known for their creativity and emotional appeal, which have helped create a strong and loyal customer base. The "Think Different" campaign, for example, emphasized Apple's commitment to innovation and individuality, and it resonated with consumers around the world.Furthermore, Apple's supply chain management and operational efficiency have been instrumental in its success. The company has established strong relationships with suppliers and manufacturers, allowing it to maintain high quality standards and ensure timely delivery of its products. Apple's retail strategy, including its iconic Apple Stores, has also contributed to its success by providing a unique and immersive shopping experience for customers.Another key factor in Apple's success is its focus on design and user experience. The company's products are known for their sleek and elegant designs, as well as their intuitive and user-friendly interfaces. Apple's attention to detail and commitment to creating products that are both aesthetically pleasing and functional have set it apart from its competitors.Moreover, Apple's strong leadership and corporate culture have been critical to its success. Under the visionary leadership of Steve Jobs, the company fostered a culture of innovation, excellence, and attention to detail. This culture has continued to drive the company forward, even after Jobs' passing, and has been a key factor in Apple's ability to consistently deliver products that exceed customer expectations.In conclusion, Apple Inc.'s success is a result of its relentless focus on innovation, strong brand image and marketing strategies, efficient supply chain management, emphasis on design and user experience, and strong leadership and corporate culture. The company's ability to consistently deliver high-quality, innovative products that resonate with consumers has set it apart in the highly competitive technology industry. Apple's success story serves as a valuable business case study for companies looking to achieve long-term success through innovation and strategic management.。
麦当劳案例分析-英文版
McDonald's Corporation CompanyTable of Contents●Executive Summary●Introduction Industry Analysis●Competitor Analysis●SWOT AnalysisFuture and RecommendationExecutive SummaryMcDonald's restaurant is a large chain fast food group and it has approximately thirty thousand shops in the world, the main selling is hamburgers, French fries, Fried chicken, soda, ice product, salad, fruit. After the financial crisis, most companies are experiencing a situation of fund shortage, how to get more profit has become the problem which the fast food industry must be facing with. Of course, the advantage of efficiency and convenience will be the important Opportunity to help the fast food industry to solve the problem. Now, McDonald's management is very good, but it still needs to improve in some places.IntroductionMcDonald's restaurant is a large chain fast food group and it has approximately thirty thousand shops in the world, the main selling is hamburgers, French fries, Fried chicken, soda, ice product, salad, fruit. McDonald's restaurants spread all over the world six continents in over countries. In many countries McDonald's represents of a kind of American way of life.In 2001, the net income of McDonald shrunk 17 percent to $1.64 billion. Though McDonald’s U.S. market share remained above that of competitors, it grew more slowly. Because of the “Big Mac Attack”, McDonald accelerated plans for “New Tastes Menu”items. What’s more, McDonald’s opened McCafe in order to double sales at existing U.S. restaurants over the next decade. The gourmet coffee concept was created to be placed within or adjacent to existing McDonald’s restaurants. McDonald’s estimates that the new concept will boost sales by 15 percent.McDonald invested heavily in advertising its product and improving its public image. The advertising message of McDonald focused on tasty and nutritious food, friendly folks, and fun. Industry AnalysisNowadays, customers are tastes changing in the fast-food industry. Customers are eating out less often compared to previous years and eating habits are changing. Many younger customers are getting tired of fast food and are thinking about their health. A growing trend is the move by customers to non-hamburger sandwiches.In allusion to these changes, McDonald’s face to profit drains and earnings declines, so they must innovate and keep their quality in the market and special promotional strategies. McDonald’s continue discounting and offering a variety of new products to attract customers, they also seek to shed their “cheap and greasy” image with new shore design. They are trying to increase the speed of drive-though delivery. McDonald’s trend is the recognition of the importance of heavy users of fast-food restaurants. Because customers do not want to sacrifice the convenience of fast food industry, they pay attention to meals that more upscale than traditional fast food, served in nicer restaurants with more comfortable surroundings, but faster than in traditional restaurants. Competitor Analysis1. Major competitors in the hamburger segmentMcDonald’s has three major competitors in the hamburger segment. These include Burger King, Hardee’s and Wendy’s. Both Burger King and Wendy’s have had small gains in market share while Hardee’s lost share.