跨境电商英语模板PPT课件

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跨境电商中的英语实践PPT课件

跨境电商中的英语实践PPT课件
_______________________________________ _____________________________________________
Complimentary Close, Signature
32 Your site here
2.1 Seven Guidelines of Writing English Business Letters(英文商务信函写作七原则)
24 Your site here
c. ’l’的发音
发/e/音,舌头平着顶向上牙床 fill her up kill him tell her
25 Your site here
现代英语的社会环境
1. 社会用人单位对英语的需求调查显示:
76.2%的被调查单位在工作中会偶尔或经常涉及 到英语的使用;
LOGO
跨境电商中的英语 实践
.
1
1. 英语口语在全球电子商务中的实用性
1.1 商务会谈中相互问候 1.2 马云汉诺威演讲
2. 电商实操中英文商务写作
2 Your site here
1.1 商务会谈中相互问候
Greeting a. How much do you know about
the way Americans greet people and give responses?
I’m Mike Smith. Please call me _M_i_k_e_.
Please _c_a_ll me or _e_-m__a_ilme if you need any help.
9
I’m a freshman /first year student at this college. My

跨境电子商务英语 Unit 9 课件[56页]

跨境电子商务英语 Unit 9 课件[56页]
请不要为此担心。
(6) Please handle with care.
请小心轻放。
(7) Thank you for choosing us.
感谢您选择我们。
Unit 9 Cross-Border E-Commerce Logistics and Warehousing
Reading
Read the passage with these questions in your mind: 1. What should be paid attention when you
Unit 9 Cross-Border E-Commerce Logistics and Warehousing
Speaking
Customer A and Customer service B are talking about the packaging requirements for the factory and shipping agent. Please try to role play the following dialogue, especially pay attention to the underlined parts.
Unit 9 Cross-Border E-Commerce Logistics and Warehousing
Key sentences:
CBEC online businesses are focusing more and more on the condition and presentation of packages when they arrive at the customers’ doorstep.
Unit 9 Cross-Border E-Commerce Logistics and Warehousing

《跨境电子商务英语》PPT U2

《跨境电子商务英语》PPT U2

New Words
channel consideration competition localise lucrative time-consuming marketplace surefire reputable agency giant audience transparency inform
[ˈstrætədʒɪ] [ˌdʒi:ə'ɡræfɪk] [blɜ:] [ˈʃəʊkeɪs]
occur visibility challenge
[əˈkɜ:] [ˌvɪzəˈbɪlɪtɪ] [ˈtʃæləndʒ]
expansion return exchange leverage
[ɪkˈspænʃn] [rɪˈtɜ:n] [ɪksˈtʃeɪndʒ] [ˈli:vərɪdʒ]
区域渠道 知道,意识到 标题字符 量身定做 产品内容 存在疑问;大成问题
Listening to Text A
参考译文
如何创建成功的跨境电子商务战略
就像在线和离线购物之间的界限一样,电子商务中地理边界之间的界限往往 模糊不清。既然客户可以在全球范围内挑选卖家,那么品牌和在线零售商就 必须向全球市场展示他们的产品。 根据研究公司Forrester的报告,到2022年,跨境电子商务的销售额将达到 6270亿美元,占整个电子商务总量的20%。但究竟什么是跨境电子商务? 只要客户向本国以外的商家购买产品,就会发生跨境电子商务。例如,如果 英国的客户从位于美国的在线销售商处购买电视,则将进行跨境电子商务。 但是,为什么消费者会在本国以外购买产品呢?嗯,原因很多。这可能出于 运输选则、付款方式、产品质量、价格、甚至产品信息的质量等考虑。 当然,跨境电子商务要求商家的产品在他们自己的国家之外可见。要想成功 地获得这种知名度,企业必须建立并执行一个强大的全球电子商务战略。

跨境电子商务英语 Unit 1 课件

跨境电子商务英语 Unit 1 课件
Listening Listen to the following sentences and fill in the blanks. (1)In this chapter, we explore CBEC (short for cross-border e-commerce) as a new driver of international trade. (2)In recent years, the rapid growth of cross-border e-commerce has accelerated
目录
CONTENTS
The Concept of CrossBorder ECommerce
1
The Differences between
Traditional Foreign Trade and
Cross-Border ECommerce
2
The Current Situation of Cross-Border E-Commerce
电商平台的真实账号
Part 1 The Concept of Cross-Border E-Commerce
Speaking A and B are classmates. They are discussing about their understanding of crossbroder ecommerce. Please try to role play the following dialogue, especially pay attention to the underlined parts.
in China
3
The Concept of CrossBorder ECommerce

外研社2024跨境电商PPTUNIT 3 Price_negotiation

外研社2024跨境电商PPTUNIT 3 Price_negotiation

Role-play
Tom
Situation
Tom, a new toy store owner on AliExpress, is talking to Lucy, his first customer, introducing the products in his store and trying to get his first order.
Say hello to Tom and tell him that she wants to buy toys. Ask the prices of the toys. Tell Tom the types and quantity of the toys she wants to buy. Ask Tom to offer a lower price. Agree to increase the quantity of toys ordered. Ask Tom to offer free shipping.
_____做__让__步____________ _____调__整__价__格__________
9) ex-factory price
10) revise the price
_____出__厂__价____________ _____修__改__价__格__________
Part I Warmingup
5) cut the price _____减__价______________
6) price reduction ______降__价_____________
Part I Warmingup
I
II
III
IV
V
Keys
7) make a concession 8) adjust the price

跨境电子商务英语 Unit 2 课件

跨境电子商务英语 Unit 2 课件

(1) be located in (6) be commited to
(2) a wide range of (7) be founded by
(3) such as
(8) be headquartered in
(4) set up
(9) a broad variety of
(5) market share (10) in addition to
跨境电子 商务英语
Unit 2
Main Cross-Border E-Commerce Platforms
Unit 2 Main Cross-Border E-Commerce Platforms
Unit Objectives:
➢ Learn how to introduce cross-border e-commerce platforms. ➢ Learn how to express the pros and cons of cross-border ecommerce platforms. ➢ Learn how to choose a suitable cross-border e-commerce platform based on personal needs.
证券交易商自动报价系统协会 • run /rʌn/ v. 经营 • range /reɪndʒ/ n. 范围;界限 • electronics /ɪˌlekˈtrɒnɪks/ n. 电器
• furniture /ˈfə:nitʃə/ n. 家具 • jewelry /'dʒuːəlrɪ/ n. 珠宝 • valid /ˈvælɪd/ adj. 有效的;正当的 • account /əˈkaʊnt/ n. 账户 • retail /'riːteɪl / v. 零售 • share /ʃeə(r)/ n. 份额 • relatively /ˈrelətɪvli/ adv. 相对地 • commit /kəˈmɪt/ v. (使)致力于 • multinational /ˌmʌltiˈnæʃnəl/ adj. 跨国

《跨境电商实用英语》PPT (6)

《跨境电商实用英语》PPT (6)

PART 2
Passage Reading
1
Cross-border retail E-commerce
Cross-border retail B2C (Business-to-Consumer) refers to the international business
activity of companies in different customs areas, directly selling products or services to
PART TWO
Passage Reading
PART 2
Passage Reading Concept and Characteristics of Cross - border E-commerce
Cross-border E-commerce refers to the international business activity that transaction subjects in different countries electronize the traditional trade in terms of exhibition, negotiation and transaction through the means of e-commerce, and deliver products through cross-border logistics or international warehousing services to complete the transaction. In terms of business model, Cross-border E-commerce can be divided into cross-border retailer-commerce (B2C and C2C) and cross-border B2B e-commerce. Cross-border B2B e-commerce not only includes online transactions through cross-border trading platform, but also includes the off-line transaction resulting from on-line activities. In terms of customs area, Crossborder E-commerce can be divided into export Cross-border Ecommerce and import Cross-border Ed expressions concerning talking about above issues

《跨境电商实用英语》PPT_(23)

《跨境电商实用英语》PPT_(23)
Comparatively, online approach mainly refers to the payment model of E-account to E-account, touching upon such methods as Alipay, Paypal, MoneyBookers and Google checkout, etc.
2020/7/22
2020/7/22
New Words
New Word
1
indispensable
[ˌɪndɪˈspensəbl] adj.
too important to be without 不可或缺的;必不可少的
e.g. Ⅰ) The internet has become an indispensable part in people's life.
to its characteristics of capital security, speed, convenience and wider coverage.
2020/7/22
PART TWO
Passage Reading
2020/7/22
PART 2
Passage Reading
Payment
A. Mark has never bought anything from an online shop because he is worried about the safety of making the payment online.
2020/7/22
PART 1 Warming-up B. One of the reasons why people tend to choose PayPal is due

跨境电子商务英语 Unit 1 课件

跨境电子商务英语 Unit 1 课件
products and services from Internet platforms, which is called cross-border e-commerce.
Part 1 The Concept of Cross-Border E-Commerce
Speaking
A and B are classmates. They are discussing about their understanding of crossbroder ecommerce. Please try to role play the following dialogue, especially pay attention to the underlined parts.
Part 1 The Concept of Cross-Border E-Commerce
Listening
Listen to the following sentences and fill in the blanks.
Part 1 The Concept of Cross-Border E-Commerce源自目录CONTENTS
The Concept of CrossBorder ECommerce
1
The Differences between
Traditional Foreign Trade and
Cross-Border ECommerce
2
The Current Situation of Cross-Border E-Commerce
in China
3
The Concept of CrossBorder ECommerce
1
Part 1 The Concept of Cross-Border E-Commerce

《跨境电商实用英语》PPT (9)

《跨境电商实用英语》PPT (9)

PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
PART 2 Passage Reading
After-sale customer service: After-sale customer service is provided for customers who, after having placed orders, make inquiries about orders, the anticipated arrival time of parcels, and product service etc. It has much to do with the improvement of product category and quality, the customer experience, the repeat purchase rate, the returned purchase rate, the dispute rate etc. The problems faced in the after-sale customer service are mainly the delay of goods, the inconformity between goods and its description, and the moderate and bad comments.

《跨境电子商务英语》PPT U9

《跨境电子商务英语》PPT U9

售后服务 跟进 吊扇 空调 洗衣机 家用电器 复印机 最终用户 塑料部件 延长保修期
Phrases
defective part pixel device hard disk marketing strategy regular upgradation
有缺陷的零件,有缺陷的部件 像素设备 硬盘 市场战略,营销策略 定期升级
参考译文
2.用户培训 培训最终用户是售后服务的另一部分。就工业机械而言,这是一个 非常关键的部分。即便对手术室中使用的手术设备,医生也必须接 受培训。像St Jude's、Medtronic等组织确保为最终用户或医生提 供有效培训。非常重要的是,应对使用产品的用户提供培训。
参考译文
3.保修服务 这也许是几乎每一家公司为几乎每一种产品提供的最常见的售后服务。保 修服务包括在选定的时间段内修理更换所选部件。例如,Apple提供自购 买之日起一年内完整的iPhone维护服务。客户可以选择在官方保修期结 束前购买Apple Care,以延长保修期。第一年,客户可以免费更换或修理 设备以解决任何问题。从第2年起,如果没有Apple维护,就会收费。在 某些情况下,可能有选择性的保修服务,如空调的售后服务。许多公司提 供从购买之日起一年内免费维修和服务,但如果更换任何塑料部件,他们 会收取费用。同样,电视的保修期约为5年,但电视遥控器只有一年保修 1或2年。 不同的公司对其产品有不同的政策。保修服务可能是最好的售后服务类型。 一些公司提供延长保修期服务,其中客户可以支付一点额外费用,就可以 把保修期延长一段时间。延长保修对于电子设备非常有用。
参考译文
6.特点和好处 一些公司提供额外的功能,这是售后服务的类型之一,例如终生更换 零件,在整个产品生命期提供免费咨询。一个完美的例子是Google为 所有像素设备提供免费的且不限容量的照片存储。 然而,免费存储是在有限的时间内。同样,Apple在美国提供旧手机 与新手机的交换或升级,Western数字等公司为外部硬盘提供终身保 修。由于任何原因硬盘损坏,如果在限制范围内则免费更换。

Unit 1Leading-in《跨境电商英语》PPT课件

Unit 1Leading-in《跨境电商英语》PPT课件
3. The online store does not need to be decorated.
4. It is only necessary to make a temporary business plan when attracting investment .
5. To start a business, a good psychological quality is very important . 6. Profit is the only criterion to measure the success of a n online store.
Classmates freely form several working groups, and each group designs an English questionnaire with the theme of "College Students' Online Shopping Behavior Market Survey".
B
A B
A
D
1. If you want to open an online shop, youjust need to apply for an account, no realname authentication is required .
2. Sellers need to operate online stores according to platform rules.
n.身份验证;认证;鉴定 v.捆绑;绑定 n.提供 adj.正当的;合理的;合法的 v.制定;规划 n.违反;违例 v.装饰;装潢 n.样板;模板 adj.心理的;精神上的;心理学的 n.困境;窘境 n.心态;思想状况 adj.方法的 n.衡量标准 v.测量;度量;判定

跨境电商实用英语课件Unit4Chapter1

跨境电商实用英语课件Unit4Chapter1
A. An experienced seller said, “The success rate of
the order will be up to 70% if the seller can respond to the buyer’s inquiry within 1 hour.”
PART 1 Warming-up
PART 2 Passage Reading
As for product specifications and size issues, the seller will generally describe on the product details page, but it does not exclude some buyers who will ignore this information. In the event of inquiries about product specifications and size, the seller should repeat the detailed specifications and size of the product and guide the buyer to confirm the specifications and size on the product details page again. In addition, some products of Cross-border Ecommerce are for domestic sales, so there will be size issues, especially for products like clothing and shoes. There are many disputes arising from different size standards, so it is a troublesome problem for many sellers. How to avoid such disputes? In addition to carefully set the size chart, the seller should respond the size questions in details and with patience, which will play a significant role in avoiding disputes and improving customer experience and satisfaction.

跨境电子商务英语 Unit 6 课件[53页]

跨境电子商务英语 Unit 6 课件[53页]
(5) Can I have a __2_0_%__d_is_c_o_u_n_t__ for being a new customer?
Unit 6 Cross-Border E-Commerce Order Management
Speaking
The buyer is interested in the scarves at the seller’s store and wants to ask for some discount. Please try to role play the following dialogue, especially pay attention to the underlined parts.
Unit 6 Cross-Border E-Commerce Order Management
Reading
Read the passage with these questions in your mind: 1. How did the buyer get the information
about the products? 2. How many discounts can the seller offer
to the customers? 3. What are the terms of payment?
Unit 6 Cross-Border E-Commerce Order Management
Words and Expressions:
enquiry, inquiry /ɪn'kwaɪərɪ/ n. 询问,打听 embroidered /ɪm'brɔɪdəd/ adj. 绣花的 indicate /'ɪndɪkeɪt/ v. 注明 quote /kwəʊt/ v. 报价 sample /'sæmpl/ n. 样品 sound /saʊnd/ adj. 正确的;合理的 dealer /'di:lə(r)/ n. 商人;经销商 textile /'tekstaɪl/ n. 纺织品 promising /'prɒmɪsɪŋ/ adj. 有前途的;有销路 的 moderately /'mɒdərətli/ adv. 适度地,适中地
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四 日常客户沟通邮件模板
(二)日常订单处理模板
1.第一种情景,提醒买家付款。
四 日常客户沟通邮件模板
(二)日常订单处理模板
2.第二种情景,买家付款后我们的库存是有货的。
四 日常客户沟通邮件模板
(二)日常订单处理模板
3.第三种情景,买家付款后我们的库存是无货的。
四 日常客户沟通邮件模板
(二)日常订单处理模板
thank you) 3.情感的沟通,可以活泼一些,不要死板
三 沟通技巧
具体技巧:
4.直面问题时要真诚沟通,要敢于承认自己的错误,安 抚买家情绪,最后取得买家的理解,比如缺货时。
三 沟通技巧
沟通关键:
1.直接说明问题。 2.真诚地提供解决方案。 3.多说thank you。
跟客户沟通好可以很好的提升店铺的形象,可以让客户感觉在 这里得到了真正的服务。只有服务提升上去,供应链跟上,产 品品质提高,销量自然就会不断提高。
跨境电商中的沟通
一 沟方式
➢中国人的思维是曲线思维——迂回前进 ➢西方人的思维是直线思维——开门见山
更喜欢先果后因,只有先讲了结果,说明你要表达的 是什么内容,然后再具体的进行讲解
《晓出净慈寺送林子
方》毕竟西湖六月中
风光不与四时同 接天莲叶无穷碧 映日荷花别样红
2020/12/28
3
二 信用与契约
4.第四种情景,货物发出填入物流单号后。
四 日常客户沟通邮件模板
(二)日常订单处理模板
5.第五种情景,跟催买家作出评价。
四 日常客户沟通邮件模板
(二)日常订单处理模板
6.收到买家正面评价后。
四 日常客户沟通邮件模板
(二)日常订单处理模板
7.收到买家负面评价后。
写在最后
经常不断地学习,你就什么都知道。你知道得越多,你就越有力量 Study Constantly, And You Will Know Everything. The More
➢中国——约定俗成的习惯 ➢西方——完整的社会信用体系
一定要建立起店铺和自己的信誉,可以吸引回头客
➢中国——讲诚信 ➢西方——重契约,俗称合同,明确双方的责任
与利益
跨境电商中的宝贝详情也算是一份契约,我们要做到 实事求是,店铺中承诺给卖家的东西就一定要做到。 货不对板是契约精神的反例。邮寄给卖家的东西一定 要与描述的产品相符合。
二 信用与契约
三 沟通技巧
具备条件:
1.大学英语6级水平(作为招聘客服的硬性要求,可以是 实习大学生)
2.会使用翻译工具和翻译软件,可以把非英语的语言翻 译成英语理解。这里给大家介绍几款常用的几款沟通 软件:
三 沟通技巧
具体技巧:
1.及时(24小时内回复) 2.感恩(开头就thank you for your order 结尾也要
四 日常客户沟通邮件模板
四 日常客户沟通邮件模板
(一)英文邮件书写基本要点
1.清楚(clearness)
要求我们邮件表达的内容主旨分明,用词肯定准确;
2.简洁(conciseness)
需要用尽量简短的语句做清楚的表达,并尽量避免用过于复杂 的词汇;
3.礼貌(courtesy)
英文书写有一定的礼貌用语和要求,但也不用过分地礼貌。
You Know, The More Powerful You Will Be
结束语
感谢聆听
不足之处请大家批评指导
Please Criticize And Guide The Shortcomings
讲师:XXXXXX XX年XX月XX日
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