劳斯莱斯英文广告语
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劳斯莱斯英文广告语
篇一：劳斯莱斯汽车的广告文案
劳斯莱斯汽车的广告文案
大卫·奥格威
“at60milesanhourtheloudestnoiseinthisnewRolls-Roycecomesfromtheelec tricclock”
1.”at60milesanhourtheloudestnoiseinthisnewRolls-Roycecomesfromtheel ectricclock,”reportstheTechnicalEditorofTHEmoToR.Thesilenceof theengi neisuncanny.Threemufflerstuneoutsoundfrequencies--acoustically.
2.EveryTool-Royceengineisrunforsevenhoursatfullthrottlebeforeinstallati on,andeachcaristest-drivenforhundredsofmilesovervaryingroadsurfaces.
3.TheRolls-Royceisdesignedasanowner-drivencar.itiseighteeninchesshort erthanthelargestdomesticcars.
4.Thecarhaspowersteering,powerbrakesandautomaticgear-shift.itisveryeas ytodriveandtopark.nochauffeurrequired.
5.Thereisnometal-to-metalcontactbetweenthebodyofthecarandthechassisfr ame--exceptforthespeedometerdrive.Theentirebodyisinsulatedandunder-se aled.
6.Thefinishedcarspendsaweekinthefinaltest-shop,beingfine-tuned.Hereitit subjectedtoninety-eightseparateordeals.Forexample,theengineersuseasteth
oscopetolistenforaxle--whine.
7.TheRolls-Royceisguaranteedforthreeyears.withanewnetworkofdealersan dparts-depotsfromcoasttocoast,serviceisnolongeranyproblem.
8.ThefamousRolls-Royceradiatorhasneverbeenchanged,exceptthatwhenSi rHenryRoycediedin1933themonogramRRwaschangedfromredtoblack. 9.Thecoachworkisgivenfivecoatsofprimerpaint,andhandrubbedbetweenea chcoat,beforefourteencoatsoffinishingpaintgoon.
10.Bymovingaswitchonthesteeringcolumn,youcanadjusttheshock-absorbe rstosuitroadconditions.(Thelackoffatigueindrivingthiscarisremarkable.)
11.anotherswitchdefroststherearwindow,byheatinganetworkof1360invisib lewiresintheglass.Therearetwoseparateventilatingsystems,sothatyoucanrid eincomfortwithallthewindowsclosed.airconditioningisoptional.
12.TheseatsareupholsteredwitheighthidesofEnglishleather--enoughtomak e128pairsofsoftshoes.
13.apicnictable,venereredinFrenchwalnut,slidesoutfromunderthedash.Two moreswingoutbehindthefrontseats.
14.YoucangetsuchoptionalextrasasanEspressocoffee-makingmachine,abed ,hotandcoldwaterforwashing,anelectricrazor.
15.Youcanlubricatetheentirechassisbysimplypushingapedalfromthedriver 'sseat.agaugeonthedashshowsthelevelofoilinthecrankcase.
16.Gasolinecomsumptionisremarkablylowandthereisnoneedtousepremiu mgas;ahappyeconomy.
17.Therearetwoseparatesystemsofpowerbrakes,hydraulicandmechanical.T heRolls-Royceisaverysafecar--andalsoaverylivelycar.itcruisesserenelyatei ghty-five.Topspeedisinexcessof100m.p.h.
18.Rolls-Royceengineersmakeperiodicvisitstoinspectowners'motorc arsandadviseonservice.
19.TheBentleyismadebyRolls-Royce.Exceptfortheradiators,theyareidentic almotorcars,manufacturedbythesameengineersinthesameworks.TheBentle ycosts$300less,becauseitsradiatorissimplertomake.Peoplewhofeeldiffiden taboutdrivingaRolls-RoycecanbuyaBentley.
PRicE.Thecarillustratedinthisadvertisment--f.o.b.primcipalportofentry--co sts$13,550. ifyouwouldliketherewardingexperienceofdrivingaRolls-RoyceorBentley,g etintouchwithourdealer.Hisnameisonthebottomofthispage.Rolls-Royceinc. ,10RockefellerPlaza,newYork,n.Y.
标题：“这辆新型‘劳斯莱斯’在时速60英里时，最大闹声是)动刹车及自动排档，极易驾驶与停车。
5.除驾驶速度计外，车身与底盘之间互相无金属衔接。整个车身都加以封闭绝缘。
6.完成的车子要在最后测试，必定经过一个星期的精密调整。
7.“劳斯莱斯”保用3年。从东岸到西岸的经销网零件站，使服务不再有任何麻烦。
8.著名的“劳斯莱斯”引擎冷却器除了1933年享利·莱斯去世时把红色