●Burger King Corp.The menu overhaul is one part of a major turnaround strategy engineered by Burger King’s chairman and chief executive, John Dasburg, who joined the chain in 2000. Its ongoing effort to increase sales and market share, offered a new salad line and a permanent array of value-priced offerings, endeavors already under way at its fast-food competitors.●Hardee’sThe chain posted year-to-year quarterly declines of 4.8 percent in company-owned same-storesales. The effort to reverse slowing but continuing sales erosion at Hardee’s, the industry’s No.4 burger chain, had dominated management’s attention in its conversion of Hardee’s to a format called “Star Hardee’s.” The company attempted to reverse sliding sales by introducing new items on the menu and joining the price-promotion burger wars. The company tested individual item discounts at most of Hardee’s company-owned units.●Wendy’s internationalWendy’s has had the strongest same-sales gains of the major burger chains in recent years. Chain officials and Wall Street analysts attributed at least part of the growth to Wendy’s line of four upscale salads called “Garden Sensations.” The nation’s No.3 burger chain holds an enviable position—analysts consistently rank it ahead of chief rival in quality, customer satisfaction, innovation, and unit-level sales. Wendy’s product line includes four core menu items: burger, chicken sandwiches, its value menu, and its Garden Sensations salads. The salad line is designed to provide custom taste comparable to salads offered by casual-dining chains2. Major competitors in the non-hamburger segment●Pizza Hut, “pizza and more “Pizza Hut is one of the biggest and best-known pizza restaurants in the world after fifty years of development. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. They were trying to offer many different food items for customers who didn't necessarily want pizza. Another opportunity that Pizza Hut has is their new ordering online system. Anyone with Internet access can order whatever they wish and get it delivered to their house without even speaking to someone. Lastly, Pizza Hut has always valued customer service and satisfaction. In 1995, Pizza Hut began two customer satisfaction programs: a 1-800 number customer hotline, and a customer call-back program. These were implemented to make sure their customers were happy, and always wanted to return.●KFCKFC, also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky. KFC is currently one of the largest businesses of the global food service industry and is widely known around the world as the face of Colonel Sanders. The Colonel has spread his industry currently to more than eighty countries globally. Every day, nearly eight million customers are served around the world. KFC's menu includes Original Recipe chicken -- made with the same great taste Colonel Harland Sanders created more than a half-century ago. KFC primarily sells chicken in form of pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare.●Taco bellTaco Bell is the No.1 Mexican fast-food chain in the U.S, with more than 5,600 locations, and it serves more than 36.8 million consumers each week .In China, only Shanghai and Shenzhen have such kind of restaurant. It has some unique food that other fast food restaurants don’t have. Thin flat bread filled with meat, cheese, particular raw vegetables and hot spicy sauce. A type of Mexican food made by folding a thin round piece of bread and putting meat, beans and cheese inside it. Small pieces of thin dry bread made from corn flour and eaten with melted cheese and a spicy sauce that usually contains beans.Because of its unique, the price of its food is usually high.SWOT Analysis McDonald'sStrengths● They successfully and easily adapt their global restaurants to appeal to the cultural differences. For example, they serve lamb burgers in India and in the Middle East, they provide separate entrances for families and single women.● They have an efficient, assembly line style of food preparation. In addition they have a systemization and duplication of all their food prep processes in every restaurant.● McDonald's takes food safety very seriously. More than 2000 inspections checks are performed at every stage of the food process. McDonalds are required to run through 72 safety protocols every day to ensure the food is maintained in a clean contaminate free environment.● McDonald's was the first restaurant of its type to provide consumers with nutrition information. Nutrition information is printed on all packaging and more recently added to the McDonald's Internet site. McDonalds offers salads, fruit, roasted chicken, bottled water and other low fat and calorie conscious alternatives.Weaknesses● Their test marketing for pizza failed to yield a substantial product. Leaving them much less able to compete with fast food pizza chains.● High employee turnover in their restaurants leads to more money being spent on training.● They have yet to capitalize on the trend towards organic foods.● McDonald's have problems with fluctuations in operating and net profits which ultimately impact investor relations. Operating profit was $3,984 million (2005) $4,433 million (2006) and $3,879 million (2007). Net profits were $2,602 million (2005), $3,544 million (2006) and $2,395 million (2007).Opportunities● They have industrial, Formica restaurant settings; they could provide more upscale restaurant settings, like the one they have in New York City on Broadway, to appeal to a more upscale target market.● Provide optional allergen free food items, such as gluten free and peanut free.● In 2008 the business directed efforts at the breakfast, chicken, beverage and convenience categories. For example, hot specialist coffees not only secure sales, but also mean that restaurants get increasing numbers of customer visits. In 2009 McDonald's saw the full benefits of a venture into beverages.Threats● They have been sued multiple times for having "unhealthy" food, allegedly with addictive additives, contributing to the obesity epidemic in America. In 2004, Michael Spulock filmed the documentary Super Size Me, where he went on an all McD onalds’ diet for 30 days and wound up getting cirrhosis of the liver. This documentary was a direct attack on the QSR industry as a whole and blamed them for America's obesity epidemic. Due in part to the documentary, McDonalds no longer pushes the super size option at the dive thru window.● Any contamination of the food supply, especially e-coli.● Major competitors, like Pizza Hut, Taco Bell, Wendy's, KFC and any mid-range sit-down restaurants.Future and RecommendationAfter our group’s analysis, it is necessary for McDonald’s to use the Porter's five forces model in the production and operation to win the other competitors and get good development in the future. McDonald's know the strengths of competitors in the burger segment. McDonald's should analyses this point about their own enterprises, and make adjustments and improvements in the future. First, we should improve the process of making Hamburg, and improve the output efficiency of hamburgers. Second, at the same time, McDonald’s must also requi re food nutrition combination, only healthy food can attract customer. Finally, if the above two do it, we will be in the price improvement. Based on cost leadership strategy, we should reduce the cost of production, under the premise of ensuring the quality of products and services, to gain the largest market share in the competitive strategy.。
商务英语案例分析
商务英语案例分析In today's global business environment, the ability to communicate effectively in English is essential for success. As such, it is important for business professionals to be able to analyze and understand real-life case studies that demonstrate the application of business English in various scenarios. In this document, we will analyze several case studies that highlight the importance of business English in different business contexts.Case Study 1: Negotiating a Business Deal。
Imagine a scenario where a company is looking to negotiate a business deal with a potential partner from a different country. In this case, both parties must be able to communicate effectively in English to ensure that the negotiation process runs smoothly. Business English skills such as expressing opinions, making proposals, and negotiating terms are crucial in this context. The ability to use appropriate language and tone, as well as understand cultural nuances, can make or break the success of the negotiation.Case Study 2: Writing a Business Proposal。
The Bodyshop案例分析
案例分析： THE BODY SHOP保罗先生简介理查德·保罗,36岁，即将从西安东奥大学取得MBA学位。
他的从业经历：在一所高等商业学校任专职教师，以及七年的零售管理工作。
他曾经管理过一些单个商店，也管理过一家加拿大全国连锁百货商店。
他的强项是在营销和人力资源方面。
他对加入以零售为主业的公司缺乏兴趣 。
他觉得无论最终选择何种工作，他希翼那是一种“能给自己也能给他人带来一些不同”的工作。
这种为自己工作的想法是很吸引人的：“至少我愿意为把钱塞进自己的口袋而流汗。
”当他在加拿大的全国性报纸“环球与邮件”上查询招聘广告时，他偶然看到由The Body Shop Canada 登出的一则广告，内容是讲该公司现在可为特许经营商提供大量正在经营中的商铺，其中包括位于城市A和城市B的两家保罗先生很清晰该公司在国际上取得的巨大成功，并惊讶的发现该公司仍可以进行特许经营。
THE BODY SHOP简介The Body Shop源自一位名叫安尼塔·罗迪克的英国人的构想，她是一个很有远见且忠于理想的人。
该公司采用一种新式的方法销售传统的消费品，它销售的只是非常具有自然性的商品，并且鄙视其竞争者们很过分的产品索赔。
事实上，该公司根本不打广告，它把自己定位于一个社会责任与实践主义的拥护者，它积极促进身心健康，环保责任，慈悲活动，第三世界发展，妇女问题以及其他这种问题，这些手段使该公司引起了公众的广泛注意。
自其建立至今的14年中，它已由一家小商店发展成为遍布世界37个国家拥有超过450家分店的连锁公司，仅在加拿大就有72家商店。
其中56家是私人特许经营店，16家市为公司所有。
The Body Shop Canada的店铺，不管是位于主要的商业街道还是位于购物中心，平均每家店面都在100平米摆布，且都以零售为主。
所有商店都只按照价目表价格出售专卖产品，没有促销也没有打折活动。
总共有将近400种商品可供消费者在各商店选购或者通过邮件方式在商店定购。