可口可乐公司的介绍及产品

The adverrage giant Coca-cola is famous in the world. The company invested more than 6 million dollars annually to adversities Coca-cola around the world
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2007 2008 2009 2010 2011
Steady growth in profits The company is operating normally
Profits (millions)
4872 5080 5981 5807 6824
Pricing strategy
Coca-cola adopts the approach of “penetration pricing” to enter China’s beverage market.
The pricing of Coca-cola is based on its costs. Thus, high quality of Coca-cola is able to be sold at a low price.
Coca-cola company for Canton Fair
The introduction of Coca-cola Company The main product Financial conditions Pricing strategy Promotion Place Satisfaction Service SWTO Analyses
➢ Energy Drinks ➢ Soft Drinks ➢ juices and juice drinks ➢ Tea and Coffees ➢ Sports drinks ➢ Water ➢ Other
Financial conditions(2007-2011)
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Coca-cola segments the market by differential pricing strategy. The price for different packing well satisfies different customer’s needs.
The distributors and retail stores are permit implementing their own pricing strategies.
Coca-cola has adopted various sales approaches. On holiday and festival, it has its products on sale. When a new product was introduced to the market, Coca-cola provided the customers with free drink. It also promoted its products by prizing customers.
Coca-cola adopted localized adverting as well as celebrity adverting. For example, Coca-cola launched a series of New Year advertising, which consumers are more likely to identify with Cocacola’s brand image
Nowadays, Coca-Cola Company is the world's largest beverage company and becoming a soft drinks market leader and pioneer. Through the world's largest beverage distribution system, selling the world more than 200 countries and regions, accounting for 48% of the world soft drink market. Its brand value over 700 billion U.S. dollars, which is the world's first brand.
Coca-Cola first appeared in the city of Atlanta ,in May 1886 by Dr. John Pemberton, has been 124 years old.
Coca-Cola was first sold to the public in Atlanta at Jacob’s Pharmacy. Only 9 servings of the soft drink were sold each day. Sales for the first year were only $50
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Perfect performance
year
2007 2008 2009 2010 2011
Sales revenue (millions)
23104 24088 28857 31944 30990
Financial conditions(2007-2011)
The main product
1894 was the first time Coca-Cola was bottled Today, more than 500 brands—200 Nations more than 500 nonalcoholic beverage brands, such as: