经贸英语教学大纲

经贸英语教学大纲

一、课程信息

二、课程内容

（一）课程教学目标

通过对该课程的学习，全面提高学生专业英语的听说读写译的能力，熟练掌握并正确运用国际贸易中常用的英语词汇、搭配和句型，看懂经贸类原版书籍、报刊、杂志等，能用英文口语和写作表达经济贸易领域的基本原理、观点、知识、方法和热点问题。

（二）基本教学内容

Unit one: international business

Focus points:

1. what is business?

2. What is international business?

3. The scope of international business activities.

4. International risk.

5. on international business law.

6. Commercial credit.

7. on management of international business.

8. Brief introduction to WTO.

Unit two: business organizations

Focus points:

1.Introduction

2.sole proprietorship

3.general partnership.

4.limited partnership

5.joint stock company

6.corporations.

Unit three ways of business

Focus points:

1.introduction

2.wholesaling

3.retailing

4.franchising

5.agency

6.electronic commerce

unit four a guide to economics

Focus points:

1.what is economics?

2.what is macroeconomics?

3.monetary and fiscal policy

4.what is microeconomics?

5.the demand curve

6.the supply curve

7.the equilibrium price

8.changes in demand versus changes in quantity demanded

9.changes in supply versus changes in quantity supplies.

Unit five the market economy

Focus points:

1.market and market economy

2.price

3.supply and demand

4.the market price

unit six what it marketing

Focus points:

1.what is marketing

2.the marketing concept

3.marketing and utility

4.the target market

5.the industrial market

ernment and institutional markets

7.the consumer market

8.classes of consumer goods

9.

unit 7 the marketing mix and product promotion

Focus points:

1.the marketing mix

2.product planning

3.product pricing

4.selecting the market

5.product promotion

6.advertising

7.product packaging

8.breaking the language barriers

unit eight international payments and settlements

Focus points:

1.introduction

2.credit instruments

3.bill of exchange

4.promissory note and cheque

5.remittance

6.terms and methods of payment in international trade- payment in

advance, open account business, collection.

7.terms and methods of payment in international trade- letters of credit

8.guarantee

9.documents

unit nine language patterns and writing ways of international business contracts.

Focus points:

1.the basic definition of a contract

2.classification of international business contracts

nguage features and writing ways of international business contract

4.the structure of an international business contract

5.how to draft international business contracts and agreements

6.the example of a business contract

unit ten international trade terms